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172.972 15.7867 172.972 13.531Z" fill="#002041"/> <path d="M178.958 5.04979H180.694V7.17018H180.832C181.471 5.77163 183.116 4.82422 185.036 4.82422C186.955 4.82422 185.721 4.82422 185.995 4.82422V6.44835C185.858 6.44835 185.401 6.35812 184.944 6.35812C182.522 6.35812 180.786 7.8469 180.786 9.87706V18.8098H179.004V5.00468L178.958 5.04979Z" fill="#002041"/> <path d="M187.96 0.447266H189.742V11.5455H189.971L197.191 5.04896H199.43L192.849 10.959L199.841 18.854H197.556L191.524 11.9966L189.742 13.4854V18.8089H187.96V0.447266Z" fill="#002041"/> <path d="M200.664 11.9975C200.664 7.80179 203.406 4.82422 207.381 4.82422C211.357 4.82422 213.87 6.98972 213.87 11.5914V12.4035H202.4C202.492 15.6066 204.457 17.6368 207.61 17.6368C210.763 17.6368 211.174 16.5991 211.768 15.3811L213.459 15.8773C212.773 17.5917 210.671 19.1256 207.61 19.1256C204.548 19.1256 200.618 16.1931 200.618 11.9975H200.664ZM212.088 11.0049C212.088 8.34316 210.169 6.313 207.381 6.313C204.594 6.313 202.629 8.43339 202.446 11.0049H212.088Z" fill="#002041"/> <path d="M223.009 6.4011H219.765V15.1985C219.765 16.9128 220.861 17.4542 222.095 17.4542C223.329 17.4542 222.872 17.4091 223.146 17.3188L223.512 18.7625C223.192 18.8979 222.689 18.9881 221.912 18.9881C219.947 18.9881 217.937 17.8151 217.937 15.5594V6.35599H215.652V4.95743H217.937V1.66406H219.719V4.95743H222.963V6.35599L223.009 6.4011Z" fill="#002041"/> <path d="M226.208 5.04979H227.944V7.66644H228.173C228.813 6.44835 230.046 4.82422 232.88 4.82422C235.713 4.82422 239.231 7.71156 239.231 11.9523C239.231 16.1931 236.672 19.1256 232.925 19.1256C229.178 19.1256 228.813 17.5466 228.219 16.2833H228.082V23.998H226.299V5.04979H226.208ZM232.651 17.6368C235.713 17.6368 237.404 15.1555 237.404 11.9072C237.404 8.65897 235.759 6.26789 232.651 6.26789C229.544 6.26789 227.944 8.61385 227.944 11.9072C227.944 15.2006 229.681 17.6368 232.651 17.6368Z" fill="#002041"/> <path d="M244.03 18.8089H242.248V0.447266H244.03V18.854V18.8089Z" fill="#002041"/> <path d="M247.137 14.9746C247.137 12.2226 249.559 11.3655 253.032 11.0045C255.636 10.7339 257.053 10.6887 257.053 9.6511V9.3353C257.053 7.44048 255.773 6.31262 253.443 6.31262C251.112 6.31262 249.833 7.30514 249.284 8.52324L247.594 7.98186C248.645 5.72613 251.067 4.91406 253.397 4.91406C255.728 4.91406 258.835 5.81636 258.835 9.51576V18.8996H257.053V16.7341H256.961C256.322 17.9522 254.768 19.2154 252.209 19.2154C249.65 19.2154 247.137 17.7266 247.137 15.0649V14.9746ZM257.053 13.531V11.5459C256.55 11.9971 254.311 12.2678 253.032 12.4031C250.427 12.6738 248.919 13.3956 248.919 15.0649C248.919 16.7341 250.427 17.6815 252.437 17.6815C254.448 17.6815 257.053 15.7867 257.053 13.531Z" fill="#002041"/> <path d="M261.942 11.9975C261.942 7.8469 264.684 4.82422 268.705 4.82422C272.727 4.82422 274.189 6.53858 274.6 9.11011H272.818C272.453 7.5311 270.945 6.26789 268.751 6.26789C266.558 6.26789 263.725 8.56874 263.725 11.9072C263.725 15.2457 265.735 17.6368 268.751 17.6368C271.767 17.6368 272.407 16.554 272.818 14.7946H274.6C274.189 17.2759 271.95 19.1256 268.751 19.1256C265.552 19.1256 261.942 16.1029 261.942 11.9975Z" fill="#002041"/> <path d="M276.794 11.9975C276.794 7.80179 279.536 4.82422 283.511 4.82422C287.487 4.82422 290 6.98972 290 11.5914V12.4035H278.53C278.622 15.6066 280.587 17.6368 283.74 17.6368C286.893 17.6368 287.304 16.5991 287.898 15.3811L289.589 15.8773C288.903 17.5917 286.801 19.1256 283.74 19.1256C280.678 19.1256 276.748 16.1931 276.748 11.9975H276.794ZM288.218 11.0049C288.218 8.34316 286.299 6.313 283.511 6.313C280.724 6.313 278.759 8.43339 278.576 11.0049H288.218Z" fill="#002041"/> </svg> </a> <div class="wp-block-button is-style-nlsn-text-btn ml-auto"><a class="wp-block-button__link has-text-align-right wp-element-button" href="/cart/"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M16.5461 13C17.2961 13 17.9561 12.59 18.2961 11.97L21.8761 5.48C22.2461 4.82 21.7661 4 21.0061 4H6.20609L5.26609 2H1.99609V4H3.99609L7.59609 11.59L6.24609 14.03C5.51609 15.37 6.47609 17 7.99609 17H19.9961V15H7.99609L9.09609 13H16.5461ZM7.15609 6H19.3061L16.5461 11H9.52609L7.15609 6ZM7.99609 18C6.89609 18 6.00609 18.9 6.00609 20C6.00609 21.1 6.89609 22 7.99609 22C9.09609 22 9.99609 21.1 9.99609 20C9.99609 18.9 9.09609 18 7.99609 18ZM17.9961 18C16.8961 18 16.0061 18.9 16.0061 20C16.0061 21.1 16.8961 22 17.9961 22C19.0961 22 19.9961 21.1 19.9961 20C19.9961 18.9 19.0961 18 17.9961 18Z" fill="black"></path> </svg> </a></div></nav></div><div class="wp-block-group has-gray-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained"><div class="wp-block-columns alignwide py-small is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column py-small is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:75rem"><p class="no-underline has-dark-color has-text-color has-link-color wp-elements-8e03f8a644082411bc870e956d9d2aaa"><a href="https://www.nielsen.com" data-type="link" data-id="nielsen.com">Back to Nielsen</a> > <a href="https://www.nielsen.com/marketplace/">Marketplace Home</a></p></div></div></div><div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div><main class="wp-block-group border-0 has-global-padding is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained"><h1 class="wp-block-heading has-large-font-size">Reports</h1> <h1 class="alignwide hidden wp-block-query-title has-large-font-size">Marketplace</h1> <div data-block-name="woocommerce/store-notices" class="wc-block-store-notices woocommerce alignwide alignwide wp-block-woocommerce-store-notices"><div class="woocommerce-notices-wrapper"></div></div> <div class="wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-medium-font-size">Competitive Ad Spend <span style="color:#6e37fa">(3 reports)</span></h4> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-body-large-font-size py-no-padding">Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.</p> <div class="wp-block-query my-5 is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-1893937 product type-product status-publish has-post-thumbnail product_cat-competitive-ad-spend first instock sold-individually taxable shipping-taxable purchasable product-type-variable"><a data-cart-total="0" data-click_element="Image Click" data-click_text="N/A" data-item_category="competitive-ad-spend" data-item_id="1893937" data-item_list_id="1232" data-item_name="Industry Share of Voice Dataset" data-item_price="3499" data-item_sku="013032-1" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" href="https://www.nielsen.com/marketplace/industry-share-of-voice-dataset/"><img src="https://www.nielsen.com/wp-content/uploads/sites/2/2025/01/Share-of-Voice-by-Industry.png" alt="Industry Share of Voice Dataset" /></a> <h5 class="wp-block-post-title">Industry Share of Voice Dataset</h5> <div data-block-name="woocommerce/product-price" data-font-size="nav-item" data-geo-countries="["US"]" data-geo-display="show" data-is-descendent-of-query-loop="true" data-style="{"elements":{"link":{"color":{"text":"var:preset|color|primary"}}}}" data-text-color="primary" class="wp-block-woocommerce-product-price wp-elements-9b000b2aff7bf86c3d673abcf8623ee0"><div class="wc-block-components-product-price wc-block-grid__product-price has-text-align- has-font-size has-nav-item-font-size has-text-align- has-text-color has-primary-color" style=""> <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>3,499</bdi></span> </div></div> <div style="margin-top:0;margin-bottom:0;min-height:210px" class="wp-block-post-excerpt"><p class="text-navy text-body font-medium">Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the SOV data you need to understand your share of voice, identify gaps and optimize media plans across various channels. </p></div> <a data-cart-total="0" data-click_element="Button CTA" data-click_text="see more" data-item_category="competitive-ad-spend" data-item_id="1893937" data-item_list_id="1232" data-item_name="Industry Share of Voice Dataset" data-item_price="3499" data-item_sku="013032-1" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" class="is-style-nlsn-solid-btn wp-block-read-more" href="https://www.nielsen.com/marketplace/industry-share-of-voice-dataset/" target="_self">See more<span class="screen-reader-text">: Industry Share of Voice Dataset</span></a></li><li class="wp-block-post post-1893938 product type-product status-publish has-post-thumbnail product_cat-competitive-ad-spend instock sold-individually taxable shipping-taxable purchasable product-type-variable"><a data-cart-total="0" data-click_element="Image Click" data-click_text="N/A" data-item_category="competitive-ad-spend" data-item_id="1893938" data-item_list_id="1232" data-item_name="Industry Media Trend Report" data-item_price="999" data-item_sku="013032-2" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" href="https://www.nielsen.com/marketplace/industry-media-trend-report/"><img src="https://www.nielsen.com/wp-content/uploads/sites/2/2025/01/Media-Trends-Report-by-Industry.png" alt="Industry Media Trend Report" /></a> <h5 class="wp-block-post-title">Industry Media Trend Report</h5> <div data-block-name="woocommerce/product-price" data-font-size="nav-item" data-geo-countries="["US"]" data-geo-display="show" data-is-descendent-of-query-loop="true" data-style="{"elements":{"link":{"color":{"text":"var:preset|color|primary"}}}}" data-text-color="primary" class="wp-block-woocommerce-product-price wp-elements-9b000b2aff7bf86c3d673abcf8623ee0"><div class="wc-block-components-product-price wc-block-grid__product-price has-text-align- has-font-size has-nav-item-font-size has-text-align- has-text-color has-primary-color" style=""> <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>999</bdi></span> </div></div> <div style="margin-top:0;margin-bottom:0;min-height:210px" class="wp-block-post-excerpt"><p class="text-navy text-body font-medium">In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how advertising spend by industry is changing over time. Empower your strategy and stay ahead of the game. </p></div> <a data-cart-total="0" data-click_element="Button CTA" data-click_text="see more" data-item_category="competitive-ad-spend" data-item_id="1893938" data-item_list_id="1232" data-item_name="Industry Media Trend Report" data-item_price="999" data-item_sku="013032-2" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" class="is-style-nlsn-solid-btn wp-block-read-more" href="https://www.nielsen.com/marketplace/industry-media-trend-report/" target="_self">See more<span class="screen-reader-text">: Industry Media Trend Report</span></a></li><li class="wp-block-post post-1893939 product type-product status-publish has-post-thumbnail product_cat-competitive-ad-spend instock sold-individually taxable shipping-taxable purchasable product-type-variable"><a data-cart-total="0" data-click_element="Image Click" data-click_text="N/A" data-item_category="competitive-ad-spend" data-item_id="1893939" data-item_list_id="1232" data-item_name="Industry Digital Trend Report" data-item_price="499" data-item_sku="013032-3" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" href="https://www.nielsen.com/marketplace/industry-digital-trend-report/"><img src="https://www.nielsen.com/wp-content/uploads/sites/2/2025/01/Digital-Trends-Report-by-Industry.png" alt="Industry Digital Trend Report" /></a> <h5 class="wp-block-post-title">Industry Digital Trend Report</h5> <div data-block-name="woocommerce/product-price" data-font-size="nav-item" data-geo-countries="["US"]" data-geo-display="show" data-is-descendent-of-query-loop="true" data-style="{"elements":{"link":{"color":{"text":"var:preset|color|primary"}}}}" data-text-color="primary" class="wp-block-woocommerce-product-price wp-elements-9b000b2aff7bf86c3d673abcf8623ee0"><div class="wc-block-components-product-price wc-block-grid__product-price has-text-align- has-font-size has-nav-item-font-size has-text-align- has-text-color has-primary-color" style=""> <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>499</bdi></span> </div></div> <div style="margin-top:0;margin-bottom:0;min-height:210px" class="wp-block-post-excerpt"><p class="text-navy text-body font-medium">Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep a pulse on digital advertising industry trends and build smarter advertising strategies. </p></div> <a data-cart-total="0" data-click_element="Button CTA" data-click_text="see more" data-item_category="competitive-ad-spend" data-item_id="1893939" data-item_list_id="1232" data-item_name="Industry Digital Trend Report" data-item_price="499" data-item_sku="013032-3" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" class="is-style-nlsn-solid-btn wp-block-read-more" href="https://www.nielsen.com/marketplace/industry-digital-trend-report/" target="_self">See more<span class="screen-reader-text">: Industry Digital Trend Report</span></a></li></ul></div></div></div> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns alignwide hidden is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column hidden is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading has-medium-font-size">ZIP Code by DMA® <span style="color:#6e37fa">(1 report)</span></h4> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained"><p class="has-body-large-font-size">DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.</p> <div class="wp-block-query my-5 is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-1780160 product type-product status-publish has-post-thumbnail product_cat-dma product_tag-dma-regions last instock downloadable sold-individually taxable shipping-taxable purchasable product-type-simple"><a data-cart-total="0" data-click_element="Image Click" data-click_text="N/A" data-item_category="dma" data-item_id="1780160" data-item_list_id="1225" data-item_name="ZIP Code by DMA® Report" data-item_price="8299" data-item_sku="" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" href="https://www.nielsen.com/marketplace/zip-by-dma-annual-report/"><img src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/10/Zip-by-DMA-Catalog-Image-1.png" alt="ZIP Code by DMA® Report" /></a> <h5 class="wp-block-post-title">ZIP Code by DMA® Report</h5> <div data-block-name="woocommerce/product-price" data-font-size="nav-item" data-geo-countries="["US"]" data-geo-display="show" data-is-descendent-of-query-loop="true" data-style="{"elements":{"link":{"color":{"text":"var:preset|color|primary"}}}}" data-text-color="primary" class="wp-block-woocommerce-product-price wp-elements-9b000b2aff7bf86c3d673abcf8623ee0"><div class="wc-block-components-product-price wc-block-grid__product-price has-text-align- has-font-size has-nav-item-font-size has-text-align- has-text-color has-primary-color" style=""> <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>8,299</bdi></span> </div></div> <div class="wp-block-post-excerpt"><p class="text-navy text-body font-medium">Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within specific geographic segments of a DMA. By analyzing data at the ZIP code level, marketers, advertisers, and media planners can gain deeper insights into local market conditions, enabling more targeted and effective strategies. </p></div> <a data-cart-total="0" data-click_element="Button CTA" data-click_text="see more" data-item_category="dma" data-item_id="1780160" data-item_list_id="1225" data-item_name="ZIP Code by DMA® Report" data-item_price="8299" data-item_sku="" x-data="wooSeeMoreDataLayer" x-on:click="triggerDL()" class="is-style-nlsn-solid-btn wp-block-read-more" href="https://www.nielsen.com/marketplace/zip-by-dma-annual-report/" target="_self">See more<span class="screen-reader-text">: ZIP Code by DMA® Report</span></a></li></ul></div></div> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div></div></div></main><footer class="wp-block-template-part"><div class="wp-block-group footer-group has-gray-light-background-color has-background has-global-padding is-layout-constrained 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'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">Italiano</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= 'Deutsch' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"de"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/de/marketplace/"><div :class="language === 'de' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">Deutsch</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= 'Français' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"fr"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/fr/marketplace/"><div :class="language === 'fr' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">Français</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= '中文 (简体)' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"zh"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/zh/marketplace/"><div :class="language === 'zh' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">中文 (简体)</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= '日本語' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"ja"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/ja/marketplace/"><div :class="language === 'ja' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">日本語</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= '한국어' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"ko"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/ko/marketplace/"><div :class="language === 'ko' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">한국어</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= 'Bahasa Indonesia' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"id"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/id/marketplace/"><div :class="language === 'id' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">Bahasa Indonesia</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= 'Polski' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"pl"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/pl/marketplace/"><div :class="language === 'pl' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">Polski</div></a><a data-wg-notranslate @keydown.escape="languageMenu = false" aria-label= 'ภาษาไทย' data-dl-event="language_select" data-dl-props='{"currentLanguage" : "en","selectedLanguage":"th"}' class="flex flex-nowrap grow items-center mb-4 no-underline hover:underline" href="https://www.nielsen.com/th/marketplace/"><div :class="language === 'th' ? 'bg-blurple-300 border-white ring ring-blurple-300' : ''" class="flex-none h-4 w-4 mr-4 border-navy border-2 rounded-full ring ring-white"></div><div class="text-clip">ภาษาไทย</div></a></div></div></div> </body> </html>