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}); </script> </div> <div id="content" class="narrow_content" data-article="20571"> <div id="article_top" class="summary_details">  <div class="sd_top"> <script type="text/javascript">// <![CDATA[ var mobile = (/iphone|ipad|ipod|android|blackberry|mini|windows\sce|palm/i.test(navigator.userAgent.toLowerCase())); if (mobile) { var mob_link = "<img src='https://web.archive.org/web/20120126231914/http://images.gizmag.com/layout/icons/cellphone.png'/><a id='article_mobile_link' class='small' href='https://web.archive.org/web/20120126231914/http://m.gizmag.com/article/20571'>View on mobile site</a>"; $jqr('.sd_top').append(mob_link); } // ]]></script> <a class="small" href="/web/20120126231914/http://www.gizmag.com/mobiletechnology/" style="float: left; ">MOBILE TECHNOLOGY</a> </div> <h2>iPhone Lens Dial turns your smartphone into a turret-lensed throwback</h2> <div class="summary_details_left"> <p>By <a href="/web/20120126231914/http://www.gizmag.com/author/ben-coxworth/" rel="author">Ben Coxworth</a></p> <p><em>13:34 November 22, 2011</em></p> </div> <div class="summary_details_right"> <p><img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/layout/icons/comments.png" alt=""/> <a href="#comments">5 Comments</a> </p> <p><img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/layout/icons/image_modernist.png" alt=""/> <a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148419/">9 Pictures</a></p> </div> </div> <div id="hero_box" style="width: 530px;"> <a id="hero_link" href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148419/"> <img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/hero/iphonelensdial.jpg" title="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..." width="530" height="297" alt="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..." border="0"/></a><div class="pic_caption"> <p>The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into place over top of the existing camera's lens</p> <strong><a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148419/" class="orange">Image Gallery</a> (9 images)</strong> </div> <div class="clear_both"></div> </div> <div class="article_body"> <div id="top_unit"></div> <script type="text/javascript" language="JavaScript"> </script> <script type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120126231914js_/http://pagead2.googlesyndication.com/pagead/show_ads.js"></script> <p>Once upon a time, before zoom lenses were invented, movie and TV cameras had three lenses that the user could choose between, using a Lazy Susan-type arrangement to swivel them into place - you wanted to go wide, you'd swing in the wide-angle lens, if you needed a close-up, you'd swing in the telephoto. Well, in the spirit of everything old being new again, the iPhone Lens Dial now offers the same functionality for Apple's iconic smartphone.</p> <ul id="gallery_images"> <li><a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148419/" class="image"><img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/gallery_tn/iphonelensdial-1.jpg" title="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..." alt="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..."/></a></li> <li><a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148420/" class="image"><img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/gallery_tn/iphonelensdial-2.jpg" title="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..." alt="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..."/></a></li> <li><a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148421/" class="image"><img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/gallery_tn/iphonelensdial-3.jpg" title="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..." alt="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..."/></a></li> <li><a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148422/" class="image"><img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/gallery_tn/iphonelensdial-4.jpg" title="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..." alt="The iPhone Lens Dial features wide angle, fisheye and telephoto lenses, which swivel into ..."/></a></li> <li id="view_all"><a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148419/" class="blue">View all<br/></a></li> </ul> <div class="clear_both"></div> <p>The iPhone Lens Dial features 0.7x wide angle, 0.33x fisheye and 1.5x telephoto lenses, all made from optical-quality coated glass. The dial is mounted on an aircraft-grade aluminum case, that slips over an iPhone. The phone's camera lens lines up with a hole in that case, which each of the lenses sit over when they're moved into place.</p> <p>The case also has two threaded tripod-mount holes (one on the bottom and one on one side) for taking photos in portrait or landscape format.</p> <p><div style="width: 529px; height: 286px" class="article_img"><a href="/web/20120126231914/http://www.gizmag.com/iphone-lens-dial/20571/picture/148429/" target="_blank"><img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/inline/iphonelensdial-11.jpg" width="529"/></a></div></p> <p>Whereas other similar devices such as <a href="https://web.archive.org/web/20120126231914/http://www.gizmag.com/holga-iphone-lens-filter-kit/20558/" target="_blank">Holga's Lens and Filter Wheel</a> are marketed more as novelties, the iPhone Lens Dial is apparently aimed at serious use - at least, that's what its US$249 price would seem to indicate. It's available on <a href="https://web.archive.org/web/20120126231914/http://photojojo.com/store/awesomeness/iphone-lens-dial/" target="_blank">Photojojo</a>, which also sells a tiny-but-decent <a href="https://web.archive.org/web/20120126231914/http://www.gizmag.com/camera-phone-fisheye-macro-wide-angle-phone-lenses/16031/" target="_blank">Fisheye, Macro, Wide Angle and Telephoto Phone Lens combo</a> for $49.</p>  <div id="bottom_unit"> <script type="text/javascript" language="JavaScript"> </script> <script type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120126231914js_/http://pagead2.googlesyndication.com/pagead/show_ads.js"></script> </div> </div>  <span class="title">Share</span> <div id="article_share" class="dotsontop"> <span class="as_button"><a href="https://web.archive.org/web/20120126231914/http://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-via="gizmag">Tweet</a><script type="text/javascript" src="https://web.archive.org/web/20120126231914js_/http://platform.twitter.com/widgets.js"></script> <script type="text/javascript"> twttr.events.bind('tweet', function(event) { if (event) { var targetUrl; if (event.target && event.target.nodeName == 'IFRAME') { targetUrl = extractParamFromUri(event.target.src, 'url'); } _gaq.push(['_trackSocial', 'twitter', 'tweet', targetUrl]); } }); twttr.events.bind('retweet', function(){ var targetUrl; if (event.target && event.target.nodeName == 'IFRAME') { targetUrl = extractParamFromUri(event.target.src, 'url'); } _gaq.push(['_trackSocial', 'twitter', 'retweet', targetUrl]); }); function extractParamFromUri(uri, paramName){ if(!uri){ return; } var uri = uri.split('#')[0]; //remove anchor var parts = uri.split('?'); //check for query params if(parts.length == 1){ return; //no params } var query = decodeURI(parts[1]); //find the url param paramName += '='; var params = query.split('&'); for(var i = 0, param; param = params[i]; ++i){ if(param.indexOf(paramName) === 0){ return unescape(param.split('=')[1]); } } } </script> </span> <span class="as_button"><script src="https://web.archive.org/web/20120126231914js_/http://www.stumbleupon.com/hostedbadge.php?s=1"></script></span> <span class="as_button"><g:plusone size="medium" count="true" href="http://www.gizmag.com/iphone-lens-dial/20571/"></g:plusone></span> <span class="as_button"><script type="text/javascript" src="https://web.archive.org/web/20120126231914js_/http://platform.linkedin.com/in.js"></script><script type="in/share" data-counter="right"></script></span> <span class="as_button"><script type="text/javascript">reddit_newwindow='1'</script><script type="text/javascript" src="https://web.archive.org/web/20120126231914js_/http://www.reddit.com/static/button/button1.js"></script></span> <fb:like href="http://www.gizmag.com/iphone-lens-dial/20571/" send="false" width="450" show_faces="false" font="" id="facebook_like"></fb:like><script type="text/javascript">_ga.trackFacebook();</script> </div>   <div id="tags"> <span class="title">Tags</span> <div class="dotsontop"> <ul> <li>» <a href="/web/20120126231914/http://www.gizmag.com/tag/iphone/" rel="tag">iPhone</a></li> <li>» <a href="/web/20120126231914/http://www.gizmag.com/tag/lenses/" rel="tag">Lenses</a></li> <li>» <a href="/web/20120126231914/http://www.gizmag.com/tag/photography/" rel="tag">Photography</a></li> <li>» <a href="/web/20120126231914/http://www.gizmag.com/tag/retro/" rel="tag">Retro</a></li> <li class="clear_both"></li> </ul> </div> </div> <div id="bing_unit"></div>  <span class="title" id="comments">User Comments (5)</span> <div class="dotsontop" id="comment_dots">  <div id="comment-92653" class="a_comment"> <p>wow, it totally looks like the lens in Armored troopers Votoms </p> <img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/layout/icons/comment.png" alt="comment"> <span class="name">Darkoneko</span> <span class="date">- November 22, 2011 @ 02:21 pm PST</span> <div class="clear_both"></div> </div> <div id="comment-92773" class="a_comment"> <p>Please work on this product until you have a quality telephoto. </p> <img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/layout/icons/comment.png" alt="comment"> <span class="name">Carlos Grados</span> <span class="date">- November 23, 2011 @ 05:19 am PST</span> <div class="clear_both"></div> </div> <div id="comment-92794" class="a_comment"> <p>Obvious solution, they should have asked Bolex first to make it more efficient! </p> <img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/layout/icons/comment.png" alt="comment"> <span class="name">Leon Aguilera Radford</span> <span class="date">- November 23, 2011 @ 08:25 am PST</span> <div class="clear_both"></div> </div> <div id="comment-92950" class="a_comment"> <p>You could buy a compact digital camera with better zoom - plus better camera sensor, software, control, etc. than an iPhone - for less than this set of lenses. It'd be easier to carry as well. I just can't conceive of this being of any practical use. </p> <img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/layout/icons/comment.png" alt="comment"> <span class="name">alcalde</span> <span class="date">- November 23, 2011 @ 06:13 pm PST</span> <div class="clear_both"></div> </div> <div id="comment-93064" class="a_comment"> <p>Patently ridiculous that people have become so lazy that a smartphone is the answer to all their life quests. This bloody thing looks utterly awkward. </p> <img src="https://web.archive.org/web/20120126231914im_/http://images.gizmag.com/layout/icons/comment.png" alt="comment"> <span class="name">Fahrenheit 451</span> <span class="date">- November 24, 2011 @ 09:55 am PST</span> <div class="clear_both"></div> </div> </div> <span class="title">Post a Comment</span> <div class="dotsontop" id="comment_form_div"> <div id="comment_form" data-article="20571"> <div id="comments_login"> <form action="" style="clear: both; padding-top: 0px;" name="login_form" id="login_form" onsubmit="return false;"> <p><strong>Login with your gizmag account:</strong></p> <p id="login_status"></p> <label for="email">Email</label><input type="text" class="text" name="email" id="email" value=""/><br/><br/> <label for="password">Password</label><input type="password" class="text" name="password" id="password" value=""/><br/> <div> <input type="submit" style="float: right" id="submit" value="Log In"/> <div id="options"> <a 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