CINXE.COM

<!DOCTYPE html><html xmlns:cc="http://creativecommons.org/ns#"><head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# medium-com: http://ogp.me/ns/fb/medium-com#"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=contain"><title>Google Play Apps & Games - Medium</title><link rel="canonical" href="https://medium.com/googleplaydev"><link id="feedLink" rel="alternate" type="application/rss+xml" title="RSS" href="https://medium.com/feed/googleplaydev"><meta name="robots" content="index,follow"><meta name="title" content="Google Play Apps & Games - Medium"><meta name="referrer" content="unsafe-url"><meta name="description" content="Tips, trends, and industry thoughts for app and game developers building businesses on Google Play."><meta name="keywords" content="ANDROID DEVELOPERS, APPS, GAMES, GOOGLE PLAY"><meta name="theme-color" content="#000000"><meta property="og:title" content="Google Play Apps & Games – Medium"><meta property="twitter:title" content="Google Play Apps & Games – Medium"><meta property="og:url" content="https://medium.com/googleplaydev"><meta property="og:image" content="https://cdn-images-1.medium.com/max/1200/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"><meta property="fb:app_id" content="542599432471018"><meta property="og:description" content="Tips, trends, and industry thoughts for app and game developers building businesses on Google Play."><meta name="twitter:description" content="Tips, trends, and industry thoughts for app and game developers building businesses on Google Play."><meta name="twitter:image:src" content="https://cdn-images-1.medium.com/max/1200/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"><meta property="og:type" content="medium-com:collection"><meta name="twitter:card" content="summary_large_image"><meta property="medium-com:creator" content="https://medium.com/@googleplayteam"><meta name="twitter:creator" content="@GooglePlayBiz"><meta name="twitter:site" content="@Medium"><meta property="og:site_name" content="Medium"><meta name="twitter:app:name:iphone" content="Medium"><meta name="twitter:app:id:iphone" content="828256236"><meta name="twitter:app:url:iphone" content="medium://googleplaydev"><meta property="al:ios:app_name" content="Medium"><meta property="al:ios:app_store_id" content="828256236"><meta property="al:android:package" content="com.medium.reader"><meta property="al:android:app_name" content="Medium"><meta property="al:ios:url" content="medium://googleplaydev"><meta property="al:android:url" content="medium://googleplaydev"><meta property="al:web:url" content="https://medium.com/googleplaydev"><link rel="search" type="application/opensearchdescription+xml" title="Medium" href="/osd.xml" /><link rel="alternate" href="android-app://com.medium.reader/https/medium.com/googleplaydev" /><script type="application/ld+json">{"@context": "http://schema.org", "@graph": [{"@type": "WebSite", "url": "https:\/\/medium.com", "name": "Medium", "alternateName": "Medium is a community of readers and writers offering unique perspectives on ideas large and small."},{"@type": "Organization", "url": "https:\/\/medium.com\/googleplaydev", "name": "Google Play Apps \x26 Games"}]}</script><link rel="stylesheet" href="https://cdn-static-1.medium.com/_/fp/css/main-branding-base.ouwh4uMviI3QQWIjxRhkHA.12.css"><script>!function(n,e){var t,o,i,c=[],f={passive:!0,capture:!0},r=new Date,a="pointerup",u="pointercancel";function p(n,c){t||(t=c,o=n,i=new Date,w(e),s())}function s(){o>=0&&o<i-r&&(c.forEach(function(n){n(o,t)}),c=[])}function l(t){if(t.cancelable){var o=(t.timeStamp>1e12?new Date:performance.now())-t.timeStamp;"pointerdown"==t.type?function(t,o){function i(){p(t,o),r()}function c(){r()}function r(){e(a,i,f),e(u,c,f)}n(a,i,f),n(u,c,f)}(o,t):p(o,t)}}function w(n){["click","mousedown","keydown","touchstart","pointerdown"].forEach(function(e){n(e,l,f)})}w(n),self.perfMetrics=self.perfMetrics||{},self.perfMetrics.onFirstInputDelay=function(n){c.push(n),s()}}(addEventListener,removeEventListener);</script><script>document.domain = document.domain;</script><script>if (window.top !== window.self) window.location = 'about:blank';var OB_startTime = new Date().getTime(); var OB_loadErrors = []; function _onerror(e) { OB_loadErrors.push(e) }; if (document.addEventListener) document.addEventListener("error", _onerror, true); else if (document.attachEvent) document.attachEvent("onerror", _onerror); function _asyncScript(u) {var d = document, f = d.getElementsByTagName("script")[0], s = d.createElement("script"); s.type = "text/javascript"; s.async = true; s.src = u; f.parentNode.insertBefore(s, f);}function _asyncStyles(u) {var d = document, f = d.getElementsByTagName("script")[0], s = d.createElement("link"); s.rel = "stylesheet"; s.href = u; f.parentNode.insertBefore(s, f); return s}(new Image()).src = "/_/stat?event=pixel.load&origin=" + encodeURIComponent(location.origin);</script><script>window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; ga("create", "G-7JY7T788PK", "auto", {"allowLinker": true, "legacyCookieDomain": window.location.hostname});ga("send", "pageview");</script><script async src="https://www.google-analytics.com/analytics.js"></script><script>(function () {var height = window.innerHeight || document.documentElement.clientHeight || document.body.clientHeight; var width = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; document.write("<style>section.section-image--fullBleed.is-backgrounded {padding-top: " + Math.round(1.1 * height) + "px;}section.section-image--fullScreen.is-backgrounded, section.section-image--coverFade.is-backgrounded {min-height: " + height + "px; padding-top: " + Math.round(0.5 * height) + "px;}.u-height100vh {height: " + height + "px !important;}.u-height110vh {height: " + Math.round(1.1 * height) + "px !important;}.u-minHeight100vh {min-height: " + height + "px !important;}.u-maxHeight100vh {max-height: " + height + "px !important;}section.section-image--coverFade {height: " + height + "px;}.section-aspectRatioViewportPlaceholder, .section-aspectRatioViewportCropPlaceholder {max-height: " + height + "px;}.section-aspectRatioViewportBottomSpacer, .section-aspectRatioViewportBottomPlaceholder {max-height: " + Math.round(0.5 * height) + "px;}.zoomable:before {top: " + (-1 * height) + "px; left: " + (-1 * width) + "px; padding: " + height + "px " + width + "px;}</style>");})()</script><link rel="icon" href="https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19" class="js-favicon"><link rel="apple-touch-icon" sizes="152x152" href="https://cdn-images-1.medium.com/fit/c/304/304/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"><link rel="apple-touch-icon" sizes="120x120" href="https://cdn-images-1.medium.com/fit/c/240/240/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"><link rel="apple-touch-icon" sizes="76x76" href="https://cdn-images-1.medium.com/fit/c/152/152/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"><link rel="apple-touch-icon" sizes="60x60" href="https://cdn-images-1.medium.com/fit/c/120/120/1*PwgNVOb5tR6qM0jJxqrIkw.jpeg"><link rel="mask-icon" href="https://cdn-static-1.medium.com/_/fp/icons/monogram-mask.KPLCSFEZviQN0jQ7veN2RQ.12.svg" color="#171717"></head><body itemscope class=" browser-ie os-windows v-unbound v-glyph v-glyph--m2-unbound-source-serif-pro is-noJs"><script>document.body.className = document.body.className.replace(/(^|\s)is-noJs(\s|$)/, "$1is-js$2")</script><div class="site-main" id="container"><div class="butterBar butterBar--error"></div><div class="surface"><div id="prerendered" class="screenContent"><div class="metabar u-clearfix js-metabar"><div class="branch-journeys-top"></div><div class="js-metabarMiddle metabar-inner u-marginAuto u-maxWidth1032 u-flexCenter u-justifyContentSpaceBetween u-height65 u-xs-height56 u-paddingHorizontal20"><div class="metabar-block u-flex1 u-flexCenter"><div class="js-metabarLogoLeft"><a href="https://medium.com/" data-log-event="home" class="siteNav-logo u-fillBlack u-flex0 u-flexCenter u-paddingTop0"><span class="svgIcon svgIcon--wordmarkMedium svgIcon--120x26px u-flex"><svg class="svgIcon-use" width="120" height="26" ><path d="M29.57 1.404l.036-.008V1.12h-7.27l-6.75 15.979-6.75-15.98H1.003v.278l.035.008c1.327.302 2 .752 2 2.374v18.993c0 1.623-.676 2.073-2.003 2.374L1 25.153v.279h5.315v-.278l-.035-.008c-1.327-.302-2-.751-2-2.374V4.88l8.67 20.552h.492l8.924-21.125V23.24c-.114 1.282-.782 1.677-1.983 1.95l-.036.009v.275h9.259V25.2l-.036-.008c-1.203-.274-1.886-.67-2-1.95l-.006-19.464h.006c0-1.622.674-2.072 2-2.374zm4.23 12.582c.15-3.412 1.367-5.875 3.41-5.918.629.01 1.157.219 1.568.62.872.852 1.282 2.634 1.219 5.298h-6.198zm-.092.962h10.85v-.046c-.03-2.61-.78-4.64-2.228-6.033-1.25-1.204-3.103-1.867-5.048-1.867h-.043c-1.01 0-2.248.246-3.13.693a7.316 7.316 0 00-2.623 2.086c-1.185 1.479-1.903 3.477-2.078 5.724a13.717 13.717 0 00-.04.755c-.004.195-.005.39-.001.587.117 5.087 2.846 9.153 7.692 9.153 4.254 0 6.73-3.132 7.348-7.336l-.312-.11c-1.085 2.259-3.034 3.628-5.252 3.461-3.028-.228-5.347-3.32-5.137-7.066m23.122 6.893c-.356.85-1.099 1.319-2.094 1.319-.995 0-1.905-.689-2.552-1.939-.694-1.342-1.06-3.24-1.06-5.487 0-4.678 1.445-7.704 3.68-7.704.937 0 1.674.468 2.026 1.284v12.527zm7.198 3.335c-1.327-.316-2-.787-2-2.492V0l-8.062 2.392v.293l.05-.004c1.111-.09 1.866.064 2.304.472.343.32.51.809.51 1.498v3.11C56.033 7.25 55.088 7 53.94 7c-2.326 0-4.453.987-5.986 2.779-1.599 1.867-2.444 4.42-2.444 7.38 0 5.287 2.584 8.84 6.43 8.84 2.25 0 4.06-1.242 4.888-3.336v2.811h7.233v-.29l-.035-.008zM70.94 3.085c0-1.65-1.236-2.896-2.875-2.896-1.632 0-2.908 1.272-2.908 2.896 0 1.624 1.278 2.896 2.908 2.896 1.64 0 2.875-1.245 2.875-2.896zm1.903 22.092c-1.327-.316-2-.787-2-2.492h-.006V7.055l-7.234 2.092v.284l.043.004c1.566.14 1.994.683 1.994 2.525v13.515h7.24v-.29l-.037-.008zm18.536 0c-1.327-.316-2-.787-2-2.492V7.055L82.49 9.078v.285l.04.004c1.28.136 1.65.71 1.65 2.56v9.88c-.426.85-1.227 1.356-2.196 1.39-1.573 0-2.439-1.07-2.439-3.012V7.055l-7.234 2.092v.284l.044.004c1.565.14 1.994.683 1.994 2.525v8.362a9.443 9.443 0 00.15 1.741l.13.57C75.243 24.845 76.848 26 79.362 26c2.129 0 3.996-1.328 4.818-3.405v2.885h7.233v-.291l-.034-.012zm28.102.298v-.291l-.035-.009c-1.44-.334-2.001-.964-2.001-2.248V12.295C117.445 8.98 115.597 7 112.5 7c-2.257 0-4.16 1.314-4.893 3.36-.582-2.168-2.257-3.36-4.734-3.36-2.175 0-3.88 1.156-4.612 3.11V7.056l-7.233 2.006v.286l.043.004c1.547.138 1.994.697 1.994 2.492v13.631h6.75v-.29l-.037-.01c-1.148-.271-1.519-.767-1.519-2.04V10.95c.304-.715.917-1.562 2.127-1.562 1.504 0 2.266 1.05 2.266 3.116v12.972h6.751v-.29l-.035-.01c-1.149-.271-1.52-.767-1.52-2.04V12.294a7.107 7.107 0 00-.095-1.21c.322-.777.97-1.696 2.23-1.696 1.524 0 2.265 1.02 2.265 3.116v12.972h7.233z"/></svg></span><span class="u-textScreenReader">Homepage</span></a></div><div class="u-paddingLeft10 u-sm-show r-paddingRight10"><a href="https://rsci.app.link/?%24canonical_url=https%3A%2F%2Fmedium.com/googleplaydev%3F~feature=LoMobileNavBar&~channel=ShowCollectionHome&~stage=m2">Open in app</a></div></div><div class="metabar-block u-flex0 u-flexCenter"><div class="u-flexCenter u-height65 u-xs-height56"><div class="buttonSet buttonSet--wide u-lineHeightInherit"><a class="button button--primary button--chromeless u-accentColor--buttonNormal is-inSiteNavBar u-xs-hide js-signInButton" href="https://medium.com/m/signin?redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev&source=--------------------------nav_reg&operation=login" data-action="sign-in-prompt" data-redirect="https://medium.com/googleplaydev" data-action-source="--------------------------nav_reg">Sign in</a><a class="button button--primary button--withChrome u-accentColor--buttonNormal is-inSiteNavBar js-signUpButton" href="https://medium.com/m/signin?redirect=https%3A%2F%2Fmedium.com%2Fgoogleplaydev&source=--------------------------nav_reg&operation=register" data-action="sign-up-prompt" data-redirect="https://medium.com/googleplaydev" data-action-source="--------------------------nav_reg">Get started</a></div></div></div></div></div><div class="metabar metabar--spacer js-metabarSpacer u-height65 u-xs-height56"></div><div class="collectionHeader js-collectionHeaderContainer u-relative collectionHeader--layoutMedium collectionHeader--alignmentLeft collectionHeader--withLogo collectionHeader--withoutBackground collectionHeader--colorBehaviorSubtle collectionHeader--withNavigation collectionHeader--editorLayoutTitleAndLogo is-modeView"><div class="collectionHeader-aspectRatioTable"><div class="collectionHeader-aspectRatioContent u-backgroundSizeCover js-collectionHeaderBackground"><div class="collectionHeader-overlayBackground u-height100vh"></div><header class="collectionHeader-heroAndInlineNav u-borderBox u-maxWidth1072 u-paddingLeft20 u-paddingRight20 u-marginAuto u-foreground js-collectionHeader"><div class="collectionHeader-hero js-collectionHeaderHero u-clearfix"><div class="collectionHeader-heroInner"><div class="collectionHeader-logo js-collectionHeaderLogo" style="max-width: 452px;"><a class="link u-baseColor--link" href="https://medium.com/googleplaydev" title="Go to Google Play Apps & Games" aria-label="Go to Google Play Apps & Games"><div class="u-relative u-marginAuto"><div style="padding-bottom: 20.371889526934645%"></div><img class="collectionHeader-logoImage js-collectionHeaderLogoImage" src="https://cdn-images-1.medium.com/max/904/1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png" data-image-id="1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png" data-width="3657" data-height="745" /></div></a></div><div class="collectionHeader-nameAndDescription"><h2 class="collectionHeader-description js-collectionDescription u-foreground u-baseColor--textNormal u-contentSansRegular u-fontSize24 u-xs-fontSize18">Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.</h2></div></div></div></header></div><div class="collectionHeader-aspectRatioCell"><div class="collectionHeader-aspectRatioFullWidth"></div></div></div><div class="collectionHeader-blockNav"><div class="u-borderBox u-maxWidth1072 u-paddingLeft20 u-paddingRight20 u-marginAuto"><nav class="collectionHeader-nav u-clearfix js-collectionHeaderNav u-lineHeight40 u-overflowHiddenY"><div class="buttonSet u-flex1 u-noWrap u-overflowX u-paddingBottom100 u-xs-marginRight15"><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://medium.com/googleplaydev/archive">Most read</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://medium.com/googleplaydev/tagged/android-app-development">Apps</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://medium.com/googleplaydev/tagged/game-development">Games</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://medium.com/googleplaydev/tagged/monetization">Monetization</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://medium.com/googleplaydev/tagged/insights">Trends & insights</a></li><span class="u-borderLeft1 u-paddingLeft22 u-xs-paddingLeft12 u-baseColor--borderLight"></span><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0 is-external"><a class="link link--darkenOnHover u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://g.co/play/monthlynews" rel="nofollow noopener" target="_blank">newsletter</a></li></div><div class="buttonSet u-textAlignRight u-marginLeft18 u-flex0 u-noWrap"><label class="button button--small button--chromeless button--withIcon button--withSvgIcon inputGroup u-sm-hide metabar-predictiveSearch u-baseColor--buttonNormal u-baseColor--placeholderNormal" title="Search"><span class="svgIcon svgIcon--search svgIcon--25px u-baseColor--iconLight"><svg class="svgIcon-use" width="25" height="25" ><path d="M20.067 18.933l-4.157-4.157a6 6 0 10-.884.884l4.157 4.157a.624.624 0 10.884-.884zM6.5 11c0-2.62 2.13-4.75 4.75-4.75S16 8.38 16 11s-2.13 4.75-4.75 4.75S6.5 13.62 6.5 11z"/></svg></span><input class="js-predictiveSearchInput textInput textInput--rounded textInput--darkText u-baseColor--textNormal textInput--transparent" type="search" placeholder="Search" required="true" data-collection-id="1f8baa23933d" /></label><a class="button button--chromeless is-touchIconBlackPulse u-baseColor--buttonNormal button--withIcon button--withSvgIcon button--chromeless u-verticalAlignMiddle" href="https://twitter.com/googleplaybiz" title="Visit “Google Play Apps & Games” on X" aria-label="Visit “Google Play Apps & Games” on X" rel="me" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--twitter svgIcon--25px"><svg class="svgIcon-use" width="25" height="25" fill="none" ><path d="M14.215 11.3l5.764-6.7h-1.366l-5.005 5.818L9.611 4.6H5l6.045 8.798L5 20.424h1.366l5.286-6.144 4.221 6.144h4.61L14.216 11.3zm-1.871 2.175l-.612-.876-4.874-6.97h2.098l3.933 5.625.613.876 5.112 7.312h-2.098l-4.172-5.966z" fill="#242424"/></svg></span></span></a><button class="button button--primary button--smallest u-noUserSelect button--withChrome u-accentColor--buttonNormal js-relationshipButton is-smallPill" data-action="sign-up-prompt" data-sign-in-action="toggle-follow-collection" data-requires-token="true" data-redirect="https://medium.com/_/subscribe/collection/googleplaydev" data-action-source="pub_header----1f8baa23933d----------------------follow_pub" data-collection-id="1f8baa23933d"><span class="button-label js-buttonLabel">Follow</span></button></div></nav></div></div></div><div class="u-marginBottom40 js-collectionStream"><div class="streamItem streamItem--section js-streamItem"><section class="u-marginTop30 u-xs-margin0 u-marginBottom15 u-maxWidth1032 u-sm-paddingLeft20 u-sm-paddingRight20 u-borderBox u-marginAuto"><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight15 u-size8of12" data-source="collection_home---4------0-----------------------" data-post-id="dc3aaa65902a" data-index="0"><div class="u-lineHeightBase postItem u-marginRight3"><a href="https://medium.com/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a?source=collection_home---4------0-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a?source=collection_home---4------0-----------------------" class="u-block u-xs-height170 u-height350 u-width100pct u-floatLeft u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/2000/1*ToS-jdlUchYoBo6n4xqePQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Importance of building your game community in Southeast Asia and India</span></a></div></div><div class="col u-xs-marginBottom10 u-paddingLeft9 u-paddingRight12 u-paddingTop0 u-sm-paddingTop20 u-paddingBottom25 u-size4of12 u-xs-size12of12 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a?source=collection_home---4------0-----------------------" data-action-source="collection_home---4------0-----------------------" data-post-id="dc3aaa65902a"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp4 u-fontSize30 u-size12of12 u-xs-size12of12 u-xs-fontSize24">Importance of building your game community in Southeast Asia and India</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-12-19T17:01:03.457Z">Dec 19, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------1-----------------------" data-post-id="d08acfc967e9" data-index="1"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/get-ready-for-google-i-o-d08acfc967e9?source=collection_home---4------1-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/get-ready-for-google-i-o-d08acfc967e9?source=collection_home---4------1-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*sZVHCBPalnZQQTTgy58Tvg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Get ready for Google I/O</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/get-ready-for-google-i-o-d08acfc967e9?source=collection_home---4------1-----------------------" data-action-source="collection_home---4------1-----------------------" data-post-id="d08acfc967e9"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Get ready for Google I/O</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-04-27T16:37:32.501Z">Apr 27, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="2 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------2-----------------------" data-post-id="a15ef286b997" data-index="2"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/4-tips-for-finding-and-engaging-mobile-players-in-the-us-a15ef286b997?source=collection_home---4------2-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/4-tips-for-finding-and-engaging-mobile-players-in-the-us-a15ef286b997?source=collection_home---4------2-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*nx7T-4jtU0k2EMupsRQhlg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">4 Tips for Finding and Engaging Mobile Players in the US</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/4-tips-for-finding-and-engaging-mobile-players-in-the-us-a15ef286b997?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="a15ef286b997"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">4 Tips for Finding and Engaging Mobile Players in the US</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Here are 4 tips that could help your mobile game enter and grow in the US market.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-04-12T19:09:41.247Z">Apr 12, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------3-----------------------" data-post-id="e2a970524967" data-index="3"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/succeed-with-us-hispanic-gamers-e2a970524967?source=collection_home---4------3-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/succeed-with-us-hispanic-gamers-e2a970524967?source=collection_home---4------3-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*e-iw46JJ3lYz51IVRoqZiA.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Succeed with US Hispanic gamers</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/succeed-with-us-hispanic-gamers-e2a970524967?source=collection_home---4------3-----------------------" data-action-source="collection_home---4------3-----------------------" data-post-id="e2a970524967"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Succeed with US Hispanic gamers</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@pereiramarcos" data-action="show-user-card" data-action-value="18b6b9263770" data-action-type="hover" data-user-id="18b6b9263770" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*N2zGSDCflg4DFxi6LyiDSA.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Marcos Pereira"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@pereiramarcos" data-action="show-user-card" data-action-value="18b6b9263770" data-action-type="hover" data-user-id="18b6b9263770" dir="auto">Marcos Pereira</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-10-20T16:01:42.037Z">Oct 20, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="10 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------4-----------------------" data-post-id="e9e7099dc8b6" data-index="4"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/data-and-insights-into-mobile-gamers-in-western-europe-e9e7099dc8b6?source=collection_home---4------4-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/data-and-insights-into-mobile-gamers-in-western-europe-e9e7099dc8b6?source=collection_home---4------4-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*JvOP0s4OWIKFhhZBOJcOAw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Data and Insights Into Mobile Gamers in Western Europe</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/data-and-insights-into-mobile-gamers-in-western-europe-e9e7099dc8b6?source=collection_home---4------4-----------------------" data-action-source="collection_home---4------4-----------------------" data-post-id="e9e7099dc8b6"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Data and Insights Into Mobile Gamers in Western Europe</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@newzoohq" data-action="show-user-card" data-action-value="f42f2447b6e6" data-action-type="hover" data-user-id="f42f2447b6e6" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*z3c8jQ0_IDmVl13v2kMTiQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Newzoo"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@newzoohq" data-action="show-user-card" data-action-value="f42f2447b6e6" data-action-type="hover" data-user-id="f42f2447b6e6" dir="auto">Newzoo</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-07-01T18:02:34.000Z">Jul 1, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------5-----------------------" data-post-id="863cedb9fbc6" data-index="5"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/best-practices-for-bringing-pc-and-console-games-to-mobile-863cedb9fbc6?source=collection_home---4------5-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/best-practices-for-bringing-pc-and-console-games-to-mobile-863cedb9fbc6?source=collection_home---4------5-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*rajHs9BPyNF3WGp2eiYGPw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Best practices for bringing PC and console games to mobile</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/best-practices-for-bringing-pc-and-console-games-to-mobile-863cedb9fbc6?source=collection_home---4------5-----------------------" data-action-source="collection_home---4------5-----------------------" data-post-id="863cedb9fbc6"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Best practices for bringing PC and console games to mobile</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Tools and tips to take games from PC or console to mobile and discover new audiences.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@asobolev" data-action="show-user-card" data-action-value="538cf65da5d8" data-action-type="hover" data-user-id="538cf65da5d8" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/0*fRXIgkylKWClyRin.jpg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Alexey Sobolev"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@asobolev" data-action="show-user-card" data-action-value="538cf65da5d8" data-action-type="hover" data-user-id="538cf65da5d8" dir="auto">Alexey Sobolev</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-06-08T17:02:53.225Z">Jun 8, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="11 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------6-----------------------" data-post-id="b256803dec93" data-index="6"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/becoming-a-sustainability-aware-app-or-game-b256803dec93?source=collection_home---4------6-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/becoming-a-sustainability-aware-app-or-game-b256803dec93?source=collection_home---4------6-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*iduFjXHqyGvEUsjDjcvzfg.jpeg"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Becoming a Sustainability-Aware App or Game</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/becoming-a-sustainability-aware-app-or-game-b256803dec93?source=collection_home---4------6-----------------------" data-action-source="collection_home---4------6-----------------------" data-post-id="b256803dec93"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Becoming a Sustainability-Aware App or Game</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@_jeniwren" data-action="show-user-card" data-action-value="bbeee6378ce3" data-action-type="hover" data-user-id="bbeee6378ce3" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*BpvKSZaXb0SLIcchuStZBw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Jeni Miles"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@_jeniwren" data-action="show-user-card" data-action-value="bbeee6378ce3" data-action-type="hover" data-user-id="bbeee6378ce3" dir="auto">Jeni Miles</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-04-08T17:02:35.859Z">Apr 8, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------7-----------------------" data-post-id="7b8dd8b63f7c" data-index="7"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/5-ways-in-which-top-app-developers-make-the-most-of-play-billing-7b8dd8b63f7c?source=collection_home---4------7-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/5-ways-in-which-top-app-developers-make-the-most-of-play-billing-7b8dd8b63f7c?source=collection_home---4------7-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*y76PrlzcBg-Wl8vOsNo_4w.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">5 ways in which top app developers make the most of Play Billing</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/5-ways-in-which-top-app-developers-make-the-most-of-play-billing-7b8dd8b63f7c?source=collection_home---4------7-----------------------" data-action-source="collection_home---4------7-----------------------" data-post-id="7b8dd8b63f7c"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">5 ways in which top app developers make the most of Play Billing</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Improving reach, retention and relationships with your users</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@scottgordon_3541" data-action="show-user-card" data-action-value="b13a7dc9b27" data-action-type="hover" data-user-id="b13a7dc9b27" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*OtpEjyqaondbCmoJ3QId6A.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Scott Gordon"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@scottgordon_3541" data-action="show-user-card" data-action-value="b13a7dc9b27" data-action-type="hover" data-user-id="b13a7dc9b27" dir="auto">Scott Gordon</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-04-07T17:07:21.785Z">Apr 7, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------8-----------------------" data-post-id="eb181fcedae4" data-index="8"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/go-global-at-ramadan-eb181fcedae4?source=collection_home---4------8-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/go-global-at-ramadan-eb181fcedae4?source=collection_home---4------8-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*BBwkKK9qJ3RCqqZkptwAfw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Go Global at Ramadan</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/go-global-at-ramadan-eb181fcedae4?source=collection_home---4------8-----------------------" data-action-source="collection_home---4------8-----------------------" data-post-id="eb181fcedae4"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Go Global at Ramadan</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@Nimrodl" data-action="show-user-card" data-action-value="34512f5939a5" data-action-type="hover" data-user-id="34512f5939a5" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*qLH338ompeA3feXaVRIlDQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Nimrod Levy"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@Nimrodl" data-action="show-user-card" data-action-value="34512f5939a5" data-action-type="hover" data-user-id="34512f5939a5" dir="auto">Nimrod Levy</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-03-23T17:02:33.565Z">Mar 23, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------9-----------------------" data-post-id="e71779286ff4" data-index="9"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/insights-into-working-with-game-publishers-e71779286ff4?source=collection_home---4------9-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/insights-into-working-with-game-publishers-e71779286ff4?source=collection_home---4------9-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*VVceLnYJAyXCfwO6zsUD8g.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Insights into working with game publishers</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/insights-into-working-with-game-publishers-e71779286ff4?source=collection_home---4------9-----------------------" data-action-source="collection_home---4------9-----------------------" data-post-id="e71779286ff4"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Insights into working with game publishers</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Part 1: Learnings from game publishers in APAC</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@rachelcheung_29341" data-action="show-user-card" data-action-value="f76511a8e654" data-action-type="hover" data-user-id="f76511a8e654" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*V6_o31fwqWwGYkGQZLFUCg.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Rachel Cheung"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@rachelcheung_29341" data-action="show-user-card" data-action-value="f76511a8e654" data-action-type="hover" data-user-id="f76511a8e654" dir="auto">Rachel Cheung</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-03-09T18:03:42.793Z">Mar 9, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------10-----------------------" data-post-id="1847b16c86a7" data-index="10"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/understanding-games-that-retain-1847b16c86a7?source=collection_home---4------10-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/understanding-games-that-retain-1847b16c86a7?source=collection_home---4------10-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*p3bXftU58LoRAu9ZduGVsQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Understanding Games that Retain</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/understanding-games-that-retain-1847b16c86a7?source=collection_home---4------10-----------------------" data-action-source="collection_home---4------10-----------------------" data-post-id="1847b16c86a7"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Understanding Games that Retain</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">This blog was co-authored by Robbie Hopkins and Sarah Everitt.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-02-07T17:59:06.687Z">Feb 7, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------11-----------------------" data-post-id="822cc8f17420" data-index="11"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/experiment-with-localized-items-and-characters-822cc8f17420?source=collection_home---4------11-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/experiment-with-localized-items-and-characters-822cc8f17420?source=collection_home---4------11-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*ScvxogHMi42bciUzPW5YCQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Experiment with localized items and characters</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/experiment-with-localized-items-and-characters-822cc8f17420?source=collection_home---4------11-----------------------" data-action-source="collection_home---4------11-----------------------" data-post-id="822cc8f17420"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Experiment with localized items and characters</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Driving payer conversion in India and Southeast Asia — part 3 of 4</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@ashnil" data-action="show-user-card" data-action-value="ec76af4afac1" data-action-type="hover" data-user-id="ec76af4afac1" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/0*orOfh2-0V-geZ_4v.jpg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ashnil Dixit"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@ashnil" data-action="show-user-card" data-action-value="ec76af4afac1" data-action-type="hover" data-user-id="ec76af4afac1" dir="auto">Ashnil Dixit</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-11-05T17:00:30.021Z">Nov 5, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------12-----------------------" data-post-id="1e2d9eed4ff4" data-index="12"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/best-practices-for-launching-a-sequel-to-your-mobile-game-1e2d9eed4ff4?source=collection_home---4------12-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/best-practices-for-launching-a-sequel-to-your-mobile-game-1e2d9eed4ff4?source=collection_home---4------12-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*rG7BOk69o9n1e2L5hX4LIw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Best practices for launching a sequel to your mobile game</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/best-practices-for-launching-a-sequel-to-your-mobile-game-1e2d9eed4ff4?source=collection_home---4------12-----------------------" data-action-source="collection_home---4------12-----------------------" data-post-id="1e2d9eed4ff4"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Best practices for launching a sequel to your mobile game</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Advice from 3 leading game studios on navigating the challenges of launching a sequel</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@fcrovetto" data-action="show-user-card" data-action-value="a002009d16ac" data-action-type="hover" data-user-id="a002009d16ac" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/2*4oiUN-KbSZm35eY3Qwnuxg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Francesco Crovetto"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@fcrovetto" data-action="show-user-card" data-action-value="a002009d16ac" data-action-type="hover" data-user-id="a002009d16ac" dir="auto">Francesco Crovetto</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-09-30T16:00:27.841Z">Sep 30, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------13-----------------------" data-post-id="2fdb3e4dccc4" data-index="13"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/diversify-app-revenue-with-hybrid-monetization-2fdb3e4dccc4?source=collection_home---4------13-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/diversify-app-revenue-with-hybrid-monetization-2fdb3e4dccc4?source=collection_home---4------13-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*3zqQJKRZ9zqbuVAbvUscMw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Diversify app revenue with hybrid monetization</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/diversify-app-revenue-with-hybrid-monetization-2fdb3e4dccc4?source=collection_home---4------13-----------------------" data-action-source="collection_home---4------13-----------------------" data-post-id="2fdb3e4dccc4"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Diversify app revenue with hybrid monetization</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Trends and tips on how to apply hybrid business models to your apps</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@_jeniwren" data-action="show-user-card" data-action-value="bbeee6378ce3" data-action-type="hover" data-user-id="bbeee6378ce3" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*BpvKSZaXb0SLIcchuStZBw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Jeni Miles"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@_jeniwren" data-action="show-user-card" data-action-value="bbeee6378ce3" data-action-type="hover" data-user-id="bbeee6378ce3" dir="auto">Jeni Miles</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-09-22T17:00:25.810Z">Sep 22, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------14-----------------------" data-post-id="d296dee6ddf8" data-index="14"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/how-battle-passes-can-boost-engagement-and-monetization-in-your-game-d296dee6ddf8?source=collection_home---4------14-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/how-battle-passes-can-boost-engagement-and-monetization-in-your-game-d296dee6ddf8?source=collection_home---4------14-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*1Mmmd_n1GOFA69eHWU29Qg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">How battle passes can boost engagement and monetization in your game</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/how-battle-passes-can-boost-engagement-and-monetization-in-your-game-d296dee6ddf8?source=collection_home---4------14-----------------------" data-action-source="collection_home---4------14-----------------------" data-post-id="d296dee6ddf8"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">How battle passes can boost engagement and monetization in your game</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@AaronTHiscox" data-action="show-user-card" data-action-value="191ee6068844" data-action-type="hover" data-user-id="191ee6068844" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*o8MGgWQ5hT9HyNAIisCbuQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Aaron Hiscox"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@AaronTHiscox" data-action="show-user-card" data-action-value="191ee6068844" data-action-type="hover" data-user-id="191ee6068844" dir="auto">Aaron Hiscox</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-09-09T20:42:38.201Z">Sep 9, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------15-----------------------" data-post-id="efda3b6d7917" data-index="15"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/insights-into-latin-americas-3-5-efda3b6d7917?source=collection_home---4------15-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/insights-into-latin-americas-3-5-efda3b6d7917?source=collection_home---4------15-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*N6AaNJYskM0jFnwfr1-zKg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Insights into Latin America’s $3.5 Billion Mobile Games Market</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/insights-into-latin-americas-3-5-efda3b6d7917?source=collection_home---4------15-----------------------" data-action-source="collection_home---4------15-----------------------" data-post-id="efda3b6d7917"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Insights into Latin America’s $3.5 Billion Mobile Games Market</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">This article is part of a partnership between Newzoo and Google.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@newzoohq" data-action="show-user-card" data-action-value="f42f2447b6e6" data-action-type="hover" data-user-id="f42f2447b6e6" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*z3c8jQ0_IDmVl13v2kMTiQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Newzoo"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@newzoohq" data-action="show-user-card" data-action-value="f42f2447b6e6" data-action-type="hover" data-user-id="f42f2447b6e6" dir="auto">Newzoo</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-07-24T00:54:21.458Z">Jul 23, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------16-----------------------" data-post-id="1cfef4ac08b" data-index="16"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/engaging-players-and-unlocking-spend-in-spanish-speaking-latin-america-1cfef4ac08b?source=collection_home---4------16-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/engaging-players-and-unlocking-spend-in-spanish-speaking-latin-america-1cfef4ac08b?source=collection_home---4------16-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*-WdRDQzbXfEvzbPa8gkjxQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Engaging players and unlocking spend in Spanish speaking Latin America</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/engaging-players-and-unlocking-spend-in-spanish-speaking-latin-america-1cfef4ac08b?source=collection_home---4------16-----------------------" data-action-source="collection_home---4------16-----------------------" data-post-id="1cfef4ac08b"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Engaging players and unlocking spend in Spanish speaking Latin America</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">7 tips for successful games in Mexico, Colombia, Chile, and Peru</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@mariaccreis" data-action="show-user-card" data-action-value="be487a363a66" data-action-type="hover" data-user-id="be487a363a66" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/2*4sIG9U4BDNHVWJTcvs-3Ug.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Maria Reis"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@mariaccreis" data-action="show-user-card" data-action-value="be487a363a66" data-action-type="hover" data-user-id="be487a363a66" dir="auto">Maria Reis</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-07-15T15:35:18.652Z">Jul 15, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------17-----------------------" data-post-id="422d58c0f83e" data-index="17"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/increase-engagement-and-distribution-using-local-events-and-holidays-422d58c0f83e?source=collection_home---4------17-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/increase-engagement-and-distribution-using-local-events-and-holidays-422d58c0f83e?source=collection_home---4------17-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*_nS7E8X9UyJ3uUwiRLi8HQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Increase engagement and distribution using local events and holidays</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/increase-engagement-and-distribution-using-local-events-and-holidays-422d58c0f83e?source=collection_home---4------17-----------------------" data-action-source="collection_home---4------17-----------------------" data-post-id="422d58c0f83e"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Increase engagement and distribution using local events and holidays</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Driving payer conversion in India and Southeast Asia — part 2 of 4</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@ashnil" data-action="show-user-card" data-action-value="ec76af4afac1" data-action-type="hover" data-user-id="ec76af4afac1" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/0*orOfh2-0V-geZ_4v.jpg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ashnil Dixit"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@ashnil" data-action="show-user-card" data-action-value="ec76af4afac1" data-action-type="hover" data-user-id="ec76af4afac1" dir="auto">Ashnil Dixit</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-06-28T22:09:35.506Z">Jun 28, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------18-----------------------" data-post-id="d0ce06f3f839" data-index="18"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/converting-to-an-in-app-purchases-led-revenue-model-d0ce06f3f839?source=collection_home---4------18-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/converting-to-an-in-app-purchases-led-revenue-model-d0ce06f3f839?source=collection_home---4------18-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*K3EHdKBqZW88jR6vOwrOSg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Converting to an in-app purchases led revenue model</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/converting-to-an-in-app-purchases-led-revenue-model-d0ce06f3f839?source=collection_home---4------18-----------------------" data-action-source="collection_home---4------18-----------------------" data-post-id="d0ce06f3f839"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Converting to an in-app purchases led revenue model</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Discover the 3-step strategy BitMango used to diversify its revenue streams</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@hongkeun" data-action="show-user-card" data-action-value="76c25c6e9109" data-action-type="hover" data-user-id="76c25c6e9109" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*KERLRge-UaQU1-2uQsEGDw.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Hongkeun Kim"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@hongkeun" data-action="show-user-card" data-action-value="76c25c6e9109" data-action-type="hover" data-user-id="76c25c6e9109" dir="auto">Hongkeun Kim</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-04-21T16:04:12.029Z">Apr 21, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------19-----------------------" data-post-id="b2a4e7dd1276" data-index="19"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/demystifying-chinese-languages-in-the-app-world-b2a4e7dd1276?source=collection_home---4------19-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/demystifying-chinese-languages-in-the-app-world-b2a4e7dd1276?source=collection_home---4------19-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*rby6PG0ca1BrqBTs5nAi8w.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Demystifying Chinese languages in the app world</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/demystifying-chinese-languages-in-the-app-world-b2a4e7dd1276?source=collection_home---4------19-----------------------" data-action-source="collection_home---4------19-----------------------" data-post-id="b2a4e7dd1276"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Demystifying Chinese languages in the app world</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@jenchan_30797" data-action="show-user-card" data-action-value="2b29922ea533" data-action-type="hover" data-user-id="2b29922ea533" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/0*nt1i2GFxarfx_uCB." class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Jennifer Chan"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@jenchan_30797" data-action="show-user-card" data-action-value="2b29922ea533" data-action-type="hover" data-user-id="2b29922ea533" dir="auto">Jennifer Chan</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-04-20T14:12:25.285Z">Apr 20, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------20-----------------------" data-post-id="7ad5d208025d" data-index="20"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/supercharge-your-mobile-games-business-with-firebase-7ad5d208025d?source=collection_home---4------20-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/supercharge-your-mobile-games-business-with-firebase-7ad5d208025d?source=collection_home---4------20-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*xKhnS5c0fHeWDwHurMNQXg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Supercharge your mobile games business with Firebase</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/supercharge-your-mobile-games-business-with-firebase-7ad5d208025d?source=collection_home---4------20-----------------------" data-action-source="collection_home---4------20-----------------------" data-post-id="7ad5d208025d"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Supercharge your mobile games business with Firebase</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@rogersreichert" data-action="show-user-card" data-action-value="9c7ba8ad4c9" data-action-type="hover" data-user-id="9c7ba8ad4c9" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*6nBNhe7D-4uz2ntZDbopGg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Rogers Reichert"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@rogersreichert" data-action="show-user-card" data-action-value="9c7ba8ad4c9" data-action-type="hover" data-user-id="9c7ba8ad4c9" dir="auto">Rogers Reichert</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-03-29T16:57:00.520Z">Mar 29, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------21-----------------------" data-post-id="ea0e8003b0f9" data-index="21"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/seamless-multi-platform-app-development-with-flutter-ea0e8003b0f9?source=collection_home---4------21-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/seamless-multi-platform-app-development-with-flutter-ea0e8003b0f9?source=collection_home---4------21-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*6wcA4tjbCPDYur5cJNPnTQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Seamless multi-platform app development with Flutter</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/seamless-multi-platform-app-development-with-flutter-ea0e8003b0f9?source=collection_home---4------21-----------------------" data-action-source="collection_home---4------21-----------------------" data-post-id="ea0e8003b0f9"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Seamless multi-platform app development with Flutter</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Discover how Flutter supports creating beautiful experiences on any device.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-03-25T14:59:17.335Z">Mar 25, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------22-----------------------" data-post-id="cf7806e33726" data-index="22"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/google-play-subscriptions-boost-engagement-for-games-cf7806e33726?source=collection_home---4------22-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/google-play-subscriptions-boost-engagement-for-games-cf7806e33726?source=collection_home---4------22-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*HlbECHXE61TCbfnWqAbcjw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Google Play subscriptions boost engagement for games</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/google-play-subscriptions-boost-engagement-for-games-cf7806e33726?source=collection_home---4------22-----------------------" data-action-source="collection_home---4------22-----------------------" data-post-id="cf7806e33726"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Google Play subscriptions boost engagement for games</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@torus_62638" data-action="show-user-card" data-action-value="4b91bc34e331" data-action-type="hover" data-user-id="4b91bc34e331" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*Yrxf1TKHJt4zspNi4Z-d0Q.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Toru Shimazaki"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@torus_62638" data-action="show-user-card" data-action-value="4b91bc34e331" data-action-type="hover" data-user-id="4b91bc34e331" dir="auto">Toru Shimazaki</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-03-19T16:03:12.897Z">Mar 19, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------23-----------------------" data-post-id="55be305c3711" data-index="23"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/implementing-the-4-ux-design-principles-55be305c3711?source=collection_home---4------23-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/implementing-the-4-ux-design-principles-55be305c3711?source=collection_home---4------23-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*6oZh5NFo-XuNCi5kFJ3-Mw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Implementing the 4 UX design principles</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/implementing-the-4-ux-design-principles-55be305c3711?source=collection_home---4------23-----------------------" data-action-source="collection_home---4------23-----------------------" data-post-id="55be305c3711"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Implementing the 4 UX design principles</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-03-17T17:00:09.882Z">Mar 17, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------24-----------------------" data-post-id="27ff7ab9625a" data-index="24"><div class="u-lineHeightBase postItem"><a href="https://medium.com/googleplaydev/ux-tips-to-optimize-in-app-purchases-in-games-27ff7ab9625a?source=collection_home---4------24-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/ux-tips-to-optimize-in-app-purchases-in-games-27ff7ab9625a?source=collection_home---4------24-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*z1mM-K4YkG4uM9h671yJ3Q.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">UX tips to optimize in-app purchases in games</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/googleplaydev/ux-tips-to-optimize-in-app-purchases-in-games-27ff7ab9625a?source=collection_home---4------24-----------------------" data-action-source="collection_home---4------24-----------------------" data-post-id="27ff7ab9625a"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">UX tips to optimize in-app purchases in games</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">etermax shows how simple improvements can help drive revenue</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hlOhkSEII_3WbmUD6OkWmQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Google Play Apps & Games Team"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@googleplayteam" data-action="show-user-card" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-03-12T19:46:20.061Z">Mar 12, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div></div></section></div></div><style class="js-collectionStyle"> .u-accentColor--borderLight {border-color: #427EFF !important;} .u-accentColor--borderNormal {border-color: #427EFF !important;} .u-accentColor--borderDark {border-color: #3E6EE6 !important;} .u-accentColor--iconLight .svgIcon,.u-accentColor--iconLight.svgIcon {fill: #427EFF !important;} .u-accentColor--iconNormal .svgIcon,.u-accentColor--iconNormal.svgIcon {fill: #427EFF !important;} .u-accentColor--iconDark .svgIcon,.u-accentColor--iconDark.svgIcon {fill: #3E6EE6 !important;} .u-accentColor--textNormal {color: #3E6EE6 !important;} .u-accentColor--hoverTextNormal:hover {color: #3E6EE6 !important;} .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #3B65CE !important;} .u-accentColor--textDark {color: #3B65CE !important;} .u-accentColor--backgroundLight {background-color: #427EFF !important;} .u-accentColor--backgroundNormal {background-color: #427EFF !important;} .u-accentColor--backgroundDark {background-color: #3E6EE6 !important;} .u-accentColor--buttonDark {border-color: #3E6EE6 !important; color: #3B65CE !important;} .u-accentColor--buttonDark:hover {border-color: #3B65CE !important;} .u-accentColor--buttonDark .icon:before,.u-accentColor--buttonDark .svgIcon{color: #3E6EE6 !important; fill: #3E6EE6 !important;} .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: #427EFF !important; color: #3E6EE6 !important;} .u-accentColor--buttonNormal:hover {border-color: #3E6EE6 !important;} .u-accentColor--buttonNormal .icon:before,.u-accentColor--buttonNormal .svgIcon{color: #427EFF !important; fill: #427EFF !important;} .u-accentColor--buttonNormal.button--filled .icon:before,.u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-accentColor--buttonDark.button--filled,.u-accentColor--buttonDark.button--withChrome.is-active,.u-accentColor--fillWhenActive.is-active {background-color: #3E6EE6 !important; border-color: #3E6EE6 !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: #427EFF !important; border-color: #427EFF !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .postArticle.is-withAccentColors .markup--user,.postArticle.is-withAccentColors .markup--query {color: #3E6EE6 !important;}.u-tintBgColor {background-color: rgba(40, 97, 255, 1) !important;}.u-tintBgColor .u-fadeLeft:before {background-image: linear-gradient(to right, rgba(40, 97, 255, 1) 0%, rgba(40, 97, 255, 0) 100%) !important;}.u-tintBgColor .u-fadeRight:after {background-image: linear-gradient(to right, rgba(40, 97, 255, 0) 0%, rgba(40, 97, 255, 1) 100%) !important;} .u-tintSpectrum .u-baseColor--borderLight {border-color: #97BBFF !important;} .u-tintSpectrum .u-baseColor--borderNormal {border-color: #BED7FF !important;} .u-tintSpectrum .u-baseColor--borderDark {border-color: #E3F3FF !important;} .u-tintSpectrum .u-baseColor--iconLight .svgIcon,.u-tintSpectrum .u-baseColor--iconLight.svgIcon {fill: #97BBFF !important;} .u-tintSpectrum .u-baseColor--iconNormal .svgIcon,.u-tintSpectrum .u-baseColor--iconNormal.svgIcon {fill: #BED7FF !important;} .u-tintSpectrum .u-baseColor--iconDark .svgIcon,.u-tintSpectrum .u-baseColor--iconDark.svgIcon {fill: #E3F3FF !important;} .u-tintSpectrum .u-baseColor--textNormal {color: #BED7FF !important;} .u-tintSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--textDark {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--textDarker {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--backgroundLight {background-color: #97BBFF !important;} .u-tintSpectrum .u-baseColor--backgroundNormal {background-color: #BED7FF !important;} .u-tintSpectrum .u-baseColor--backgroundDark {background-color: #E3F3FF !important;} .u-tintSpectrum .u-baseColor--buttonLight {border-color: #97BBFF !important; color: #97BBFF !important;} .u-tintSpectrum .u-baseColor--buttonLight:hover {border-color: #97BBFF !important;} .u-tintSpectrum .u-baseColor--buttonLight .icon:before,.u-tintSpectrum .u-baseColor--buttonLight .svgIcon {color: #97BBFF !important; fill: #97BBFF !important;} .u-tintSpectrum .u-baseColor--buttonDark {border-color: #E3F3FF !important; color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--buttonDark:hover {border-color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--buttonDark .icon:before,.u-tintSpectrum .u-baseColor--buttonDark .svgIcon {color: #E3F3FF !important; fill: #E3F3FF !important;} .u-tintSpectrum .u-baseColor--buttonNormal {border-color: #BED7FF !important; color: #BED7FF !important;} .u-tintSpectrum .u-baseColor--buttonNormal:hover {border-color: #E3F3FF !important;} .u-tintSpectrum .u-baseColor--buttonNormal .icon:before,.u-tintSpectrum .u-baseColor--buttonNormal .svgIcon {color: #BED7FF !important; fill: #BED7FF !important;} .u-tintSpectrum .u-baseColor--buttonDark.button--filled,.u-tintSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: #E3F3FF !important; border-color: #E3F3FF !important; color: rgba(40, 97, 255, 1) !important; fill: rgba(40, 97, 255, 1) !important;} .u-tintSpectrum .u-baseColor--buttonNormal.button--filled,.u-tintSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: #BED7FF !important; border-color: #BED7FF !important; color: rgba(40, 97, 255, 1) !important; fill: rgba(40, 97, 255, 1) !important;} .u-tintSpectrum .u-baseColor--link {color: #BED7FF !important;} .u-tintSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--link.link--darken:hover,.u-tintSpectrum .u-baseColor--link.link--darken:focus,.u-tintSpectrum .u-baseColor--link.link--darken:active {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--link.link--dark {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-tintSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-tintSpectrum .u-baseColor--link.link--dark.link--darken:active {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--link.link--darker {color: #F5FFFF !important;} .u-tintSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: #97BBFF;} .u-tintSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: #97BBFF;} .u-tintSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: #97BBFF;} .u-tintSpectrum .ui-h1,.u-tintSpectrum .ui-h2,.u-tintSpectrum .ui-h3,.u-tintSpectrum .ui-h4,.u-tintSpectrum .ui-brand1,.u-tintSpectrum .ui-brand2,.u-tintSpectrum .ui-captionStrong {color: #F5FFFF !important; fill: #F5FFFF !important;} .u-tintSpectrum .ui-body,.u-tintSpectrum .ui-caps {color: #F5FFFF !important; fill: #F5FFFF !important;} .u-tintSpectrum .ui-summary,.u-tintSpectrum .ui-caption {color: #97BBFF !important; fill: #97BBFF !important;} .u-tintSpectrum .u-accentColor--borderLight {border-color: #97BBFF !important;} .u-tintSpectrum .u-accentColor--borderNormal {border-color: #BED7FF !important;} .u-tintSpectrum .u-accentColor--borderDark {border-color: #E3F3FF !important;} .u-tintSpectrum .u-accentColor--iconLight .svgIcon,.u-tintSpectrum .u-accentColor--iconLight.svgIcon {fill: #97BBFF !important;} .u-tintSpectrum .u-accentColor--iconNormal .svgIcon,.u-tintSpectrum .u-accentColor--iconNormal.svgIcon {fill: #BED7FF !important;} .u-tintSpectrum .u-accentColor--iconDark .svgIcon,.u-tintSpectrum .u-accentColor--iconDark.svgIcon {fill: #E3F3FF !important;} .u-tintSpectrum .u-accentColor--textNormal {color: #BED7FF !important;} .u-tintSpectrum .u-accentColor--hoverTextNormal:hover {color: #BED7FF !important;} .u-tintSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #F5FFFF !important;} .u-tintSpectrum .u-accentColor--textDark {color: #F5FFFF !important;} .u-tintSpectrum .u-accentColor--backgroundLight {background-color: #97BBFF !important;} .u-tintSpectrum .u-accentColor--backgroundNormal {background-color: #BED7FF !important;} .u-tintSpectrum .u-accentColor--backgroundDark {background-color: #E3F3FF !important;} .u-tintSpectrum .u-accentColor--buttonDark {border-color: #E3F3FF !important; color: #F5FFFF !important;} .u-tintSpectrum .u-accentColor--buttonDark:hover {border-color: #F5FFFF !important;} .u-tintSpectrum .u-accentColor--buttonDark .icon:before,.u-tintSpectrum .u-accentColor--buttonDark .svgIcon{color: #E3F3FF !important; fill: #E3F3FF !important;} .u-tintSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: #BED7FF !important; color: #BED7FF !important;} .u-tintSpectrum .u-accentColor--buttonNormal:hover {border-color: #E3F3FF !important;} .u-tintSpectrum .u-accentColor--buttonNormal .icon:before,.u-tintSpectrum .u-accentColor--buttonNormal .svgIcon{color: #BED7FF !important; fill: #BED7FF !important;} .u-tintSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-tintSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(40, 97, 255, 1) !important; fill: rgba(40, 97, 255, 1) !important;} .u-tintSpectrum .u-accentColor--buttonDark.button--filled,.u-tintSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-tintSpectrum .u-accentColor--fillWhenActive.is-active {background-color: #E3F3FF !important; border-color: #E3F3FF !important; color: rgba(40, 97, 255, 1) !important; fill: rgba(40, 97, 255, 1) !important;} .u-tintSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-tintSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: #BED7FF !important; border-color: #BED7FF !important; color: rgba(40, 97, 255, 1) !important; fill: rgba(40, 97, 255, 1) !important;} .u-tintSpectrum .postArticle.is-withAccentColors .markup--user,.u-tintSpectrum .postArticle.is-withAccentColors .markup--query {color: #BED7FF !important;} .u-accentColor--highlightFaint {background-color: rgba(224, 242, 255, 1) !important;} .u-accentColor--highlightStrong.is-active .svgIcon {fill: rgba(174, 225, 255, 1) !important;} .postArticle.is-withAccentColors .markup--quote.is-other {background-color: rgba(224, 242, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-other {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(224, 242, 255, 1), rgba(224, 242, 255, 1));} .postArticle.is-withAccentColors .markup--quote.is-me {background-color: rgba(198, 233, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-me {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(198, 233, 255, 1), rgba(198, 233, 255, 1));} .postArticle.is-withAccentColors .markup--quote.is-targeted {background-color: rgba(174, 225, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-targeted {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(174, 225, 255, 1), rgba(174, 225, 255, 1));} .postArticle.is-withAccentColors .markup--quote.is-selected {background-color: rgba(174, 225, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-selected {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(174, 225, 255, 1), rgba(174, 225, 255, 1));} .postArticle.is-withAccentColors .markup--highlight {background-color: rgba(174, 225, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--highlight {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(174, 225, 255, 1), rgba(174, 225, 255, 1));}</style><style class="js-collectionStyleConstant">.u-imageBgColor {background-color: rgba(0, 0, 0, 0.24705882352941178);} .u-imageSpectrum .u-baseColor--borderLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-baseColor--borderNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-baseColor--borderDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--iconLight .svgIcon,.u-imageSpectrum .u-baseColor--iconLight.svgIcon {fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--iconNormal .svgIcon,.u-imageSpectrum .u-baseColor--iconNormal.svgIcon {fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--iconDark .svgIcon,.u-imageSpectrum .u-baseColor--iconDark.svgIcon {fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textNormal {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textDark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textDarker {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--backgroundLight {background-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-baseColor--backgroundNormal {background-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--backgroundDark {background-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important; color: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--buttonLight:hover {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-baseColor--buttonLight .icon:before,.u-imageSpectrum .u-baseColor--buttonLight .svgIcon {color: rgba(255, 255, 255, 0.8) !important; fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--buttonDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonDark:hover {border-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonDark .icon:before,.u-imageSpectrum .u-baseColor--buttonDark .svgIcon {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important; color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonNormal:hover {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonNormal .icon:before,.u-imageSpectrum .u-baseColor--buttonNormal .svgIcon {color: rgba(255, 255, 255, 0.9490196078431372) !important; fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonDark.button--filled,.u-imageSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: rgba(255, 255, 255, 1) !important; border-color: rgba(255, 255, 255, 1) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-baseColor--buttonNormal.button--filled,.u-imageSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: rgba(255, 255, 255, 0.9490196078431372) !important; border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-baseColor--link {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--darken:hover,.u-imageSpectrum .u-baseColor--link.link--darken:focus,.u-imageSpectrum .u-baseColor--link.link--darken:active {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--dark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-imageSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-imageSpectrum .u-baseColor--link.link--dark.link--darken:active {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--darker {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .ui-h1,.u-imageSpectrum .ui-h2,.u-imageSpectrum .ui-h3,.u-imageSpectrum .ui-h4,.u-imageSpectrum .ui-brand1,.u-imageSpectrum .ui-brand2,.u-imageSpectrum .ui-captionStrong {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .ui-body,.u-imageSpectrum .ui-caps {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .ui-summary,.u-imageSpectrum .ui-caption {color: rgba(255, 255, 255, 0.8) !important; fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-accentColor--borderLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-accentColor--borderNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-accentColor--borderDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--iconLight .svgIcon,.u-imageSpectrum .u-accentColor--iconLight.svgIcon {fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-accentColor--iconNormal .svgIcon,.u-imageSpectrum .u-accentColor--iconNormal.svgIcon {fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--iconDark .svgIcon,.u-imageSpectrum .u-accentColor--iconDark.svgIcon {fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--textNormal {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--hoverTextNormal:hover {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--textDark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--backgroundLight {background-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-accentColor--backgroundNormal {background-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--backgroundDark {background-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark:hover {border-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark .icon:before,.u-imageSpectrum .u-accentColor--buttonDark .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: rgba(255, 255, 255, 0.8980392156862745) !important; color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal:hover {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal .icon:before,.u-imageSpectrum .u-accentColor--buttonNormal .svgIcon{color: rgba(255, 255, 255, 0.9490196078431372) !important; fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-imageSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-accentColor--buttonDark.button--filled,.u-imageSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-imageSpectrum .u-accentColor--fillWhenActive.is-active {background-color: rgba(255, 255, 255, 1) !important; border-color: rgba(255, 255, 255, 1) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-imageSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: rgba(255, 255, 255, 0.9490196078431372) !important; border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .postArticle.is-withAccentColors .markup--user,.u-imageSpectrum .postArticle.is-withAccentColors .markup--query {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--highlightFaint {background-color: rgba(255, 255, 255, 0.2) !important;} .u-imageSpectrum .u-accentColor--highlightStrong.is-active .svgIcon {fill: rgba(255, 255, 255, 0.6) !important;} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-other {background-color: rgba(255, 255, 255, 0.2) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-other {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.2), rgba(255, 255, 255, 0.2));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-me {background-color: rgba(255, 255, 255, 0.4) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-me {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.4), rgba(255, 255, 255, 0.4));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-targeted {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-targeted {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-selected {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-selected {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--highlight {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--highlight {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));}.u-resetSpectrum .u-tintBgColor {background-color: rgba(255, 255, 255, 1) !important;}.u-resetSpectrum .u-tintBgColor .u-fadeLeft:before {background-image: linear-gradient(to right, rgba(255, 255, 255, 1) 0%, rgba(255, 255, 255, 0) 100%) !important;}.u-resetSpectrum .u-tintBgColor .u-fadeRight:after {background-image: linear-gradient(to right, rgba(255, 255, 255, 0) 0%, rgba(255, 255, 255, 1) 100%) !important;} .u-resetSpectrum .u-baseColor--borderLight {border-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--borderNormal {border-color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--borderDark {border-color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--iconLight .svgIcon,.u-resetSpectrum .u-baseColor--iconLight.svgIcon {fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--iconNormal .svgIcon,.u-resetSpectrum .u-baseColor--iconNormal.svgIcon {fill: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--iconDark .svgIcon,.u-resetSpectrum .u-baseColor--iconDark.svgIcon {fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textNormal {color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textDark {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textDarker {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--backgroundLight {background-color: rgba(0, 0, 0, 0.09803921568627451) !important;} .u-resetSpectrum .u-baseColor--backgroundNormal {background-color: rgba(0, 0, 0, 0.2) !important;} .u-resetSpectrum .u-baseColor--backgroundDark {background-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight {border-color: rgba(0, 0, 0, 0.2980392156862745) !important; color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight:hover {border-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight .icon:before,.u-resetSpectrum .u-baseColor--buttonLight .svgIcon {color: rgba(0, 0, 0, 0.2980392156862745) !important; fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonDark {border-color: rgba(0, 0, 0, 0.6) !important; color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonDark:hover {border-color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--buttonDark .icon:before,.u-resetSpectrum .u-baseColor--buttonDark .svgIcon {color: rgba(0, 0, 0, 0.6) !important; fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonNormal {border-color: rgba(0, 0, 0, 0.4980392156862745) !important; color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonNormal:hover {border-color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonNormal .icon:before,.u-resetSpectrum .u-baseColor--buttonNormal .svgIcon {color: rgba(0, 0, 0, 0.4980392156862745) !important; fill: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonDark.button--filled,.u-resetSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: rgba(0, 0, 0, 0.2980392156862745) !important; border-color: rgba(0, 0, 0, 0.2980392156862745) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-baseColor--buttonNormal.button--filled,.u-resetSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: rgba(0, 0, 0, 0.2) !important; border-color: rgba(0, 0, 0, 0.2) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-baseColor--link {color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--darken:hover,.u-resetSpectrum .u-baseColor--link.link--darken:focus,.u-resetSpectrum .u-baseColor--link.link--darken:active {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--dark {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-resetSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-resetSpectrum .u-baseColor--link.link--dark.link--darken:active {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--link.link--darker {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .ui-h1,.u-resetSpectrum .ui-h2,.u-resetSpectrum .ui-h3,.u-resetSpectrum .ui-h4,.u-resetSpectrum .ui-brand1,.u-resetSpectrum .ui-brand2,.u-resetSpectrum .ui-captionStrong {color: rgba(0, 0, 0, 0.8) !important; fill: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .ui-body,.u-resetSpectrum .ui-caps {color: rgba(0, 0, 0, 0.6) !important; fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .ui-summary,.u-resetSpectrum .ui-caption {color: rgba(0, 0, 0, 0.2980392156862745) !important; fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-accentColor--borderLight {border-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--borderNormal {border-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--borderDark {border-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--iconLight .svgIcon,.u-resetSpectrum .u-accentColor--iconLight.svgIcon {fill: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--iconNormal .svgIcon,.u-resetSpectrum .u-accentColor--iconNormal.svgIcon {fill: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--iconDark .svgIcon,.u-resetSpectrum .u-accentColor--iconDark.svgIcon {fill: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--textNormal {color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--hoverTextNormal:hover {color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--textDark {color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundLight {background-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundNormal {background-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundDark {background-color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark {border-color: rgba(17, 128, 14, 1) !important; color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark:hover {border-color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark .icon:before,.u-resetSpectrum .u-accentColor--buttonDark .svgIcon{color: rgba(15, 115, 12, 1) !important; fill: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: rgba(26, 137, 23, 1) !important; color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal:hover {border-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal .icon:before,.u-resetSpectrum .u-accentColor--buttonNormal .svgIcon{color: rgba(17, 128, 14, 1) !important; fill: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-resetSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark.button--filled,.u-resetSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-resetSpectrum .u-accentColor--fillWhenActive.is-active {background-color: rgba(15, 115, 12, 1) !important; border-color: rgba(15, 115, 12, 1) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-resetSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: rgba(17, 128, 14, 1) !important; border-color: rgba(17, 128, 14, 1) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .postArticle.is-withAccentColors .markup--user,.u-resetSpectrum .postArticle.is-withAccentColors .markup--query {color: rgba(17, 128, 14, 1) !important;}</style><div class="js-collectionFooter u-hide"><div class="container u-maxWidth1040"><div class="u-marginTop10 u-paddingTop10 u-paddingBottom30 u-borderTopLighter"><div class="linkSet u-clearfix"><div class="u-floatRight u-textColorNormal u-baseColor--textNormal u-xs-floatLeft"><a class="button button--chromeless u-baseColor--buttonNormal u-marginLeft15 u-lineHeight35 u-xs-block u-xs-marginLeft0" href="https://medium.com/googleplaydev/about" title="About Google Play Apps & Games" aria-label="About Google Play Apps & Games">About Google Play Apps & Games</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/googleplaydev/latest" title="Latest Stories for Google Play Apps & Games" aria-label="Latest Stories for Google Play Apps & Games">Latest Stories</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/googleplaydev/archive" title="Archive for Google Play Apps & Games" aria-label="Archive for Google Play Apps & Games">Archive</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/about">About Medium</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://policy.medium.com/medium-terms-of-service-9db0094a1e0f">Terms</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://policy.medium.com/medium-privacy-policy-f03bf92035c9">Privacy</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/business">Teams</a></div></div></div></div></div></div></div></div><div class="loadingBar"></div><script>// <![CDATA[ window["obvInit"] = function (opt_embedded) {window["obvInit"]["embedded"] = opt_embedded; window["obvInit"]["ready"] = true;} // ]]></script><script>// <![CDATA[ var GLOBALS = {"audioUrl":"https://d1fcbxp97j4nb2.cloudfront.net","baseUrl":"https://medium.com","buildLabel":"20241126-1740-root","currentUser":{"userId":"lo_9442d5469879","isVerified":false,"subscriberEmail":"","hasPastMemberships":false,"isEnrolledInHightower":false,"isEligibleForHightower":true,"hightowerLastLockedAt":0,"isWriterProgramEnrolled":true,"isWriterProgramInvited":false,"isWriterProgramOptedOut":false,"writerProgramVersion":0,"writerProgramEnrolledAt":0,"friendLinkOnboarding":0,"hasAdditionalUnlocks":false,"hasApiAccess":false,"writerProgramDistributionSettingOptedIn":false,"isSuspended":false,"collectionOnboardingSeen":0,"atsQualifiedAt":0},"currentUserHasUnverifiedEmail":false,"isAuthenticated":false,"isCurrentUserVerified":false,"miroUrl":"https://cdn-images-1.medium.com","moduleUrls":{"base":"https://cdn-static-1.medium.com/_/fp/gen-js/main-base.bundle.95z8xpkUEidhPbIWsh2BVw.12.js","common-async":"https://cdn-static-1.medium.com/_/fp/gen-js/main-common-async.bundle.zqOu8dxaQRtqDyChHdOWlQ.12.js","hightower":"https://cdn-static-1.medium.com/_/fp/gen-js/main-hightower.bundle.y0UkxCxPBUbLlduk5XbwLQ.12.js","home-screens":"https://cdn-static-1.medium.com/_/fp/gen-js/main-home-screens.bundle.eZhPgaD8AglnbC5Rzxqvhg.12.js","misc-screens":"https://cdn-static-1.medium.com/_/fp/gen-js/main-misc-screens.bundle.XeRjm4FlHTBOsUvoOQ6Ppg.12.js","notes":"https://cdn-static-1.medium.com/_/fp/gen-js/main-notes.bundle.r9MSvtAmj0CMkyIC0CCCbA.12.js","payments":"https://cdn-static-1.medium.com/_/fp/gen-js/main-payments.bundle.AiXyuYj3AvxRA1-7HEyP9Q.12.js","posters":"https://cdn-static-1.medium.com/_/fp/gen-js/main-posters.bundle.fsLyLvZO4VZXL_zb4RXgeg.12.js","power-readers":"https://cdn-static-1.medium.com/_/fp/gen-js/main-power-readers.bundle.6Dyc-nVN2MDV_AM9XDAZug.12.js","pubs":"https://cdn-static-1.medium.com/_/fp/gen-js/main-pubs.bundle.rUyrVjlTpUj61voxnZosQw.12.js","stats":"https://cdn-static-1.medium.com/_/fp/gen-js/main-stats.bundle.2I2tXSo7-rbez_WYXfga0Q.12.js"},"previewConfig":{"weightThreshold":1,"weightImageParagraph":0.51,"weightIframeParagraph":0.8,"weightTextParagraph":0.08,"weightEmptyParagraph":0,"weightP":0.003,"weightH":0.005,"weightBq":0.003,"minPTextLength":60,"truncateBoundaryChars":20,"detectTitle":true,"detectTitleLevThreshold":0.15},"productName":"Medium","supportsEdit":false,"termsUrl":"//policy.medium.com/medium-terms-of-service-9db0094a1e0f","textshotHost":"textshot.textshot-production.svc.cluster.local","transactionId":"1732665887513:cf79e7152f1e","useragent":{"browser":"ie","family":"ie","os":"windows","version":7,"supportsDesktopEdit":false,"supportsInteract":false,"supportsView":true,"isMobile":false,"isTablet":false,"isNative":false,"supportsFileAPI":false,"isTier1":false,"clientVersion":"","clientChannel":"","supportsRealScrollEvents":false,"supportsVhUnits":false,"ruinsViewportSections":false,"supportsHtml5Video":false,"supportsMagicUnderlines":false,"isWebView":false,"isFacebookWebView":false,"supportsProgressiveMedia":false,"supportsPromotedPosts":true,"isBot":false,"isNativeIphone":false,"supportsCssVariables":false,"supportsVideoSections":true,"emojiSupportLevel":1,"isSearchBot":false,"isSyndicationBot":false,"isNativeAndroid":false,"isNativeIos":false,"isSeoAuditBot":false,"isInternalApp":false,"supportsApplePay":false,"supportsScrollableMetabar":false},"variants":{"allow_access":true,"allow_signup":true,"allow_test_auth":"disallow","android_enable_editor_new_publishing_flow":true,"android_enable_friend_links_creation":true,"android_enable_friend_links_postpage_banners":true,"android_enable_image_sharer":true,"android_enable_lists_v2":true,"android_enable_syntax_highlight":true,"android_enable_topic_portals":true,"android_rating_prompt_stories_read_threshold":2,"android_two_hour_refresh":true,"available_annual_plan":"2c754bcc2995","available_annual_premium_plan":"4a442ace1476","available_monthly_plan":"60e220181034","available_monthly_premium_plan":"12a660186432","browsable_stream_config_bucket":"curated-topics","can_receive_tips_v0":true,"can_send_tips_v0":true,"coronavirus_topic_recirc":true,"disable_partner_program_enrollment":true,"enable_abandoned_cart_promotion_email":true,"enable_android_dynamic_aspirational_paywall":true,"enable_android_dynamic_programming_paywall":true,"enable_android_miro_v2":true,"enable_android_offline_reading":true,"enable_android_verified_author":true,"enable_app_flirty_thirty":true,"enable_apple_sign_in":true,"enable_apple_webhook":true,"enable_aurora_pub_follower_page":true,"enable_author_cards":true,"enable_author_cards_byline":true,"enable_auto_follow_on_subscribe":true,"enable_automod":true,"enable_bayesian_average_pub_search":true,"enable_bg_post_post":true,"enable_billing_frequency_on_step2":"group_1","enable_boost_nia_v01":true,"enable_braintree_apple_pay":true,"enable_braintree_client":true,"enable_braintree_google_pay":true,"enable_braintree_integration":true,"enable_braintree_paypal":true,"enable_braintree_trial_membership":true,"enable_braintree_webhook":true,"enable_branch_io":true,"enable_cache_less_following_feed":true,"enable_configure_pronouns":true,"enable_conversion_model_v2":"group_2","enable_conversion_ranker_v2":"control","enable_creator_welcome_email":true,"enable_deprecate_legacy_providers_v3":true,"enable_diversification_rex":true,"enable_entities_to_follow_v2":true,"enable_eventstats_event_processing":true,"enable_explicit_signals":true,"enable_explicit_signals_updated_post_previews":true,"enable_footer_app_buttons":true,"enable_google_one_tap":true,"enable_google_webhook":true,"enable_group_gifting":true,"enable_iceland_forced_android":true,"enable_import":true,"enable_intrinsic_automatic_actions":true,"enable_ios_autorefresh":true,"enable_ios_dynamic_paywall_aspiriational":true,"enable_ios_dynamic_paywall_programming":true,"enable_ios_easy_resubscribe":true,"enable_ios_offline_reading":true,"enable_legacy_feed_in_iceland":true,"enable_lite_archive_page":true,"enable_lite_continue_this_thread":true,"enable_lite_homepage":true,"enable_lite_response_markup":true,"enable_lite_server_upstream_deadlines":true,"enable_lo_homepage":"control","enable_maim_the_meter":true,"enable_marketing_emails":true,"enable_mastodon_avatar_upload":true,"enable_mastodon_for_members":true,"enable_mastodon_for_members_username_selection":true,"enable_medium2_kbfd":true,"enable_members_only_audio":true,"enable_ml_rank_rex_anno":true,"enable_moc_load_processor_all_recs_surfaces":true,"enable_moc_load_processor_c":true,"enable_moc_load_processor_first_story":true,"enable_new_manage_membership_flow":true,"enable_new_stripe_customers":true,"enable_newsletter_lo_flow_custom_domains":true,"enable_pill_based_home_feed":true,"enable_post_bottom_responses":true,"enable_post_bottom_responses_input":true,"enable_pp_country_expansion":true,"enable_pp_v4":true,"enable_pre_pp_v4":true,"enable_premium_tier":true,"enable_premium_tier_badge":true,"enable_publication_hierarchy_web":true,"enable_ranker_v10":"control","enable_recaptcha_enterprise":true,"enable_recirc_model":true,"enable_recommended_publishers_query":true,"enable_rex_aggregator_v2":true,"enable_rex_new_push_notification_endpoint":true,"enable_rex_reading_history":true,"enable_rito_upstream_deadlines":true,"enable_seamless_social_sharing":true,"enable_see_pronouns":true,"enable_sharer_create_post_share_key":true,"enable_sharer_validate_post_share_key":true,"enable_simplified_digest_v2_b":true,"enable_speechify_ios":true,"enable_speechify_widget":true,"enable_sprig":true,"enable_starspace":true,"enable_susi_redesign_android":true,"enable_susi_redesign_ios":true,"enable_switch_plan_premium_tier":true,"enable_tag_recs":true,"enable_tick_landing_page":true,"enable_tipping_v0_android":true,"enable_tipping_v0_ios":true,"enable_tribute_landing_page":true,"enable_update_explore_wtf":true,"enable_update_topic_portals_wtf":true,"enable_updated_pub_recs_ui":true,"enable_verifications_service":true,"glyph_font_set":"m2-unbound-source-serif-pro","goliath_externalsearch_enable_comment_deindexation":true,"ios_display_paywall_after_onboarding":true,"ios_enable_friend_links_creation":true,"ios_enable_friend_links_postpage_banners":true,"ios_enable_home_post_menu":true,"ios_enable_lock_responses":true,"ios_enable_verified_book_author":true,"ios_iceland_nux":true,"ios_in_app_free_trial":true,"ios_remove_twitter_onboarding_step":true,"ios_social_share_sheet":true,"limit_post_referrers":true,"limit_user_follows":true,"mobile_custom_app_icon":true,"num_post_bottom_responses_to_show":"3","onboarding_tags_from_top_views":true,"reader_fair_distribution_non_qp":true,"redefined_top_posts":true,"reengagement_notification_duration":3,"rex_generator_max_candidates":1000,"signin_services":"twitter,facebook,google,email,google-fastidv,google-one-tap,apple","signup_services":"twitter,facebook,google,email,google-fastidv,google-one-tap,apple","skip_fs_cache_user_vals":true},"xsrfToken":"","iosAppId":"828256236","supportEmail":"yourfriends@medium.com","fp":{"/icons/monogram-mask.svg":"https://cdn-static-1.medium.com/_/fp/icons/monogram-mask.KPLCSFEZviQN0jQ7veN2RQ.12.svg","/icons/favicon-medium-editor.ico":"https://cdn-static-1.medium.com/_/fp/icons/favicon-medium-editor.PiakrZWB7Yb80quUVQWM6g.12.ico"},"authBaseUrl":"https://medium.com","imageUploadSizeMb":25,"isAuthDomainRequest":true,"algoliaApiEndpoint":"https://MQ57UUUQZ2-dsn.algolia.net","algoliaAppId":"MQ57UUUQZ2","algoliaSearchOnlyApiKey":"394474ced050e3911ae2249ecc774921","iosAppStoreUrl":"https://itunes.apple.com/app/medium-everyones-stories/id828256236?pt=698524&mt=8","iosAppLinkBaseUrl":"medium:","algoliaIndexPrefix":"medium_","androidPlayStoreUrl":"https://play.google.com/store/apps/details?id=com.medium.reader","googleClientId":"216296035834-k1k6qe060s2tp2a2jam4ljdcms00sttg.apps.googleusercontent.com","androidPackage":"com.medium.reader","androidPlayStoreMarketScheme":"market://details?id=com.medium.reader","googleAuthUri":"https://accounts.google.com/o/oauth2/auth","androidScheme":"medium","layoutData":{"useDynamicScripts":false,"googleAnalyticsTrackingCode":"G-7JY7T788PK","jsShivUrl":"https://cdn-static-1.medium.com/_/fp/js/shiv.RI2ePTZ5gFmMgLzG5bEVAA.12.js","useDynamicCss":false,"faviconUrl":"https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19","faviconImageId":"5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19","fontSets":[{"id":8,"url":"https://glyph.medium.com/css/e/sr/latin/e/ssr/latin/e/ssb/latin/m2-unbound-source-serif-pro.css"},{"id":11,"url":"https://glyph.medium.com/css/m2-unbound-source-serif-pro.css"},{"id":9,"url":"https://glyph.medium.com/css/mkt.css"}],"glyphUrl":"https://glyph.medium.com"},"authBaseUrlRev":"moc.muidem//:sptth","stripePublishableKey":"pk_live_7FReX44VnNIInZwrIIx6ghjl","archiveUploadSizeMb":100,"previewConfig2":{"weightThreshold":1,"weightImageParagraph":0.05,"raiseImage":true,"enforceHeaderHierarchy":true,"isImageInsetRight":true},"isAmp":false,"iosScheme":"medium","facebook":{"key":"542599432471018","namespace":"medium-com","scope":{"default":["public_profile","email"],"connect":["public_profile","email"],"login":["public_profile","email"],"share":["public_profile","email"]}},"memberContentTopicId":"13d7efd82fb2","audioContentTopicId":"3792abbd134","isDoNotAuth":false,"buggle":{"videoUrl":"https://cdn-videos-1.medium.com","audioUrl":"https://cdn-audio-1.medium.com"},"referrerType":5,"partnerProgramEmail":"partnerprogram@medium.com","recaptchaKey":"6Lfc37IUAAAAAKGGtC6rLS13R1Hrw_BqADfS1LRk","countryCode":"SG","bypassMeter":false,"branchKey":"key_live_ofxXr2qTrrU9NqURK8ZwEhknBxiI6KBm","paypal":{"clientMode":"production","oneYearGift":{"name":"Medium Membership (1 Year, Digital Gift Code)","description":"Unlimited access to the best and brightest stories on Medium. Gift codes can be redeemed at medium.com/redeem.","price":"50.00","currency":"USD","sku":"membership-gift-1-yr"}},"collectionConfig":{"mediumOwnedAndOperatedCollectionIds":["8a9336e5bb4","b7e45b22fec3","193b68bd4fba","8d6b8a439e32","54c98c43354d","3f6ecf56618","d944778ce714","92d2092dc598","ae2a65f35510","1285ba81cada","544c7006046e","fc8964313712","40187e704f1c","88d9857e584e","7b6769f2748b","bcc38c8f6edf","cef6983b292","cb8577c9149e","444d13b52878","713d7dbc99b0","ef8e90590e66","191186aaafa0","55760f21cdc5","9dc80918cc93","bdc4052bbdba","8ccfed20cbb2"]},"bypassMeterWithShareKey":false,"recaptcha3Key":"6Lf8R9wUAAAAABMI_85Wb8melS7Zj6ziuf99Yot5","braintreeClientKey":"production_zjkj96jm_m56f8fqpf7ngnrd4","cdcMessaging":[{"text":"For more information on the novel coronavirus and Covid-19, visit ","href":"","type":"text","start":0,"end":0},{"text":"cdc.gov","href":"https://www.cdc.gov/coronavirus/2019-nCoV","type":"link","start":66,"end":73},{"text":".","href":"","type":"text","start":0,"end":0}],"braintree":{"merchantId":"m56f8fqpf7ngnrd4"},"diagnostics":{},"domain":"medium.com"} // ]]></script><script charset="UTF-8" src="https://cdn-static-1.medium.com/_/fp/gen-js/main-base.bundle.95z8xpkUEidhPbIWsh2BVw.12.js" async></script><script>// <![CDATA[ window["obvInit"]({"references":{"Collection":{"1f8baa23933d":{"id":"1f8baa23933d","name":"Google Play Apps & Games","slug":"googleplaydev","tags":["ANDROID DEVELOPERS","APPS","GAMES","GOOGLE PLAY"],"creatorId":"a28469f5b06f","description":"Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.","shortDescription":"Tips, trends, and industry thoughts for app and game…","image":{"imageId":"1*PwgNVOb5tR6qM0jJxqrIkw.jpeg","filter":"","backgroundSize":"","originalWidth":400,"originalHeight":400,"strategy":"resample","height":0,"width":0},"metadata":{"followerCount":28368,"activeAt":1703005263580},"virtuals":{"permissions":{"canPublish":false,"canPublishAll":false,"canRepublish":false,"canRemove":false,"canManageAll":false,"canSubmit":false,"canEditPosts":false,"canAddWriters":false,"canViewStats":false,"canSendNewsletter":false,"canViewLockedPosts":false,"canViewCloaked":false,"canEditOwnPosts":false,"canBeAssignedAuthor":false,"canEnrollInHightower":false,"canLockPostsForMediumMembers":false,"canLockOwnPostsForMediumMembers":false,"canViewNewsletterV2Stats":false,"canCreateNewsletterV3":false},"isSubscribed":false,"isEnrolledInHightower":false,"isEligibleForHightower":false,"isSubscribedToCollectionEmails":false,"isMuted":false,"canToggleEmail":false,"isWriter":false},"logo":{"imageId":"1*g0aLqgJDhirtGQEiD6KPZA.png","filter":"","backgroundSize":"","originalWidth":266,"originalHeight":56,"strategy":"resample","height":0,"width":0},"twitterUsername":"googleplaybiz","collectionMastheadId":"ab215cfa55dc","sections":[{"type":2,"collectionHeaderMetadata":{"title":"","description":"Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.","backgroundImage":{},"logoImage":{"id":"1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png","originalWidth":3657,"originalHeight":745,"alt":"Google Play Apps & Games"},"alignment":2,"layout":5}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":25,"postIds":[]}},{"type":3,"promoMetadata":{"sectionHeader":"","promoId":"7b692280207f"}}],"tintColor":"#FF2861FF","lightText":false,"favicon":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"colorPalette":{"defaultBackgroundSpectrum":{"colorPoints":[{"color":"#FF427EFF","point":0},{"color":"#FF4076FF","point":0.1},{"color":"#FF3E6EE6","point":0.2},{"color":"#FF3B65CE","point":0.3},{"color":"#FF375CB6","point":0.4},{"color":"#FF33539E","point":0.5},{"color":"#FF2E4987","point":0.6},{"color":"#FF293E71","point":0.7},{"color":"#FF22335B","point":0.8},{"color":"#FF1A2744","point":0.9},{"color":"#FF111A2E","point":1}],"backgroundColor":"#FFFFFFFF"},"tintBackgroundSpectrum":{"colorPoints":[{"color":"#FF2861FF","point":0},{"color":"#FF4177FF","point":0.1},{"color":"#FF588AFF","point":0.2},{"color":"#FF6E9BFF","point":0.3},{"color":"#FF83ABFF","point":0.4},{"color":"#FF97BBFF","point":0.5},{"color":"#FFABC9FF","point":0.6},{"color":"#FFBED7FF","point":0.7},{"color":"#FFD0E5FF","point":0.8},{"color":"#FFE3F3FF","point":0.9},{"color":"#FFF5FFFF","point":1}],"backgroundColor":"#FF2861FF"},"highlightSpectrum":{"colorPoints":[{"color":"#FFE5F4FF","point":0},{"color":"#FFE0F2FF","point":0.1},{"color":"#FFDBF0FF","point":0.2},{"color":"#FFD6EEFF","point":0.3},{"color":"#FFD1EDFF","point":0.4},{"color":"#FFCBEBFF","point":0.5},{"color":"#FFC6E9FF","point":0.6},{"color":"#FFC0E7FF","point":0.7},{"color":"#FFBAE5FF","point":0.8},{"color":"#FFB4E3FF","point":0.9},{"color":"#FFAEE1FF","point":1}],"backgroundColor":"#FFFFFFFF"},"darkBackgroundSpectrum":{"colorPoints":[{"color":"#FF5A98FF","point":0},{"color":"#FF6AA3FF","point":0.1},{"color":"#FF79ADFF","point":0.2},{"color":"#FF88B6FF","point":0.3},{"color":"#FF96BFFF","point":0.4},{"color":"#FFA4C8FF","point":0.5},{"color":"#FFB1D0FF","point":0.6},{"color":"#FFBED8FF","point":0.7},{"color":"#FFCBE0FF","point":0.8},{"color":"#FFD8E8FF","point":0.9},{"color":"#FFE4EFFF","point":1}],"backgroundColor":"#FF000000"}},"navItems":[{"type":5,"title":"Most read","url":"https://medium.com/googleplaydev/archive"},{"type":1,"title":"Apps","tagSlug":"android-app-development","url":"https://medium.com/googleplaydev/tagged/android-app-development","source":"tagSlug"},{"type":1,"title":"Games","tagSlug":"game-development","url":"https://medium.com/googleplaydev/tagged/game-development","source":"tagSlug"},{"type":1,"title":"Monetization","tagSlug":"monetization","url":"https://medium.com/googleplaydev/tagged/monetization","source":"tagSlug"},{"type":1,"title":"Trends & insights","tagSlug":"insights","url":"https://medium.com/googleplaydev/tagged/insights","source":"tagSlug"},{"type":3,"title":"newsletter","url":"https://g.co/play/monthlynews"}],"colorBehavior":1,"ampLogo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"header":{"title":"","description":"Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.","backgroundImage":{},"logoImage":{"id":"1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png","originalWidth":3657,"originalHeight":745,"alt":"Google Play Apps & Games"},"alignment":2,"layout":5},"subscriberCount":28368,"tagline":"Tips, trends, and industry thoughts for app and game developers.","isOptedIntoAurora":false,"isCurationAllowedByDefault":false,"polarisCoverImage":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"ptsQualifiedAt":1616092908175,"type":"Collection"}},"User":{"a28469f5b06f":{"userId":"a28469f5b06f","name":"Google Play Apps & Games Team","username":"googleplayteam","createdAt":1485459576424,"imageId":"1*hlOhkSEII_3WbmUD6OkWmQ.png","backgroundImageId":"","bio":"","twitterScreenName":"GooglePlayBiz","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[32,29,12,8,2,18,33],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"18b6b9263770":{"userId":"18b6b9263770","name":"Marcos Pereira","username":"pereiramarcos","createdAt":1663356923018,"imageId":"1*N2zGSDCflg4DFxi6LyiDSA.jpeg","backgroundImageId":"","bio":"Business Development Manager @GooglePlay Games LATAM","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[32,2,29],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"f42f2447b6e6":{"userId":"f42f2447b6e6","name":"Newzoo","username":"newzoohq","createdAt":1502890039479,"imageId":"1*z3c8jQ0_IDmVl13v2kMTiQ.png","backgroundImageId":"","bio":"Newzoo is the leading global provider of video games, gamers, and games market data.","twitterScreenName":"NewzooHQ","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1617264895596,"hasCompletedProfile":false,"userDismissableFlags":[29,12,3,10,18,1,33],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en","type":"User"},"538cf65da5d8":{"userId":"538cf65da5d8","name":"Alexey Sobolev","username":"asobolev","createdAt":1548336637034,"imageId":"0*fRXIgkylKWClyRin.jpg","backgroundImageId":"","bio":"Strategic Partnerships Development Manager, Google Play","twitterScreenName":"Araeliir","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1654624000078,"isMembershipTrialEligible":false,"facebookDisplayName":"Алексей Соболев","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[47,21,29,12,2,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"ru-ru","type":"User"},"bbeee6378ce3":{"userId":"bbeee6378ce3","name":"Jeni Miles","username":"_jeniwren","createdAt":1434571065389,"imageId":"1*BpvKSZaXb0SLIcchuStZBw.jpeg","backgroundImageId":"","bio":"Apps Growth Consultant @googleplay • Behavioural scientist • Interested in the intersection of tech, wellbeing and sustainability","twitterScreenName":"_jeniwren","allowNotes":1,"mediumMemberAt":1712488476703,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":false,"facebookDisplayName":"Jeni Fisher","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[47,29,12,8,5,21,3,2,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"b13a7dc9b27":{"userId":"b13a7dc9b27","name":"Scott Gordon","username":"scottgordon_3541","createdAt":1559346062602,"imageId":"1*OtpEjyqaondbCmoJ3QId6A.png","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[12,2],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"34512f5939a5":{"userId":"34512f5939a5","name":"Nimrod Levy","username":"Nimrodl","createdAt":1572332460717,"imageId":"1*qLH338ompeA3feXaVRIlDQ.jpeg","backgroundImageId":"","bio":"Business Development Manager @GooglePlay Games","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[12,2,29],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"f76511a8e654":{"userId":"f76511a8e654","name":"Rachel Cheung","username":"rachelcheung_29341","createdAt":1564972057653,"imageId":"1*V6_o31fwqWwGYkGQZLFUCg.png","backgroundImageId":"","bio":"Business Development @ Google Play Taiwan","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[8,32,12,2],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"ec76af4afac1":{"userId":"ec76af4afac1","name":"Ashnil Dixit","username":"ashnil","createdAt":1544771230609,"imageId":"0*orOfh2-0V-geZ_4v.jpg","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[12,8,7,21,2,1,33],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"a002009d16ac":{"userId":"a002009d16ac","name":"Francesco Crovetto","username":"fcrovetto","createdAt":1552380342828,"imageId":"2*4oiUN-KbSZm35eY3Qwnuxg.jpeg","backgroundImageId":"","bio":"Business Development Manager @GooglePlay Games","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[8,12,18,1],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"191ee6068844":{"userId":"191ee6068844","name":"Aaron Hiscox","username":"AaronTHiscox","createdAt":1423605687289,"imageId":"1*o8MGgWQ5hT9HyNAIisCbuQ.jpeg","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[3,2,1],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"be487a363a66":{"userId":"be487a363a66","name":"Maria Reis","username":"mariaccreis","createdAt":1576620183667,"imageId":"2*4sIG9U4BDNHVWJTcvs-3Ug.jpeg","backgroundImageId":"","bio":"Developer Marketing Manager — Google Play","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1626363379589,"hasCompletedProfile":false,"userDismissableFlags":[8,12,2,1],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"pt-pt","type":"User"},"76c25c6e9109":{"userId":"76c25c6e9109","name":"Hongkeun Kim","username":"hongkeun","createdAt":1539735163766,"imageId":"1*KERLRge-UaQU1-2uQsEGDw.png","backgroundImageId":"","bio":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[2],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"ko-kr","type":"User"},"2b29922ea533":{"userId":"2b29922ea533","name":"Jennifer Chan","username":"jenchan_30797","createdAt":1500331292704,"imageId":"0*nt1i2GFxarfx_uCB.","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[12,2,5],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"9c7ba8ad4c9":{"userId":"9c7ba8ad4c9","name":"Rogers Reichert","username":"rogersreichert","createdAt":1564011904198,"imageId":"1*6nBNhe7D-4uz2ntZDbopGg.jpeg","backgroundImageId":"","bio":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[12],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"es-us","type":"User"},"4b91bc34e331":{"userId":"4b91bc34e331","name":"Toru Shimazaki","username":"torus_62638","createdAt":1526359656760,"imageId":"1*Yrxf1TKHJt4zspNi4Z-d0Q.png","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[2],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"ja","type":"User"}},"Post":{"dc3aaa65902a":{"id":"dc3aaa65902a","versionId":"e64b28ecc477","creatorId":"a28469f5b06f","homeCollectionId":"1f8baa23933d","title":"Importance of building your game community in Southeast Asia and India","detectedLanguage":"en","latestVersion":"e64b28ecc477","latestPublishedVersion":"e64b28ecc477","hasUnpublishedEdits":false,"latestRev":250,"createdAt":1702920917828,"updatedAt":1715945291427,"acceptedAt":0,"firstPublishedAt":1703005263457,"latestPublishedAt":1703005263457,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*ToS-jdlUchYoBo6n4xqePQ.png","filter":"","backgroundSize":"","originalWidth":4209,"originalHeight":1253,"strategy":"resample","height":0,"width":0},"wordCount":1692,"imageCount":2,"readingTime":6.768238993710693,"subtitle":"Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":25,"isBookmarked":false,"tags":[{"slug":"solve","name":"Solve","postCount":241,"metadata":{"postCount":241,"coverImage":{"id":"1*7YUIArMg3q56oItFxpMdJA.png","originalWidth":1580,"originalHeight":850,"isFeatured":true}},"type":"Tag"},{"slug":"best-practices","name":"Best Practices","postCount":15535,"metadata":{"postCount":15535,"coverImage":{"id":"1*MvGWm_lWnxGTOyjre5UTRA.jpeg","originalWidth":550,"originalHeight":826,"isFeatured":true}},"type":"Tag"},{"slug":"app-development","name":"App Development","postCount":47185,"metadata":{"postCount":47185,"coverImage":{"id":"0*brFbDjDNuZVAdCSG","originalWidth":1000,"originalHeight":397,"isFeatured":true}},"type":"Tag"},{"slug":"community-engagement","name":"Community Engagement","postCount":14128,"metadata":{"postCount":14128,"coverImage":{"id":"1*qJoL4vfVPrqHbdp2Xe-Ajg.png","originalWidth":1500,"originalHeight":1080,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":5,"links":{"entries":[{"url":"https://creators.supercell.com/en","alts":[],"httpStatus":200},{"url":"https://medium.com/@meizhenwang","alts":[{"type":2,"url":"medium://@meizhenwang"},{"type":3,"url":"medium://@meizhenwang"}],"httpStatus":200},{"url":"https://medium.com/@vinaycharaniya","alts":[{"type":2,"url":"medium://@vinaycharaniya"},{"type":3,"url":"medium://@vinaycharaniya"}],"httpStatus":200}],"version":"0.3","generatedAt":1703005264008},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":48,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"importance-of-building-your-game-community-in-southeast-asia-and-india","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"importance-of-building-your-game-community-in-southeast-asia-and-india-dc3aaa65902a","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*ToS-jdlUchYoBo6n4xqePQ.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"03e6","type":3,"text":"Importance of building your game community in Southeast Asia and India","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"4dbd661323c5","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":1,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"41de","type":4,"text":"","markups":[],"layout":3,"metadata":{"id":"1*ToS-jdlUchYoBo6n4xqePQ.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"03e6","type":3,"text":"Importance of building your game community in Southeast Asia and India","markups":[]},{"name":"2bad","type":1,"text":"Authored by MeiZhen Wang, Business Development Manager, Google Play Games Southeast Asia and Vinay Charaniya, Business Development Manager, Google Play Games India","markups":[{"type":3,"start":12,"end":24,"href":"https://medium.com/@meizhenwang","title":"","rel":"","anchorType":0},{"type":3,"start":93,"end":108,"href":"https://medium.com/@vinaycharaniya","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":163}]},{"name":"5388","type":1,"text":"Nurturing player communities is essential to building long-term loyalty. Developers across genres agree that building and nurturing their gaming communities is critical for the long-term engagement of their…","markups":[]}],"sections":[{"name":"fc49","startIndex":0}]},"isFullContent":false,"subtitle":"Here are effective strategies for establishing a robust, thriving gaming community in the INSEA region."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"d08acfc967e9":{"id":"d08acfc967e9","versionId":"99fe4b198ec1","creatorId":"a28469f5b06f","homeCollectionId":"1f8baa23933d","title":"Get ready for Google I/O","detectedLanguage":"en","latestVersion":"99fe4b198ec1","latestPublishedVersion":"99fe4b198ec1","hasUnpublishedEdits":false,"latestRev":162,"createdAt":1682354948410,"updatedAt":1704857145061,"acceptedAt":0,"firstPublishedAt":1682613452501,"latestPublishedAt":1682613452501,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*sZVHCBPalnZQQTTgy58Tvg.png","filter":"","backgroundSize":"","originalWidth":4209,"originalHeight":1254,"strategy":"resample","height":0,"width":0},"wordCount":358,"imageCount":1,"readingTime":1.550943396226415,"subtitle":"From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":21,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"android-developers","name":"Android Developers","postCount":996,"metadata":{"postCount":996,"coverImage":{"id":"1*k7KPpPaq2_ToPlTgIVxkZw.png","originalWidth":1640,"originalHeight":924,"isFeatured":true}},"type":"Tag"},{"slug":"developers-update","name":"Developers Update","postCount":366,"metadata":{"postCount":366,"coverImage":{"id":"1*5nRJAJuERfaXclbSAXE2QQ.png","originalWidth":960,"originalHeight":538,"isFeatured":true}},"type":"Tag"},{"slug":"google-io-2023","name":"Google Io 2023","postCount":119,"metadata":{"postCount":119,"coverImage":{"id":"1*EhOV7z_gfgHRIJRC2sf6wA.jpeg","originalWidth":1200,"originalHeight":676,"isFeatured":true}},"type":"Tag"},{"slug":"cloud","name":"Cloud","postCount":47092,"metadata":{"postCount":47092,"coverImage":{"id":"1*MBbxmlYdhaEM-lmLYBbKdQ.jpeg","originalWidth":1024,"originalHeight":1024}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://developers.google.com/profile/u/me","alts":[],"httpStatus":200},{"url":"https://io.google/2023/community/","alts":[],"httpStatus":200},{"url":"https://io.google/2023/program/","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1682613453048},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":27,"sectionCount":1,"readingList":0,"topics":[{"topicId":"decb52b64abf","slug":"programming","createdAt":1493934116328,"deletedAt":0,"image":{"id":"1*iPa136b1cGEO7lvoXg6uHQ@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Programming","description":"The good, the bad, the buggy.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Programming News and Articles — Medium","type":"Topic"},{"topicId":"f862bfc84e38","slug":"technology","createdAt":1487918016768,"deletedAt":0,"image":{"id":"1*XxQLrxqHUlIHg5j-eIQrPQ@2x.png","originalWidth":640,"originalHeight":384},"name":"Technology","description":"The download.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Technology News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"get-ready-for-google-i-o","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"get-ready-for-google-i-o-d08acfc967e9","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*sZVHCBPalnZQQTTgy58Tvg.png","originalWidth":4209,"originalHeight":1254,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"Get ready for Google I/O","alignment":1},{"name":"previewSubtitle","type":13,"text":"From keynotes to technical sessions and hands-on workshops, here are some…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"820a1287bb5b","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":6,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"decb52b64abf","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"bb9f","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*sZVHCBPalnZQQTTgy58Tvg.png","originalWidth":4209,"originalHeight":1254,"isFeatured":true}},{"name":"c90a","type":3,"text":"Get ready for Google I/O","markups":[{"type":1,"start":0,"end":24}]},{"name":"ea2f","type":1,"text":"Posted by Timothy Jordan, Director, Developer Relations & Open Source","markups":[{"type":2,"start":0,"end":69}]},{"name":"2562","type":1,"text":"I/O is just a few days away and we couldn’t be more excited to share the latest updates across Google’s developer products, solutions, and technologies. From keynotes to technical sessions and hands-on workshops, these announcements aim to help you build…","markups":[]}],"sections":[{"name":"7e50","startIndex":0}]},"isFullContent":false,"subtitle":"From keynotes to technical sessions and hands-on workshops, here are some helpful tips to maximize your experience online."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"a15ef286b997":{"id":"a15ef286b997","versionId":"d16b3c73091e","creatorId":"a28469f5b06f","homeCollectionId":"1f8baa23933d","title":"4 Tips for Finding and Engaging Mobile Players in the US","detectedLanguage":"en","latestVersion":"d16b3c73091e","latestPublishedVersion":"d16b3c73091e","hasUnpublishedEdits":false,"latestRev":117,"createdAt":1648505812732,"updatedAt":1684875954099,"acceptedAt":0,"firstPublishedAt":1681326581247,"latestPublishedAt":1681326581247,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Here are 4 tips that could help your mobile game enter and grow in the US market.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*nx7T-4jtU0k2EMupsRQhlg.png","filter":"","backgroundSize":"","originalWidth":4209,"originalHeight":1253,"strategy":"resample","height":0,"width":0},"wordCount":698,"imageCount":4,"readingTime":3.3339622641509434,"subtitle":"Here are 4 tips that could help your mobile game enter and grow in the US market.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":21,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"monetization","name":"Monetization","postCount":15146,"metadata":{"postCount":15146,"coverImage":{"id":"1*RTK8vlF_I82nVS2JCN7p3A.jpeg","originalWidth":1280,"originalHeight":1280}},"type":"Tag"},{"slug":"android-app-development","name":"Android App Development","postCount":48171,"metadata":{"postCount":48171,"coverImage":{"id":"1*XeP3JED3Ubhmccah7E6hYg.jpeg","originalWidth":1376,"originalHeight":768,"isFeatured":true}},"type":"Tag"},{"slug":"game-development","name":"Game Development","postCount":54919,"metadata":{"postCount":54919,"coverImage":{"id":"1*8u1zOu-4hwukClkplCOHSQ.jpeg","originalWidth":994,"originalHeight":742,"isFeatured":true}},"type":"Tag"},{"slug":"insights","name":"Insights","postCount":18272,"metadata":{"postCount":18272,"coverImage":{"id":"1*Vqnn8l61kEOLypz6Zj2eKg.jpeg","originalWidth":848,"originalHeight":864}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://medium.com/googleplaydev/succeed-with-us-hispanic-gamers-e2a970524967","alts":[{"type":3,"url":"medium://p/e2a970524967"},{"type":2,"url":"medium://p/e2a970524967"}],"httpStatus":200},{"url":"https://www.worldometers.info/world-population/us-population/","alts":[],"httpStatus":200},{"url":"https://accounts.google.com/ServiceLogin?service=androiddeveloper&passive=true&continue=https%3A%2F%2Fplay.google.com%2Fconsole%2Fdeveloper%2Fapp%2Fdevices%2Fdashboard","alts":[],"httpStatus":200},{"url":"https://developer.android.com/quality","alts":[],"httpStatus":200},{"url":"https://games.withgoogle.com/reports/2022-mobile-insights-report/","alts":[],"httpStatus":200},{"url":"https://medium.com/googleplaydev/demystifying-chinese-languages-in-the-app-world-b2a4e7dd1276","alts":[{"type":3,"url":"medium://p/b2a4e7dd1276"},{"type":2,"url":"medium://p/b2a4e7dd1276"}],"httpStatus":200},{"url":"https://www.linkedin.com/in/michelletanmeiyi/","alts":[],"httpStatus":999}],"version":"0.3","generatedAt":1681326581969},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":55,"sectionCount":2,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"4-tips-for-finding-and-engaging-mobile-players-in-the-us","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"4-tips-for-finding-and-engaging-mobile-players-in-the-us-a15ef286b997","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*nx7T-4jtU0k2EMupsRQhlg.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"e7ad","type":3,"text":"4 Tips for Finding and Engaging Mobile Players in the US","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Here are 4 tips that could help your mobile game enter and grow in the US market."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"5adc7e0aea8f","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":6,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"137f52891b6b","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"38c5","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*nx7T-4jtU0k2EMupsRQhlg.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"e7ad","type":3,"text":"4 Tips for Finding and Engaging Mobile Players in the US","markups":[]},{"name":"d621","type":1,"text":"Posted by Michelle Tan, Strategic Partner Development Manager","markups":[{"type":3,"start":10,"end":22,"href":"https://www.linkedin.com/in/michelletanmeiyi/","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":61}]},{"name":"5ebf","type":1,"text":"Did you know the majority of the top-grossing Google Play games in the US come from overseas developers?","markups":[]},{"name":"00c4","type":1,"text":"As one of the world’s biggest games markets, the US represents a significant opportunity for your mobile games business to grow its player base…","markups":[]}],"sections":[{"name":"393c","startIndex":0}]},"isFullContent":false,"subtitle":"Here are 4 tips that could help your mobile game enter and grow in the US market."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"e2a970524967":{"id":"e2a970524967","versionId":"d649f020e8bd","creatorId":"18b6b9263770","homeCollectionId":"1f8baa23933d","title":"Succeed with US Hispanic gamers","detectedLanguage":"en","latestVersion":"d649f020e8bd","latestPublishedVersion":"d649f020e8bd","hasUnpublishedEdits":false,"latestRev":1177,"createdAt":1665682134305,"updatedAt":1666281706897,"acceptedAt":0,"firstPublishedAt":1666281702037,"latestPublishedAt":1666281702037,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*e-iw46JJ3lYz51IVRoqZiA.png","filter":"","backgroundSize":"","originalWidth":8782,"originalHeight":2624,"strategy":"resample","height":0,"width":0},"wordCount":2170,"imageCount":14,"readingTime":9.638679245283019,"subtitle":"The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":6,"isBookmarked":false,"tags":[{"slug":"hispanics","name":"Hispanics","postCount":870,"metadata":{"postCount":870,"coverImage":{"id":"1*NSvZsphE848n_jkRX9rKcA.jpeg","originalWidth":2992,"originalHeight":2000,"isFeatured":true,"alt":"Photo of a tan-skinned Lego-like woman figure wearing a bikini and butterfly wings."}},"type":"Tag"},{"slug":"research","name":"Research","postCount":66826,"metadata":{"postCount":66826,"coverImage":{"id":"1*GZmK6Wv4dD6dqpzf8Ydzsg.jpeg","originalWidth":1688,"originalHeight":1125,"isFeatured":true}},"type":"Tag"},{"slug":"best-practices","name":"Best Practices","postCount":15535,"metadata":{"postCount":15535,"coverImage":{"id":"1*MvGWm_lWnxGTOyjre5UTRA.jpeg","originalWidth":550,"originalHeight":826,"isFeatured":true}},"type":"Tag"},{"slug":"in-app-purchase","name":"In App Purchase","postCount":580,"metadata":{"postCount":580,"coverImage":{"id":"0*d_h2CY-c5MvoRE4D","originalWidth":3800,"originalHeight":2533,"isFeatured":true,"unsplashPhotoId":"GdRvIi8mWzE"}},"type":"Tag"},{"slug":"behavior","name":"Behavior","postCount":7098,"metadata":{"postCount":7098,"coverImage":{"id":"0*IysVfBHOLtyCPMyo","originalWidth":3712,"originalHeight":5552,"unsplashPhotoId":"cPvovauGbZo"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://www.latinodonorcollaborative.org/original-research/2022-ldc-u-s-latino-gdp-report","alts":[],"httpStatus":200},{"url":"https://developer.android.com/docs/quality-guidelines/core-app-quality","alts":[],"httpStatus":200},{"url":"https://developer.android.com/quality","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1666281702974},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":12,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"succeed-with-us-hispanic-gamers","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"succeed-with-us-hispanic-gamers-e2a970524967","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*e-iw46JJ3lYz51IVRoqZiA.png","originalWidth":8782,"originalHeight":2624,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"Succeed with US Hispanic gamers","alignment":1},{"name":"previewSubtitle","type":13,"text":"The goal was to understand key gaming behaviors and experiences…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"ced8","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*e-iw46JJ3lYz51IVRoqZiA.png","originalWidth":8782,"originalHeight":2624,"isFeatured":true}},{"name":"6340","type":3,"text":"Captivate and delight US Hispanic mobile gamers","markups":[]},{"name":"07d5","type":13,"text":"5 principles to engage players in an overlooked market","markups":[]},{"name":"7dfc","type":1,"text":"Here at Google Play, we recognize the importance of US Hispanics, a demographic often overlooked when creating games for Latin Americans. We also know there is a lack of developer-focused research about what motivates US Hispanic gamers, particularly compared to other Latin American gamers. To address this, we collaborated with…","markups":[]}],"sections":[{"name":"6af1","startIndex":0}]},"isFullContent":false,"subtitle":"The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"e9e7099dc8b6":{"id":"e9e7099dc8b6","versionId":"45237c25095","creatorId":"f42f2447b6e6","homeCollectionId":"1f8baa23933d","title":"Data and Insights Into Mobile Gamers in Western Europe","detectedLanguage":"en","latestVersion":"45237c25095","latestPublishedVersion":"45237c25095","hasUnpublishedEdits":false,"latestRev":145,"createdAt":1656668362350,"updatedAt":1662681191741,"acceptedAt":0,"firstPublishedAt":1656698554000,"latestPublishedAt":1662681186426,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*JvOP0s4OWIKFhhZBOJcOAw.png","filter":"","backgroundSize":"","originalWidth":4209,"originalHeight":1253,"strategy":"resample","height":0,"width":0},"wordCount":1281,"imageCount":4,"readingTime":5.533962264150944,"subtitle":"This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":11,"isBookmarked":false,"tags":[{"slug":"games","name":"Games","postCount":140581,"metadata":{"postCount":140581,"coverImage":{"id":"0*u3EvBy1mfYrSj-sn","originalWidth":3867,"originalHeight":2578,"isFeatured":true,"unsplashPhotoId":"vjniDz-rmpY"}},"type":"Tag"},{"slug":"games-export","name":"Games Export","postCount":0,"metadata":{"postCount":0,"coverImage":{"id":"1*JvOP0s4OWIKFhhZBOJcOAw.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},"type":"Tag"},{"slug":"games-developer","name":"Games Developer","postCount":9,"metadata":{"postCount":9,"coverImage":{"id":"1*JvOP0s4OWIKFhhZBOJcOAw.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},"type":"Tag"},{"slug":"revenue","name":"Revenue","postCount":4649,"metadata":{"postCount":4649,"coverImage":{"id":"1*8x88G33EHqRPD2aXtdUdoA.jpeg","originalWidth":640,"originalHeight":600}},"type":"Tag"},{"slug":"mobile","name":"Mobile","postCount":68880,"metadata":{"postCount":68880,"coverImage":{"id":"1*Wo1YNo4T34-Q9ReZOjUH0Q.jpeg","originalWidth":600,"originalHeight":300}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"mailto:questions@newzoo.com","alts":[],"httpStatus":0},{"url":"https://newzoo.com/contact-sales","alts":[],"httpStatus":200},{"url":"https://newzoo.com/consumer-insights/games-esports/","alts":[],"httpStatus":200},{"url":"https://newzoo.com/products/reports/global-games-market-report/","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1662681186959},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":63,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"data-and-insights-into-mobile-gamers-in-western-europe","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"data-and-insights-into-mobile-gamers-in-western-europe-e9e7099dc8b6","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*JvOP0s4OWIKFhhZBOJcOAw.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"eccb","type":3,"text":"Data and Insights Into Mobile Gamers in Western Europe","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"b5ca","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*JvOP0s4OWIKFhhZBOJcOAw.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"eccb","type":3,"text":"Data and Insights Into Mobile Gamers in Western Europe","markups":[]},{"name":"2c63","type":1,"text":"This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on Newzoo’s January 2022 update of the Global Games Market Report.","markups":[{"type":2,"start":0,"end":201}]},{"name":"edb4","type":1,"text":"Western Europe is the third-largest mobile gaming market by revenues (after Eastern Asia and North America), generating…","markups":[{"type":3,"start":200,"end":226,"href":"https://newzoo.com/products/reports/global-games-market-report/","title":"","rel":"noreferrer noopener","anchorType":0},{"type":3,"start":276,"end":293,"href":"https://newzoo.com/consumer-insights/games-esports/","title":"","rel":"noreferrer noopener","anchorType":0},{"type":1,"start":22,"end":166}]}],"sections":[{"name":"2363","startIndex":0}]},"isFullContent":false,"subtitle":"This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"863cedb9fbc6":{"id":"863cedb9fbc6","versionId":"cb8ca76962d0","creatorId":"538cf65da5d8","homeCollectionId":"1f8baa23933d","title":"Best practices for bringing PC and console games to mobile","detectedLanguage":"en","latestVersion":"cb8ca76962d0","latestPublishedVersion":"cb8ca76962d0","hasUnpublishedEdits":false,"latestRev":330,"createdAt":1654626954384,"updatedAt":1654707775378,"acceptedAt":0,"firstPublishedAt":1654707773225,"latestPublishedAt":1654707773225,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Tools and tips to take games from PC or console to mobile and discover new audiences.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*rajHs9BPyNF3WGp2eiYGPw.png","filter":"","backgroundSize":"","originalWidth":4216,"originalHeight":1260,"strategy":"resample","height":0,"width":0},"wordCount":2805,"imageCount":1,"readingTime":10.784905660377358,"subtitle":"Tools and tips to take games from PC or console to mobile and discover new audiences.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":3,"isBookmarked":false,"tags":[{"slug":"games","name":"Games","postCount":140581,"metadata":{"postCount":140581,"coverImage":{"id":"0*u3EvBy1mfYrSj-sn","originalWidth":3867,"originalHeight":2578,"isFeatured":true,"unsplashPhotoId":"vjniDz-rmpY"}},"type":"Tag"},{"slug":"high-fidelity","name":"High Fidelity","postCount":316,"metadata":{"postCount":316,"coverImage":{"id":"1*Fp4ZLUVY_-jgNem0Q3wywQ.jpeg","originalWidth":667,"originalHeight":342,"isFeatured":true}},"type":"Tag"},{"slug":"mobile-games","name":"Mobile Games","postCount":7464,"metadata":{"postCount":7464,"coverImage":{"id":"1*w3o5dfASyR0zVa5EKoMx3w.png","originalWidth":1200,"originalHeight":628}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"},{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://play.google.com/console/about/riotgames/","alts":[],"httpStatus":200},{"url":"https://play.google.com/console/about/app-integrity/","alts":[],"httpStatus":200},{"url":"https://developer.android.com/games/sdk/performance-tuner","alts":[],"httpStatus":200},{"url":"https://developer.android.com/studio/profile/android-profiler","alts":[],"httpStatus":200},{"url":"https://developer.android.com/stories/games/cdpr","alts":[],"httpStatus":200},{"url":"https://developer.android.com/topic/google-play-instant","alts":[],"httpStatus":200},{"url":"https://docs.google.com/forms/d/e/1FAIpQLScSX-sZpgqIwuJd6dyl6ecsO9L5m81YZ2ftMaztWYp3eDJHhA/viewform","alts":[],"httpStatus":200},{"url":"https://www.appannie.com/en/go/2021-mobile-gaming-tear-down/","alts":[],"httpStatus":403},{"url":"https://developer.android.com/games/optimize/game-size","alts":[],"httpStatus":200},{"url":"https://developer.android.com/guide/practices/compatibility","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Unreal_Engine","alts":[],"httpStatus":200},{"url":"https://developer.android.com/guide/playcore/feature-delivery","alts":[],"httpStatus":200},{"url":"https://developer.android.com/guide/playcore/asset-delivery?gclid=Cj0KCQjw6-SDBhCMARIsAGbI7UgDzTBI3ytIngEKYcyL-H-FgumHo7ZqfxxpRyvKoF9Sb5ygAfA_aPEaAkuDEALw_wcB","alts":[],"httpStatus":200},{"url":"https://playacademy.exceedlms.com/student/collection/264799-earn","alts":[],"httpStatus":200},{"url":"https://newzoo.com/insights/trend-reports/newzoo-global-games-market-report-2021-free-version/","alts":[],"httpStatus":200},{"url":"https://newzoo.com/insights/articles/global-games-market-to-generate-175-8-billion-in-2021-despite-a-slight-decline-the-market-is-on-track-to-surpass-200-billion-in-2023/","alts":[],"httpStatus":200},{"url":"https://www.statista.com/markets/417/topic/478/video-gaming-esports/#overview","alts":[],"httpStatus":200},{"url":"https://support.google.com/googleplay/android-developer/answer/138230?hl=en-GB","alts":[],"httpStatus":200},{"url":"https://developers.google.com/android-publisher/reply-to-reviews","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Unity_(game_engine)","alts":[],"httpStatus":200},{"url":"https://developer.android.com/training/safetynet/attestation.html","alts":[],"httpStatus":200},{"url":"https://developer.android.com/ndk/guides/graphics","alts":[],"httpStatus":200},{"url":"https://play.google.com/console/about/monetize/","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google-play/guides/play-pass","alts":[],"httpStatus":200},{"url":"https://developer.android.com/distribute/best-practices/launch/pre-registration","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Graphics_processing_unit","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.hg.titanquestedition&e=-EnableAppDetailsPageRedesign","alts":[],"httpStatus":200},{"url":"https://play.google.com/console/about/programs/highfidelitygames/","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/collection/cluster?clp=igM4ChkKEzcwODY2Mzk4OTAxNTM4MDIxMjcQCBgDEhkKEzcwODY2Mzk4OTAxNTM4MDIxMjcQCBgDGAA%3D:S:ANO1ljIffHc&gsr=CjuKAzgKGQoTNzA4NjYzOTg5MDE1MzgwMjEyNxAIGAMSGQoTNzA4NjYzOTg5MDE1MzgwMjEyNxAIGAMYAA%3D%3D:S:ANO1ljLiJ8A","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.netmarble.lin2ws&e=-EnableAppDetailsPageRedesign","alts":[],"httpStatus":200},{"url":"https://newzoo.com/insights/articles/newzoo-games-market-numbers-revenues-and-audience-2020-2023/","alts":[],"httpStatus":200},{"url":"https://developer.android.com/stories/games/spokko","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Random-access_memory","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.activision.callofduty.shooter","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.activision.callofduty.shooter&e=-EnableAppDetailsPageRedesign","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Central_processing_unit","alts":[],"httpStatus":200},{"url":"https://developer.android.com/platform/technology/app-bundle","alts":[],"httpStatus":200},{"url":"https://developer.android.com/stories/games/panzerdog","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.tencent.ig&e=-EnableAppDetailsPageRedesign","alts":[],"httpStatus":200},{"url":"https://support.google.com/google-ads/answer/9176652?hl=en&ref_topic=10011729","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.miHoYo.GenshinImpact&hl=en&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.feralinteractive.companyofheroes_android&e=-EnableAppDetailsPageRedesign","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.netmarble.lin2ws","alts":[],"httpStatus":200},{"url":"https://developer.android.com/topic/performance/vitals","alts":[],"httpStatus":200},{"url":"https://support.google.com/googleplay/android-developer/answer/7385505","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.riotgames.league.wildrift","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/licensing","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.rockstargames.gtasa&e=-EnableAppDetailsPageRedesign","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1654707775180},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":3,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"best-practices-for-bringing-pc-and-console-games-to-mobile","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"best-practices-for-bringing-pc-and-console-games-to-mobile-863cedb9fbc6","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*rajHs9BPyNF3WGp2eiYGPw.png","originalWidth":4216,"originalHeight":1260,"isFeatured":true}},{"name":"00b8","type":3,"text":"Best practices for bringing PC and console games to mobile","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Tools and tips to take games from PC or console to mobile and discover new audiences."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"00b8","type":3,"text":"Best practices for bringing PC and console games to mobile","markups":[]},{"name":"9e48","type":1,"text":"Tools and tips to take games from PC or console to mobile and discover new audiences.","markups":[]},{"name":"0f5b","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*rajHs9BPyNF3WGp2eiYGPw.png","originalWidth":4216,"originalHeight":1260,"isFeatured":true}},{"name":"8e07","type":1,"text":"The games market continues to grow rapidly, with mobile gaming being the fastest growing market sector. According to the 2021 Global Gaming Market research by NewZoo, mobile gaming now accounts for almost half of…","markups":[{"type":3,"start":121,"end":146,"href":"https://newzoo.com/insights/trend-reports/newzoo-global-games-market-report-2021-free-version/","title":"","rel":"","anchorType":0}]}],"sections":[{"name":"53d5","startIndex":0}]},"isFullContent":false,"subtitle":"Tools and tips to take games from PC or console to mobile and discover new audiences."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"b256803dec93":{"id":"b256803dec93","versionId":"ab0582f4d862","creatorId":"bbeee6378ce3","homeCollectionId":"1f8baa23933d","title":"Becoming a Sustainability-Aware App or Game","detectedLanguage":"en","latestVersion":"ab0582f4d862","latestPublishedVersion":"ab0582f4d862","hasUnpublishedEdits":false,"latestRev":186,"createdAt":1648711189529,"updatedAt":1668424876862,"acceptedAt":0,"firstPublishedAt":1649437355859,"latestPublishedAt":1649437355859,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*iduFjXHqyGvEUsjDjcvzfg.jpeg","filter":"","backgroundSize":"","originalWidth":8769,"originalHeight":2611,"strategy":"resample","height":0,"width":0},"wordCount":1573,"imageCount":4,"readingTime":6.6358490566037736,"subtitle":"Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":21,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"},{"slug":"sustainability","name":"Sustainability","postCount":96555,"metadata":{"postCount":96555,"coverImage":{"id":"1*WOhIv-khJmIcywFEKC-ssA.jpeg"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://googlecloudplatform.github.io/region-picker/","alts":[],"httpStatus":200},{"url":"https://www.linkedin.com/in/marialopezlatorre/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/mdtz13/","alts":[],"httpStatus":999},{"url":"https://thestack.technology/data-centre-sustainability-article-2021-the-stack/#:~:text=Back%20in%202015%2C%20Anders%20Andrae,of%20global%20electricity%20by%202030.&text=By%202030%2C%20he%20expects%20the,account%20for%20three%20per%20cent","alts":[],"httpStatus":503},{"url":"https://ghgprotocol.org/","alts":[],"httpStatus":200},{"url":"http://www.climatiq.io/","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.nunav.play&e=Refresh%3A%3AArm_Force","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.karma.life","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.blinkslabs.blinkist.android","alts":[],"httpStatus":200},{"url":"https://sustainability.google/progress/energy/","alts":[],"httpStatus":200},{"url":"https://lfca.earth/sustainability-clause/","alts":[],"httpStatus":200},{"url":"https://lfca.earth/members/","alts":[],"httpStatus":200},{"url":"https://blog.google/outreach-initiatives/sustainability/sustainability-2021/","alts":[{"type":1,"url":"https://cdn.ampproject.org/c/s/blog.google/outreach-initiatives/sustainability/sustainability-2021/amp/"}],"httpStatus":200},{"url":"https://firebase.google.com/docs/projects/locations?authuser=0","alts":[],"httpStatus":200},{"url":"https://spaceapegames.com/green","alts":[],"httpStatus":200},{"url":"https://developer.android.com/guide/topics/ui/look-and-feel/darktheme","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/customers/karma","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/compute/docs/instances/schedule-instance-start-stop","alts":[],"httpStatus":200},{"url":"https://climatecommunication.yale.edu/publications/politics-global-warming-september-2021/","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/sustainability/region-carbon","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/architecture/microservices-architecture-refactoring-monoliths","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/docs/functions","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/architecture/reduce-carbon-footprint","alts":[],"httpStatus":200},{"url":"https://developer.android.com/studio/build/shrink-code","alts":[],"httpStatus":200},{"url":"https://www.unep.org/resources/publication/playing-planet-annual-impact-report","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/solutions/active-assist","alts":[],"httpStatus":200},{"url":"https://www.ey.com/en_mt/press-releases/future-consumer-survey1","alts":[],"httpStatus":200},{"url":"https://www.business.hsbc.com/navigator/sustainability","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/carbon-footprint","alts":[],"httpStatus":200},{"url":"https://www.iea.org/commentaries/the-carbon-footprint-of-streaming-video-fact-checking-the-headlines","alts":[],"httpStatus":200},{"url":"https://www.deliveryhero.com/","alts":[],"httpStatus":200},{"url":"https://dl.acm.org/doi/10.1145/3458864.3467682?_ga=2.223998811.1975192225.1643907333-2019145672.1643907333","alts":[],"httpStatus":200},{"url":"https://cloud.google.com/run","alts":[],"httpStatus":200},{"url":"https://cloud.google.com","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1649437360444},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":336,"sectionCount":1,"readingList":0,"topics":[{"topicId":"decb52b64abf","slug":"programming","createdAt":1493934116328,"deletedAt":0,"image":{"id":"1*iPa136b1cGEO7lvoXg6uHQ@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Programming","description":"The good, the bad, the buggy.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Programming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"becoming-a-sustainability-aware-app-or-game","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"becoming-a-sustainability-aware-app-or-game-b256803dec93","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*iduFjXHqyGvEUsjDjcvzfg.jpeg","originalWidth":8769,"originalHeight":2611,"isFeatured":true}},{"name":"73af","type":3,"text":"Becoming a Sustainability-Aware App or Game","markups":[],"alignment":1},{"name":"5d3b","type":1,"text":"Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who…","markups":[{"type":3,"start":31,"end":44,"href":"https://www.linkedin.com/in/mdtz13/","title":"","rel":"","anchorType":0},{"type":3,"start":49,"end":72,"href":"https://www.linkedin.com/in/marialopezlatorre/","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":77}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":3,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"decb52b64abf","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"2c7f","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*iduFjXHqyGvEUsjDjcvzfg.jpeg","originalWidth":8769,"originalHeight":2611,"isFeatured":true}},{"name":"73af","type":3,"text":"Becoming a Sustainability-Aware App or Game","markups":[]},{"name":"5d3b","type":1,"text":"Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.","markups":[{"type":3,"start":31,"end":44,"href":"https://www.linkedin.com/in/mdtz13/","title":"","rel":"","anchorType":0},{"type":3,"start":49,"end":72,"href":"https://www.linkedin.com/in/marialopezlatorre/","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":121}]},{"name":"76f5","type":3,"text":"Introduction","markups":[]},{"name":"6e7b","type":1,"text":"We have less than a decade to cut global emissions to have a chance of limiting global heating to 1.5°c. As a company decision-maker, this gives you a huge opportunity to make your…","markups":[]}],"sections":[{"name":"e6c9","startIndex":0}]},"isFullContent":false,"subtitle":"Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"7b8dd8b63f7c":{"id":"7b8dd8b63f7c","versionId":"21993105d611","creatorId":"b13a7dc9b27","homeCollectionId":"1f8baa23933d","title":"5 ways in which top app developers make the most of Play Billing","detectedLanguage":"en","latestVersion":"21993105d611","latestPublishedVersion":"21993105d611","hasUnpublishedEdits":false,"latestRev":273,"createdAt":1648507792843,"updatedAt":1692395987556,"acceptedAt":0,"firstPublishedAt":1649351241785,"latestPublishedAt":1649351241785,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Improving reach, retention and relationships with your users","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*y76PrlzcBg-Wl8vOsNo_4w.png","filter":"","backgroundSize":"","originalWidth":8769,"originalHeight":2611,"strategy":"resample","height":0,"width":0},"wordCount":1393,"imageCount":2,"readingTime":5.639937106918239,"subtitle":"Improving reach, retention and relationships with your users","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":9,"isBookmarked":false,"tags":[{"slug":"google-play-billing","name":"Google Play Billing","postCount":37,"metadata":{"postCount":37,"coverImage":{"id":"1*J5gn_e0Cjpp3vy-kv2cFRA.png","originalWidth":1080,"originalHeight":820,"isFeatured":true}},"type":"Tag"},{"slug":"reach","name":"Reach","postCount":361,"metadata":{"postCount":361,"coverImage":{"id":"1*y-Hf7EirUvY4pNPJxlc1Iw.jpeg","originalWidth":950,"originalHeight":712,"isFeatured":true}},"type":"Tag"},{"slug":"retention-strategies","name":"Retention Strategies","postCount":593,"metadata":{"postCount":593,"coverImage":{"id":"0*0xavDSbumi9_mUMS.png","originalWidth":1410,"originalHeight":470,"isFeatured":true}},"type":"Tag"},{"slug":"monetization","name":"Monetization","postCount":15146,"metadata":{"postCount":15146,"coverImage":{"id":"1*RTK8vlF_I82nVS2JCN7p3A.jpeg","originalWidth":1280,"originalHeight":1280}},"type":"Tag"},{"slug":"apps","name":"Apps","postCount":78157,"metadata":{"postCount":78157,"coverImage":{"id":"1*sidliIF2ejSZGRVk4-UYtw.jpeg","originalWidth":1024,"originalHeight":1024,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://play.google.com/console/about/monetize/","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/dev?id=5723502633915819194","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/dev?id=7148047194848561719","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/getting-ready#configure-rtdn","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.picsart.studio","alts":[],"httpStatus":200},{"url":"https://support.google.com/googleplay/android-developer/answer/6334373?hl=en","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.anydo","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=br.com.ubook.ubookapp","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.bitsmedia.android.muslimpro","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.jaumo.casual","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=de.komoot.android","alts":[],"httpStatus":200},{"url":"https://services.google.com/fh/files/blogs/5_ways_in_which_top_app_developers_make_the_most_of_play_billing.pdf","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/search?q=Maple%20Media&c=apps","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/subscriptions#account-hold","alts":[],"httpStatus":200},{"url":"http://wearemtm.com/","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/subscriptions#grace","alts":[],"httpStatus":200},{"url":"https://playacademy.exceedlms.com/student/collection/261491-earn?sid_i=4","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/subscriptions#intro","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/subscriptions#pause","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/subscriptions#cancel","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/subscriptions#winback","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google/play/billing/subscriptions#free-trial","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1649351244001},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":18,"sectionCount":1,"readingList":0,"topics":[{"topicId":"4861fee224fd","slug":"marketing","createdAt":1493928453626,"deletedAt":0,"image":{"id":"1*3blpwADxHq_9ksV-SXek-g@2x.jpeg","originalWidth":4000,"originalHeight":2250},"name":"Marketing","description":"Always be branding.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Marketing Articles and News — Medium","type":"Topic"},{"topicId":"7b2438b07d33","slug":"business","createdAt":1493947240506,"deletedAt":0,"image":{"id":"1*K-IspU8zRzU2GEh1dmJ4VQ@2x.jpeg","originalWidth":4745,"originalHeight":3029},"name":"Business","description":"From Airbnb to Zappos.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Business News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"5-ways-in-which-top-app-developers-make-the-most-of-play-billing","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"5-ways-in-which-top-app-developers-make-the-most-of-play-billing-7b8dd8b63f7c","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*y76PrlzcBg-Wl8vOsNo_4w.png","originalWidth":8769,"originalHeight":2611,"isFeatured":true}},{"name":"205d","type":3,"text":"5 ways in which top app developers make the most of Play Billing","markups":[],"alignment":1},{"name":"5fff","type":13,"text":"Improving reach, retention, and…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Improving reach, retention and relationships with your users"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"a2eb","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*y76PrlzcBg-Wl8vOsNo_4w.png","originalWidth":8769,"originalHeight":2611,"isFeatured":true}},{"name":"205d","type":3,"text":"5 ways in which top app developers make the most of Play Billing","markups":[]},{"name":"5fff","type":13,"text":"Improving reach, retention, and relationships with your users","markups":[]},{"name":"927a","type":1,"text":"Google Play’s billing system allows businesses to easily and safely transact with millions of people worldwide using their preferred form of payment. But it’s more than just a payment platform — it enables developers to select from multiple monetization strategies, and helps them grow and retain their user base.","markups":[]},{"name":"235a","type":1,"text":"Google…","markups":[{"type":3,"start":27,"end":30,"href":"http://wearemtm.com/","title":"","rel":"","anchorType":0}]}],"sections":[{"name":"4343","startIndex":0}]},"isFullContent":false,"subtitle":"Improving reach, retention and relationships with your users"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"eb181fcedae4":{"id":"eb181fcedae4","versionId":"e90631a403ed","creatorId":"34512f5939a5","homeCollectionId":"1f8baa23933d","title":"Go Global at Ramadan","detectedLanguage":"en","latestVersion":"e90631a403ed","latestPublishedVersion":"e90631a403ed","hasUnpublishedEdits":true,"latestRev":817,"createdAt":1647539702829,"updatedAt":1676901973025,"acceptedAt":0,"firstPublishedAt":1648054953565,"latestPublishedAt":1668803377274,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*BBwkKK9qJ3RCqqZkptwAfw.png","filter":"","backgroundSize":"","originalWidth":4209,"originalHeight":1253,"strategy":"resample","height":0,"width":0},"wordCount":1332,"imageCount":7,"readingTime":6.076415094339622,"subtitle":"Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":3,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"},{"slug":"ramadan","name":"Ramadan","postCount":5782,"metadata":{"postCount":5782,"coverImage":{"id":"0*oN0sYhxvDqAT1477","originalWidth":1400,"originalHeight":933,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://worldpopulationreview.com/country-rankings/religion-by-country","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.mobile.legends&hl=en_US&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/dev?id=6649631536199567215","alts":[],"httpStatus":200},{"url":"https://android-developers.googleblog.com/2021/03/sub-dollar-pricing-expansion-in-20.html","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=co.tamatem.fashionqueen","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.babil.androidpanzer","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.lilithgame.roc.gp","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1668803377642},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":3,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"go-global-at-ramadan","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"go-global-at-ramadan-eb181fcedae4","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*BBwkKK9qJ3RCqqZkptwAfw.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"Go Global at Ramadan","alignment":1},{"name":"previewSubtitle","type":13,"text":"Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"f6b2","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*BBwkKK9qJ3RCqqZkptwAfw.png","originalWidth":4209,"originalHeight":1253,"isFeatured":true}},{"name":"26bf","type":3,"text":"Go Global at Ramadan","markups":[]},{"name":"1e6a","type":13,"text":"Learn about mobile game players in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan","markups":[]},{"name":"11e4","type":1,"text":"Developers from around the world have found that during Ramadan they see an increase in activity from people in the many countries where the holy month is observed. This provides a significant opportunity to engage with players from the Muslim world.","markups":[]},{"name":"ffc4","type":1,"text":"Ramadan is the ninth month of the Islamic calendar…","markups":[]}],"sections":[{"name":"b7d3","startIndex":0}]},"isFullContent":false,"subtitle":"Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"e71779286ff4":{"id":"e71779286ff4","versionId":"110b05563903","creatorId":"f76511a8e654","homeCollectionId":"1f8baa23933d","title":"Insights into working with game publishers","detectedLanguage":"en","latestVersion":"110b05563903","latestPublishedVersion":"110b05563903","hasUnpublishedEdits":false,"latestRev":96,"createdAt":1646793652084,"updatedAt":1692394301729,"acceptedAt":0,"firstPublishedAt":1646849022793,"latestPublishedAt":1650349439403,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Part 1: Learnings from game publishers in APAC","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*VVceLnYJAyXCfwO6zsUD8g.png","filter":"","backgroundSize":"","originalWidth":8192,"originalHeight":2439,"strategy":"resample","height":0,"width":0},"wordCount":997,"imageCount":1,"readingTime":3.9622641509433962,"subtitle":"Part 1: Learnings from game publishers in APAC","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":4,"isBookmarked":false,"tags":[{"slug":"mobile-games","name":"Mobile Games","postCount":7464,"metadata":{"postCount":7464,"coverImage":{"id":"1*w3o5dfASyR0zVa5EKoMx3w.png","originalWidth":1200,"originalHeight":628}},"type":"Tag"},{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[],"version":"0.3","generatedAt":1650349439536},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":9,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"insights-into-working-with-game-publishers","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"insights-into-working-with-game-publishers-e71779286ff4","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*VVceLnYJAyXCfwO6zsUD8g.png","originalWidth":8192,"originalHeight":2439,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"Insights into working with game publishers","alignment":1},{"name":"previewSubtitle","type":13,"text":"Part 1: Learnings from game publishers in APAC","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Part 1: Learnings from game publishers in APAC"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"f86e","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*VVceLnYJAyXCfwO6zsUD8g.png","originalWidth":8192,"originalHeight":2439,"isFeatured":true}},{"name":"6050","type":3,"text":"Part 1: Learnings from game publishers in APAC","markups":[]},{"name":"58e7","type":1,"text":"The game publishing model is not a new concept to those in the gaming industry. However, mobile game publishers have become increasingly important given the ever-changing and complex government regulations, higher user expectations for localized content, and the complexity of external environments (such as reduced travel due to the pandemic).","markups":[]},{"name":"5276","type":1,"text":"…","markups":[]}],"sections":[{"name":"065c","startIndex":0}]},"isFullContent":false,"subtitle":"Part 1: Learnings from game publishers in APAC"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"1847b16c86a7":{"id":"1847b16c86a7","versionId":"7aab3018a1b6","creatorId":"a28469f5b06f","homeCollectionId":"1f8baa23933d","title":"Understanding Games that Retain","detectedLanguage":"en","latestVersion":"7aab3018a1b6","latestPublishedVersion":"7aab3018a1b6","hasUnpublishedEdits":false,"latestRev":360,"createdAt":1631217614658,"updatedAt":1704857194791,"acceptedAt":0,"firstPublishedAt":1644256746687,"latestPublishedAt":1644256746687,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"This blog was co-authored by Robbie Hopkins and Sarah Everitt.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*p3bXftU58LoRAu9ZduGVsQ.png","filter":"","backgroundSize":"","originalWidth":4000,"originalHeight":1192,"strategy":"resample","height":0,"width":0},"wordCount":1851,"imageCount":4,"readingTime":7.684905660377359,"subtitle":"This blog was co-authored by Robbie Hopkins and Sarah Everitt.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":18,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://play.google.com/store/apps/details?id=com.masomo.headball2","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.fingersoft.hcr2","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.funtomic.matchmasters","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.movile.playkids.pkxd","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.superplusgames.hosandroid","alts":[],"httpStatus":200},{"url":"https://www.thebearchitects.com/","alts":[],"httpStatus":200},{"url":"https://services.google.com/fh/files/misc/final_games_that_retain_research_medium.pdf","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1644256747348},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":228,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"},{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"},{"topicId":"64756708407c","slug":"android-development","createdAt":1521652914155,"deletedAt":0,"image":{"id":"1*zLD64ewnrZ3XKBtDUMXQ-w@2x.jpeg","originalWidth":3000,"originalHeight":1997},"name":"Android Dev","description":"Building little green robots.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Android Development: Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"understanding-games-that-retain","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"understanding-games-that-retain-1847b16c86a7","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*p3bXftU58LoRAu9ZduGVsQ.png","originalWidth":4000,"originalHeight":1192,"isFeatured":true}},{"name":"2ae4","type":3,"text":"Understanding Games that Retain","markups":[{"type":2,"start":0,"end":31}],"alignment":1},{"name":"eeb9","type":1,"text":"This blog was co-authored by Robbie Hopkins and Sarah Everitt.","markups":[{"type":2,"start":0,"end":62}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"This blog was co-authored by Robbie Hopkins and Sarah Everitt."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"b16ad545e826","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":3,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"64756708407c","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"879f","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*p3bXftU58LoRAu9ZduGVsQ.png","originalWidth":4000,"originalHeight":1192,"isFeatured":true}},{"name":"2ae4","type":3,"text":"Understanding Games that Retain","markups":[{"type":2,"start":0,"end":31}]},{"name":"eeb9","type":1,"text":"This blog was co-authored by Robbie Hopkins and Sarah Everitt.","markups":[{"type":2,"start":0,"end":62}]},{"name":"67f4","type":1,"text":"In an ever more crowded marketplace, it is an increasing challenge for mobile game developers to engage people and keep them coming back. To retain players, game developers have sharpened their focus on data, analytics, and detecting the signs of…","markups":[]}],"sections":[{"name":"7183","startIndex":0}]},"isFullContent":false,"subtitle":"This blog was co-authored by Robbie Hopkins and Sarah Everitt."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"822cc8f17420":{"id":"822cc8f17420","versionId":"419952e25ffa","creatorId":"ec76af4afac1","homeCollectionId":"1f8baa23933d","title":"Experiment with localized items and characters","detectedLanguage":"en","latestVersion":"419952e25ffa","latestPublishedVersion":"419952e25ffa","hasUnpublishedEdits":false,"latestRev":326,"createdAt":1614867556297,"updatedAt":1697531497137,"acceptedAt":0,"firstPublishedAt":1636131630021,"latestPublishedAt":1697531495469,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Driving payer conversion in India and Southeast Asia — part 3 of 4","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*ScvxogHMi42bciUzPW5YCQ.png","filter":"","backgroundSize":"","originalWidth":8419,"originalHeight":2507,"strategy":"resample","height":0,"width":0},"wordCount":919,"imageCount":8,"readingTime":4.60125786163522,"subtitle":"Driving payer conversion in India and Southeast Asia — part 3 of 4","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":14,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"monetization","name":"Monetization","postCount":15146,"metadata":{"postCount":15146,"coverImage":{"id":"1*RTK8vlF_I82nVS2JCN7p3A.jpeg","originalWidth":1280,"originalHeight":1280}},"type":"Tag"},{"slug":"android-app-development","name":"Android App Development","postCount":48171,"metadata":{"postCount":48171,"coverImage":{"id":"1*XeP3JED3Ubhmccah7E6hYg.jpeg","originalWidth":1376,"originalHeight":768,"isFeatured":true}},"type":"Tag"},{"slug":"game-development","name":"Game Development","postCount":54919,"metadata":{"postCount":54919,"coverImage":{"id":"1*8u1zOu-4hwukClkplCOHSQ.jpeg","originalWidth":994,"originalHeight":742,"isFeatured":true}},"type":"Tag"},{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://medium.com/googleplaydev/increase-engagement-and-distribution-using-local-events-and-holidays-422d58c0f83e","alts":[{"type":3,"url":"medium://p/422d58c0f83e"},{"type":2,"url":"medium://p/422d58c0f83e"}],"httpStatus":200},{"url":"https://medium.com/googleplaydev/collaborating-with-local-payment-partners-to-drive-awareness-and-conversion-43f96aad235c","alts":[{"type":3,"url":"medium://p/43f96aad235c"},{"type":2,"url":"medium://p/43f96aad235c"}],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.tencent.ig","alts":[],"httpStatus":200},{"url":"https://docs.google.com/forms/d/e/1FAIpQLSeHqST71I3bJOqZiMoTbji8NNnK2rtAwWi5BTI_9kvhRuEQQw/viewform?resourcekey=0-g9BzgyCIs-mfh_TSniUUTA","alts":[],"httpStatus":200},{"url":"https://services.google.com/fh/files/misc/googleplay_goglobal_casestudy_localizeditems.pdf","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.dts.freefireth","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.mobile.legends","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1697531497219},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":24,"sectionCount":2,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"experiment-with-localized-items-and-characters","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"experiment-with-localized-items-and-characters-822cc8f17420","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*ScvxogHMi42bciUzPW5YCQ.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"0482","type":3,"text":"Experiment with localized items and characters","markups":[],"alignment":1},{"name":"4436","type":13,"text":"Driving payer conversion in India and Southeast Asia —…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Driving payer conversion in India and Southeast Asia — part 3 of 4"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"2261","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*ScvxogHMi42bciUzPW5YCQ.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"0482","type":3,"text":"Experiment with localized items and characters","markups":[]},{"name":"4436","type":13,"text":"Driving payer conversion in India and Southeast Asia — part 3 of 4","markups":[]},{"name":"9320","type":1,"text":"We are building a series of articles with case studies on best practices to drive payer conversion in India and Southeast Asia. This post is the third in a 4-part series. You can read the first post here. If you have questions or want to learn more, please contact us…","markups":[{"type":3,"start":199,"end":203,"href":"https://medium.com/googleplaydev/collaborating-with-local-payment-partners-to-drive-awareness-and-conversion-43f96aad235c","title":"","rel":"","anchorType":0},{"type":3,"start":268,"end":272,"href":"https://docs.google.com/forms/d/e/1FAIpQLSeHqST71I3bJOqZiMoTbji8NNnK2rtAwWi5BTI_9kvhRuEQQw/viewform?resourcekey=0-g9BzgyCIs-mfh_TSniUUTA","title":"","rel":"noopener","anchorType":0},{"type":2,"start":0,"end":273}]}],"sections":[{"name":"1c0b","startIndex":0}]},"isFullContent":false,"subtitle":"Driving payer conversion in India and Southeast Asia — part 3 of 4"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"1e2d9eed4ff4":{"id":"1e2d9eed4ff4","versionId":"b97933eb4eef","creatorId":"a002009d16ac","homeCollectionId":"1f8baa23933d","title":"Best practices for launching a sequel to your mobile game","detectedLanguage":"en","latestVersion":"b97933eb4eef","latestPublishedVersion":"b97933eb4eef","hasUnpublishedEdits":false,"latestRev":221,"createdAt":1632937968699,"updatedAt":1647457727449,"acceptedAt":0,"firstPublishedAt":1633017627841,"latestPublishedAt":1633017627841,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Advice from 3 leading game studios on navigating the challenges of launching a sequel","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*rG7BOk69o9n1e2L5hX4LIw.png","filter":"","backgroundSize":"","originalWidth":1999,"originalHeight":595,"strategy":"resample","height":0,"width":0},"wordCount":2086,"imageCount":6,"readingTime":8.821698113207546,"subtitle":"Advice from 3 leading game studios on navigating the challenges of launching a sequel","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":14,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://medium.com/googleplaydev/understand-your-players-better-with-affinity-learnings-55a49532d163","alts":[{"type":3,"url":"medium://p/55a49532d163"},{"type":2,"url":"medium://p/55a49532d163"}],"httpStatus":200},{"url":"https://www.etermax.com/home/?lang=pt","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.etermax.trivialadder","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.fingersoft.hcr2&hl=en_NZ&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=dk.tactile.lilysgarden&hl=en_NZ&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.fingersoft.hillclimb&hl=en_NZ&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=dk.tactile.mansionstory&hl=en_NZ&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.etermax.preguntados.lite&hl=en_NZ&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.etermax.trivia.preguntados2","alts":[],"httpStatus":200},{"url":"https://playacademy.exceedlms.com/student/activity/13346-maximize-pre-launch-momentum-with-pre-registration","alts":[],"httpStatus":200},{"url":"https://fingersoft.com/","alts":[],"httpStatus":200},{"url":"https://tactilegames.com/","alts":[],"httpStatus":200},{"url":"https://medium.com/googleplaydev/your-first-success-a-burden-or-a-new-opportunity-545b89e15abf","alts":[{"type":3,"url":"medium://p/545b89e15abf"},{"type":2,"url":"medium://p/545b89e15abf"}],"httpStatus":200}],"version":"0.3","generatedAt":1633017629662},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":201,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"best-practices-for-launching-a-sequel-to-your-mobile-game","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"best-practices-for-launching-a-sequel-to-your-mobile-game-1e2d9eed4ff4","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*rG7BOk69o9n1e2L5hX4LIw.png","originalWidth":1999,"originalHeight":595,"isFeatured":true}},{"name":"931a","type":3,"text":"Best practices for launching a sequel to your mobile game","markups":[{"type":1,"start":0,"end":57}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Advice from 3 leading game studios on navigating the challenges of launching a sequel"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"b42b","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*rG7BOk69o9n1e2L5hX4LIw.png","originalWidth":1999,"originalHeight":595,"isFeatured":true}},{"name":"931a","type":3,"text":"Best practices for launching a sequel to your mobile game","markups":[{"type":1,"start":0,"end":57}]},{"name":"8059","type":1,"text":"Innovation in game development is often seen as launching a new type of game. However, there are many ways to innovate without starting afresh. Creating a sequel that builds on your success — using existing characters, proven mechanics, or exciting storylines that your players love — could be a better…","markups":[]}],"sections":[{"name":"1a72","startIndex":0}]},"isFullContent":false,"subtitle":"Advice from 3 leading game studios on navigating the challenges of launching a sequel"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"2fdb3e4dccc4":{"id":"2fdb3e4dccc4","versionId":"a07fe0bd6d38","creatorId":"bbeee6378ce3","homeCollectionId":"1f8baa23933d","title":"Diversify app revenue with hybrid monetization","detectedLanguage":"en","latestVersion":"a07fe0bd6d38","latestPublishedVersion":"a07fe0bd6d38","hasUnpublishedEdits":false,"latestRev":332,"createdAt":1632303840781,"updatedAt":1641370675189,"acceptedAt":0,"firstPublishedAt":1632330025810,"latestPublishedAt":1632330025810,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Trends and tips on how to apply hybrid business models to your apps","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*3zqQJKRZ9zqbuVAbvUscMw.png","filter":"","backgroundSize":"","originalWidth":12628,"originalHeight":3760,"strategy":"resample","height":0,"width":0},"wordCount":1770,"imageCount":10,"readingTime":7.929245283018868,"subtitle":"Trends and tips on how to apply hybrid business models to your apps","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":33,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://medium.com/googleplaydev/app-user-journey-draft-d4e5bdf253ee","alts":[{"type":3,"url":"medium://p/d4e5bdf253ee"},{"type":2,"url":"medium://p/d4e5bdf253ee"}],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=de.komoot.android&hl=en&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=net.tandem","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.tophatch.concepts","alts":[],"httpStatus":200},{"url":"https://playacademy.exceedlms.com/student/activity/43561-monitor-key-performance-indicators","alts":[],"httpStatus":200},{"url":"https://medium.com/@knarusk/about","alts":[{"type":2,"url":"medium://@knarusk/about"},{"type":3,"url":"medium://@knarusk/about"}],"httpStatus":200}],"version":"0.3","generatedAt":1632330026649},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":381,"sectionCount":1,"readingList":0,"topics":[{"topicId":"4861fee224fd","slug":"marketing","createdAt":1493928453626,"deletedAt":0,"image":{"id":"1*3blpwADxHq_9ksV-SXek-g@2x.jpeg","originalWidth":4000,"originalHeight":2250},"name":"Marketing","description":"Always be branding.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Marketing Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"diversify-app-revenue-with-hybrid-monetization","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"diversify-app-revenue-with-hybrid-monetization-2fdb3e4dccc4","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*3zqQJKRZ9zqbuVAbvUscMw.png","originalWidth":12628,"originalHeight":3760,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"Diversify app revenue with hybrid monetization","alignment":1},{"name":"previewSubtitle","type":13,"text":"Trends and tips on how to apply hybrid business models…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Trends and tips on how to apply hybrid business models to your apps"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"e6ea126e9c21","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"7fe3","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*3zqQJKRZ9zqbuVAbvUscMw.png","originalWidth":12628,"originalHeight":3760,"isFeatured":true}},{"name":"30ac","type":3,"text":"Diversify app revenue with hybrid monetization","markups":[{"type":1,"start":0,"end":46}]},{"name":"63b2","type":1,"text":"This article was co-authored by Kristina Narusk.","markups":[{"type":3,"start":32,"end":47,"href":"https://medium.com/@knarusk/about","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":48}]},{"name":"5136","type":1,"text":"There is an ever-increasing number of apps competing for people’s attention and their wallets. At the same time, as smartphones become increasingly affordable and ubiquitous, the diversity of the audience for any app is growing. To maximize the opportunity presented by these expanding…","markups":[]}],"sections":[{"name":"0601","startIndex":0}]},"isFullContent":false,"subtitle":"Trends and tips on how to apply hybrid business models to your apps"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"d296dee6ddf8":{"id":"d296dee6ddf8","versionId":"ebe0fd6a06fe","creatorId":"191ee6068844","homeCollectionId":"1f8baa23933d","title":"How battle passes can boost engagement and monetization in your game","detectedLanguage":"en","latestVersion":"ebe0fd6a06fe","latestPublishedVersion":"ebe0fd6a06fe","hasUnpublishedEdits":false,"latestRev":443,"createdAt":1631216223825,"updatedAt":1687828792605,"acceptedAt":0,"firstPublishedAt":1631220158201,"latestPublishedAt":1687828784617,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*1Mmmd_n1GOFA69eHWU29Qg.png","filter":"","backgroundSize":"","originalWidth":1600,"originalHeight":800,"strategy":"resample","height":0,"width":0},"wordCount":1625,"imageCount":6,"readingTime":7.082075471698113,"subtitle":"Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":20,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"},{"slug":"games","name":"Games","postCount":140581,"metadata":{"postCount":140581,"coverImage":{"id":"0*u3EvBy1mfYrSj-sn","originalWidth":3867,"originalHeight":2578,"isFeatured":true,"unsplashPhotoId":"vjniDz-rmpY"}},"type":"Tag"},{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"},{"slug":"battle-pass","name":"Battle Pass","postCount":97,"metadata":{"postCount":97,"coverImage":{"id":"1*jgBXKUICeAOjvRZy93P_Mg.jpeg","originalWidth":686,"originalHeight":386,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[],"version":"0.3","generatedAt":1687828784758},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":32,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"how-battle-passes-can-boost-engagement-and-monetization-in-your-game","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"how-battle-passes-can-boost-engagement-and-monetization-in-your-game-d296dee6ddf8","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*1Mmmd_n1GOFA69eHWU29Qg.png","originalWidth":1600,"originalHeight":800,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"How battle passes can boost engagement and monetization in your game","alignment":1},{"name":"previewSubtitle","type":13,"text":"Read on for battle pass best…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"d6a1","type":4,"text":"","markups":[],"layout":3,"metadata":{"id":"1*1Mmmd_n1GOFA69eHWU29Qg.png","originalWidth":1600,"originalHeight":800,"isFeatured":true}},{"name":"cca4","type":3,"text":"How battle passes can boost engagement and monetization in your game","markups":[]},{"name":"48be","type":3,"text":"Introduction","markups":[]},{"name":"bffe","type":1,"text":"Battle passes (or season passes) have grown increasingly popular in mobile games. With as many as 30 of the top 100 games on Google Play now featuring a battle pass. Recently, game developers have continued to invest in and innovate with battle passes as a primary method of driving engagement…","markups":[]}],"sections":[{"name":"9f8d","startIndex":0}]},"isFullContent":false,"subtitle":"Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"efda3b6d7917":{"id":"efda3b6d7917","versionId":"5e28419fbe05","creatorId":"f42f2447b6e6","homeCollectionId":"1f8baa23933d","title":"Insights into Latin America’s $3.5 Billion Mobile Games Market","detectedLanguage":"en","latestVersion":"5e28419fbe05","latestPublishedVersion":"5e28419fbe05","hasUnpublishedEdits":false,"latestRev":188,"createdAt":1626943757389,"updatedAt":1641440107329,"acceptedAt":0,"firstPublishedAt":1627088061458,"latestPublishedAt":1627088287771,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"This article is part of a partnership between Newzoo and Google.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*N6AaNJYskM0jFnwfr1-zKg.png","filter":"","backgroundSize":"","originalWidth":4210,"originalHeight":1254,"strategy":"resample","height":0,"width":0},"wordCount":1578,"imageCount":5,"readingTime":6.7880503144654085,"subtitle":"This article is part of a partnership between Newzoo and Google.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":8,"isBookmarked":false,"tags":[{"slug":"mobile-games","name":"Mobile Games","postCount":7464,"metadata":{"postCount":7464,"coverImage":{"id":"1*w3o5dfASyR0zVa5EKoMx3w.png","originalWidth":1200,"originalHeight":628}},"type":"Tag"},{"slug":"latin-america","name":"Latin America","postCount":6785,"metadata":{"postCount":6785,"coverImage":{"id":"1*kFNiUO4Xfp9o0X2iwBNhUw.jpeg","originalWidth":1280,"originalHeight":803,"isFeatured":true,"alt":"The image shows a human looking at the global map of the world via an obstructed camera lens."}},"type":"Tag"},{"slug":"gaming","name":"Gaming","postCount":199039,"metadata":{"postCount":199039,"coverImage":{"id":"1*t8qglKFRFa_Iasp2Bh4j2Q.jpeg"}},"type":"Tag"},{"slug":"mobile-gaming-industry","name":"Mobile Gaming Industry","postCount":98,"metadata":{"postCount":98,"coverImage":{"id":"1*yd-XkxjEsvB06Pyh3lOcGg.jpeg","originalWidth":1280,"originalHeight":720,"alt":"Japan Mobile Gaming Market Share"}},"type":"Tag"},{"slug":"mobile-gaming","name":"Mobile Gaming","postCount":1421,"metadata":{"postCount":1421,"coverImage":{"id":"1*d-mOKNJaxyPXThVZ3eEfMg.jpeg","originalWidth":1920,"originalHeight":1080,"isFeatured":true,"alt":"Beginner’s Guide to Using PGSharp with Pokémon GO"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"mailto:questions@newzoo.com","alts":[],"httpStatus":0},{"url":"https://hubs.ly/H0JjNtZ0","alts":[],"httpStatus":200},{"url":"https://hubs.ly/H0G8FMm0","alts":[],"httpStatus":200},{"url":"https://hubs.ly/H0R4RjK0","alts":[],"httpStatus":200},{"url":"https://hubs.ly/H0FbhzR0","alts":[],"httpStatus":200},{"url":"https://hubs.ly/H0QYyzl0","alts":[],"httpStatus":200},{"url":"https://hubs.ly/H0PVX5v0","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1627088288688},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":75,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"},{"topicId":"f862bfc84e38","slug":"technology","createdAt":1487918016768,"deletedAt":0,"image":{"id":"1*XxQLrxqHUlIHg5j-eIQrPQ@2x.png","originalWidth":640,"originalHeight":384},"name":"Technology","description":"The download.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Technology News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"insights-into-latin-americas-3-5","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"insights-into-latin-americas-3-5-efda3b6d7917","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*N6AaNJYskM0jFnwfr1-zKg.png","originalWidth":4210,"originalHeight":1254,"isFeatured":true}},{"name":"5afd","type":3,"text":"Insights into Latin America’s $3.5 Billion Mobile Games Market: Players, Payers, Revenues, Esports & Market Dynamics","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"This article is part of a partnership between Newzoo and Google."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"59ab","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*N6AaNJYskM0jFnwfr1-zKg.png","originalWidth":4210,"originalHeight":1254,"isFeatured":true}},{"name":"5afd","type":3,"text":"Insights into Latin America’s $3.5 Billion Mobile Games Market: Players, Payers, Revenues, Esports & Market Dynamics","markups":[]},{"name":"6194","type":1,"text":"This article is part of a partnership between Newzoo and Google.","markups":[{"type":2,"start":0,"end":64}]},{"name":"3788","type":1,"text":"The mobile games market in Latin America is vast and growing, generating $3.5 billion in revenues via consumer spending in 2021, as shown in our new Global Games Market Report (download the free version here).","markups":[{"type":3,"start":203,"end":207,"href":"https://hubs.ly/H0R4RjK0","title":"","rel":"","anchorType":0}]},{"name":"594e","type":1,"text":"In this article, we…","markups":[{"type":3,"start":65,"end":82,"href":"https://hubs.ly/H0PVX5v0","title":"","rel":"","anchorType":0}]}],"sections":[{"name":"cfc5","startIndex":0}]},"isFullContent":false,"subtitle":"This article is part of a partnership between Newzoo and Google."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"1cfef4ac08b":{"id":"1cfef4ac08b","versionId":"7c70db7679c2","creatorId":"be487a363a66","homeCollectionId":"1f8baa23933d","title":"Engaging players and unlocking spend in Spanish speaking Latin America","detectedLanguage":"en","latestVersion":"7c70db7679c2","latestPublishedVersion":"7c70db7679c2","hasUnpublishedEdits":false,"latestRev":207,"createdAt":1626362914724,"updatedAt":1641451733171,"acceptedAt":0,"firstPublishedAt":1626363318652,"latestPublishedAt":1626459137682,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"7 tips for successful games in Mexico, Colombia, Chile, and Peru","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*-WdRDQzbXfEvzbPa8gkjxQ.png","filter":"","backgroundSize":"","originalWidth":4210,"originalHeight":1254,"strategy":"resample","height":0,"width":0},"wordCount":1711,"imageCount":5,"readingTime":7.289937106918239,"subtitle":"7 tips for successful games in Mexico, Colombia, Chile, and Peru","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":11,"isBookmarked":false,"tags":[{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"},{"slug":"monetization","name":"Monetization","postCount":15146,"metadata":{"postCount":15146,"coverImage":{"id":"1*RTK8vlF_I82nVS2JCN7p3A.jpeg","originalWidth":1280,"originalHeight":1280}},"type":"Tag"},{"slug":"mobile-games","name":"Mobile Games","postCount":7464,"metadata":{"postCount":7464,"coverImage":{"id":"1*w3o5dfASyR0zVa5EKoMx3w.png","originalWidth":1200,"originalHeight":628}},"type":"Tag"},{"slug":"latin-america","name":"Latin America","postCount":6785,"metadata":{"postCount":6785,"coverImage":{"id":"1*kFNiUO4Xfp9o0X2iwBNhUw.jpeg","originalWidth":1280,"originalHeight":803,"isFeatured":true,"alt":"The image shows a human looking at the global map of the world via an obstructed camera lens."}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://playacademy.exceedlms.com/student/path/294933?utm_source=newsletter&utm_medium=email&utm_campaign=golatam&utm_content=latamarticles","alts":[],"httpStatus":200},{"url":"https://savanta.com","alts":[],"httpStatus":200},{"url":"https://medium.com/@sarahjeveritt","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1626459138638},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":38,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"engaging-players-and-unlocking-spend-in-spanish-speaking-latin-america","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"engaging-players-and-unlocking-spend-in-spanish-speaking-latin-america-1cfef4ac08b","previewContent":{"bodyModel":{"paragraphs":[{"name":"2ffb","type":4,"text":"","markups":[],"layout":10,"metadata":{"id":"1*-WdRDQzbXfEvzbPa8gkjxQ.png","originalWidth":4210,"originalHeight":1254}},{"name":"e032","type":3,"text":"Engaging players and unlocking spend in Spanish speaking Latin America","markups":[{"type":1,"start":0,"end":70}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"7 tips for successful games in Mexico, Colombia, Chile, and Peru"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"2ffb","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*-WdRDQzbXfEvzbPa8gkjxQ.png","originalWidth":4210,"originalHeight":1254}},{"name":"e032","type":3,"text":"Engaging players and unlocking spend in Spanish speaking Latin America","markups":[{"type":1,"start":0,"end":70}]},{"name":"0937","type":1,"text":"7 tips for successful games in Mexico, Colombia, Chile, and Peru","markups":[]},{"name":"a44c","type":1,"text":"This article was co-authored by Sarah Everitt.","markups":[{"type":3,"start":32,"end":45,"href":"https://medium.com/@sarahjeveritt","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":46}]},{"name":"8d86","type":1,"text":"The popularity of mobile gaming continues to grow in Latin America. According to Newzoo, the mobile games market is generating $3.5 billion in revenues from consumer spending in 2021. However, there has…","markups":[{"type":3,"start":354,"end":361,"href":"https://savanta.com","title":"","rel":"","anchorType":0}]}],"sections":[{"name":"7971","startIndex":0}]},"isFullContent":false,"subtitle":"7 tips for successful games in Mexico, Colombia, Chile, and Peru"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"422d58c0f83e":{"id":"422d58c0f83e","versionId":"92f1b1b5ca93","creatorId":"ec76af4afac1","homeCollectionId":"1f8baa23933d","title":"Increase engagement and distribution using local events and holidays","detectedLanguage":"en","latestVersion":"92f1b1b5ca93","latestPublishedVersion":"92f1b1b5ca93","hasUnpublishedEdits":false,"latestRev":307,"createdAt":1624595476689,"updatedAt":1687828856591,"acceptedAt":0,"firstPublishedAt":1624918175506,"latestPublishedAt":1687828847099,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Driving payer conversion in India and Southeast Asia — part 2 of 4","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*_nS7E8X9UyJ3uUwiRLi8HQ.png","filter":"","backgroundSize":"","originalWidth":2048,"originalHeight":1024,"strategy":"resample","height":0,"width":0},"wordCount":1169,"imageCount":10,"readingTime":5.661320754716981,"subtitle":"Driving payer conversion in India and Southeast Asia — part 2 of 4","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":13,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"monetization","name":"Monetization","postCount":15146,"metadata":{"postCount":15146,"coverImage":{"id":"1*RTK8vlF_I82nVS2JCN7p3A.jpeg","originalWidth":1280,"originalHeight":1280}},"type":"Tag"},{"slug":"android-app-development","name":"Android App Development","postCount":48171,"metadata":{"postCount":48171,"coverImage":{"id":"1*XeP3JED3Ubhmccah7E6hYg.jpeg","originalWidth":1376,"originalHeight":768,"isFeatured":true}},"type":"Tag"},{"slug":"game-development","name":"Game Development","postCount":54919,"metadata":{"postCount":54919,"coverImage":{"id":"1*8u1zOu-4hwukClkplCOHSQ.jpeg","originalWidth":994,"originalHeight":742,"isFeatured":true}},"type":"Tag"},{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"mailto:goglobal-insea@google.com","alts":[],"httpStatus":0},{"url":"https://medium.com/googleplaydev/collaborating-with-local-payment-partners-to-drive-awareness-and-conversion-43f96aad235c","alts":[{"type":2,"url":"medium://p/43f96aad235c"},{"type":3,"url":"medium://p/43f96aad235c"}],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Holi","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Songkran_(Thailand)","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Ramadan","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Chinese_New_Year","alts":[],"httpStatus":200},{"url":"https://en.wikipedia.org/wiki/Diwali","alts":[],"httpStatus":200},{"url":"https://services.google.com/fh/files/misc/play_goglobal_india_sea_calendar.pdf","alts":[],"httpStatus":200},{"url":"https://services.google.com/fh/files/misc/googleplay_goglobal_casestudy_seasonalcalendar.pdf","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1687828847740},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":67,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"},{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"increase-engagement-and-distribution-using-local-events-and-holidays","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"increase-engagement-and-distribution-using-local-events-and-holidays-422d58c0f83e","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*_nS7E8X9UyJ3uUwiRLi8HQ.png","originalWidth":2048,"originalHeight":1024,"isFeatured":true}},{"name":"e18b","type":3,"text":"Increase engagement and distribution using local events and holidays","markups":[{"type":1,"start":0,"end":68}],"alignment":1},{"name":"818f","type":13,"text":"Driving payer conversion in…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Driving payer conversion in India and Southeast Asia — part 2 of 4"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"97a8","type":4,"text":"","markups":[],"layout":3,"metadata":{"id":"1*_nS7E8X9UyJ3uUwiRLi8HQ.png","originalWidth":2048,"originalHeight":1024,"isFeatured":true}},{"name":"e18b","type":3,"text":"Increase engagement and distribution using local events and holidays","markups":[{"type":1,"start":0,"end":68}]},{"name":"818f","type":13,"text":"Driving payer conversion in India and Southeast Asia — part 2 of 4","markups":[]},{"name":"54ba","type":1,"text":"This year we are building a series of articles and case studies on best practices to drive payer conversion in India and Southeast Asia. This post is the second in a 4-part series. You can read the first post here.","markups":[{"type":3,"start":209,"end":213,"href":"https://medium.com/googleplaydev/collaborating-with-local-payment-partners-to-drive-awareness-and-conversion-43f96aad235c","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":214}]},{"name":"a87f","type":1,"text":"Localizing your game language and store listing is key to…","markups":[]}],"sections":[{"name":"017d","startIndex":0}]},"isFullContent":false,"subtitle":"Driving payer conversion in India and Southeast Asia — part 2 of 4"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"d0ce06f3f839":{"id":"d0ce06f3f839","versionId":"cf5696c8bafb","creatorId":"76c25c6e9109","homeCollectionId":"1f8baa23933d","title":"Converting to an in-app purchases led revenue model","detectedLanguage":"en","latestVersion":"cf5696c8bafb","latestPublishedVersion":"cf5696c8bafb","hasUnpublishedEdits":false,"latestRev":104,"createdAt":1619000639685,"updatedAt":1641516025690,"acceptedAt":0,"firstPublishedAt":1619021052029,"latestPublishedAt":1619021052029,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Discover the 3-step strategy BitMango used to diversify its revenue streams","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*K3EHdKBqZW88jR6vOwrOSg.png","filter":"","backgroundSize":"","originalWidth":8419,"originalHeight":2507,"strategy":"resample","height":0,"width":0},"wordCount":1069,"imageCount":4,"readingTime":4.733962264150944,"subtitle":"Discover the 3-step strategy BitMango used to diversify its revenue streams","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":17,"isBookmarked":false,"tags":[{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"},{"slug":"in-app-purchase","name":"In App Purchase","postCount":580,"metadata":{"postCount":580,"coverImage":{"id":"0*d_h2CY-c5MvoRE4D","originalWidth":3800,"originalHeight":2533,"isFeatured":true,"unsplashPhotoId":"GdRvIi8mWzE"}},"type":"Tag"},{"slug":"games","name":"Games","postCount":140581,"metadata":{"postCount":140581,"coverImage":{"id":"0*u3EvBy1mfYrSj-sn","originalWidth":3867,"originalHeight":2578,"isFeatured":true,"unsplashPhotoId":"vjniDz-rmpY"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://g.co/playacademy/gamesbiz","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1619021052891},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":22,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"converting-to-an-in-app-purchases-led-revenue-model","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"converting-to-an-in-app-purchases-led-revenue-model-d0ce06f3f839","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*K3EHdKBqZW88jR6vOwrOSg.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"39b2","type":3,"text":"Converting to an in-app purchases led revenue model","markups":[{"type":1,"start":0,"end":51}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Discover the 3-step strategy BitMango used to diversify its revenue streams"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"eac3","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*K3EHdKBqZW88jR6vOwrOSg.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"39b2","type":3,"text":"Converting to an in-app purchases led revenue model","markups":[{"type":1,"start":0,"end":51}]},{"name":"b05b","type":1,"text":"Discover the 3-step strategy BitMango used to diversify its revenue streams","markups":[]},{"name":"57df","type":1,"text":"BitMango creates and publishes puzzle games for a global audience. They’ve released more than 50 games, including Word Cookies!®, Block! Hexa Puzzle™, and Roll the Ball®, among others.","markups":[]},{"name":"6900","type":1,"text":"Recently, BitMango has successfully transformed its revenue model from one relying…","markups":[]}],"sections":[{"name":"2e4c","startIndex":0}]},"isFullContent":false,"subtitle":"Discover the 3-step strategy BitMango used to diversify its revenue streams"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"b2a4e7dd1276":{"id":"b2a4e7dd1276","versionId":"740590a56705","creatorId":"2b29922ea533","homeCollectionId":"1f8baa23933d","title":"Demystifying Chinese languages in the app world","detectedLanguage":"en","latestVersion":"740590a56705","latestPublishedVersion":"740590a56705","hasUnpublishedEdits":false,"latestRev":156,"createdAt":1618899757063,"updatedAt":1718555234645,"acceptedAt":0,"firstPublishedAt":1618927945285,"latestPublishedAt":1623955762709,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*rby6PG0ca1BrqBTs5nAi8w.png","filter":"","backgroundSize":"","originalWidth":4210,"originalHeight":1254,"strategy":"resample","height":0,"width":0},"wordCount":627,"imageCount":4,"readingTime":3.066037735849057,"subtitle":"Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":33,"isBookmarked":false,"tags":[{"slug":"monetisation","name":"Monetisation","postCount":297,"metadata":{"postCount":297,"coverImage":{"id":"1*_ouK9mMgeKOzrDO8xUDISA.png","originalWidth":421,"originalHeight":444,"isFeatured":true,"alt":"Amos photoshoot image (Dreamina)"}},"type":"Tag"},{"slug":"games","name":"Games","postCount":140581,"metadata":{"postCount":140581,"coverImage":{"id":"0*u3EvBy1mfYrSj-sn","originalWidth":3867,"originalHeight":2578,"isFeatured":true,"unsplashPhotoId":"vjniDz-rmpY"}},"type":"Tag"},{"slug":"go-global","name":"Go Global","postCount":88,"metadata":{"postCount":88,"coverImage":{"id":"0*xNpxVi5xFferPyLl","originalWidth":1600,"originalHeight":477,"isFeatured":true}},"type":"Tag"},{"slug":"overseas-chinese","name":"Overseas Chinese","postCount":23,"metadata":{"postCount":23,"coverImage":{"id":"1*hB3HYPtZ6-C558Q2_8yByA.jpeg","originalWidth":700,"originalHeight":465,"isFeatured":true}},"type":"Tag"},{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://support.google.com/googleplay/android-developer/answer/9844778?hl=en#zippy=%2Cadd-your-own-text-translations-and-localized-graphic-assets","alts":[],"httpStatus":200},{"url":"https://developer.android.com/guide/topics/resources/providing-resources","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1623955763291},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":52,"sectionCount":1,"readingList":0,"topics":[{"topicId":"64756708407c","slug":"android-development","createdAt":1521652914155,"deletedAt":0,"image":{"id":"1*zLD64ewnrZ3XKBtDUMXQ-w@2x.jpeg","originalWidth":3000,"originalHeight":1997},"name":"Android Dev","description":"Building little green robots.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Android Development: Articles and News — Medium","type":"Topic"},{"topicId":"decb52b64abf","slug":"programming","createdAt":1493934116328,"deletedAt":0,"image":{"id":"1*iPa136b1cGEO7lvoXg6uHQ@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Programming","description":"The good, the bad, the buggy.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Programming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"demystifying-chinese-languages-in-the-app-world","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"demystifying-chinese-languages-in-the-app-world-b2a4e7dd1276","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*rby6PG0ca1BrqBTs5nAi8w.png","originalWidth":4210,"originalHeight":1254,"isFeatured":true}},{"name":"17fb","type":3,"text":"Demystifying Chinese languages in the app world","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"5713","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*rby6PG0ca1BrqBTs5nAi8w.png","originalWidth":4210,"originalHeight":1254,"isFeatured":true}},{"name":"17fb","type":3,"text":"Demystifying Chinese languages in the app world","markups":[]},{"name":"2a6c","type":1,"text":"Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not always easy to figure out the right combination of written and spoken Chinese to use.","markups":[]},{"name":"66db","type":1,"text":"In this article, we explain the types of Chinese used in various markets and…","markups":[]}],"sections":[{"name":"fcea","startIndex":0}]},"isFullContent":false,"subtitle":"Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"7ad5d208025d":{"id":"7ad5d208025d","versionId":"aa63de09e6bf","creatorId":"9c7ba8ad4c9","homeCollectionId":"1f8baa23933d","title":"Supercharge your mobile games business with Firebase","detectedLanguage":"en","latestVersion":"aa63de09e6bf","latestPublishedVersion":"aa63de09e6bf","hasUnpublishedEdits":false,"latestRev":155,"createdAt":1617025941120,"updatedAt":1641541168687,"acceptedAt":0,"firstPublishedAt":1617037020520,"latestPublishedAt":1617045362983,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*xKhnS5c0fHeWDwHurMNQXg.png","filter":"","backgroundSize":"","originalWidth":8419,"originalHeight":2507,"strategy":"resample","height":0,"width":0},"wordCount":1252,"imageCount":1,"readingTime":4.9245283018867925,"subtitle":"Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":11,"isBookmarked":false,"tags":[{"slug":"firebase","name":"Firebase","postCount":12738,"metadata":{"postCount":12738,"coverImage":{"id":"0*qvPu2irfypzy42VE.jpg","originalWidth":768,"originalHeight":432,"isFeatured":true}},"type":"Tag"},{"slug":"gamedev","name":"Gamedev","postCount":7936,"metadata":{"postCount":7936,"coverImage":{"id":"1*3ZKZsb2iYg7jzYaSgjEAMQ.png","originalWidth":863,"originalHeight":440}},"type":"Tag"},{"slug":"mobile-games","name":"Mobile Games","postCount":7464,"metadata":{"postCount":7464,"coverImage":{"id":"1*w3o5dfASyR0zVa5EKoMx3w.png","originalWidth":1200,"originalHeight":628}},"type":"Tag"},{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"latest","name":"Latest","postCount":6016,"metadata":{"postCount":6016,"coverImage":{"id":"1*_2FY-QWaSDoIy-OWHpRSXw.png","originalWidth":1920,"originalHeight":960,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":2,"links":{"entries":[{"url":"https://www.youtube.com/watch?v=lLdxa2e1Vds","alts":[{"type":2,"url":"vnd.youtube://www.youtube.com/watch?v=lLdxa2e1Vds&feature=applinks"},{"type":3,"url":"vnd.youtube://www.youtube.com/watch?v=lLdxa2e1Vds&feature=applinks"}],"httpStatus":200},{"url":"https://firebase.google.com/use-cases/gameloft/","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/games","alts":[],"httpStatus":200},{"url":"https://www.youtube.com/watch?v=nzLkorz4bzY&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=2&t=9s","alts":[{"type":2,"url":"vnd.youtube://www.youtube.com/watch?v=nzLkorz4bzY&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=2&t=9s&feature=applinks"},{"type":3,"url":"vnd.youtube://www.youtube.com/watch?v=nzLkorz4bzY&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=2&t=9s&feature=applinks"}],"httpStatus":200},{"url":"https://firebase.google.com/products/cloud-messaging","alts":[],"httpStatus":200},{"url":"https://medium.com/@hsavelli","alts":[{"type":2,"url":"medium://@hsavelli"},{"type":3,"url":"medium://@hsavelli"}],"httpStatus":200},{"url":"https://firebase.google.com/use-cases/pomelo-games/","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/use-cases/halfbrick/","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/use-cases/pomelo-games","alts":[],"httpStatus":200},{"url":"https://www.youtube.com/playlist?list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/products/crashlytics","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/products/analytics","alts":[],"httpStatus":200},{"url":"https://console.firebase.google.com/u/0/?pli=1","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/products/remote-config","alts":[],"httpStatus":200},{"url":"https://www.youtube.com/watch?v=0Wo0Fn4qX18&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=5","alts":[{"type":2,"url":"vnd.youtube://www.youtube.com/watch?v=0Wo0Fn4qX18&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=5&feature=applinks"},{"type":3,"url":"vnd.youtube://www.youtube.com/watch?v=0Wo0Fn4qX18&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=5&feature=applinks"}],"httpStatus":200},{"url":"https://www.youtube.com/watch?v=UuxqvLDGYRw&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=4","alts":[{"type":2,"url":"vnd.youtube://www.youtube.com/watch?v=UuxqvLDGYRw&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=4&feature=applinks"},{"type":3,"url":"vnd.youtube://www.youtube.com/watch?v=UuxqvLDGYRw&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=4&feature=applinks"}],"httpStatus":200},{"url":"https://www.youtube.com/watch?v=kgR4P9ibyBM&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=3","alts":[{"type":2,"url":"vnd.youtube://www.youtube.com/watch?v=kgR4P9ibyBM&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=3&feature=applinks"},{"type":3,"url":"vnd.youtube://www.youtube.com/watch?v=kgR4P9ibyBM&list=PLuC7OUdarKuZNBlGIC8JnECQZ9SD-z1cp&index=3&feature=applinks"}],"httpStatus":200}],"version":"0.3","generatedAt":1617045363129},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":54,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"supercharge-your-mobile-games-business-with-firebase","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"supercharge-your-mobile-games-business-with-firebase-7ad5d208025d","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*xKhnS5c0fHeWDwHurMNQXg.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"5dd2","type":3,"text":"Supercharge your mobile games business with Firebase","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"9b27","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*xKhnS5c0fHeWDwHurMNQXg.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"5dd2","type":3,"text":"Supercharge your mobile games business with Firebase","markups":[]},{"name":"2884","type":1,"text":"This article was co-authored by Henrique Savelli.","markups":[{"type":3,"start":32,"end":48,"href":"https://medium.com/@hsavelli","title":"","rel":"noopener","anchorType":0},{"type":1,"start":32,"end":49},{"type":2,"start":0,"end":49}]},{"name":"18af","type":1,"text":"Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games with rich and compelling stories that run smoothly regardless of their device. At the same time, as game studios realized the opportunities in…","markups":[{"type":2,"start":550,"end":553}]}],"sections":[{"name":"bc42","startIndex":0}]},"isFullContent":false,"subtitle":"Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"ea0e8003b0f9":{"id":"ea0e8003b0f9","versionId":"fa017b987193","creatorId":"a28469f5b06f","homeCollectionId":"1f8baa23933d","title":"Seamless multi-platform app development with Flutter","detectedLanguage":"en","latestVersion":"fa017b987193","latestPublishedVersion":"fa017b987193","hasUnpublishedEdits":false,"latestRev":118,"createdAt":1616678559423,"updatedAt":1729925816573,"acceptedAt":0,"firstPublishedAt":1616684357335,"latestPublishedAt":1616684524151,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Discover how Flutter supports creating beautiful experiences on any device.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*6wcA4tjbCPDYur5cJNPnTQ.png","filter":"","backgroundSize":"","originalWidth":8419,"originalHeight":2507,"strategy":"resample","height":0,"width":0},"wordCount":1737,"imageCount":4,"readingTime":7.254716981132075,"subtitle":"Discover how Flutter supports creating beautiful experiences on any device.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":82,"isBookmarked":false,"tags":[{"slug":"flutter","name":"Flutter","postCount":47021,"metadata":{"postCount":47021,"coverImage":{"id":"0*brFbDjDNuZVAdCSG","originalWidth":1000,"originalHeight":397,"isFeatured":true}},"type":"Tag"},{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"},{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"apps","name":"Apps","postCount":78157,"metadata":{"postCount":78157,"coverImage":{"id":"1*sidliIF2ejSZGRVk4-UYtw.jpeg","originalWidth":1024,"originalHeight":1024,"isFeatured":true}},"type":"Tag"},{"slug":"mobile","name":"Mobile","postCount":68880,"metadata":{"postCount":68880,"coverImage":{"id":"1*Wo1YNo4T34-Q9ReZOjUH0Q.jpeg","originalWidth":600,"originalHeight":300}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":2,"links":{"entries":[{"url":"http://flutter.dev/web","alts":[],"httpStatus":200},{"url":"http://flutter.dev/","alts":[],"httpStatus":200},{"url":"https://events.flutter.dev/","alts":[],"httpStatus":200},{"url":"https://flutter.dev/docs/development/packages-and-plugins/developing-packages#add-support-for-platforms-in-an-existing-plugin-project","alts":[],"httpStatus":200},{"url":"https://twitter.com/flutterdev","alts":[],"httpStatus":200},{"url":"http://twitter.com/googleplaydev","alts":[],"httpStatus":200},{"url":"https://pub.dev/packages?q=url_launcher","alts":[],"httpStatus":200},{"url":"https://youtu.be/IdrCyS7EF8M?t=237","alts":[{"type":2,"url":"vnd.youtube://www.youtube.com/watch?t=237&v=IdrCyS7EF8M&feature=youtu.be&feature=applinks"},{"type":3,"url":"vnd.youtube://www.youtube.com/watch?t=237&v=IdrCyS7EF8M&feature=youtu.be&feature=applinks"}],"httpStatus":200},{"url":"https://www.youtube.com/channel/UCwXdFgeE9KYzlDdR7TG9cMw","alts":[],"httpStatus":200},{"url":"https://youtu.be/IdrCyS7EF8M?t=108","alts":[{"type":2,"url":"vnd.youtube://www.youtube.com/watch?t=108&v=IdrCyS7EF8M&feature=youtu.be&feature=applinks"},{"type":3,"url":"vnd.youtube://www.youtube.com/watch?t=108&v=IdrCyS7EF8M&feature=youtu.be&feature=applinks"}],"httpStatus":200}],"version":"0.3","generatedAt":1616684524654},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":386,"sectionCount":1,"readingList":0,"topics":[{"topicId":"decb52b64abf","slug":"programming","createdAt":1493934116328,"deletedAt":0,"image":{"id":"1*iPa136b1cGEO7lvoXg6uHQ@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Programming","description":"The good, the bad, the buggy.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Programming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"seamless-multi-platform-app-development-with-flutter","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"seamless-multi-platform-app-development-with-flutter-ea0e8003b0f9","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*6wcA4tjbCPDYur5cJNPnTQ.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"a57b","type":3,"text":"Seamless multi-platform app development with Flutter","markups":[],"alignment":1},{"name":"6e3c","type":13,"text":"Discover how Flutter supports creating beautiful…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Discover how Flutter supports creating beautiful experiences on any device."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":3,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"decb52b64abf","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"8252","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*6wcA4tjbCPDYur5cJNPnTQ.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"a57b","type":3,"text":"Seamless multi-platform app development with Flutter","markups":[]},{"name":"6e3c","type":13,"text":"Discover how Flutter supports creating beautiful experiences on any device.","markups":[]},{"name":"b3a3","type":1,"text":"With its latest release of Flutter 2, Flutter’s goal as a multi-platform UI toolkit is to “fundamentally shift how developers think about building apps, starting not with the platform they’re targeting, but with the experience they want to create” as quoted by Tim Sneath, Product Director of Flutter & Dart…","markups":[{"type":3,"start":315,"end":329,"href":"https://events.flutter.dev/","title":"","rel":"","anchorType":0}]}],"sections":[{"name":"c808","startIndex":0}]},"isFullContent":false,"subtitle":"Discover how Flutter supports creating beautiful experiences on any device."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"cf7806e33726":{"id":"cf7806e33726","versionId":"24d5aff6c9c9","creatorId":"4b91bc34e331","homeCollectionId":"1f8baa23933d","title":"Google Play subscriptions boost engagement for games","detectedLanguage":"en","latestVersion":"24d5aff6c9c9","latestPublishedVersion":"24d5aff6c9c9","hasUnpublishedEdits":false,"latestRev":374,"createdAt":1614748778760,"updatedAt":1641567945594,"acceptedAt":0,"firstPublishedAt":1616169792897,"latestPublishedAt":1616196269963,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*HlbECHXE61TCbfnWqAbcjw.png","filter":"","backgroundSize":"","originalWidth":8419,"originalHeight":2507,"strategy":"resample","height":0,"width":0},"wordCount":916,"imageCount":13,"readingTime":4.856603773584906,"subtitle":"Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":11,"isBookmarked":false,"tags":[{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"},{"slug":"subscription","name":"Subscription","postCount":9329,"metadata":{"postCount":9329,"coverImage":{"id":"1*FJZvtGxBZy_AimRX7skdDw.jpeg","originalWidth":1024,"originalHeight":1024,"isFeatured":true}},"type":"Tag"},{"slug":"games","name":"Games","postCount":140581,"metadata":{"postCount":140581,"coverImage":{"id":"0*u3EvBy1mfYrSj-sn","originalWidth":3867,"originalHeight":2578,"isFeatured":true,"unsplashPhotoId":"vjniDz-rmpY"}},"type":"Tag"},{"slug":"japan","name":"Japan","postCount":57574,"metadata":{"postCount":57574,"coverImage":{"id":"1*GXtZ5LnBEqfQ7A7rmnDazw.jpeg","originalWidth":4000,"originalHeight":6000,"isFeatured":true}},"type":"Tag"},{"slug":"engagement","name":"Engagement","postCount":12408,"metadata":{"postCount":12408,"coverImage":{"id":"1*iRdDUOZmds3UX-HFCuMBnw.jpeg","originalWidth":554,"originalHeight":554}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://play.google.com/store/apps/details?id=jp.co.craftegg.band&hl=ja","alts":[],"httpStatus":200},{"url":"https://support.google.com/googleplay/android-developer/answer/140504?hl=en","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=jp.gungho.pad&hl=ja&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.klab.bleach&hl=ja&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.square_enix.android_googleplay.dqwalkj&hl=ja&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.square_enix.hoshinodqjp&hl=ja&gl=US","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=jp.co.mixi.monsterstrike&hl=ja","alts":[],"httpStatus":200},{"url":"https://developer.android.com/google-play/guides/subscriptions","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1616196270440},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":34,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"google-play-subscriptions-boost-engagement-for-games","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"google-play-subscriptions-boost-engagement-for-games-cf7806e33726","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*HlbECHXE61TCbfnWqAbcjw.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"4cf0","type":3,"text":"Google Play subscriptions boost engagement for games","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"0330","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*HlbECHXE61TCbfnWqAbcjw.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true}},{"name":"4cf0","type":3,"text":"Google Play subscriptions boost engagement for games","markups":[]}],"sections":[{"name":"25bb","startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"55be305c3711":{"id":"55be305c3711","versionId":"db51649e142c","creatorId":"a28469f5b06f","homeCollectionId":"1f8baa23933d","title":"Implementing the 4 UX design principles","detectedLanguage":"en","latestVersion":"db51649e142c","latestPublishedVersion":"db51649e142c","hasUnpublishedEdits":false,"latestRev":273,"createdAt":1614214829141,"updatedAt":1704857216943,"acceptedAt":0,"firstPublishedAt":1616000409882,"latestPublishedAt":1616104739192,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*6oZh5NFo-XuNCi5kFJ3-Mw.png","filter":"","backgroundSize":"","originalWidth":1600,"originalHeight":476,"strategy":"resample","height":0,"width":0},"wordCount":1721,"imageCount":9,"readingTime":7.694339622641509,"subtitle":"Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":41,"isBookmarked":false,"tags":[{"slug":"featured","name":"Featured","postCount":21971,"metadata":{"postCount":21971,"coverImage":{"id":"0*nNNyAghOG14FnvLy","originalWidth":4504,"originalHeight":3005,"isFeatured":true,"unsplashPhotoId":"wdLHQhAIYQQ"}},"type":"Tag"},{"slug":"android-app-development","name":"Android App Development","postCount":48171,"metadata":{"postCount":48171,"coverImage":{"id":"1*XeP3JED3Ubhmccah7E6hYg.jpeg","originalWidth":1376,"originalHeight":768,"isFeatured":true}},"type":"Tag"},{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"},{"slug":"android-developers","name":"Android Developers","postCount":996,"metadata":{"postCount":996,"coverImage":{"id":"1*k7KPpPaq2_ToPlTgIVxkZw.png","originalWidth":1640,"originalHeight":924,"isFeatured":true}},"type":"Tag"},{"slug":"digital-wellbeing","name":"Digital Wellbeing","postCount":455,"metadata":{"postCount":455,"coverImage":{"id":"1*_9PITrMkpkQPGOGwv0CahQ.png","originalWidth":726,"originalHeight":401}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://families.google.com/familylink/","alts":[],"httpStatus":200},{"url":"https://material.io/blog/digital-wellbeing-ux-principles","alts":[],"httpStatus":200},{"url":"https://blog.google/outreach-initiatives/digital-wellbeing/improve-your-sleep/","alts":[{"type":1,"url":"https://cdn.ampproject.org/c/s/blog.google/outreach-initiatives/digital-wellbeing/improve-your-sleep/amp/"}],"httpStatus":200},{"url":"https://blog.google/outreach-initiatives/digital-wellbeing/more-controls-selfie-filters","alts":[{"type":1,"url":"https://cdn.ampproject.org/c/s/blog.google/outreach-initiatives/digital-wellbeing/more-controls-selfie-filters/amp/"}],"httpStatus":200},{"url":"https://blog.google/products/android/android-focus-mode/","alts":[{"type":1,"url":"https://cdn.ampproject.org/c/s/blog.google/products/android/android-focus-mode/amp/"}],"httpStatus":200},{"url":"http://twitter.com/googleplaydev","alts":[],"httpStatus":200},{"url":"https://blog.google/products/android-enterprise/how-android-helps-you-work-smarter/","alts":[{"type":1,"url":"https://cdn.ampproject.org/c/s/blog.google/products/android-enterprise/how-android-helps-you-work-smarter/amp/"}],"httpStatus":200},{"url":"https://www.aafprs.org/Media/Press_Releases/New%20Stats%20AAFPRS%20Annual%20Survey.aspx?WebsiteKey=5d3e122f-6cba-47ca-a903-c75cb1c94f61","alts":[],"httpStatus":200},{"url":"https://medium.com/@lilysheringham/about","alts":[{"type":2,"url":"medium://@lilysheringham/about"},{"type":3,"url":"medium://@lilysheringham/about"}],"httpStatus":200}],"version":"0.3","generatedAt":1616104739621},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":183,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"},{"topicId":"617a1adb36d5","slug":"ux","createdAt":1540922382587,"deletedAt":0,"image":{"id":"1*X6jzEGtbMtOW4eoQJcDImQ@2x.jpeg","originalWidth":1920,"originalHeight":1275},"name":"UX","description":"All about that user.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"UX Articles and News — Medium","type":"Topic"},{"topicId":"64756708407c","slug":"android-development","createdAt":1521652914155,"deletedAt":0,"image":{"id":"1*zLD64ewnrZ3XKBtDUMXQ-w@2x.jpeg","originalWidth":3000,"originalHeight":1997},"name":"Android Dev","description":"Building little green robots.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Android Development: Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"implementing-the-4-ux-design-principles","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"implementing-the-4-ux-design-principles-55be305c3711","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*6oZh5NFo-XuNCi5kFJ3-Mw.png","originalWidth":1600,"originalHeight":476,"isFeatured":true,"alt":"Header image of illustrated phone with charts on screen"}},{"name":"ae75","type":3,"text":"Implementing the 4 UX design principles","markups":[],"alignment":1},{"name":"b731","type":13,"text":"Explore ways to deliver apps that enhance digital wellbeing…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":3,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"64756708407c","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"be33","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*6oZh5NFo-XuNCi5kFJ3-Mw.png","originalWidth":1600,"originalHeight":476,"isFeatured":true,"alt":"Header image of illustrated phone with charts on screen"}},{"name":"ae75","type":3,"text":"Implementing the 4 UX design principles","markups":[]},{"name":"b731","type":13,"text":"Explore ways to deliver apps that enhance digital wellbeing through real world examples — part 3 of 3 of our wellbeing series","markups":[]},{"name":"6332","type":1,"text":"This article is the final part of a 3 part mini-series on digital wellbeing. The content is authored and contributed to by the Google Digital Wellbeing Team (Kate Lockhart) and the Google P&E Developer Brand Marketing Team (Lily Sheringham).","markups":[{"type":3,"start":224,"end":239,"href":"https://medium.com/@lilysheringham/about","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":241}]},{"name":"70ad","type":1,"text":"Across the first 2 articles in this wellbeing series, we’ve introduced…","markups":[]}],"sections":[{"name":"ba41","startIndex":0}]},"isFullContent":false,"subtitle":"Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"27ff7ab9625a":{"id":"27ff7ab9625a","versionId":"133ff71930d9","creatorId":"a28469f5b06f","homeCollectionId":"1f8baa23933d","title":"UX tips to optimize in-app purchases in games","detectedLanguage":"en","latestVersion":"133ff71930d9","latestPublishedVersion":"133ff71930d9","hasUnpublishedEdits":false,"latestRev":153,"createdAt":1615576035677,"updatedAt":1718525254538,"acceptedAt":0,"firstPublishedAt":1615578380061,"latestPublishedAt":1615581522012,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"etermax shows how simple improvements can help drive revenue","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*z1mM-K4YkG4uM9h671yJ3Q.png","filter":"","backgroundSize":"","originalWidth":8419,"originalHeight":2507,"strategy":"resample","height":0,"width":0},"wordCount":681,"imageCount":6,"readingTime":3.519811320754717,"subtitle":"etermax shows how simple improvements can help drive revenue","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":57,"isBookmarked":false,"tags":[{"slug":"games","name":"Games","postCount":140581,"metadata":{"postCount":140581,"coverImage":{"id":"0*u3EvBy1mfYrSj-sn","originalWidth":3867,"originalHeight":2578,"isFeatured":true,"unsplashPhotoId":"vjniDz-rmpY"}},"type":"Tag"},{"slug":"game-developer","name":"Game Developers","postCount":12,"metadata":{"postCount":12,"coverImage":{"id":"1*KbhvryAw5JBzhSy9eCUCFQ.jpeg","originalWidth":580,"originalHeight":290}},"type":"Tag"},{"slug":"mobile-developer","name":"Mobile Developers","postCount":2,"metadata":{"postCount":2,"coverImage":{"id":"1*kbP7-W2mH77Y357Msuweiw.jpeg","originalWidth":800,"originalHeight":400}},"type":"Tag"},{"slug":"google-play","name":"Google Play","postCount":2065,"metadata":{"postCount":2065,"coverImage":{"id":"0*pETwxMy8JQPm7pJY","originalWidth":3840,"originalHeight":2160,"isFeatured":true,"alt":"A grid of apps","unsplashPhotoId":"Xe21OFRpqvk"}},"type":"Tag"},{"slug":"game-development","name":"Game Development","postCount":54919,"metadata":{"postCount":54919,"coverImage":{"id":"1*8u1zOu-4hwukClkplCOHSQ.jpeg","originalWidth":994,"originalHeight":742,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://playacademy.exceedlms.com/student/path/36716-games-business-fundamentals","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.etermax.trivia.preguntados2","alts":[],"httpStatus":200},{"url":"https://play.google.com/store/apps/details?id=com.etermax.preguntados.lite","alts":[],"httpStatus":200},{"url":"https://www.etermax.com/home/?lang=en","alts":[],"httpStatus":200},{"url":"https://medium.com/@serenashih","alts":[{"type":2,"url":"medium://@serenashih"},{"type":3,"url":"medium://@serenashih"}],"httpStatus":200},{"url":"https://medium.com/@dtrocoli","alts":[{"type":2,"url":"medium://@dtrocoli"},{"type":3,"url":"medium://@dtrocoli"}],"httpStatus":200}],"version":"0.3","generatedAt":1615581523232},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":303,"sectionCount":1,"readingList":0,"topics":[{"topicId":"137f52891b6b","slug":"gaming","createdAt":1527184510547,"deletedAt":0,"image":{"id":"1*3BZYZyK4cVHJanh-pHnZRg@2x.jpeg","originalWidth":4752,"originalHeight":3168},"name":"Gaming","description":"Ready, player one?","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Gaming News and Articles — Medium","type":"Topic"},{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"ux-tips-to-optimize-in-app-purchases-in-games","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"ux-tips-to-optimize-in-app-purchases-in-games-27ff7ab9625a","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*z1mM-K4YkG4uM9h671yJ3Q.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true,"alt":"UX tips to optimize in-app purchases in games header"}},{"name":"3102","type":3,"text":"UX tips to optimize in-app purchases in games","markups":[],"alignment":1},{"name":"d7e7","type":13,"text":"etermax shows how simple improvements can help drive…","markups":[{"type":3,"start":0,"end":7,"href":"https://www.etermax.com/home/?lang=en","title":"","rel":"noopener","anchorType":0}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"etermax shows how simple improvements can help drive revenue"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"1f8baa23933d","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":3,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"137f52891b6b","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"de35","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*z1mM-K4YkG4uM9h671yJ3Q.png","originalWidth":8419,"originalHeight":2507,"isFeatured":true,"alt":"UX tips to optimize in-app purchases in games header"}},{"name":"3102","type":3,"text":"UX tips to optimize in-app purchases in games","markups":[]},{"name":"d7e7","type":13,"text":"etermax shows how simple improvements can help drive revenue","markups":[{"type":3,"start":0,"end":7,"href":"https://www.etermax.com/home/?lang=en","title":"","rel":"noopener","anchorType":0}]},{"name":"5103","type":1,"text":"The content has been authored and contributed to by the Google Play BD team (Daniel Trócoli and Serena Shih) and the Google Play Tech Consulting team (Ken Liu).","markups":[{"type":3,"start":77,"end":91,"href":"https://medium.com/@dtrocoli","title":"","rel":"","anchorType":0},{"type":3,"start":96,"end":107,"href":"https://medium.com/@serenashih","title":"","rel":"","anchorType":0},{"type":2,"start":0,"end":160}]},{"name":"63ee","type":1,"text":"Since 2009, etermax’s gaming division has delivered casual mobile games to delight users, achieving over 700M downloads worldwide and more than 150M…","markups":[{"type":3,"start":12,"end":19,"href":"https://www.etermax.com/home/?lang=en","title":"","rel":"noopener","anchorType":0},{"type":3,"start":291,"end":303,"href":"https://play.google.com/store/apps/details?id=com.etermax.preguntados.lite","title":"","rel":"noopener","anchorType":0},{"type":3,"start":308,"end":322,"href":"https://play.google.com/store/apps/details?id=com.etermax.trivia.preguntados2","title":"","rel":"noopener","anchorType":0}]}],"sections":[{"name":"90e0","startIndex":0}]},"isFullContent":false,"subtitle":"etermax shows how simple improvements can help drive revenue"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"}}},"paging":{"path":"/_/api/collections/1f8baa23933d/stream","next":{"to":"1615578380061","ignoredIds":[],"page":2}},"collection":{"id":"1f8baa23933d","name":"Google Play Apps & Games","slug":"googleplaydev","tags":["ANDROID DEVELOPERS","APPS","GAMES","GOOGLE PLAY"],"creatorId":"a28469f5b06f","description":"Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.","shortDescription":"Tips, trends, and industry thoughts for app and game…","image":{"imageId":"1*PwgNVOb5tR6qM0jJxqrIkw.jpeg","filter":"","backgroundSize":"","originalWidth":400,"originalHeight":400,"strategy":"resample","height":0,"width":0},"metadata":{"followerCount":28368,"activeAt":1703005263580},"virtuals":{"permissions":{"canPublish":false,"canPublishAll":false,"canRepublish":false,"canRemove":false,"canManageAll":false,"canSubmit":false,"canEditPosts":false,"canAddWriters":false,"canViewStats":false,"canSendNewsletter":false,"canViewLockedPosts":false,"canViewCloaked":false,"canEditOwnPosts":false,"canBeAssignedAuthor":false,"canEnrollInHightower":false,"canLockPostsForMediumMembers":false,"canLockOwnPostsForMediumMembers":false,"canViewNewsletterV2Stats":false,"canCreateNewsletterV3":false},"isSubscribed":false,"isEnrolledInHightower":false,"isEligibleForHightower":false,"isSubscribedToCollectionEmails":false,"isMuted":false,"canToggleEmail":false,"isWriter":false},"logo":{"imageId":"1*g0aLqgJDhirtGQEiD6KPZA.png","filter":"","backgroundSize":"","originalWidth":266,"originalHeight":56,"strategy":"resample","height":0,"width":0},"twitterUsername":"googleplaybiz","collectionMastheadId":"ab215cfa55dc","sections":[{"type":2,"collectionHeaderMetadata":{"title":"","description":"Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.","backgroundImage":{},"logoImage":{"id":"1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png","originalWidth":3657,"originalHeight":745,"alt":"Google Play Apps & Games"},"alignment":2,"layout":5}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":25,"postIds":["dc3aaa65902a","d08acfc967e9","a15ef286b997","e2a970524967","e9e7099dc8b6","863cedb9fbc6","b256803dec93","7b8dd8b63f7c","eb181fcedae4","e71779286ff4","1847b16c86a7","822cc8f17420","1e2d9eed4ff4","2fdb3e4dccc4","d296dee6ddf8","efda3b6d7917","1cfef4ac08b","422d58c0f83e","d0ce06f3f839","b2a4e7dd1276","7ad5d208025d","ea0e8003b0f9","cf7806e33726","55be305c3711","27ff7ab9625a"]}},{"type":3,"promoMetadata":{"sectionHeader":"","promoId":"7b692280207f"}}],"tintColor":"#FF2861FF","lightText":false,"favicon":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"colorPalette":{"defaultBackgroundSpectrum":{"colorPoints":[{"color":"#FF427EFF","point":0},{"color":"#FF4076FF","point":0.1},{"color":"#FF3E6EE6","point":0.2},{"color":"#FF3B65CE","point":0.3},{"color":"#FF375CB6","point":0.4},{"color":"#FF33539E","point":0.5},{"color":"#FF2E4987","point":0.6},{"color":"#FF293E71","point":0.7},{"color":"#FF22335B","point":0.8},{"color":"#FF1A2744","point":0.9},{"color":"#FF111A2E","point":1}],"backgroundColor":"#FFFFFFFF"},"tintBackgroundSpectrum":{"colorPoints":[{"color":"#FF2861FF","point":0},{"color":"#FF4177FF","point":0.1},{"color":"#FF588AFF","point":0.2},{"color":"#FF6E9BFF","point":0.3},{"color":"#FF83ABFF","point":0.4},{"color":"#FF97BBFF","point":0.5},{"color":"#FFABC9FF","point":0.6},{"color":"#FFBED7FF","point":0.7},{"color":"#FFD0E5FF","point":0.8},{"color":"#FFE3F3FF","point":0.9},{"color":"#FFF5FFFF","point":1}],"backgroundColor":"#FF2861FF"},"highlightSpectrum":{"colorPoints":[{"color":"#FFE5F4FF","point":0},{"color":"#FFE0F2FF","point":0.1},{"color":"#FFDBF0FF","point":0.2},{"color":"#FFD6EEFF","point":0.3},{"color":"#FFD1EDFF","point":0.4},{"color":"#FFCBEBFF","point":0.5},{"color":"#FFC6E9FF","point":0.6},{"color":"#FFC0E7FF","point":0.7},{"color":"#FFBAE5FF","point":0.8},{"color":"#FFB4E3FF","point":0.9},{"color":"#FFAEE1FF","point":1}],"backgroundColor":"#FFFFFFFF"},"darkBackgroundSpectrum":{"colorPoints":[{"color":"#FF5A98FF","point":0},{"color":"#FF6AA3FF","point":0.1},{"color":"#FF79ADFF","point":0.2},{"color":"#FF88B6FF","point":0.3},{"color":"#FF96BFFF","point":0.4},{"color":"#FFA4C8FF","point":0.5},{"color":"#FFB1D0FF","point":0.6},{"color":"#FFBED8FF","point":0.7},{"color":"#FFCBE0FF","point":0.8},{"color":"#FFD8E8FF","point":0.9},{"color":"#FFE4EFFF","point":1}],"backgroundColor":"#FF000000"}},"navItems":[{"type":5,"title":"Most read","url":"https://medium.com/googleplaydev/archive"},{"type":1,"title":"Apps","tagSlug":"android-app-development","url":"https://medium.com/googleplaydev/tagged/android-app-development","source":"tagSlug"},{"type":1,"title":"Games","tagSlug":"game-development","url":"https://medium.com/googleplaydev/tagged/game-development","source":"tagSlug"},{"type":1,"title":"Monetization","tagSlug":"monetization","url":"https://medium.com/googleplaydev/tagged/monetization","source":"tagSlug"},{"type":1,"title":"Trends & insights","tagSlug":"insights","url":"https://medium.com/googleplaydev/tagged/insights","source":"tagSlug"},{"type":3,"title":"newsletter","url":"https://g.co/play/monthlynews"}],"colorBehavior":1,"ampLogo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"header":{"title":"","description":"Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.","backgroundImage":{},"logoImage":{"id":"1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png","originalWidth":3657,"originalHeight":745,"alt":"Google Play Apps & Games"},"alignment":2,"layout":5},"subscriberCount":28368,"tagline":"Tips, trends, and industry thoughts for app and game developers.","isOptedIntoAurora":false,"isCurationAllowedByDefault":false,"polarisCoverImage":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"ptsQualifiedAt":1616092908175,"type":"Collection"},"header":{"title":"","description":"Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.","backgroundImage":{},"logoImage":{"id":"1*ZZCQoKMgyv2KCrZBxyH-qw@2x.png","originalWidth":3657,"originalHeight":745,"alt":"Google Play Apps & Games"},"alignment":2,"layout":5},"streamItems":[{"createdAt":1732665887733,"randomId":"a8b6fac90de9","section":{"items":[{"post":{"postId":"dc3aaa65902a"},"itemType":"post"},{"post":{"postId":"d08acfc967e9"},"itemType":"post"},{"post":{"postId":"a15ef286b997"},"itemType":"post"},{"post":{"postId":"e2a970524967"},"itemType":"post"},{"post":{"postId":"e9e7099dc8b6"},"itemType":"post"},{"post":{"postId":"863cedb9fbc6"},"itemType":"post"},{"post":{"postId":"b256803dec93"},"itemType":"post"},{"post":{"postId":"7b8dd8b63f7c"},"itemType":"post"},{"post":{"postId":"eb181fcedae4"},"itemType":"post"},{"post":{"postId":"e71779286ff4"},"itemType":"post"},{"post":{"postId":"1847b16c86a7"},"itemType":"post"},{"post":{"postId":"822cc8f17420"},"itemType":"post"},{"post":{"postId":"1e2d9eed4ff4"},"itemType":"post"},{"post":{"postId":"2fdb3e4dccc4"},"itemType":"post"},{"post":{"postId":"d296dee6ddf8"},"itemType":"post"},{"post":{"postId":"efda3b6d7917"},"itemType":"post"},{"post":{"postId":"1cfef4ac08b"},"itemType":"post"},{"post":{"postId":"422d58c0f83e"},"itemType":"post"},{"post":{"postId":"d0ce06f3f839"},"itemType":"post"},{"post":{"postId":"b2a4e7dd1276"},"itemType":"post"},{"post":{"postId":"7ad5d208025d"},"itemType":"post"},{"post":{"postId":"ea0e8003b0f9"},"itemType":"post"},{"post":{"postId":"cf7806e33726"},"itemType":"post"},{"post":{"postId":"55be305c3711"},"itemType":"post"},{"post":{"postId":"27ff7ab9625a"},"itemType":"post"}],"layout":4},"itemType":"section","type":"StreamItem"}]}) // ]]></script><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e8ddce3fda481d8',t:'MTczMjY2NTg4OC4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html>