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Explore what we know, what we value, and what we will do to effect change.</div></div><nav class="subNavigation_pillsLight__4y_EW pageHeader_specialPathing__BHiv0"><h2 class="subNavigation_heading__iIM4j subNavigation_screenReaderHeading__DNjhR heading_heading__8mSev heading_h2__kkLcC heading_heading-size-xxs__aBjMT">Our Equity Promise Navigation</h2><ul class="subNavigation_navList__E5u2e"><li><a href="/page/leadership/">Our Leadership</a></li><li><a href="/page/impact-and-equity-report/">Our Impact</a></li><li><a href="/get-involved/">Get Involved with NCOA</a></li></ul></nav></div><figure class="imageWrapper_imageWrapper__eiLsy primary-image pageHeader_primaryImage__1NDYP pageHeader_hiddenOnMobile__fR2jR imageWrapper_forced-landscape__lvzSJ image-wrapper"><img alt="A Black senior woman is being hugged by her caregiver, daughter. " loading="lazy" width="666" height="562" decoding="async" data-nimg="1" class="imageWrapper_forceFit__p_Cg8 image-wrapper-image" style="color:transparent" srcSet="/_next/image/?url=https%3A%2F%2Fassets-us-01.kc-usercontent.com%3A443%2Fffacfe7d-10b6-0083-2632-604077fd4eca%2F546e3d63-df64-4fb5-bd69-e4710af3699b%2FSenior-african-american-woman-and-daughter_Stnd-Pg-Hero_1187487306_2021-02_666x562.jpg&w=750&q=75 1x, /_next/image/?url=https%3A%2F%2Fassets-us-01.kc-usercontent.com%3A443%2Fffacfe7d-10b6-0083-2632-604077fd4eca%2F546e3d63-df64-4fb5-bd69-e4710af3699b%2FSenior-african-american-woman-and-daughter_Stnd-Pg-Hero_1187487306_2021-02_666x562.jpg&w=1920&q=75 2x" src="/_next/image/?url=https%3A%2F%2Fassets-us-01.kc-usercontent.com%3A443%2Fffacfe7d-10b6-0083-2632-604077fd4eca%2F546e3d63-df64-4fb5-bd69-e4710af3699b%2FSenior-african-american-woman-and-daughter_Stnd-Pg-Hero_1187487306_2021-02_666x562.jpg&w=1920&q=75"/></figure></div></header><div class="styles_bodyContainer__pOueb"><div class="styles_partnership__uEUT8"></div><div class="bodyContent_bodyContent__oPOC9 styles_bodyContent__8nmni"><div class="render-html renderHTML_renderHTML__bHC6S"><p>For 75 years, the National Council on Aging (NCOA) has built bridges for change alongside generations of families, ensuring their economic, health, and social well-being.</p> <p>Each stride forward brought progress, improving the lives of older adults—individual by individual. But demographic trends demand more to transcend the tides of ageism and ensure that every person has the opportunity to age with security, dignity, and purpose.</p> <blockquote> <p>The one thing that will happen to every person born in this world is that they will age. By 2030, those of us aged 65+ will increase from 49 million to 71 million. </p> </blockquote> <p>The road older adults travel cannot be wrought with bias, stigma, and seeing us as “less than” once we reach a certain age. After a lifetime of working hard, playing by the rules, raising the next generation, and contributing to our economy and community, we owe it to ourselves to ensure that every older adult has the opportunity to age well regardless of gender, color, sexuality, income, or zip code. </p> <p>Guided by our goal to improve 40 million lives by 2030, we will focus on the diverse older adult populations that have experienced the most disadvantages.</p> <p><a href="https://assets-us-01.kc-usercontent.com/ffacfe7d-10b6-0083-2632-604077fd4eca/d963f705-753d-46f1-ab09-d479fe2e887f/2021-ET_NCOA-Our-Equity-Promise_brochure_Final_3-8.pdf" target="_blank">Read more about what we know, what we value, and what we will do to effect change</a>.</p> </div></div></div><div class="mapped-components-container"><div class="featuredPageBlock_container__THQbA featuredPageBlock_blue__8nCTP featuredPageBlock_position-content__LlHAd"><div class="featuredPageBlock_wrapper__Vsm_R"><div class="featuredPageBlock_content__jLx50"><h2 class="featuredPageBlock_heading__ID9HA heading_heading__8mSev heading_h2__kkLcC">How NCOA Makes an Impact</h2><div class="ctaGroup"><div class="render-html renderHTML_renderHTML__bHC6S featuredPageBlock_description__yrdh1"><p>We have remained focused in our march to measurably improve 40 million older adult lives by 2030. 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