CINXE.COM

<!DOCTYPE html> <html dir="ltr" lang="en-US"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta name="viewport" content="width=device-width,initial-scale=1" /> <meta name="applicable-device" content="pc,mobile" /> <meta name="referrer" content="strict-origin" /> <link rel="apple-touch-icon" sizes="180x180" href="/assets/favicon/favicon-180.png" /> <link rel="icon" type="image/png" sizes="32x32" href="/assets/favicon/favicon-32.png" /> <link rel="icon" type="image/png" sizes="16x16" href="/assets/favicon/favicon-16.png" /> <link rel="mask-icon" href="/assets/favicon/favicon.svg" color="#7e50df" /> <link rel="manifest" href="/manifest.json" /> <title>The Conversion Show - Podcast - Apple Podcasts</title><link rel="preconnect" href="//www.apple.com/wss/fonts" crossorigin="anonymous"><link rel="stylesheet" as="style" href="//www.apple.com/wss/fonts?families=SF+Pro,v4%7CSF+Pro+Icons,v1&display=swap" type="text/css" referrerpolicy="strict-origin-when-cross-origin"> <meta name="description" content="Listen to Erik Christiansen, CEO & Co-Founder of Justuno's The Conversion Show podcast on Apple Podcasts."> <link rel="canonical" href="https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179"> <meta name="al:ios:app_store_id" content="525463029"> <meta name="al:ios:app_name" content="Apple Podcasts"> <meta name="apple:content_id" content="1674667179"> <meta name="apple:title" content="The Conversion Show"> <meta name="apple:description" content="Listen to Erik Christiansen, CEO & Co-Founder of Justuno's The Conversion Show podcast on Apple Podcasts."> <meta property="og:title" content="The Conversion Show"> <meta property="og:description" content="Marketing Podcast · Updated Weekly · The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engageme…"> <meta property="og:site_name" content="Apple Podcasts"> <meta property="og:url" content="https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179"> <meta property="og:image" content="https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf-60.jpg"> <meta property="og:image:secure_url" content="https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf-60.jpg"> <meta property="og:image:alt" content="The Conversion Show"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="1200"> <meta property="og:image:type" content="image/jpg"> <meta property="og:type" content="website"> <meta property="og:locale" content="en_US"> <meta name="twitter:title" content="The Conversion Show"> <meta name="twitter:description" content="Marketing Podcast · Updated Weekly · The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engageme…"> <meta name="twitter:site" content="@ApplePodcasts"> <meta name="twitter:image" content="https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf-60.jpg"> <meta name="twitter:image:alt" content="The Conversion Show"> <meta name="twitter:card" content="summary">  <script id=schema:show type="application/ld+json"> {"@context":"http://schema.org","@type":"CreativeWorkSeries","name":"The Conversion Show","description":"The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. \n\nEach week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!\n\nIf you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.\n\nBe sure to follow The Conversion Show podcast to be notified when a new episode goes live.\n\nLike what you hear? Leave us some love with a review!\n\nHosted by Erik Christiansen, CEO & Co-Founder of Justuno.\n\nErik’s Linkedin: https://www.linkedin.com/in/erikc/ \n\nAbout our Host, Erik Christiansen:\nCo-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.\n\nHaving built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.\n\nJustuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.\n\nLearn more at https://www.justuno.com","genre":["Marketing","Podcasts","Business","Education","How To"],"url":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","offers":[{"@type":"Offer","category":"free","price":0}],"dateModified":"2025-04-03T13:00:00Z","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp","aggregateRating":{"@type":"AggregateRating","ratingValue":5,"reviewCount":2,"itemReviewed":{"@type":"CreativeWorkSeries","name":"The Conversion Show","description":"The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. \n\nEach week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!\n\nIf you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.\n\nBe sure to follow The Conversion Show podcast to be notified when a new episode goes live.\n\nLike what you hear? Leave us some love with a review!\n\nHosted by Erik Christiansen, CEO & Co-Founder of Justuno.\n\nErik’s Linkedin: https://www.linkedin.com/in/erikc/ \n\nAbout our Host, Erik Christiansen:\nCo-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.\n\nHaving built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.\n\nJustuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.\n\nLearn more at https://www.justuno.com","genre":["Marketing","Podcasts","Business","Education","How To"],"url":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","offers":[{"@type":"Offer","category":"free","price":0}],"dateModified":"2025-04-03T13:00:00Z","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"}},"workExample":[{"@type":"AudioObject","datePublished":"2025-04-03","description":"In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.","duration":"PT52M46S","genre":["Marketing"],"name":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2025-04-03","url":"https://podcasts.apple.com/us/podcast/navigating-the-evolution-of-activecampaign/id1674667179?i=1000702140262","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2025-03-14","description":"In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing.\nChapters\nUnderstanding Website Visitor Identification Technology\nTransparency and Accuracy in Visitor Identification\nChallenges of Data Accuracy and Its Implications\nEstablishing a Baseline for Testing Accuracy\nFirst-Party vs. Third-Party Data\nThe Importance of Accurate Data in Marketing\nThe Cost of Poor Data Quality\nMatch Rate vs. Accuracy in Visitor Identification\nThe Dangers of Relying on Inaccurate Data\nIndustry Reactions and Future Directions\nConcluding Thoughts and Lessons Learned","duration":"PT39M21S","genre":["Marketing"],"name":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2025-03-14","url":"https://podcasts.apple.com/us/podcast/navigating-the-wild-west-of-visitor-identification/id1674667179?i=1000699218640","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2025-03-11","description":"Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.\nIn this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.\nWe covered powerful subjects relating to Digital Advertising Post-ATT\nImpact of iOS 14.5 on Marketing StrategiesThe Cookie Conundrum and Alternative SolutionsFuture of Digital Marketing in a Privacy-Centric WorldThe Importance of Post-Purchase EngagementLeveraging Zero-Party Data for MarketingBuilding Lookalike Audiences: Strategies and InsightsThe Role of Identity Graphs in MarketingNavigating Attribution Challenges in E-CommerceUnderstanding App vs. On-Site ExperiencesLead Capture: The Foundation of Customer Engagement","duration":"PT39M53S","genre":["Marketing"],"name":"Data: Digital Advertising Post-ATT with Kyle Antoian","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2025-03-11","url":"https://podcasts.apple.com/us/podcast/data-digital-advertising-post-att-with-kyle-antoian/id1674667179?i=1000698757393","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2025-02-27","description":"In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. \nEnjoy the show!\nKey Subjects:Co-Founder Relationship & TrustIndustry Trends & Company InsightsReporting in SaaS companies Reporting Challenges & Enhancements Customer Requests for Advanced AnalyticsQuizzes & Advanced Reporting NeedsE-commerce & MarTech LandscapeShopify vs. BigCommerceKlaviyo's CDP & Broader Industry MovesIntegration Updates & ExpansionsGoogle AI & Future ImplicationsInvestment in SaaS & AIEntrepreneurial EdgeCar Shopping & Marketing Strategies SMS Marketing & Lead Capture","duration":"PT57M52S","genre":["Marketing"],"name":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2025-02-27","url":"https://podcasts.apple.com/us/podcast/founder-friday-sync-travis-and-i-cover-popular/id1674667179?i=1000696637970","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-08-09","description":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance.\nErik, John, and Allan discuss:\nModernizing the trucking industry to keep up with industry standards and meet customer expectations.Buyer-seller imbalance: attracting and retaining buyers and converting visitors to customers.The right tools and partnerships are crucial for their growth.Refining their website's user experience.Continuous improvement and adaptation are key to navigating a rapidly changing market and achieving long-term success. \nHost: Erik Christiansen, CEO of Justuno\nGuest: John Gillie, Founder & CEO of TruckTractorTrailer.com\nGuest: Allan Anastacio, Head of Sales & Sales Operations at TruckTractorTrailer.com\nTranscript:\nErik 00:00:51\nWelcome to the Conversion Show. Today we have our special guest, John Gill, along with him, his counterpart Allan Anastacio, who heads up sales operations, everything which we'll get into today because we'd love to find out how our retailers operate behind the walls. but special guest, because we have a guest, you know, customer here with hands-on experience.\nErik 00:01:18\nAnd so in the retail world, truck, tractor trailer.com, hop on LinkedIn. You can find, both John and Allan on there and check out their backgrounds. But, welcome to the show, gentlemen.\nJohn 00:01:31\nThank you. Eric.\nErik 00:01:33\nSo we are just wrapping about this industry of truck tractor trailer. and how to engage you are with your own audience. and customers, leveraging your email list 250,000 is share out, not just sale stuff, but more of your podcast and content. today, looking at what you are, what campaigns you're currently running, which is a lot of engagement with your visitors.\nErik 00:02:08\nAllan, you mentioned earlier what brought you to Justuno? I'd love to hear a little bit more again of, you know what Initially you were hoping to achieve and most importantly, where are we today? but what goals and focus are you to working on to grow your business?\nAllan 00:02:28\nYeah. that's a great question. Eric. And, you know, I think it's really important for, us to really, understand our platform, and understand really what our goal is on there. Well, we are a SaaS-based e-commerce platform, a marketplace for buyers and sellers. but we call ourselves more of a community.\nAllan 00:02:50\nand, you know, our main goal is really to connect those buyers and sellers, but, you know, as you were talking about, with that before, how there's a lot of new technology out in the marketplace. There's a lot of technology on it. There's a lot of data that you can, you know, you can you can put IoT, you know, you can get your data, you know,...","duration":"PT46M33S","genre":["Marketing"],"name":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-08-09","url":"https://podcasts.apple.com/us/podcast/revving-up-conversions-how-trucktractortrailer-com/id1674667179?i=1000664836192","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-07-26","description":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of \"Behind the Click\". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and behavior, and how staying attuned to consumer needs and preferences is essential for success. Jon also shares a discount code for his book \"Behind the Click,\" plus a chance to get a signed hard copy.\nErik and Jon discuss:\n“What’s In It for Me?” consumers seek relevance and authenticity in return for their loyalty.Experience optimization vs. digital experience optimization.The magic of free shipping.Investing in customer experience beyond just conversion.Why do some shoppers abandon their carts? And what can you do about it?Test, test, test, learn, repeat.\nHost: Erik Christiansen, CEO of Justuno\nGuest: Jon MacDonald, President & Founder of the good\nGet a copy of Jon’s book, Behind the Click, and use code “btcpodcast50” for 50% off. Plus, get your hard copy of Behind the Click signed by Jon Macdonald send an email to (kathryn@justuno.com) or message Jon or Erik on LinkedIn. \nTranscript:\nErik 00:00:50\nWelcome to the conversion show. Today we have our longstanding guest, Jon MacDonald from the good. Welcome, Jon.\nJon 00:00:58\nThanks for having me once again.\nErik 00:01:01\nSo Jon's just come in fresh off his his recent book tour. What is a digital book tour?\nJon 00:01:07\nYeah, right, have something printed in analog and then do all the promotions digitally. That's pretty much what I've done. Although I had I did get one speaking engagement out of it, that I did in person. that specifically approached because of the book. So, yeah, that was in person. That was analog. And yeah, really excited about how how the launch has gone.\nErik 00:01:30\nIt's really the podcast tour these days.\nJon 00:01:33\nMore than anything. and it's so easy, right, to to just hop on for a half hour, an hour, have a great conversation and reach hundreds of people. it's it's hard to do that from the convenience of of your office on a daily basis.\nErik 00:01:48\nSo anyone that doesn't know, Jon, look em up on LinkedIn. Jon McDonald. We'll drop a link here. Jon is one of our closest conversion allies here in the in the industry. Jon is is out there, building programs, working with working with clients to ensure they optimize their digital experiences to convert. I was catching up on the good.\nErik 00:02:14\nI notice you have the digital experience optimization program, which as I run through it, it's, you know, if I was running, a retail business, any sort of business with a website, you would be the first person I call.\nJon 00:02:31\nI hear that sounds a lot coming from you.\nErik 00:02:33\nYeah. Well, so, we'll drop the link to this, too, and we'll actually going to touch on some of this stuff today for the audience. What we're talking about today. What is it? July 17th, 2024 is really, you know, Jon and I catch up every quarter. And today we're going to be talking about what's top of mind inside the walls at...","duration":"PT33M38S","genre":["Marketing"],"name":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-07-26","url":"https://podcasts.apple.com/us/podcast/whats-in-it-for-me-understanding-the-present-day/id1674667179?i=1000663449678","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-05-28","description":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of \"Behind the Click\". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of \"Behind The Click,\" and shares key takeaways for busy readers. \nErik an Jon discuss:\nUnderstanding the customer's mindset at each phase of the buying life cycle.Decision fatigue and the critical role of simplifying the purchasing process.Building trust and ensuring customer retention through the post-purchase experience.Challenges of personalization and the power of segmentation and automation.\nHost: Erik Christiansen, CEO of Justuno\nGuest: Jon MacDonald, President & Founder of the good\nTranscript\nErik 00:00:51 \nWe're going to kick off the conversion show today with Jon MacDonald, a former guest. And I'm really happy to have Jon today because, wanted to celebrate his new book, Behind the Click. I read his last one, opt in in the Optimizing Optimization. also founder of the good. And today we are talking about consumer psychology. and so welcome, Jon, to the show.\nJon 00:01:18\nHey, thanks for having me again. Great to be back.\n\nErik 00:01:20\nI was excited to talk about consumer psychology because it's what we've been talking about a lot lately. would you like to share? Let's hear about the book real quick. Let's hear about why you wrote it and what you're covering in it.\n\nJon 00:01:36\nWell, Behind the Click is about the psychological principles, behind the shortcuts that our brains take to make decisions every day. And how the different elements of your company's digital experience either guide customers towards that purchase, or sends them running to a competitor. And so understanding all of these, I think, you know, what has happened is I've been in the CRO industry for 15 years now.\n\nJon 00:02:04\nYou know, the good just turned 15 in April and, you know, the more work that we've done to optimize conversion rates, the more we've realized that to make real, lasting gains, you have to pull way further back on the customer experience than just conversion. And that was kind of a light bulb moment for this book, right? So many factors affect your conversions.\n\nJon 00:02:29\nand it starts way before a customer even begins to start thinking about purchasing from you. Right? As they're doing their research, they have a need. So every element of your website tells the customers something about what they do or do not want with or to buy from you, right? It's one of those things where if you have to understand in order to be effective, what's...","duration":"PT43M46S","genre":["Marketing"],"name":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-05-28","url":"https://podcasts.apple.com/us/podcast/how-does-consumer-psychology-impact-the-digital/id1674667179?i=1000657055006","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2024-02-09","description":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates.\nErik and Drew discuss:\nFrom fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.The digital shift and its impact on marketing.Product features and design elements of California Cowboy apparel.The highs and lows of return on ad spend.Website redesign + speed, growth trajectory, and conversion rates.Community, cost-saving, and creating a collective experience through sharing retail space with local brands.\nHost: Erik Christiansen, CEO of Justuno\nGuest: Drew Clark, Drew Clark, CEO, Founder, & Director at California Cowboy\nTranscript:\nIntro 00:00:05\nWelcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things conversion marketing. Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen.\n\nErik 00:00:50\nWelcome to the conversion show. Today is a special day. It's our first in-person interview. Here I am joined by Drew Clark, CEO and founder of California Cowboy. California Cowboy, Do you want to share a little bit about California Cowboy? Sure. You guys are done?\n\nDrew 00:01:09\nYeah, We make after sport apparel that's kind of designed to help you enjoy life offline as all of our product kind of has designed features that enable you to put your phone away. There's a dry pocket on the back of most of our products and it come with conversation cards. They're really fun. It can help you start or stop conversations, subtle reminders that it's so fun to talk to people in real life instead of just sliding into their dance.\n\nDrew 00:01:36\nAnd then there's also bottle pockets of package our shirts and robes.\n\nErik 00:01:39\nYou can lock your phone?\n\nDrew 00:01:41\nWe do make a product at all, and we call it the pocket pouch that actually prevents electromagnetic signals from getting to your phone. So this is very dark edge technology fabric that you slide your filter to the pouch and you kind of put it down, and it's just committing to","duration":"PT32M58S","genre":["Marketing"],"name":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2024-02-09","url":"https://podcasts.apple.com/us/podcast/the-wild-ride-of-retail-adapting-to-a/id1674667179?i=1000644769399","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2023-11-29","description":"In this episode of \"The Conversion Show,\" Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit 2023, 35% of Shopify Plus merchants have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Brian breaks down what this means for merchants and what the future looks like for E-commerce. \nErik, Travis, and Brian discuss:\nFinding the right product-market fit.Brand identity online.Influencer marketingMarketing is brand experience.Does high customization equal high converting?To survive as a brand you have to convert at checkout.Zero-party data expands beyond your email list.Why Shopify is the number one converting checkout in the world.\nHost: Erik Christiansen, CEO of Justuno\nGuest: Travis Logan, CTO at Justuno\nGuest: Brian Peters, Head of Platform Partnerships at Shopify\nTranscript:\nErik 00:00:50 - 00:01:22\nWelcome to the show today. I'm very excited because I have two guests. And so this is going to be a jam-packed episode where we're going to gain some insights into Shopify like never before. We're going to learn what that the leadership, what's top of mind with the Shopify leadership along with just, you know, leadership. Because today I have my my co-founder, Travis Logan, CTO of just, you know, on the show and Brian Peters, head of platform partnerships at Shopify.\n\nErik 00:01:22 - 00:01:33\nSo hang on, today is going to be a very insightful show. So we're going to jump into it. And the reason I have Brian on the show today. Welcome, Brian. Well, thank you.\n\nBrian 00:01:33 - 00:01:34\nThank you. Good to be here.\n\nErik 00:01:34 - 00:02:06\nI have Brian on here because I was down at the Shopify Enterprise event down in L.A., right by where that I-10 fire was, what, two days ago? I'm not surprised because that, you know, no Shopify, they like to select very colorful neighborhoods to have events like this colorful, really cool spot in the heart of downtown L.A. Brian got on stage and gave a presentation and he had a slide that stood out to me.\n\nErik 00:02:06 - 00:02:45\nAnd that's what we're talking about today. The quotes from the slide were, according to a survey of Shopify Plus merchants, 35% have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Now, we also the second reason we're here is Travis and I were at the Google next event in San Francisco wandering the expo and we stumbled upon a Shopify booth at Google Nexus conference.\n\nErik 00:02:46 - 00:03:16\nWhich one was...","duration":"PT53M19S","genre":["Marketing"],"name":"The Future of Online Retail: How Shopify is Transforming the Brand Experience With Guest Brian Peters Head of Platform Partnerships at Shopify","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2023-11-29","url":"https://podcasts.apple.com/us/podcast/the-future-of-online-retail-how-shopify-is/id1674667179?i=1000636951105","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2023-11-09","description":"In this episode of \"The Conversion Show,\" Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlocking successful conversions, the art of building trust with customers, and the rising trend of focusing on SEO due to increasing costs. \nErik and Alex discuss:\nThe significance of analyzing mobile and desktop trafficThe tactful application of product recommendations and upsellsThe need for engaging contentThe DNA of successful CRO clientsWhere businesses fall short in understanding client personas\nHost: Erik Christiansen, CEO of Justuno\nGuest: Alex Courselle, Founder & CEO of KARL Mission\nTranscript:\nErik 00:00:50\nWelcome back to the Conversion Show. Today I have a special guest that I think anyone going into this holiday season is going to be very excited about. With me today is Alex Courselle, who has ten-plus years in CRO and is founder CEO of KARL Mission. So if you are in front of a computer, check out karlmission.com You'll get the whole breakdown.\n\nErik 00:01:14\nBut welcome to the show Alex.\n\nAlex 00:01:17\nThank you so much for having me. That's pretty cool.\n\nErik 00:01:20\nSo for today's show, it is November 6th. And everyone's gearing up. You know they've hit play. Everyone's already started their cyber sales. because you know it's not just one day anymore. We're all getting the emails. But there's still more to be done. Every website can always be optimized. Campaigns can always be updated. So today what we're going to do for our listeners is really hear, you know, with Alex's experience, what's trending, what is top of mind with CRO today. And see if we can't get some insights that maybe you can still apply to your sites for this holiday season. So with that, I'm putting you on the spot right off the bat, Alex. But before we do that, let's set the stage for your background. Ten years in CRO, it's very rare for us to come across talent and experience like yours.\n\nErik 00:02:20\nSo could you just share with the crowd, what you're doing at KARL Mission and how you got there?\n\nAlex 00:02:27\nYeah. For sure. So. Basically, I started in design and I went into SEO. I stayed in that cluster of digital marketing kind of roles, up to that time I was production director. And then our company, I started being bought by a prospect, and then the option was open to do whatever. So I just decided to start into CRO. It was back in Paris and a prospect and very interesting because at the time there were no merch products and people didn't understand it as well. So it needs to be, you know, easy to understand for everyone. So I had to create the packages and everything. So I really started from scratch. My whole experience didn't really have much guidance or anything. So it was really it was a bit the Western at the time. I felt like the field was empty, the street was empty, no...","duration":"PT38M24S","genre":["Marketing"],"name":"The Foundation of Great Conversion Is Incredible Customer Experience With Guest Alex Courselle, Found & CEO at KARL Mission","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2023-11-09","url":"https://podcasts.apple.com/us/podcast/the-foundation-of-great-conversion-is/id1674667179?i=1000634285639","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2023-09-06","description":"In this episode of \"The Conversion Show,\" Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, retargeting, and acquisition. \nErik and Drew discuss:\nThe integration capabilities of Post Pilot with platforms like Shopify and Klaviyo.The concept of the discount ladder and the 30, 60, 90 plan.Optimizing retention, basket size, and conversion rates before focusing on customer acquisition. The key to effective postcard designs is treating direct mail like a Facebook ad. The shift in mindset regarding direct-to-consumer brands.\nWatch the episode on The Conversion Show YouTube channel\nHost: Erik Christiansen https://www.linkedin.com/in/erikc/\nGuest: Drew Sanocki https://www.linkedin.com/in/sanocki/\nJustuno https://www.justuno.com/\nPostPilot https://postpilot.com/\nTranscript:\nIntro 00:00:05\nWelcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things conversion marketing. Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen.\nErik 00:00:51\nWelcome to the conversion show today. I'm really proud to have my guest, Drew Sanocki, who we go back ten-plus years and I encourage anyone listening if you're in front of a computer and type Drew Sanocki into LinkedIn and you're going to find a background that is is very well, what's the word? Diverse. \nDrew 00:01:17\nLong and boring.\n\nErik 00:01:18\nIt's well-versed. KarmelLoop retailer he's been a retailer himself he is now CEO of Post Pilot a direct-to-consumer postcards highly segmented which is what we're going to get into today. Very exciting. So let's welcome to the show Drew.\n\nDrew 00:01:37 \nThanks, Eric. It's good to see you again. As you said, we've known each other for ten-plus years. I remember when we took over Karmaloop you know, we got it out of bankruptcy. And one of the first things we did was put Justuno up. And that was probably 2014, 2015, just to reengineer the pop up. And they were amazed at how we went from, I don't know, we probably ten next to the opt-ins in a week back then.\n\nErik 00:02:02\nDrew has always been a...","duration":"PT38M22S","genre":["Marketing"],"name":"The Power of Direct Mail in E-commerce: An Overlooked Marketing Channel with Drew Sanocki, Founder of PostPilot","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2023-09-06","url":"https://podcasts.apple.com/us/podcast/the-power-of-direct-mail-in-e-commerce/id1674667179?i=1000627117801","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2023-08-17","description":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur.\nErik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet to come in the next few.\nErik and Blair discuss:\nThe need for businesses to diversify platforms to truly thrive.Brands aren't doing product-led growth correctly.Anxiety and concern among app partners regarding competition from ShopifyExperimentation and impeccable products are key in today's dynamic ecosystem.Is \"freemium\" still a sexy term? Product-led growth, pricing models, and the challenges faced by developers.\nHost: Erik Christiansen\nGuest: Blair Beckwith\nSponsored by: 38 Proven Email Pop Up designs by Justuno\nTidio\nRailspur\nTranscript:\nErik 00:51\nAll right, folks. Today is a special day for the conversion show because one of the top questions I get asked personally is having been in the shop ecosystem for ten plus years, one of the first questions I always get asked is, hey, what's what's the check? What's the deal with the Shopify App Store? And you know, anyone who's in this world today is the show for you because you have combined 20 years exactly of Shopify App Store experience between Blair and I. I just looked it up March 19, 2013, Blair and I first emailed each other. So today's show, you saw the title, you know who's on here, Blair Beckwith, welcome to the show.\nBlair 01:44\nThanks for having me. Eric, I was looking today, too, and I was I mean, I was thinking back, I think that we met in person maybe that summer in San Francisco. It was one of my first trips as a Shopify employee. Shopify was so small back then, I barely had a budget for a hotel. I remember staying in the Tenderloin and meeting up with you for lunch. You had a little office, and I think I want to call like the financial district. Was that what that area was called?\n\nErik 02:15\nYeah, we moved offices every year for a while and, we were probably on 2nd and Mission.\n\nBlair 02:26\nIt was a little bit more like a corporate building. It was a little bit more modern. It was on a nonground floor. I remember taking an elevator. I remember walking with you to go get sandwiches down by the water.\n\nErik 02:28\nI was trying to impress you, huh?\n\nBlair 02:39\nYeah. Yeah, it was, man, it was a long time ago.\n\nErik 02:43\nI do have to correct you because you said you were. It was early days as an employee, but technically, weren't you an intern?\n\nBlair 02:53\nBy that point, I had graduated to full-time employment status. No. Yeah, I started. Yeah. Yeah. I mean, we can get into all that we can get into. Well, for sure.\n\nErik 03:03\nIt's funny. Like, I'm trying to remember back the earliest memory, and in talking about budgets, you know, Shopify. I didn't have the budget for a hotel for you. We've always just seen as always...","duration":"PT1H15M31S","genre":["Marketing"],"name":"Everything You Wanted to Know About the Shopify App Ecosystem with Blair Beckwith, head of Ecommerce at Tidio and Founder at Railspur","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2023-08-17","url":"https://podcasts.apple.com/us/podcast/everything-you-wanted-to-know-about-the-shopify-app/id1674667179?i=1000624804144","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2023-08-03","description":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.\nKyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.\nKyle and Erik discuss:\nHow changes in first-party and zero-party data are reshaping the way businesses interact with their customers.Bridging the gap between online and offline experience.Reliance on discounts and sales isn't necessary to maintain brand value.The value of retail stores in enhancing the customer experience and building trust.Owning first-party data and moving away from relying on third-party pixels.Importance of understanding visitor identities for personalization and conversion optimization.Creative alternatives for engaging visitors and capturing data.\nHost: Erik Christiansen\nGuest: Kyle Brucculeri\nJustuno\nGorjana","duration":"PT46M15S","genre":["Marketing"],"name":"How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2023-08-03","url":"https://podcasts.apple.com/us/podcast/how-to-create-a-customer-centric-fully-omnichannel/id1674667179?i=1000623311778","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2023-06-29","description":"In this special *CROSSOVER* episode of \"The Conversion Show\" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies. \nMatthew shares his approach to building a strategy, which involves starting from the top with company goals and working his way down to specific tactics, always keeping ROI in mind. The episode provides insights into the MarTech stack and customer retention strategies of a successful e-commerce brand.\nErik and Matthew dive into:\nApps used by Pretty Litter and their cart technologyIncentivizing First-Time Customers Pretty Litter's referral programThe Realities of Being a Digital MarketerMigrating SMS providersExpanding to international marketsHow digital marketers are always hungry for more information\nHost: Erik Christiansen - https://www.linkedin.com/in/erikc/\nGuest: Matthew Seifert - https://www.linkedin.com/in/matthewseifert/\nJustuno - https://www.justuno.com/\nPretty Litter - https://www.prettylitter.com/","duration":"PT34M57S","genre":["Marketing"],"name":"The Pursuit of Growth and Customer Connection in E-Commerce Digital Marketing - with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2023-06-29","url":"https://podcasts.apple.com/us/podcast/the-pursuit-of-growth-and-customer-connection-in/id1674667179?i=1000618763334","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"},{"@type":"AudioObject","datePublished":"2023-06-22","description":"In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). \nMona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience. \nMona and Erik discuss:\nthe role of AI tools and automation in reducing bounce rates improving relevancy for the consumer the challenges of managing paid media and digital marketing for multiple brandsleveraging influencer marketing and user-generated content to drive traffic and saleshow to provide a better customer experiencethe importance of customer data and segmentation for personalization at scaleovercoming challenges with the right tech stack\nHost: Erik Christiansen - https://www.linkedin.com/in/erikc/\nGuest: Mona Sutherland - https://www.linkedin.com/in/monasutherland/\nJustuno - https://www.justuno.com/\nGrendene Global Brands (Melissa) - https://www.shopmelissa.com/","duration":"PT49M24S","genre":["Marketing"],"name":"Strategies and Challenges Behind Managing Multiple E-Commerce Brands and Channels - with Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands","offers":[{"@type":"Offer","category":"free","price":0}],"requiresSubscription":"no","uploadDate":"2023-06-22","url":"https://podcasts.apple.com/us/podcast/strategies-and-challenges-behind-managing-multiple-e/id1674667179?i=1000617948245","thumbnailUrl":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/1200x1200bf.webp"}]} </script>   <script type="module" crossorigin src="/assets/index-af966435.js"></script> <link rel="stylesheet" href="/assets/index-b5f9aaac.css"> </head> <body> <svg style="display: none" xmlns="http://www.w3.org/2000/svg"> <symbol id="play-circle-fill" viewBox="0 0 60 60"> <path class="icon-circle-fill__circle" fill="var(--iconCircleFillBG, transparent)" d="M30 60c16.411 0 30-13.617 30-30C60 13.588 46.382 0 29.971 0 13.588 0 .001 13.588.001 30c0 16.383 13.617 30 30 30Z" /> <path fill="var(--iconFillArrow, var(--keyColor, black))" d="M24.411 41.853c-1.41.853-3.028.177-3.028-1.294V19.47c0-1.44 1.735-2.058 3.028-1.294l17.265 10.235a1.89 1.89 0 0 1 0 3.265L24.411 41.853Z" /> </symbol> </svg> <script defer src="/assets/focus-visible/focus-visible.min.js"></script> <script async src="/includes/js-cdn/musickit/v3/amp/musickit.js" ></script> <script type="module" async src="/includes/js-cdn/musickit/v3/components/musickit-components/musickit-components.esm.js" ></script> <script nomodule async src="/includes/js-cdn/musickit/v3/components/musickit-components/musickit-components.js" ></script> <div id="body-container"> <div class="app-container svelte-un7pys" data-testid="app-container"> <div class="header svelte-34z40f" data-testid="header"><nav data-testid="navigation" class="navigation svelte-1ovc3hy"><div class="navigation__header svelte-1ovc3hy"><div data-testid="logo" class="logo svelte-1gk6pig"> <a aria-label="Apple Podcasts" role="img" href="https://podcasts.apple.com/us/browse" class="svelte-1gk6pig"><svg height="12" viewBox="0 0 67 12" width="67" class="podcasts-logo" aria-hidden="true"><path d="M45.646 3.547c1.748 0 2.903.96 2.903 2.409v5.048h-1.44V9.793h-.036c-.424.819-1.35 1.337-2.31 1.337-1.435 0-2.437-.896-2.437-2.22 0-1.288.982-2.065 2.722-2.17l2.005-.112v-.56c0-.82-.536-1.282-1.448-1.282-.836 0-1.42.4-1.539 1.037H42.66c.042-1.33 1.274-2.276 2.986-2.276zm-22.971 0c2.123 0 3.474 1.456 3.474 3.774 0 2.325-1.344 3.774-3.474 3.774s-3.474-1.45-3.474-3.774c0-2.318 1.358-3.774 3.474-3.774zm15.689 0c1.88 0 3.05 1.19 3.174 2.626h-1.434c-.132-.778-.737-1.359-1.726-1.359-1.156 0-1.922.974-1.922 2.507 0 1.568.773 2.514 1.936 2.514.933 0 1.545-.47 1.712-1.324h1.448c-.167 1.548-1.399 2.584-3.174 2.584-2.089 0-3.453-1.435-3.453-3.774 0-2.29 1.364-3.774 3.439-3.774zm14.263.007c1.622 0 2.785.903 2.82 2.206h-1.414c-.062-.652-.612-1.05-1.448-1.05-.814 0-1.357.377-1.357.952 0 .44.362.735 1.12.924l1.233.287c1.476.357 2.033.903 2.033 1.981 0 1.33-1.254 2.241-3.043 2.241-1.726 0-2.889-.89-3-2.234h1.49c.104.708.668 1.086 1.58 1.086.898 0 1.462-.371 1.462-.96 0-.455-.279-.7-1.044-.896L51.75 7.77c-1.323-.322-1.991-1.001-1.991-2.024 0-1.302 1.163-2.191 2.868-2.191zm11.396 0c1.622 0 2.784.903 2.82 2.206h-1.414c-.063-.652-.613-1.05-1.448-1.05-.815 0-1.358.377-1.358.952 0 .44.362.735 1.121.924l1.232.287C66.452 7.23 67 7.776 67 8.854c0 1.33-1.244 2.241-3.033 2.241-1.726 0-2.889-.89-3-2.234h1.49c.104.708.668 1.086 1.58 1.086.898 0 1.461-.371 1.461-.96 0-.455-.278-.7-1.044-.896l-1.308-.322c-1.323-.322-1.992-1.001-1.992-2.024 0-1.302 1.163-2.191 2.869-2.191zM6.368 2.776l.221.001c.348.028 1.352.135 1.994 1.091-.053.04-1.19.7-1.177 2.088.013 1.656 1.445 2.209 1.458 2.222-.013.041-.227.782-.749 1.55-.455.673-.924 1.333-1.673 1.346-.723.014-.964-.43-1.793-.43-.83 0-1.098.417-1.78.444-.723.027-1.272-.715-1.727-1.388C.205 8.34-.504 5.862.46 4.191c.468-.835 1.325-1.36 2.248-1.373.71-.013 1.365.471 1.793.471.429 0 1.191-.565 2.088-.512zM33.884.9v10.104h-1.462V9.751h-.028c-.432.84-1.267 1.33-2.332 1.33-1.83 0-3.077-1.484-3.077-3.76s1.246-3.76 3.063-3.76c1.051 0 1.88.49 2.297 1.302h.028V.9zm24.849.995v1.743h1.392v1.197h-1.392v4.061c0 .63.279.925.891.925.153 0 .397-.021.494-.035v1.19c-.167.042-.5.07-.835.07-1.483 0-2.06-.56-2.06-1.989V4.835h-1.066V3.638h1.065V1.895zM15.665.9c1.949 0 3.306 1.352 3.306 3.32 0 1.974-1.385 3.332-3.355 3.332h-2.158v3.452h-1.56V.9zm31.388 6.778-1.803.112c-.898.056-1.406.448-1.406 1.078 0 .645.529 1.065 1.336 1.065 1.051 0 1.873-.729 1.873-1.688zM22.675 4.793c-1.218 0-1.942.946-1.942 2.528 0 1.596.724 2.528 1.942 2.528s1.942-.932 1.942-2.528c0-1.59-.724-2.528-1.942-2.528zm7.784.056c-1.17 0-1.935.974-1.935 2.472 0 1.512.765 2.479 1.935 2.479 1.155 0 1.928-.98 1.928-2.479 0-1.484-.773-2.472-1.928-2.472zM15.254 2.224h-1.796v4.012h1.789c1.357 0 2.13-.735 2.13-2.01 0-1.274-.773-2.002-2.123-2.002zM6.596.13c.067.649-.188 1.283-.563 1.756-.39.46-1.007.824-1.624.77-.08-.621.228-1.283.577-1.688.389-.473 1.06-.81 1.61-.838z"></path></svg></a> </div> <div class="search-input-wrapper svelte-1gxcl7k" data-testid="search-input"><div data-testid="amp-search-input" aria-controls="search-suggestions" aria-expanded="false" aria-haspopup="listbox" aria-label="Search" aria-owns="search-suggestions" class="search-input-container svelte-rg26q6" tabindex="-1" role=""><div class="flex-container svelte-rg26q6"><form tabindex="-1" role="search" id="search-input-form" class="svelte-rg26q6"><svg height="16" width="16" viewBox="0 0 16 16" class="search-svg" aria-hidden="true"><path d="M11.87 10.835c.018.015.035.03.051.047l3.864 3.863a.735.735 0 1 1-1.04 1.04l-3.863-3.864a.744.744 0 0 1-.047-.051 6.667 6.667 0 1 1 1.035-1.035zM6.667 12a5.333 5.333 0 1 0 0-10.667 5.333 5.333 0 0 0 0 10.667z"></path></svg> <input value="" aria-autocomplete="list" aria-multiline="false" aria-label="Search" aria-controls="search-suggestions" placeholder="Search" spellcheck="false" autocomplete="off" autocorrect="off" autocapitalize="off" type="search" class="search-input__text-field svelte-rg26q6" data-testid="search-input__text-field"></form> </div> <div data-testid="search-scope-bar"></div> <div data-testid="bubble-tip"></div> </div> </div></div> <div data-testid="navigation-content" class="navigation__content svelte-1ovc3hy" id="navigation" aria-hidden="false"> <div class="navigation__scrollable-container svelte-1ovc3hy"><div data-testid="navigation-items-primary" class="navigation-items navigation-items--primary svelte-10swb3j"> <ul class="navigation-items__list svelte-10swb3j"> <li class="navigation-item navigation-item__home svelte-1oshxud" aria-selected="false" data-testid="navigation-item"> <a href="https://podcasts.apple.com/us/home" class="navigation-item__link svelte-1oshxud" role="button" data-testid="home" aria-pressed="false" tabindex="-1"><div class="navigation-item__content svelte-102zasc"> <span class="navigation-item__icon svelte-102zasc"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true"><path d="M6.392 19.41H17.84c1.172 0 1.831-.674 1.831-1.787v-6.731c0-.689-.205-1.18-.732-1.612l-5.794-4.863c-.322-.271-.651-.403-1.025-.403-.374 0-.703.132-1.025.403L5.3 9.28c-.527.432-.732.923-.732 1.612v6.73c0 1.114.659 1.788 1.823 1.788Zm0-1.106c-.402 0-.717-.293-.717-.681v-6.731c0-.352.088-.564.337-.77l5.793-4.855c.11-.088.227-.147.315-.147s.205.059.315.147l5.793 4.856c.242.205.337.417.337.769v6.73c0 .389-.315.682-.725.682h-3.596v-4.431c0-.337-.22-.557-.557-.557H10.56c-.337 0-.564.22-.564.557v4.43H6.392Z"></path></svg> </span> <span class="navigation-item__label svelte-102zasc"> Home </span> </div></a> </li> <li class="navigation-item navigation-item__browse svelte-1oshxud" aria-selected="false" data-testid="navigation-item"> <a href="https://podcasts.apple.com/us/browse" class="navigation-item__link svelte-1oshxud" role="button" data-testid="browse" aria-pressed="false" tabindex="-1"><div class="navigation-item__content svelte-102zasc"> <span class="navigation-item__icon svelte-102zasc"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true"><path d="M9.739 11.138c.93 0 1.399-.47 1.399-1.436V6.428c0-.967-.47-1.428-1.4-1.428h-3.34C5.469 5 5 5.461 5 6.428v3.274c0 .967.469 1.436 1.399 1.436h3.34Zm7.346 0c.93 0 1.399-.47 1.399-1.436V6.428c0-.967-.469-1.428-1.399-1.428h-3.333c-.937 0-1.406.461-1.406 1.428v3.274c0 .967.469 1.436 1.406 1.436h3.333Zm-7.368-1.033H6.414c-.257 0-.381-.132-.381-.403V6.428c0-.263.124-.395.38-.395h3.304c.256 0 .388.132.388.395v3.274c0 .271-.132.403-.388.403Zm7.353 0h-3.303c-.264 0-.388-.132-.388-.403V6.428c0-.263.124-.395.388-.395h3.303c.257 0 .381.132.381.395v3.274c0 .271-.124.403-.38.403Zm-7.33 8.379c.93 0 1.399-.462 1.399-1.428v-3.282c0-.96-.47-1.428-1.4-1.428h-3.34c-.93 0-1.398.469-1.398 1.428v3.282c0 .966.469 1.428 1.399 1.428h3.34Zm7.346 0c.93 0 1.399-.462 1.399-1.428v-3.282c0-.96-.469-1.428-1.399-1.428h-3.333c-.937 0-1.406.469-1.406 1.428v3.282c0 .966.469 1.428 1.406 1.428h3.333ZM9.717 17.45H6.414c-.257 0-.381-.132-.381-.395v-3.274c0-.271.124-.403.38-.403h3.304c.256 0 .388.132.388.403v3.274c0 .263-.132.395-.388.395Zm7.353 0h-3.303c-.264 0-.388-.132-.388-.395v-3.274c0-.271.124-.403.388-.403h3.303c.257 0 .381.132.381.403v3.274c0 .263-.124.395-.38.395Z"></path></svg> </span> <span class="navigation-item__label svelte-102zasc"> Browse </span> </div></a> </li> <li class="navigation-item navigation-item__charts svelte-1oshxud" aria-selected="false" data-testid="navigation-item"> <a href="https://podcasts.apple.com/us/charts" class="navigation-item__link svelte-1oshxud" role="button" data-testid="charts" aria-pressed="false" tabindex="-1"><div class="navigation-item__content svelte-102zasc"> <span class="navigation-item__icon svelte-102zasc"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true"><path d="M6.597 9.362c.278 0 .476-.161.476-.49V6.504c0-.307-.22-.505-.542-.505-.257 0-.418.088-.6.212l-.52.36c-.147.102-.228.197-.228.35 0 .191.147.323.315.323.095 0 .14-.015.264-.102l.337-.227h.014V8.87c0 .33.19.49.484.49Zm12.568-.886c.33 0 .593-.257.593-.586a.586.586 0 0 0-.593-.594h-9.66a.586.586 0 0 0-.594.594c0 .33.264.586.593.586h9.661ZM7.3 13.778c.198 0 .351-.139.351-.344 0-.22-.146-.359-.351-.359H6.252v-.022l.601-.483c.498-.41.696-.645.696-1.077 0-.586-.49-.981-1.282-.981-.703 0-1.208.366-1.208.835 0 .234.153.359.402.359.169 0 .279-.052.381-.22.103-.176.235-.271.44-.271.212 0 .366.139.366.344 0 .176-.088.33-.469.63l-.96.791a.493.493 0 0 0-.204.41c0 .227.16.388.402.388H7.3Zm11.865-.871a.59.59 0 1 0 0-1.18h-9.66a.59.59 0 1 0 0 1.18h9.66ZM6.282 18.34c.871 0 1.384-.388 1.384-1.003 0-.403-.278-.681-.784-.725v-.022c.367-.066.66-.315.66-.74 0-.557-.542-.864-1.268-.864-.57 0-1.193.27-1.193.754 0 .205.146.352.373.352.161 0 .234-.066.337-.176.168-.183.3-.242.483-.242.227 0 .396.11.396.33 0 .205-.176.308-.476.308h-.08c-.206 0-.338.102-.338.314 0 .198.125.315.337.315h.095c.33 0 .506.11.506.337 0 .198-.183.345-.432.345-.257 0-.44-.147-.579-.286-.088-.08-.161-.14-.3-.14-.235 0-.403.14-.403.367 0 .505.688.776 1.282.776Zm12.883-1.01c.33 0 .593-.257.593-.586a.586.586 0 0 0-.593-.594h-9.66a.586.586 0 0 0-.594.594c0 .33.264.586.593.586h9.661Z"></path></svg> </span> <span class="navigation-item__label svelte-102zasc"> Top Charts </span> </div></a> </li> <li class="navigation-item navigation-item__search svelte-1oshxud" aria-selected="false" data-testid="navigation-item"> <a href="https://podcasts.apple.com/us/search" class="navigation-item__link svelte-1oshxud" role="button" data-testid="search" aria-pressed="false" tabindex="-1"><div class="navigation-item__content svelte-102zasc"> <span class="navigation-item__icon svelte-102zasc"> <svg height="24" viewBox="0 0 24 24" width="24" aria-hidden="true"><path d="M17.979 18.553c.476 0 .813-.366.813-.835a.807.807 0 0 0-.235-.586l-3.45-3.457a5.61 5.61 0 0 0 1.158-3.413c0-3.098-2.535-5.633-5.633-5.633C7.542 4.63 5 7.156 5 10.262c0 3.098 2.534 5.632 5.632 5.632a5.614 5.614 0 0 0 3.274-1.055l3.472 3.472a.835.835 0 0 0 .6.242zm-7.347-3.875c-2.417 0-4.416-2-4.416-4.416 0-2.417 2-4.417 4.416-4.417 2.417 0 4.417 2 4.417 4.417s-2 4.416-4.417 4.416z" fill-opacity=".95"></path></svg> </span> <span class="navigation-item__label svelte-102zasc"> Search </span> </div></a> </li></ul> </div> </div> <div class="navigation__native-cta"><div slot="native-cta"></div></div></div> </nav> </div> <div id="scrollable-page" class="scrollable-page svelte-4la6q7" data-testid="main-section" aria-hidden="false"> <div class="player-bar svelte-b5stxy" data-testid="player-bar" aria-label="Media Controls" aria-hidden="false"> </div> <main data-testid="main" class="svelte-274d6w"><div class="content-container svelte-274d6w" data-testid="content-container"> <div class="page-container svelte-1vsyrnf"> <div class="section section--showHeaderRegular svelte-1jzcdlo without-bottom-spacing" data-testid="section-container" aria-label="Featured" aria-hidden="false"> <div class="shelf-content" data-testid="shelf-content"> <div class="container-detail-header svelte-1qyfciv" data-testid="container-detail-header"><div class="headings svelte-1qyfciv"> <h1 class="headings__title svelte-1qyfciv" data-testid="non-editable-product-title"><span dir="auto">The Conversion Show</span></h1> <div class="headings__subtitles svelte-1qyfciv" data-testid="product-subtitles"><span class="provider svelte-123qhuj">Erik Christiansen, CEO & Co-Founder of Justuno</span></div> <div class="headings__metadata-bottom svelte-1qyfciv"><ul class="metadata svelte-123qhuj"><li aria-label="5.0 out of 5, 2 ratings" class="svelte-123qhuj"><span class="star svelte-123qhuj" aria-hidden="true"><svg class="icon" viewBox="0 0 64 64" title=""><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></span> 5.0 (2) </li><li class="svelte-123qhuj">MARKETING</li><li class="svelte-123qhuj">UPDATED WEEKLY</li></ul> </div></div> <div class="primary-actions svelte-1qyfciv"><div class="primary-actions__button primary-actions__button--play svelte-1qyfciv"><div class="button-action svelte-1dchn99 primary" data-testid="button-action"> <div class="button svelte-1qdxflc primary" data-testid="button-base-wrapper"><button data-testid="button-base" type="button" class="svelte-1qdxflc"> <span data-testid="button-icon-play" class="icon svelte-1dchn99"><svg height="16" viewBox="0 0 16 16" width="16"><path d="m4.4 15.14 10.386-6.096c.842-.459.794-1.64 0-2.097L4.401.85c-.87-.53-2-.12-2 .82v12.625c0 .966 1.06 1.4 2 .844z"></path></svg></span> Latest Episode </button> </div> </div> </div> <div class="primary-actions__button primary-actions__button--shuffle svelte-1qyfciv"> </div></div> <div class="show-artwork svelte-123qhuj" slot="artwork" style="--background-color:#444c4f; --joe-color:#444c4f;"><div data-testid="artwork-component" class="artwork-component artwork-component--aspect-ratio artwork-component--orientation-square svelte-5c4idz container-style artwork-component--fullwidth artwork-component--has-borders" style=" --artwork-bg-color: #444c4f; --aspect-ratio: 1; --placeholder-bg-color: #444c4f; "> <picture class="svelte-5c4idz"><source sizes=" (max-width:999px) 270px,(min-width:1000px) and (max-width:1319px) 300px,(min-width:1320px) and (max-width:1679px) 300px,300px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/270x270bb.webp 270w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/300x300bb.webp 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/540x540bb.webp 540w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/600x600bb.webp 600w" type="image/webp"> <source sizes=" (max-width:999px) 270px,(min-width:1000px) and (max-width:1319px) 300px,(min-width:1320px) and (max-width:1679px) 300px,300px" srcset="https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/270x270bb-60.jpg 270w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/300x300bb-60.jpg 300w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/540x540bb-60.jpg 540w,https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/600x600bb-60.jpg 600w" type="image/jpeg"> <img alt="The Conversion Show" class="artwork-component__contents artwork-component__image svelte-5c4idz" src="/assets/artwork/1x1.gif" decoding="async" width="300" height="300" style="opacity: 1;"></picture> </div> </div> <div class="description svelte-1qyfciv" data-testid="description"> <div class="truncate-wrapper svelte-p1v1m6"><p data-testid="truncate-text" dir="auto" class="content svelte-p1v1m6" style="--lines: 3; --line-height: var(--lineHeight, 16); --link-length: 4;">The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all! If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you. Be sure to follow The Conversion Show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno. Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen: Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales. Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions. Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales. Learn more at https://www.justuno.com</p> </div> </div> <div class="secondary-actions svelte-1qyfciv"><div slot="secondary-actions"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div class="follow-button svelte-1mgiikm" data-testid="follow-button"><div class="follow-button__background svelte-1mgiikm" data-svelte-h="svelte-16r4sto"><div class="follow-button__background-fill svelte-1mgiikm"></div></div> <div class="follow-button__button-wrapper svelte-1mgiikm"><div data-testid="button-unfollow" class="follow-button__button follow-button__button--unfollow svelte-1mgiikm"><div class="button svelte-1qdxflc pill" data-testid="button-base-wrapper"><button data-testid="button-base" aria-label="Unfollow Show" type="button" disabled class="svelte-1qdxflc"> <svg height="16" viewBox="0 0 16 16" width="16"><path d="M6.233 14.929a.896.896 0 0 0 .79-.438l7.382-11.625c.14-.226.196-.398.196-.578 0-.43-.282-.71-.711-.71-.313 0-.485.1-.672.398l-7.016 11.18-3.64-4.766c-.196-.274-.391-.383-.672-.383-.446 0-.75.304-.75.734 0 .18.078.383.226.57l4.055 5.165c.234.304.476.453.812.453Z"></path></svg> </button> </div></div> <div class="follow-button__button follow-button__button--follow svelte-1mgiikm"><button aria-label="Follow Show" data-testid="button-follow" class="svelte-1mgiikm"><div class="button__content svelte-1mgiikm"><div class="button__content-group svelte-1mgiikm"><div class="button__icon svelte-1mgiikm" aria-hidden="true"><svg width="10" height="10" viewBox="0 0 10 10" xmlns="http://www.w3.org/2000/svg" fill-rule="evenodd" clip-rule="evenodd" stroke-linejoin="round" stroke-miterlimit="2" class="add-to-library__glyph add-to-library__glyph-add" aria-hidden="true"><path d="M.784 5.784h3.432v3.432c0 .43.354.784.784.784.43 0 .784-.354.784-.784V5.784h3.432a.784.784 0 1 0 0-1.568H5.784V.784A.788.788 0 0 0 5 0a.788.788 0 0 0-.784.784v3.432H.784a.784.784 0 1 0 0 1.568z" fill-rule="nonzero"></path></svg></div> <div class="button__text">Follow</div></div></div></button></div></div> </div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></div> </div></div> <div class="section section--episode svelte-1jzcdlo" data-testid="section-container" aria-label="Episodes" aria-hidden="false"><div class="header svelte-ad9v3y"> <div class="header-title-wrapper svelte-ad9v3y"> <h2 class="title svelte-ad9v3y title-link" data-testid="header-title"><button type="button" class="title__button svelte-ad9v3y" role="link" tabindex="0"><span class="dir-wrapper" dir="auto">Episodes</span> <svg class="chevron" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" aria-hidden="true"><path d="M19.817 61.863c1.48 0 2.672-.515 3.702-1.546l24.243-23.63c1.352-1.385 1.996-2.737 2.028-4.443 0-1.674-.644-3.09-2.028-4.443L23.519 4.138c-1.03-.998-2.253-1.513-3.702-1.513-2.994 0-5.409 2.382-5.409 5.344 0 1.481.612 2.833 1.739 3.96l20.99 20.347-20.99 20.283c-1.127 1.126-1.739 2.478-1.739 3.96 0 2.93 2.415 5.344 5.409 5.344Z"></path></svg></button></h2> </div> <div slot="buttons" class="section-header-buttons svelte-1jzcdlo"></div> </div> <div class="shelf-content" data-testid="shelf-content"><ol data-testid="episodes-list" class="svelte-8rlk6b"><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/navigating-the-evolution-of-activecampaign/id1674667179?i=1000702140262" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">6D AGO</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">Navigating the Evolution of ActiveCampaign with Adam Tuttle</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">53 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/navigating-the-wild-west-of-visitor-identification/id1674667179?i=1000699218640" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">MAR 14</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing. Chapters Understanding Website Visitor Identification Technology Transparency and Accuracy in Visitor Identification Challenges of Data Accuracy and Its Implications Establishing a Baseline for Testing Accuracy First-Party vs. Third-Party Data The Importance of Accurate Data in Marketing The Cost of Poor Data Quality Match Rate vs. Accuracy in Visitor Identification The Dangers of Relying on Inaccurate Data Industry Reactions and Future Directions Concluding Thoughts and Lessons Learned</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">39 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/data-digital-advertising-post-att-with-kyle-antoian/id1674667179?i=1000698757393" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">MAR 11</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">Data: Digital Advertising Post-ATT with Kyle Antoian</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy. In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences. We covered powerful subjects relating to  Digital Advertising Post-ATT Impact of iOS 14.5 on Marketing StrategiesThe Cookie Conundrum and Alternative SolutionsFuture of Digital Marketing in a Privacy-Centric WorldThe Importance of Post-Purchase EngagementLeveraging Zero-Party Data for MarketingBuilding Lookalike Audiences: Strategies and InsightsThe Role of Identity Graphs in MarketingNavigating Attribution Challenges in E-CommerceUnderstanding App vs. On-Site ExperiencesLead Capture: The Foundation of Customer Engagement</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">40 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/founder-friday-sync-travis-and-i-cover-popular/id1674667179?i=1000696637970" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">FEB 27</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. Enjoy the show! Key Subjects:Co-Founder Relationship & TrustIndustry Trends & Company InsightsReporting in SaaS companies Reporting Challenges & Enhancements  Customer Requests for Advanced AnalyticsQuizzes & Advanced Reporting NeedsE-commerce & MarTech LandscapeShopify vs. BigCommerceKlaviyo's CDP & Broader Industry MovesIntegration Updates & ExpansionsGoogle AI & Future ImplicationsInvestment in SaaS & AIEntrepreneurial EdgeCar Shopping & Marketing Strategies SMS Marketing & Lead Capture</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">58 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/revving-up-conversions-how-trucktractortrailer-com/id1674667179?i=1000664836192" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">08/09/2024</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance. Erik, John, and Allan discuss: Modernizing the trucking industry to keep up with industry standards and meet customer expectations.Buyer-seller imbalance: attracting and retaining buyers and converting visitors to customers.The right tools and partnerships are crucial for their growth.Refining their website's user experience.Continuous improvement and adaptation are key to navigating a rapidly changing market and achieving long-term success.  Host: Erik Christiansen, CEO of Justuno Guest: John Gillie, Founder & CEO of TruckTractorTrailer.com Guest: Allan Anastacio, Head of Sales & Sales Operations at TruckTractorTrailer.com Transcript: Erik 00:00:51 Welcome to the Conversion Show. Today we have our special guest, John Gill, along with him, his counterpart Allan Anastacio, who heads up sales operations, everything which we'll get into today because we'd love to find out how our retailers operate behind the walls. but special guest, because we have a guest, you know, customer here with hands-on experience. Erik 00:01:18 And so in the retail world, truck, tractor trailer.com, hop on LinkedIn. You can find, both John and Allan on there and check out their backgrounds. But, welcome to the show, gentlemen. John 00:01:31 Thank you. Eric. Erik 00:01:33 So we are just wrapping about this industry of truck tractor trailer. and how to engage you are with your own audience. and customers, leveraging your email list 250,000 is share out, not just sale stuff, but more of your podcast and content. today, looking at what you are, what campaigns you're currently running, which is a lot of engagement with your visitors. Erik 00:02:08 Allan, you mentioned earlier what brought you to Justuno? I'd love to hear a little bit more again of, you know what Initially you were hoping to achieve and most importantly, where are we today? but what goals and focus are you to working on to grow your business? Allan 00:02:28 Yeah. that's a great question. Eric. And, you know, I think it's really important for, us to really, understand our platform, and understand really what our goal is on there. Well, we are a SaaS-based e-commerce platform, a marketplace for buyers and sellers. but we call ourselves more of a community. Allan 00:02:50 and, you know, our main goal is really to connect those buyers and sellers, but, you know, as you were talking about, with that before, how there's a lot of new technology out in the marketplace. There's a lot of technology on it. There's a lot of data that you can, you know, you can you can put IoT, you know, you can get your data, you know,...</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">47 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/whats-in-it-for-me-understanding-the-present-day/id1674667179?i=1000663449678" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">07/26/2024</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click".  Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and behavior, and how staying attuned to consumer needs and preferences is essential for success. Jon also shares a discount code for his book "Behind the Click," plus a chance to get a signed hard copy. Erik and Jon discuss: “What’s In It for Me?” consumers seek relevance and authenticity in return for their loyalty.Experience optimization vs. digital experience optimization.The magic of free shipping.Investing in customer experience beyond just conversion.Why do some shoppers abandon their carts? And what can you do about it?Test, test, test, learn, repeat. Host: Erik Christiansen, CEO of Justuno Guest: Jon MacDonald, President & Founder of the good Get a copy of Jon’s book, Behind the Click, and use code “btcpodcast50”  for 50% off. Plus, get your hard copy of Behind the Click signed by Jon Macdonald send an email to (kathryn@justuno.com) or message Jon or Erik on LinkedIn. Transcript: Erik  00:00:50 Welcome to the conversion show. Today we have our longstanding guest, Jon MacDonald from the good. Welcome, Jon. Jon 00:00:58 Thanks for having me once again. Erik 00:01:01 So Jon's just come in fresh off his his recent book tour. What is a digital book tour? Jon 00:01:07 Yeah, right, have something printed in analog and then do all the promotions digitally. That's pretty much what I've done. Although I had I did get one speaking engagement out of it, that I did in person. that specifically approached because of the book. So, yeah, that was in person. That was analog. And yeah, really excited about how how the launch has gone. Erik 00:01:30 It's really the podcast tour these days. Jon 00:01:33 More than anything. and it's so easy, right, to to just hop on for a half hour, an hour, have a great conversation and reach hundreds of people. it's it's hard to do that from the convenience of of your office on a daily basis. Erik 00:01:48 So anyone that doesn't know, Jon, look em up on LinkedIn. Jon McDonald. We'll drop a link here. Jon is one of our closest conversion allies here in the in the industry. Jon is is out there, building programs, working with working with clients to ensure they optimize their digital experiences to convert. I was catching up on the good. Erik 00:02:14 I notice you have the digital experience optimization program, which as I run through it, it's, you know, if I was running, a retail business, any sort of business with a website, you would be the first person I call. Jon 00:02:31 I hear that sounds a lot coming from you. Erik 00:02:33 Yeah. Well, so, we'll drop the link to this, too, and we'll actually going to touch on some of this stuff today for the audience. What we're talking about today. What is it? July 17th, 2024 is really, you know, Jon and I catch up every quarter. And today we're going to be talking about what's top of mind inside the walls at...</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">34 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/how-does-consumer-psychology-impact-the-digital/id1674667179?i=1000657055006" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">05/28/2024</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click".  Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of "Behind The Click," and shares key takeaways for busy readers.  Erik an Jon discuss: Understanding the customer's mindset at each phase of the buying life cycle.Decision fatigue and the critical role of simplifying the purchasing process.Building trust and ensuring customer retention through the post-purchase experience.Challenges of personalization and the power of segmentation and automation. Host: Erik Christiansen, CEO of Justuno Guest: Jon MacDonald, President & Founder of the good Transcript Erik 00:00:51  We're going to kick off the conversion show today with Jon MacDonald, a former guest. And I'm really happy to have Jon today because, wanted to celebrate his new book, Behind the Click. I read his last one, opt in in the Optimizing Optimization. also founder of the good. And today we are talking about consumer psychology. and so welcome, Jon, to the show. Jon 00:01:18 Hey, thanks for having me again. Great to be back. Erik 00:01:20 I was excited to talk about consumer psychology because it's what we've been talking about a lot lately. would you like to share? Let's hear about the book real quick. Let's hear about why you wrote it and what you're covering in it. Jon 00:01:36 Well, Behind the Click is about the psychological principles, behind the shortcuts that our brains take to make decisions every day. And how the different elements of your company's digital experience either guide customers towards that purchase, or sends them running to a competitor. And so understanding all of these, I think, you know, what has happened is I've been in the CRO industry for 15 years now. Jon 00:02:04 You know, the good just turned 15 in April and, you know, the more work that we've done to optimize conversion rates, the more we've realized that to make real, lasting gains, you have to pull way further back on the customer experience than just conversion. And that was kind of a light bulb moment for this book, right? So many factors affect your conversions. Jon 00:02:29 and it starts way before a customer even begins to start thinking about purchasing from you. Right? As they're doing their research, they have a need. So every element of your website tells the customers something about what they do or do not want with or to buy from you, right? It's one of those things where if you have to understand in order to be effective, what's...</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">44 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li><li class="svelte-8rlk6b"><div class="episode svelte-1douxfx"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/the-wild-ride-of-retail-adapting-to-a/id1674667179?i=1000644769399" class="link-action svelte-s28qt1"> <div data-testid="episode-wrapper" class="episode-wrapper svelte-1douxfx uses-wide-layout"> <div class="episode-details-container svelte-1douxfx"><section class="episode-details-container svelte-1h5wrda episode-details-container--wide-layout" data-testid="episode-content"><div class="episode-details svelte-1h5wrda"><div class="episode-details__eyebrow svelte-1h5wrda"> <p class="episode-details__published-date svelte-1h5wrda" data-testid="episode-details__published-date">02/09/2024</p> </div> <div class="episode-details__title svelte-1h5wrda"> <h3 class="episode-details__title-wrapper svelte-1h5wrda" dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 3);"> <span class="multiline-clamp__text svelte-1a7gcr6"><span class="episode-details__title-text" data-testid="episode-lockup-title">The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy</span></span> </div></h3> </div> <div class="episode-details__summary svelte-1h5wrda" data-testid="episode-content__summary"><p dir="auto"><div class="multiline-clamp svelte-1a7gcr6 multiline-clamp--overflow" style="--mc-lineClamp: var(--defaultClampOverride, 1);"> <span class="multiline-clamp__text svelte-1a7gcr6">In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates. Erik and Drew discuss: From fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.The digital shift and its impact on marketing.Product features and design elements of California Cowboy apparel.The highs and lows of return on ad spend.Website redesign + speed, growth trajectory, and conversion rates.Community, cost-saving, and creating a collective experience through sharing retail space with local brands. Host: Erik Christiansen, CEO of Justuno Guest: Drew Clark, Drew Clark, CEO, Founder, & Director at California Cowboy Transcript: Intro 00:00:05 Welcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things conversion marketing. Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen. Erik 00:00:50 Welcome to the conversion show. Today is a special day. It's our first in-person interview. Here I am joined by Drew Clark, CEO and founder of California Cowboy. California Cowboy, Do you want to share a little bit about California Cowboy? Sure. You guys are done? Drew 00:01:09 Yeah, We make after sport apparel that's kind of designed to help you enjoy life offline as all of our product kind of has designed features that enable you to put your phone away. There's a dry pocket on the back of most of our products and it come with conversation cards. They're really fun. It can help you start or stop conversations, subtle reminders that it's so fun to talk to people in real life instead of just sliding into their dance. Drew 00:01:36 And then there's also bottle pockets of package our shirts and robes. Erik 00:01:39 You can lock your phone? Drew 00:01:41 We do make a product at all, and we call it the pocket pouch that actually prevents electromagnetic signals from getting to your phone. So this is very dark edge technology fabric that you slide your filter to the pouch and you kind of put it down, and it's just committing to</span> </div></p></div> <div class="episode-details__meta svelte-1h5wrda"><div class="play-button-wrapper play-button-wrapper--meta svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div></div></div> </section> <section class="sub-container svelte-mm28iu lockup-has-artwork uses-wide-layout"><div class="episode-block svelte-mm28iu"><div class="play-button-wrapper play-button-wrapper--duration svelte-mm28iu"> <div class="interactive-play-button svelte-ru2n8h" data-testid="interactive-play-button"><button aria-label="Play" class="play-button svelte-frrpxg play-button--platter is-stand-alone" data-testid="play-button"><svg aria-hidden="true" class="icon play-svg" data-testid="play-icon" iconState="play"><use href="#play-circle-fill"></use></svg> </button> </div></div> <div class="episode-duration-container svelte-mm28iu"><div class="duration svelte-rzxh9h duration--alt" data-testid="episode-duration"><div class="progress-bar svelte-rzxh9h"></div> <div class="progress-time svelte-rzxh9h">33 min</div> </div></div> <div class="cloud-buttons-wrapper svelte-mm28iu"><div class="cloud-buttons svelte-u8ll6d" data-testid="cloud-buttons"><div class="cloud-buttons__save svelte-u8ll6d"><div slot="override-save-button" class="cloud-buttons__save svelte-mm28iu"></div></div> <amp-contextual-menu-button config="[object Object]" class="svelte-17unj9g"> <span aria-label="MORE" class="more-button svelte-17unj9g more-button--non-platter" data-testid="more-button" slot="trigger-content"><svg width="28" height="28" viewBox="0 0 28 28" class="glyph" xmlns="http://www.w3.org/2000/svg"><circle fill="var(--iconCircleFill, transparent)" cx="14" cy="14" r="14"></circle><path fill="var(--iconEllipsisFill, white)" d="M10.105 14c0-.87-.687-1.55-1.564-1.55-.862 0-1.557.695-1.557 1.55 0 .848.695 1.55 1.557 1.55.855 0 1.564-.702 1.564-1.55zm5.437 0c0-.87-.68-1.55-1.542-1.55A1.55 1.55 0 0012.45 14c0 .848.695 1.55 1.55 1.55.848 0 1.542-.702 1.542-1.55zm5.474 0c0-.87-.687-1.55-1.557-1.55-.87 0-1.564.695-1.564 1.55 0 .848.694 1.55 1.564 1.55.848 0 1.557-.702 1.557-1.55z"></path></svg></span> </amp-contextual-menu-button> </div></div></div></section></div></div></a> </div> </li> </ol></div></div> <div class="section section--linkListInline svelte-1jzcdlo" data-testid="section-container" aria-hidden="false"> <div class="shelf-content" data-testid="shelf-content"><div class="link-list svelte-12v9bo2" data-testid="link-list"> <a data-testid="click-action" href="https://podcasts.apple.com/us/podcast/id1674667179/episodes" class="link-action svelte-s28qt1" dir="auto">See All (32) </a> </div></div></div> <div class="section section--episodeSwoosh svelte-1jzcdlo" data-testid="section-container" aria-label="Trailers" aria-hidden="false"> <div class="shelf-content" data-testid="shelf-content"> <ul class="grid svelte-llyle5 grid--flow-row grid--custom-columns grid--episodes" data-testid="grid"> </ul></div></div> <div class="section section--ratings svelte-1jzcdlo" data-testid="section-container" aria-label="Ratings & Reviews" aria-hidden="false"><div class="header svelte-ad9v3y"> <div class="header-title-wrapper svelte-ad9v3y"> <h2 class="title svelte-ad9v3y" data-testid="header-title"><span class="dir-wrapper" dir="auto">Ratings & Reviews</span></h2> </div> <div slot="buttons" class="section-header-buttons svelte-1jzcdlo"></div> </div> <div class="shelf-content" data-testid="shelf-content"> <div class="wrapper svelte-110l1h4"><div class="amp-rating svelte-1rwyjxh" data-testid="rating-component"><div class="stats svelte-1rwyjxh" aria-label="5 out of 5"><div class="stats__main svelte-1rwyjxh" data-testid="amp-rating__average-rating">5</div> <div class="stats__total svelte-1rwyjxh" data-testid="amp-rating__total-text">out of 5</div></div> <div class="numbers svelte-1rwyjxh"><div class="numbers__star-graph svelte-1rwyjxh"><div class="numbers__star-graph__row row-0 svelte-1rwyjxh" aria-label="5 star, 100%"> <div class="numbers__star-graph__row__stars svelte-1rwyjxh"> <div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div></div> <div class="numbers__star-graph__row__bar svelte-1rwyjxh"><div class="numbers__star-graph__row__bar__foreground svelte-1rwyjxh" style="width: 100%" data-testid="star-row-5"></div></div> </div><div class="numbers__star-graph__row row-1 svelte-1rwyjxh" aria-label="4 star, 0%"> <div class="numbers__star-graph__row__stars svelte-1rwyjxh"> <div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div></div> <div class="numbers__star-graph__row__bar svelte-1rwyjxh"><div class="numbers__star-graph__row__bar__foreground svelte-1rwyjxh" style="width: 0%" data-testid="star-row-4"></div></div> </div><div class="numbers__star-graph__row row-2 svelte-1rwyjxh" aria-label="3 star, 0%"> <div class="numbers__star-graph__row__stars svelte-1rwyjxh"> <div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div></div> <div class="numbers__star-graph__row__bar svelte-1rwyjxh"><div class="numbers__star-graph__row__bar__foreground svelte-1rwyjxh" style="width: 0%" data-testid="star-row-3"></div></div> </div><div class="numbers__star-graph__row row-3 svelte-1rwyjxh" aria-label="2 star, 0%"> <div class="numbers__star-graph__row__stars svelte-1rwyjxh"> <div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div><div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div></div> <div class="numbers__star-graph__row__bar svelte-1rwyjxh"><div class="numbers__star-graph__row__bar__foreground svelte-1rwyjxh" style="width: 0%" data-testid="star-row-2"></div></div> </div><div class="numbers__star-graph__row row-4 svelte-1rwyjxh" aria-label="1 star, 0%"> <div class="numbers__star-graph__row__stars svelte-1rwyjxh"> <div class="star"><svg class="icon" viewBox="0 0 64 64"><path d="M13.559 60.051c1.102.86 2.5.565 4.166-.645l14.218-10.455L46.19 59.406c1.666 1.21 3.037 1.505 4.166.645 1.102-.833 1.344-2.204.672-4.166l-5.618-16.718 14.353-10.32c1.666-1.183 2.338-2.42 1.908-3.764-.43-1.29-1.693-1.935-3.763-1.908l-17.605.108-5.348-16.8C34.308 4.496 33.34 3.5 31.944 3.5c-1.372 0-2.34.995-2.984 2.984L23.61 23.283l-17.605-.108c-2.07-.027-3.333.618-3.763 1.908-.457 1.344.242 2.58 1.909 3.763l14.352 10.321-5.617 16.718c-.672 1.962-.43 3.333.672 4.166Z"></path></svg></div></div> <div class="numbers__star-graph__row__bar svelte-1rwyjxh"><div class="numbers__star-graph__row__bar__foreground svelte-1rwyjxh" style="width: 0%" data-testid="star-row-1"></div></div> </div></div> <div class="numbers__count svelte-1rwyjxh" data-testid="amp-rating__rating-count-text">2 Ratings</div></div> </div> </div></div></div> <div class="section section--paragraph svelte-1jzcdlo" data-testid="section-container" aria-label="About" aria-hidden="false"><div class="header svelte-ad9v3y"> <div class="header-title-wrapper svelte-ad9v3y"> <h2 class="title svelte-ad9v3y" data-testid="header-title"><span class="dir-wrapper" dir="auto">About</span></h2> </div> <div slot="buttons" class="section-header-buttons svelte-1jzcdlo"></div> </div> <div class="shelf-content" data-testid="shelf-content"> <div data-testid="paragraphs" class="paragraph-wrapper svelte-a06gdo" dir="auto">The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all! If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you. Be sure to follow The Conversion Show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno. Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen: Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales. Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions. Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales. Learn more at https://www.justuno.com </div></div></div> <div class="section section--information svelte-1jzcdlo" data-testid="section-container" aria-label="Information" aria-hidden="false"><div class="header svelte-ad9v3y"> <div class="header-title-wrapper svelte-ad9v3y"> <h2 class="title svelte-ad9v3y" data-testid="header-title"><span class="dir-wrapper" dir="auto">Information</span></h2> </div> <div slot="buttons" class="section-header-buttons svelte-1jzcdlo"></div> </div> <div class="shelf-content" data-testid="shelf-content"><ul class="information svelte-6ac9sy" data-testid="information"> <li><div class="title svelte-6ac9sy">Creator</div> <div class="content svelte-6ac9sy" dir="auto">Erik Christiansen, CEO & Co-Founder of Justuno </div> </li> <li><div class="title svelte-6ac9sy">Years Active</div> <div class="content svelte-6ac9sy" dir="auto">2023 - 2025 </div> </li> <li><div class="title svelte-6ac9sy">Episodes</div> <div class="content svelte-6ac9sy" dir="auto">32 </div> </li> <li><div class="title svelte-6ac9sy">Rating</div> <div class="content svelte-6ac9sy" dir="auto">Clean </div> </li> <li><div class="title svelte-6ac9sy">Copyright</div> <div class="content svelte-6ac9sy" dir="auto">© Copyright 2025 Erik Christiansen, CEO & Co-Founder of Justuno </div> </li> <li><div class="title svelte-6ac9sy">Show Website</div> <div class="content svelte-6ac9sy" style="--linkColor: var(--keyColor)" data-testid="information-content-with-action"> <a data-testid="click-action" href="https://www.justuno.com/" class="link-action link-action--external svelte-s28qt1" target="_blank" rel="noopener noreferrer" dir="auto"><span class="link-action__text svelte-s28qt1"> The Conversion Show </span><svg xmlns="http://www.w3.org/2000/svg" viewBox="11.914 4.592 12 12" width="12" height="12" style="fill: currentColor;" class="external-link-icon"><path d="M23.207 5.363c-.673-.664-1.613-.771-2.724-.771h-5.096c-1.095 0-2.038.109-2.708.773-.664.67-.765 1.596-.765 2.693v5.047c0 1.12.099 2.054.763 2.715.671.671 1.605.771 2.723.771h5.082c1.11 0 2.052-.1 2.724-.771.663-.67.763-1.595.763-2.715V8.079c0-1.12-.1-2.047-.763-2.715Zm-.289 2.534v5.388c0 .671-.087 1.371-.482 1.766-.395.396-1.103.489-1.773.489H15.22c-.67 0-1.379-.093-1.774-.489-.395-.395-.48-1.094-.48-1.766V7.918c0-.69.085-1.393.479-1.788.395-.396 1.108-.487 1.797-.487h5.422c.67 0 1.378.093 1.773.488.396.395.482 1.094.482 1.766Zm-2.928 4.304c.286 0 .476-.219.476-.52v-3.08c0-.39-.211-.54-.544-.54h-3.103c-.301 0-.5.19-.5.475 0 .287.205.477.513.477h1.19l.969-.103-1.018.953-2.41 2.403a.504.504 0 0 0-.155.355c0 .293.192.484.477.484.157 0 .282-.06.369-.148l2.409-2.409.939-1.006-.097 1.021v1.131c0 .308.192.507.484.507Z"></path></svg></a> </div> </li> </ul></div></div> </div> </div> </main> <footer data-testid="footer" class="svelte-kcb3mg"><div class="footer-secondary-slot svelte-kcb3mg"><div class="button-container svelte-14qifue languages-new-line"><button class="link svelte-14qifue" data-testid="locale-switcher-button">United States</button> <ul class="svelte-n776hm languages-new-line"><li class="svelte-n776hm"><a href="?l=es-MX" aria-label="This page is available in Español (México)" data-testid="other-language-es-MX" class="svelte-n776hm">Español (México)</a> </li><li class="svelte-n776hm"><a href="?l=ar" aria-label="This page is available in العربية" data-testid="other-language-ar" class="svelte-n776hm">العربية</a> </li><li class="svelte-n776hm"><a href="?l=ru" aria-label="This page is available in Русский" data-testid="other-language-ru" class="svelte-n776hm">Русский</a> </li><li class="svelte-n776hm"><a href="?l=zh-Hans-CN" aria-label="This page is available in 简体中文" data-testid="other-language-zh-Hans-CN" class="svelte-n776hm">简体中文</a> </li><li class="svelte-n776hm"><a href="?l=fr-FR" aria-label="This page is available in Français (France)" data-testid="other-language-fr-FR" class="svelte-n776hm">Français (France)</a> </li><li class="svelte-n776hm"><a href="?l=ko" aria-label="This page is available in 한국어" data-testid="other-language-ko" class="svelte-n776hm">한국어</a> </li><li class="svelte-n776hm"><a href="?l=pt-BR" aria-label="This page is available in Português (Brazil)" data-testid="other-language-pt-BR" class="svelte-n776hm">Português (Brazil)</a> </li><li class="svelte-n776hm"><a href="?l=vi" aria-label="This page is available in Tiếng Việt" data-testid="other-language-vi" class="svelte-n776hm">Tiếng Việt</a> </li><li class="svelte-n776hm"><a href="?l=zh-Hant-TW" aria-label="This page is available in 繁體中文 (台灣)" data-testid="other-language-zh-Hant-TW" class="svelte-n776hm">繁體中文 (台灣)</a> </li></ul></div> <dialog data-testid="dialog" class="svelte-dr9cts" id=""><div data-testid="locale-switcher-modal-container" class="locale-switcher-modal-container svelte-g3ujv7"><button data-testid="locale-switcher-modal-close-button" class="close-button svelte-g3ujv7" type="button" aria-label="Close"><svg width="18" height="18" viewBox="0 0 18 18" aria-hidden="true" data-testid="locale-switcher-modal-close-button-svg"><path d="M1.2 18C.6 18 0 17.5 0 16.8c0-.4.1-.6.4-.8l7-7-7-7c-.3-.2-.4-.5-.4-.8C0 .5.6 0 1.2 0c.3 0 .6.1.8.3l7 7 7-7c.2-.2.5-.3.8-.3.6 0 1.2.5 1.2 1.2 0 .3-.1.6-.4.8l-7 7 7 7c.2.2.4.5.4.8 0 .7-.6 1.2-1.2 1.2-.3 0-.6-.1-.8-.3l-7-7-7 7c-.2.1-.5.3-.8.3z"></path></svg></button> <div class="header-container svelte-g3ujv7"><span data-testid="locale-switcher-modal-title" class="title svelte-g3ujv7">Select a country or region</span></div> <div class="region-container svelte-g3ujv7"><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Africa, Middle East, and India</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/dz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Algeria</span></a> </li><li class="svelte-a89zv9"><a href="/ao/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Angola</span></a> </li><li class="svelte-a89zv9"><a href="/am/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Armenia</span></a> </li><li class="svelte-a89zv9"><a href="/az/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Azerbaijan</span></a> </li><li class="svelte-a89zv9"><a href="/bh/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bahrain</span></a> </li><li class="svelte-a89zv9"><a href="/bj/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Benin</span></a> </li><li class="svelte-a89zv9"><a href="/bw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Botswana</span></a> </li><li class="svelte-a89zv9"><a href="/bn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Brunei Darussalam</span></a> </li><li class="svelte-a89zv9"><a href="/bf/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Burkina Faso</span></a> </li><li class="svelte-a89zv9"><a href="/cm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cameroun</span></a> </li><li class="svelte-a89zv9"><a href="/cv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cape Verde</span></a> </li><li class="svelte-a89zv9"><a href="/td/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Chad</span></a> </li><li class="svelte-a89zv9"><a href="/ci/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Côte d’Ivoire</span></a> </li><li class="svelte-a89zv9"><a href="/cd/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Congo, The Democratic Republic Of The</span></a> </li><li class="svelte-a89zv9"><a href="/eg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Egypt</span></a> </li><li class="svelte-a89zv9"><a href="/sz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Eswatini</span></a> </li><li class="svelte-a89zv9"><a href="/ga/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Gabon</span></a> </li><li class="svelte-a89zv9"><a href="/gm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Gambia</span></a> </li><li class="svelte-a89zv9"><a href="/gh/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ghana</span></a> </li><li class="svelte-a89zv9"><a href="/gw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Guinea-Bissau</span></a> </li><li class="svelte-a89zv9"><a href="/in/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>India</span></a> </li><li class="svelte-a89zv9"><a href="/iq/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Iraq</span></a> </li><li class="svelte-a89zv9"><a href="/il/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Israel</span></a> </li><li class="svelte-a89zv9"><a href="/jo/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Jordan</span></a> </li><li class="svelte-a89zv9"><a href="/ke/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kenya</span></a> </li><li class="svelte-a89zv9"><a href="/kw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kuwait</span></a> </li><li class="svelte-a89zv9"><a href="/lb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Lebanon</span></a> </li><li class="svelte-a89zv9"><a href="/lr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Liberia</span></a> </li><li class="svelte-a89zv9"><a href="/ly/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Libya</span></a> </li><li class="svelte-a89zv9"><a href="/mg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Madagascar</span></a> </li><li class="svelte-a89zv9"><a href="/mw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Malawi</span></a> </li><li class="svelte-a89zv9"><a href="/ml/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mali</span></a> </li><li class="svelte-a89zv9"><a href="/mr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mauritania</span></a> </li><li class="svelte-a89zv9"><a href="/mu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mauritius</span></a> </li><li class="svelte-a89zv9"><a href="/ma/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Morocco</span></a> </li><li class="svelte-a89zv9"><a href="/mz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mozambique</span></a> </li><li class="svelte-a89zv9"><a href="/na/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Namibia</span></a> </li><li class="svelte-a89zv9"><a href="/ne/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Niger (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ng/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nigeria</span></a> </li><li class="svelte-a89zv9"><a href="/om/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Oman</span></a> </li><li class="svelte-a89zv9"><a href="/qa/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Qatar</span></a> </li><li class="svelte-a89zv9"><a href="/cg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Congo, Republic of</span></a> </li><li class="svelte-a89zv9"><a href="/rw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Rwanda</span></a> </li><li class="svelte-a89zv9"><a href="/sa/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Saudi Arabia</span></a> </li><li class="svelte-a89zv9"><a href="/sn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Senegal</span></a> </li><li class="svelte-a89zv9"><a href="/sc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Seychelles</span></a> </li><li class="svelte-a89zv9"><a href="/sl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Sierra Leone</span></a> </li><li class="svelte-a89zv9"><a href="/za/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>South Africa</span></a> </li><li class="svelte-a89zv9"><a href="/lk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Sri Lanka</span></a> </li><li class="svelte-a89zv9"><a href="/tj/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tajikistan</span></a> </li><li class="svelte-a89zv9"><a href="/tz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tanzania, United Republic Of</span></a> </li><li class="svelte-a89zv9"><a href="/tn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tunisia</span></a> </li><li class="svelte-a89zv9"><a href="/tm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Turkmenistan</span></a> </li><li class="svelte-a89zv9"><a href="/ae/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>United Arab Emirates</span></a> </li><li class="svelte-a89zv9"><a href="/ug/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Uganda</span></a> </li><li class="svelte-a89zv9"><a href="/ye/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Yemen</span></a> </li><li class="svelte-a89zv9"><a href="/zm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Zambia</span></a> </li><li class="svelte-a89zv9"><a href="/zw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Zimbabwe</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Asia Pacific</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/au/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Australia</span></a> </li><li class="svelte-a89zv9"><a href="/bt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bhutan</span></a> </li><li class="svelte-a89zv9"><a href="/kh/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cambodia</span></a> </li><li class="svelte-a89zv9"><a href="/cn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>中国大陆</span></a> </li><li class="svelte-a89zv9"><a href="/fj/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Fiji</span></a> </li><li class="svelte-a89zv9"><a href="/hk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>香港</span></a> </li><li class="svelte-a89zv9"><a href="/id/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Indonesia (English)</span></a> </li><li class="svelte-a89zv9"><a href="/jp/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>日本</span></a> </li><li class="svelte-a89zv9"><a href="/kz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kazakhstan</span></a> </li><li class="svelte-a89zv9"><a href="/kr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>대한민국</span></a> </li><li class="svelte-a89zv9"><a href="/kg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kyrgyzstan</span></a> </li><li class="svelte-a89zv9"><a href="/la/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Lao People's Democratic Republic</span></a> </li><li class="svelte-a89zv9"><a href="/mo/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>澳門</span></a> </li><li class="svelte-a89zv9"><a href="/my/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Malaysia (English)</span></a> </li><li class="svelte-a89zv9"><a href="/mv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Maldives</span></a> </li><li class="svelte-a89zv9"><a href="/fm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Micronesia, Federated States of</span></a> </li><li class="svelte-a89zv9"><a href="/mn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mongolia</span></a> </li><li class="svelte-a89zv9"><a href="/mm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Myanmar</span></a> </li><li class="svelte-a89zv9"><a href="/np/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nepal</span></a> </li><li class="svelte-a89zv9"><a href="/nz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>New Zealand</span></a> </li><li class="svelte-a89zv9"><a href="/pg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Papua New Guinea</span></a> </li><li class="svelte-a89zv9"><a href="/ph/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Philippines</span></a> </li><li class="svelte-a89zv9"><a href="/sg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Singapore</span></a> </li><li class="svelte-a89zv9"><a href="/sb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Solomon Islands</span></a> </li><li class="svelte-a89zv9"><a href="/tw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>台灣</span></a> </li><li class="svelte-a89zv9"><a href="/th/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Thailand</span></a> </li><li class="svelte-a89zv9"><a href="/to/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tonga</span></a> </li><li class="svelte-a89zv9"><a href="/tm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Turkmenistan</span></a> </li><li class="svelte-a89zv9"><a href="/uz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Uzbekistan</span></a> </li><li class="svelte-a89zv9"><a href="/vu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Vanuatu</span></a> </li><li class="svelte-a89zv9"><a href="/vn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Vietnam</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Europe</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/am/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Armenia</span></a> </li><li class="svelte-a89zv9"><a href="/at/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Österreich</span></a> </li><li class="svelte-a89zv9"><a href="/by/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Belarus</span></a> </li><li class="svelte-a89zv9"><a href="/be/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Belgium</span></a> </li><li class="svelte-a89zv9"><a href="/ba/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bosnia and Herzegovina</span></a> </li><li class="svelte-a89zv9"><a href="/bg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bulgaria</span></a> </li><li class="svelte-a89zv9"><a href="/hr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Croatia</span></a> </li><li class="svelte-a89zv9"><a href="/cy/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cyprus</span></a> </li><li class="svelte-a89zv9"><a href="/cz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Czechia</span></a> </li><li class="svelte-a89zv9"><a href="/dk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Denmark</span></a> </li><li class="svelte-a89zv9"><a href="/ee/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Estonia</span></a> </li><li class="svelte-a89zv9"><a href="/fi/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Finland</span></a> </li><li class="svelte-a89zv9"><a href="/fr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>France (Français)</span></a> </li><li class="svelte-a89zv9"><a href="/ge/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Georgia</span></a> </li><li class="svelte-a89zv9"><a href="/de/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Deutschland</span></a> </li><li class="svelte-a89zv9"><a href="/gr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Greece</span></a> </li><li class="svelte-a89zv9"><a href="/hu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Hungary</span></a> </li><li class="svelte-a89zv9"><a href="/is/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Iceland</span></a> </li><li class="svelte-a89zv9"><a href="/ie/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ireland</span></a> </li><li class="svelte-a89zv9"><a href="/it/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Italia</span></a> </li><li class="svelte-a89zv9"><a href="/xk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kosovo</span></a> </li><li class="svelte-a89zv9"><a href="/lv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Latvia</span></a> </li><li class="svelte-a89zv9"><a href="/lt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Lithuania</span></a> </li><li class="svelte-a89zv9"><a href="/lu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Luxembourg (English)</span></a> </li><li class="svelte-a89zv9"><a href="/mt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Malta</span></a> </li><li class="svelte-a89zv9"><a href="/md/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Moldova, Republic Of</span></a> </li><li class="svelte-a89zv9"><a href="/me/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Montenegro</span></a> </li><li class="svelte-a89zv9"><a href="/nl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nederland</span></a> </li><li class="svelte-a89zv9"><a href="/mk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>North Macedonia</span></a> </li><li class="svelte-a89zv9"><a href="/no/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Norway</span></a> </li><li class="svelte-a89zv9"><a href="/pl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Poland</span></a> </li><li class="svelte-a89zv9"><a href="/pt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Portugal (Português)</span></a> </li><li class="svelte-a89zv9"><a href="/ro/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Romania</span></a> </li><li class="svelte-a89zv9"><a href="/ru/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Россия</span></a> </li><li class="svelte-a89zv9"><a href="/rs/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Serbia</span></a> </li><li class="svelte-a89zv9"><a href="/sk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Slovakia</span></a> </li><li class="svelte-a89zv9"><a href="/si/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Slovenia</span></a> </li><li class="svelte-a89zv9"><a href="/es/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>España</span></a> </li><li class="svelte-a89zv9"><a href="/se/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Sverige</span></a> </li><li class="svelte-a89zv9"><a href="/ch/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Schweiz</span></a> </li><li class="svelte-a89zv9"><a href="/tr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Türkiye (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ua/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ukraine</span></a> </li><li class="svelte-a89zv9"><a href="/gb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>United Kingdom</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Latin America and the Caribbean</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/ai/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Anguilla</span></a> </li><li class="svelte-a89zv9"><a href="/ag/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Antigua and Barbuda</span></a> </li><li class="svelte-a89zv9"><a href="/ar/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Argentina (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/bs/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bahamas</span></a> </li><li class="svelte-a89zv9"><a href="/bb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Barbados</span></a> </li><li class="svelte-a89zv9"><a href="/bz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Belize</span></a> </li><li class="svelte-a89zv9"><a href="/bm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bermuda</span></a> </li><li class="svelte-a89zv9"><a href="/bo/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bolivia (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/br/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Brasil</span></a> </li><li class="svelte-a89zv9"><a href="/vg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Virgin Islands, British</span></a> </li><li class="svelte-a89zv9"><a href="/ky/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cayman Islands</span></a> </li><li class="svelte-a89zv9"><a href="/cl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Chile (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/co/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Colombia (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/cr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Costa Rica (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/dm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Dominica</span></a> </li><li class="svelte-a89zv9"><a href="/do/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>República Dominicana</span></a> </li><li class="svelte-a89zv9"><a href="/ec/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ecuador (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/sv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>El Salvador (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/gd/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Grenada</span></a> </li><li class="svelte-a89zv9"><a href="/gt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Guatemala (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/gy/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Guyana</span></a> </li><li class="svelte-a89zv9"><a href="/hn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Honduras (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/jm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Jamaica</span></a> </li><li class="svelte-a89zv9"><a href="/mx/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>México</span></a> </li><li class="svelte-a89zv9"><a href="/ms/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Montserrat</span></a> </li><li class="svelte-a89zv9"><a href="/ni/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nicaragua (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/pa/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Panamá</span></a> </li><li class="svelte-a89zv9"><a href="/py/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Paraguay (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/pe/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Perú</span></a> </li><li class="svelte-a89zv9"><a href="/kn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>St. Kitts and Nevis</span></a> </li><li class="svelte-a89zv9"><a href="/lc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Saint Lucia</span></a> </li><li class="svelte-a89zv9"><a href="/vc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>St. Vincent and The Grenadines</span></a> </li><li class="svelte-a89zv9"><a href="/sr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Suriname</span></a> </li><li class="svelte-a89zv9"><a href="/tt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Trinidad and Tobago</span></a> </li><li class="svelte-a89zv9"><a href="/tc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Turks and Caicos</span></a> </li><li class="svelte-a89zv9"><a href="/uy/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Uruguay (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ve/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Venezuela (Español)</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">The United States and Canada</h2> <button slot="button" class="see-all-button svelte-g3ujv7 see-all-button-hidden">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/ca/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Canada (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ca/browse?l=fr-CA" data-testid="region-list-link" class="svelte-a89zv9"><span>Canada (Français)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>United States</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=es-MX" data-testid="region-list-link" class="svelte-a89zv9"><span>Estados Unidos (Español México)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=ar" data-testid="region-list-link" class="svelte-a89zv9"><span>الولايات المتحدة</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=ru" data-testid="region-list-link" class="svelte-a89zv9"><span>США</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=zh-Hans-CN" data-testid="region-list-link" class="svelte-a89zv9"><span>美国 (简体中文)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=fr-FR" data-testid="region-list-link" class="svelte-a89zv9"><span>États-Unis (Français France)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=ko" data-testid="region-list-link" class="svelte-a89zv9"><span>미국</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=pt-BR" data-testid="region-list-link" class="svelte-a89zv9"><span>Estados Unidos (Português Brasil)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=vi" data-testid="region-list-link" class="svelte-a89zv9"><span>Hoa Kỳ</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=zh-Hant-TW" data-testid="region-list-link" class="svelte-a89zv9"><span>美國 (繁體中文台灣)</span></a> </li> </ul></div> </div> </dialog></div> <div class="footer-contents svelte-kcb3mg"><p class="svelte-kcb3mg"><span dir="ltr"><span dir="auto">Copyright © 2025</span> <a href="https://www.apple.com" rel="noopener" class="svelte-kcb3mg"><span dir="auto">Apple Inc.</span></a></span> <span dir="auto">All rights reserved.</span></p> <ul class="svelte-kcb3mg"><li data-testid="terms-of-use" class="svelte-kcb3mg"><a href="https://www.apple.com/legal/internet-services/" rel="noopener" dir="auto" class="svelte-kcb3mg">Internet Service Terms</a> </li><li data-testid="privacy-policy" class="svelte-kcb3mg"><a href="https://www.apple.com/legal/privacy/data/en/apple-podcasts-web" rel="noopener" dir="auto" class="svelte-kcb3mg">Apple Podcasts web player & Privacy</a> </li><li data-testid="cookie-policy" class="svelte-kcb3mg"><a href="https://www.apple.com/privacy/use-of-cookies/" rel="noopener" dir="auto" class="svelte-kcb3mg">Cookie Warning</a> </li><li data-testid="get-help" class="svelte-kcb3mg"><a href="https://getsupport.apple.com/?caller=webpodcasts" rel="noopener" dir="auto" class="svelte-kcb3mg">Support</a> </li><li data-testid="feed-back" class="svelte-kcb3mg"><a href="https://www.apple.com/feedback/apple-podcasts.html" rel="noopener" dir="auto" class="svelte-kcb3mg">Feedback</a> </li></ul></div> </footer> </div> <dialog data-testid="dialog" class="svelte-dr9cts error" id="" aria-labelledby="uid-2"> </dialog> <dialog data-testid="dialog" class="svelte-dr9cts" id="" aria-labelledby="uid-3"><article class="explicit-content-modal__container svelte-13hfwha" data-testid="explicit-content-modal"><button data-testid="explicit-content-modal-close-button" class="explicit-content-modal__close-button svelte-13hfwha" type="button" aria-label="Close"><svg width="36" height="36" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" data-testid="explicit-content-modal-close-button-svg"><g fill="none" fill-rule="evenodd"><circle fill="#E8E8ED" cx="18" cy="18" r="18"></circle><path d="M20.121 18.006 24.2 13.95a1.5 1.5 0 1 0-2.116-2.127l-4.077 4.055-4.046-4.07a1.5 1.5 0 0 0-2.128 2.115l4.047 4.07-4.078 4.055a1.5 1.5 0 0 0 2.115 2.127l4.078-4.055 4.046 4.07a1.5 1.5 0 0 0 2.128-2.115l-4.047-4.07Z" fill="#666668"></path></g></svg></button> <div role="status" class="explicit-content-modal__top-content svelte-13hfwha"><p id="uid-3" data-testid="sign-in-header" class="explicit-content-modal__message svelte-13hfwha">To listen to explicit episodes, sign in.</p></div> <div class="explicit-content-modal__bottom-content svelte-13hfwha"><button class="explicit-content-modal__action-button svelte-13hfwha" data-testid="explicit-content-modal-action-button">Sign In</button></div></article> </dialog> <dialog data-testid="dialog" class="svelte-dr9cts" id="" aria-labelledby="uid-4"><article class="after-episode-modal__container svelte-8ttfiq" data-testid="after-episode-modal"><button data-testid="after-episode-modal-close-button" class="after-episode-modal__close-button svelte-8ttfiq" type="button" aria-label="Close"><svg width="36" height="36" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" data-testid="after-episode-modal-close-button-svg"><g fill="none" fill-rule="evenodd"><circle fill="#E8E8ED" cx="18" cy="18" r="18"></circle><path d="M20.121 18.006 24.2 13.95a1.5 1.5 0 1 0-2.116-2.127l-4.077 4.055-4.046-4.07a1.5 1.5 0 0 0-2.128 2.115l4.047 4.07-4.078 4.055a1.5 1.5 0 0 0 2.115 2.127l4.078-4.055 4.046 4.07a1.5 1.5 0 0 0 2.128-2.115l-4.047-4.07Z" fill="#666668"></path></g></svg></button> <div role="status" class="after-episode-modal__top-content svelte-8ttfiq"><div class="after-episode-modal__logo svelte-8ttfiq"><img src="/assets/app-icons/podcasts-icon_512.png" alt="Apple Podcasts" width="64" height="64" class="svelte-8ttfiq"></div> <p id="uid-4" data-testid="after-episode-header" class="after-episode-modal__header svelte-8ttfiq">Stay up to date with this show</p> <p data-testid="after-episode-message" class="after-episode-modal__message svelte-8ttfiq">Sign in or sign up to follow shows, save episodes, and get the latest updates.</p></div> <div class="after-episode-modal__bottom-content svelte-8ttfiq"><button class="after-episode-modal__action-button svelte-8ttfiq" data-testid="after-episode-modal-action-button">Sign In</button></div></article> </dialog> <dialog data-testid="dialog" class="svelte-dr9cts" id="" aria-labelledby="uid-5"><div data-testid="locale-switcher-modal-container" class="locale-switcher-modal-container svelte-g3ujv7"><button data-testid="locale-switcher-modal-close-button" class="close-button svelte-g3ujv7" type="button" aria-label="Close"><svg width="18" height="18" viewBox="0 0 18 18" aria-hidden="true" data-testid="locale-switcher-modal-close-button-svg"><path d="M1.2 18C.6 18 0 17.5 0 16.8c0-.4.1-.6.4-.8l7-7-7-7c-.3-.2-.4-.5-.4-.8C0 .5.6 0 1.2 0c.3 0 .6.1.8.3l7 7 7-7c.2-.2.5-.3.8-.3.6 0 1.2.5 1.2 1.2 0 .3-.1.6-.4.8l-7 7 7 7c.2.2.4.5.4.8 0 .7-.6 1.2-1.2 1.2-.3 0-.6-.1-.8-.3l-7-7-7 7c-.2.1-.5.3-.8.3z"></path></svg></button> <div class="header-container svelte-g3ujv7"><span id="uid-5" data-testid="locale-switcher-modal-title" class="title svelte-g3ujv7">Select a country or region</span></div> <div class="region-container svelte-g3ujv7"><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Africa, Middle East, and India</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/dz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Algeria</span></a> </li><li class="svelte-a89zv9"><a href="/ao/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Angola</span></a> </li><li class="svelte-a89zv9"><a href="/am/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Armenia</span></a> </li><li class="svelte-a89zv9"><a href="/az/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Azerbaijan</span></a> </li><li class="svelte-a89zv9"><a href="/bh/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bahrain</span></a> </li><li class="svelte-a89zv9"><a href="/bj/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Benin</span></a> </li><li class="svelte-a89zv9"><a href="/bw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Botswana</span></a> </li><li class="svelte-a89zv9"><a href="/bn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Brunei Darussalam</span></a> </li><li class="svelte-a89zv9"><a href="/bf/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Burkina Faso</span></a> </li><li class="svelte-a89zv9"><a href="/cm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cameroun</span></a> </li><li class="svelte-a89zv9"><a href="/cv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cape Verde</span></a> </li><li class="svelte-a89zv9"><a href="/td/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Chad</span></a> </li><li class="svelte-a89zv9"><a href="/ci/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Côte d’Ivoire</span></a> </li><li class="svelte-a89zv9"><a href="/cd/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Congo, The Democratic Republic Of The</span></a> </li><li class="svelte-a89zv9"><a href="/eg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Egypt</span></a> </li><li class="svelte-a89zv9"><a href="/sz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Eswatini</span></a> </li><li class="svelte-a89zv9"><a href="/ga/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Gabon</span></a> </li><li class="svelte-a89zv9"><a href="/gm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Gambia</span></a> </li><li class="svelte-a89zv9"><a href="/gh/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ghana</span></a> </li><li class="svelte-a89zv9"><a href="/gw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Guinea-Bissau</span></a> </li><li class="svelte-a89zv9"><a href="/in/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>India</span></a> </li><li class="svelte-a89zv9"><a href="/iq/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Iraq</span></a> </li><li class="svelte-a89zv9"><a href="/il/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Israel</span></a> </li><li class="svelte-a89zv9"><a href="/jo/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Jordan</span></a> </li><li class="svelte-a89zv9"><a href="/ke/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kenya</span></a> </li><li class="svelte-a89zv9"><a href="/kw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kuwait</span></a> </li><li class="svelte-a89zv9"><a href="/lb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Lebanon</span></a> </li><li class="svelte-a89zv9"><a href="/lr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Liberia</span></a> </li><li class="svelte-a89zv9"><a href="/ly/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Libya</span></a> </li><li class="svelte-a89zv9"><a href="/mg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Madagascar</span></a> </li><li class="svelte-a89zv9"><a href="/mw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Malawi</span></a> </li><li class="svelte-a89zv9"><a href="/ml/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mali</span></a> </li><li class="svelte-a89zv9"><a href="/mr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mauritania</span></a> </li><li class="svelte-a89zv9"><a href="/mu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mauritius</span></a> </li><li class="svelte-a89zv9"><a href="/ma/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Morocco</span></a> </li><li class="svelte-a89zv9"><a href="/mz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mozambique</span></a> </li><li class="svelte-a89zv9"><a href="/na/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Namibia</span></a> </li><li class="svelte-a89zv9"><a href="/ne/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Niger (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ng/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nigeria</span></a> </li><li class="svelte-a89zv9"><a href="/om/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Oman</span></a> </li><li class="svelte-a89zv9"><a href="/qa/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Qatar</span></a> </li><li class="svelte-a89zv9"><a href="/cg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Congo, Republic of</span></a> </li><li class="svelte-a89zv9"><a href="/rw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Rwanda</span></a> </li><li class="svelte-a89zv9"><a href="/sa/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Saudi Arabia</span></a> </li><li class="svelte-a89zv9"><a href="/sn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Senegal</span></a> </li><li class="svelte-a89zv9"><a href="/sc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Seychelles</span></a> </li><li class="svelte-a89zv9"><a href="/sl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Sierra Leone</span></a> </li><li class="svelte-a89zv9"><a href="/za/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>South Africa</span></a> </li><li class="svelte-a89zv9"><a href="/lk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Sri Lanka</span></a> </li><li class="svelte-a89zv9"><a href="/tj/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tajikistan</span></a> </li><li class="svelte-a89zv9"><a href="/tz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tanzania, United Republic Of</span></a> </li><li class="svelte-a89zv9"><a href="/tn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tunisia</span></a> </li><li class="svelte-a89zv9"><a href="/tm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Turkmenistan</span></a> </li><li class="svelte-a89zv9"><a href="/ae/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>United Arab Emirates</span></a> </li><li class="svelte-a89zv9"><a href="/ug/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Uganda</span></a> </li><li class="svelte-a89zv9"><a href="/ye/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Yemen</span></a> </li><li class="svelte-a89zv9"><a href="/zm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Zambia</span></a> </li><li class="svelte-a89zv9"><a href="/zw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Zimbabwe</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Asia Pacific</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/au/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Australia</span></a> </li><li class="svelte-a89zv9"><a href="/bt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bhutan</span></a> </li><li class="svelte-a89zv9"><a href="/kh/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cambodia</span></a> </li><li class="svelte-a89zv9"><a href="/cn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>中国大陆</span></a> </li><li class="svelte-a89zv9"><a href="/fj/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Fiji</span></a> </li><li class="svelte-a89zv9"><a href="/hk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>香港</span></a> </li><li class="svelte-a89zv9"><a href="/id/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Indonesia (English)</span></a> </li><li class="svelte-a89zv9"><a href="/jp/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>日本</span></a> </li><li class="svelte-a89zv9"><a href="/kz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kazakhstan</span></a> </li><li class="svelte-a89zv9"><a href="/kr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>대한민국</span></a> </li><li class="svelte-a89zv9"><a href="/kg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kyrgyzstan</span></a> </li><li class="svelte-a89zv9"><a href="/la/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Lao People's Democratic Republic</span></a> </li><li class="svelte-a89zv9"><a href="/mo/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>澳門</span></a> </li><li class="svelte-a89zv9"><a href="/my/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Malaysia (English)</span></a> </li><li class="svelte-a89zv9"><a href="/mv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Maldives</span></a> </li><li class="svelte-a89zv9"><a href="/fm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Micronesia, Federated States of</span></a> </li><li class="svelte-a89zv9"><a href="/mn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Mongolia</span></a> </li><li class="svelte-a89zv9"><a href="/mm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Myanmar</span></a> </li><li class="svelte-a89zv9"><a href="/np/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nepal</span></a> </li><li class="svelte-a89zv9"><a href="/nz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>New Zealand</span></a> </li><li class="svelte-a89zv9"><a href="/pg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Papua New Guinea</span></a> </li><li class="svelte-a89zv9"><a href="/ph/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Philippines</span></a> </li><li class="svelte-a89zv9"><a href="/sg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Singapore</span></a> </li><li class="svelte-a89zv9"><a href="/sb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Solomon Islands</span></a> </li><li class="svelte-a89zv9"><a href="/tw/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>台灣</span></a> </li><li class="svelte-a89zv9"><a href="/th/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Thailand</span></a> </li><li class="svelte-a89zv9"><a href="/to/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Tonga</span></a> </li><li class="svelte-a89zv9"><a href="/tm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Turkmenistan</span></a> </li><li class="svelte-a89zv9"><a href="/uz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Uzbekistan</span></a> </li><li class="svelte-a89zv9"><a href="/vu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Vanuatu</span></a> </li><li class="svelte-a89zv9"><a href="/vn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Vietnam</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Europe</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/am/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Armenia</span></a> </li><li class="svelte-a89zv9"><a href="/at/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Österreich</span></a> </li><li class="svelte-a89zv9"><a href="/by/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Belarus</span></a> </li><li class="svelte-a89zv9"><a href="/be/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Belgium</span></a> </li><li class="svelte-a89zv9"><a href="/ba/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bosnia and Herzegovina</span></a> </li><li class="svelte-a89zv9"><a href="/bg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bulgaria</span></a> </li><li class="svelte-a89zv9"><a href="/hr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Croatia</span></a> </li><li class="svelte-a89zv9"><a href="/cy/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cyprus</span></a> </li><li class="svelte-a89zv9"><a href="/cz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Czechia</span></a> </li><li class="svelte-a89zv9"><a href="/dk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Denmark</span></a> </li><li class="svelte-a89zv9"><a href="/ee/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Estonia</span></a> </li><li class="svelte-a89zv9"><a href="/fi/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Finland</span></a> </li><li class="svelte-a89zv9"><a href="/fr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>France (Français)</span></a> </li><li class="svelte-a89zv9"><a href="/ge/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Georgia</span></a> </li><li class="svelte-a89zv9"><a href="/de/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Deutschland</span></a> </li><li class="svelte-a89zv9"><a href="/gr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Greece</span></a> </li><li class="svelte-a89zv9"><a href="/hu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Hungary</span></a> </li><li class="svelte-a89zv9"><a href="/is/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Iceland</span></a> </li><li class="svelte-a89zv9"><a href="/ie/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ireland</span></a> </li><li class="svelte-a89zv9"><a href="/it/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Italia</span></a> </li><li class="svelte-a89zv9"><a href="/xk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Kosovo</span></a> </li><li class="svelte-a89zv9"><a href="/lv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Latvia</span></a> </li><li class="svelte-a89zv9"><a href="/lt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Lithuania</span></a> </li><li class="svelte-a89zv9"><a href="/lu/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Luxembourg (English)</span></a> </li><li class="svelte-a89zv9"><a href="/mt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Malta</span></a> </li><li class="svelte-a89zv9"><a href="/md/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Moldova, Republic Of</span></a> </li><li class="svelte-a89zv9"><a href="/me/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Montenegro</span></a> </li><li class="svelte-a89zv9"><a href="/nl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nederland</span></a> </li><li class="svelte-a89zv9"><a href="/mk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>North Macedonia</span></a> </li><li class="svelte-a89zv9"><a href="/no/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Norway</span></a> </li><li class="svelte-a89zv9"><a href="/pl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Poland</span></a> </li><li class="svelte-a89zv9"><a href="/pt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Portugal (Português)</span></a> </li><li class="svelte-a89zv9"><a href="/ro/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Romania</span></a> </li><li class="svelte-a89zv9"><a href="/ru/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Россия</span></a> </li><li class="svelte-a89zv9"><a href="/rs/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Serbia</span></a> </li><li class="svelte-a89zv9"><a href="/sk/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Slovakia</span></a> </li><li class="svelte-a89zv9"><a href="/si/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Slovenia</span></a> </li><li class="svelte-a89zv9"><a href="/es/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>España</span></a> </li><li class="svelte-a89zv9"><a href="/se/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Sverige</span></a> </li><li class="svelte-a89zv9"><a href="/ch/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Schweiz</span></a> </li><li class="svelte-a89zv9"><a href="/tr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Türkiye (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ua/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ukraine</span></a> </li><li class="svelte-a89zv9"><a href="/gb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>United Kingdom</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">Latin America and the Caribbean</h2> <button slot="button" class="see-all-button svelte-g3ujv7">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/ai/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Anguilla</span></a> </li><li class="svelte-a89zv9"><a href="/ag/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Antigua and Barbuda</span></a> </li><li class="svelte-a89zv9"><a href="/ar/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Argentina (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/bs/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bahamas</span></a> </li><li class="svelte-a89zv9"><a href="/bb/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Barbados</span></a> </li><li class="svelte-a89zv9"><a href="/bz/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Belize</span></a> </li><li class="svelte-a89zv9"><a href="/bm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bermuda</span></a> </li><li class="svelte-a89zv9"><a href="/bo/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Bolivia (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/br/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Brasil</span></a> </li><li class="svelte-a89zv9"><a href="/vg/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Virgin Islands, British</span></a> </li><li class="svelte-a89zv9"><a href="/ky/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Cayman Islands</span></a> </li><li class="svelte-a89zv9"><a href="/cl/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Chile (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/co/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Colombia (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/cr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Costa Rica (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/dm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Dominica</span></a> </li><li class="svelte-a89zv9"><a href="/do/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>República Dominicana</span></a> </li><li class="svelte-a89zv9"><a href="/ec/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Ecuador (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/sv/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>El Salvador (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/gd/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Grenada</span></a> </li><li class="svelte-a89zv9"><a href="/gt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Guatemala (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/gy/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Guyana</span></a> </li><li class="svelte-a89zv9"><a href="/hn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Honduras (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/jm/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Jamaica</span></a> </li><li class="svelte-a89zv9"><a href="/mx/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>México</span></a> </li><li class="svelte-a89zv9"><a href="/ms/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Montserrat</span></a> </li><li class="svelte-a89zv9"><a href="/ni/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Nicaragua (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/pa/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Panamá</span></a> </li><li class="svelte-a89zv9"><a href="/py/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Paraguay (Español)</span></a> </li><li class="svelte-a89zv9"><a href="/pe/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Perú</span></a> </li><li class="svelte-a89zv9"><a href="/kn/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>St. Kitts and Nevis</span></a> </li><li class="svelte-a89zv9"><a href="/lc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Saint Lucia</span></a> </li><li class="svelte-a89zv9"><a href="/vc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>St. Vincent and The Grenadines</span></a> </li><li class="svelte-a89zv9"><a href="/sr/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Suriname</span></a> </li><li class="svelte-a89zv9"><a href="/tt/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Trinidad and Tobago</span></a> </li><li class="svelte-a89zv9"><a href="/tc/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Turks and Caicos</span></a> </li><li class="svelte-a89zv9"><a href="/uy/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Uruguay (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ve/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Venezuela (Español)</span></a> </li> </ul><div class="region-header svelte-vqg5px"><h2 class="svelte-vqg5px">The United States and Canada</h2> <button slot="button" class="see-all-button svelte-g3ujv7 see-all-button-hidden">See All </button></div> <ul class="svelte-a89zv9"><li class="svelte-a89zv9"><a href="/ca/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>Canada (English)</span></a> </li><li class="svelte-a89zv9"><a href="/ca/browse?l=fr-CA" data-testid="region-list-link" class="svelte-a89zv9"><span>Canada (Français)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse" data-testid="region-list-link" class="svelte-a89zv9"><span>United States</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=es-MX" data-testid="region-list-link" class="svelte-a89zv9"><span>Estados Unidos (Español México)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=ar" data-testid="region-list-link" class="svelte-a89zv9"><span>الولايات المتحدة</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=ru" data-testid="region-list-link" class="svelte-a89zv9"><span>США</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=zh-Hans-CN" data-testid="region-list-link" class="svelte-a89zv9"><span>美国 (简体中文)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=fr-FR" data-testid="region-list-link" class="svelte-a89zv9"><span>États-Unis (Français France)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=ko" data-testid="region-list-link" class="svelte-a89zv9"><span>미국</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=pt-BR" data-testid="region-list-link" class="svelte-a89zv9"><span>Estados Unidos (Português Brasil)</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=vi" data-testid="region-list-link" class="svelte-a89zv9"><span>Hoa Kỳ</span></a> </li><li class="svelte-a89zv9"><a href="/us/browse?l=zh-Hant-TW" data-testid="region-list-link" class="svelte-a89zv9"><span>美國 (繁體中文台灣)</span></a> </li> </ul></div> </div> </dialog> <div id="ck-container"></div></div><script type="application/json" id="serialized-server-data">[{"intent":{"storefront":"us","skipCache":false,"adamId":"1674667179","hasPaidContent":true,"hints":null,"$kind":"ShowPageIntent"},"data":{"shelves":[{"contentType":"showHeaderRegular","displaySubtitleAsEyebrow":false,"headerButtonItems":[],"hideFromCarPlay":false,"isHorizontal":false,"items":[{"showId":"1674667179","primaryArtwork":{"artworkType":"cover","artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb"}},"backgroundArtwork":null,"backgroundColor":"444c4f","interfaceStyle":"auto","title":"The Conversion Show","description":"The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. \n\nEach week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!\n\nIf you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.\n\nBe sure to follow The Conversion Show podcast to be notified when a new episode goes live.\n\nLike what you hear? Leave us some love with a review!\n\nHosted by Erik Christiansen, CEO & Co-Founder of Justuno.\n\nErik’s Linkedin: https://www.linkedin.com/in/erikc/ \n\nAbout our Host, Erik Christiansen:\nCo-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.\n\nHaving built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.\n\nJustuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.\n\nLearn more at https://www.justuno.com","providerIconArtwork":null,"providerAction":null,"providerTitle":"Erik Christiansen, CEO & Co-Founder of Justuno","primaryButtonAction":{"contentId":"1000702140262","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000702140262","contentRating":"clean","duration":3166,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":32,"episodeType":"full","guid":"9f6ae51c-a17c-405c-8df1-6fb76aad47a6","storeUrl":"https://podcasts.apple.com/us/podcast/navigating-the-evolution-of-activecampaign/id1674667179?i=1000702140262","streamUrl":"https://podcasts.captivate.fm/media/cf16d99c-7a01-48c1-a781-52404f77bce3/riverside-copy-of-adam-erik-apr-3-2025-001-the-conversion-show.mp3","releaseDate":"2025-04-03T13:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"title":"Latest Episode","$kind":"LegacyPlayAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.captivate.fm/media/cf16d99c-7a01-48c1-a781-52404f77bce3/riverside-copy-of-adam-erik-apr-3-2025-001-the-conversion-show.mp3","location":[{"locationPosition":0,"locationType":"swoosh","name":"Header Shelf","idType":"its_contentId","id":"HeaderShelf","kind":null},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000702140262","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000702140262","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"],"impressionMetrics":{"id":{"id":"1674667179","parentId":null,"impressionIndex":0},"clickLocationFields":{"locationType":"button"},"commonFields":{"idType":"its_id","name":"Latest Episode"},"custom":{},"fields":{"impressionType":"button","eligibilityType":null,"isFamily":false,"isStudent":false}}},"secondaryButtonAction":null,"secondaryButtonSubtitle":null,"metadata":[{"ratings":{"productId":"1674667179","ratingAverage":5,"totalNumberOfRatings":2,"totalNumberOfReviews":null,"formattedCount":"2","ratingCounts":[2,0,0,0,0],"$kind":"RatingsAndReviews","id":"RatingsAndReviews#645216"}},{"category":"Marketing"},{"updateFrequency":"Updated Weekly"},{"explicit":false}],"contextAction":{"adamId":"1674667179","podcastOffer":{"adamId":"1674667179","title":"The Conversion Show","showType":"episodic","artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"author":"Erik Christiansen, CEO & Co-Founder of Justuno","category":"Marketing","contentRating":"clean","displayType":"free","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","provider":"Erik Christiansen, CEO & Co-Founder of Justuno","providerId":null,"providerUrl":null,"storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","subscribable":true,"isExplicit":false,"isNotSubscribeable":false},"$kind":"LegacyPodcastContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionDetails":{"actionText":"actionSheet"},"location":[{"locationPosition":0,"locationType":"swoosh","name":"Header Shelf","idType":"its_contentId","id":"HeaderShelf","kind":null},{"locationPosition":1,"locationType":"button","name":"","idType":"its_id","id":"1674667179","kind":null}],"targetId":"1674667179","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"followAction":{"adamId":"1674667179","podcastOffer":{"adamId":"1674667179","title":"The Conversion Show","showType":"episodic","artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"author":"Erik Christiansen, CEO & Co-Founder of Justuno","category":"Marketing","contentRating":"clean","displayType":"free","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","provider":"Erik Christiansen, CEO & Co-Founder of Justuno","providerId":null,"providerUrl":null,"storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","subscribable":true,"isExplicit":false,"isNotSubscribeable":false},"$kind":"LegacyPodcastOfferAction","actionMetrics":{"data":[{"fields":{"actionType":"follow","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":0,"locationType":"swoosh","name":"Header Shelf","idType":"its_contentId","id":"HeaderShelf","kind":null},{"locationPosition":1,"locationType":"button","name":"","idType":"its_id","id":"1674667179","kind":null}],"targetId":"1674667179","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"entitlementBadge":false,"subtitleAction":null,"appBundleId":null,"appAdamId":null,"customProductPageId":null,"externalAppOfferDeeplink":null,"isForFirstPartyApp":false,"$kind":"ShowHeader","id":"ShowHeader#408426"}],"mergeWhenFetched":false,"$kind":"LegacyShelf","id":"LegacyShelf#4877268","impressionMetrics":{"id":{"id":"HeaderShelf","parentId":null,"impressionIndex":0},"clickLocationFields":{"locationType":"swoosh"},"commonFields":{"idType":"its_contentId","name":"Header Shelf"},"custom":{},"fields":{"impressionType":"swoosh","isFamily":false,"isStudent":false}}},{"contentType":"episode","displaySubtitleAsEyebrow":false,"headerButtonItems":[],"hideFromCarPlay":false,"isHorizontal":false,"items":[{"adamId":"1000702140262","referencedContent":{"$kind":"episode","adamId":"1000702140262"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000702140262","title":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","releaseDate":"2025-04-03T13:00:00Z","duration":3166,"episodeType":"full","seasonNumber":null,"episodeNumber":32,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000702140262","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/navigating-the-evolution-of-activecampaign/id1674667179?i=1000702140262","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/navigating-the-evolution-of-activecampaign/id1674667179?i=1000702140262","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":0,"locationType":"lockup","name":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","idType":"its_id","id":"1000702140262","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000702140262","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.","playAction":{"contentId":"1000702140262","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000702140262","contentRating":"clean","duration":3166,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":32,"episodeType":"full","guid":"9f6ae51c-a17c-405c-8df1-6fb76aad47a6","storeUrl":"https://podcasts.apple.com/us/podcast/navigating-the-evolution-of-activecampaign/id1674667179?i=1000702140262","streamUrl":"https://podcasts.captivate.fm/media/cf16d99c-7a01-48c1-a781-52404f77bce3/riverside-copy-of-adam-erik-apr-3-2025-001-the-conversion-show.mp3","releaseDate":"2025-04-03T13:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"title":"Play","$kind":"LegacyPlayAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.captivate.fm/media/cf16d99c-7a01-48c1-a781-52404f77bce3/riverside-copy-of-adam-erik-apr-3-2025-001-the-conversion-show.mp3","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":0,"locationType":"lockup","name":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","idType":"its_id","id":"1000702140262","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000702140262","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000702140262","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"6d ago","shortCaption":"6d ago","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000702140262","episodeOffer":{"contentId":"1000702140262","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/navigating-the-evolution-of-activecampaign/id1674667179?i=1000702140262","title":"Navigating the Evolution of ActiveCampaign with Adam Tuttle","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":0,"locationType":"button","name":"","idType":"its_id","id":"1000702140262","kind":null}],"targetId":"1000702140262","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000702140262","parentId":null,"impressionIndex":0},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"Navigating the Evolution of ActiveCampaign with Adam Tuttle"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}},{"adamId":"1000699218640","referencedContent":{"$kind":"episode","adamId":"1000699218640"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000699218640","title":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai","releaseDate":"2025-03-14T13:00:00Z","duration":2361,"episodeType":"full","seasonNumber":null,"episodeNumber":31,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000699218640","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/navigating-the-wild-west-of-visitor-identification/id1674667179?i=1000699218640","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/navigating-the-wild-west-of-visitor-identification/id1674667179?i=1000699218640","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":1,"locationType":"lockup","name":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai","idType":"its_id","id":"1000699218640","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000699218640","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing. Chapters Understanding Website Visitor Identification Technology Transparency and Accuracy in Visitor Identification Challenges of Data Accuracy and Its Implications Establishing a Baseline for Testing Accuracy First-Party vs. Third-Party Data The Importance of Accurate Data in Marketing The Cost of Poor Data Quality Match Rate vs. Accuracy in Visitor Identification The Dangers of Relying on Inaccurate Data Industry Reactions and Future Directions Concluding Thoughts and Lessons Learned","playAction":{"contentId":"1000699218640","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000699218640","contentRating":"clean","duration":2361,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":31,"episodeType":"full","guid":"70a73e38-ff35-4cdf-af44-dce375fd53c5","storeUrl":"https://podcasts.apple.com/us/podcast/navigating-the-wild-west-of-visitor-identification/id1674667179?i=1000699218640","streamUrl":"https://podcasts.captivate.fm/media/84992f86-f9f0-410f-b586-bbb5fe5db39e/riverside-copy-of-erik-take-02-mar-14-2025-001-the-conversion-s.mp3","releaseDate":"2025-03-14T13:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"queueEpisodeIds":["1000702140262"],"title":"Play","isSortable":true,"queueEpisodesIds":["1000702140262"],"$kind":"LegacyPlayQueueAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":1,"locationType":"lockup","name":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai","idType":"its_id","id":"1000699218640","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000699218640","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000699218640","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"Mar 14","shortCaption":"Mar 14","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000699218640","episodeOffer":{"contentId":"1000699218640","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/navigating-the-wild-west-of-visitor-identification/id1674667179?i=1000699218640","title":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":1,"locationType":"button","name":"","idType":"its_id","id":"1000699218640","kind":null}],"targetId":"1000699218640","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000699218640","parentId":null,"impressionIndex":1},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}},{"adamId":"1000698757393","referencedContent":{"$kind":"episode","adamId":"1000698757393"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000698757393","title":"Data: Digital Advertising Post-ATT with Kyle Antoian","releaseDate":"2025-03-11T13:00:00Z","duration":2393,"episodeType":"full","seasonNumber":null,"episodeNumber":30,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000698757393","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/data-digital-advertising-post-att-with-kyle-antoian/id1674667179?i=1000698757393","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"Data: Digital Advertising Post-ATT with Kyle Antoian","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/data-digital-advertising-post-att-with-kyle-antoian/id1674667179?i=1000698757393","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":2,"locationType":"lockup","name":"Data: Digital Advertising Post-ATT with Kyle Antoian","idType":"its_id","id":"1000698757393","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000698757393","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy. In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences. We covered powerful subjects relating to Digital Advertising Post-ATT Impact of iOS 14.5 on Marketing StrategiesThe Cookie Conundrum and Alternative SolutionsFuture of Digital Marketing in a Privacy-Centric WorldThe Importance of Post-Purchase EngagementLeveraging Zero-Party Data for MarketingBuilding Lookalike Audiences: Strategies and InsightsThe Role of Identity Graphs in MarketingNavigating Attribution Challenges in E-CommerceUnderstanding App vs. On-Site ExperiencesLead Capture: The Foundation of Customer Engagement","playAction":{"contentId":"1000698757393","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000698757393","contentRating":"clean","duration":2393,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":30,"episodeType":"full","guid":"2fef8cc8-e92d-4070-9d19-ea7e466b1daa","storeUrl":"https://podcasts.apple.com/us/podcast/data-digital-advertising-post-att-with-kyle-antoian/id1674667179?i=1000698757393","streamUrl":"https://podcasts.captivate.fm/media/6da15efa-c3cf-4318-a958-c72a70de9385/riverside-kyle-mar-10-2025-002-the-conversion-show.mp3","releaseDate":"2025-03-11T13:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"Data: Digital Advertising Post-ATT with Kyle Antoian","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"queueEpisodeIds":["1000699218640","1000702140262"],"title":"Play","isSortable":true,"queueEpisodesIds":["1000699218640","1000702140262"],"$kind":"LegacyPlayQueueAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":2,"locationType":"lockup","name":"Data: Digital Advertising Post-ATT with Kyle Antoian","idType":"its_id","id":"1000698757393","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000698757393","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000698757393","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"Mar 11","shortCaption":"Mar 11","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000698757393","episodeOffer":{"contentId":"1000698757393","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/data-digital-advertising-post-att-with-kyle-antoian/id1674667179?i=1000698757393","title":"Data: Digital Advertising Post-ATT with Kyle Antoian","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":2,"locationType":"button","name":"","idType":"its_id","id":"1000698757393","kind":null}],"targetId":"1000698757393","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000698757393","parentId":null,"impressionIndex":2},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"Data: Digital Advertising Post-ATT with Kyle Antoian"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}},{"adamId":"1000696637970","referencedContent":{"$kind":"episode","adamId":"1000696637970"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000696637970","title":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!","releaseDate":"2025-02-27T13:00:00Z","duration":3472,"episodeType":"full","seasonNumber":null,"episodeNumber":29,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000696637970","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/founder-friday-sync-travis-and-i-cover-popular/id1674667179?i=1000696637970","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/founder-friday-sync-travis-and-i-cover-popular/id1674667179?i=1000696637970","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":3,"locationType":"lockup","name":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!","idType":"its_id","id":"1000696637970","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000696637970","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. Enjoy the show! Key Subjects:Co-Founder Relationship & TrustIndustry Trends & Company InsightsReporting in SaaS companies Reporting Challenges & Enhancements Customer Requests for Advanced AnalyticsQuizzes & Advanced Reporting NeedsE-commerce & MarTech LandscapeShopify vs. BigCommerceKlaviyo's CDP & Broader Industry MovesIntegration Updates & ExpansionsGoogle AI & Future ImplicationsInvestment in SaaS & AIEntrepreneurial EdgeCar Shopping & Marketing Strategies SMS Marketing & Lead Capture","playAction":{"contentId":"1000696637970","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000696637970","contentRating":"clean","duration":3472,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":29,"episodeType":"full","guid":"99fc3723-17c0-49f9-90c2-6f84187aeae9","storeUrl":"https://podcasts.apple.com/us/podcast/founder-friday-sync-travis-and-i-cover-popular/id1674667179?i=1000696637970","streamUrl":"https://podcasts.captivate.fm/media/2f6b9815-bf9f-4d71-a9b0-dcdd96f2602c/riverside-copy-of-travis-erik-feb-27-2025-003-the-conversion-sh.mp3","releaseDate":"2025-02-27T13:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"queueEpisodeIds":["1000698757393","1000699218640","1000702140262"],"title":"Play","isSortable":true,"queueEpisodesIds":["1000698757393","1000699218640","1000702140262"],"$kind":"LegacyPlayQueueAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":3,"locationType":"lockup","name":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!","idType":"its_id","id":"1000696637970","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000696637970","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000696637970","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"Feb 27","shortCaption":"Feb 27","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000696637970","episodeOffer":{"contentId":"1000696637970","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/founder-friday-sync-travis-and-i-cover-popular/id1674667179?i=1000696637970","title":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":3,"locationType":"button","name":"","idType":"its_id","id":"1000696637970","kind":null}],"targetId":"1000696637970","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000696637970","parentId":null,"impressionIndex":3},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}},{"adamId":"1000664836192","referencedContent":{"$kind":"episode","adamId":"1000664836192"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000664836192","title":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio","releaseDate":"2024-08-09T16:00:00Z","duration":2793,"episodeType":"full","seasonNumber":null,"episodeNumber":28,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000664836192","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/revving-up-conversions-how-trucktractortrailer-com/id1674667179?i=1000664836192","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/revving-up-conversions-how-trucktractortrailer-com/id1674667179?i=1000664836192","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":4,"locationType":"lockup","name":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio","idType":"its_id","id":"1000664836192","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000664836192","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance. Erik, John, and Allan discuss: Modernizing the trucking industry to keep up with industry standards and meet customer expectations.Buyer-seller imbalance: attracting and retaining buyers and converting visitors to customers.The right tools and partnerships are crucial for their growth.Refining their website's user experience.Continuous improvement and adaptation are key to navigating a rapidly changing market and achieving long-term success. Host: Erik Christiansen, CEO of Justuno Guest: John Gillie, Founder & CEO of TruckTractorTrailer.com Guest: Allan Anastacio, Head of Sales & Sales Operations at TruckTractorTrailer.com Transcript: Erik 00:00:51 Welcome to the Conversion Show. Today we have our special guest, John Gill, along with him, his counterpart Allan Anastacio, who heads up sales operations, everything which we'll get into today because we'd love to find out how our retailers operate behind the walls. but special guest, because we have a guest, you know, customer here with hands-on experience. Erik 00:01:18 And so in the retail world, truck, tractor trailer.com, hop on LinkedIn. You can find, both John and Allan on there and check out their backgrounds. But, welcome to the show, gentlemen. John 00:01:31 Thank you. Eric. Erik 00:01:33 So we are just wrapping about this industry of truck tractor trailer. and how to engage you are with your own audience. and customers, leveraging your email list 250,000 is share out, not just sale stuff, but more of your podcast and content. today, looking at what you are, what campaigns you're currently running, which is a lot of engagement with your visitors. Erik 00:02:08 Allan, you mentioned earlier what brought you to Justuno? I'd love to hear a little bit more again of, you know what Initially you were hoping to achieve and most importantly, where are we today? but what goals and focus are you to working on to grow your business? Allan 00:02:28 Yeah. that's a great question. Eric. And, you know, I think it's really important for, us to really, understand our platform, and understand really what our goal is on there. Well, we are a SaaS-based e-commerce platform, a marketplace for buyers and sellers. but we call ourselves more of a community. Allan 00:02:50 and, you know, our main goal is really to connect those buyers and sellers, but, you know, as you were talking about, with that before, how there's a lot of new technology out in the marketplace. There's a lot of technology on it. There's a lot of data that you can, you know, you can you can put IoT, you know, you can get your data, you know,...","playAction":{"contentId":"1000664836192","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000664836192","contentRating":"clean","duration":2793,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":28,"episodeType":"full","guid":"785316ab-7dce-4412-b597-d633ed6bfed0","storeUrl":"https://podcasts.apple.com/us/podcast/revving-up-conversions-how-trucktractortrailer-com/id1674667179?i=1000664836192","streamUrl":"https://podcasts.captivate.fm/media/03f2f6ad-23b0-46d0-a60b-4280add3b58a/Ep28-the-conversion-show-truckTracktorTrailer.mp3","releaseDate":"2024-08-09T16:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"queueEpisodeIds":["1000696637970","1000698757393","1000699218640","1000702140262"],"title":"Play","isSortable":true,"queueEpisodesIds":["1000696637970","1000698757393","1000699218640","1000702140262"],"$kind":"LegacyPlayQueueAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":4,"locationType":"lockup","name":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio","idType":"its_id","id":"1000664836192","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000664836192","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000664836192","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"08/09/2024","shortCaption":"08/09/2024","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000664836192","episodeOffer":{"contentId":"1000664836192","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/revving-up-conversions-how-trucktractortrailer-com/id1674667179?i=1000664836192","title":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":4,"locationType":"button","name":"","idType":"its_id","id":"1000664836192","kind":null}],"targetId":"1000664836192","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000664836192","parentId":null,"impressionIndex":4},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}},{"adamId":"1000663449678","referencedContent":{"$kind":"episode","adamId":"1000663449678"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000663449678","title":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald","releaseDate":"2024-07-26T16:00:00Z","duration":2018,"episodeType":"full","seasonNumber":null,"episodeNumber":27,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000663449678","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/whats-in-it-for-me-understanding-the-present-day/id1674667179?i=1000663449678","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/whats-in-it-for-me-understanding-the-present-day/id1674667179?i=1000663449678","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":5,"locationType":"lockup","name":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald","idType":"its_id","id":"1000663449678","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000663449678","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of \"Behind the Click\". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and behavior, and how staying attuned to consumer needs and preferences is essential for success. Jon also shares a discount code for his book \"Behind the Click,\" plus a chance to get a signed hard copy. Erik and Jon discuss: “What’s In It for Me?” consumers seek relevance and authenticity in return for their loyalty.Experience optimization vs. digital experience optimization.The magic of free shipping.Investing in customer experience beyond just conversion.Why do some shoppers abandon their carts? And what can you do about it?Test, test, test, learn, repeat. Host: Erik Christiansen, CEO of Justuno Guest: Jon MacDonald, President & Founder of the good Get a copy of Jon’s book, Behind the Click, and use code “btcpodcast50” for 50% off. Plus, get your hard copy of Behind the Click signed by Jon Macdonald send an email to (kathryn@justuno.com) or message Jon or Erik on LinkedIn. Transcript: Erik 00:00:50 Welcome to the conversion show. Today we have our longstanding guest, Jon MacDonald from the good. Welcome, Jon. Jon 00:00:58 Thanks for having me once again. Erik 00:01:01 So Jon's just come in fresh off his his recent book tour. What is a digital book tour? Jon 00:01:07 Yeah, right, have something printed in analog and then do all the promotions digitally. That's pretty much what I've done. Although I had I did get one speaking engagement out of it, that I did in person. that specifically approached because of the book. So, yeah, that was in person. That was analog. And yeah, really excited about how how the launch has gone. Erik 00:01:30 It's really the podcast tour these days. Jon 00:01:33 More than anything. and it's so easy, right, to to just hop on for a half hour, an hour, have a great conversation and reach hundreds of people. it's it's hard to do that from the convenience of of your office on a daily basis. Erik 00:01:48 So anyone that doesn't know, Jon, look em up on LinkedIn. Jon McDonald. We'll drop a link here. Jon is one of our closest conversion allies here in the in the industry. Jon is is out there, building programs, working with working with clients to ensure they optimize their digital experiences to convert. I was catching up on the good. Erik 00:02:14 I notice you have the digital experience optimization program, which as I run through it, it's, you know, if I was running, a retail business, any sort of business with a website, you would be the first person I call. Jon 00:02:31 I hear that sounds a lot coming from you. Erik 00:02:33 Yeah. Well, so, we'll drop the link to this, too, and we'll actually going to touch on some of this stuff today for the audience. What we're talking about today. What is it? July 17th, 2024 is really, you know, Jon and I catch up every quarter. And today we're going to be talking about what's top of mind inside the walls at...","playAction":{"contentId":"1000663449678","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000663449678","contentRating":"clean","duration":2018,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":27,"episodeType":"full","guid":"43c3f073-e05a-4e5f-9d6d-2b43ab5f05a1","storeUrl":"https://podcasts.apple.com/us/podcast/whats-in-it-for-me-understanding-the-present-day/id1674667179?i=1000663449678","streamUrl":"https://podcasts.captivate.fm/media/dc35f7d1-006c-42b9-a56e-f10d250c83d1/Ep27-the-conversion-show-jon-macdonald-thegood.mp3","releaseDate":"2024-07-26T16:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"queueEpisodeIds":["1000664836192","1000696637970","1000698757393","1000699218640","1000702140262"],"title":"Play","isSortable":true,"queueEpisodesIds":["1000664836192","1000696637970","1000698757393","1000699218640","1000702140262"],"$kind":"LegacyPlayQueueAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":5,"locationType":"lockup","name":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald","idType":"its_id","id":"1000663449678","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000663449678","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000663449678","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"07/26/2024","shortCaption":"07/26/2024","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000663449678","episodeOffer":{"contentId":"1000663449678","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/whats-in-it-for-me-understanding-the-present-day/id1674667179?i=1000663449678","title":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":5,"locationType":"button","name":"","idType":"its_id","id":"1000663449678","kind":null}],"targetId":"1000663449678","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000663449678","parentId":null,"impressionIndex":5},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}},{"adamId":"1000657055006","referencedContent":{"$kind":"episode","adamId":"1000657055006"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000657055006","title":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald","releaseDate":"2024-05-28T16:00:00Z","duration":2626,"episodeType":"full","seasonNumber":null,"episodeNumber":26,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000657055006","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/how-does-consumer-psychology-impact-the-digital/id1674667179?i=1000657055006","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/how-does-consumer-psychology-impact-the-digital/id1674667179?i=1000657055006","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":6,"locationType":"lockup","name":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald","idType":"its_id","id":"1000657055006","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000657055006","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of \"Behind the Click\". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of \"Behind The Click,\" and shares key takeaways for busy readers. Erik an Jon discuss: Understanding the customer's mindset at each phase of the buying life cycle.Decision fatigue and the critical role of simplifying the purchasing process.Building trust and ensuring customer retention through the post-purchase experience.Challenges of personalization and the power of segmentation and automation. Host: Erik Christiansen, CEO of Justuno Guest: Jon MacDonald, President & Founder of the good Transcript Erik 00:00:51 We're going to kick off the conversion show today with Jon MacDonald, a former guest. And I'm really happy to have Jon today because, wanted to celebrate his new book, Behind the Click. I read his last one, opt in in the Optimizing Optimization. also founder of the good. And today we are talking about consumer psychology. and so welcome, Jon, to the show. Jon 00:01:18 Hey, thanks for having me again. Great to be back. Erik 00:01:20 I was excited to talk about consumer psychology because it's what we've been talking about a lot lately. would you like to share? Let's hear about the book real quick. Let's hear about why you wrote it and what you're covering in it. Jon 00:01:36 Well, Behind the Click is about the psychological principles, behind the shortcuts that our brains take to make decisions every day. And how the different elements of your company's digital experience either guide customers towards that purchase, or sends them running to a competitor. And so understanding all of these, I think, you know, what has happened is I've been in the CRO industry for 15 years now. Jon 00:02:04 You know, the good just turned 15 in April and, you know, the more work that we've done to optimize conversion rates, the more we've realized that to make real, lasting gains, you have to pull way further back on the customer experience than just conversion. And that was kind of a light bulb moment for this book, right? So many factors affect your conversions. Jon 00:02:29 and it starts way before a customer even begins to start thinking about purchasing from you. Right? As they're doing their research, they have a need. So every element of your website tells the customers something about what they do or do not want with or to buy from you, right? It's one of those things where if you have to understand in order to be effective, what's...","playAction":{"contentId":"1000657055006","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000657055006","contentRating":"clean","duration":2626,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":26,"episodeType":"full","guid":"61fc5c31-4998-471d-806a-f6364fddfc01","storeUrl":"https://podcasts.apple.com/us/podcast/how-does-consumer-psychology-impact-the-digital/id1674667179?i=1000657055006","streamUrl":"https://podcasts.captivate.fm/media/04b07f80-9d2a-42cf-a25d-f328b29d9460/Ep26-the-conversion-show-jon-macdonald-thegood.mp3","releaseDate":"2024-05-28T16:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"queueEpisodeIds":["1000663449678","1000664836192","1000696637970","1000698757393","1000699218640","1000702140262"],"title":"Play","isSortable":true,"queueEpisodesIds":["1000663449678","1000664836192","1000696637970","1000698757393","1000699218640","1000702140262"],"$kind":"LegacyPlayQueueAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":6,"locationType":"lockup","name":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald","idType":"its_id","id":"1000657055006","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000657055006","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000657055006","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"05/28/2024","shortCaption":"05/28/2024","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000657055006","episodeOffer":{"contentId":"1000657055006","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/how-does-consumer-psychology-impact-the-digital/id1674667179?i=1000657055006","title":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":6,"locationType":"button","name":"","idType":"its_id","id":"1000657055006","kind":null}],"targetId":"1000657055006","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000657055006","parentId":null,"impressionIndex":6},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}},{"adamId":"1000644769399","referencedContent":{"$kind":"episode","adamId":"1000644769399"},"mediaType":"audio","showTitle":"The Conversion Show","showAdamId":"1674667179","episodeSectionContext":"None","seasonCount":0,"$kind":"LegacyEpisodeLockup","id":"1000644769399","title":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy","releaseDate":"2024-02-09T13:00:00Z","duration":1978,"episodeType":"full","seasonNumber":null,"episodeNumber":25,"showDisplayType":"free","entitlementState":"free","hasFreeVersion":true,"channelName":null,"subscriptionName":null,"icon":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"episodeArtwork":null,"showUberArtwork":null,"clickAction":{"page":"page","destination":{"storefront":"us","skipCache":false,"adamId":"1000644769399","showAdamId":"1674667179","hasPaidContent":false,"referenceTime":null,"playerTime":null,"$kind":"EpisodePageIntent"},"pageData":{"headerButtonItems":[],"isExplicit":false,"isIncomplete":false,"presentationOptions":[],"shelves":[],"pageMetrics":{"instructions":[],"pageFields":{},"custom":{}},"$kind":"StandardPage"},"pageUrl":"https://podcasts.apple.com/us/podcast/the-wild-ride-of-retail-adapting-to-a/id1674667179?i=1000644769399","referrerUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","title":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://podcasts.apple.com/us/podcast/the-wild-ride-of-retail-adapting-to-a/id1674667179?i=1000644769399","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":7,"locationType":"lockup","name":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy","idType":"its_id","id":"1000644769399","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000644769399","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"lockup"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"summary":"In this episode of \"The Conversion Show\" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates. Erik and Drew discuss: From fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.The digital shift and its impact on marketing.Product features and design elements of California Cowboy apparel.The highs and lows of return on ad spend.Website redesign + speed, growth trajectory, and conversion rates.Community, cost-saving, and creating a collective experience through sharing retail space with local brands. Host: Erik Christiansen, CEO of Justuno Guest: Drew Clark, Drew Clark, CEO, Founder, & Director at California Cowboy Transcript: Intro 00:00:05 Welcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things conversion marketing. Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen. Erik 00:00:50 Welcome to the conversion show. Today is a special day. It's our first in-person interview. Here I am joined by Drew Clark, CEO and founder of California Cowboy. California Cowboy, Do you want to share a little bit about California Cowboy? Sure. You guys are done? Drew 00:01:09 Yeah, We make after sport apparel that's kind of designed to help you enjoy life offline as all of our product kind of has designed features that enable you to put your phone away. There's a dry pocket on the back of most of our products and it come with conversation cards. They're really fun. It can help you start or stop conversations, subtle reminders that it's so fun to talk to people in real life instead of just sliding into their dance. Drew 00:01:36 And then there's also bottle pockets of package our shirts and robes. Erik 00:01:39 You can lock your phone? Drew 00:01:41 We do make a product at all, and we call it the pocket pouch that actually prevents electromagnetic signals from getting to your phone. So this is very dark edge technology fabric that you slide your filter to the pouch and you kind of put it down, and it's just committing to","playAction":{"contentId":"1000644769399","episodeOffer":{"artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"contentId":"1000644769399","contentRating":"clean","duration":1978,"episodeArtwork":null,"isEntitledOffer":true,"seasonNumber":null,"episodeNumber":25,"episodeType":"full","guid":"7fb62fa1-7c49-4c74-9bce-4f10bc8cfe9a","storeUrl":"https://podcasts.apple.com/us/podcast/the-wild-ride-of-retail-adapting-to-a/id1674667179?i=1000644769399","streamUrl":"https://podcasts.captivate.fm/media/271f6677-2d54-4b7d-a839-d84d18b953bb/Ep25-the-conversion-show-drew-clark-californiacowboy-2.mp3","releaseDate":"2024-02-09T13:00:00Z","priceType":"STDQ","playbackPosition":null,"title":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy","mediaType":"audio","showOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false},"isExplicit":false,"podcastOffer":{"title":"The Conversion Show","adamId":"1674667179","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","showType":"episodic","storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","isExplicit":false,"isNotSubscribeable":false}},"queueEpisodeIds":["1000657055006","1000663449678","1000664836192","1000696637970","1000698757393","1000699218640","1000702140262"],"title":"Play","isSortable":true,"queueEpisodesIds":["1000657055006","1000663449678","1000664836192","1000696637970","1000698757393","1000699218640","1000702140262"],"$kind":"LegacyPlayQueueAction","actionMetrics":{"data":[{"fields":{"actionType":"play","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":7,"locationType":"lockup","name":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy","idType":"its_id","id":"1000644769399","kind":"podcastEpisode"},{"locationPosition":0,"locationType":"button","name":"Play","idType":"its_id","id":"1000644769399","kind":"podcastEpisode"}],"pageDetails":{"title":"The Conversion Show"},"kind":"podcastEpisode","targetId":"1000644769399","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"caption":"02/09/2024","shortCaption":"02/09/2024","isExplicit":false,"isSerial":false,"contextAction":{"contentId":"1000644769399","episodeOffer":{"contentId":"1000644769399","showOffer":{"adamId":"1674667179","title":"The Conversion Show","isExplicit":false},"storeUrl":"https://podcasts.apple.com/us/podcast/the-wild-ride-of-retail-adapting-to-a/id1674667179?i=1000644769399","title":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy","isExplicit":false},"$kind":"LegacyEpisodeContextAction","actionMetrics":{"data":[{"fields":{"actionType":"select","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":7,"locationType":"button","name":"","idType":"its_id","id":"1000644769399","kind":null}],"targetId":"1000644769399","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"1000644769399","parentId":null,"impressionIndex":7},"clickLocationFields":{"locationType":"lockup"},"commonFields":{"idType":"its_id","kind":"podcastEpisode","name":"The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy"},"custom":{},"fields":{"impressionType":"lockup","eligibilityType":null,"isFamily":false,"isStudent":false}}}],"mergeWhenFetched":false,"$kind":"LegacyShelf","id":"LegacyShelf#4877261","title":"Episodes","backgroundColor":"background","seeAllAction":{"destination":{"showId":"1674667179","$kind":"EpisodesSeeAllPageIntent"},"page":"page","pageData":null,"pageUrl":"https://podcasts.apple.com/us/podcast/id1674667179/episodes","title":"See All","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","actionUrl":"https://podcasts.apple.com/us/podcast/id1674667179/episodes","location":[{"locationPosition":1,"locationType":"swoosh","name":"Episodes","idType":"its_contentId","id":"Episodes","kind":null},{"locationPosition":8,"locationType":"button","name":"See All"}],"actionType":"navigate","target":"button_SeeAll","actionResult":null,"eligibilityType":null,"isFamily":false,"isStudent":false,"eventType":"click","targetType":"button","targetId":"SeeAll"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"impressionMetrics":{"id":{"id":"Episodes","parentId":null,"impressionIndex":1},"clickLocationFields":{"locationType":"swoosh"},"commonFields":{"idType":"its_contentId","name":"Episodes"},"custom":{},"fields":{"impressionType":"swoosh","isFamily":false,"isStudent":false}}},{"contentType":"linkListInline","displaySubtitleAsEyebrow":false,"headerButtonItems":[],"hideFromCarPlay":false,"isHorizontal":false,"items":[{"title":"See All (32)","segue":{"destination":{"showId":"1674667179","$kind":"EpisodesSeeAllPageIntent"},"page":"page","pageData":null,"pageUrl":"https://podcasts.apple.com/us/podcast/id1674667179/episodes","animationBehavior":"infer","destinationPageHeader":"standard","origin":"inapp","presentationContext":"infer","$kind":"LegacyFlowAction","actionMetrics":{"data":[{"fields":{"serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","location":[{"locationPosition":2,"locationType":"swoosh","name":"SeeAllEpisodes","idType":"its_contentId","id":"SeeAllEpisodes","kind":null},{"locationPosition":0,"locationType":"button","name":""}],"actionType":"navigate","target":"button_SeeAll","actionResult":null,"eligibilityType":null,"isFamily":false,"isStudent":false,"eventType":"click","targetType":"button","targetId":"SeeAll"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"presentation":["hasDisclosureIndicatorCompactOnly","textFollowsTintColor"],"$kind":"Link","id":"Link#542276","impressionMetrics":{"id":{"id":"2","parentId":null,"impressionIndex":0},"clickLocationFields":{"locationType":"button"},"commonFields":{"idType":"its_id","name":"SeeAll32Episodes"},"custom":{},"fields":{"impressionType":"button","isFamily":false,"isStudent":false}}}],"mergeWhenFetched":false,"$kind":"LegacyShelf","id":"LegacyShelf#4877263","impressionMetrics":{"id":{"id":"SeeAllEpisodes","parentId":null,"impressionIndex":2},"clickLocationFields":{"locationType":"swoosh"},"commonFields":{"idType":"its_contentId","name":"SeeAllEpisodes"},"custom":{},"fields":{"impressionType":"swoosh","isFamily":false,"isStudent":false}}},{"contentType":"episodeSwoosh","displaySubtitleAsEyebrow":false,"headerButtonItems":[],"hideFromCarPlay":false,"isHorizontal":true,"items":[],"mergeWhenFetched":false,"$kind":"LegacyShelf","id":"LegacyShelf#4877264","rowsPerColumn":1,"title":"Trailers","backgroundColor":"background"},{"contentType":"ratings","displaySubtitleAsEyebrow":false,"headerButtonItems":[],"hideFromCarPlay":false,"isHorizontal":false,"items":[{"productId":"1674667179","ratingAverage":5,"totalNumberOfRatings":2,"totalNumberOfReviews":null,"formattedCount":"2","ratingCounts":[2,0,0,0,0],"$kind":"RatingsAndReviews","id":"RatingsAndReviews#645215"}],"mergeWhenFetched":false,"$kind":"LegacyShelf","id":"LegacyShelf#4877265","impressionMetrics":{"id":{"id":"Ratings","parentId":null,"impressionIndex":3},"clickLocationFields":{"locationType":"ratings"},"commonFields":{"idType":"its_contentId","name":"Ratings"},"custom":{},"fields":{"impressionType":"ratings","isFamily":false,"isStudent":false}},"title":"Ratings & Reviews"},{"contentType":"paragraph","displaySubtitleAsEyebrow":false,"headerButtonItems":[],"hideFromCarPlay":false,"isHorizontal":false,"items":[{"text":"The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. \n\nEach week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!\n\nIf you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.\n\nBe sure to follow The Conversion Show podcast to be notified when a new episode goes live.\n\nLike what you hear? Leave us some love with a review!\n\nHosted by Erik Christiansen, CEO & Co-Founder of Justuno.\n\nErik’s Linkedin: https://www.linkedin.com/in/erikc/ \n\nAbout our Host, Erik Christiansen:\nCo-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.\n\nHaving built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.\n\nJustuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.\n\nLearn more at https://www.justuno.com","alignment":"left","isCollapsed":false,"isLinkDetectionEnabled":false,"mediaType":"text/plain","style":"standard","$kind":"Paragraph","id":"Paragraph#552147"}],"mergeWhenFetched":false,"$kind":"LegacyShelf","id":"LegacyShelf#4877266","title":"About","impressionMetrics":{"id":{"id":"Description","parentId":null,"impressionIndex":4},"clickLocationFields":{"locationType":"description"},"commonFields":{"idType":"its_contentId","name":"Description"},"custom":{},"fields":{"impressionType":"description","isFamily":false,"isStudent":false}}},{"contentType":"information","displaySubtitleAsEyebrow":false,"headerButtonItems":[],"hideFromCarPlay":false,"isHorizontal":false,"items":[{"title":"Creator","description":"Erik Christiansen, CEO & Co-Founder of Justuno","$kind":"Information","id":"Information#2934003"},{"title":"Years Active","description":"2023 - 2025","$kind":"Information","id":"Information#2934004"},{"id":"InformationShelfEpisodeCount","title":"Episodes","description":"32","shelfUniqueId":"InformationShelfEpisodeCount","$kind":"Information"},{"title":"Rating","description":"Clean","$kind":"Information","id":"Information#2934005"},{"title":"Copyright","description":"© Copyright 2025 Erik Christiansen, CEO & Co-Founder of Justuno","$kind":"Information","id":"Information#2934006"},{"title":"Show Website","clickAction":{"title":"The Conversion Show","url":"https://www.justuno.com/","isSensitive":false,"requiresSignedInUser":false,"$kind":"LegacyExternalUrlAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://www.justuno.com/","location":[{"locationPosition":5,"locationType":"information","name":"Information","idType":"sequential","id":"Information","kind":null},{"locationPosition":0,"locationType":"button","name":"The Conversion Show","idType":"its_id","id":"1674667179","kind":null}],"pageDetails":{"title":"The Conversion Show"},"targetId":"1674667179","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"action":{"title":"The Conversion Show","url":"https://www.justuno.com/","isSensitive":false,"requiresSignedInUser":false,"$kind":"LegacyExternalUrlAction","actionMetrics":{"data":[{"fields":{"actionType":"navigate","eventVersion":5,"eligibilityType":null,"isFamily":false,"isStudent":false,"actionUrl":"https://www.justuno.com/","location":[{"locationPosition":5,"locationType":"information","name":"Information","idType":"sequential","id":"Information","kind":null},{"locationPosition":0,"locationType":"button","name":"The Conversion Show","idType":"its_id","id":"1674667179","kind":null}],"pageDetails":{"title":"The Conversion Show"},"targetId":"1674667179","serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US","eventType":"click","targetType":"button"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false}],"custom":{}},"presentationStyle":["textFollowsTintColor","hasDisclosureIndicatorCompactOnly"]},"$kind":"Information","id":"Information#2934007"}],"mergeWhenFetched":false,"$kind":"LegacyShelf","id":"LegacyShelf#4877267","title":"Information","impressionMetrics":{"id":{"id":"Information","parentId":null,"impressionIndex":5},"clickLocationFields":{"locationType":"information"},"commonFields":{"idType":"its_contentId","name":"Information"},"custom":{},"fields":{"impressionType":"information","isFamily":false,"isStudent":false}}}],"headerButtonItems":[{"$kind":"follow","modelType":"PodcastOffer","model":{"adamId":"1674667179","title":"The Conversion Show","showType":"episodic","artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"author":"Erik Christiansen, CEO & Co-Founder of Justuno","category":"Marketing","contentRating":"clean","displayType":"free","dzcPageLocation":"pssf","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","provider":"Erik Christiansen, CEO & Co-Founder of Justuno","providerId":null,"providerUrl":null,"storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","subscribable":true,"isExplicit":false,"isNotSubscribeable":false}},{"$kind":"contextMenu","modelType":"PodcastOffer","model":{"adamId":"1674667179","title":"The Conversion Show","showType":"episodic","artwork":{"template":"https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/f6/49/73f649f2-d618-3758-7a25-72949054a3c0/mza_606925286196024202.jpg/{w}x{h}bb.{f}","width":2000,"height":2000,"backgroundColor":"444c4f","textColors":{"primary":"ffffff","secondary":"eecad6","tertiary":"d9dbdb","quaternary":"ccb1bb"},"crop":"bb","style":"roundedRect"},"author":"Erik Christiansen, CEO & Co-Founder of Justuno","category":"Marketing","contentRating":"clean","displayType":"free","dzcPageLocation":"pssf","feedUrl":"https://feeds.captivate.fm/the-conversion-show/","provider":"Erik Christiansen, CEO & Co-Founder of Justuno","providerId":null,"providerUrl":null,"storeUrl":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179","subscribable":true,"isExplicit":false,"isNotSubscribeable":false}}],"isExplicit":false,"isIncomplete":false,"presentationOptions":["showRefreshUI"],"pageMetrics":{"instructions":[{"data":{"fields":{"eventType":"impressions","eventVersion":4,"impressionQueue":"data-metrics"},"includingFields":["impressions","pageFields","pageReferrer","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false},"invocationPoints":["appExit","pageExit"]},{"data":{"fields":{"eventType":"page"},"includingFields":["pageFields","pageReferrer","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false},"invocationPoints":["pageEnter"]},{"data":{"fields":{"actionType":"filter","eventType":"click","targetType":"button","targetId":"back"},"includingFields":["clickLocation","impressionsSnapshot","pageFields","searchFilters"],"excludingFields":[],"topic":"xp_amp_podcasts_main","shouldFlush":false},"invocationPoints":["backButton"]}],"pageFields":{"serverInstance":"10001","storefrontHeader":"us","language":"en","storefront":"us","environmentDataCenter":"PV00-RDC","pageType":"Podcast","pageId":"1674667179","pageDetails":{"title":"The Conversion Show"},"pageUrl":"https://amp-api.podcasts.apple.com/v1/catalog/us/podcasts/1674667179?extend=editorialArtwork%2CfeedUrl%2CsellerInfo%2Cupsell%2CuserRating&extend%5Bpodcast-channels%5D=availableShowCount%2CeditorialArtwork%2CsubscriptionArtwork%2CsubscriptionBrandLogoArtwork%2CsubscriptionOffers%2CwordmarkArtwork&include=artists%2Cchannel%2Cepisodes%2Cgenres%2Cparticipants%2Creviews%2Ctrailers&include%5Bartists%5D=podcasts&include%5Bpodcast-channels%5D=podcasts&views=listeners-also-subscribed%2Cchannel-top-paid-shows&limit%5Bepisodes%5D=15&limit%5Btrailers%5D=15&sort%5Btrailers%5D=-releaseDate&with=entitlements%2CshowHero&l=en-US"},"custom":{}},"$kind":"StandardPage","title":"The Conversion Show","showAdamId":"1674667179","pageAdamId":"1674667179","pageContext":"showPage","inLibrary":null,"seoData":{"pageTitle":"The Conversion Show - Podcast - Apple Podcasts"},"url":"https://podcasts.apple.com/us/podcast/the-conversion-show/id1674667179"}}]</script> </div> </body> </html>