TY - JOUR AU - Zhang, Xiaoqing AU - Yuan, Xigang AU - Li, Wenbo AU - Wang, Yongjian TI - Research on the Trade-In Pricing Strategy of New Energy Vehicle Producers Considering the Consumers' Heterogeneous Behavior PY - 2023/08/02 Y2 - 2024/11/27 JF - Green and Low-Carbon Economy JA - GLCE VL - 2 IS - 4 SE - Special Column: Transport Transition towards a Net-Zero Future DO - 10.47852/bonviewGLCE32021036 UR - https://doi.org/10.47852/bonviewGLCE32021036 SP - 219-230 AB - In practice, trade-ins are offered by new energy vehicle (NEV) producers and include trade-in-for-new fuel vehicles and trade-in-for-NEVs. By using the game-analytical method, we mainly analyze the optimal pricing strategy of NEV producers when they provide both of the above-mentioned trade-in services. The results show that automobile producers should consider the production cost of new vehicles and the trade-in rebate when they provide a trade-in strategy. On the one hand, when the production cost of new vehicles is high but the trade-in rebate is very low, automobile producers do not provide the trade-in service. On the other hand, when the production cost of new vehicles is very low but the trade-in rebate is very high, automobile producers should provide trade-in services to heterogeneous consumers. Moreover, when the heterogeneous behavior of consumers is strong and the innovation value of new-generation fuel vehicles is low, automobile producers should choose the preannounce pricing strategy. Otherwise, these producers should adopt the dynamic pricing strategy.聽Received: 4 May 2023 |聽Revised:聽27 June 2023 |聽Accepted:聽25 July 2023聽聽Conflicts of Interest Wenbo Li is an Editorial Board Member for Green and Low-Carbon Economy, and Lead Guest Editor of the special issue, and was not involved in the editorial review or the decision to publish this article. The authors declare that they have no conflicts of interest to this work.聽Data Availability Statement Data available on request from the corresponding author upon reasonable request.聽Author Contribution Statement Xiaoqing Zhang: Conceptualization, Software, Formal analysis, Investigation, Data curation, Writing - original draft, Writing - review & editing, Visualization. Xigang Yuan: Conceptualization, Methodology, Software, Validation, Data curation, Writing - original draft, Visualization, Project administration. Wenbo Li: Validation, Supervision, Funding acquisition. Yongjian Wang: Formal analysis, Investigation, Writing - original draft, Writing - review & editing, Supervision, Funding acquisition. ER -