Instagram Stories Analytics - A Full Guide

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navigation-selection-desktop" data-target-element="navigation-analysis-benchmarking-dekstop" > <p class="heading" >Analysis & Benchmarking</p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div class="accordion si-accordion accordion-arrow-right accordion-mobile" id="navigation-accordion" > <div class="card"> <span data-toggle="collapse" data-target="#navigation-analysis-benchmarking" aria-expanded="false" class="col-12 d-block dropdown-content navigation-selection collapsed" > <p class="heading" > Analysis & Benchmarking </p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 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title="Instagram Analytics" aria-label="Instagram Analyticss">Instagram Analytics</a> </div> <h1 class="post-hero__title">Instagram Stories Analytics: How To Use Data to Maximize the Impact of Your Stories</h1> <p class="post-hero__excerpt">Tracking your Instagram Stories analytics will always reveal actionable insights. Learn how to use them to improve your Instagram strategy.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/andreea/" class="post-hero__author-image" aria-label="Andreea Udescu"> <img class="lazyload" data-src="/blog/content/images/2023/01/andreea--1-.png" alt="Andreea Udescu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/andreea/">Andreea Udescu</a> </div> <time datetime="2024-02-02" class="post-hero__date"> Feb 2, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-instagram-analytics post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>As we all know, Instagram Stories disappear after 24 hours, but you can make sure they have a permanent impact on our audience.</p><p>How can you do this?</p><p>By understanding your Instagram Stories Analytics and learning how to measure the performance of your Stories.</p><p>Measuring key <a href="https://www.socialinsider.io/blog/instagram-metrics/">Instagram metrics</a> is very important because it allows you to analyze Stories that drive the most engagement, tackle pain points, increase brand awareness, and segment your audience to deliver the right message to the right people. <a href="https://www.socialinsider.io/social-media-analytics">Social media analytics</a> plays a crucial role here by offering deeper insights into how your Stories are performing and helping you optimize your strategy.</p><p>Are you ready to discover some helpful Instagram stories insights?</p><p>Let's start!</p><highlight> <h2 id="understandinginstagramstoriesanalytics">Understanding Instagram Stories analytics</h2> <br/> <ol> <li><a href="#what">What are Instagram Stories analytics?</a></li> <li><a href="#metrics">Top Instagram Stories metrics you should track</a></li> </ol> <ul> <li><a href="#visibility">Visibility</a></li> <li><a href="#interactions">Interaction</a></li> <li><a href="#navigation">Navigation</a></li> </ul> <ol start="4"> <li><a href="#tools">Where can you check Instagram Story analytics</a></li> <li><a href="#strategy">How to improve your strategy based on Instagram stories analytics</a></li> </ol> </highlight> <br><h2 id="1whatareinstagramstoriesanalytics">1. What are Instagram Stories analytics?</h2> <p><a name="what"></a></p> <p>Just because <a href="https://www.socialinsider.io/blog/edit-instagram-story/">Stories</a> are not a permanent part of your feed, that doesn’t mean you shouldn’t be tracking how they perform. That’s where Instagram Story analytics come in.</p><p>Instagram Stories analytics are a collection of metrics describing the performance of your Stories on Instagram. They tell you how people you reach with your Stories, what they click on, how fast they move on (aka tap forward or exit) and more. </p><p>Measuring your Instagram Stories performance is very important because it allows you to identify the Stories that drive the most engagement, tackle pain points, increase brand awareness, and segment your audience to deliver the right message to the right people.</p><div class="kg-card kg-product-card"><div class="kg-product-card-container"><img src="https://www.socialinsider.io/blog/content/images/2024/05/instagram-stories-analytics-5.png" class="kg-product-card-image" /><div class="kg-product-card-title-container"><h4 class="kg-product-card-title">Access in-depth Stories data!</h4></div><div class="kg-product-card-description"></div><a href="https://app.socialinsider.io/signup" class="kg-product-card-button kg-product-card-btn-accent" target="_blank" rel="noopener noreferrer"><span>Get comprehensive Stories analytics with Socialinsider!</span></a></div></div><h2 id="2topinstagramstoriesmetricsyoushouldtrack">2. Top Instagram Stories metrics you should track</h2> <p><a name="metrics"></a></p> <p>When it comes to analyzing Instagram Stories performance, there are a few metrics you need to keep tabs on to check if your Stories strategy is on the right track or not. </p><p>They each fall into one of these three categories: </p><ul><li>Visibility</li><li>Interaction</li><li>Navigation</li></ul><p>This metric will help you accurately assess how well your Stories perform in terms of interactions and engaging with your audience.</p><h4 id="visibility-metrics"><strong>Visibility metrics </strong></h4><a name="visibility"></a><p>Visibility metrics are those that describe how many people see your Stories: </p><ul><li>Reach</li><li>Impressions</li></ul><p><a href="https://www.socialinsider.io/blog/reach-vs-impressions/">Impressions</a> represent the total number of times your story was viewed, while reach indicates the number of unique accounts that viewed your story (in other words, your Instagram Story views).</p><p>These social media metrics are essential because they will enable you to analyze the quality of your Instagram stories and adjust your posting frequency.</p><p>For instance, if you notice a sudden drop in reach, it may be because your Instagram stories are bouncy or blurry and need to upgrade to give your audience the quality stories they are looking for.</p><p>It will also help you develop a predetermined schedule of when to post your Instagram stories, for each day or week.</p><h4 id="interaction-metrics"><strong>Interaction metrics</strong></h4><a name="interactions"></a><p>Interaction metrics are, for the most part, the same as Instagram Stories <a href="https://www.socialinsider.io/blog/boost-instagram-engagement/">engagement</a> metrics: </p><ul><li>Likes</li><li>Reactions</li><li>Replies</li></ul><p>But they also include other kinds of interactions, such as sticker taps. </p><p>These metrics can help you understand if you’re succeeding at engaging with your audience.</p><h4 id="navigation-metrics"><strong>Navigation metrics </strong></h4><a name="navigation"></a><p>Stories are far easier to navigate than regular Instagram posts, and your followers will definitely move one way or another if the content they’re seeing is not to their liking. </p><p>So you need to make sure what you share on Stories makes your audience watch until the end.</p><p>Instagram Stories navigation metrics include:</p><ul><li>Completion rate</li><li>Taps forward</li><li>Taps back</li><li>Exits</li></ul><p><strong>Completion rate</strong> is calculated by divide the total number of viewers of your last Story by the number of people who saw the first Story.<br> <strong>Taps forward</strong> are the number of taps that your audience has made to see the next video or photos you posted in your story.<br> <strong>Taps back</strong> are the number of taps that your audience has made to see your previous video and photo in your story.<br> <strong>Exits</strong> tell you how many users exited before the Instagram story ended. Many scenarios can cause exits. Some of these situations include user closing their Instagram app while viewing your story. The user moved to another story by swiping left, users clicking on the X button to cancel your story, and users swiping down to go back to the main feed section.</p> <h2 id="3wherecanyouseeinstagramstoryanalytics">3. Where can you see Instagram story analytics</h2> <p><a name="tools"></a></p> <p>With more and more brands relying on Instagram Stories as an important component of their social media strategy, tracking Stories performing has become a priority for marketers. </p><p>That being said, if you’re wondering how to see Instagram stories data, know you have a few options. Let’s explore them together:</p><h3 id="instagram-native-app-analytics">Instagram native app analytics<br></h3><p>Analyzing your Instagram Stories can be done very conveniently using the native app. All you need to do is head to the Account menu on the mobile app, tap Insights and you’re dropped into the Analytics dashboard.</p><p>To see Stories data exclusively, you must choose this option from the list at the bottom of the screen.</p><p>By default, the app displays top Stories (in your selected time range) by reach, but you have the option to sort them by any of the available metrics. You can see Stories insights dating back 2 years. </p><p>The app does provide important Stories data, covering visibility, interaction and navigation metrics.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-nativeanalytics1-65bcf9a03973d.webp" class="kg-image" alt="instagram stories analytics native app" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-nativeanalytics1-65bcf9a03973d.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-nativeanalytics1-65bcf9a03973d.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-nativeanalytics1-65bcf9a03973d.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>One of the downsides to tracking Instagram Stories using the native app is that it only offers individual - not aggregate - performance data. In other words, the only way to see your analytics is by selecting a Story and scrolling through the data provided.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-nativeanalytics2-65bcfaedbd39a.webp" class="kg-image" alt="instagram stories analytics native app expanded" loading="lazy" width="1260" height="1192" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-nativeanalytics2-65bcfaedbd39a.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-nativeanalytics2-65bcfaedbd39a.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-nativeanalytics2-65bcfaedbd39a.webp 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="meta-business-suite">Meta Business Suite<br></h3><p>Next up on the list of Instagram Stories analytics tools is Meta Business Suite. As you know, Meta offers centralized data for both Facebook and Instagram, and that of course includes Stories insights. </p><p>Your Instagram Stories data can be found in the Insights tab, by selecting Content and then Stories from the Posts Type menu at the top of the list. You can customize the metrics you want to track the ones that matters most to your brand. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-metainsights-65bcf99e405d7.webp" class="kg-image" alt="instagram stories analytics meta insights" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-metainsights-65bcf99e405d7.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-metainsights-65bcf99e405d7.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-metainsights-65bcf99e405d7.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Unfortunately, just like in the case of native analytics, here you can only see data per individual Story. You don’t have the option to aggregate data, or see any average values (such as average reach rate, retention rate, etc).</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-metainsights2-65bcf99e5a251.webp" class="kg-image" alt="instagram stories analytics meta insights expanded" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-metainsights2-65bcf99e5a251.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-metainsights2-65bcf99e5a251.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-metainsights2-65bcf99e5a251.webp 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="socialinsider">Socialinsider<br></h3><p>Your third option - and by far, the most generous - is to enlist the help of a <a href="https://www.socialinsider.io/social-media-analytics">social media analytics tool</a> like Socialinsider. Using a professional app to track your Stories is the safest way to avoid all reporting-related headaches. </p><p>Just consider this - you’re stuck doing the monthly social media reporting for days on end because you have to collect insights on Instagram stories manually. That’s no way to report efficiently! </p><p>Using Socialinsider, you can pull aggregate data and actionable insights on Instagram Stories. All you need to do to get there is connect your Instagram profile, authorize it, and you’re in! </p><p><em>Keep in mind that you can only access Instagram Stories data for the accounts you manage.</em></p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-1-65bcf99ac49e2.webp" class="kg-image" alt="instagram stories analytics performance overview" loading="lazy" width="1254" height="671" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-1-65bcf99ac49e2.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-1-65bcf99ac49e2.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-1-65bcf99ac49e2.webp 1254w" sizes="(min-width: 720px) 720px"></figure><p>At a glance, you get a quick overview of your Stories in the selected timeframe - how many you shared, the level of visibility they generated and how much your audience responded to them. </p><p>To dig deeper into your brand’s Instagram Story performance, you need to look at more in-depth insights, such as posting frequency, retention rate and reach.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-2-65bcf99ad262e.webp" class="kg-image" alt="instagram stories analytics stories insights" loading="lazy" width="1260" height="764" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-2-65bcf99ad262e.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-2-65bcf99ad262e.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-2-65bcf99ad262e.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Or, if you know you’ve had a particularly heavy day of posting on Stories, you can check back and see how those Stories performed, using the Analytics by Day feature. That way, you can see aggregate data for all Stories shared, split by Story type. </p><p>You can also track the reach, impressions and completion rate evolution throughout the day, and how each story performed compared to the others.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-3-65bcf99c4da5e.webp" class="kg-image" alt="instagram stories analytics by day" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-3-65bcf99c4da5e.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-3-65bcf99c4da5e.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-3-65bcf99c4da5e.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Last but not least, with Socialinsider's <a href="https://www.socialinsider.io/blog/instagram-analytics-tools/">Instagram analytics tool</a>, you can identify your top-performing Stories, to get a better understanding of <a href="https://www.socialinsider.io/blog/social-media-content/">what kind of content resonates with your audience</a> and what type of Stories would be worth replicating in the future.</p><p>By default, the Stories are sorted by Date, but you can change this setting to any of the following: reach, impressions, exists, replies, taps forward and taps back. What you choose depends on your Instagram <a href="https://www.socialinsider.io/blog/social-media-goals/">content goals.</a></p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-top-65bcf9a1a0e4f.webp" class="kg-image" alt="instagram stories analytics top performing stories" loading="lazy" width="1253" height="626" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-top-65bcf9a1a0e4f.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-top-65bcf9a1a0e4f.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-top-65bcf9a1a0e4f.webp 1253w" sizes="(min-width: 720px) 720px"></figure><p>When you click on any Story, you get a quick performance overview, highlighting the main Instagram Stories metrics you need to keep an eye on. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-individualmetrics-65bcf99c8a671.webp" class="kg-image" alt="instagram stories analytics quick overview" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-individualmetrics-65bcf99c8a671.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-individualmetrics-65bcf99c8a671.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-individualmetrics-65bcf99c8a671.webp 1260w" sizes="(min-width: 720px) 720px"></figure><div class="content-signup-cta-blue" text="contentSignup"></div> <br><h2 id="4howtoimproveyourstrategybasedoninstagramstoriesanalytics">4. How to improve your strategy based on Instagram stories analytics</h2> <p><a name="strategy"></a></p> <p>If you’ve been tracking your Instagram Stories analytics for a while and you notice a drop in the numbers, it might be time to make some tweaks to your strategy in order to maximize your Stories impact.</p><p>Let’s have a look at a few tips on improving your Instagram Stories strategy so that your numbers only go up:</p><h3 id="leverage-ugc-user-generated-content-">Leverage UGC (user-generated content) <br></h3><p>In today’s social media landscape, <a href="https://buffer.com/resources/what-is-user-generated-content/">UGC</a> is a must. When it comes to Instagram Stories, the possibilities are nearly endless. You can share just about any type of content on Stories, starting with posts, Reels or Stories where your brand is tagged. Doing this will boost your visibility and make your audience feel more connected to you.</p><p>Sharing content from other accounts in your industry - anything from news to motivational quotes - will also do wonders for your Stories engagement.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">To help you create more engaging Stories, we've put together a detailed list covering 30 <a href="https://www.socialinsider.io/blog/instagram-story-ideas/">Instagram Stories ideas</a> that work wonders for brands. </div></div><h3 id="post-at-the-right-time">Post at the right time<br></h3><p>Because Stories have such a short shelf-life of only 24 hours (unless you save them to Highlights), posting them at the right time is key. Chances are, at the beginning, you will have to do a bit of experimenting with different posting times, until you find the right match for your audience. </p><p>If you’re trying to target multiple audiences across the world, you will need to find a time that works for most time zones. </p><p>Once you’ve been testing this for a while, you can come back to Socialinsider, see which posting time is generating the highest amount of reach, and you’ll have your answer.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/02/igstories-postingtimes-65bcf9a04b1e8.webp" class="kg-image" alt="instagram stories analytics best posting times" loading="lazy" width="1254" height="521" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/02/igstories-postingtimes-65bcf9a04b1e8.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/igstories-postingtimes-65bcf9a04b1e8.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/02/igstories-postingtimes-65bcf9a04b1e8.webp 1254w" sizes="(min-width: 720px) 720px"></figure><h3 id="use-instagram-s-many-interactive-features">Use Instagram’s many interactive features</h3><p><br>One of the best <a href="https://www.socialinsider.io/blog/instagram-story-ideas/">Instagram story ideas</a> is to take full advantage of the app’s many interactive elements. If your Stories interactions are low, then it’s time to activate your audience using Instagram’s built-in features.<br><br>Mentioning people from your audience or from your industry, using the questions sticker, adding a poll, quiz, fundraiser or countdown and turning your Stories into a template that people can use and promote further are some of the ways you can make your Stories more interactive.</p><h3 id="be-consistent">Be consistent<br></h3><p>Whatever your strategy is on Instagram Stories, be consistent with it. This applies just as much to Stories as it does for permanent posts.<br><br>Try to post at the same time each day, and keep your layout consistent. Make your Stories easily recognizable by your audience.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Check out an in-depth comparison of <a href="https://www.socialinsider.io/blog/view-rate-of-instagram-reels-vs-stories/">Instagram Reels vs. Stories</a> to understand how the platform's algorithm works for different content types.</div></div><h2 id="finalthoughts">Final thoughts</h2> <p>Stories offer a unique opportunity to constantly learn from your audience, and Instagram Stories analytics gives you the tools to extract these insights and build upon them to create the perfect Instagram strategy.</p> <p>So don’t overlook your Instagram analytics data when you’re doing your monthly reporting - there’s a goldmine of insights just waiting for you to discover them.</p>  <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2023/01/andreea--1-.png" loading="lazy" alt="Andreea Udescu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/andreea/">Andreea Udescu</a></a></h4> <p class="author-bio">Content writer with 7 years of experience in digital marketing. 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