Why 99% of People Don’t Actually Understand Marketing

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Despite its omnipresence in our daily lives, from the advertisements we see online to the branding on our favorite products, many people hold misconceptions about what marketing truly entails."> <meta property="og:title" content="Why 99% of People Don’t Actually Understand Marketing"> <meta property="og:description" content="Marketing is one of the most misunderstood professions. Despite its omnipresence in our daily lives, from the advertisements we see online to the branding on our favorite products, many people hold misconceptions about what marketing truly entails."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D5612AQFFY44bvYh2FQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721171696400?e=2147483647&v=beta&t=wDkqEq0Rfwh0qxrGjCzcp2vOfVr74QJlNZFO20Y4XQA"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/pulse/why-99-people-dont-actually-understand-marketing-charles-lau-gj53c"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@LinkedInEditors"> <meta name="twitter:title" content="Why 99% of People Don’t Actually Understand Marketing"> <meta name="twitter:description" content="Marketing is one of the most misunderstood professions. Despite its omnipresence in our daily lives, from the advertisements we see online to the branding on our favorite products, many people hold misconceptions about what marketing truly entails."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D5612AQFFY44bvYh2FQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721171696400?e=2147483647&v=beta&t=wDkqEq0Rfwh0qxrGjCzcp2vOfVr74QJlNZFO20Y4XQA"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Charles Lau"> <meta name="twitter:label2" content="Reading time"> <meta name="twitter:data2" content="3 min read"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/pulse/api/ingraphs/gauge" data-counter-metric-endpoint="/pulse/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"Marketing is one of the most misunderstood professions. 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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQFFY44bvYh2FQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721171696400?e=2147483647&v=beta&t=wDkqEq0Rfwh0qxrGjCzcp2vOfVr74QJlNZFO20Y4XQA" fetchpriority="high" data-embed-id="cover-image" alt="Why 99% of People Don’t Actually Understand Marketing"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">Why 99% of People Don’t Actually Understand Marketing</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://sg.linkedin.com/in/charleslaucom" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Charles Lau </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFrsEOklI3_qA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1715041394834?e=2147483647&v=beta&t=4p-7fsNqDjrmVwNjX6Vsy76UZsp3kpDklZeT98mTg4M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Charles Lau"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Charles Lau </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> I help small biz generate leads </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published May 27, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Marketing is one of the most misunderstood professions. Despite its omnipresence in our daily lives, from the advertisements we see online to the branding on our favorite products, many people hold misconceptions about what marketing truly entails. Here’s why 99% of people don’t actually understand marketing.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Too Many Opinions, Not Enough Experience</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In today’s digital age, everyone has an opinion on marketing. Whether it’s a suggestion on how to craft a social media post or advice on launching a new campaign, these opinions often come from a place of little to no practical experience. While input can be valuable, it’s essential to recognize that marketing requires a deep understanding of both strategy and execution, built over years of hands-on experience.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Marketing is not just about brainstorming catchy slogans or creating visually appealing ads. It involves data analysis, consumer behavior studies, and the ability to adapt to rapidly changing market trends. The gap between opinion and expertise often leads to oversimplified views of what marketing professionals do and underestimates the complexity of their work.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Marketing is Both Art and Science</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>One of the biggest misconceptions is that marketing is purely creative. While creativity is undoubtedly a significant component, marketing is also a science. It requires analytical skills to interpret data, understand market dynamics, and measure the effectiveness of campaigns. This blend of art and science is what makes marketing unique and challenging.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Successful marketing professionals know how to balance these two aspects. They use creativity to design compelling messages and visuals, and they employ scientific methods to target the right audience, optimize spending, and achieve measurable results. This duality is often overlooked by those outside the field, leading to a skewed perception of what marketing involves.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Respect for Expertise</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Just as you wouldn’t tell a chef how to cook, a doctor how to diagnose, or a lawyer how to argue a case, marketing professionals deserve the same respect for their expertise. Each of these professions requires years of training, practice, and continuous learning to master. Marketing is no different.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Marketing professionals spend years honing their skills, keeping up with the latest trends, and learning from both successes and failures. They understand the intricacies of consumer psychology, market research, and digital analytics. Undermining their expertise with unsolicited advice not only undervalues their profession but also hinders their ability to execute effective strategies.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/checkmate-your-competition-building-unbeatable-2024-justin-xdgoc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQF_4Mgg0XVehg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1719662243391?e=2147483647&v=beta&t=XbXDn2-lxp-_qoRtfjekzgN6Xkjc4E7S6gqlGnXpy90"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Checkmate Your Competition - Building Unbeatable…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Justin Jones 🇿🇦 🇨🇦 </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/you-dont-have-big-fat-marketing-strategy-do-wrong-ildiko-bujaki"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGYysbZpVpTjg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1658148258436?e=2147483647&v=beta&t=E0mpDP1dY7_XCexkpL90w0tWFFvnjtLgjJlaRE0ei9g"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">“IF YOU DON’T HAVE A BIG FAT MARKETING STRATEGY, YOU…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> ILDIKO BUJAKI </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/marketing-vs-andrew-carrier-y5lte"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFoiBHOBTDgdA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1709454459001?e=2147483647&v=beta&t=5U1nFyPpLBta6_nuFVudrxWqp77k4OYDJnstFaCQX5Q"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Marketing vs marketing</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Andrew Carrier </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>The Reality: Too Many Ideas from Non-Marketing Professionals</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In many organizations, marketing teams are bombarded with ideas from colleagues in other departments. While collaboration can lead to innovative solutions, it often results in an overload of well-meaning but impractical suggestions. Non-marketing professionals may not fully grasp the strategic planning, market analysis, and brand consistency required to execute a successful marketing campaign.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This influx of ideas can distract marketing teams from their core objectives and dilute their focus. It’s crucial to trust marketing professionals to filter through these ideas, integrating the valuable ones and respectfully setting aside those that don’t align with the strategy.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Not Enough Freedom and Trust for Marketing Professionals</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Marketing professionals thrive when given the freedom to innovate and the trust to make decisions. Micromanagement and excessive oversight can stifle creativity and hinder progress. For marketing strategies to succeed, professionals need the autonomy to experiment, take calculated risks, and pivot when necessary.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Organizations that trust their marketing teams and provide them with the necessary resources and support see better results. This trust fosters a culture of innovation and continuous improvement, allowing marketing professionals to leverage their full potential.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Conclusion</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Marketing is a complex and multifaceted discipline that blends creativity with analytical precision. To truly understand marketing, one must appreciate the depth of knowledge and experience required to excel in this field. By respecting the expertise of marketing professionals and giving them the freedom and trust they need, organizations can create more effective and impactful marketing strategies.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Recognizing that marketing is both an art and a science, and valuing the insights of those with hands-on experience, will lead to better business outcomes and a more profound respect for the profession.</span> </p> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-publisher-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/newsletters/digital-perpetual-7171148041159106560" data-tracking-will-navigate> <span class="sr-only"> Digital Perpetual </span> </a> <img class="inline-block relative 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<section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://sg.linkedin.com/in/annephey?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQFv2UbFAytYuQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1632189969014?e=2147483647&v=beta&t=JM68ZYlS2X3kzUg_WpmhEyr_9t0fYkSEGLMw3FqweBE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="彭子宸 Anne Phey"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> 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font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Everyone believes that they can be creative and perhaps marketing is just about great ideas, but data driven, analytics based, strategic positioning and crafting differentiations are more than just ideas. That is why I always position my marketing team as the strategist by the business on the left hand. <a class="link" href="https://sg.linkedin.com/in/charleslaucom?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" data-tracking-will-navigate>Charles Lau</a></p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a>  <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 1 Reaction </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://sg.linkedin.com/in/ericfeng?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFA4x2xOsd1TQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730347372193?e=2147483647&v=beta&t=iPi0HYaU2yzsVwWHwzrDecxtajnDRSl44YQmOVM1EOQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Eric Feng (CSP) - Global Speaker"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://sg.linkedin.com/in/ericfeng?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Eric Feng (CSP) - Global Speaker </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">I help experts & founders get paid to speak</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 6mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7200062570869710848,7201327622910328832)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">I couldn't agree more. Marketing isn't just about catchy slogans; it's about understanding consumer behavior and leveraging data to drive results.</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a>  <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 1 Reaction </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://sg.linkedin.com/in/wilson-phang?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQExzc_jzhOIow/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727238773801?e=2147483647&v=beta&t=LEUhQ-LshO7IVAFkv30Bc2nNOjKAj5UMc227dazC2Pw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Wilson Phang - Empathy Speaker, FA Director AFP AWP MDRT"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://sg.linkedin.com/in/wilson-phang?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Wilson Phang - Empathy Speaker, FA Director AFP AWP MDRT </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Empathy Speaker: Financial Empowerment Through Communication - Speaker & Coach</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 6mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7200062570869710848,7201048737517879297)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">So true! Marketing's a blend of art & science. Just like you wouldn't micromanage a chef or doctor, trust us marketers to do our thing. Let's bridge the gap & bring more understanding to this dynamic field!</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 1 Reaction </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 2 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://sg.linkedin.com/in/kiali-poh?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQEYlJsVp-OZ5g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1711966082484?e=2147483647&v=beta&t=KkS_0z1U4mdeW1SI3ZmUXxODREggjqYVEgRbC8fFh9E" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="KiaLi Poh (Unlocking Human Potential)"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://sg.linkedin.com/in/kiali-poh?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> KiaLi Poh (Unlocking Human Potential) </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Igniting Passion, Inspiring Transformation From Possibility to Reality I Empower Individuals to Transform Adversity into Growth and Brilliance</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 6mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md 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font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Very informative. I think the outcome is vastly different for marketing executed by professionals vs amateurs. Just like a dish cooked with basic skills or by experienced chef</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-99-people-dont-actually-understand-marketing-charles-lau-gj53c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s 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