CINXE.COM

Customer Success: The Importance of User or Customer Onboarding

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" lang="en-US" xml:lang="en-US"> <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"/><script type="text/javascript"> /* <![CDATA[ */ (()=>{var e={};e.g=function(){if("object"==typeof globalThis)return globalThis;try{return this||new Function("return this")()}catch(e){if("object"==typeof window)return window}}(),function({ampUrl:n,isCustomizePreview:t,isAmpDevMode:r,noampQueryVarName:o,noampQueryVarValue:s,disabledStorageKey:i,mobileUserAgents:a,regexRegex:c}){if("undefined"==typeof sessionStorage)return;const d=new RegExp(c);if(!a.some((e=>{const n=e.match(d);return!(!n||!new RegExp(n[1],n[2]).test(navigator.userAgent))||navigator.userAgent.includes(e)})))return;e.g.addEventListener("DOMContentLoaded",(()=>{const e=document.getElementById("amp-mobile-version-switcher");if(!e)return;e.hidden=!1;const n=e.querySelector("a[href]");n&&n.addEventListener("click",(()=>{sessionStorage.removeItem(i)}))}));const g=r&&["paired-browsing-non-amp","paired-browsing-amp"].includes(window.name);if(sessionStorage.getItem(i)||t||g)return;const u=new URL(location.href),m=new URL(n);m.hash=u.hash,u.searchParams.has(o)&&s===u.searchParams.get(o)?sessionStorage.setItem(i,"1"):m.href!==u.href&&(window.stop(),location.replace(m.href))}({"ampUrl":"https:\/\/sixteenventures.com\/importance-of-customer-onboarding?amp=1","noampQueryVarName":"noamp","noampQueryVarValue":"mobile","disabledStorageKey":"amp_mobile_redirect_disabled","mobileUserAgents":["Mobile","Android","Silk\/","Kindle","BlackBerry","Opera Mini","Opera Mobi"],"regexRegex":"^\\\/((?:.|\\n)+)\\\/([i]*)$","isCustomizePreview":false,"isAmpDevMode":false})})(); /* ]]> */ </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <!-- This site is optimized with the Yoast SEO plugin v24.4 - https://yoast.com/wordpress/plugins/seo/ --> <title>Customer Success: The Importance of User or Customer Onboarding</title> <meta name="description" content="Customer onboarding is inclusive of user onboarding, but both are important phases of the customer lifecycle. Don&#039;t leave this critical function to chance." /> <link rel="canonical" href="https://sixteenventures.com/importance-of-customer-onboarding" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Customer Success: The Importance of User or Customer Onboarding" /> <meta property="og:description" content="Customer onboarding is inclusive of user onboarding, but both are important phases of the customer lifecycle. Don&#039;t leave this critical function to chance." /> <meta property="og:url" content="https://sixteenventures.com/importance-of-customer-onboarding" /> <meta property="og:site_name" content="Maximizing Lifetime Value by Lincoln Murphy" /> <meta property="article:publisher" content="https://www.facebook.com/sixteenventures" /> <meta property="article:published_time" content="2017-08-01T22:43:52+00:00" /> <meta property="article:modified_time" content="2019-05-31T04:12:50+00:00" /> <meta property="og:image" content="https://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important.png" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="512" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Lincoln Murphy" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@lincolnmurphy" /> <meta name="twitter:site" content="@lincolnmurphy" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Lincoln Murphy" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="7 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://sixteenventures.com/importance-of-customer-onboarding","url":"https://sixteenventures.com/importance-of-customer-onboarding","name":"Customer Success: The Importance of User or Customer Onboarding","isPartOf":{"@id":"https://sixteenventures.com/#website"},"primaryImageOfPage":{"@id":"https://sixteenventures.com/importance-of-customer-onboarding#primaryimage"},"image":{"@id":"https://sixteenventures.com/importance-of-customer-onboarding#primaryimage"},"thumbnailUrl":"https://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important.png","datePublished":"2017-08-01T22:43:52+00:00","dateModified":"2019-05-31T04:12:50+00:00","author":{"@id":"https://sixteenventures.com/#/schema/person/e4ebf136d66ed125655b281ff644752b"},"description":"Customer onboarding is inclusive of user onboarding, but both are important phases of the customer lifecycle. Don't leave this critical function to chance.","breadcrumb":{"@id":"https://sixteenventures.com/importance-of-customer-onboarding#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://sixteenventures.com/importance-of-customer-onboarding"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://sixteenventures.com/importance-of-customer-onboarding#primaryimage","url":"https://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important.png","contentUrl":"https://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important.png","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https://sixteenventures.com/importance-of-customer-onboarding#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://sixteenventures.com/"},{"@type":"ListItem","position":2,"name":"Customer Success: The Importance of User or Customer Onboarding"}]},{"@type":"WebSite","@id":"https://sixteenventures.com/#website","url":"https://sixteenventures.com/","name":"Maximizing Lifetime Value by Lincoln Murphy","description":"Scalable Revenue Growth","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://sixteenventures.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://sixteenventures.com/#/schema/person/e4ebf136d66ed125655b281ff644752b","name":"Lincoln Murphy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://sixteenventures.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/3334de1f544b64f1d1b3383098d14892?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/3334de1f544b64f1d1b3383098d14892?s=96&d=mm&r=g","caption":"Lincoln Murphy"},"description":"I help you Maximize LTV! (1k+ clients, 10k+ pros trained)","sameAs":["https://ltvmax.com","https://www.instagram.com/lincolnmurphy/","https://www.linkedin.com/in/lincolnmurphy/","https://x.com/lincolnmurphy"],"url":"https://sixteenventures.com/author/lincoln"}]}</script> <!-- / Yoast SEO plugin. --> <link rel='dns-prefetch' href='//widgetlogic.org' /> <link rel="alternate" type="application/rss+xml" title="Maximizing Lifetime Value by Lincoln Murphy &raquo; Feed" href="http://feeds.feedburner.com/SixteenVentures" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/sixteenventures.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=9c096b3c4f8c0df7a60f9d385f6d105f"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <link rel='stylesheet' id='genesis-blocks-style-css-css' href='https://sixteenventures.com/wp-content/plugins/genesis-blocks/dist/style-blocks.build.css?ver=1720778534' type='text/css' media='all' /> <link crossorigin="anonymous" rel='stylesheet' id='twb-open-sans-css' href='https://fonts.googleapis.com/css?family=Open+Sans%3A300%2C400%2C500%2C600%2C700%2C800&#038;display=swap&#038;ver=9c096b3c4f8c0df7a60f9d385f6d105f' type='text/css' media='all' /> <link rel='stylesheet' id='twbbwg-global-css' href='https://sixteenventures.com/wp-content/plugins/photo-gallery/booster/assets/css/global.css?ver=1.0.0' type='text/css' media='all' /> <link rel='stylesheet' id='focus-child-theme-css' href='https://sixteenventures.com/wp-content/themes/focus/style.css?ver=2.0.1' type='text/css' media='all' /> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://sixteenventures.com/wp-includes/css/dist/block-library/style.min.css?ver=9c096b3c4f8c0df7a60f9d385f6d105f' type='text/css' media='all' /> <link rel='stylesheet' id='block-widget-css' href='https://sixteenventures.com/wp-content/plugins/widget-logic/block_widget/css/widget.css?ver=1725266647' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wpa-css-css' href='https://sixteenventures.com/wp-content/plugins/honeypot/includes/css/wpa.css?ver=2.2.06' type='text/css' media='all' /> <link rel='stylesheet' id='bwg_fonts-css' href='https://sixteenventures.com/wp-content/plugins/photo-gallery/css/bwg-fonts/fonts.css?ver=0.0.1' type='text/css' media='all' /> <link rel='stylesheet' id='sumoselect-css' href='https://sixteenventures.com/wp-content/plugins/photo-gallery/css/sumoselect.min.css?ver=3.4.6' type='text/css' media='all' /> <link rel='stylesheet' id='mCustomScrollbar-css' href='https://sixteenventures.com/wp-content/plugins/photo-gallery/css/jquery.mCustomScrollbar.min.css?ver=3.1.5' type='text/css' media='all' /> <link rel='stylesheet' id='bwg_frontend-css' href='https://sixteenventures.com/wp-content/plugins/photo-gallery/css/styles.min.css?ver=1.8.33' type='text/css' media='all' /> <link rel='stylesheet' id='spidrweb-tools-style-css' href='https://sixteenventures.com/wp-content/plugins/spidrweb-tools/css/spidrweb-tools-style.css?ver=9c096b3c4f8c0df7a60f9d385f6d105f' type='text/css' media='all' /> <style id='akismet-widget-style-inline-css' type='text/css'> .a-stats { --akismet-color-mid-green: #357b49; --akismet-color-white: #fff; --akismet-color-light-grey: #f6f7f7; max-width: 350px; width: auto; } .a-stats * { all: unset; box-sizing: border-box; } .a-stats strong { font-weight: 600; } .a-stats a.a-stats__link, .a-stats a.a-stats__link:visited, .a-stats a.a-stats__link:active { background: var(--akismet-color-mid-green); border: none; box-shadow: none; border-radius: 8px; color: var(--akismet-color-white); cursor: pointer; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu', 'Cantarell', 'Helvetica Neue', sans-serif; font-weight: 500; padding: 12px; text-align: center; text-decoration: none; transition: all 0.2s ease; } /* Extra specificity to deal with TwentyTwentyOne focus style */ .widget .a-stats a.a-stats__link:focus { background: var(--akismet-color-mid-green); color: var(--akismet-color-white); text-decoration: none; } .a-stats a.a-stats__link:hover { filter: brightness(110%); box-shadow: 0 4px 12px rgba(0, 0, 0, 0.06), 0 0 2px rgba(0, 0, 0, 0.16); } .a-stats .count { color: var(--akismet-color-white); display: block; font-size: 1.5em; line-height: 1.4; padding: 0 13px; white-space: nowrap; } </style> <script type="text/javascript" src="https://sixteenventures.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://sixteenventures.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/photo-gallery/booster/assets/js/circle-progress.js?ver=1.2.2" id="twbbwg-circle-js"></script> <script type="text/javascript" id="twbbwg-global-js-extra"> /* <![CDATA[ */ var twb = {"nonce":"14f6f2fc20","ajax_url":"https:\/\/sixteenventures.com\/wp-admin\/admin-ajax.php","plugin_url":"https:\/\/sixteenventures.com\/wp-content\/plugins\/photo-gallery\/booster","href":"https:\/\/sixteenventures.com\/wp-admin\/admin.php?page=twbbwg_photo-gallery"}; var twb = {"nonce":"14f6f2fc20","ajax_url":"https:\/\/sixteenventures.com\/wp-admin\/admin-ajax.php","plugin_url":"https:\/\/sixteenventures.com\/wp-content\/plugins\/photo-gallery\/booster","href":"https:\/\/sixteenventures.com\/wp-admin\/admin.php?page=twbbwg_photo-gallery"}; /* ]]> */ </script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/photo-gallery/booster/assets/js/global.js?ver=1.0.0" id="twbbwg-global-js"></script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/photo-gallery/js/jquery.sumoselect.min.js?ver=3.4.6" id="sumoselect-js"></script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/photo-gallery/js/tocca.min.js?ver=2.0.9" id="bwg_mobile-js"></script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/photo-gallery/js/jquery.mCustomScrollbar.concat.min.js?ver=3.1.5" id="mCustomScrollbar-js"></script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/photo-gallery/js/jquery.fullscreen.min.js?ver=0.6.0" id="jquery-fullscreen-js"></script> <script type="text/javascript" id="bwg_frontend-js-extra"> /* <![CDATA[ */ var bwg_objectsL10n = {"bwg_field_required":"field is required.","bwg_mail_validation":"This is not a valid email address.","bwg_search_result":"There are no images matching your search.","bwg_select_tag":"Select Tag","bwg_order_by":"Order By","bwg_search":"Search","bwg_show_ecommerce":"Show Ecommerce","bwg_hide_ecommerce":"Hide Ecommerce","bwg_show_comments":"Show Comments","bwg_hide_comments":"Hide Comments","bwg_restore":"Restore","bwg_maximize":"Maximize","bwg_fullscreen":"Fullscreen","bwg_exit_fullscreen":"Exit Fullscreen","bwg_search_tag":"SEARCH...","bwg_tag_no_match":"No tags found","bwg_all_tags_selected":"All tags selected","bwg_tags_selected":"tags selected","play":"Play","pause":"Pause","is_pro":"","bwg_play":"Play","bwg_pause":"Pause","bwg_hide_info":"Hide info","bwg_show_info":"Show info","bwg_hide_rating":"Hide rating","bwg_show_rating":"Show rating","ok":"Ok","cancel":"Cancel","select_all":"Select all","lazy_load":"0","lazy_loader":"https:\/\/sixteenventures.com\/wp-content\/plugins\/photo-gallery\/images\/ajax_loader.png","front_ajax":"0","bwg_tag_see_all":"see all tags","bwg_tag_see_less":"see less tags"}; /* ]]> */ </script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/photo-gallery/js/scripts.min.js?ver=1.8.33" id="bwg_frontend-js"></script> <!--[if lt IE 9]> <script type="text/javascript" src="https://sixteenventures.com/wp-content/themes/genesis/lib/js/html5shiv.min.js?ver=3.7.3" id="html5shiv-js"></script> <![endif]--> <link rel="https://api.w.org/" href="https://sixteenventures.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://sixteenventures.com/wp-json/wp/v2/posts/7193" /><link rel='shortlink' href='https://sixteenventures.com/?p=7193' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://sixteenventures.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsixteenventures.com%2Fimportance-of-customer-onboarding" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://sixteenventures.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fsixteenventures.com%2Fimportance-of-customer-onboarding&#038;format=xml" /> <link rel="alternate" type="text/html" media="only screen and (max-width: 640px)" href="https://sixteenventures.com/importance-of-customer-onboarding?amp=1"><link rel="icon" href="https://sixteenventures.com/wp-content/themes/focus/images/favicon.ico" /> <!-- Facebook Pixel Code --> <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '609466272486963'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=609466272486963&ev=PageView&noscript=1" /></noscript> <!-- End Facebook Pixel Code --><link rel="author" href="https://plus.google.com/102323660492139984593"/> <style type="text/css" id="custom-background-css"> body.custom-background { background-color: #ededed; } </style> <link rel="amphtml" href="https://sixteenventures.com/importance-of-customer-onboarding?amp=1"><style>#amp-mobile-version-switcher{left:0;position:absolute;width:100%;z-index:100}#amp-mobile-version-switcher>a{background-color:#444;border:0;color:#eaeaea;display:block;font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Oxygen-Sans,Ubuntu,Cantarell,Helvetica Neue,sans-serif;font-size:16px;font-weight:600;padding:15px 0;text-align:center;-webkit-text-decoration:none;text-decoration:none}#amp-mobile-version-switcher>a:active,#amp-mobile-version-switcher>a:focus,#amp-mobile-version-switcher>a:hover{-webkit-text-decoration:underline;text-decoration:underline}</style> <style type="text/css" id="wp-custom-css"> /* You can add your own CSS here. Click the help icon above to learn more. */ </style> </head> <body class="post-template-default single single-post postid-7193 single-format-standard custom-background custom-header header-full-width content-sidebar"><div id="wrap"><div id="header"><div class="wrap"><div id="title-area"><p id="title"><a href="https://sixteenventures.com/">Maximizing Lifetime Value by Lincoln Murphy</a></p><p id="description">Scalable Revenue Growth</p></div></div></div><div id="subnav"><div class="wrap"><ul id="menu-page-menu" class="menu genesis-nav-menu menu-secondary"><li id="menu-item-2604" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-2604"><a href="http://sixteenventures.com">LTV Maximizing articles</a></li> <li id="menu-item-55" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55"><a rel="author" href="https://sixteenventures.com/lincoln-murphy-strategic-consultant">Maximize LTV w/ Lincoln</a></li> <li id="menu-item-8997" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8997"><a target="_blank" href="https://www.customergrowthlab.com/maximizing-lifetime-value-book-early-access">Maximizing Lifetime Value book</a></li> </ul></div></div><div id="inner"><div class="wrap"><div id="content-sidebar-wrap"><div id="content" class="hfeed"><div class="post-7193 post type-post status-publish format-standard has-post-thumbnail hentry category-free-trials entry"><h1 class="entry-title">Customer Success: The Importance of User or Customer Onboarding</h1> <div class="post-info"><span class="date published time" title="2017-08-01T17:43:52-05:00">August 1, 2017</span> Article by <strong><a href="https://sixteenventures.com/lincoln-murphy-strategic-consultant" target="_blank">Lincoln Murphy</a></strong> </div><div class="entry-content"><p><img decoding="async" class="alignright wp-image-7197" src="http://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important-1024x512.png" alt="" width="400" height="200" srcset="https://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important.png 1024w, https://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important-300x150.png 300w, https://sixteenventures.com/wp-content/uploads/2017/08/Why-User-or-Customer-Onboarding-is-so-Important-768x384.png 768w" sizes="(max-width: 400px) 100vw, 400px" />Customer Success is not limited to one part of the customer lifecycle, and <a href="http://sixteenventures.com/elements-customer-success-management" target="_blank" rel="noopener noreferrer">Customer Success Management</a> is not limited to simply helping the customer get up and running at first or to save them from churning later.</p> <p>Rather, when a company has <a href="http://sixteenventures.com/customer-success-definition" target="_blank" rel="noopener noreferrer">Customer Success</a> as their operating model, they see every aspect of the customer lifecycle and every milestone of the customer journey as just as important as the rest.</p> <p>That said, it is totally possible to plant the seeds of churn early, and that&#8217;s where an understanding of the process &#8211; and value behind &#8211; customer and user onboarding are so critical.</p> <p>Let&#8217;s dig in&#8230;</p> <p><span id="more-7193"></span><br /><iframe src="https://www.youtube.com/embed/-UJ5XKNtHkM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <h2>The Difference between Customer and User Onboarding</h2> <p>I&#8217;m often asked what onboarding means, how user and <a href="http://sixteenventures.com/customer-onboarding" target="_blank" rel="noopener noreferrer">customer onboarding</a> differ (if at all), and what results a company can expect if they get this process right.</p> <p>Those are good questions that need to start by defining the different aspects of onboarding.</p> <p>First, I like to separate customer onboarding from user onboarding.</p> <p>Customer onboarding may include things that are outside the scope of individual users. This may have to do with getting the company set up in the accounting system and going through that entire process, but then, within a company, there&#8217;s going to be users.</p> <p>There are human beings who are actually going to be consuming your service or interacting with your product. Thus, you need to figure out a way to ensure that those customers and those individual users achieve some value as quickly as possible.</p> <p>Let&#8217;s talk about onboarding in general. What does it even mean?</p> <h2>Onboarding as a Goal</h2> <p>We talk about onboarding as if it&#8217;s a phase &#8211; as if it&#8217;s a process that has an endpoint. But a huge question that people have is: What is that endpoint? When should I consider a customer &#8220;onboard&#8221;?</p> <p>Some people will say, &#8220;Well, a customer or user that&#8217;s been with us or been in the system for 30 days will be considered on board.&#8221; To this, I say, &#8220;That doesn&#8217;t make any sense at all.&#8221; That has nothing to do with whether or not they&#8217;re getting value. It has nothing to do with their success. It simply has to do with an arbitrary timeframe that you decided on.</p> <p>It&#8217;s not about time in the system; it&#8217;s about something else. You have to figure out what that &#8220;something else&#8221; is.</p> <h2>Onboarded as a Success Milestone</h2> <p>The way that I define onboarded is this: The user or the customer, depending on what you&#8217;re measuring, is either getting value from their use of the product or the consumption of your service, or, for the first time outside of sales and marketing, they see the value potential in their relationship with you.</p> <p>What this means is that you have to identify the point where they first get value &#8211; where they first start to achieve their goals. This is the time they first start achieving the things that are going to make sure that they&#8217;re on the road to their <a href="http://sixteenventures.com/desired-outcome" target="_blank" rel="noopener noreferrer">Desired Outcome</a>.</p> <h2>Onboarding for Complex Products or Services</h2> <p>This is especially true if it&#8217;s a more complex product or if it&#8217;s going to take more time. Even if they start using your product, it&#8217;s going to take time before they really get value. There&#8217;s a point in which they&#8217;re going to start to see the real value potential in their relationship with you.</p> <p>This is maybe when they&#8217;re going through and they feel that they haven&#8217;t really gotten value, but they&#8217;re like, &#8220;Oh, I get it! This is cool.&#8221;</p> <p>At this point, your customers say, &#8220;They told me about this in the sale process. I read this in the marketing collateral, but for the first time, I see the real value potential here. It&#8217;s going to be several months before I&#8217;d get real value because of the complexities, but I get it.&#8221;</p> <p>You should figure that point when they&#8217;re getting value, they see the value potential.</p> <p>Once they hit that mark, we can say they&#8217;re on board.</p> <h2>Engineering the Onboarding Process</h2> <p>The onboarding process is meant to get them to that point. You figure out where they need to get to, and you reverse engineer the process to get there.</p> <p>What are the things that they have to do in order to get value or in order to get to a point where they see the value potential? What are the things they need to do with your product?</p> <p>What are the things they need to do outside of the product in their world? You figure out what that is. You build the process to get them there.</p> <p>That&#8217;s it &#8211; that&#8217;s onboarding.</p> <p>That&#8217;s so simple to say, but actually making it happen is a whole different story.</p> <h2>The Seeds of Churn are Planted Early</h2> <p>I always say that <a href="http://sixteenventures.com/seeds-of-churn" target="_blank" rel="noopener noreferrer">the seeds of churn are planted early</a>. What I mean by that is very often, customers that churn out or that don&#8217;t renew &#8211; whether they actively cancel or they just simply choose to not renew a contract &#8211; will often cite things that happen very early in the lifecycle. With this, I am referring to 80% to 90% of customers.</p> <p>In other words, <a href="http://sixteenventures.com/churn-symptom" target="_blank" rel="noopener noreferrer">the reasons for churn</a> arise during the onboarding process, which means customers never really get up and running.</p> <p>They never really start to get value.</p> <p>They never get to the point where they see the real value potential in this thing, and from the very beginning, they have one foot out the door.</p> <p>The problem here is that this usually happens almost every single time; it&#8217;s the vendor&#8217;s fault.</p> <p>If you&#8217;re the vendor in this case, if you&#8217;re having onboarding issues, it&#8217;s your fault. You basically told the customer from the very beginning of the relationship that you don&#8217;t care about them. You don&#8217;t care if they&#8217;re successful. Then you say, &#8220;What do you mean by that?&#8221;</p> <h2>Hope and Chance vs. a Designed Process</h2> <p>Well, if you haven&#8217;t designed a process to get them up and running &#8211; to get them onboard &#8211; then you just dump a product on customers and hope that they figure it out. You let them fend for themselves rather than designing a process to get them to that point where they&#8217;re onboard.</p> <p>If you don&#8217;t do that, you&#8217;re basically telling them, &#8220;We don&#8217;t really care if you&#8217;re successful; we have your money. We have the contract. We&#8217;re good to go. Leave us alone. Do your thing.&#8221; I mean, if you&#8217;re honest, that could basically be what you&#8217;re doing.</p> <p>Whether that&#8217;s your intention or not, that&#8217;s the reality.</p> <h2>Maintain Pre-sales Excitement after the Close</h2> <p>What you need to do is design that process, such that as soon the customer signs-up, and as soon as you are done with the sales process, you have this excitement.</p> <p>Even in a B2B world, there&#8217;s excitement, and there&#8217;s energy &#8211; there&#8217;s something positive there. Carry that through.</p> <p>When the sale is done, that&#8217;s just the beginning. But a lot of companies, even today, still think that when the sale is done, then they&#8217;re done.</p> <p>In fact, that&#8217;s actually the beginning of the relationship. You can&#8217;t drop the ball right after you close the sale. You have to continue with it. You have to carry it through.</p> <p>You have to keep that excitement going, and get them to the point where they&#8217;re on board, such that they&#8217;re getting value, or they see the real value potential.</p> <h2>Plant the Seeds of Massive Success</h2> <p>If you would just to do that, those seeds of churn wouldn&#8217;t be planted early. Instead, you would be planting seeds of massive success.</p> <p>You would be setting your customers up to stay longer, buy more, and advocate for you. You want those three things.</p> <p>I&#8217;ve never run into any company that didn&#8217;t want those three things from their customers, but I often run into companies that aren&#8217;t doing anything to ensure that they get those things.</p> <p>That&#8217;s what&#8217;s really confusing.</p> <h2>Results of Proper Onboarding</h2> <p>What can you expect? Well, your churn is going to go down.</p> <p>You&#8217;re going to keep your customer longer.</p> <p>You&#8217;re going to set them up for success so that you can then sell more to them through <a href="http://sixteenventures.com/logical-expansion" target="_blank" rel="noopener noreferrer">upsell, cross sell, and the land-and-expand</a> model.</p> <p>You can expect them to advocate for you.</p> <p>Of course, getting them to stay longer, getting them to buy more, and getting them to advocate for you don&#8217;t just happen magically. You have to do other things to make sure that these things happen by setting your customers up for success.</p> <p>You set them up in a way that those things can happen if you operationalize appropriately.</p> <p>What you can expect is a bigger, more valuable business for you, which is kind of important.</p> <p>Kind of.</p> <p>Just a little.</p> <figure class="wp-block-image size-full"><a href="https://www.customergrowthlab.com/maximizing-lifetime-value-book-early-access" target="_blank" rel="noopener"><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square.png" alt="" class="wp-image-9001" srcset="https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square.png 1080w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-300x300.png 300w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-1024x1024.png 1024w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-150x150.png 150w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-768x768.png 768w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-600x600.png 600w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></a></figure> </div><div class="author-box"><div><img alt='' src='https://secure.gravatar.com/avatar/3334de1f544b64f1d1b3383098d14892?s=80&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/3334de1f544b64f1d1b3383098d14892?s=160&#038;d=mm&#038;r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> <strong>About Lincoln Murphy</strong><br /><p>I help you Maximize LTV! (1k+ clients, 10k+ pros trained)</p> </div></div><div class="after-post widget-area"> <div id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">You should read these articles, too&#8230;</h4> <ul> <li> <a href="https://sixteenventures.com/how-to-increase-customer-lifetime-value">How to Increase Customer Lifetime Value (LTV)</a> </li> <li> <a href="https://sixteenventures.com/true-cost-of-meetings">The True Cost of Meetings in Customer Success Management</a> </li> <li> <a href="https://sixteenventures.com/meetings-as-a-metric">Meetings as a Customer Success Metric: The Misguided Path</a> </li> <li> <a href="https://sixteenventures.com/no-goals-no-customer-success">No Goals, No Customer Success: Unlocking the Power of the Goal Discovery Framework</a> </li> <li> <a href="https://sixteenventures.com/revenue-roadblocks">Revenue Roadblocks: How We’re Sabotaging Our Own Growth</a> </li> </ul> </div></div></div></div></div><div id="sidebar" class="sidebar widget-area"><div id="custom_html-2" class="widget_text widget widget_custom_html"><div class="widget_text widget-wrap"><div class="textwidget custom-html-widget"><div id="enews-ext-2" class="widget enews-widget"> <div class="widget-wrap"> <div class="enews"> <h4 class="widget-title widgettitle">Join the other 117,252 Revenue &amp; Growth Professionals who get my emails and…</h4> <div style="text-align:left"> <ul> <li>Get the latest on <strong>Maximizing Customer Lifetime Value</strong></li> <li>Stay updated on <strong>Expansion</strong>, <strong>Sales</strong>, &amp; <strong>RevOps</strong></li> <li>Take your <strong>Growth Strategy</strong> to the next level</li> <li>Learn about <strong>Psychology, Engagement, and More</strong>!</li> </ul> </div> <!-- Form starts here --> <form id="ck_subscribe_form" class="ck_subscribe_form" action="https://app.convertkit.com/landing_pages/256863/subscribe" data-remote="true"> <input type="hidden" value="{&quot;form_style&quot;:&quot;naked&quot;,&quot;embed_style&quot;:&quot;inline&quot;,&quot;embed_trigger&quot;:&quot;scroll_percentage&quot;,&quot;scroll_percentage&quot;:&quot;70&quot;,&quot;delay_seconds&quot;:&quot;10&quot;,&quot;display_position&quot;:&quot;br&quot;,&quot;display_devices&quot;:&quot;all&quot;,&quot;days_no_show&quot;:&quot;15&quot;,&quot;converted_behavior&quot;:&quot;show&quot;}" id="ck_form_options"> <input type="hidden" name="id" value="256863" id="landing_page_id"> <input type="hidden" name="ck_form_recaptcha" value="" id="ck_form_recaptcha"> <div class="ck_errorArea"> <div id="ck_error_msg" style="display:none"> <p>There was an error submitting your subscription. Please try again.</p> </div> </div> <div class="ck_control_group ck_email_field_group"> <input type="email" name="email" class="ck_email_address" id="ck_emailField" placeholder="Enter Your Primary email" required> </div> <div class="ck_control_group ck_captcha2_h_field_group ck-captcha2-h" style="position: absolute !important;left: -999em !important;"> <input type="text" name="captcha2_h" class="ck-captcha2-h" id="ck_captcha2_h" placeholder="We use this field to detect spam bots. If you fill this in, you will be marked as a spammer."> </div> <button class="subscribe_button ck_subscribe_button btn fields" id="ck_subscribe_button">Add Me to the List &gt;&gt;&gt;</button> </form> <script src="https://assets.convertkit.com/assets/CKJS4.js?v=21"></script> </div> </div> </div> <style>#ck_emailField { color: #aab7be; font-family: Arial,Tahoma,sans-serif; font-size: 12px; font-weight: bold; text-transform: uppercase; } #ck_emailField { background: #fff url(/wp-content/themes/focus/images/enews-subbox.png) no-repeat center left; margin: 5px 0 20px; padding: 15px 0 13px 37px; width: 85%; } #ck_subscribe_button { -moz-box-shadow: 0 0 5px #ccc inset; -webkit-box-shadow: 0 0 5px #ccc inset; background-color: #fff; border: 1px solid #ccc; box-shadow: 0 0 5px #ccc inset; font-size: 16px; } #ck_subscribe_button { background: url(/wp-content/themes/focus/images/button.png) 0 0; border: 1px solid #859449; color: #fff!important; cursor: pointer; font-family: Arial,Tahoma,sans-serif; font-size: 12px; font-weight: bold; line-height: 16px; padding: 10px 12px; text-decoration: none; text-transform: uppercase; }</style></div></div></div> <div id="block-4" class="widget widget_block widget_media_image"><div class="widget-wrap"> <figure class="wp-block-image size-large"><a href="https://www.customergrowthlab.com/maximizing-lifetime-value-book-early-access" target="_blank" rel=" noreferrer noopener"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-1024x1024.png" alt="" class="wp-image-9001" srcset="https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-1024x1024.png 1024w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-300x300.png 300w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-150x150.png 150w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-768x768.png 768w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square-600x600.png 600w, https://sixteenventures.com/wp-content/uploads/2025/02/ltvmax-book-16V-square.png 1080w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure> </div></div> <div id="block-14" class="widget widget_block widget_media_image"><div class="widget-wrap"> <figure class="wp-block-image size-full"><a href="https://www.customergrowthlab.com/powerful-meetings" target="_blank" rel=" noreferrer noopener"><img loading="lazy" decoding="async" width="900" height="900" src="https://sixteenventures.com/wp-content/uploads/2024/04/meetings-promo-square.png" alt="" class="wp-image-8967" srcset="https://sixteenventures.com/wp-content/uploads/2024/04/meetings-promo-square.png 900w, https://sixteenventures.com/wp-content/uploads/2024/04/meetings-promo-square-300x300.png 300w, https://sixteenventures.com/wp-content/uploads/2024/04/meetings-promo-square-150x150.png 150w, https://sixteenventures.com/wp-content/uploads/2024/04/meetings-promo-square-768x768.png 768w, https://sixteenventures.com/wp-content/uploads/2024/04/meetings-promo-square-600x600.png 600w" sizes="auto, (max-width: 900px) 100vw, 900px" /></a></figure> </div></div> <div id="block-13" class="widget widget_block widget_media_image"><div class="widget-wrap"> <figure class="wp-block-image size-full"><a href="https://www.customergrowthlab.com/email-engagement-formula" target="_blank" rel=" noreferrer noopener"><img loading="lazy" decoding="async" width="600" height="600" src="https://sixteenventures.com/wp-content/uploads/2023/04/Email-Engagement-Formula-Driving-Success-at-Every-Stage-of-the-Customer-Journey-600-×-600-px-1.png" alt="" class="wp-image-8675" srcset="https://sixteenventures.com/wp-content/uploads/2023/04/Email-Engagement-Formula-Driving-Success-at-Every-Stage-of-the-Customer-Journey-600-×-600-px-1.png 600w, https://sixteenventures.com/wp-content/uploads/2023/04/Email-Engagement-Formula-Driving-Success-at-Every-Stage-of-the-Customer-Journey-600-×-600-px-1-300x300.png 300w, https://sixteenventures.com/wp-content/uploads/2023/04/Email-Engagement-Formula-Driving-Success-at-Every-Stage-of-the-Customer-Journey-600-×-600-px-1-150x150.png 150w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> </div></div> <div id="recent-posts-4" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Customer Success &#038; Growth Articles</h4> <ul> <li> <a href="https://sixteenventures.com/how-to-increase-customer-lifetime-value">How to Increase Customer Lifetime Value (LTV)</a> </li> <li> <a href="https://sixteenventures.com/true-cost-of-meetings">The True Cost of Meetings in Customer Success Management</a> </li> <li> <a href="https://sixteenventures.com/meetings-as-a-metric">Meetings as a Customer Success Metric: The Misguided Path</a> </li> <li> <a href="https://sixteenventures.com/no-goals-no-customer-success">No Goals, No Customer Success: Unlocking the Power of the Goal Discovery Framework</a> </li> <li> <a href="https://sixteenventures.com/revenue-roadblocks">Revenue Roadblocks: How We’re Sabotaging Our Own Growth</a> </li> <li> <a href="https://sixteenventures.com/bad-fit-vs-good-fit-customers">Good Fit vs. Bad Fit vs. Ideal Customers: The Key to Unlocking Sustainable Growth</a> </li> <li> <a href="https://sixteenventures.com/opt-in-vs-opt-out-trials">Opt-In vs. Opt-Out Trials: The Hidden Impact on Customer Retention and Success</a> </li> <li> <a href="https://sixteenventures.com/beyond-transactions">From Transactions to Relationships: Unleashing Customer Potential with AX</a> </li> <li> <a href="https://sixteenventures.com/renewal-psychology">Renewal Psychology: From an Adversarial Process to a Celebration of Success</a> </li> <li> <a href="https://sixteenventures.com/pods-customer-success-sales">Pods in Customer Success vs. Sales: A Side-by-Side Comparison</a> </li> <li> <a href="https://sixteenventures.com/csm-pods">The Role of Pods in CSM Coverage Models: The Evolving Landscape</a> </li> <li> <a href="https://sixteenventures.com/csm-pool">Pooled CSMs: Benefits, Challenges, and Requirements for Success</a> </li> <li> <a href="https://sixteenventures.com/customer-success-touch-levels">Beyond Touch Levels: Scaling Customer Success through Appropriate Experience (AX)</a> </li> <li> <a href="https://sixteenventures.com/goal-discovery-framework">The Goal Discovery Framework for Customer Success Management</a> </li> <li> <a href="https://sixteenventures.com/storytelling-in-customer-success">Storytelling in Customer Success: Use the Power of Goal Discovery</a> </li> <li> <a href="https://sixteenventures.com/customer-success-capacity-planning">Customer Success Scaling: Capacity Planning and Resource Allocation</a> </li> <li> <a href="https://sixteenventures.com/keeping-customers-engaged">Bridging the Engagement Gap: Keeping Customers Actively Invested</a> </li> <li> <a href="https://sixteenventures.com/advocacly-flywheel-social-proof">Build a Social Proof Machine: Consistently Generate Real Advocates at Scale</a> </li> <li> <a href="https://sixteenventures.com/earned-advocacy-social-proof">The Untapped Potential of Social Proof through Earned Advocacy</a> </li> <li> <a href="https://sixteenventures.com/metrics-to-meaning">From KPIs to Connection: Transforming Metrics Into Meaningful Relationships</a> </li> <li> <a href="https://sixteenventures.com/email-tactics">5 Outdated Email Tactics You Need to Abandon in 2024</a> </li> <li> <a href="https://sixteenventures.com/value-of-customer-success">Every Department Must Recognize the Value of Customer Success</a> </li> <li> <a href="https://sixteenventures.com/reactive-to-proactive-retention">Retention: Shifting from Reactive to Proactive to Stop Chasing and Start Leading</a> </li> <li> <a href="https://sixteenventures.com/usage-customer-success">Why High Usage Doesn&#8217;t Guarantee Customer Success</a> </li> <li> <a href="https://sixteenventures.com/scaling-cs-team">Scaling Your Customer Success Team Without Losing Control</a> </li> <li> <a href="https://sixteenventures.com/goal-alignment">The Art and Science of Continuous Goal Alignment in Customer Success</a> </li> <li> <a href="https://sixteenventures.com/goal-discovery">Goal Discovery: The Essential Task You Never Had Time for (Until Now!)</a> </li> <li> <a href="https://sixteenventures.com/customer-success-sales-alignment-2">Aligning Customer Success and Sales: Bridging the Great Divide</a> </li> <li> <a href="https://sixteenventures.com/motivating-action">Motivating Action: The Hard Truth of Driving Customer Engagement</a> </li> <li> <a href="https://sixteenventures.com/customer-retention-analysis">Customer Retention: Proactive, Reactive, and At-Risk Analysis</a> </li> <li> <a href="https://sixteenventures.com/partner-success-strategy">Navigating Partner Success in a Multi-Channel World</a> </li> <li> <a href="https://sixteenventures.com/csm-customer-allocation">Unlocking Potential: How to Allocate Customers to CSMs</a> </li> <li> <a href="https://sixteenventures.com/coverage-segments">AX-Based Coverage Segments: Customer Success Evolved</a> </li> <li> <a href="https://sixteenventures.com/revops-evolved">RevOps Evolved: The Key to Rapid, Exponential Revenue Growth (2024)</a> </li> <li> <a href="https://sixteenventures.com/engagement-rate">Redefining Email Engagement: New Metrics for a New Era (2024)</a> </li> <li> <a href="https://sixteenventures.com/classify-churn">Understand, Classify, and Effectively Analyze Churn</a> </li> <li> <a href="https://sixteenventures.com/customer-negotiations">Customer Negotiation: Discounts, Retention, and Value</a> </li> <li> <a href="https://sixteenventures.com/objection-handling">The Art of Objection Handling in Customer Success</a> </li> <li> <a href="https://sixteenventures.com/sell-to-existing-customers">Driving Exponential Growth: The Art of Selling to Existing Customers</a> </li> <li> <a href="https://sixteenventures.com/nrr-panic-the-rollercoaster-ride-you-never-saw-coming">NRR Panic: The Rollercoaster Ride You Never Saw Coming</a> </li> <li> <a href="https://sixteenventures.com/motivation-vs-discipline-how-knowing-the-difference-skyrockets-customer-engagement">Motivation vs. Discipline: How Knowing the Difference Skyrockets Customer Engagement</a> </li> <li> <a href="https://sixteenventures.com/why-csm-positioning-is-so-important-and-how-to-fix-it">Why CSM Positioning is so Important (and How to Fix it)</a> </li> <li> <a href="https://sixteenventures.com/customer-status-the-hidden-motivator-you-cant-ignore">Customer Status: The Hidden Motivator You Can&#8217;t Ignore</a> </li> <li> <a href="https://sixteenventures.com/the-power-of-curiosity-in-customer-success">The Power of Curiosity in Customer Success</a> </li> <li> <a href="https://sixteenventures.com/creating-customer-success-playbooks-with-chatgpt">Creating Customer Success Playbooks with ChatGPT</a> </li> <li> <a href="https://sixteenventures.com/chatgpt-or-bing-customer-success">ChatGPT or Bing: Which AI Tool is Best for Customer Success</a> </li> <li> <a href="https://sixteenventures.com/customer-success-chatgpt">Customer Success Pros: Stay Ahead of the Game with ChatGPT</a> </li> <li> <a href="https://sixteenventures.com/chatgpt-customer-success">ChatGPT in Customer Success: Generative Output to Desired Outcome</a> </li> <li> <a href="https://sixteenventures.com/stop-teaching-your-customers-to-ignore-you">Stop Teaching Your Customers to Ignore You! A Guide to Effective Customer Engagement</a> </li> <li> <a href="https://sixteenventures.com/chatgpt-is-a-customer-success-game-changer">ChatGPT is a Customer Success Game-Changer</a> </li> <li> <a href="https://sixteenventures.com/account-expansion">Growth Unlocked: The Key to Exponential Account Expansion</a> </li> <li> <a href="https://sixteenventures.com/customer-success-definition">Customer Success: Defined (2024)</a> </li> <li> <a href="https://sixteenventures.com/free-trials-onboarding">Stop Confusing Free Trials and Onboarding (It&#8217;s Costing You Customers)</a> </li> <li> <a href="https://sixteenventures.com/customer-success-consistency-2">The Importance of Consistency in Customer Success Management</a> </li> <li> <a href="https://sixteenventures.com/customer-success-nrr">The Real Reason Your Company Invests in Customer Success</a> </li> <li> <a href="https://sixteenventures.com/customers-hate-three-things">Customers Hate These 3 Things (and How to Avoid Them)</a> </li> <li> <a href="https://sixteenventures.com/world-class-csm">The 5 Secrets of World-class Customer Success Managers</a> </li> <li> <a href="https://sixteenventures.com/design-customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a> </li> <li> <a href="https://sixteenventures.com/eliminate-churn">Eliminate Churn Forever in 5 Simple Steps</a> </li> <li> <a href="https://sixteenventures.com/churn-reason-analysis">Customer Success: The Lost Art of Churn Reason Analysis</a> </li> <li> <a href="https://sixteenventures.com/quantify-bad-fit-customers">Customer Success: How to Quantify the Impact of Bad-fit Customers</a> </li> <li> <a href="https://sixteenventures.com/customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a> </li> <li> <a href="https://sixteenventures.com/sales-to-csm-handoff">Designing a Sales-to-CSM Handoff that Actually Works</a> </li> <li> <a href="https://sixteenventures.com/saas-churn-rate">What is a good SaaS Churn Rate?</a> </li> <li> <a href="https://sixteenventures.com/cac-efficiency">Achieve Exponential Growth by Focusing on CAC Efficiency</a> </li> <li> <a href="https://sixteenventures.com/ttfv-sales-kpi">TTFV as a Sales KPI to Drive Engagement and Expansion</a> </li> <li> <a href="https://sixteenventures.com/customer-onboarding-ttfv">Time to First Value (TTFV) is a Customer Onboarding Goal</a> </li> <li> <a href="https://sixteenventures.com/customer-onboarding-aha-wtf">Customer Onboarding: AHA! or WTF?</a> </li> <li> <a href="https://sixteenventures.com/emotional-disconnect-onboarding">Emotional Disconnect During Customer Onboarding</a> </li> <li> <a href="https://sixteenventures.com/ghosting-during-onboarding">Bad Sales Handoffs Cause Customers to Ghost During Onboarding</a> </li> <li> <a href="https://sixteenventures.com/customer-actually-ghosting">How to Know if Customers are Actually Ghosting you</a> </li> <li> <a href="https://sixteenventures.com/why-customers-ghost">Why Customers Ghost you</a> </li> <li> <a href="https://sixteenventures.com/customer-onboarding-basics">The Basics of Customer Onboarding</a> </li> <li> <a href="https://sixteenventures.com/success-potential-start">Success Potential: Real Customer Success Starts Here</a> </li> <li> <a href="https://sixteenventures.com/expansion-unsuccessful">Account Expansion: How to Upsell Unsuccessful Customers</a> </li> <li> <a href="https://sixteenventures.com/no-expansion-bad-sign">Customer Growth: Why Lack Of Expansion Is A Really Bad Sign</a> </li> <li> <a href="https://sixteenventures.com/expansion-grow-fast">Account Expansion: If You Want To Grow Fast, Do This…</a> </li> <li> <a href="https://sixteenventures.com/upselling-trust">Customer Growth: Upselling Hurts Trust (When You Do It Wrong)</a> </li> <li> <a href="https://sixteenventures.com/customer-growth-expansion">Customer Growth: The Difference between Sales and Expansion</a> </li> <li> <a href="https://sixteenventures.com/beast-message-framework">Introducing the BEAST Message Framework for Customer Engagement</a> </li> <li> <a href="https://sixteenventures.com/communication-model">Introducing the Customer Engagement Communication Model</a> </li> <li> <a href="https://sixteenventures.com/churn-classification">Churn Classification Framework For Customer Success Management (2024 Update)</a> </li> <li> <a href="https://sixteenventures.com/sales-customer-success">Customer Success and Sales: Why the Latter determines the Former</a> </li> <li> <a href="https://sixteenventures.com/appropriate-experience-required">Appropriate Experience is Required for Customer Success</a> </li> <li> <a href="https://sixteenventures.com/customer-success-kpi">What Are The Best Customer Success KPIs?</a> </li> <li> <a href="https://sixteenventures.com/upstream-problems">You Can&#8217;t Solve Upstream Problems Down Stream</a> </li> <li> <a href="https://sixteenventures.com/customer-success-simple">Customer Success is a Simple Concept (Don&#8217;t Overthink It)</a> </li> <li> <a href="https://sixteenventures.com/customer-success-frameworks">Customer Success can&#8217;t fit into Existing Frameworks</a> </li> <li> <a href="https://sixteenventures.com/customers-not-problems">Those aren&#8217;t Problems. Those are Customers!</a> </li> <li> <a href="https://sixteenventures.com/customer-success-onboarding-overwhelm">Customer Onboarding Success Secret: Don’t Overwhelm Customers</a> </li> <li> <a href="https://sixteenventures.com/customer-success-qbr">A QBR is NOT Required for Customer Success</a> </li> <li> <a href="https://sixteenventures.com/importance-of-customer-onboarding" aria-current="page">Customer Success: The Importance of User or Customer Onboarding</a> </li> <li> <a href="https://sixteenventures.com/customer-success-management-roles">How to Define Roles in Customer Success Management</a> </li> <li> <a href="https://sixteenventures.com/customer-success-high-low-no-touch-segmentation">Customer Success: High/Low/No Touch Customer Segmentation</a> </li> <li> <a href="https://sixteenventures.com/customer-success-high-low-no-touch-onboarding">Customer Success: Incorporating High/Low/No Touch into Onboarding</a> </li> <li> <a href="https://sixteenventures.com/customer-success-sales-segmentation">Customer Success: How to help Salespeople with Customer Segmentation</a> </li> <li> <a href="https://sixteenventures.com/customer-success-focus">Customer Success: Determining Which Customers on which to Focus</a> </li> <li> <a href="https://sixteenventures.com/customer-success-who-handles-upsells">Customer Success: Who Should Handle Upsells?</a> </li> <li> <a href="https://sixteenventures.com/customer-success-reset-mismanaged-expectations">Customer Success: How to Reset Mismanaged Expectations</a> </li> <li> <a href="https://sixteenventures.com/customer-success-lifecycle-engagement">Customer Success: Customer Engagement Across the Entire Lifecycle</a> </li> <li> <a href="https://sixteenventures.com/customer-success-non-tech">Customer Success: Working with Customers that don&#8217;t like Technology</a> </li> <li> <a href="https://sixteenventures.com/customer-success-tell-what-to-do">Customer Success: How to Tell Customers What to Do</a> </li> <li> <a href="https://sixteenventures.com/customer-success-engagement-models">How to Get Customers to Help Define Engagement Models</a> </li> <li> <a href="https://sixteenventures.com/customer-success-driven-marketing-offline">Customer Success-driven Marketing: Targeting Offline Customers</a> </li> <li> <a href="https://sixteenventures.com/lincoln-murphy-customer-success-ama-transcript-and-video-may-19-2017">Lincoln Murphy Customer Success AMA Transcript and Video &#8211; May 19, 2017</a> </li> <li> <a href="https://sixteenventures.com/discover-desired-outcome">The Process for Discovering your Customer’s Desired Outcome</a> </li> <li> <a href="https://sixteenventures.com/customer-success-feedback-loops">Customer Success: How to Close the Feedback Loop with&#8230;</a> </li> <li> <a href="https://sixteenventures.com/upgrading-grandfathered-customers">Customer Success and Upgrading Grandfathered Customers</a> </li> <li> <a href="https://sixteenventures.com/customer-success-startups">Customer Success in Early-stage Startups</a> </li> <li> <a href="https://sixteenventures.com/customer-success-support">Drawing the Line between Customer Success and Support</a> </li> <li> <a href="https://sixteenventures.com/best-customer-success-management-software">The Best Customer Success Management (CSM) Software</a> </li> <li> <a href="https://sixteenventures.com/sales-and-customer-success-alignment">Why Aligning Sales and Customer Success is Critical</a> </li> <li> <a href="https://sixteenventures.com/customer-success-setup-fees">Customer Success and Charging Setup Fees</a> </li> <li> <a href="https://sixteenventures.com/customer-success-biggest-mistake">The Biggest Customer Success Mistake (and How to Avoid it)</a> </li> <li> <a href="https://sixteenventures.com/ideal-customer-success-org-structure">Determining the Ideal Customer Success Organization Structure</a> </li> <li> <a href="https://sixteenventures.com/customer-success-two-sided-markets">Customer Success in Two-sided Markets</a> </li> <li> <a href="https://sixteenventures.com/improve-adoption">Customer Success: The Secret to Improving Customer Adoption</a> </li> <li> <a href="https://sixteenventures.com/partner-success">Customer Success in a B2B2C (Partner / Value Chain) Scenario</a> </li> <li> <a href="https://sixteenventures.com/monitor-customer-happiness">Customer Success: How to Monitor Customer Happiness</a> </li> <li> <a href="https://sixteenventures.com/perfect-number-customer-segments">Determining the Perfect Number of Customer Segments</a> </li> <li> <a href="https://sixteenventures.com/customer-success-account-management">The Difference between Customer Success and Account Management</a> </li> <li> <a href="https://sixteenventures.com/customer-success-coverage-models">The Secret to Defining Customer Success Coverage Models</a> </li> <li> <a href="https://sixteenventures.com/customer-success-ama-05052017">Lincoln Murphy Customer Success AMA Transcript and Video &#8211; May 5, 2017</a> </li> <li> <a href="https://sixteenventures.com/customer-journey-maps">The 5 Fatal Flaws of most Customer Journey Maps</a> </li> <li> <a href="https://sixteenventures.com/churn-bad-fit-customer">The Cost of Bad-Fit Customers: How a Simple Sales Mistake Wiped Out $1.2M in Revenue Overnight</a> </li> <li> <a href="https://sixteenventures.com/customer-success-goals">Customer Success Goals: Cohorts, Metrics, and Prioritization</a> </li> <li> <a href="https://sixteenventures.com/customer-success-playbook">Contents of an Awesome Customer Success Playbook</a> </li> <li> <a href="https://sixteenventures.com/customer-success-compensation-models">Understanding Customer Success Management Compensation Models</a> </li> <li> <a href="https://sixteenventures.com/account-coverage-ratio">Determining the Number of Accounts per Customer Success Manager</a> </li> <li> <a href="https://sixteenventures.com/customer-success-driven-growth">Customer Success-driven Growth: Rapid, Exponential, and Efficient</a> </li> <li> <a href="https://sixteenventures.com/offset-churn-upsells">Why You Can’t Offset Churn with Upsells</a> </li> <li> <a href="https://sixteenventures.com/customer-success-is-not">9 Things Customer Success is Not</a> </li> <li> <a href="https://sixteenventures.com/customer-success-management">Customer Success Management: An Executive Overview</a> </li> <li> <a href="https://sixteenventures.com/elements-customer-success-management">Customer Success Management: The 8 Elements of this Valuable Business Function</a> </li> <li> <a href="https://sixteenventures.com/logical-customer-segmentation">Logical Customer Segmentation: The Key to Scaling Customer Success</a> </li> <li> <a href="https://sixteenventures.com/sales-customer-success-alignment">Orchestrating Sales and Customer Success Alignment</a> </li> <li> <a href="https://sixteenventures.com/success-potential">Success Potential: The Foundation of Customer Success</a> </li> <li> <a href="https://sixteenventures.com/near-zero-churn">Excuses and the Myth of Near-Zero Churn</a> </li> <li> <a href="https://sixteenventures.com/success-vector">Success Vector &#8211; a Better Customer Health Score</a> </li> <li> <a href="https://sixteenventures.com/free-trial-churn">Don’t Mix SaaS Free Trial and Churn Metrics</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-benchmarks">SaaS Free Trial Conversion Rate Benchmarks</a> </li> <li> <a href="https://sixteenventures.com/churn-symptom">Churn is a Symptom, Not a Disease</a> </li> <li> <a href="https://sixteenventures.com/customer-success-drives-company-valuation">7 Ways Customer Success drives Company Valuation</a> </li> <li> <a href="https://sixteenventures.com/stretch-bad-fit-customer">Customer Success: The Difference between Stretch and Bad-Fit Customers</a> </li> <li> <a href="https://sixteenventures.com/cancellations">Two Ways to Reduce SaaS Cancellations</a> </li> <li> <a href="https://sixteenventures.com/churn-reasons">The Only Two Reasons Customers Churn</a> </li> <li> <a href="https://sixteenventures.com/know-why-customers-churn">You Have to Know why Your Customers Churn</a> </li> <li> <a href="https://sixteenventures.com/reduce-credit-card-failures">Use Customer Success to Reduce Credit Card Failures</a> </li> <li> <a href="https://sixteenventures.com/grandfathered-customers">Upgrading Grandfathered Early Customers</a> </li> <li> <a href="https://sixteenventures.com/pricing-strategy">Pricing Strategy Framework for SaaS Startups</a> </li> <li> <a href="https://sixteenventures.com/qualifying-leads-saas-free-trial">Qualifying Leads in a SaaS Free Trial</a> </li> <li> <a href="https://sixteenventures.com/logical-expansion">Customer Success and Logical Account Expansion</a> </li> <li> <a href="https://sixteenventures.com/free-trial-conversion-rate">Reasonable SaaS Free Trial Conversion Rate</a> </li> <li> <a href="https://sixteenventures.com/acceptable-churn-small-accounts">Acceptable Churn Rate for Small Accounts</a> </li> <li> <a href="https://sixteenventures.com/success-is-uncomfortable">Success is Uncomfortable</a> </li> <li> <a href="https://sixteenventures.com/stealing-customers">The Risk (and Opportunity) in Stealing Customers</a> </li> <li> <a href="https://sixteenventures.com/get-testimonials">A Foolproof Way to Get Testimonials Without Asking for Them</a> </li> <li> <a href="https://sixteenventures.com/success-milestones">Success Milestones: The Path to the Customer&#8217;s Desired Outcome</a> </li> <li> <a href="https://sixteenventures.com/customer-accountability">Customer Accountability: The Missing Piece in your Customer Success Strategy</a> </li> <li> <a href="https://sixteenventures.com/customer-acquisition-mistake">This Customer Acquisition Mistake Can Kill your Growth</a> </li> <li> <a href="https://sixteenventures.com/customer-success-terms-to-avoid">Stop Using these Anti-Customer Terms</a> </li> <li> <a href="https://sixteenventures.com/optimize-your-free-trial">7 Reasons to Optimize your SaaS Free Trial</a> </li> <li> <a href="https://sixteenventures.com/desired-outcome">Desired Outcome is a Transformative Concept</a> </li> <li> <a href="https://sixteenventures.com/seeds-of-churn">The Seeds of Churn are Planted Early</a> </li> <li> <a href="https://sixteenventures.com/churn-is-fine">5 Situations When Massive Churn is Just Fine</a> </li> <li> <a href="https://sixteenventures.com/churn-hurts">5 Lesser-Known Ways Churn Hurts your Company</a> </li> <li> <a href="https://sixteenventures.com/inside-minds-of-saas-customers">Podcast: Getting Inside the Minds of Your SaaS Customers</a> </li> <li> <a href="https://sixteenventures.com/friction">The Fiction that Friction Improves Customer Onboarding</a> </li> <li> <a href="https://sixteenventures.com/psychology-of-surveys">Customer Psychology and the Unexpected Power of Surveys</a> </li> <li> <a href="https://sixteenventures.com/social-proof">How Social Proof Actually Works in Marketing</a> </li> <li> <a href="https://sixteenventures.com/customer-success-sales-done-right">Customer Success Starts at Sales Done Right</a> </li> <li> <a href="https://sixteenventures.com/network-effect-smaller-scale">Achieve Network Effect on a Smaller Scale</a> </li> <li> <a href="https://sixteenventures.com/customer-success-podcast-trepx">Podcast: Customer Success is the Foundation of Your Success</a> </li> <li> <a href="https://sixteenventures.com/effective-free-trials">3 Secrets of High-Converting SaaS Free Trials</a> </li> <li> <a href="https://sixteenventures.com/sales-testing-ideal-customer">How To Get Sales To Help Test your Ideal Customer Profile</a> </li> <li> <a href="https://sixteenventures.com/stick-point">Stick Point: When Your SaaS Customer is Truly a Customer</a> </li> <li> <a href="https://sixteenventures.com/enterprise-free-trial">Free Trials Do Not Devalue Your Enterprise SaaS</a> </li> <li> <a href="https://sixteenventures.com/social-sales">4 Undercover Ways to Hack Social for More Sales</a> </li> <li> <a href="https://sixteenventures.com/success-gap">The Success Gap: A HUGE Opportunity You Haven&#8217;t Considered</a> </li> <li> <a href="https://sixteenventures.com/saas-metrics-customer-definition">Your SaaS Metrics Are Wrong if You Include These Customers</a> </li> <li> <a href="https://sixteenventures.com/active-users-vanity-metric">Active Users are a Vanity Metric</a> </li> <li> <a href="https://sixteenventures.com/cac-strategy-scaling-saas">CAC Strategy is the Key to Scaling your SaaS Company</a> </li> <li> <a href="https://sixteenventures.com/customers-write-your-marketing-copy">Let Your Customers Write Your Marketing Copy</a> </li> <li> <a href="https://sixteenventures.com/enterprise-pricing">Exposed! A Top-Secret &#8220;Enterprise Pricing&#8221; Growth Hack</a> </li> <li> <a href="https://sixteenventures.com/pricing-page-discount">The Only 3 Acceptable Pricing Page Discount Tactics</a> </li> <li> <a href="https://sixteenventures.com/personal-emails">Engaging at Scale: The Secret to Automating Personal Emails</a> </li> <li> <a href="https://sixteenventures.com/invite-hacks">5 Growth Hacks to Supercharge your Invite or Referral System</a> </li> <li> <a href="https://sixteenventures.com/unavoidable-churn">The Myth of Unavoidable Churn</a> </li> <li> <a href="https://sixteenventures.com/customer-onboarding">The Secret to Successful Customer Onboarding</a> </li> <li> <a href="https://sixteenventures.com/cold-email-sanity-checks">7 Sanity Checks for Sending Cold Email</a> </li> <li> <a href="https://sixteenventures.com/annual-pre-pay-renewals">You&#8217;re Doing Annual Pre-Pay Renewals Wrong</a> </li> <li> <a href="https://sixteenventures.com/growth-hacking-dodgeball">10 Growth Hacking Lessons from Dodgeball</a> </li> <li> <a href="https://sixteenventures.com/customer-success-desired-outcome-understanding">Understanding Your Customer&#8217;s Desired Outcome</a> </li> <li> <a href="https://sixteenventures.com/free-trial-abuse">How-to Avoid SaaS Free Trial Abuse</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-extensions">SaaS Free Trial Extension Requests are a Bad Sign</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-length">The Best SaaS Free Trial Length</a> </li> <li> <a href="https://sixteenventures.com/ideal-customer-profile">Ideal Customer Profile Framework</a> </li> <li> <a href="https://sixteenventures.com/sales-mistakes-cause-saas-churn">4 Sales Mistakes That Lead To High SaaS Churn</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial">SaaS Free Trial: Requiring a Credit Card is Shortsighted</a> </li> <li> <a href="https://sixteenventures.com/email-lead-capture">3 Email Lead Capture Hacks to Get More Customers</a> </li> <li> <a href="https://sixteenventures.com/onboarding-flow-unstuck">5 Steps to Unstick Your User Onboarding Flow</a> </li> <li> <a href="https://sixteenventures.com/saas-pricing-discounts">How-to Use SaaS Pricing Discounts to Grow Revenue</a> </li> <li> <a href="https://sixteenventures.com/startup-customer-development-hacks">Customer Development Hacks for SaaS Startups</a> </li> <li> <a href="https://sixteenventures.com/word-of-mouth-follow-up">The Greatest Word of Mouth Follow-up Question&#8230; Ever!</a> </li> <li> <a href="https://sixteenventures.com/distribution-channels">How to Get in Front of your Ideal Customers</a> </li> <li> <a href="https://sixteenventures.com/email-marketing-conversions">Email Marketing: How Vero Got a 450% Increase in Conversions</a> </li> <li> <a href="https://sixteenventures.com/growth-hacking-retention">Customer Success: 22 Ways To Reduce Churn With Growth Hacking</a> </li> <li> <a href="https://sixteenventures.com/startup-time-management">Time Management for Startups: Quantify, Prioritize, and Automate</a> </li> <li> <a href="https://sixteenventures.com/deliberate-growth">The best way to grow your SaaS business</a> </li> <li> <a href="https://sixteenventures.com/pre-launch-growth-hacking">Case Study: Growth Hacking Pre-Launch Revenue</a> </li> <li> <a href="https://sixteenventures.com/freemium-or-free-trial">Freemium or Free Trial? There&#8217;s a Better Question</a> </li> <li> <a href="https://sixteenventures.com/growth-hacker-manifesto">WTF is a Growth Hacker, anyway?</a> </li> <li> <a href="https://sixteenventures.com/customer-success-2014">Predictions for Customer Success in 2014</a> </li> <li> <a href="https://sixteenventures.com/email-follow-up-sequence">Autoresponders are Dead: 5 Types of Follow-up Emails</a> </li> <li> <a href="https://sixteenventures.com/saas-pricing-complexity">SaaS Pricing Model: Mo&#8217; Money, Mo&#8217; Problems</a> </li> <li> <a href="https://sixteenventures.com/saas-cac-efficiency">The Customer Acquisition Cost (CAC) Myth and Misguided Optimization</a> </li> <li> <a href="https://sixteenventures.com/growth-hacking-rules">5 Rules for Successful Growth Hacking</a> </li> <li> <a href="https://sixteenventures.com/saas-marketing-partner-offer">Use Partner Offers to Quickly Grow Your Business</a> </li> <li> <a href="https://sixteenventures.com/saas-growth-hacking-email">Growth Hack: Warm-Up Your Leads Before You Email Them</a> </li> <li> <a href="https://sixteenventures.com/saas-customer-success-zombie-customers">When Customers Go Dark: Customer Success to fight the Zombies</a> </li> <li> <a href="https://sixteenventures.com/saas-customer-success-unplanned-outages">SaaS Customer Success: Best Practices for Unplanned Outages</a> </li> <li> <a href="https://sixteenventures.com/saas-multi-currency">SaaS Pricing: Multi Currency Support</a> </li> <li> <a href="https://sixteenventures.com/affiliate-marketing">How to Create an Affiliate Program for your SaaS</a> </li> <li> <a href="https://sixteenventures.com/saas-marketing-growth-hacks">SaaS Marketing: 21 Growth Hacks to Test Today</a> </li> <li> <a href="https://sixteenventures.com/saas-sales-funnel">SaaS Sales Funnel: Stop Optimizing for the Wrong Customers</a> </li> <li> <a href="https://sixteenventures.com/freemium-customer-acquisition-costs">SaaS Freemium Customer Acquisition Costs</a> </li> <li> <a href="https://sixteenventures.com/saas-marketing-gmail-tabbed-inbox">No More Email from Your SaaS App? Introducing GMail Tabbed Inbox and Categories</a> </li> <li> <a href="https://sixteenventures.com/saas-marketing-lazy-deliberate">SaaS Marketing: Are you Lazy or Deliberate?</a> </li> <li> <a href="https://sixteenventures.com/saas-churn-revenue-customer">SaaS Churn: Measure Revenue or Customer Retention?</a> </li> <li> <a href="https://sixteenventures.com/random-saas-marketing">SaaS Marketing: Random Effort Yields Random Results</a> </li> <li> <a href="https://sixteenventures.com/saas-growth-hacking">SaaS Growth Hacking: An Interview with Lincoln Murphy</a> </li> <li> <a href="https://sixteenventures.com/saas-churn-podcast">Engagement is the key to lowering SaaS Churn</a> </li> <li> <a href="https://sixteenventures.com/saas-marketing-plan-growth-copyists">SaaS Marketing: Rise of the Growth Copyists?</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-credit-card">SaaS Free Trial: Require a Credit Card to begin?</a> </li> <li> <a href="https://sixteenventures.com/ideal-customer">Who&#8217;s your ideal customer?</a> </li> <li> <a href="https://sixteenventures.com/saas-customer-success-eliminate-dead-ends">SaaS Customer Success: Eliminate &#8216;Dead Ends&#8217; to Drive Engagement</a> </li> <li> <a href="https://sixteenventures.com/saas-customer-success-quick-wins">SaaS Customer Success: Start with Quick Wins</a> </li> <li> <a href="https://sixteenventures.com/saas-churn-threats">SaaS Churn Threats: Identify and Retain At-Risk Customers</a> </li> <li> <a href="https://sixteenventures.com/improve-saas-churn-rate-engagement">SaaS Churn Rate Improvement: Monitor and Drive Engagement</a> </li> <li> <a href="https://sixteenventures.com/saas-churn-rate-attract-right-customers">SaaS Churn Rate Reduction Starts with Attracting the Right Customers</a> </li> <li> <a href="https://sixteenventures.com/negative-saas-churn-rate">SaaS Churn Rate: Go Negative with Expansion Revenue</a> </li> <li> <a href="https://sixteenventures.com/saas-customer-onboarding-email">SaaS Customer Onboarding: 3 Steps to a Successful Welcome Email</a> </li> <li> <a href="https://sixteenventures.com/saas-competition">SaaS Market Positioning: How to Compete in Crowded Markets</a> </li> <li> <a href="https://sixteenventures.com/sell-itself">SaaS Marketing Plan: 5 Ways to Get your App to Sell Itself</a> </li> <li> <a href="https://sixteenventures.com/free-trial-metrics">Common Conversion Activities (CCA): SaaS Free Trial Metric</a> </li> <li> <a href="https://sixteenventures.com/saas-email-marketing">5 Rules for SaaS Email Marketing and Transactional Messages</a> </li> <li> <a href="https://sixteenventures.com/cloud-consultants">List of SaaS and Cloud Consultants and Analysts</a> </li> <li> <a href="https://sixteenventures.com/traffic-hacking">Growth Hacking: 43 Ways to Drive Traffic to your Website</a> </li> <li> <a href="https://sixteenventures.com/beta-pricing-examples">Beta Testing &#038; Pricing: Examples (Video)</a> </li> <li> <a href="https://sixteenventures.com/beta-testing-pricing">Beta Testing &#038; Pricing: A Hazardous Combination (Video)</a> </li> <li> <a href="https://sixteenventures.com/50-more-places-to-promote-your-saas-or-web-app">SaaS Marketing Plan: 100 Places to Promote Your App (Part 2)</a> </li> <li> <a href="https://sixteenventures.com/50-places-to-promote-your-app">SaaS Marketing Plan: 100 Places to Promote Your App (Part 1)</a> </li> <li> <a href="https://sixteenventures.com/b2b-saas-lies">SaaS Conversion Rate Lies: 97% won&#8217;t become customers, anyway</a> </li> <li> <a href="https://sixteenventures.com/develop-pricing-strategy">How to Develop your SaaS Pricing Model</a> </li> <li> <a href="https://sixteenventures.com/pivot-to-profit-ditch-freemium">Pivot to Profit: Ditch Freemium and Start Making Money</a> </li> <li> <a href="https://sixteenventures.com/customer-retention-profitability">SaaS Customer Retention is the key to Long-term Profitability</a> </li> <li> <a href="https://sixteenventures.com/customer-retention-growth-accelerator">SaaS Churn kills Growth; Customer Retention is a Growth Accelerator</a> </li> <li> <a href="https://sixteenventures.com/customer-retention-continual-realization-value">SaaS Customer Retention Requires Ongoing Realization of Value</a> </li> <li> <a href="https://sixteenventures.com/free-trials-not-just-for-startups">Free Trials: Not just for Startups or toy Web Apps</a> </li> <li> <a href="https://sixteenventures.com/one-dollar-trial">Why $1 Trials are a REALLY Bad Idea</a> </li> <li> <a href="https://sixteenventures.com/10x-price-increase">SaaS Pricing Model: How a 10x Price Increase lead to Happier Customers</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-frustration">Free Trial Frustrations from a SaaS CEO</a> </li> <li> <a href="https://sixteenventures.com/self-service-free-trial">SaaS Free Trial: How Self-Service fits with a High-Touch Sales Process</a> </li> <li> <a href="https://sixteenventures.com/free-trial-increase-conversions">Simply Offering a SaaS Free Trial Increases Conversions</a> </li> <li> <a href="https://sixteenventures.com/free-trial-customer-qualification">SaaS Free Trial: Your Customer Qualification Machine</a> </li> <li> <a href="https://sixteenventures.com/when-to-optimize-free-trial">SaaS Free Trial Optimization: When to start?</a> </li> <li> <a href="https://sixteenventures.com/cloud-magic">7 Tips for Software Vendors Moving to the Cloud</a> </li> <li> <a href="https://sixteenventures.com/saas-transactional-email">How to keep App-generated Email from Being Marked Spam</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-engagement">SaaS Free Trial: Confused Minds Don&#8217;t Buy</a> </li> <li> <a href="https://sixteenventures.com/free-trial-users">SaaS Free Trial Users are a Vanity Metric</a> </li> <li> <a href="https://sixteenventures.com/pricing-page-design-high-to-low">SaaS Pricing Page Design: Highest Price on the Left?</a> </li> <li> <a href="https://sixteenventures.com/saas-revenue-double">SaaS Conversion Rate: A Simple Trick to DOUBLE Your Revenue</a> </li> <li> <a href="https://sixteenventures.com/saas-pricing-strategy">SaaS Pricing Strategy: The 10x Rule</a> </li> <li> <a href="https://sixteenventures.com/phone-number-increase-conversions">Display a Phone Number to Increase Conversions?</a> </li> <li> <a href="https://sixteenventures.com/saas-affiliate-marketing">SaaS Affiliate Marketing: How-To Supercharge Your Growth</a> </li> <li> <a href="https://sixteenventures.com/improve-ppc-results">9 Ways to Instantly Improve Your PPC Results</a> </li> <li> <a href="https://sixteenventures.com/free-trial-optimization">Why SaaS Free Trial Optimization is So Important</a> </li> <li> <a href="https://sixteenventures.com/why-free-trials-fail">SaaS Free Trial: The #1 Reason You Fail to Convert Customers</a> </li> <li> <a href="https://sixteenventures.com/switch-from-reactive-free-trial">Switch from a Reactive to Proactive SaaS Free Trial</a> </li> <li> <a href="https://sixteenventures.com/shorter-free-trials">SaaS Free Trials: The Shorter the Better?</a> </li> <li> <a href="https://sixteenventures.com/saas-web-app-pricing-resource-guide">SaaS Pricing Models Resource Guide</a> </li> <li> <a href="https://sixteenventures.com/how-to-price-your-saas-or-web-app-advanced">SaaS Pricing: The Advanced Stuff</a> </li> <li> <a href="https://sixteenventures.com/how-to-price-your-saas-or-web-app-the-basics">SaaS Pricing: The Basics</a> </li> <li> <a href="https://sixteenventures.com/free-trial-dominator-for-saas-web-apps">SaaS and Web Apps: Increase Your Free Trial Conversion Rate</a> </li> <li> <a href="https://sixteenventures.com/free-trial-resource-guide">SaaS Free Trial Conversion Rate Optimization Resource Guide</a> </li> <li> <a href="https://sixteenventures.com/how-to-communicate-value">Where is Your Ideal Customer on the Awareness Ladder?</a> </li> <li> <a href="https://sixteenventures.com/your-biggest-issue-saas-web-app">What&#8217;s the biggest issue you&#8217;re dealing with right now?</a> </li> <li> <a href="https://sixteenventures.com/improve-free-trial-conversions">Your Signup Form is Hurting Your Free Trial Conversions!</a> </li> <li> <a href="https://sixteenventures.com/freemium-free-trials">How to Offer Both Freemium and Free Trials</a> </li> <li> <a href="https://sixteenventures.com/secret-to-reducing-churn">SaaS Customer Retention: The Secret to Reducing your Churn Rate</a> </li> <li> <a href="https://sixteenventures.com/saas-vendor-challenges-2012">What&#8217;s Your Biggest Challenge in 2012?</a> </li> <li> <a href="https://sixteenventures.com/average-free-trial-conversion-rate">Average Free Trial Conversion Rates&#8230; and why they don&#8217;t matter</a> </li> <li> <a href="https://sixteenventures.com/ideal-free-trial-length">What&#8217;s the Ideal SaaS Free Trial Length?</a> </li> <li> <a href="https://sixteenventures.com/free-trial-conversion-ideas">Year-End Free Trial Conversion Ideas</a> </li> <li> <a href="https://sixteenventures.com/freemium-not-just-for-startups">Freemium isn&#8217;t just for “Startups with Nothing to Lose”</a> </li> <li> <a href="https://sixteenventures.com/classical-freemium-doesnt-exist-at-scale">Classical Freemium Doesn&#8217;t Exist At Scale</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-signup-form-common-problems">SaaS Free Trials: Common Problems with Sign-up Forms</a> </li> <li> <a href="https://sixteenventures.com/saas-vendors-focus-on-people-not-features">Focus on People, not Features, in 2012 (Happy Holidays!)</a> </li> <li> <a href="https://sixteenventures.com/saas-free-trial-secrets">The Free Trial Secrets of 100&#8217;s of SaaS vendors&#8230; just for you</a> </li> <li> <a href="https://sixteenventures.com/saas-pricing-page-optimization">SaaS &#038; Web Apps: Optimize Your Pricing Page for 2012</a> </li> </ul> </div></div> <div id="search-3" class="widget widget_search"><div class="widget-wrap"><form method="get" class="searchform search-form" action="https://sixteenventures.com/" role="search" ><input type="text" value="Search this website &#x02026;" name="s" class="s search-input" onfocus="if ('Search this website &#x2026;' === this.value) {this.value = '';}" onblur="if ('' === this.value) {this.value = 'Search this website &#x2026;';}" /><input type="submit" class="searchsubmit search-submit" value="Search" /></form></div></div> <div id="block-8" class="widget widget_block widget_recent_entries"><div class="widget-wrap"><ul class="wp-block-latest-posts__list wp-block-latest-posts"><li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/how-to-increase-customer-lifetime-value">How to Increase Customer Lifetime Value (LTV)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/true-cost-of-meetings">The True Cost of Meetings in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/meetings-as-a-metric">Meetings as a Customer Success Metric: The Misguided Path</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/no-goals-no-customer-success">No Goals, No Customer Success: Unlocking the Power of the Goal Discovery Framework</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/revenue-roadblocks">Revenue Roadblocks: How We’re Sabotaging Our Own Growth</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/bad-fit-vs-good-fit-customers">Good Fit vs. Bad Fit vs. Ideal Customers: The Key to Unlocking Sustainable Growth</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/opt-in-vs-opt-out-trials">Opt-In vs. Opt-Out Trials: The Hidden Impact on Customer Retention and Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/beyond-transactions">From Transactions to Relationships: Unleashing Customer Potential with AX</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/renewal-psychology">Renewal Psychology: From an Adversarial Process to a Celebration of Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/pods-customer-success-sales">Pods in Customer Success vs. Sales: A Side-by-Side Comparison</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-pods">The Role of Pods in CSM Coverage Models: The Evolving Landscape</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-pool">Pooled CSMs: Benefits, Challenges, and Requirements for Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-touch-levels">Beyond Touch Levels: Scaling Customer Success through Appropriate Experience (AX)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-discovery-framework">The Goal Discovery Framework for Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/storytelling-in-customer-success">Storytelling in Customer Success: Use the Power of Goal Discovery</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-capacity-planning">Customer Success Scaling: Capacity Planning and Resource Allocation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/keeping-customers-engaged">Bridging the Engagement Gap: Keeping Customers Actively Invested</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/advocacly-flywheel-social-proof">Build a Social Proof Machine: Consistently Generate Real Advocates at Scale</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/earned-advocacy-social-proof">The Untapped Potential of Social Proof through Earned Advocacy</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/metrics-to-meaning">From KPIs to Connection: Transforming Metrics Into Meaningful Relationships</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/email-tactics">5 Outdated Email Tactics You Need to Abandon in 2024</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/value-of-customer-success">Every Department Must Recognize the Value of Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/reactive-to-proactive-retention">Retention: Shifting from Reactive to Proactive to Stop Chasing and Start Leading</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/usage-customer-success">Why High Usage Doesn&#8217;t Guarantee Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/scaling-cs-team">Scaling Your Customer Success Team Without Losing Control</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-alignment">The Art and Science of Continuous Goal Alignment in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-discovery">Goal Discovery: The Essential Task You Never Had Time for (Until Now!)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-sales-alignment-2">Aligning Customer Success and Sales: Bridging the Great Divide</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/motivating-action">Motivating Action: The Hard Truth of Driving Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-retention-analysis">Customer Retention: Proactive, Reactive, and At-Risk Analysis</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/partner-success-strategy">Navigating Partner Success in a Multi-Channel World</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-customer-allocation">Unlocking Potential: How to Allocate Customers to CSMs</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/coverage-segments">AX-Based Coverage Segments: Customer Success Evolved</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/revops-evolved">RevOps Evolved: The Key to Rapid, Exponential Revenue Growth (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/engagement-rate">Redefining Email Engagement: New Metrics for a New Era (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/classify-churn">Understand, Classify, and Effectively Analyze Churn</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-negotiations">Customer Negotiation: Discounts, Retention, and Value</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/objection-handling">The Art of Objection Handling in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sell-to-existing-customers">Driving Exponential Growth: The Art of Selling to Existing Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/nrr-panic-the-rollercoaster-ride-you-never-saw-coming">NRR Panic: The Rollercoaster Ride You Never Saw Coming</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/motivation-vs-discipline-how-knowing-the-difference-skyrockets-customer-engagement">Motivation vs. Discipline: How Knowing the Difference Skyrockets Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/why-csm-positioning-is-so-important-and-how-to-fix-it">Why CSM Positioning is so Important (and How to Fix it)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-status-the-hidden-motivator-you-cant-ignore">Customer Status: The Hidden Motivator You Can&#8217;t Ignore</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/the-power-of-curiosity-in-customer-success">The Power of Curiosity in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/creating-customer-success-playbooks-with-chatgpt">Creating Customer Success Playbooks with ChatGPT</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-or-bing-customer-success">ChatGPT or Bing: Which AI Tool is Best for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-chatgpt">Customer Success Pros: Stay Ahead of the Game with ChatGPT</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-customer-success">ChatGPT in Customer Success: Generative Output to Desired Outcome</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/stop-teaching-your-customers-to-ignore-you">Stop Teaching Your Customers to Ignore You! A Guide to Effective Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-is-a-customer-success-game-changer">ChatGPT is a Customer Success Game-Changer</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/account-expansion">Growth Unlocked: The Key to Exponential Account Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-definition">Customer Success: Defined (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/free-trials-onboarding">Stop Confusing Free Trials and Onboarding (It&#8217;s Costing You Customers)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-consistency-2">The Importance of Consistency in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-nrr">The Real Reason Your Company Invests in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customers-hate-three-things">Customers Hate These 3 Things (and How to Avoid Them)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/world-class-csm">The 5 Secrets of World-class Customer Success Managers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/design-customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/eliminate-churn">Eliminate Churn Forever in 5 Simple Steps</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/churn-reason-analysis">Customer Success: The Lost Art of Churn Reason Analysis</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/quantify-bad-fit-customers">Customer Success: How to Quantify the Impact of Bad-fit Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sales-to-csm-handoff">Designing a Sales-to-CSM Handoff that Actually Works</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/saas-churn-rate">What is a good SaaS Churn Rate?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/cac-efficiency">Achieve Exponential Growth by Focusing on CAC Efficiency</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/ttfv-sales-kpi">TTFV as a Sales KPI to Drive Engagement and Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-ttfv">Time to First Value (TTFV) is a Customer Onboarding Goal</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-aha-wtf">Customer Onboarding: AHA! or WTF?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/emotional-disconnect-onboarding">Emotional Disconnect During Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/ghosting-during-onboarding">Bad Sales Handoffs Cause Customers to Ghost During Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-actually-ghosting">How to Know if Customers are Actually Ghosting you</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/why-customers-ghost">Why Customers Ghost you</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-basics">The Basics of Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/success-potential-start">Success Potential: Real Customer Success Starts Here</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/expansion-unsuccessful">Account Expansion: How to Upsell Unsuccessful Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/no-expansion-bad-sign">Customer Growth: Why Lack Of Expansion Is A Really Bad Sign</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/expansion-grow-fast">Account Expansion: If You Want To Grow Fast, Do This…</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/upselling-trust">Customer Growth: Upselling Hurts Trust (When You Do It Wrong)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-growth-expansion">Customer Growth: The Difference between Sales and Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/beast-message-framework">Introducing the BEAST Message Framework for Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/communication-model">Introducing the Customer Engagement Communication Model</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/churn-classification">Churn Classification Framework For Customer Success Management (2024 Update)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sales-customer-success">Customer Success and Sales: Why the Latter determines the Former</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/appropriate-experience-required">Appropriate Experience is Required for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-kpi">What Are The Best Customer Success KPIs?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/upstream-problems">You Can&#8217;t Solve Upstream Problems Down Stream</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-simple">Customer Success is a Simple Concept (Don&#8217;t Overthink It)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-frameworks">Customer Success can&#8217;t fit into Existing Frameworks</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customers-not-problems">Those aren&#8217;t Problems. Those are Customers!</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-onboarding-overwhelm">Customer Onboarding Success Secret: Don’t Overwhelm Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-qbr">A QBR is NOT Required for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/importance-of-customer-onboarding">Customer Success: The Importance of User or Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-management-roles">How to Define Roles in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-high-low-no-touch-segmentation">Customer Success: High/Low/No Touch Customer Segmentation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-high-low-no-touch-onboarding">Customer Success: Incorporating High/Low/No Touch into Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-sales-segmentation">Customer Success: How to help Salespeople with Customer Segmentation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-focus">Customer Success: Determining Which Customers on which to Focus</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-who-handles-upsells">Customer Success: Who Should Handle Upsells?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-reset-mismanaged-expectations">Customer Success: How to Reset Mismanaged Expectations</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-lifecycle-engagement">Customer Success: Customer Engagement Across the Entire Lifecycle</a></li> </ul></div></div> <div id="block-10" class="widget widget_block widget_recent_entries"><div class="widget-wrap"><ul class="wp-block-latest-posts__list wp-block-latest-posts"><li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/how-to-increase-customer-lifetime-value">How to Increase Customer Lifetime Value (LTV)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/true-cost-of-meetings">The True Cost of Meetings in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/meetings-as-a-metric">Meetings as a Customer Success Metric: The Misguided Path</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/no-goals-no-customer-success">No Goals, No Customer Success: Unlocking the Power of the Goal Discovery Framework</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/revenue-roadblocks">Revenue Roadblocks: How We’re Sabotaging Our Own Growth</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/bad-fit-vs-good-fit-customers">Good Fit vs. Bad Fit vs. Ideal Customers: The Key to Unlocking Sustainable Growth</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/opt-in-vs-opt-out-trials">Opt-In vs. Opt-Out Trials: The Hidden Impact on Customer Retention and Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/beyond-transactions">From Transactions to Relationships: Unleashing Customer Potential with AX</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/renewal-psychology">Renewal Psychology: From an Adversarial Process to a Celebration of Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/pods-customer-success-sales">Pods in Customer Success vs. Sales: A Side-by-Side Comparison</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-pods">The Role of Pods in CSM Coverage Models: The Evolving Landscape</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-pool">Pooled CSMs: Benefits, Challenges, and Requirements for Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-touch-levels">Beyond Touch Levels: Scaling Customer Success through Appropriate Experience (AX)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-discovery-framework">The Goal Discovery Framework for Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/storytelling-in-customer-success">Storytelling in Customer Success: Use the Power of Goal Discovery</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-capacity-planning">Customer Success Scaling: Capacity Planning and Resource Allocation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/keeping-customers-engaged">Bridging the Engagement Gap: Keeping Customers Actively Invested</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/advocacly-flywheel-social-proof">Build a Social Proof Machine: Consistently Generate Real Advocates at Scale</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/earned-advocacy-social-proof">The Untapped Potential of Social Proof through Earned Advocacy</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/metrics-to-meaning">From KPIs to Connection: Transforming Metrics Into Meaningful Relationships</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/email-tactics">5 Outdated Email Tactics You Need to Abandon in 2024</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/value-of-customer-success">Every Department Must Recognize the Value of Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/reactive-to-proactive-retention">Retention: Shifting from Reactive to Proactive to Stop Chasing and Start Leading</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/usage-customer-success">Why High Usage Doesn&#8217;t Guarantee Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/scaling-cs-team">Scaling Your Customer Success Team Without Losing Control</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-alignment">The Art and Science of Continuous Goal Alignment in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-discovery">Goal Discovery: The Essential Task You Never Had Time for (Until Now!)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-sales-alignment-2">Aligning Customer Success and Sales: Bridging the Great Divide</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/motivating-action">Motivating Action: The Hard Truth of Driving Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-retention-analysis">Customer Retention: Proactive, Reactive, and At-Risk Analysis</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/partner-success-strategy">Navigating Partner Success in a Multi-Channel World</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-customer-allocation">Unlocking Potential: How to Allocate Customers to CSMs</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/coverage-segments">AX-Based Coverage Segments: Customer Success Evolved</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/revops-evolved">RevOps Evolved: The Key to Rapid, Exponential Revenue Growth (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/engagement-rate">Redefining Email Engagement: New Metrics for a New Era (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/classify-churn">Understand, Classify, and Effectively Analyze Churn</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-negotiations">Customer Negotiation: Discounts, Retention, and Value</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/objection-handling">The Art of Objection Handling in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sell-to-existing-customers">Driving Exponential Growth: The Art of Selling to Existing Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/nrr-panic-the-rollercoaster-ride-you-never-saw-coming">NRR Panic: The Rollercoaster Ride You Never Saw Coming</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/motivation-vs-discipline-how-knowing-the-difference-skyrockets-customer-engagement">Motivation vs. Discipline: How Knowing the Difference Skyrockets Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/why-csm-positioning-is-so-important-and-how-to-fix-it">Why CSM Positioning is so Important (and How to Fix it)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-status-the-hidden-motivator-you-cant-ignore">Customer Status: The Hidden Motivator You Can&#8217;t Ignore</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/the-power-of-curiosity-in-customer-success">The Power of Curiosity in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/creating-customer-success-playbooks-with-chatgpt">Creating Customer Success Playbooks with ChatGPT</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-or-bing-customer-success">ChatGPT or Bing: Which AI Tool is Best for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-chatgpt">Customer Success Pros: Stay Ahead of the Game with ChatGPT</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-customer-success">ChatGPT in Customer Success: Generative Output to Desired Outcome</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/stop-teaching-your-customers-to-ignore-you">Stop Teaching Your Customers to Ignore You! A Guide to Effective Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-is-a-customer-success-game-changer">ChatGPT is a Customer Success Game-Changer</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/account-expansion">Growth Unlocked: The Key to Exponential Account Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-definition">Customer Success: Defined (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/free-trials-onboarding">Stop Confusing Free Trials and Onboarding (It&#8217;s Costing You Customers)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-consistency-2">The Importance of Consistency in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-nrr">The Real Reason Your Company Invests in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customers-hate-three-things">Customers Hate These 3 Things (and How to Avoid Them)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/world-class-csm">The 5 Secrets of World-class Customer Success Managers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/design-customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/eliminate-churn">Eliminate Churn Forever in 5 Simple Steps</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/churn-reason-analysis">Customer Success: The Lost Art of Churn Reason Analysis</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/quantify-bad-fit-customers">Customer Success: How to Quantify the Impact of Bad-fit Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sales-to-csm-handoff">Designing a Sales-to-CSM Handoff that Actually Works</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/saas-churn-rate">What is a good SaaS Churn Rate?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/cac-efficiency">Achieve Exponential Growth by Focusing on CAC Efficiency</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/ttfv-sales-kpi">TTFV as a Sales KPI to Drive Engagement and Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-ttfv">Time to First Value (TTFV) is a Customer Onboarding Goal</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-aha-wtf">Customer Onboarding: AHA! or WTF?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/emotional-disconnect-onboarding">Emotional Disconnect During Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/ghosting-during-onboarding">Bad Sales Handoffs Cause Customers to Ghost During Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-actually-ghosting">How to Know if Customers are Actually Ghosting you</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/why-customers-ghost">Why Customers Ghost you</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-basics">The Basics of Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/success-potential-start">Success Potential: Real Customer Success Starts Here</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/expansion-unsuccessful">Account Expansion: How to Upsell Unsuccessful Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/no-expansion-bad-sign">Customer Growth: Why Lack Of Expansion Is A Really Bad Sign</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/expansion-grow-fast">Account Expansion: If You Want To Grow Fast, Do This…</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/upselling-trust">Customer Growth: Upselling Hurts Trust (When You Do It Wrong)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-growth-expansion">Customer Growth: The Difference between Sales and Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/beast-message-framework">Introducing the BEAST Message Framework for Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/communication-model">Introducing the Customer Engagement Communication Model</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/churn-classification">Churn Classification Framework For Customer Success Management (2024 Update)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sales-customer-success">Customer Success and Sales: Why the Latter determines the Former</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/appropriate-experience-required">Appropriate Experience is Required for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-kpi">What Are The Best Customer Success KPIs?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/upstream-problems">You Can&#8217;t Solve Upstream Problems Down Stream</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-simple">Customer Success is a Simple Concept (Don&#8217;t Overthink It)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-frameworks">Customer Success can&#8217;t fit into Existing Frameworks</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customers-not-problems">Those aren&#8217;t Problems. Those are Customers!</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-onboarding-overwhelm">Customer Onboarding Success Secret: Don’t Overwhelm Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-qbr">A QBR is NOT Required for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/importance-of-customer-onboarding">Customer Success: The Importance of User or Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-management-roles">How to Define Roles in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-high-low-no-touch-segmentation">Customer Success: High/Low/No Touch Customer Segmentation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-high-low-no-touch-onboarding">Customer Success: Incorporating High/Low/No Touch into Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-sales-segmentation">Customer Success: How to help Salespeople with Customer Segmentation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-focus">Customer Success: Determining Which Customers on which to Focus</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-who-handles-upsells">Customer Success: Who Should Handle Upsells?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-reset-mismanaged-expectations">Customer Success: How to Reset Mismanaged Expectations</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-lifecycle-engagement">Customer Success: Customer Engagement Across the Entire Lifecycle</a></li> </ul></div></div> <div id="block-12" class="widget widget_block widget_recent_entries"><div class="widget-wrap"><ul class="wp-block-latest-posts__list wp-block-latest-posts"><li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/how-to-increase-customer-lifetime-value">How to Increase Customer Lifetime Value (LTV)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/true-cost-of-meetings">The True Cost of Meetings in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/meetings-as-a-metric">Meetings as a Customer Success Metric: The Misguided Path</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/no-goals-no-customer-success">No Goals, No Customer Success: Unlocking the Power of the Goal Discovery Framework</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/revenue-roadblocks">Revenue Roadblocks: How We’re Sabotaging Our Own Growth</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/bad-fit-vs-good-fit-customers">Good Fit vs. Bad Fit vs. Ideal Customers: The Key to Unlocking Sustainable Growth</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/opt-in-vs-opt-out-trials">Opt-In vs. Opt-Out Trials: The Hidden Impact on Customer Retention and Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/beyond-transactions">From Transactions to Relationships: Unleashing Customer Potential with AX</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/renewal-psychology">Renewal Psychology: From an Adversarial Process to a Celebration of Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/pods-customer-success-sales">Pods in Customer Success vs. Sales: A Side-by-Side Comparison</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-pods">The Role of Pods in CSM Coverage Models: The Evolving Landscape</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-pool">Pooled CSMs: Benefits, Challenges, and Requirements for Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-touch-levels">Beyond Touch Levels: Scaling Customer Success through Appropriate Experience (AX)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-discovery-framework">The Goal Discovery Framework for Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/storytelling-in-customer-success">Storytelling in Customer Success: Use the Power of Goal Discovery</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-capacity-planning">Customer Success Scaling: Capacity Planning and Resource Allocation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/keeping-customers-engaged">Bridging the Engagement Gap: Keeping Customers Actively Invested</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/advocacly-flywheel-social-proof">Build a Social Proof Machine: Consistently Generate Real Advocates at Scale</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/earned-advocacy-social-proof">The Untapped Potential of Social Proof through Earned Advocacy</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/metrics-to-meaning">From KPIs to Connection: Transforming Metrics Into Meaningful Relationships</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/email-tactics">5 Outdated Email Tactics You Need to Abandon in 2024</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/value-of-customer-success">Every Department Must Recognize the Value of Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/reactive-to-proactive-retention">Retention: Shifting from Reactive to Proactive to Stop Chasing and Start Leading</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/usage-customer-success">Why High Usage Doesn&#8217;t Guarantee Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/scaling-cs-team">Scaling Your Customer Success Team Without Losing Control</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-alignment">The Art and Science of Continuous Goal Alignment in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/goal-discovery">Goal Discovery: The Essential Task You Never Had Time for (Until Now!)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-sales-alignment-2">Aligning Customer Success and Sales: Bridging the Great Divide</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/motivating-action">Motivating Action: The Hard Truth of Driving Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-retention-analysis">Customer Retention: Proactive, Reactive, and At-Risk Analysis</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/partner-success-strategy">Navigating Partner Success in a Multi-Channel World</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/csm-customer-allocation">Unlocking Potential: How to Allocate Customers to CSMs</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/coverage-segments">AX-Based Coverage Segments: Customer Success Evolved</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/revops-evolved">RevOps Evolved: The Key to Rapid, Exponential Revenue Growth (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/engagement-rate">Redefining Email Engagement: New Metrics for a New Era (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/classify-churn">Understand, Classify, and Effectively Analyze Churn</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-negotiations">Customer Negotiation: Discounts, Retention, and Value</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/objection-handling">The Art of Objection Handling in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sell-to-existing-customers">Driving Exponential Growth: The Art of Selling to Existing Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/nrr-panic-the-rollercoaster-ride-you-never-saw-coming">NRR Panic: The Rollercoaster Ride You Never Saw Coming</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/motivation-vs-discipline-how-knowing-the-difference-skyrockets-customer-engagement">Motivation vs. Discipline: How Knowing the Difference Skyrockets Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/why-csm-positioning-is-so-important-and-how-to-fix-it">Why CSM Positioning is so Important (and How to Fix it)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-status-the-hidden-motivator-you-cant-ignore">Customer Status: The Hidden Motivator You Can&#8217;t Ignore</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/the-power-of-curiosity-in-customer-success">The Power of Curiosity in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/creating-customer-success-playbooks-with-chatgpt">Creating Customer Success Playbooks with ChatGPT</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-or-bing-customer-success">ChatGPT or Bing: Which AI Tool is Best for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-chatgpt">Customer Success Pros: Stay Ahead of the Game with ChatGPT</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-customer-success">ChatGPT in Customer Success: Generative Output to Desired Outcome</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/stop-teaching-your-customers-to-ignore-you">Stop Teaching Your Customers to Ignore You! A Guide to Effective Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/chatgpt-is-a-customer-success-game-changer">ChatGPT is a Customer Success Game-Changer</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/account-expansion">Growth Unlocked: The Key to Exponential Account Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-definition">Customer Success: Defined (2024)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/free-trials-onboarding">Stop Confusing Free Trials and Onboarding (It&#8217;s Costing You Customers)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-consistency-2">The Importance of Consistency in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-nrr">The Real Reason Your Company Invests in Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customers-hate-three-things">Customers Hate These 3 Things (and How to Avoid Them)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/world-class-csm">The 5 Secrets of World-class Customer Success Managers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/design-customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/eliminate-churn">Eliminate Churn Forever in 5 Simple Steps</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/churn-reason-analysis">Customer Success: The Lost Art of Churn Reason Analysis</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/quantify-bad-fit-customers">Customer Success: How to Quantify the Impact of Bad-fit Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-process">Customer Onboarding: How to Design and Implement an Effective Onboarding Process</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sales-to-csm-handoff">Designing a Sales-to-CSM Handoff that Actually Works</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/saas-churn-rate">What is a good SaaS Churn Rate?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/cac-efficiency">Achieve Exponential Growth by Focusing on CAC Efficiency</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/ttfv-sales-kpi">TTFV as a Sales KPI to Drive Engagement and Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-ttfv">Time to First Value (TTFV) is a Customer Onboarding Goal</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-aha-wtf">Customer Onboarding: AHA! or WTF?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/emotional-disconnect-onboarding">Emotional Disconnect During Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/ghosting-during-onboarding">Bad Sales Handoffs Cause Customers to Ghost During Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-actually-ghosting">How to Know if Customers are Actually Ghosting you</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/why-customers-ghost">Why Customers Ghost you</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-onboarding-basics">The Basics of Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/success-potential-start">Success Potential: Real Customer Success Starts Here</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/expansion-unsuccessful">Account Expansion: How to Upsell Unsuccessful Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/no-expansion-bad-sign">Customer Growth: Why Lack Of Expansion Is A Really Bad Sign</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/expansion-grow-fast">Account Expansion: If You Want To Grow Fast, Do This…</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/upselling-trust">Customer Growth: Upselling Hurts Trust (When You Do It Wrong)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-growth-expansion">Customer Growth: The Difference between Sales and Expansion</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/beast-message-framework">Introducing the BEAST Message Framework for Customer Engagement</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/communication-model">Introducing the Customer Engagement Communication Model</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/churn-classification">Churn Classification Framework For Customer Success Management (2024 Update)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/sales-customer-success">Customer Success and Sales: Why the Latter determines the Former</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/appropriate-experience-required">Appropriate Experience is Required for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-kpi">What Are The Best Customer Success KPIs?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/upstream-problems">You Can&#8217;t Solve Upstream Problems Down Stream</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-simple">Customer Success is a Simple Concept (Don&#8217;t Overthink It)</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-frameworks">Customer Success can&#8217;t fit into Existing Frameworks</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customers-not-problems">Those aren&#8217;t Problems. Those are Customers!</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-onboarding-overwhelm">Customer Onboarding Success Secret: Don’t Overwhelm Customers</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-qbr">A QBR is NOT Required for Customer Success</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/importance-of-customer-onboarding">Customer Success: The Importance of User or Customer Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-management-roles">How to Define Roles in Customer Success Management</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-high-low-no-touch-segmentation">Customer Success: High/Low/No Touch Customer Segmentation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-high-low-no-touch-onboarding">Customer Success: Incorporating High/Low/No Touch into Onboarding</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-sales-segmentation">Customer Success: How to help Salespeople with Customer Segmentation</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-focus">Customer Success: Determining Which Customers on which to Focus</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-who-handles-upsells">Customer Success: Who Should Handle Upsells?</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-reset-mismanaged-expectations">Customer Success: How to Reset Mismanaged Expectations</a></li> <li><a class="wp-block-latest-posts__post-title" href="https://sixteenventures.com/customer-success-lifecycle-engagement">Customer Success: Customer Engagement Across the Entire Lifecycle</a></li> </ul></div></div> <div id="text-3" class="widget widget_text"><div class="widget-wrap"> <div class="textwidget"><a href="http://sixteenventures.com/terms-of-service">Terms of Service</a> | <a href="http://sixteenventures.com/privacy">Privacy Policy</a> | <a href="http://sixteenventures.com/contact">Contact Us</a></div> </div></div> </div></div></div></div><div id="footer" class="footer"><div class="wrap"><div class="gototop"><p><a href="#wrap" rel="nofollow">Return to top of page</a></p></div><div class="creds"><p>Copyright&copy; 2008-2022 Lincoln Murphy. All Rights Reserved.</p></div></div></div></div> <script type="text/javascript"> function genesisBlocksShare( url, title, w, h ){ var left = ( window.innerWidth / 2 )-( w / 2 ); var top = ( window.innerHeight / 2 )-( h / 2 ); return window.open(url, title, 'toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, width=600, height=600, top='+top+', left='+left); } </script> <script type="text/javascript"> (function() { window._pa = window._pa || {}; // _pa.orderId = "myOrderId"; // OPTIONAL: attach unique conversion identifier to conversions // _pa.revenue = "19.99"; // OPTIONAL: attach dynamic purchase values to conversions // _pa.productId = "myProductId"; // OPTIONAL: Include product ID for use with dynamic ads var pa = document.createElement('script'); pa.type = 'text/javascript'; pa.async = true; pa.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + "//tag.perfectaudience.com/serve/55076b047dcb2dfd6500003c.js"; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(pa, s); })(); </script> <!-- Google Code for Remarketing Tag --> <!-------------------------------------------------- Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup ---------------------------------------------------> <script type="text/javascript"> var google_tag_params = { dynx_itemid: 'REPLACE_WITH_VALUE', dynx_itemid2: 'REPLACE_WITH_VALUE', dynx_pagetype: 'REPLACE_WITH_VALUE', dynx_totalvalue: 'REPLACE_WITH_VALUE', }; </script> <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 968474970; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/968474970/?value=0&amp;guid=ON&amp;script=0"/> </div> </noscript> <!-- Twitter universal website tag code --> <script src="//platform.twitter.com/oct.js" type="text/javascript"></script> <script type="text/javascript">twttr.conversion.trackPid('nuw2k', { tw_sale_amount: 0, tw_order_quantity: 0 });</script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=nuw2k&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" /> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=nuw2k&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" /> </noscript> <!-- End Twitter universal website tag code --> <script type="text/javascript"> _linkedin_data_partner_id = "194386"; </script><script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=194386&fmt=gif" /> </noscript> <div id="amp-mobile-version-switcher" hidden> <a rel="" href="https://sixteenventures.com/importance-of-customer-onboarding?amp=1"> Go to mobile version </a> </div> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/honeypot/includes/js/wpa.js?ver=2.2.06" id="wpascript-js"></script> <script type="text/javascript" id="wpascript-js-after"> /* <![CDATA[ */ wpa_field_info = {"wpa_field_name":"bqxdwk9195","wpa_field_value":708175,"wpa_add_test":"no"} /* ]]> */ </script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/spidrweb-tools/js/spidrweb-tools-script.js?ver=1.0.2" id="spidrweb-tools-script-js"></script> <script type="text/javascript" src="https://widgetlogic.org/v2/js/data.js?t=1739880000&amp;ver=6.0.0" id="widget-logic_live_match_widget-js"></script> <script type="text/javascript" src="https://sixteenventures.com/wp-content/plugins/genesis-blocks/dist/assets/js/dismiss.js?ver=1720778534" id="genesis-blocks-dismiss-js-js"></script> </body></html> <!-- Performance optimized by Redis Object Cache. Learn more: https://wprediscache.com Retrieved 12735 objects (5 MB) from Redis using PhpRedis (v6.1.0). -->

Pages: 1 2 3 4 5 6 7 8 9 10