맥 못추는 삼성폰, 매출액 1위 애플과 격차 더 커져

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href="https://web.archive.org/web/20230108235125/mailto:riswell@zdnet.co.kr"><i class="icon-email"></i></a> <a href="https://web.archive.org/web/20230108235125/https://media.naver.com/journalist/092/78445" target="_blank"><i class="icon-naver-1 n_coloer"></i>기자 페이지 구독</a> <a href="/web/20230108235125/https://zdnet.co.kr/reporter/?lstcode=riswell" target="_blank"><i class="icon-file-text"></i>기자의 다른기사 보기</a> </div> <div class="reporter_btn"> <ul> <li class="facebook"><a class="fb-share" aria-label="https://zdnet.co.kr/view/?no=20230106143811" href="https://web.archive.org/web/20230108235125/https://www.facebook.com/sharer/sharer.php?u=" target="_blank"><i class="icon-facebook"></i></a></li> <li class="twitte"><a class="fb-share" aria-label="https://zdnet.co.kr/view/?no=20230106143811" href="https://web.archive.org/web/20230108235125/https://twitter.com/intent/tweet?text=맥 못추는 삼성폰, 매출액 1위 애플과 격차 더 커져&url=" target="_blank"><i class="icon-twitter"></i></a></li> <li class="linkedin"><a class="fb2-share" aria-label="http%3A%2F%2Fzdnet.co.kr%2Fview%2F%3Fno%3D20230106143811" href="https://web.archive.org/web/20230108235125/https://www.linkedin.com/shareArticle?url=" target="_blank"><i class="icon-linkedin"></i></a></li> <li><a href="javascript:increaseFontsize('20230106143811');"><img src="/web/20230108235125im_/https://zdnet.co.kr/images/txt_bt1.gif" alt=""></a></li> <li><a href="javascript:decreaseFontsize('20230106143811');"><img src="/web/20230108235125im_/https://zdnet.co.kr/images/txt_bt2.gif" alt=""></a></li> <li><a href="javascript:article_print('20230106143811')"><img src="/web/20230108235125im_/https://zdnet.co.kr/images/print_bt.gif" alt=""></a></li> </ul> </div> </div> </div>  <div class="cont_ad_box"> <iframe src="https://web.archive.org/web/20230108235125if_/https://adv.zdnet.co.kr/RealMedia/ads/adstream_sx.ads/zdnet.co.kr/zd@Position1" marginwidth="0" marginheight="0" scrolling="no" leftmargin="0" topmargin="0" width="700" height="20" frameborder="0"></iframe> </div>  <div class="view_cont" id="articleBody" itemprop="articleBody"> <div id="content-20230106143811" style="font-size: 16px;">  <div class="view_ad"> <iframe src="https://web.archive.org/web/20230108235125if_/https://adv.zdnet.co.kr/RealMedia/ads/adstream_sx.ads/zdnet.co.kr/zd@Left" width="210" height="210" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" leftmargin="0" topmargin="0"></iframe> </div> <p>삼성전자가 전 세계 프리미엄 폰 시장에서는 애플의 벽을 넘지 못하고 있다.</p> <p>글로벌 시장조사업체 카운터포인트리서치는 6일 지난해 3분기 전 세계 스마트폰 시장 매출액 기준 점유율을 발표했다. </p> <figure class="view_cont_img_jpg" style="width:640px; margin: 0 auto;"> <span class="img"><img src="https://web.archive.org/web/20230108235125im_/https://image.zdnet.co.kr/2023/01/06/fac365db80c4dd789c7081c8c145fe45.png" style="height:auto"></span> <figcaption style="text-align:left; line-height: 1.6;">전 세계 스마트폰 시장 매출액 기준 점유율 (사진=카운터포인트리서치)</figcaption> </figure> <p>조사 결과에 따르면 애플은 42% 점유율을 차지하며 1위를 차지했다. 삼성전자는 18.3%로 2위를 유지했다. 전년 동기 대비 애플은 4.9%p 증가했지만, 삼성은 0.2%p 줄었다.</p> <p>양사의 매출액 기준 점유율 격차는 2021년 3분기 18.6%p에서 23.7%p로 더 커졌다.</p> <p>하밋 싱 왈리아 시니어 애널리스트는 "애플은 2022년 3분기에 전년 동기 대비 10% 매출액이 증가했고, 평균판매가격(ASP)도 7% 증가하면서 전 세계 스마트폰 시장의 평균판매가격(ASP)를 끌어 올렸다"며 "이는 아이폰 14시리즈 및 프로 모델 또 이전 시리즈의 판매호조로 인한 것으로 보인다"고 분석했다.</p> <p>앞서 시장조사업체 트렌드포스는 지난해 3분기 출하량 기준으로 전 세계 스마트폰 시장 점유율을 발표했다. 조사 겨로가 삼성전자가 22.2%로 1위, 애플이 17.6%로 2위였다.</p>  <h2><span>관련기사</span></h2> <div class="news_box connect"> <ul> <li><a href="/web/20230108235125/https://zdnet.co.kr/view/?no=20220617163741&re=R_20230106143811">삼성전자, 1분기 유럽 스마트폰 점유율·출하량 동반 하락</a><span>2022.06.17</span></li> <li><a href="/web/20230108235125/https://zdnet.co.kr/view/?no=20220302163101&re=R_20230106143811">삼성전자, 1분기 스마트폰 점유율 1위 탈환할 듯</a><span>2022.03.02</span></li> <li><a href="/web/20230108235125/https://zdnet.co.kr/view/?no=20220623155553&re=R_20230106143811">애플, 세계 스마트폰 판매 점유율 1-4위 독식</a><span>2022.06.23</span></li> <li><a href="/web/20230108235125/https://zdnet.co.kr/view/?no=20221228150217&re=R_20230106143811">삼성, 갤럭시S23으로 내년 1위 탈환 노린다</a><span>2022.12.28</span></li> </ul> </div> <p>출하량과 판매액 점유율이 다른것은 삼성전자가 애플보다 더 많은 스마트폰을 판매하고 있지만 중저가 스마트폰 판매 비중이 높기 때문이다. 출고가가 높은 프리미엄 폰 시장에서는 삼성전자가 애플에 밀리고 있는 셈이다.</p> <p>스마트폰 업계 등에 다르면 지난해 전 세계 스마트폰 시장에서 가장 많이 출하된 모델은 갤럭시A12였다. 출하량 상위권 10개 모델 중 삼성전자의 기종은 갤럭시A12와 갤럭시 A02(1830만대)에 그쳤다. </p> <div class="mt_bn_box">  <script type="text/javascript" src="https://web.archive.org/web/20230108235125js_/https://ads.mtgroup.kr/RealMedia/ads/adstream_jx.ads/zdnet_pc/news@Frame1"></script> </div> </div> </div>  <div class="reporter_list2"> <div class="reporter_name"><strong>류은주 기자</strong><a href="https://web.archive.org/web/20230108235125/mailto:riswell@zdnet.co.kr">riswell@zdnet.co.kr</a></div> <div class="reporter_btn"><a href="/web/20230108235125/https://zdnet.co.kr/reporter/?lstcode=riswell">기자의 다른 기사 보기 <i class="icon-chevron-circle-right"></i></a></div> </div>  <div 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