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font-size="xxs" color="white,,,,gray-100" href="/industries" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandNavigation__StyledSubLink-sc-t1390f-4 fbAOvz dkQsmz">Industries</a></li><li class="Box-sc-9k7r7d-0 dbmLAU"><a display="inline-block" font-size="xxs" color="white,,,,gray-100" href="https://support.trustpilot.com/hc/en-gb" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandNavigation__StyledSubLink-sc-t1390f-4 fbAOvz dkQsmz">Help Center</a></li><li class="Box-sc-9k7r7d-0 dbmLAU"><a display="inline-block" font-size="xxs" color="white,,,,gray-100" href="/calculate-roi" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandNavigation__StyledSubLink-sc-t1390f-4 fbAOvz dkQsmz">ROI of Trustpilot<div class="Badge__StyledBadge-sc-ffqmx0-0 SubNavBadge__StyledSubNavBadge-sc-hkmn69-0 eGjQix cjSxZg">New</div></a></li></ul></div></ul></div></li></ul><div display="inline-flex" class="Box-sc-9k7r7d-0 cPhDrT"><div class="Box-sc-9k7r7d-0 OTbXn"><a color="white" font-size="xxs" data-test="login-link" href="https://businessapp.b2b.trustpilot.com/?locale=en-GB&utm_source=businesswebsite&utm_medium=login&utm_campaign=free-signup" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandBusinessNav__LoginLink-sc-1kiswc4-1 rEppz kDZeAm">Log in</a></div><a data-action="signup" data-category="" data-test="signup-link" href="/signup?cta=free-signup_header_home" font-size="small" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 kjcrq kpxZHn">Create free account</a></div></nav></div></div></div><main id="main" class="NewBrandBaseLayout__Main-sc-10jo999-0 botPUS"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div class="Box-sc-9k7r7d-0 deBqOI"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h4 font-weight="bold" font-size="s" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 itEqvh">Review Tags</h4><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Segment your feedback</h1><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa">Organize reviews with tag identifiers that work for you — like location, sales agent, or vendor — to generate highly targeted widgets, or discover consumer insights on key topics.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/request-demo?cta=jumbotron_demo_features-review-tagging" font-weight="700" font-size="s" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 Ngvdq hlbAUP">Get a demo</a></div></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU iBgmld"><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/request-demo?cta=jumbotron_demo_features-review-tagging" font-weight="700" font-size="s" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 Ngvdq hlbAUP">Get a demo</a></div></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU fSFpux"></div></div></div><div color="pink-100" class="Box-sc-9k7r7d-0 ColorVariantWrapper__ArrowContainer-sc-1xt4ubz-0 hceaTo bDEtxX"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__Arrow-sc-1xt4ubz-1 kHjyIi jevDhV"></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU fobWfn"><div overflow="hidden" title="Features page: review tagging - did you know?" class="Box-sc-9k7r7d-0 ctrDNJ"><div class="Box-sc-9k7r7d-0 fqMubq"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">“By pre-tagging reviews, we were able to see which store customer reviews referred to, allowing us to directly talk to specific stores about how to improve their customer experience.”</h2><p font-size="sm" class="Box-sc-9k7r7d-0 iydXDA">Kim D. Jacobsen, Golf Experten</p></div></div></div></div><div color="pink-100" class="Box-sc-9k7r7d-0 ColorVariantWrapper__ArrowContainer-sc-1xt4ubz-0 cOGPRD bDEtxX"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__Arrow-sc-1xt4ubz-1 kHjyIi jevDhV"></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Tagging and pre-tagging</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Easily segment your reviews</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Find key insights for your business with Tags. Tags can track ratings for any topic such as sentiment, vendor, or employee. Simply add a tag to any of your reviews, or add a pre-tag to the <a href="https://business.trustpilot.com/features/review-invitations" font-size="sm" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">review invite</a> so when you receive a review the tag is already included.</p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Targeted TrustBox</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Show the reviews that are most relevant to your customers</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Display your tagged reviews in a Targeted <a href="https://business.trustpilot.com/features/trustbox-widgets" font-size="sm" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">TrustBox widget</a>. For example, you could show all your reviews about "delivery” on a checkout page.</p></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Tagging dashboard and export</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Find key insights for your business</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Filter, analyze, and break down large quantities of customer feedback in an instant. Tagging <a href="https://business.trustpilot.com/features/dashboard-analytics" font-size="sm" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">dashboards</a> compare tags in your Trustpilot Business Account, or you can export the data to analyze in your business intelligence tool.</p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU capeEr"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 flkFQR"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 jNErvT">How it works</h2><div display="flex" class="Box-sc-9k7r7d-0 elMUHA"><div class="Box-sc-9k7r7d-0 hODSHk"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dNwtOX"><div class="Box-sc-9k7r7d-0 dcPMPx"><img title="Browser window svg" src="//images.ctfassets.net/b7g9mrbfayuu/42sizMs4X7u1t2b9RNnTTm/7a1052aa02416a1523b0fc0bd4517b85/Union.svg" class="Box-sc-9k7r7d-0 fBCTzl"/></div><h3 class="components__StyledHeader-sc-c7nm6s-1">1. Pre-tag your review invitations</h3><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Create tags to include extra data from your CRM or other systems to your review invitation. When you receive a review, the tag will already be included.</p></div></div></div><div class="Box-sc-9k7r7d-0 hODSHk"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dNwtOX"><div class="Box-sc-9k7r7d-0 dcPMPx"><img title="Lighthouse SVG" src="//images.ctfassets.net/b7g9mrbfayuu/7kLgpyUpqXv4Db5LpufSfw/f68c0ddc29af08bd5c6234164130bc00/Union_1_.svg" class="Box-sc-9k7r7d-0 fBCTzl"/></div><h3 class="components__StyledHeader-sc-c7nm6s-1">2. Tag your reviews</h3><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">After you receive a review, you can add additional tags. This makes it easy to segment customer feedback based on the review content.</p></div></div></div><div class="Box-sc-9k7r7d-0 hODSHk"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dNwtOX"><div class="Box-sc-9k7r7d-0 dcPMPx"><img title="Handshake SVG" src="//images.ctfassets.net/b7g9mrbfayuu/64qOS62tNP3HJo54WvSkkX/5018dd0ace48abc22a3d24be56eb61a3/Union_2_.svg" class="Box-sc-9k7r7d-0 fBCTzl"/></div><h3 class="components__StyledHeader-sc-c7nm6s-1">3. Display a Targeted TrustBox widget on your site</h3><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Targeted TrustBoxes are widgets that display your tagged reviews on your site. </p></div></div></div><div class="Box-sc-9k7r7d-0 hODSHk"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dNwtOX"><div class="Box-sc-9k7r7d-0 dcPMPx"><img title="Circled checkmark svg" src="//images.ctfassets.net/b7g9mrbfayuu/3gxfcFkDxU4bIoXLpklvVQ/f9ffb2a9cc2ad245dce900e07557d888/Group_1722.svg" class="Box-sc-9k7r7d-0 fBCTzl"/></div><h3 class="components__StyledHeader-sc-c7nm6s-1">4. Analyze reviews by tags</h3><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Compare your topics using Trustpilot’s dashboards, or export your reviews to analyze tags in your own business intelligence tool.</p></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 flkFQR"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 jNErvT">This may also interest you...</h2><div display="flex" class="Box-sc-9k7r7d-0 elMUHA"><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Review Insights</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Make data-driven decisions</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Machine learning sorts all of your reviews and categorizes customer sentiment by our default options — or your own custom review topics — so you can monitor any changes to customer satisfaction in the areas that are most important to your business.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a href="/features/review-insights" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a></div></div></div></div><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Review Invitations</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">All you have to do is ask</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Our robust selection of review invitation methods means you’ll never miss an opportunity for customer feedback. Start earning more verified reviews more quickly, so you can start celebrating the uptick in ROI.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a href="/features/review-invitations" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a></div></div></div></div><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Service Reviews</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Join the conversation</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Every two seconds, a new review is written on Trustpilot’s consumer-facing site. 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