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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2057"><a href="https://www.acte.be/covid-special/">Covid Special</a></li> </ul> </li> </ul> </nav> <div class="clear"></div> </div> </div> </header>  <div id="banner" class="home-banner intern-banner"> <ul class="slides"> <li> <div id="slide-img"> <img src="https://www.acte.be/wp-content/uploads/2020/08/banner-about3.jpg" /> </div> <div class="flex-caption"> <div class="slide-title"> <h1>About us </h1> </div> </div> </li> </ul> </div> <div id="page-content"> <div class="bg-gris"> <div id="content"> <div class="post-inner"> <div class="entry-content"> <h1 class="wp-block-heading">Commercial Broadcasting and Video on Demand Services in Europe</h1> <h2 class="wp-block-heading"></h2> <p>The European commercial broadcasting and Video on Demand Services sector is a major success story and is a leading investor and job provider in Europe’s Cultural and Creative Industries. </p> <p>ACT member companies finance, produce, promote and distribute content and services benefiting millions of Europeans across all platforms. We entertain and inform Europe’s households every day via thousands of channels, VoD and OTT services available across Europe. ACT believes that a healthy and sustainable commercial broadcasting and VOD sector plays a crucial role for Europe’s economy, society and culture.</p> <p></p> <p>We engage with the EU institutions to achieve a balanced and appropriate regulatory framework which will encourage further investment and growth in our sector. This will allow the commercial audiovisual industry to continue to do what we do best – getting great content to viewers.</p> <div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-cover alignfull is-light has-parallax"><span aria-hidden="true" class="wp-block-cover__background has-background-dim"></span><div class="wp-block-cover__image-background wp-image-184 has-parallax" style="background-position:50% 50%;background-image:url(https://www.acte.be/wp-content/uploads/2020/07/shutterstock_1664054413-scaled.jpg)"></div><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div style="height:45px" aria-hidden="true" class="wp-block-spacer"></div> <h1 class="wp-block-heading has-text-align-center has-white-color has-text-color">What we do</h1> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"> <ul class="wp-block-list has-white-color has-text-color"> <li>We <strong>monitor</strong> policy developments at EU level and we provide our members with regulatory <strong>expertise</strong>. We share our insights and help to understand the possible implications for the audiovisual business. </li> <li>We <strong>partner</strong> with <strong>EU decision makers</strong> and engage in a constant dialogue while providing them with the first-hand expertise about our sector.</li> <li>We are the reference point for <strong>knowledge</strong> on the European audiovisual industry. Via research, events, publications, position papers, we increase the understanding of our business and actively contribute to the process of policy making. </li> <li>We are a leading platform for our members to network and <strong>exchange ideas</strong> about latest policy developments and best practices in a fast-paced world of media to support the growth of our industry. </li> <li>We <strong>represent</strong> the industry at external public events, institutional working groups, EU and international organisations. We liaise with the European trade press and engage in social media to make sure that the voice of commercial broadcasters is heard.</li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div> </div> <div style="height:45px" aria-hidden="true" class="wp-block-spacer"></div> </div></div> <div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-image img-mask-shape alignright"> <figure class="size-large is-resized"><img fetchpriority="high" decoding="async" width="1600" height="1200" src="https://www.acte.be/wp-content/uploads/2020/08/20200806_115742-1600x1200.jpg" alt="" class="wp-image-1838" style="width:556px;height:417px" srcset="https://www.acte.be/wp-content/uploads/2020/08/20200806_115742-1600x1200.jpg 1600w, https://www.acte.be/wp-content/uploads/2020/08/20200806_115742-400x300.jpg 400w, https://www.acte.be/wp-content/uploads/2020/08/20200806_115742-150x113.jpg 150w, https://www.acte.be/wp-content/uploads/2020/08/20200806_115742-768x576.jpg 768w, https://www.acte.be/wp-content/uploads/2020/08/20200806_115742-1536x1152.jpg 1536w, https://www.acte.be/wp-content/uploads/2020/08/20200806_115742-2048x1536.jpg 2048w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure></div> <h2 class="wp-block-heading">A few words of history</h2> <p>The ACT was set up in 1989. Back then, there were fewer than 100 broadcasters in the then twelve Member States of the European Community. With the occasional exception, most European countries had only ended the state monopoly of television broadcasting in the mid-1980s. The ACT had five founder members. As commercial television models proved popular with viewers, so many new channels were launched and ACT membership grew quickly. Yet some of the key regulatory issues were already becoming apparent, with European rules adopted in 1989 for the first time on transfrontier television, advertising, programme quotas, and then separate rules negotiated for copyright in the early 90s.</p> <p class="has-small-font-size"><br>(Brussels, 29 June 1989, Press conference announcing the launch of the ACT)</p> <div class="wp-block-button aligncenter is-style-outline button-style is-style-outline--1"><a class="wp-block-button__link no-border-radius wp-element-button" href="https://www.acte.be/wp-content/uploads/2020/08/ACT_CreationPR_1989.jpg" target="_blank" rel="noreferrer noopener">Download the original Press Release</a></div> <div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group alignfull has-very-light-gray-background-color has-background"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div style="height:75px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading">1989-2024: ACT Celebrates 35 years</h2> <div class="wp-block-image"> <figure class="alignright size-full is-resized"><a href="https://www.acte.be/manifesto-2024-2029/"><img decoding="async" width="601" height="857" src="https://www.acte.be/wp-content/uploads/2024/06/01-1.jpg" alt="" class="wp-image-4360" style="width:193px;height:auto" srcset="https://www.acte.be/wp-content/uploads/2024/06/01-1.jpg 601w, https://www.acte.be/wp-content/uploads/2024/06/01-1-281x400.jpg 281w, https://www.acte.be/wp-content/uploads/2024/06/01-1-105x150.jpg 105w, https://www.acte.be/wp-content/uploads/2024/06/01-1-400x570.jpg 400w" sizes="(max-width: 601px) 100vw, 601px" /></a></figure></div> <p>On 21 November 2024, the Association of Commercial Television in Europe and Video on Demand Services in Europe (ACT) celebrated its 35th anniversary, a milestone in the history of broadcasting that has reshaped the entertainment, media and communications landscape. Television and Video on demand services are a fundamental part of European societies and creative economies. ACT Members are at the heart of the European media success story, touching on the lives of most Europeans daily. <a href="https://www.acte.be/manifesto-2024-2029/">ACT MANIFESTO 2024-2029</a> was launched officially on the same occasion in Brussels as commercial TV and VOD services CEOs from across Europe converge on Brussels to deliver a united message. In their Manifesto, ACT Members recommend that policymakers look to three guiding pillars to secure cultural diversity, media pluralism and economic growth:</p> <p>1. Parameters that fit the new media environment;</p> <p>2. Policies that allow media to compete & grow;</p> <p>3. Principles to promote IP & contractual freedom.</p> <div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div> </div></div> <div style="height:9px" aria-hidden="true" class="wp-block-spacer"></div> <p></p> </div> </div> </div> </div> </div>  <div id="footer"> <div class="wrap"> <ul id="footer-blocks"> <li><h4>Contact us</h4> <div class="textwidget"><p>Rue des Deux Eglises, 26<br /> 1000 Brussels | Belgium<br /> Telephone: +32-2-736 00 52<br /> <a href="https://www.google.be/maps/place/Tweekerkenstraat+26,+1000+Brussel/@50.846608,4.3726249,17z/data=!3m1!4b1!4m2!3m1!1s0x47c3c49d67b7efd7:0x997a6464ac43b21" target="_blank" rel="noopener">See it on a Map ></a></p> </div> </li><li><h4>Join Us!</h4> <div class="textwidget"><p>All companies interested in applying for Membership or for an Observer position, should contact Paola Colasanti, Head of information at: <a href="mailto:pc@acte.be" target="_blank" rel="noopener">pc@acte.be</a></p> </div> </li><li><h4>Quick links</h4><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-103" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-103"><a rel="privacy-policy" href="https://www.acte.be/privacy-policy/">PRIVACY POLICY</a></li> <li id="menu-item-101" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-101"><a href="https://www.acte.be/cookies-policy/">COOKIES POLICY</a></li> <li id="menu-item-102" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-102"><a href="https://www.acte.be/terms-of-use/">TERMS OF USE</a></li> </ul></div></li> </ul> </div> </div> <div class="footer-copyright"> <div class="wrap"> <p class="copyright">Copyright © 2024 ACT | European Economic Interest Grouping | Register of Legal Entities (Brussels) 0483.023.393 <a href="https://www.alys.be" target="_blank" title="web communication agency brussels" class="alys">Developped by ALYS</a></p> </div> </div> </div> <script src="https://www.acte.be/wp-content/themes/ACT/js/flexslider/jquery.flexslider-min.js"></script> <script src="https://www.acte.be/wp-content/themes/ACT/js/isotope.pkgd.min.js"></script> <script src="https://www.acte.be/wp-content/themes/ACT/js/jquery.waypoints.min.js"></script> <script src="https://www.acte.be/wp-content/themes/ACT/js/jquery.animateNumber.min.js"></script> <script src="https://www.acte.be/wp-content/themes/ACT/js/owl.carousel.min.js"></script> <script src="https://www.acte.be/wp-content/themes/ACT/js/scripts.js"></script> <script type="text/javascript"> var _paq = window._paq = window._paq || []; 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