廣告全攻略 (151)

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data-gtm-category="Keyword-Row" data-gtm-label="Item"> Adblock </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/126023" title="YouTube Premium" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> YouTube Premium </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/154252" title="廣告攔截器" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 廣告攔截器 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/706" title="行銷" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 行銷 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/15035" title="模擬" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 模擬 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/184" title="電影" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 電影 </a> </li> <li 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href="https://www.cool3c.com/tag/1381" title="amazon" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> amazon </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/23308" title="亞馬遜" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 亞馬遜 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/82183" title="電商" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 電商 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/113590" title="個資法" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 個資法 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/224" title="Google" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> Google </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/144641" title="Google Ads" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> Google Ads </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/3764" title="微軟" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 微軟 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/78087" title="串流媒體" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 串流媒體 </a> </li> <li class="list-inline-item mr-1"> <a href="https://www.cool3c.com/tag/134168" title="訂閱服務" class="gtm-track" data-gtm-category="Keyword-Row" data-gtm-label="Item"> 訂閱服務 </a> </li> </ul> </section> </div> <div class="row"> <div class="col-12"> <div class="page-action"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Page-Action" data-gtm-label="Item">最新</a> | <a href="https://www.cool3c.com/tag/151?sort=hot" class="gtm-track" data-gtm-category="Page-Action" data-gtm-label="Item">熱門</a> </div> </div> </div> <div class="row side-sync"> <div class="col-12 col-lg-7 col-xl-8 side-sync-content"> <section class="block index-list"> <section class="post-list"> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/237696" title="手遊" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/46749/2025/f4b10c73-a40c-4533-81e9-94ced8188c60.jpg?fit=max&w=800&q=80" alt=""> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/game" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">遊戲天堂</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/72802" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">手遊</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/87744" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">課金</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/161013" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">吉伊卡哇</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/163060" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">吉伊卡哇袋著走</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/237696" title="手遊" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">吉伊卡哇袋著走評價兩極化畫面可愛療癒、但廣告與課金要素過多</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/237696" title="手遊" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">「吉伊卡哇袋著走」近日開放下載，玩家需要不斷討伐奇美拉獲得升級資金，利用資金強化角色，不過上線後玩家評價兩極。有的玩家表示畫面可愛、自動打怪的方式玩法簡單，玩起來確實很療癒，寶石也給得很大方，也有的玩家認為太多廣告要看，畫面左右兩邊包含商城的圖示，讓遊戲質感變差，另外還有致命的缺點，包含遊戲會閃退存檔消失，無法切換裝置等，有些玩家甚至玩幾分鐘後就決定刪除遊戲。畫面可愛但角色無配音廣告與課金項目過多「吉伊卡哇袋著走」主打畫風療癒玩法簡單，主要核心玩法還是著重在「討伐」，至於「除草」、「讀書」、「超級可口試吃大會」則需要先完成指定關卡後才能解鎖。玩家若是想要順利完成「討伐」則需要升級角色各項</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/miluie" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">討喜小姐</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/237696" title="手遊" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 7 天前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/221252" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" 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href="https://www.cool3c.com/tag/95640" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">數位資產</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/129178" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">Omniverse</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/150226" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">生成式AI</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/152890" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">OpenUSD</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/221252" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">WPP活用NVIDIA Omniverse為可口可樂的行銷導入生成式AI，迅速產生符合100個市場的行銷素材</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/221252" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">NVIDIA在SIGGRAPH 2024宣布多項活用AI的圖形應用案例，其中一項是與知名行銷公司WPP攜手，透過NVIDIA Omniverse為可口可樂打造量身打造的Prod X產品，藉此迅速產生差異化的在地化行銷素材，結合生成式AI技術，可口可樂得以迅速的因應全球100個市場提供在地化的行銷素材。 ▲ProX透過結合Omniverse、OpenUSD與NIM建構可口可樂專屬的數位資產庫，可利用生成式AI產生合乎可口可樂品牌產品特質的場景可口可樂持續以來與WPP合作開發數位孿生工具Prod X，Prod X是專為飲料製造商量身打造的客製化功能，WPP在SIGGRAPH 2024宣布可口可樂</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/221252" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 8 個月前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/219547" title="訂閱制" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/29442/2024/ff84afe4-a0a3-4a07-aa15-811a0145db65.jpg?fit=max&w=800&q=80" alt="照片中提到了LOVE IS BLIND、Presented by、Smartfood，包含了Netflix 廣告、網飛、網飛、網飛、平面設計"> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/app" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">App</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/13756" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">netflix</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/96547" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">訂閱制</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/146991" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">串流平台</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/219547" title="訂閱制" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">Netflix陸續終止帶有廣告的基本方案</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/219547" title="訂閱制" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">Netflix已開始在部分地區取消帶有廣告的基本方案，全球已有許多選擇帶廣告基本方案的消費者回報收到通知，要求後續須選擇更高費用的基本方案或進階方案，同時包括美國、加拿大、德國、法國、澳洲等原先提供帶廣告基本方案的地區皆已取消帶廣告基本方案訂閱。至於台灣則推出針對單人使用且不帶廣告的基本方案，並未提供帶有廣告的服務方式。 What the actual fuck netflix byu/MeltedInk8624 innetflix ▲台灣並未推出帶廣告方案，而是提供單一用戶HD畫質的基本方案隨著加入戰局的串流服務業者增加，Netflix為了守住與擴增訂閱戶，在2022年於特定地區推出帶有廣</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/219547" title="訂閱制" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 9 個月前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/214525" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/29442/2024/7530ce07-e410-4666-b36a-861ca63836e5.jpg?fit=max&w=800&q=80" alt="照片中提到了Extra、Large、Oranges，包含了商人、STX IT20 RISK.5RV NR EO、海報會議、海報、商人"> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/industry" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">產業消息</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/8583" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">E Ink</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/15190" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">auo</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/54842" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">電子紙</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/131437" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">智慧零售</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/214525" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">元太E Ink與友達AUO策略合作打造大型彩色電子紙顯示器，鎖定智慧零售場域</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/214525" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">元太科技E Ink宣布與友達光電AUO策略合作，將以E Ink的全彩電子紙模組結合友達的TFT背板與軟硬整合技術，共同打造大型彩色電子紙顯示器，將鎖定智慧零售等多元的應用場域。 ▲友達將透過E Ink彩色電子紙技術補充其智慧零售方案，作為不須動態顯示的大型電子看板的解決方案當前零售場域的紙本海報需要耗費大量製作、運送與人力張貼成本，在全球普遍面臨勞動人口不足的情況下，需在時效內替換海報造成零售業的困擾，其次是紙本海報難以重複利用，也會進一步延伸環境問題；透過彩色電子紙技術，不僅相較液晶或LED顯示更為節能，並能呈現宛若印刷紙張的舒適閱覽體驗，並兼具可透過中央管理系統及時因應短期促銷、限時折扣</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/214525" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 11 個月前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/214113" title="付費" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/29442/2024/00972a97-43f3-4de3-b820-445d211767eb.jpg?auto=compress&fix=max&w=2560" alt="照片中提到了Thanks a hundred million、►YouTube，包含了文獻、的YouTube、YouTube音樂、YouTube Premium、盧卡·德·特納週期實驗室"> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/industry" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">產業消息</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/214" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">youtube</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/64719" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">付費</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/89836" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">訂閱</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/90063" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">Adblock</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/126023" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">YouTube Premium</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/154252" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告攔截器</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/214113" title="付費" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">YouTube把對廣告攔截器的制裁力道擴大到第三方應用程式，未來不訂閱Premium真的只能乖乖看廣告</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/214113" title="付費" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">Google繼2023年6月開始針對使用如AdBlock、AdGuard等廣告攔截器進行制裁，使得搭配廣告攔截器使用YouTube的用戶無法看到內容，不過消費者還是有兩種手段，一種就是乖乖付錢成為YouTube Premium用戶，另一種則是轉向可串接YouTube內容的第三方應用程式；但把廣告視為重要收入來源的YouTube自然也不是省油的燈，宣布將廣告攔截器打擊政策擴大到第三方應用程式，意味著Google將制裁內建廣告攔截器的第三方播放程式。 Google在公告直接寫著不讓廣告攔截器關閉廣告的理由，表示此舉會導致創作者的利益受損，YouTube的廣告旨在為創作者賺取收入，一旦廣告攔截器阻斷</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/214113" title="付費" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 11 個月前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/207095" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/29442/2024/72d888eb-b1fd-49aa-9ffc-af4d194d3493.jpg?fit=max&w=800&q=80" alt="照片中提到了# 1、INTERIOR、b55的，包含了電腦顯示器、電腦硬件、電腦顯示器、個人電腦、電腦"> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/technology" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">科技應用</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/event/consumer-electronics-show" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">CES消費性電子展</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/706" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">行銷</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/994" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">nvidia</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/15035" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">模擬</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/129178" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">Omniverse</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/152890" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">OpenUSD</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/207095" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">CES 2024：NVIDIA Omniverse成汽車產業提供客製服務新寵，多家廣告服務、行銷、汽車製造商藉此為消費者提供逼真的車輛模擬服務</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/207095" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">隨著車輛產業越來越重視個性化與個人化，不少汽車品牌都會提供包括車色、內裝的客製化服務，一般的展間也很難呈現客製化服務所能供的大量車色與材質，是故這些車商就會採用線上汽車配置器，然而傳統的虛擬服務多採用預先渲染，除了質感與真實的差異以外，也無法反映車輛在各種時間、光影的效果；故越來越多廣告商、行銷公司與汽車品牌導入NVIDIA Omniverse平台，借助平台的數位孿生與支援OpenUSD通用材質描述，為汽車配置器帶來更逼真的效果。 BITONE、Brickland、Configit、Katana Studio Ltd.（為 Craft Detroit 提供服務）、WPP 和 ZeroLight</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/207095" title="OpenUSD" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 1 年前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/206906" title="LED" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/29442/2024/899f1ff9-8c08-4004-9abf-0654699f62d0.jpg?fit=max&w=800&q=80" alt="照片中包含了家用車、賴清德、蕭碧金、政治、小雞們"> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/science" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">科學新知</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/184" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">電影</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/1138" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">LED</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/62928" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">epic games</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/143865" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">虛擬攝影棚</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/146959" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">虛擬製作</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/155520" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">Virtural Production</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/206906" title="LED" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">廣告「在路上」拍攝用虛擬棚而非綠幕虛實結合的虛擬製作技術是什麼？比起傳統綠幕有哪些優點與特色？</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/206906" title="LED" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">總統競選廣告「在路上」起初有些人認為是綠幕拍攝，然而經由幕後花絮影片我們可以得知，它是採用虛擬製作流程中虛擬攝影棚的幕後拍攝方式，讓不少第一次接觸高解析LED牆的虛擬製作(Virtural Production)的人感嘆，現在透過虛擬製作已經可以達到以假亂真的效果；不過虛擬製作並非今年才崛起，除了國外電影、戲劇積極採用以外，甚至台灣就已有多部戲劇採用虛擬製作技術，同時台灣也設有多座虛擬攝影棚；筆者簡單就虛擬製作與虛擬攝影棚的技術、與傳統電影綠幕合成比較之下有那些優點與特色進行介紹。什麼是虛擬製作？虛擬製作的原理是什麼？ ▲虛擬製作是虛實整合的製作方式，透過LED牆呈現遠景與人物、近物結合虛</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/206906" title="LED" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 1 年前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/196098" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/29442/2023/b26fefe9-86e0-4eca-a685-95ea1bc5df98.jpg?fit=max&w=800&q=80" alt="照片中提到了Deliver to、prime day Taiwan、All Today's Deals Customer Service Registry Gift Cards Sell，包含了網頁、互聯網、排版、列印、購物"> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/industry" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">產業消息</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/1381" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">amazon</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/23308" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">亞馬遜</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/64442" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">歐盟</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/82183" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">電商</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/113590" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">個資法</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/196098" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">Amazon 聲稱自己的規模太小不是歐盟數位法定義的大型線上平台，不適用歐盟數位法案</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/196098" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">歐盟可說是對於數位個資要求最嚴謹的區域，如最近熱門話題的 Instgram 旗下 Threads 也因為歐盟法規因素並未在歐洲推出，理論上一般人所認知的大型線上服務都難避歐盟數位服務法案( DSA )的影響；不過最近 Amazon 亞馬遜為了規避歐盟的數位服務法案，在歐盟法庭提出上述，堅稱 Amazon 的規模並未達數位服務法案對於超大型線上平台( VLOP )的規模，故 Amazon 不須受數位服務法案的限制，並聲稱歐盟是歧視性的針對 Amazon 而來。然而歐盟的態度仍相當強硬，指稱無論 Amazon 是否上訴成功， Amazon 仍需在 2023 年 8 月底前遵守 DSA 規範。歐</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/196098" title="廣告" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 1 年前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/194952" title="Google Ads" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img 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data-gtm-label="Category">Google Ads</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/194952" title="Google Ads" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">繼美國司法部後歐盟也打算出手迫使 Google 拆分廣告業務</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/194952" title="Google Ads" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Content">從過往科技產業的反壟斷相關訴訟，許多都是由歐洲開始發動，從以往的微軟、 Intel 到現在 Google 與 Meta 等，無不在歐洲遭遇反壟斷訴訟；根據華爾街日報指稱，繼美國司法部起訴 Google 廣告業務並希望 Google 拆分廣告部門後，歐盟也盯上 Google 在數位廣告的不公平競爭證據，並同樣有可能要求 Google 拆分廣告部門。 Google 在廣告業務被盯上並不令人意外，畢竟 Google 借助其服務優勢，不僅在大量網站提供廣告，同時把廣告植入旗下服務，這次歐盟找到的證據是 Google 廣告交易平台 AdX 的運作模式， AdX 是讓廣告商與發行商投標交易的平台，歐盟認為</a> </div> <div class="clearfix"> <div class="author "> <i class="far fa-user-circle"></i> <a href="https://www.cool3c.com/author/chevelle-fu" class="" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Author">Chevelle.fu</a> </div> <div class="created"> <a href="https://www.cool3c.com/article/194952" title="Google Ads" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Created"> <i class="far fa-clock"></i> 1 年前 </a> </div> </div> </div> </article> <article class="item type-normal"> <div class="image"> <a href="https://www.cool3c.com/article/183884" title="微軟" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Image"> <img class="lazyload" data-src="https://sw.cool3c.com/user/29442/2022/0133ef77-3ae0-43cb-a02b-b76378c664d0.png?auto=compress&fix=max&w=2560" alt="照片中提到了NETFLIX、Starting at £4.99/month，跟網飛有關，包含了Netflix 24 7、電視、流媒體"> </a> </div> <div class="inner"> <div class="category"> <ul class="list-inline"> <li class="list-inline-item"> <a href="https://www.cool3c.com/category/industry" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">產業消息</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/151" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">廣告</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/3764" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">微軟</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/13756" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">netflix</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/78087" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">串流媒體</a> </li> <li class="list-inline-item"> <a href="https://www.cool3c.com/tag/134168" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Category">訂閱服務</a> </li> </ul> </div> <div class="title"> <a href="https://www.cool3c.com/article/183884" title="微軟" class="gtm-track" data-gtm-category="Post-List" data-gtm-label="Title">Netflix 自 11 月起在不包括台灣在內的 12 國推出廣告版基本，比基本版便宜 3 美金但除了廣告也無法下載觀看</a> </div> <div class="content"> <a href="https://www.cool3c.com/article/183884" 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