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Building a Beautiful eCommerce Experience With WordPress

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.widget-wrapper--resource-sidebar .widget{ padding:0px !important; } } @media screen and (min-width: 768px){ #block-7 .widget-wrapper--resource-sidebar .widget{ padding:0px !important; } } /* End Custom Sidebar Edits */ /* ------ 5/22/24 Brand Refresh ------ */ .page-header { background: #0ecad4; background: linear-gradient(141deg, #006BD6, #0ecad4)!important; color: #fff; } body.single-post .entry-wrapper h3 { background-clip: text !important; background: #002837; } body.single-post .entry-content a, .widget--top_blog_categories_widget a { color:#0076dc!important; } @media screen and (min-width: 960px) { body.single-post .entry-wrapper h3 { border-left:0!important; text-align:left!important; } body.single-post .entry-header { padding-left: 40px!important; padding-right: 100px; } body.single-post .entry-content { padding-left:40px!important; padding-right:40px!important; } body.single-post .posts_nav_label { padding-left:40px; padding-right:40px; } body.single-post 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.wp-block-wpengine-plans .hosting__details .slider-box img.icon-img { display: inline-block!important; } /*------ End Remove when Web3 Plans page launches ------*/ .header-scheme--dark .nav__icon.login svg { filter: invert(100%) sepia(39%) saturate(2%) hue-rotate(300deg) brightness(1000%) contrast(101%); } /* ------ OCT CyberWeekend Plans Hero ------ */ .cyberplansbannerbackground{ background: linear-gradient(180deg, #007FEA 0%, #005BA9 100%); display:none; } .cyberplansbanner{ vertical-align:center; } .cyberplansbanner .wp-block-image {margin:1em 0 0!important; } @media (max-width: 781px) { .cyberplansbannerright{ display:none!important; } .cyberplansbannerleft{ text-align: center; padding: 20px 0; } .cyberplansbannercontainer{ margin-top:-80px; } } /* ------ NOV CyberWeekend Plans Hero ------ */ .novcyberweekendbanner{ display: flex; align-items: center; justify-content: center; } .novcyberweekendbanner .wp-block-image { margin:0 0 0!important; } .nov-cyber-week-banner--full-size { display:block!important; } .nov-cyber-week-banner--mobile { display:none!important; } @media (max-width: 780px) { .nov-cyber-week-banner--full-size { display:none!important; } .nov-cyber-week-banner--mobile { display:block!important; } } /* ------ Plans Page padding override ------ */ @media (max-width: 1070px) { body.page-id-122334 .site-content { padding-top: 0px; } } /* ------ CTA Buttons Stacked on Tablet ------ */ @media (min-width: 768px) and (max-width: 999px){ .button-group .button { margin: 10px 20px; padding-right: 100px; padding-left: 100px; } } /*------ Buy Now Page 60-day Footer Fix ------*/ .sixtyday { z-index:0; } /*------ Platform Button Nav Overlay ------*/ .platformnavbutton{ background: rgba(0,40,56,.35); } /*------ Video Lightbox Modal Styling ------*/ .mfp-wrap.fl-video-lightbox-wrap .mfp-close, .mfp-wrap.fl-video-lightbox-wrap .mfp-close:hover { color: #FFF!important; right: -44px!important; top: -40px!important; } .mfp-close { height: 44px; position: absolute; opacity: 1; font-style: normal; font-family: Arial,Baskerville,monospace; } .mfp-close:hover { opacity: .65; } .mfp-iframe-scaler [type=button] { font-size: 3rem!important; } .fl-video-lightbox-wrap .mfp-iframe-scaler iframe { left: 0%; height: 100%; top: 0%; width: 100%; border:0!important; } /*------ End Video Lightbox Modal Styling ------*/ /*--- Blog Post Custom Widget CTA CSS---*/ #custom_html-3, #custom_html-4, #custom_html-5, #custom_html-6, #custom_html-7, #custom_html-8, #custom_html-9, #custom_html-16 { padding: 0 !important; } #custom_html-7, #custom_html-8, #custom_html-9 { display: none; } #custom_html-5 { margin-bottom: 40px; } #cta_widget-9 p { text-shadow: 0px 0px 5px rgba(0, 0, 0, 0.7); } /*--- End Custom CSS ---*/ /*--- Custom CTA Padding Fix CSS ---*/ @media (min-width: 768px){ .wp-block-cover { padding: 40px!important; } } /*--- Custom CTA Padding Fix CSS ---*/ /*--- EU Sites Blog Opt-in fix ---*/ .wpe-field__fieldset.group__eu_opt_in .wpe-field__description, .wpe-field__fieldset.group__eu_opt_in .wpe-field__controls { background-color: transparent; width: 100% !important; } /*--- EU Sites Blog Opt-in fix ---*/ /*--- Header height adjust for mega ---*/ /*------ Tweak in-page subnav when OptinMonster Marbar exists ------*/ html.om-position-floating-top body.has-mega-menu #in-page-nav-menu { top: 132px; } /*------ /Tweak in-page subnav when OptinMonster Marbar exists ------*/ /*------ Remove plus sign underlines in accordion components ------*/ .fl-accordion-button:hover .fl-accordion-button-label, .fl-accordion-button:focus .fl-accordion-button-label { text-decoration: underline; } .fl-accordion-button-icon { text-decoration: none; } /*------ /Remove plus sign underlines in accordion components ------*/ /* Author: Tyler Stokes ** theme.json color quick fix */ .has-mirage-background-color { background: #002838; } /* -- Blog Form Privacy Consent fix ---- */ .widget-wrapper--resource-sidebar .blog-subscribe .wpe-field[data-name='eu_opt_in'] .group__eu_opt_in { color: #002938; } /*-- Instagram Link In Bio Page Styles --*/ #post-154128 .resource-center-sidebar { position: relative; top: 190px; display: none !important; } #post-154128 .resource-center-content__entry-meta{ display:none; } #post-154128 .resource-center-content .entry-title{ text-align: center; } /*Instagram Link In Bio Post Cards*/ #post-154128 .resource-center-content figcaption { font-style: normal; text-align: center; padding: 16px; min-height:110px; } #post-154128 .resource-center-content .wp-block-image:hover figcaption{ font-style: normal; text-align: center; color:#ffffff !important; /*background-color: #002447;*/ transition: .5s ease; opacity:1; } #post-154128 img{ background-color:#002447; border-radius: 32px; } #post-154128 img:hover { background-color:#002447; /*transition: .25s ease;*/ opacity:.55; border-radius: 30px; } #post-154128 .wp-block-image:hover .wp-element-caption { /*background-color:#002447;*/ opacity:1; } #post-154128 .wp-block-column { background-color: #ffffff; border-radius: 32px; border:solid 1px; border-color: #e5e6e7; } #post-154128 .wp-block-column:hover{ background-color: #002447; border-radius:32px; } #post-154128 figure { margin: 0px !important; } #post-154128 a { text-decoration:none; } #post-154128 .wp-block-column:hover a { color:#ffffff; } #post-154128 .wp-element-caption{ /*margin-top:-128px;*/ /*background-color:#002447;*/ opacity:1; } /*#post-154128 .wp-block-image :where(figcaption){ margin-bottom: .5em; margin-top: .5em; }*/ @media (max-width: 767px){ #post-154128 img{ border-radius:16px; } #post-154128 img:hover { border-radius: 16px; } #post-154128 .wp-block-column:hover{ border-radius:16px; } #post-154128 .wp-block-column { border-radius: 16px; } #post-154128 :where(.wp-block-columns) { margin-bottom:8px; } #post-154128 :where(.wp-block-columns.is-layout-flex) { gap: 8px; } #post-154128 .wp-block-spacer { margin-bottom: -16px; } } </style> </head> <body class="landing-page-new-template-default 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</div> <p></p> </div></div><!-- #132032 --><div class="nav__container" id="mobilemenu2022__item--plansandpricing"><div class="menu-item menu-item-type-custom menu-item-object-custom nav__link nav__top nav__link--mobile nav__link--footer" ><div class="nav__call-sales"><span class="nav__call-icon"><img src="https://wpengine.com/wp-content/themes/wpengine-breakthrough/images/nav/icon_sales.svg" alt="" /></span><span class="nav__call-label">Call Sales:</span><span class="nav__sales-number"><span class="wpe-geo-phone"><a href="tel:+1-512-273-3906">+1-512-273-3906</a></span></span></div><a class='button button--lapis-mirage' href='/plans/'>Plans and Pricing</a></div></div><!-- #132033 --> </div> </nav><!-- #site-navigation --> </header><!-- #masthead --> <div id="content" class="site-content"> <div id="primary" class="content-area"> <main id="main" class="site-main"> <article id="post-117129" class="post-117129 landing-page-new type-landing-page-new status-publish hentry"> <div class="entry-content"> <div class="fl-builder-content fl-builder-content-117129 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="117129"><div class="fl-row fl-row-full-width fl-row-bg-lazy-photo fl-node-5ed7f36ca417c bg-scheme--light-text hero" data-node="5ed7f36ca417c"> <div class="fl-row-content-wrap"> <picture class="wpe-bb-background wpe-bb-background--hero wpe-bb-background--empty"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/Gregory_FD_Header.jpg" media="(min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/Gregory_FD_Header.jpg" media="(max-width: 992px) and (min-width: 769px)"> <source srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(max-width: 768px)"> <img decoding="async" src="https://wpengine.com/wp-content/uploads/2021/04/Gregory_FD_Header.jpg" alt="" loading="lazy"> </picture> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5ed7f3a58c222" data-node="5ed7f3a58c222"> <div class="fl-col fl-node-5ed7f3a58c29e" data-node="5ed7f3a58c29e"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-cta-block fl-node-5e04ee9b019f9 bg-scheme--dark-text" data-node="5e04ee9b019f9"> <div class="fl-module-content fl-node-content"> <div class="cta-block-wrapper" data-customers="[{&quot;background_css&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;,&quot;content_alignment&quot;:&quot;left&quot;,&quot;variation&quot;:&quot;in-page-small&quot;,&quot;customer_cta_primary&quot;:&quot;&quot;,&quot;customer_cta_secondary&quot;:&quot;&quot;,&quot;title_tag&quot;:&quot;h1&quot;,&quot;customer_type&quot;:&quot;&quot;,&quot;0&quot;:&quot;&quot;}]"> <div class="cta-block cta-block--above-fold"> <div class="content cta-block__content cta-block__content--left"> <div class="button-group cta-block__title-description"> <h2 class="title cta-block__title"> <img decoding="async" src="https://wpengine.com/wp-content/uploads/2021/06/GF_logos7.png"><P><h2>Building a Beautiful eCommerce Experience With WordPress </h2> <p>Gregory, Australia’s most recognized name in fine jewellery, tapped Frank Digital, a WP Engine Agency Partner, for help reimagining its digital presence. </p> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-html fl-node-5fcac4a0e6030 bg-scheme--dark-text" data-node="5fcac4a0e6030"> <div class="fl-module-content fl-node-content"> <div class="fl-html"> <script> setTimeout( function () { document.querySelector('h1').dispatchEvent( new KeyboardEvent( "keydown", { key: "ArrowDown", keyCode: 40, code: "ArrowDown", which: 40, bubbles: true, } ) ); }, 1000 ); </script></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5e04ee9b01a00 bg-scheme--dark-text has-bg-full-bleed" data-node="5e04ee9b01a00"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5e04ee9b019fb" data-node="5e04ee9b019fb"> <div class="fl-col fl-node-5e04ee9b019fc fl-col-small" data-node="5e04ee9b019fc"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-ornament fl-node-5e04ee9b01a1e bg-scheme--dark-text" data-node="5e04ee9b01a1e"> <div class="fl-module-content fl-node-content"> <div class="ornament ornament--tiffany-bar"><span></span><span></span></div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-5e04ee9b019fe bg-scheme--dark-text" data-node="5e04ee9b019fe"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="font-size: 18px;"><b>Industry</b></span><span style="font-weight: 400;"><span style="font-size: 18px;">:</span> Retail, Digital Agency </span></p> <p><span style="font-size: 18px;"><b>Site</b></span><span style="font-weight: 400;"><span style="font-size: 18px;">:</span> <a href="https://www.gregoryjewellers.com.au/" target="_blank" rel="noopener">gregoryjewellers.com.au</a> by <a href="https://www.frankdigital.com.au/" target="_blank" rel="noopener">frankdigital.com.au</a></span></p> <p><span style="font-size: 18px;"><b>Challenge</b></span></p> <p><span style="font-weight: 400;">Migrate a legacy website from Magento to WordPress and rebuild it with a strong security solution, a sleek UX, high availability, and uptime protection.</span></p> <p><span style="font-size: 18px;"><b>Solution</b></span></p> <p><span style="font-weight: 400;">Frank Digital oversaw initial research, ideation, and prototype development for the project, and added custom functionality. A dedicated team at <a href="https://wpengine.com">WP Engine</a> worked behind the scenes to ensure the project was a success.</span></p> <p><span style="font-size: 18px;"><b>Results</b></span></p> <p><span style="font-weight: 400;">A gorgeous website that reflects Gregory’s distinct craftsmanship and engages a growing, younger audience. The new site incorporates user-first intuition and powerful search solutions implemented by Frank Digital, all built on </span><span style="font-weight: 400;">WP Engine’s <a href="https://www.wpengine.com/enterprise" target="_blank" rel="noopener">fully managed WordPress platform</a></span><span style="font-weight: 400;">. The result is a great-looking, easy-to-navigate website that loads in milliseconds with impressive engagement and conversion metrics: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bounce rate decreased by 26%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Time on site increased by 69%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Users and pageviews</span><b> increased by 48%</b></li> </ul> </div> </div> </div> </div> </div> <div class="fl-col fl-node-5e04ee9b019fd fl-col-small bg-full-bleed" data-node="5e04ee9b019fd"> <div class="fl-col-content fl-node-content"> <picture class="wpe-bb-background"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/Homepage_crop3-1500x1953.jpg" media="(min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/Homepage_crop3-scaled.jpg" media="(max-width: 992px) and (min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/Homepage_crop3-scaled.jpg" media="(max-width: 768px)"> <img decoding="async" src="https://wpengine.com/wp-content/uploads/2021/04/Homepage_crop3-scaled.jpg" alt="" loading="lazy"> </picture> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5e04ee9b019f5 bg-scheme--dark-text has-bg-full-bleed" data-node="5e04ee9b019f5"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5e04ee9b019f0 fl-col-group-equal-height fl-col-group-align-center" data-node="5e04ee9b019f0"> <div class="fl-col fl-node-5e04ee9b019f2 fl-col-small bg-full-bleed" data-node="5e04ee9b019f2"> <div class="fl-col-content fl-node-content"> <picture class="wpe-bb-background"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/overview-1500x855.jpeg" media="(min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/overview.jpeg" media="(max-width: 992px) and (min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/04/overview.jpeg" media="(max-width: 768px)"> <img decoding="async" src="https://wpengine.com/wp-content/uploads/2021/04/overview.jpeg" alt="" loading="lazy"> </picture> </div> </div> <div class="fl-col fl-node-5e04ee9b019f3 fl-col-small" data-node="5e04ee9b019f3"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-ornament fl-node-5e04ee9b019f6 bg-scheme--dark-text" data-node="5e04ee9b019f6"> <div class="fl-module-content fl-node-content"> <div class="ornament ornament--tiffany-bar"><span></span><span></span></div> </div> </div> <div class="fl-module fl-module-video fl-node-5fda5bdcbb26a" data-node="5fda5bdcbb26a"> <div class="fl-module-content fl-node-content"> <div class="fl-video fl-embed-video"> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-5e04ee9b019f4 bg-scheme--dark-text" data-node="5e04ee9b019f4"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="font-weight: 400;">As purveyors of fine diamonds and jewellery for 54 years, </span><a href="https://www.gregoryjewellers.com.au/" target="_blank" rel="noopener"><span style="font-weight: 400;">Gregory</span><span style="font-weight: 400;"> Jewellers</span></a><span style="font-weight: 400;"> has a long and lustrous heritage of exquisite craftsmanship and dedicated customer service. Today, the Gregory Jewellers brand continues the tradition of superb quality and service, boasting a diverse portfolio of fine jewellery, internationally renowned watch brands, and accessories that consistently set the bar for style and elegance.</span></p> <p><a href="https://www.frankdigital.com.au/" target="_blank" rel="noopener"><span style="font-weight: 400;">Frank Digital</span></a><span style="font-weight: 400;">, a </span><a href="https://www.jaywing.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Jaywing</span></a><span style="font-weight: 400;"> agency, is an award-winning digital agency combining strategy, creative, and technology to deliver beautiful digital experiences across all channels and devices. As a </span><a href="https://wpengine.com/agency-partner-program/" target="_blank" rel="noopener"><span style="font-weight: 400;">WP Engine Agency Partner</span></a><span style="font-weight: 400;">, Frank Digital enjoys access to a dedicated agency account team, which works through specific project requirements to make sure all details are covered and every client is happy.</span></p> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-5fda5be5b7c11" data-node="5fda5be5b7c11"> <div class="fl-col fl-node-5fda5be5b7c7a" data-node="5fda5be5b7c7a"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-video fl-node-5fda5be5b7bd1" data-node="5fda5be5b7bd1"> <div class="fl-module-content fl-node-content"> <div class="fl-video fl-embed-video"> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-gradient fl-node-5e04ee9b01a04 bg-scheme--dark-text background--tiffoam" data-node="5e04ee9b01a04"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5e04ee9b01a01" data-node="5e04ee9b01a01"> <div class="fl-col fl-node-5e04ee9b01a02" data-node="5e04ee9b01a02"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-5e04ee9b01a03 bg-scheme--light-text fl-module-rich-text--quote fl-module-rich-text--quote-white" data-node="5e04ee9b01a03"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="font-size: 32px; line-height: 1.34; font-weight: 300;"><em><i><span style="font-weight: 400;">"Between our ability to build custom, sites based directly on our clients’ needs, and the security, performance, and peace of mind that comes with WP Engine, it’s a combination that really just sells itself." </span></i></em></span></p> <p style="text-align: right;"><strong>—–Nick Miers, Head of Delivery, Frank Digital</strong></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-5e04ee9b01a05" data-node="5e04ee9b01a05"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5e04ee9b01a06" data-node="5e04ee9b01a06"> <div class="fl-col fl-node-5e04ee9b01a07 fl-col-small" data-node="5e04ee9b01a07"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-5e04ee9b01a09 bg-scheme--dark-text" data-node="5e04ee9b01a09"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h3>A Digital Presence Fit for Fine Gems</h3> <p><span style="font-weight: 400;">Gregory Jewellers is one of Australia’s most well-known and trusted jewellers, and the family-owned businesses has a rich history of craftsmanship dating back more than 50 years. </span></p> <p><span style="font-weight: 400;">With a growing chain of retail boutiques around the country, Gregory’s focus has long been on its in-store experience, where the beauty of its Master Jewellers’ craftsmanship truly shines through and customers can experience it all up close and in-person.  </span></p> <p><span style="font-weight: 400;">In turn, the company’s website was not traditionally where the majority of customer interactions occurred. Built on Magento and hosted internally, Gregory’s legacy site served a purpose, but with increasing performance issues and heightened security concerns, it was also limiting the company’s ability to grow online.  </span></p> <p><span style="font-weight: 400;">Meanwhile, Gregory’s audience was rapidly changing. In 2019, 66% of Gregory’s audience was over the age of 30, but by 2021, nearly half of its audience had shifted to 18-34-year-olds. The majority of Gregory’s online sales now come from this audience, with 44.8% of all sales on the website made by consumers under 34. </span></p> <p><span style="font-weight: 400;">Combined with the surging eCommerce activity in response to the pandemic, and the growing need to reach younger audiences with a fast, personalized shopping experience, the team at Gregory knew it was time to make a shift, and they approached Frank Digital for a solution.</span></p> <p><span style="font-weight: 400;">The new site needed to not only embody the beauty and detail found inside each of Gregory’s physical showrooms, it also needed to incorporate the latest in security and performance, all hosted on a platform that could provide high availability, advanced security, and around-the-clock support. </span></p> <p><span style="font-weight: 400;">Finally, an eCommerce solution that was powerful enough to handle Gregory’s wide inventory catalog was a must-have. </span></p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-5e04ee9b01a08 fl-col-small" data-node="5e04ee9b01a08"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-5e04ee9b01a0a bg-scheme--dark-text" data-node="5e04ee9b01a0a"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h3>Powerful eCommerce, Beautiful Design</h3> <p><span style="font-weight: 400;">Given all of these requirements, the Frank Digital team, led by</span><span style="font-weight: 400;"> Head of Delivery Nick Miers, </span><span style="font-weight: 400;">dove in, kicking the project off with a hands-on, collaborative context session to go over all aspects of the new site. </span></p> <p><span style="font-weight: 400;">Based on findings from their research, Miers and his team identified opportunities for UX design, as well as ways to streamline key business processes related to stock management and order fulfillment. </span></p> <p><span style="font-weight: 400;">“Frank Digital specializes in these types of high-touch website overhauls,” Miers said. “Our process includes ideating numerous potential solutions, gradually refining the approach together with our client, and then developing that vision into a fully-functioning clickable prototype.” </span></p> <p><span style="font-weight: 400;">Miers was able to focus on the prototype, knowing the production site would live on WP Engine’s fully managed WordPress platform, complete with high-performance, </span><a href="https://wpengine.com/resources/dedicated-wordpress-hosting/" target="_blank" rel="noopener"><span style="font-weight: 400;">dedicated server </span><span style="font-weight: 400;">infrastructure</span></a><span style="font-weight: 400;"> built on </span><a href="https://wpengine.com/google-cloud-platform/" target="_blank" rel="noopener"><span style="font-weight: 400;">Google Cloud</span></a><span style="font-weight: 400;">, and armed against cyber threats with </span><a href="https://www.wpengine.com/global-edge-security" target="_blank" rel="noopener"><span style="font-weight: 400;">Global Edge </span><span style="font-weight: 400;">Security</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">”Taking the performance and reliability benefits that come with a dedicated solution and combining them with all of the protections provided by Global Edge Security allowed us to provide the level of safety, security, and high availability the client was looking for,” Miers said. </span></p> <p><span style="font-weight: 400;">From a build perspective, </span><a href="https://wpengine.com/ecommerce/" target="_blank" rel="noopener"><span style="font-weight: 400;">WooCommerce</span></a><span style="font-weight: 400;"> was used for the online storefront, to which the Frank Digital team added custom search functionality, allowing for an easy-to-navigate, seamless shopping experience. </span></p> <p><span style="font-weight: 400;">Optimizing for site speed was also a major focus, and numerous tweaks, including image and JavaScript optimizations, were made across the site. Additionally, </span><a href="https://pagespeed.web.dev/" target="_blank" rel="noopener"><span style="font-weight: 400;">Google PageSpeed Insights</span></a><span style="font-weight: 400;"> was used for deeper analysis to make sure each page loaded as fast as possible and was in good standing with regard to all </span><a href="https://wpengine.com/partners/agencies/hi-five-web/" target="_blank" rel="noopener"><span style="font-weight: 400;">Core Web Vitals metrics</span></a><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-5f1f37c52ccec" data-node="5f1f37c52ccec"> <div class="fl-col fl-node-5f1f37c52cd8b" data-node="5f1f37c52cd8b"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-6005d254e91d7 bg-scheme--dark-text" data-node="6005d254e91d7"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <img fetchpriority="high" decoding="async" class="fl-photo-img wp-image-117177 size-full" src="https://wpengine.com/wp-content/uploads/2021/04/Gregory-side.jpg" alt="Gregory-side" itemprop="image" height="456" width="800" title="Gregory-side" srcset="https://wpengine.com/wp-content/uploads/2021/04/Gregory-side.jpg 800w, https://wpengine.com/wp-content/uploads/2021/04/Gregory-side-540x308.jpg 540w, https://wpengine.com/wp-content/uploads/2021/04/Gregory-side-768x438.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5e04ee9b01a0b bg-scheme--light-text" data-node="5e04ee9b01a0b"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-6081db73521a4" data-node="6081db73521a4"> <div class="fl-col fl-node-6081db7352231" data-node="6081db7352231"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-heading fl-node-6081db672b520 bg-scheme--dark-text" data-node="6081db672b520"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">The Results</span> </h2> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-5e04ee9b01a0c" data-node="5e04ee9b01a0c"> <div class="fl-col fl-node-5e04ee9b01a0d fl-col-small" data-node="5e04ee9b01a0d"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-5e04ee9b01a0f bg-scheme--dark-text" data-node="5e04ee9b01a0f"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h6><b>More engagement, higher conversions, and a growing revenue stream. </b></h6> <p><span style="font-weight: 400;">With the website built and ready to launch, Miers and his team ran through final feedback loops, coordinating closely with their team at WP Engine, before signing off. </span></p> <p><span style="font-weight: 400;">“We were able to test everything and provide feedback before we handed the new site over to the client,” Miers said. “That created a lot of value, and helped ensure that the final product was indeed a success.” </span></p> <p><span style="font-weight: 400;">The team at Gregory was thrilled with the new UX and site design and immediately found the back-end far easier to manage and update than the legacy Magento site.   </span></p> <p><span style="font-weight: 400;">“They were extremely happy with the solution, and that was before the metrics started rolling in,” Miers said.</span></p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-5e04ee9b01a0e fl-col-small" data-node="5e04ee9b01a0e"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-5e04ee9b01a10 bg-scheme--dark-text" data-node="5e04ee9b01a10"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="font-weight: 400;">Those metrics reflected  a growing online customer base that was far more engaged and more likely to convert:  </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bounce rate decreased by 26%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Time on site increased by 69%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Users and page views increased by 48%</span></li> </ul> <p><span style="font-weight: 400;">Furthermore, the site gained attention and praise for its overall look and feel and was even shortlisted for a </span><a href="https://www.awwwards.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Site of the Day</span></a><span style="font-weight: 400;"> award. </span></p> <p><span style="font-weight: 400;">“Overall, this project was a great example of the way Frank Digital works with leading brands to reimagine their digital presence, and it highlights the way we work with WP Engine to bring those projects to life, building them on the most trusted platform for WordPress,“ Miers said. </span></p> <p><span style="font-weight: 400;">“Between our ability to build custom sites based directly on our clients’ needs, and the security, performance, and peace of mind that comes with WP Engine, it’s a combination that really just sells itself.”   </span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-a21n0v9x6wte bg-scheme--light-text" data-node="a21n0v9x6wte"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-d6orxqfu1scb" data-node="d6orxqfu1scb"> <div class="fl-col fl-node-8iajfdgol3kb" data-node="8iajfdgol3kb"> <div class="fl-col-content fl-node-content"> <div class="fl-module 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Get started today with WP Engine. </span></p> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-nsw53x9v40yi" data-node="nsw53x9v40yi"> <div class="fl-col fl-node-r71mqvkl6pcz" data-node="r71mqvkl6pcz"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-buttons fl-node-398brg70luwf tablet-center bg-scheme--dark-text" data-node="398brg70luwf"> <div class="fl-module-content fl-node-content"> <div class="button-group"> <a aria-label="Plans &amp; Pricing" href="/plans/" class="button button--white-mirage" target="_self" > Plans &amp; Pricing </a> <a aria-label="" href="/wordpress-hosting/" class="button button--hollow-white" target="_self" > Explore WordPress Hosting </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><!-- .entry-content --> </article><!-- #post-117129 --> </main><!-- #main --> </div><!-- #primary --> </div><!-- #content --> <footer id="colophon" class="site-footer site-footer--full" > 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