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alt="【社媒营销】出海营销专家舍不得分享的WhatsApp营销秘籍" /></figure></div> </div> <div itemscope itemtype="https://schema.org/BreadcrumbList" class="bdaia-crumb-container"><span itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="url" class="crumbs-home" href="https://www.technewschina.cn"><span itemprop="name">Home</span></a><meta itemprop="position" content="1" /></span> <span class="delimiter"><span class="bdaia-io bdaia-io-angle-double-right"></span></span> <span itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="url" href="https://www.technewschina.cn/category/technewschina/"><span itemprop="name">Technewschina</span></a><meta itemprop="position" content="2" /></span> <span class="delimiter"><span class="bdaia-io bdaia-io-angle-double-right"></span></span> <span class="current">【社媒营销】出海营销专家舍不得分享的WhatsApp营销秘籍</span></div> <article id="post-3284" class="hentry post-3284 post type-post status-publish format-standard has-post-thumbnail category-technewschina tag-whatsapp-business-api tag-whatsapp tag-1527"> <header class="bdaia-post-header"> <div class="top-meta-info"> <span class="meta-cat-info"> <a class="cat-1" href="https://www.technewschina.cn/category/technewschina/">Technewschina</a> - </span> <span class="meta-date-info"> <span class="date meta-item"><span>十二月 5, 2022</span></span> </span> </div> <div class="bdaia-post-title"> <h1 class="post-title entry-title">【社媒营销】出海营销专家舍不得分享的WhatsApp营销秘籍</h1> </div> <div class="article-meta-info"><div class="bd-alignleft"><span class="meta-author-avatar"><a href="https://www.technewschina.cn/author/amy/"><img alt='' src='https://secure.gravatar.com/avatar/c5991033cf3fd090ec7b02da39f3f037?s=140&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c5991033cf3fd090ec7b02da39f3f037?s=280&d=mm&r=g 2x' class='avatar avatar-140 photo' height='140' width='140' /></a></span><span class="meta-author meta-item"><a href="https://www.technewschina.cn/author/amy/" class="author-name" title="TechNewsChina中国科技新闻网">TechNewsChina中国科技新闻网</a></span><span class="meta-author-email meta-item"><a href="mailto:amy.yan@matchexpo.com" target="_blank"><span class="bdaia-io bdaia-io-envelop" ></span><span class="screen-reader-text"></span></a></span><span class="date meta-item"><span class="bdaia-io bdaia-io-clock" ></span> <span>十二月 5, 2022</span></span></div><div class="bd-alignright"><span class="meta-comment meta-item"><a href="https://www.technewschina.cn/whatsapp-api-marketing-tips-that-experts-are-reluctant-to-share/#respond"><span class="fa fa-comments" ></span> 0</a></span><span class="views meta-item warm"><span class="bdaia-io bdaia-io-flame" ></span> <span>1,226</span></span><span class="reading-time meta-item"><span class="fa fa-bookmark" ></span> <span>1 min read</span></span></div><div class="cfix"></div></div> </header> <div class="bdaia-post-content"> <p>WhatsApp 是世界上最受欢迎的移动消息应用程序。它拥有超过 20 亿用户！</p> <p>在了解WhatsApp究竟有多大的价值，我们可以这么想， WhatsApp在海外的地位，实际上就是微信在中国的地位。近期Meta开始加快了WhatsApp商业化进程，对于想拓展海外业务的公司而言，是一个难得的时机。为了帮助WhatsApp建立进一步拓展其业务通信，Meta推出了WhatsApp Business API。</p> <p>如果如果您不清楚WhatsApp和WhatsApp Business、WhatsApp Business api三者区别,您很难知道WhatsApp Business API的商业价值。今天<a href="https://www.starify.cn/">聚页创意</a>就和大家分享一下。</p> <h2>一、WhatsApp Messenger（个人用）</h2> <p>个人聊天工具，在各大应用商店可下载。用户只需提供电话号码即可使用，无需注册用户名和登录信息，有App和网页版客户端。</p> <h2>二、Whats App Business</h2> <p>应用商店搜索“WhatsApp Business”可免费下载，方便商家 1:1 联系顾客。商家可创建“商业简介”，如网站、位置、联系信息等，可使用有线固话号码，让客户发消息到该号码。该产品提供商业消息收发工具，显示离开消息，可有效回复顾客，最多可以 5 个设备同时登录。企业可以通过商业版(Whats App Business)为客户提供在线沟通和提供客户服务。</p> <h2>三、WhatsApp Business Platform</h2> <p>即 “WhatsApp Business API”，不是App，而是编程接口，提供平台级接入，可对接企业 CRM 后台，支持多设备登陆（上千个设备），支持聊天机器人，支持网店链接，支持多媒体格式的聊天内容和 CTA 按钮。CTA按钮：这使客户可以通过拨打电话或访问相关网站来完成购买。用户只能添加一个按钮。</p> <p>可以看出，WhatsApp Business API适合有一定体量的企业，适合大品牌和规模性企业与大规模的终端消费者沟通。</p> <p>WhatsApp Business API 是WhatsApp Business 的更好版本，还是完全不同的版本？</p> <p>在此之前你可能了解到，当前许多公司和呼叫中心需要使用全渠道客户服务工具和先进的机器人自动化。事实上，只有2%的美国客户选择 WhatsApp 作为他们的主要客户服务渠道。这可能会让人感到意外，但大多数用户仍然更喜欢电话或实时聊天支持而不是 WhatsApp。这就是为什么切换到 WhatsApp Business 帐户可能还不够。</p> <p>出于这个原因，大公司的客户服务部门使用 WhatsApp Business API——它允许他们使用 WhatsApp“引擎”进行多渠道服务。而Meta也期望通过WhatsApp Business API （WAB API)增加云通讯的市场占有率。</p> <p>API（应用程序编程接口）通常提供一组规则或协议，用于定义两个应用程序如何相互交换数据。例如，您的开发人员可以将 WhatsApp 连接到您的客户数据库软件，并使用 WAB API 设置自定义通知。WhatsApp API 解锁了一些附加功能，但实现起来更加复杂和困难。这就是为什么它主要被大型企业使用。</p> <h2>如何使用WhatsApp 商务 API</h2> <p>WhatsApp Business API 是一种快速、安全、可靠的方式，让企业可以接触到世界各地的客户。该 API 允许客户服务团队发送和接收消息，以及管理他们在 WhatsApp 上的客户互动。</p> <p>WhatsApp Business API 建立在与 WhatsApp Messenger 相同的基础架构上，因此它具有高度可扩展性并且可以处理大量消息。在星光的WhatsApp Business API定制服务，我们可以为大型企业提供WhatsApp Business API拓展开发，让您的国际业务可以轻松收发WhatsApp用户的消息。</p> <p>让我们看看切换到 WhatsApp 企业帐户在实践中意味着什么。直接与客户沟通并为他们提供个性化体验是成功的关键。对于电子商务企业尤其如此。使用 WhatsApp Business 可以让您更好地了解您的客户群以及他们想要什么。如果您想改善与客户的沟通，<strong>以下是您应该尝试的八个最佳 WhatsApp Business 功能：</strong></p> <ul><li><strong>业务简介：</strong>介绍公司业务</li><li><strong>目录和收藏：</strong>为公司内容做内容目录收藏和管理</li><li><strong>快速回复：</strong>用于批量通知；</li><li><strong>问候语：</strong>设定不同场景的问候语；</li><li><strong>自动消息：</strong>根据设定的关键字和智能自动化回复的条件，自动回复消息；</li></ul> <h2>聚页创意开发的<a href="https://www.starify.cn/">星光软件</a>的Whats App具体可以实现什么功能？</h2> <h3>1. 聊天机器人</h3> <p>聊天机器人是自动化的软件程序，而不是人工客户服务代理，功能是响应客户的询问。它可以向客户发送个性化的促销、提醒和其他消息，类似一对一聊天，这有助于加强客户关系。</p> <p>对接的Whatsapp business api目前支持订单、物流、折扣、感谢、问候意图识别AI模型，并通过自动化模板协助用户自助解决对应问题。当客户询问时，即使没有实时支持，聊天机器人也可以立即响应。这可以节省客户服务的时间和金钱，同时提高客户对您品牌的忠诚度。</p> <h3>2. 关键词自动回复</h3> <p>客户的重复问题在长期业务中是非常常见且正常的。网店经常会收到重复性的问题，比如价格查询、最新促销、优惠券折扣等。其实网店可以将常见的咨询委托给关键词自动回复来自动解决。</p> <p>卖家可以预先列出一些常见的消费者问题，并根据这些问题预先编写回复。然后，将回复传到WhatsApp API平台，并包含“价格、颜色”等相关关键字。如果客户的查询中有预设的关键字，则会触发自动回复，并立即回答问题。</p> <p>外贸企业也可以采用类似的方式。把2B的采购者常见关注的问题，做好问答的准备。</p> <h3>3. 交互式模板消息</h3> <p>交互式消息也称为模板消息。品牌可以使用交互式按钮来回答常见问题或为自己的店铺或者官网带来更多流量。与关键字自动回复相比，对方必须输入指定的关键词才能发起回复。当客户进行咨询时，商家可以在消息内容下方添加最多三个按钮。这会提示客户自行点击并回答常见问题。</p> <h3>4. 快速回复</h3> <p>你可以在发送给客户的欢迎或促销信息下方包含一个常见问题解答按钮。常见问题按钮可以显示最新的报价、新产品、运输查询和其他问题。当客户在收到消息后有其他问题时，只需点击按钮即可发起自动回复。用户最多可以添加3个快速回复按钮。</p> <h3>5. 组群营销</h3> <p>WhatsApp群最多可容纳256人。星光提供了群组数据采集和群组用户营销。使用及营销活动参考微信群及其推广维护，这样就可以使用广播方式群发营销信息。向客户发送强推消息可能会被拉黑，就同邮件营销一样，尽量发送客户需要的有用信息。但使用了星光WhatsApp官方通道，则无需有此担心。 </p> <h3>6. 管理功能</h3> <p>可以为企业提供多用户管理，用于客户支持的多代理访问；针对海量的WhatsApp客户，建立客户标签体系；还可以根据消息设置的A/B测试，对消息与数据之间的相关性进行分析；更重要的是，还为企业CRM、分析和第三方应用程序等工具的整合提供可能。 </p> <h3>WhatsApp Business API适合您吗？这是开始之前最重要的问题！</h3> <p>最直接的答案通常是拥有 1-5 人的企业通常可以使用免费的 WhatsApp Business 应用程序进行管理。随着您的业务规模扩大，建议迁移到WhatsApp Business API。</p> <p>但做出决定似乎远比这复杂得多。</p> <h2>如果出现以下情况，您必须使用WhatsAppBusiness API </h2> <p>您是一家大型企业，拥有超过 100 名您希望在 WhatsApp 上与之互动的活跃客户。</p> <ul><li>您正在寻找使用 WhatsApp 向您的客户发送自动通知的解决方案（想想状态通知、购买更新等）</li><li>您希望使用 WhatsApp 作为获取新客户、改善客户支持或提供个性化购买体验的渠道。</li><li>您需要两个以上的人来管理您的在线客户和大量的在线对话量。</li><li>座席在每次对话上花费的时间和响应时间对您的业务至关重要，您需要第三方自动化工具来提高您的整体团队效率。</li><li>WhatsApp 营销代表着未来个性化营销的必然趋势。营销人员可以通过私人一对一形式个性化推送内容。</li></ul> <p>WhatsApp 业务将其提升到了一个全新的水平。开始WhatsApp API营销吧。现在就开始报名试用。</p> </div> <script type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2022-12-05T11:07:44+08:00","datePublished":"2022-12-05T11:07:44+08:00","dateModified":"2022-12-05T11:11:42+08:00","headline":"\u3010\u793e\u5a92\u8425\u9500\u3011\u51fa\u6d77\u8425\u9500\u4e13\u5bb6\u820d\u4e0d\u5f97\u5206\u4eab\u7684WhatsApp\u8425\u9500\u79d8\u7c4d","name":"\u3010\u793e\u5a92\u8425\u9500\u3011\u51fa\u6d77\u8425\u9500\u4e13\u5bb6\u820d\u4e0d\u5f97\u5206\u4eab\u7684WhatsApp\u8425\u9500\u79d8\u7c4d","keywords":"Whatsapp Business API,Whatsapp\u7fa4\u53d1,WhatsApp\u8425\u9500\u79d8\u7c4d,\u793e\u5a92\u8425\u9500","url":"https:\/\/www.technewschina.cn\/whatsapp-api-marketing-tips-that-experts-are-reluctant-to-share\/","description":"WhatsApp \u662f\u4e16\u754c\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u79fb\u52a8\u6d88\u606f\u5e94\u7528\u7a0b\u5e8f\u3002\u5b83\u62e5\u6709\u8d85\u8fc7 20 \u4ebf\u7528\u6237\uff01 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