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</style> <style> li { padding-left:10px } ul { list-style: disc url(/web/20080918071950im_/http://www.quantcast.com/bullet.gif) inside; } li.ul { list-style: disc url(/web/20080918071950im_/http://www.quantcast.com/bullet.gif) inside; } img.special {border: 1px #8E66AB solid; width:350px} </style> <div style="padding-left:15px"> <div> <h2>Quantcast Media Planner - Find Your Audience Online</h2> </div> <div> Quantcast Media Planner ranks millions of web properties based on their ability to deliver your target audience - the way you define it. Unlike panel-based services, much of Quantcast's data is based on directly measured (Quantified) traffic - collected through a program publishers participate in. Other sites not participating in the program (non- Quantified) have panel-based audience estimates provided. Leverage powerful demographic, geographic (TV DMA), lifestyle interest, or brand affinities to drive unparalleled visibility across the web - major publisher sites, networks, vertical properties and more. </div> <div style="padding-top:40px;margin-left:100px;"> <div class="products column span-6" style="background-color:WhiteSmoke"> <h4>Available to Logged-in Users</h4> <div class="call"><a href="/web/20080918071950/http://www.quantcast.com/user/login" class="call-mp">Login</a></div> </div> <div class="products column span-6" style="background-color:WhiteSmoke;margin-left:20px"> <h4>Create a free account</h4> <div class="call"><a href="/web/20080918071950/http://www.quantcast.com/user/signup?f=ase" class="call-p">Create</a></div> </div> </div> <div style="clear:both;"></div> <div style="padding-top:40px;padding-left:15px"> <h3>Finding Your Audience</h3> <table> <tr> <td style="vertical-align:top"> Define your target audience by age, gender, ethnicity, income, education, and DMA (for Quantified sites). Add result constraints tied to unique people counts, content category, or minimum composition index of your target. A real time search will evaluate millions of web properties and networks and present them in an interactive list. You can even constrain results to sites that accept ads, or that participate in the Quantified program. <br> Target By: <ul> <li>Demographics: <ul> <li>Age breaks for people 6+</li> <li>Gender</li> <li>Household income</li> <li>Ethnicity</li> <li>Education</li> <li>Children in household</li> <li>US geography (DMA)</li> </ul> </li> <li>Content category</li> <li>Similarity to any marker site</li> <li>Site size (min/max)</li> <li>Site name/sub-domain</li> </ul> </td> <td style="vertical-align:top"> <a style="margin-left:10px" border="0" href="/web/20080918071950/http://www.quantcast.com/user/signup?f=ase"><img class="special" border="0" src="/web/20080918071950im_/http://www.quantcast.com/images/ase-screenshot-1.png"></a> </td> </tr> </table> </div> <div style="padding-top:20px;padding-left:15px"> <h3>How Can This Be Free?</h3> Our direct measurement methodology relies on publishers enabling their traffic data to be aggregated into our audience model. Our Quantified Publishers and we believe that the future of advertising rests on reliable metrics and better use of data to drive addressability. Over time, we'll be introducing services that allow publishers to better segment their audiences to address the increasingly sophisticated targeting demands of advertisers, delivering enhanced revenue opportunities for publishers and advertising ROI for marketers. Quantcast will charge for these services, but Quantified Publisher, and Quantcast Media Planner will remain free. </div> <div style="padding-top:20px;padding-bottom:30px;padding-left:15px"> <h3>Extend Your Media Planning</h3> Go to <a style="color:#EF5D0E" href="/web/20080918071950/http://www.quantcast.com/user/signup?f=ase">www.quantcast.com/planner</a> to create a free account and start spending smarter online. </div> </div> <script type="text/javascript"> addToOnload( function () { pageTracker._trackPageview("/media_planner/step1.html"); }); var winLoc = window.location; if(winLoc.hash.length > 0){ var hash = escape(winLoc.hash); } else { var hash = 'ase?'; } var cookieName = "qcASERef=" + hash + ";path=/"; document.cookie = cookieName; </script> </div> </div> <div id="footer" class="container"> <a href="/web/20080918071950/http://www.quantcast.com/docs/about">About</a> <a href="https://web.archive.org/web/20080918071950/http://blog.quantcast.com/">Blog</a> <a href="https://web.archive.org/web/20080918071950/http://www.opv.com/pio/start/quantcast?goto=allJobs.jsp" class="careers">Careers</a> <a href="/web/20080918071950/http://www.quantcast.com/press">Press</a> <a href="/web/20080918071950/http://www.quantcast.com/docs/privacy">Privacy</a> <a href="/web/20080918071950/http://www.quantcast.com/docs/terms-of-use">Terms of Use</a> <a href="/web/20080918071950/http://www.quantcast.com/top-sites-1">Top Sites</a> <a href="/web/20080918071950/http://www.quantcast.com/profile-index">Site Index</a> <a href="/web/20080918071950/http://www.quantcast.com/docs/what-is-quantcast">Help</a> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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