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class="bf b bg z jd je jf jg jh ji jj jk bk">New Work Development</p></a></div></div></div><div class="h k"><span class="ir is" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">2 min read</span><div class="jl jm l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Jan 3, 2023</span></div></span></div></span></div></div></div><div class="ab cp jn jo jp jq jr js jt ju jv jw jx jy jz ka kb kc"><div class="h k w fg fh q"><div class="ks l"><div class="ab q kt ku"><div class="pw-multi-vote-icon fj jc kv kw kx"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" 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12a9 9 0 1 1 18 0 9 9 0 0 1-18 0m9-10C6.477 2 2 6.477 2 12s4.477 10 10 10 10-4.477 10-10S17.523 2 12 2m3.376 10.416-4.599 3.066a.5.5 0 0 1-.777-.416V8.934a.5.5 0 0 1 .777-.416l4.599 3.066a.5.5 0 0 1 0 .832" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Listen</p></div></button></div></div></div></div></div></div></div></div><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al mc an ao ap ex md me lr mf mg mh mi mj s mk ml mm mn mo mp mq u mr ms mt"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 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Launched in France in late 2019, BeReal has been downloaded over 50 million times by now and is valued at <a class="af ns" href="https://www.onlineoptimism.com/blog/bereal-stats-app-figures-data-be-real-numbers-to-know/" rel="noopener ugc nofollow" target="_blank">$600 million</a>. But how does BeReal actually work?</p><p id="3e1f" class="pw-post-body-paragraph mu mv gu mw b mx my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr gn bk">To simplify the core of BeReal, you could say it’s a social network. The app sends out a notification to all users to simultaneously. When opening the notification, the user sees a two minute countdown to post a picture — or more specifically — two pictures. BeReal uses both cameras of your smartphone.</p><figure class="nw nx ny nz oa ob nt nu paragraph-image"><div role="button" tabindex="0" class="oc od fj oe bh of"><div class="nt nu nv"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*VAV1rz3jGb7tNHOZooxg0Q.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*VAV1rz3jGb7tNHOZooxg0Q.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*VAV1rz3jGb7tNHOZooxg0Q.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*VAV1rz3jGb7tNHOZooxg0Q.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*VAV1rz3jGb7tNHOZooxg0Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*VAV1rz3jGb7tNHOZooxg0Q.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*VAV1rz3jGb7tNHOZooxg0Q.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*VAV1rz3jGb7tNHOZooxg0Q.png 640w, https://miro.medium.com/v2/resize:fit:720/1*VAV1rz3jGb7tNHOZooxg0Q.png 720w, https://miro.medium.com/v2/resize:fit:750/1*VAV1rz3jGb7tNHOZooxg0Q.png 750w, https://miro.medium.com/v2/resize:fit:786/1*VAV1rz3jGb7tNHOZooxg0Q.png 786w, https://miro.medium.com/v2/resize:fit:828/1*VAV1rz3jGb7tNHOZooxg0Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*VAV1rz3jGb7tNHOZooxg0Q.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*VAV1rz3jGb7tNHOZooxg0Q.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mb og c" width="700" height="1516" loading="eager" role="presentation"/></picture></div></div></figure><p id="18b9" class="pw-post-body-paragraph mu mv gu mw b mx my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr gn bk">Working in Product teaches us the importance of optimizing the engagement of our users. BeReal does this in a quite unusual way. When you open the app you actually see … nothing. Without posting a picture yourself, the entire content on the platform is blurred. So the users are not lured into an endless stream to maximize the time spent on the app. However, they are strongly triggered to post a picture themselves. Activating 10 million daily users shows that being different — or being real — can lead to significant traffic.</p><p id="b8bd" class="pw-post-body-paragraph mu mv gu mw b mx my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr gn bk">Another significant difference is the lack of ads. At the moment there is no possibility to promote your content. It’s quite refreshing to see a feed with no sponsored postings. However, some brands are already<a class="af ns" href="https://www.morningbrew.com/series/summer-of-gen-z/stories/2022/05/24/how-chipotle-is-experimenting-with-bereal-gen-z-s-new-favorite-social-platform" rel="noopener ugc nofollow" target="_blank"> experimenting</a> on how to use BeReal to promote their business. As of now the app offers no monetization program, so your traffic and reach are purely organic.</p><figure class="nw nx ny nz oa ob nt nu paragraph-image"><div class="nt nu oh"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*lUx5AGjKKTRwSK7Z 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*lUx5AGjKKTRwSK7Z 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*lUx5AGjKKTRwSK7Z 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*lUx5AGjKKTRwSK7Z 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*lUx5AGjKKTRwSK7Z 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*lUx5AGjKKTRwSK7Z 1100w, https://miro.medium.com/v2/resize:fit:1134/format:webp/0*lUx5AGjKKTRwSK7Z 1134w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 567px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*lUx5AGjKKTRwSK7Z 640w, https://miro.medium.com/v2/resize:fit:720/0*lUx5AGjKKTRwSK7Z 720w, https://miro.medium.com/v2/resize:fit:750/0*lUx5AGjKKTRwSK7Z 750w, https://miro.medium.com/v2/resize:fit:786/0*lUx5AGjKKTRwSK7Z 786w, https://miro.medium.com/v2/resize:fit:828/0*lUx5AGjKKTRwSK7Z 828w, https://miro.medium.com/v2/resize:fit:1100/0*lUx5AGjKKTRwSK7Z 1100w, https://miro.medium.com/v2/resize:fit:1134/0*lUx5AGjKKTRwSK7Z 1134w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 567px"/><img alt="" class="bh mb og c" width="567" height="864" loading="lazy" role="presentation"/></picture></div><figcaption class="oi ff oj nt nu ok ol bf b bg z du">Marketing experiment by Chipotle (<a class="af ns" href="https://www.morningbrew.com/series/summer-of-gen-z/stories/2022/05/24/how-chipotle-is-experimenting-with-bereal-gen-z-s-new-favorite-social-platform" rel="noopener ugc nofollow" target="_blank">Source</a>)</figcaption></figure><p id="7a32" class="pw-post-body-paragraph mu mv gu mw b mx my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr gn bk">TikTok was quick to introduce a clone of BeReal and even introduced it in the bottom navigation bar. However, it’s been removed from there now and lives in it’s own app called “TikTok Now”.</p><figure class="nw nx ny nz oa ob nt nu paragraph-image"><div class="nt nu om"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*y2J68DVwYXXulIWS.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*y2J68DVwYXXulIWS.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*y2J68DVwYXXulIWS.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*y2J68DVwYXXulIWS.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*y2J68DVwYXXulIWS.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*y2J68DVwYXXulIWS.png 1100w, https://miro.medium.com/v2/resize:fit:1240/format:webp/0*y2J68DVwYXXulIWS.png 1240w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 620px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*y2J68DVwYXXulIWS.png 640w, https://miro.medium.com/v2/resize:fit:720/0*y2J68DVwYXXulIWS.png 720w, https://miro.medium.com/v2/resize:fit:750/0*y2J68DVwYXXulIWS.png 750w, https://miro.medium.com/v2/resize:fit:786/0*y2J68DVwYXXulIWS.png 786w, https://miro.medium.com/v2/resize:fit:828/0*y2J68DVwYXXulIWS.png 828w, https://miro.medium.com/v2/resize:fit:1100/0*y2J68DVwYXXulIWS.png 1100w, https://miro.medium.com/v2/resize:fit:1240/0*y2J68DVwYXXulIWS.png 1240w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 620px"/><img alt="" class="bh mb og c" width="620" height="620" loading="lazy" role="presentation"/></picture></div><figcaption class="oi ff oj nt nu ok ol bf b bg z du"><a class="af ns" href="https://blog.hootsuite.com/social-media-updates/tiktok/tiktok-launches-its-very-own-bereal-clone/" rel="noopener ugc nofollow" target="_blank">TikTok has implemented a clone of BeReal</a></figcaption></figure><p id="0b50" class="pw-post-body-paragraph mu mv gu mw b mx my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr gn bk">It is unclear in which direction the company is heading. For sure the creators will introduce some monetization feature at some point. Until then it has one big advantage, it’s simply fun to use.</p><figure class="nw nx ny nz oa ob nt nu paragraph-image"><div role="button" tabindex="0" class="oc od fj oe bh of"><div class="nt nu on"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*fO4BNje_DDf2nJr5.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*fO4BNje_DDf2nJr5.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*fO4BNje_DDf2nJr5.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*fO4BNje_DDf2nJr5.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*fO4BNje_DDf2nJr5.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*fO4BNje_DDf2nJr5.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*fO4BNje_DDf2nJr5.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*fO4BNje_DDf2nJr5.png 640w, https://miro.medium.com/v2/resize:fit:720/0*fO4BNje_DDf2nJr5.png 720w, https://miro.medium.com/v2/resize:fit:750/0*fO4BNje_DDf2nJr5.png 750w, https://miro.medium.com/v2/resize:fit:786/0*fO4BNje_DDf2nJr5.png 786w, https://miro.medium.com/v2/resize:fit:828/0*fO4BNje_DDf2nJr5.png 828w, https://miro.medium.com/v2/resize:fit:1100/0*fO4BNje_DDf2nJr5.png 1100w, https://miro.medium.com/v2/resize:fit:1400/0*fO4BNje_DDf2nJr5.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mb og c" width="700" height="350" loading="lazy" role="presentation"/></picture></div></div><figcaption class="oi ff oj nt nu ok ol bf b bg z du">(<a class="af ns" href="https://bere.al/en" rel="noopener ugc nofollow" target="_blank">https://bere.al/en</a>)</figcaption></figure></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="oo op ab ja"><div class="oq ab"><a class="or ay am ao" href="https://medium.com/tag/be-real?source=post_page-----47ef00b8a52d---------------------------------------" rel="noopener follow"><div class="os fj 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Development</span></h2></a><div class="oq ab ia"><div class="l ix"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar iq" rel="noopener follow" href="/followers?source=post_page---post_publication_info--47ef00b8a52d---------------------------------------">1K Followers</a></span></div><div class="bf b bg z du ab jb"><span class="ir l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar iq" rel="noopener follow" href="/protecting-sensitive-data-in-elixir-genservers-fac4a8b0ae15?source=post_page---post_publication_info--47ef00b8a52d---------------------------------------">Last published <span>Nov 27, 2023</span></a></div></div><div class="ri l"><p class="bf b bg z bk"><span class="gn">Stories about building a better working world</span></p></div></div></div><div class="h k"><div class="ab"><span><a class="bf b bg z qf os qg qh qi qj qk ev ew ql qm qn fa fb fc fd bm fe ff" 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class="qp qq qr qs qt l"><a class="af ag ah aj ak al am an ao ap aq ar as at ab q" href="https://medium.com/@bartosz.wygrab?source=post_page---post_author_info--47ef00b8a52d---------------------------------------" rel="noopener follow"><h2 class="pw-author-name bf qv qw qx qy qz ra rb nf rc rd nj re rf nn rg rh bk"><span class="gn qu">Written by Bartosz Wygrab</span></h2></a><div class="oq ab ia"><div class="l ix"><span class="pw-follower-count bf b bg z du"><a class="af ag ah ai aj ak al am an ao ap aq ar iq" href="https://medium.com/@bartosz.wygrab/followers?source=post_page---post_author_info--47ef00b8a52d---------------------------------------" rel="noopener follow">3 Followers</a></span></div><div class="bf b bg z du ab jb"><span class="ir l" aria-hidden="true"><span class="bf b bg z du">·</span></span><a class="af ag ah ai aj ak al am an ao ap aq ar iq" 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