LinkedIn for Marketing

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_org_guest_showcase_overview"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache"> <meta name="linkedin:pageTag" content="noncanonical_subdomain=control"> <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.2289" data-call-tree-id="AAYuiW10Y0RGxp03EFvwow==" data-multiproduct-name="organization-guest-frontend" data-service-name="organization-guest-frontend" data-browser-id="d3a2f59d-a824-43b0-8c6a-56c5cc0db9ba" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_org_guest_showcase_overview;MACzRuYqSFCNnnUKHAjUHA==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-msafdf-lib="https://static.licdn.com/aero-v1/sc/h/80ndnja80f2uvg4l8sj2su82m" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="enabled" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="enabled"> <link rel="canonical" href="https://www.linkedin.com/showcase/linkedin-for-mktg/"> <link rel="alternate" hreflang="en-US" href="https://www.linkedin.com/showcase/linkedin-for-mktg/"> <link rel="alternate" hreflang="en" href="https://www.linkedin.com/showcase/linkedin-for-mktg/"> <link rel="alternate" hreflang="x-default" href="https://www.linkedin.com/showcase/linkedin-for-mktg/">   <meta property="al:android:url" content="https://www.linkedin.com/showcase/linkedin-for-mktg/"> <meta property="al:android:package" content="com.linkedin.android"> <meta property="al:android:app_name" content="LinkedIn"> <meta property="al:ios:url" content="https://www.linkedin.com/showcase/linkedin-for-mktg/"> <meta property="al:ios:app_store_id" content="288429040"> <meta property="al:ios:app_name" content="LinkedIn"> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>LinkedIn for Marketing | LinkedIn</title> <meta name="description" content="LinkedIn for Marketing | 4,592,805 followers on LinkedIn. Resources to help you experiment, learn, and get the most out of advertising on LinkedIn."> <meta property="og:title" content="LinkedIn for Marketing | LinkedIn"> <meta property="og:description" content="LinkedIn for Marketing | 4,592,805 followers on LinkedIn. Resources to help you experiment, learn, and get the most out of advertising on LinkedIn."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_200_200/company-logo_200_200/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=b_tzIKW4iLIcyAU-An-vuboBYFiphMnjax3AccDfrDI"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/showcase/linkedin-for-mktg/"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@linkedin"> <meta name="twitter:title" content="LinkedIn for Marketing | LinkedIn"> <meta name="twitter:description" content="LinkedIn for Marketing | 4,592,805 followers on LinkedIn. Resources to help you experiment, learn, and get the most out of advertising on LinkedIn."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_200_200/company-logo_200_200/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=b_tzIKW4iLIcyAU-An-vuboBYFiphMnjax3AccDfrDI"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/organization-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/organization-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/24pins9v57pvnxxy0s93gaxw8"> <script type="application/ld+json"> {"@context":"http://schema.org","@graph":[{"@context":"http://schema.org","@type":"Organization","name":"LinkedIn for Marketing","url":"https://www.linkedin.com/showcase/linkedin-for-mktg/","address":{"type":"PostalAddress","streetAddress":"599 North Mathilda Avenue","addressLocality":"Sunnyvale","addressRegion":"CA","postalCode":"94085","addressCountry":"US"},"description":"Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.","numberOfEmployees":{"value":6,"@type":"QuantitativeValue"},"logo":{"contentUrl":"https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_200_200/company-logo_200_200/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=b_tzIKW4iLIcyAU-An-vuboBYFiphMnjax3AccDfrDI","description":"LinkedIn for Marketing","@type":"ImageObject"},"sameAs":"http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage"}]} </script>  </head> <body dir="ltr">  <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="d3a2f59d-a824-43b0-8c6a-56c5cc0db9ba" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/showcase/linkedin-for-mktg/" type="hidden"> <input name="trk" value="organization_guest_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="organization_guest_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> <div data-tracking-control-name="organization_guest_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="isFedCMEnabled" style="display: none"></code>  <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_200_200/company-logo_200_200/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=b_tzIKW4iLIcyAU-An-vuboBYFiphMnjax3AccDfrDI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/5fnrxyask3t3av1g9ym526ben" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> Sign in to see who you already know at LinkedIn for Marketing </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="d3a2f59d-a824-43b0-8c6a-56c5cc0db9ba" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/showcase/linkedin-for-mktg/" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_contextual-sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="organization_guest_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="organization_guest_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="organization_guest_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code>  <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 babybear:flex-wrap " aria-label="Primary"> <a href="/?trk=organization_guest_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline " data-tracking-control-name="organization_guest_nav-header-logo" data-tracking-will-navigate> <span class="sr-only">LinkedIn</span>  <icon class="block text-color-brand w-[102px] h-[26px] " data-test-id="nav-logo" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8fkga714vy9b2wk5auqo5reeb"></icon> </a>  <ul class="top-nav-menu flex items-center babybear:w-full babybear:justify-between babybear:pt-1 justify-start w-max pt-0 overflow-x-auto nav__menu babybear:order-last order-3 ml-auto"> <li class> <a href="https://www.linkedin.com/pulse/topics/home/?trk=organization_guest_guest_nav_menu_articles" data-tracking-control-name="organization_guest_guest_nav_menu_articles" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6ulnj3n2ijcmhej768y6oj1hr"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Articles </span> </a> </li> <li class> <a href="https://www.linkedin.com/pub/dir/+/+?trk=organization_guest_guest_nav_menu_people" data-tracking-control-name="organization_guest_guest_nav_menu_people" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7kb6sn3tm4cx918cx9a5jlb0"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> People </span> </a> </li> <li class> <a href="https://www.linkedin.com/learning/search?trk=organization_guest_guest_nav_menu_learning" data-tracking-control-name="organization_guest_guest_nav_menu_learning" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8wykgzgbqy0t3fnkgborvz54u"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Learning </span> </a> </li> <li class> <a href="https://www.linkedin.com/jobs/search?trk=organization_guest_guest_nav_menu_jobs" data-tracking-control-name="organization_guest_guest_nav_menu_jobs" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 top-nav-link--selected text-color-text visited:text-color-text border-solid border-b-2 border-color-text" aria-current="page"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/92eb1xekc34eklevj0io6x4ki"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Jobs </span> </a> </li> <li class> <a href="https://www.linkedin.com/games?trk=organization_guest_guest_nav_menu_games" data-tracking-control-name="organization_guest_guest_nav_menu_games" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29h8hsjuomfp50lam5ipnc3uh"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Games </span> </a> </li> <li class> <a href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_nav_upsell&trk=organization_guest_guest_nav_menu_windows" data-tracking-control-name="organization_guest_guest_nav_menu_windows" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-[96px] px-1 border-solid border-l-1 border-r-1 babybear:border-r-0 border-color-border-faint flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/admayac2rnonsqhz9v3rzwcyu"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Get the app </span> </a> </li> </ul> <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 ">  <a class="nav__button-tertiary btn-md btn-tertiary" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_nav-header-join" data-tracking-control-name="organization_guest_nav-header-join" data-test-live-nav-primary-cta data-tracking-will-navigate> Join now </a> <a class="nav__button-secondary btn-secondary-emphasis btn-md" href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&fromSignIn=true&trk=organization_guest_nav-header-signin" data-tracking-control-name="organization_guest_nav-header-signin" data-tracking-will-navigate> Sign in </a>  </div>   </nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <figure class="cover-img min-h-[87px] papbear:min-h-[100px] rounded-t-[2px] babybear:rounded-[0px] -z-1">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D563DAQHWUQGLESG-Xw/image-scale_191_1128/image-scale_191_1128/0/1686149962976/linkedin_ads_cover?e=2147483647&v=beta&t=Q1w7y4H8aI_kJJ01FNxbJoWhQs8JFjptARo63vhdsn0" fetchpriority="auto" data-embed-id="cover-image" alt> </div> </div>  </figure> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-image-container flex"> <img class="inline-block relative w-16 h-16 top-card-layout__entity-image shadow-color-shadow shadow-[0_4px_12px] border-2 border-solid border-color-surface mt-[-70px] mb-[14px] papabear:border-4 papabear:mt-[-100px] papabear:mb-[18px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_200_200/company-logo_200_200/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=b_tzIKW4iLIcyAU-An-vuboBYFiphMnjax3AccDfrDI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/5fnrxyask3t3av1g9ym526ben" alt="LinkedIn for Marketing"> </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> LinkedIn for Marketing </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Advertising Services </h2> <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> Sunnyvale, CA <span class="before:middot"></span> 4,592,805 followers </h3>  <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&fromSignIn=true&trk=top-card_top-card-primary-button-top-card-primary-cta" data-tracking-control-name="top-card_top-card-primary-button-top-card-primary-cta" data-tracking-will-navigate> Follow </a>  </div> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 top-card-layout__ellipsis-menu mr-1 papabear:mt-0.5 papabear:mr-2"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="top-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=top-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PRODUCT&_f=guest-reporting" data-tracking-control-name="top-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PRODUCT" data-semaphore-content-urn="urn:li:organization:4973896" data-semaphore-tracking-prefix="top-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this product </a>  </li>  </ul>  </div> </div>  </div> </section> <div class="details mx-details-container-padding"> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 text-color-text" data-test-id="about-us">  <h2 class="core-section-container__title section-title"> About us </h2>  <div class="core-section-container__content break-words"> <p class="break-words whitespace-pre-wrap text-color-text" data-test-id="about-us__description"> Resources to help you experiment, learn, and get the most out of advertising on LinkedIn. </p> <dl class="mt-6"> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__website"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Website </dt> <dd class="font-sans px-0.25 text-md text-color-text break-words overflow-hidden"> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="about_website" href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fbusiness%2Elinkedin%2Ecom%2Fmarketing-solutions%3Fsrc%3Dli-lmspage%26trk%3Dshowcasepage&urlhash=EhFD&trk=about_website" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="websiteLinkDescription"> http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> <p class="hidden" id="websiteLinkDescription">External link for LinkedIn for Marketing</p> </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__industry"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Industry </dt> <dd class="font-sans px-0.25 text-md text-color-text break-words overflow-hidden"> Advertising Services </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__size"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Company size </dt> <dd class="font-sans px-0.25 text-md text-color-text break-words overflow-hidden"> 10,001+ employees </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__headquarters"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Headquarters </dt> <dd class="font-sans px-0.25 text-md text-color-text break-words overflow-hidden"> Sunnyvale, CA </dd> </div>   </dl> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 updates" data-test-id="updates">  <h2 class="core-section-container__title section-title"> Updates </h2>  <div class="core-section-container__content break-words"> <ul class="updates__list"> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_50-inspirational-black-women-in-marketing-activity-7297769829879492608-AYGN" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 1"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7297769829879492608" data-featured-activity-urn="urn:li:activity:7297769829879492608" data-attributed-urn="urn:li:share:7297769828902178816" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7297769829879492608" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">If history has shown us anything, it’s that Black women in marketing continue to lead, innovate and uplift others despite the obstacles. Every year, we update this list to spotlight inspirational Black women marketers whose work is shaping the industry. Their voices matter now more than ever—so follow them, amplify their work and help ensure that the progress we’ve made continues to move forward. Read more in a new post from <a class="link" href="https://www.linkedin.com/in/tequiaburt?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Tequia Burt</a>, Editor in Chief of the <a class="link" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>LinkedIn for Marketing</a> Blog. ⬇️ <a class="link" href="https://lnkd.in/gTNpdBKy?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/gTNpdBKy</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fbusiness%2Fmarketing%2Fblog%2Fdiversity%2Ffollow-these-inspirational-black-women-in-marketing&urlhash=aQ9T&trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content" role="button"> <img alt="50 Inspirational Black Women in Marketing to Follow on LinkedIn" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQGrHI9I2SAPZg/croft-frontend-shrinkToFit1024/B4DZUVLf6wHkAk-/0/1739817091561?e=2147483647&v=beta&t=0vswqXzGVWped9yEZA_8WD81JaGSqZ47bmAlDkusFyI" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> 50 Inspirational Black Women in Marketing to Follow on LinkedIn </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> linkedin.com </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="210 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="210" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 210 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="38" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 38 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_creativity-meets-ai-activity-7298061564195049472-n8gq" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 2"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7298061564195049472" data-featured-activity-urn="urn:li:activity:7298061564195049472" data-attributed-urn="urn:li:ugcPost:7298061563700133888" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 6h <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7298061564195049472" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">This month in the Marketing Collective, we explore why the human touch of creativity matters in B2B marketing, how reflecting the people you call customers amplifies your messaging, and the ways in which AI is contributing to a creative renaissance. Read more ⬇️</p>  </div>  <a href="https://www.linkedin.com/pulse/creativity-meets-ai-linkedin-for-mktg-l8ghc?trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Creativity Meets AI" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQG5nAiTC5VhLA/article-cover_image-shrink_720_1280/B56ZUfrOpdHoAI-/0/1739993181276?e=2147483647&v=beta&t=5VjmjseBlY9yLrVu2wul3u_ND5SLC5hQmjkzCfzpx1A" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Creativity Meets AI </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> LinkedIn for Marketing on LinkedIn </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="206 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="206" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 206 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="16" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 16 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_follow-these-steps-to-maximise-performance-activity-7298053775636754432-oIS2" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 3"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7298053775636754432" data-featured-activity-urn="urn:li:activity:7298053775636754432" data-attributed-urn="urn:li:share:7298053774944706560" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7h  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7298053775636754432" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">🚀 Hosting a LinkedIn event? Here’s how to maximize performance before, during, and after your event: • Plan smart: Prepare thoroughly to set your event up for success • Promote effectively: Leverage LinkedIn Event Ads to boost reach and attract the right audience • Engage continuously: Keep the conversation going even after the event wraps up 👉 <a class="link" href="https://lnkd.in/dzmi2BWP?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/dzmi2BWP</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fbusiness%2Fmarketing%2Fblog%2Flinkedin-ads%2Ffollow-these-steps-to-maximise-performance-before-during-and-after-your-next-event&urlhash=QUiv&trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content" role="button"> <img alt="Follow These Steps to Maximise Performance Before, During and After Your Next Event" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D10AQHMseQv1qfLdA/image-shrink_1280/B4DZUflM6JHAAM-/0/1739991601081?e=2147483647&v=beta&t=NjdF1T2plaScuCuNtrkEHyj1L5vbzUEcJywPdzKV2OM" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Follow These Steps to Maximise Performance Before, During and After Your Next Event </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> linkedin.com </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="18 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="18" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 18 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_linkedin-the-wire-program-activity-7298008615389388802-KTk4" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 4"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7298008615389388802" data-featured-activity-urn="urn:li:activity:7298008615389388802" data-attributed-urn="urn:li:ugcPost:7298008614076571649" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 10h  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7298008615389388802" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">According to <a class="link" href="https://www.linkedin.com/in/katie-bantz-weber-79891a3?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Katie Bantz Weber</a>, SVP of Financial Services at <a class="link" href="https://www.linkedin.com/company/dow-jones?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Dow Jones</a>, 75% of US adults watch up to two hours of short-form video daily. This trend highlights the massive engagement potential of this format. Read more: <a class="link" href="https://lnkd.in/dTgFsM5s?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/dTgFsM5s</a> </p> <button class="attributed-text-segment-list__btn-truncation absolute right-0 bottom-0 pl-1 bg-color-background-container text-color-text-secondary text-sm font-medium babybear:font-bold invisible cursor-pointer hover:text-color-link-hover hover:underline" data-feed-action="see-more-post" data-feed-action-category="EXPAND" data-feed-action-type="expandCommentaryText" data-feed-control="commentary_expand" aria-hidden="true" tabindex="0"> …more </button> </div>  <div class="share-native-video w-main-feed-card-media " data-test-id="feed-native-video-content">  <video class="share-native-video__node video-js" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/D4E10AQHNGP3NDH-_3A/mp4-640p-30fp-crf28/B4EZUe8BVuGYBw-/0/1739980838929?e=2147483647&v=beta&t=JHKolHvwmHWqlAnfZ5qxCoImLyuvo1LGl51bhIGnlXQ","type":"video/mp4","data-bitrate":460811},{"src":"https://dms.licdn.com/playlist/vid/v2/D4E10AQHNGP3NDH-_3A/mp4-360p-30fp-crf28/B4EZUe8BVuGYBs-/0/1739980829809?e=2147483647&v=beta&t=cPLxIZSprtuzvpbU-vvRyMrZQfN26ZYIbtCmBwJ26L0","type":"video/mp4","data-bitrate":186927},{"src":"https://dms.licdn.com/playlist/vid/v2/D4E10AQHNGP3NDH-_3A/mp4-720p-30fp-crf28/B4EZUe8BVuGYB0-/0/1739980831560?e=2147483647&v=beta&t=HXesMcFegfPoxnn3tOpgqaCeUWxUNe2-le5gACThBJo","type":"video/mp4","data-bitrate":661329}]" data-poster-url="https://media.licdn.com/dms/image/v2/D4E10AQHNGP3NDH-_3A/ads-video-thumbnail_720_1280/B4EZUe8BVuGYAg-/0/1739980823815?e=2147483647&v=beta&t=hYObL1sqRyilXyS_7D_SblwKrtJCPH2yAnkebKMxjWc" data-aspect-ratio="0.5625" data-adaptive-aspect-ratio="true" data-digitalmedia-asset-urn="urn:li:digitalmediaAsset:D4E10AQHNGP3NDH-_3A" data-tracking-id="dYCrWf5wRAiE445b6Y8g5Q==" playsinline> </video> </div> <div class="sponsored-video-footer flex justify-between py-1 px-1.5 -mx-2 border-1 border-solid border-color-border-faint bg-color-background-container-tint" data-feed-action-type="viewLink" data-feed-control="linkedin_video_description" data-feed-action-category="VIEW"> <h5 class="text-sm text-color-text font-medium" dir="ltr">LinkedIn: The Wire Program </h5>  </div>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="34 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="34" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 34 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " 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for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 21h  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button 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</div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">The pressure is on for marketers to measure their success, especially since 78% of B2B CMOs shared that proving campaign ROI became more important in the last two years. That’s why we are introducing new ways for B2B marketers to prove campaign performance and map their success to company revenue. Check out the latest news here and read on to hear what customers are saying: <a class="link" href="https://lnkd.in/gCMUM-XF?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/gCMUM-XF</a></p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. 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href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="43 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="43" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" 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data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_helping-b2b-marketers-prove-campaign-performance-activity-7297842590983278592-guhr" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 6"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7297842590983278592" data-featured-activity-urn="urn:li:activity:7297842590983278592" data-attributed-urn="urn:li:ugcPost:7297749044670382081" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 21h  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7297842590983278592" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">The pressure is on for marketers to measure their success, especially since 78% of B2B CMOs shared that proving campaign ROI became more important in the last two years. That’s why we are introducing new ways for B2B marketers to prove campaign performance and map their success to company revenue. Check out the latest news and learn what customers are saying here. ⬇️ </p>  </div>  <a href="https://www.linkedin.com/pulse/helping-b2b-marketers-prove-campaign-performance-new-fl6ic?trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Helping B2B Marketers Prove Campaign Performance with New Features" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGNFBOETrm0QQ/article-cover_image-shrink_600_2000/B56ZUbILT1HoAQ-/0/1739916883959?e=2147483647&v=beta&t=VL8eNcZL6Ump3xJkKWS6P7-UPjbePP3jrCsnZmZSVJw" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Helping B2B Marketers Prove Campaign Performance with New Features </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> LinkedIn for Marketing on LinkedIn </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="46 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="46" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 46 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_2025-b2b-trends-for-the-contrarian-marketer-activity-7297782389173338113-xDAz" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 7"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7297782389173338113" data-featured-activity-urn="urn:li:activity:7297782389173338113" data-attributed-urn="urn:li:ugcPost:7297591492498386944" data-id="main-feed-card">  <p class="!text-sm text-color-text mb-1 pb-[10px] border-b-1 border-solid border-color-border-faint main-feed-activity-card__header mx-main-feed-card-no-gutter px-main-feed-card-no-gutter"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-reaction-header" class="link-styled" data-tracking-control-name="organization_guest_main-feed-card_feed-reaction-header" data-tracking-will-navigate="true" target="_self">LinkedIn for Marketing</a> reposted this </p> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/the-b2b-institute-linkedin/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQHvX1kDng-Rdw/company-logo_100_100/company-logo_100_100/0/1719608724254/the_b2b_institute_linkedin_logo?e=2147483647&v=beta&t=kY40XEQn5Of_sgve5urGXah91HSl_lL9_OjSb-_FdgA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for The B2B Institute, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/the-b2b-institute-linkedin/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for The B2B Institute" data-tracking-will-navigate> The B2B Institute </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  27,668 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7297782389173338113" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">We have the tendency to get trapped in a single perception, even when more than one interpretation of the facts is available. The same truth applies to B2B marketing. Most B2B marketers focus solely on their “Target Buyers”— the product experts who leave clear digital signals. But there’s a group of decision-makers that are just as critical: the “Hidden Buyers.” These process experts in procurement, finance, and legal hold the power to veto up to half of shortlisted vendors. Our next trend explores how to bridge the Hidden Buyer Gap. Read more from <a class="link" href="https://www.linkedin.com/in/janns?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Jann Martin Schwarz</a> and <a class="link" href="https://uk.linkedin.com/in/mimi-turner?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Mimi Turner</a> ⬇️</p>  </div>  <a href="https://www.linkedin.com/pulse/2025-b2b-trends-contrarian-marketer-hidden-46jee?trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="2025 B2B Trends for the Contrarian Marketer: Hidden Buyer Gap" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEYlpi2bduA_Q/article-cover_image-shrink_720_1280/B4EZUY.NN2GYBQ-/0/1739880715557?e=2147483647&v=beta&t=4b0NrKGm8da1SgKYXGPq_6NeejiyOlW7wXVEBeG9dyY" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> 2025 B2B Trends for the Contrarian Marketer: Hidden Buyer Gap </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> The B2B Institute on LinkedIn </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="44 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="44" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 44 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 3 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_why-creativity-matters-in-b2b-marketing-activity-7297736689207148544-nixD" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 8"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7297736689207148544" data-featured-activity-urn="urn:li:activity:7297736689207148544" data-attributed-urn="urn:li:share:7297736687974060032" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7297736689207148544" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">In the latest episode of the Collective Conversation, <a class="link" href="https://www.linkedin.com/in/tequiaburt?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Tequia Burt</a>, Editor in Chief of the <a class="link" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>LinkedIn for Marketing</a> Blog sat down with <a class="link" href="https://ie.linkedin.com/in/keithbrowningmarketing?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Keith Browning</a>, Director of Brand Marketing at LinkedIn, to discuss the evolving landscape of B2B marketing, emphasizing the importance of creativity and emotional storytelling. 🌟 <a class="link" href="https://lnkd.in/d-TcCVvv?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/d-TcCVvv</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fbusiness%2Fmarketing%2Fblog%2Fcollective-conversation%2Fwhy-creativity-matters-in-b2b-marketing&urlhash=6aJb&trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content" role="button"> <img alt="Why Creativity Matters in B2B Marketing" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D10AQHdLuaRuw1JxA/image-shrink_800/B4DZUbEz.CHIAc-/0/1739916001587?e=2147483647&v=beta&t=EOPhicDrli4LtznLMiWNJDVIe1qgZcRlsa6KwTvVkQ4" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Why Creativity Matters in B2B Marketing </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> linkedin.com </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="31 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="31" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 31 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 3 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_an-evolving-relationship-activity-7297676480392638464-joPD" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 9"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7297676480392638464" data-featured-activity-urn="urn:li:activity:7297676480392638464" data-attributed-urn="urn:li:ugcPost:7297676479843250176" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7297676480392638464" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">The relationship between B2B companies and their buyers is constantly evolving into something new, largely driven by new technologies. B2B marketing success rests on how capably it can keep up with these changes. In the latest edition of This Week in Marketing, experts discuss adapting to change. ⬇️ </p>  </div>  <a href="https://www.linkedin.com/pulse/evolving-relationship-linkedin-for-mktg-jvkjc?trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="An Evolving Relationship" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEv_wtXuzkgcg/article-cover_image-shrink_600_2000/B56ZUaNEv1GsAQ-/0/1739901390171?e=2147483647&v=beta&t=E04fDjErlFuunMjYX-u8SlXuudpF0LBdeqJbEPgUfBY" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> An Evolving Relationship </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> LinkedIn for Marketing on LinkedIn </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="312 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="312" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 312 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="18" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 18 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/linkedin-for-mktg_certified-marketing-experts-tip-ads-101-activity-7297646253696323584-c9qg" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 10"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7297646253696323584" data-featured-activity-urn="urn:li:activity:7297646253696323584" data-attributed-urn="urn:li:ugcPost:7297646252949749761" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEJizgp-XVuMg/company-logo_100_100/company-logo_100_100/0/1719419346821/linkedin_ads_logo?e=2147483647&v=beta&t=hqexp3NIyrXtf1waDSK_L_qfgfMjHg6MYyWfCJJ-J0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for LinkedIn for Marketing, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/showcase/linkedin-for-mktg/?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for LinkedIn for Marketing" data-tracking-will-navigate> LinkedIn for Marketing </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  4,592,805 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7297646253696323584" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">New to LinkedIn Ads? 💻 Sara Miller, one of LinkedIn’s <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcertifiedmarketingexperts&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#CertifiedMarketingExperts</a>, shares three things she wish she knew *before* running ads on LinkedIn. Learn about the LinkedIn Certified Marketers network here: <a class="link" href="https://lnkd.in/drubt7Dm?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/drubt7Dm</a> </p> <button class="attributed-text-segment-list__btn-truncation absolute right-0 bottom-0 pl-1 bg-color-background-container text-color-text-secondary text-sm font-medium babybear:font-bold invisible cursor-pointer hover:text-color-link-hover hover:underline" data-feed-action="see-more-post" data-feed-action-category="EXPAND" data-feed-action-type="expandCommentaryText" data-feed-control="commentary_expand" aria-hidden="true" tabindex="0"> …more </button> </div>  <div class="share-native-video w-main-feed-card-media " data-test-id="feed-native-video-content">  <video class="share-native-video__node video-js" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/D4D10AQEeVUqpOk3tUg/mp4-640p-30fp-crf28/B4DZUZyb1aHABw-/0/1739894436997?e=2147483647&v=beta&t=_8wvKgeTu3bWqYOdZmutrv8Wp6DNVRpnHzppKAL7kd8","type":"video/mp4","data-bitrate":615556},{"src":"https://dms.licdn.com/playlist/vid/v2/D4D10AQEeVUqpOk3tUg/mp4-360p-30fp-crf28/B4DZUZyb1aHABs-/0/1739894435223?e=2147483647&v=beta&t=_pGwjoo29l6VqV7phNZZjUsYGPSR1unT7UpZ2bVg2TM","type":"video/mp4","data-bitrate":262192},{"src":"https://dms.licdn.com/playlist/vid/v2/D4D10AQEeVUqpOk3tUg/mp4-720p-30fp-crf28/B4DZUZyb1aHAB0-/0/1739894442574?e=2147483647&v=beta&t=jW5Vp5-KFCL5HCzpukcBayvDyFTcfXgOKYEK5WaK9xk","type":"video/mp4","data-bitrate":834251}]" data-poster-url="https://media.licdn.com/dms/image/v2/D4D10AQEeVUqpOk3tUg/ads-video-thumbnail_720_1280/B4DZUZyb1aHAAg-/0/1739894429995?e=2147483647&v=beta&t=AvDne_7gvTAZSant3zQuKHPU8q-sbeVTYkhZPm_ZezU" data-aspect-ratio="0.5625" data-adaptive-aspect-ratio="true" data-digitalmedia-asset-urn="urn:li:digitalmediaAsset:D4D10AQEeVUqpOk3tUg" data-tracking-id="sfpltwELRfmhDksac2RLLQ==" playsinline> </video> </div> <div class="sponsored-video-footer flex justify-between py-1 px-1.5 -mx-2 border-1 border-solid border-color-border-faint bg-color-background-container-tint" data-feed-action-type="viewLink" data-feed-control="linkedin_video_description" data-feed-action-category="VIEW"> <h5 class="text-sm text-color-text font-medium" dir="ltr">Certified Marketing Experts Tip: Ads 101</h5>  </div>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="42 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="42" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 42 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 4 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> </ul>  <section id="json-refs"> <code id="isMobile" style="display: none"></code> <code id="feedUpdatesBaseUrl" style="display: none"></code> <code id="paginationToken" style="display: none"></code> </section> <div class="loader updates-loader max-w-[550px]"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--small fill-currentColor h-[30px] min-h-[30px] w-[30px] min-w-[30px]"></icon> </div> </div> <section class="hidden-summary container-lined p-3 overflow-hidden babybear:p-2 papabear:mt-3 hidden max-w-[550px]" data-impression-id="conversion_prompt_guest_hidden_summary" data-id="conversion-prompt"> <h2 class="hidden-summary__title text-xl text-color-text overflow-hidden break-words mb-2 leading-regular font-normal"> Join now to see what you are missing </h2> <ul class="hidden-summary__summary-items"> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt="Check mark" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82pl4lu8lcdmvm9t7n4hoq0zi"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Find people you know at LinkedIn for Marketing </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt="Check mark" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82pl4lu8lcdmvm9t7n4hoq0zi"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Browse recommended jobs for you </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt="Check mark" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82pl4lu8lcdmvm9t7n4hoq0zi"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> View all updates, news, and articles </span> </li> </ul>  <a class="hidden-summary__cta hidden-summary__cta--secondary btn-md btn-secondary-emphasis inline-block mt-3 mr-1.5" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fshowcase%2Flinkedin-for-mktg%2F&trk=public_biz_promo-join" data-tracking-control-name="public_biz_promo-join" data-tracking-will-navigate> Join now </a> </section> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="aside-section-container mb-4" data-test-id="affiliated-pages"> <h2 class="aside-section-container__title section-title"> Affiliated pages </h2>  <div class="aside-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="affiliated-pages_show-more-less"> <li>  <a href="https://www.linkedin.com/company/linkedin?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHaVYd13rRz3A/company-logo_100_100/company-logo_100_100/0/1638831590218/linkedin_logo?e=2147483647&v=beta&t=_PvUQac1LcQjfzQ33gtxFqjvIxBbtsM9ZqIxLs5QcFI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Software Development </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale, CA </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-news/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHcgw1ektoWNw/company-logo_100_100/company-logo_100_100/0/1630643541065/linkedin_news_logo?e=2147483647&v=beta&t=TTRjBCivI6PK4ziHOqHG-TNnEqutD8uDhCQYMmuT1d8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn News  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Online Audio and Video Media </p>     </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-member-guide/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGoCnyxrg-bww/company-logo_100_100/company-logo_100_100/0/1630563741668/linkedin_member_guide_logo?e=2147483647&v=beta&t=CQ4prs7Vqezw9GC8w1piKAtPnm1rsM9StJ08nlLI6oc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn Guide to Networking  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Software Development </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Mountain View, California </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedinlearning/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGFNchde_FyWw/company-logo_100_100/company-logo_100_100/0/1719363355417/linkedinlearning_logo?e=2147483647&v=beta&t=0U3Pis40-A_rb2k38T3eQQRz3P4YoE7nNmEHAbOrCQQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn for Learning  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> E-Learning Providers </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale, California </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-guide-to-creating/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQHxwcJuB2s5Ew/company-logo_100_100/company-logo_100_100/0/1704331328152/linkedin_guide_to_creating_logo?e=2147483647&v=beta&t=iILBAFukr2CYgnhfAR-eMMPeJ5nkvcpJ0YiKiK952kE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn Guide to Creating  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Software Development </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale , CA </p>    </div>  </a> </li> <li>  <a href="https://cn.linkedin.com/company/linkedin-china?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQFXbaB5ZkwWgw/company-logo_100_100/company-logo_100_100/0/1719641854864/linkedin_china_logo?e=2147483647&v=beta&t=bhhqTvJuoWvZAnJ3HPJidXg2arHGvYXxOWTkXmdqjQQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn China 领英中国  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Software Development </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> 朝阳区, 北京市 </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-talent-solutions/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFUop5hiHtk0g/company-logo_100_100/company-logo_100_100/0/1719363313093/linkedin_talent_solutions_logo?e=2147483647&v=beta&t=ZddJHIA_0J3GCAC1Tr6GX9MIJpi0EvaB_nlFiBuHxzg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn Talent Solutions  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Staffing and Recruiting </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale, CA </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-social-selling/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFkiMXPKAXo0Q/company-logo_100_100/company-logo_100_100/0/1719404287274/linkedin_social_selling_logo?e=2147483647&v=beta&t=Typ6NdjTaWjBqNH_p36HUMGBslasmeCphzQ8EqsMZBg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn for Sales  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Software Development </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale, California </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-for-small-business/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQES-wGerW1ANA/company-logo_100_100/company-logo_100_100/0/1630569337393/linkedin_for_small_business_logo?e=2147483647&v=beta&t=QwUk5x5Ki1PsRQFbgnMQFZtoYqK8U5Y5VItaw0DgMHo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn for Small Business  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Internet Publishing </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale, CA </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedinfornonprofits/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQHXvStS109OmA/company-logo_100_100/company-logo_100_100/0/1719343623277/linkedinfornonprofits_logo?e=2147483647&v=beta&t=sTYQsr4kspFfHZOZYSZ_GYbFMBST5UL-jTZWuCUwbpo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn for Nonprofits  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Technology, Information and Internet </p>     </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-economic-graph/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGcXDqcZUXvTw/company-logo_100_100/company-logo_100_100/0/1719339106463/linkedin_economic_graph_logo?e=2147483647&v=beta&t=P1JLCx8m7C7QbUtxQBkD7qqWpS1nDo4b71p3oQBcio8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn's Economic Graph  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Technology, Information and Internet </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> San Francisco , CA </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/company/lynda-com?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQFfDMello2Gtg/company-logo_100_100/company-logo_100_100/0/1631320875045?e=2147483647&v=beta&t=AWD8vyJ3gGfBRgfjmn0kFuUqmqTRi9PqYUZjohAN8Ls" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Lynda.com  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> E-Learning Providers </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Carpinteria, CA </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/queens-game/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQEiuSLsr8iXDg/company-logo_100_100/company-logo_100_100/0/1714082095308/queens_game_logo?e=2147483647&v=beta&t=iyqBz4DqTydfuuPUcbiNtjA2qkWNYqPoTKe389FrPrw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Queens, by LinkedIn  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Computer Games </p>     </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedinlife/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQE6WIfF5obBDQ/company-logo_100_100/company-logo_100_100/0/1719333570580/linkedinlife_logo?e=2147483647&v=beta&t=Bf5tHtCYCrcDIeDDVsp6w50KLjv5TgcCKCtC9Q3dHAg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn Life  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Internet Publishing </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale, CA </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/tango-game/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQGuXUhxEy9Vdw/company-logo_100_100/company-logo_100_100/0/1728391639252/tango_game_logo?e=2147483647&v=beta&t=YfOATybpHWt-VG50J014EgXWMI0iNnaZTO5zyN_sbWA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Tango, by LinkedIn  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Computer Games </p>     </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedinsocialimpact/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFSDXB83kaC7g/company-logo_100_100/company-logo_100_100/0/1719339135873/linkedinsocialimpact_logo?e=2147483647&v=beta&t=NMe2hJatxh_V0a7VnkqWRKM8O4UfCuERUXlql0XIoIo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn Social Impact  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Internet Publishing </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> Sunnyvale, CA </p>    </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/pinpoint-game/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFO0XAaRXRRgg/company-logo_100_100/company-logo_100_100/0/1714071374698/pinpoint_game_logo?e=2147483647&v=beta&t=Ol5s1bI_tzYwojPOQZG70qxDsfuLjj10Thel4dVuA6E" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Pinpoint, by LinkedIn  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Computer Games </p>     </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/crossclimb/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL5GP29N3IYw/company-logo_100_100/company-logo_100_100/0/1714082138235/crossclimb_logo?e=2147483647&v=beta&t=zI4aIwiQPIJenAxxBc_3LhIaBzPGF71bjyEN5Fv72Eg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Crossclimb, by LinkedIn  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Computer Games </p>     </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/linkedin-skill-pages/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQH6HEeqHg1daA/company-logo_100_100/company-logo_100_100/0/1675381582142/linkedin_skill_pages_logo?e=2147483647&v=beta&t=marPK7Vl_blAyvPr0UQlJ7_TqALAuA3GAtDE_tYeyqQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> LinkedIn Skill Pages  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Technology, Information and Internet </p>     </div>  </a> </li> <li>  <a href="https://www.linkedin.com/showcase/the-b2b-institute-linkedin/?trk=affiliated-pages" target="_self" data-tracking-control-name="affiliated-pages" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQHvX1kDng-Rdw/company-logo_100_100/company-logo_100_100/0/1719608724254/the_b2b_institute_linkedin_logo?e=2147483647&v=beta&t=kY40XEQn5Of_sgve5urGXah91HSl_lL9_OjSb-_FdgA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> The B2B Institute  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words "> Advertising Services </p> <p class="base-aside-card__second-subtitle font-sans text-sm leading-open text-color-text-low-emphasis"> New York, NY </p>    </div>  </a> </li> <li>  <a 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