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.pricing-table.pricing-table-classic .pricing-table-bottom .pricing-table-button a:focus, .pricing-table.pricing-table-classic .pricing-table-body ul li .pricing-list-icon i, .pricing-table.pricing-table-classic .pricing-table-header-wrapper .pricing-table-header, .map-3d-tour .map-3d-tour-iframe .map-3d-tour-music-button i, .map-3d-tour .map-3d-tour-iframe .close, .social-media-widget.social-media-white ul li a:hover, .social-media-widget.social-media-white ul li a:focus, .content-widget-title.small i, .content-heading .heading-navigation i, .edit-link a:focus, .edit-link a:hover, .eventstation-pagination>li>a:hover, .eventstation-pagination>li>a:focus, button:hover, input[type="submit"]:hover, button:active, input[type="submit"]:active, button:active:hover, input[type="submit"]:active:hover, button:active:focus, input[type="submit"]:active:focus, button:active:visited, input[type="submit"]:active:visited, button:focus, input[type="submit"]:focus, .woocommerce #respond input#submit.alt:hover, .woocommerce a.button.alt:hover, .woocommerce button.button.alt:hover, .woocommerce input.button.alt:hover, .woocommerce #respond input#submit:hover, .woocommerce a.button:hover, .woocommerce button.button:hover, .woocommerce input.button:hover, a:hover, a:focus, .woocommerce-message:before, .woocommerce-info, .wpb-js-composer .eventstation-tab.vc_tta-tabs:not([class*=vc_tta-gap]):not(.vc_tta-o-no-fill).vc_tta-tabs-position-top .vc_tta-tab.vc_active>a, .wpb-js-composer .vc_tta.vc_general.eventstation-tab .vc_tta-tab>a:hover, .wpb-js-composer .vc_tta.vc_general.eventstation-tab .vc_tta-tab>a:focus, .wpb-js-composer .eventstation-tab .vc_tta-tab>a:hover, .wpb-js-composer .eventstation-tab .vc_tta-tab>a:focus { color:#176dbd; } .post-social-share ul li a:hover, .post-social-share ul li a:focus, .category-post-list article .post-wrapper .post-bottom .post-navigation nav ul li a:hover, .category-post-list article .post-wrapper .post-bottom .post-navigation nav ul li a:focus, .category-post-list article .post-wrapper .post-bottom .page-links span:hover, .category-post-list article .post-wrapper .post-bottom .single-tag-list span:hover, .page404 .content404 .content404-bottom button:hover, .page404 .content404 .content404-bottom button:focus, .page404 .content404 .content404-bottom button, .widget_tag_cloud a:hover, .widget_tag_cloud a:focus, .eventstation-tab.vc_tta-tabs:not([class*=vc_tta-gap]):not(.vc_tta-o-no-fill).vc_tta-tabs-position-top .vc_tta-tab.vc_active>a, .vc_tta-color-white.vc_tta-style-modern.eventstation-tab .vc_tta-tab>a:hover, .vc_tta-color-white.vc_tta-style-modern.eventstation-tab .vc_tta-tab>a:focus, .schedule-widget.style3 .tab-content .tab-content-schedule-list li .hour, .pricing-table.pricing-table-classic .pricing-table-bottom .pricing-table-button a:hover .separator, .pricing-table.pricing-table-classic .pricing-table-bottom .pricing-table-button a:focus .separator, .edit-link a:focus, .edit-link a:hover, .eventstation-pagination>li>a:hover, .eventstation-pagination>li>a:focus, button.alternative-button:hover, input[type="submit"].alternative-button:hover, button.alternative-button:focus, input[type="submit"].alternative-button:focus, button.alternative-button:active, input[type="submit"].alternative-button:active, button.alternative-button:active:hover, input[type="submit"].alternative-button:active:hover, button.alternative-button:active:focus, input[type="submit"].alternative-button:active:focus, button.alternative-button:active:visited, input[type="submit"].alternative-button:active:visited, button:hover, input[type="submit"]:hover, button:active, input[type="submit"]:active, button:active:hover, input[type="submit"]:active:hover, button:active:focus, input[type="submit"]:active:focus, button:active:visited, input[type="submit"]:active:visited, button:focus, input[type="submit"]:focus, .woocommerce #respond input#submit.alt:hover, .woocommerce a.button.alt:hover, .woocommerce button.button.alt:hover, .woocommerce input.button.alt:hover, .woocommerce #respond input#submit:hover, .woocommerce a.button:hover, .woocommerce button.button:hover, .woocommerce input.button:hover, button, input[type="submit"], .woocommerce #respond input#submit.alt, .woocommerce a.button.alt, .woocommerce button.button.alt, .woocommerce input.button.alt, .woocommerce #respond input#submit, .woocommerce a.button, .woocommerce button.button, .woocommerce input.button, .wpb-js-composer .eventstation-tab.vc_tta-tabs:not([class*=vc_tta-gap]):not(.vc_tta-o-no-fill).vc_tta-tabs-position-top .vc_tta-tab.vc_active>a, .wpb-js-composer .vc_tta.vc_general.eventstation-tab .vc_tta-tab>a:hover, .wpb-js-composer .vc_tta.vc_general.eventstation-tab .vc_tta-tab>a:focus, .wpb-js-composer .eventstation-tab .vc_tta-tab>a:hover, .wpb-js-composer .eventstation-tab .vc_tta-tab>a:focus, .service-box.service-box-icon-style h2 a:hover, .service-box.service-box-icon-style h2 a:focus { border-color:#176dbd; } .counter-box .counter-box-general-wrapper .counter-box-general-content-wrapper .counter-box-general-content .counter-box-button a:hover span, .counter-box .counter-box-general-wrapper .counter-box-general-content-wrapper .counter-box-general-content .counter-box-button a:focus span, .counter-box .counter-box-general-wrapper .counter-box-general-content-wrapper .counter-box-general-content .counter-box-button a:hover i, .counter-box .counter-box-general-wrapper .counter-box-general-content-wrapper .counter-box-general-content .counter-box-button a:focus i { border-left-color:#176dbd; } .counter-box .DateCountdown .time_circles > div:after,.pricing-table.pricing-table-classic .pricing-table-header-wrapper .pricing-table-header .separator { border-right-color:#176dbd; } .woocommerce-info, .woocommerce-message, .header-wrapper .header .dropdown-menu { border-top-color:#176dbd; } .woocommerce span.onsale, .woocommerce .widget_price_filter .ui-slider .ui-slider-handle, .woocommerce .widget_price_filter .ui-slider .ui-slider-range { background-color:#176dbd; } @media (min-width: 768px) { .header-wrapper .header .menu-area .navbar-nav li .dropdown-menu li a:focus, .header-wrapper .header .menu-area .navbar-nav li .dropdown-menu li a:hover, .header-wrapper.header-alternative.fixed-header .menu-area .navbar-nav>li>a:focus, .header-wrapper.header-alternative.fixed-header .menu-area .navbar-nav>li>a:hover { color:#176dbd; } .header-wrapper.header-default .header .navbar-toggle .icon-bar, .header-wrapper.fixed-header .header .navbar-toggle .icon-bar { background:#176dbd; } } .schedule-widget.style3 .nav-tabs li a, .schedule-widget.style3 .nav-tabs li a:visited { background: transparent; color: #FFFFFF; } .eventstation-pagination>li>a:hover, .eventstation-pagination>li>a:focus { background: #FFFFFF; } .edit-link a:focus, .edit-link a:hover { background: #FFF; } a, a:visited { color:#1ba0e2; } a:hover, a:focus { color:#1b65e5; } h1, h2, h3, h4, h5, h6 { color:#176dbd; } input[type="email"], input[type="number"], input[type="password"], input[type="tel"], input[type="url"], input[type="text"], input[type="time"], input[type="week"], input[type="search"], input[type="month"], input[type="datetime"], input[type="date"], textarea, textarea.form-control, select, .woocommerce form .form-row .select2-container .select2-choice, .form-control { border-color:#176dbd; } input[type="email"], input[type="number"], input[type="password"], input[type="tel"], input[type="url"], input[type="text"], input[type="time"], input[type="week"], input[type="search"], input[type="month"], input[type="datetime"], input[type="date"], textarea, textarea.form-control, select, .woocommerce form .form-row .select2-container .select2-choice, .form-control { background:#ededed; } button, input[type="submit"], .woocommerce #respond input#submit.alt, .woocommerce a.button.alt, .woocommerce button.button.alt, .woocommerce input.button.alt, .woocommerce #respond input#submit, .woocommerce a.button, .woocommerce button.button, .woocommerce input.button { background:#176dbd; } .footer { background-image:url(//blog.socialmediastrategiessummit.com/wp-content/uploads/2017/09/footer-bg.jpg); } /*----- CUSTOM COLOR END -----*/ /*----- CUSTOM CSS START -----*/ .content-heading { display: none; } .site-sub-content { border-top: thick solid #176dbd; padding-top: 20px; } .disqus-button { width: 100%; } #topshelf { position: fixed; width: 100%; background: #434343; color: #fff; padding: 6px 0; font-size: 13px; z-index: 99; } #topshelf a, #topshelf a:visited { color: #fff; } @media only screen and (max-width: 767px) { .hidemobile { display: none; visibility: hidden; } } .header-wrapper.header-default { padding: 20px 0px 25px; } .footer { margin-top: 24px; padding-top:0; border-top:1px solid #ddd; } .footer-widget { max-width:1200px; margin-left:auto; margin-right:auto; } .footer ul, .footer ul li { list-style-type:none; margin-left:0; padding-left:0; } .footer, .footer ul li, .footer ul li a { font-weight: 300; } ul.arrows { list-style-type:none; } ul.arrows li { padding-left:15px; position: relative; list-style-type:none; line-height:120%; margin-bottom: 8px; } ul.arrows li:before { content: '\f054'; font-family: 'fontawesome'; color: #ddd; position: absolute; top:0; left:0; } input[type="email"], input[type="text"], input.hs-input { font-family:Roboto!important; font-weight:300!important; font-size: 16px!important; padding:4px!important; height:auto!important; background-color:#fff!important; } .vc_pageable-slide-wrapper .vc_grid-item.vc_col-sm-12 { width:50%; } .vc_pageable-slide-wrapper .vc_grid-item.vc_col-sm-12:first-child { width: 100%; } div.full-width-post .col-sm-6 { width: 100%!important; } div.full-width-post .col-sm-6 article { background-color: #eee; } div.full-width-post .blog-posts-widget ul li h2:after { background: transparent!important; } div.full-width-post .blog-posts-widget ul li h2 a { color: #1ba0e2!important; text-transform: none!important; font-size: 27px!important; padding: 0 10px!important; } div.full-width-post .blog-posts-widget .image a { display: block; max-height: 420px; overflow: hidden; } .vc_pageable-slide-wrapper .vc_grid-item.vc_col-sm-12 .vc_btn3-container { display:none; } @media screen and (max-width:800px) { .vc_pageable-slide-wrapper .vc_grid-item.vc_col-sm-12 { width:100%; } } .container-fluid { padding: 0 24px; } .widget-box .widget-title h4::before { content:''; background: #fff; width:0; margin-right:0; } .widget-title { padding-bottom: 6px; } .actions { margin-top:6px; } .actions .hs-button { width:100%; max-width:300px; } .wpb_wrapper p { margin-bottom: 0.8em; } .vc_gitem-post-data-source-post_excerpt { display:none; } .vc_custom_heading a:link, .vc_custom_heading a:visited { color:#1ba0e2; } body { font-weight:300; color:#111; background-color:#f8f8f8; } .vc_gitem-zone { background-color: #eee; } .vc_gitem-zone-img { opacity:0; } .vc_gitem-zone.vc_gitem-zone-a.vc_gitem-is-link { height:0; box-sizing: content-box; padding-top:75%; overflow:hidden; } .vc_pageable-slide-wrapper .vc_grid-item.vc_col-sm-12:first-child .vc_gitem-zone.vc_gitem-zone-a.vc_gitem-is-link { padding-top: 50%; } .vc_custom_heading.vc_gitem-post-data.vc_gitem-post-data-source-post_title h1 { margin-top:12px; padding-top:0; } .vc_pageable-slide-wrapper.vc_clearfix { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .vc_pageable-slide-wrapper.vc_clearfix .vc_grid-item { background-color:#eee; padding-right:0!important; padding-bottom:0!important; border-right:30px solid #f8f8f8; border-bottom:30px solid #f8f8f8; } .header-wrapper.header-default { background: #fff; border-bottom: 1px #eee solid; padding-bottom:0px; } .site-sub-content { border-top:0; } @media screen and (min-width:768px) { .header-wrapper.header-default .menu-area .navbar-nav > li > a, .header-wrapper.header-default .menu-area .navbar-nav > li > a:visited { font-weight: 500; 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has-post-thumbnail hentry category-video tag-content-creation tag-facebook tag-instagram tag-instagram-marketing tag-marketing tag-social-media tag-social-media-marketing tag-video tag-video-creation tag-video-marketing"> <div class="post-wrapper"> <div class="post-header"> <ul class="post-information"> <li class="author"><i class="fa fa-user"></i> Author: <span><a href="https://blog.socialmediastrategiessummit.com/author/lauren_moreno/" title="Posts by Lauren Moreno" rel="author">Lauren Moreno</a></span></li> <li class="separator">-</li> <li class="date"><i class="fa fa-calendar-check-o"></i> Date: <span>June 20, 2019</span></li> </ul> <h2>Here’s What To Do With Your Live Video Once It’s Over</h2> </div> <div class="post-image"> <img width="620" height="412" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAmwAAAGcAQMAAABeIW7iAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAADZJREFUGBntwYEAAAAAw6D7U0/hANUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4BR/JAABhXbzcwAAAABJRU5ErkJggg==" class="attachment-eventstation-blog-list size-eventstation-blog-list wp-post-image lazyload" alt="Live video" decoding="async" data-wp-pid="1869" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM.png?x37903" data-srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM.png 620w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM-300x199.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM-600x399.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM-800x532.png 800w" data-sizes="auto" data-eio-rwidth="620" data-eio-rheight="412" /><noscript><img width="620" height="412" src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM.png?x37903" class="attachment-eventstation-blog-list size-eventstation-blog-list wp-post-image" alt="Live video" decoding="async" srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM.png 620w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM-300x199.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM-600x399.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-12.59.46-PM-800x532.png 800w" sizes="(max-width: 620px) 100vw, 620px" data-wp-pid="1869" data-eio="l" /></noscript> </div> <div class="post-content"> <div class="wpsso-pinterest-image" id="pin-it-post-1860_type-post" style="width:0;height:0;display:none !important;"><img src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/pasted-image-0-1588-1200x855.png?x37903" width="0" height="0" class="skip-lazy" style="width:0;height:0;" alt="" data-pin-description="Marketers have more opportunities than ever to create and share live video, but this means that we have to get more savvy in our approach in order to keep achieving a positive return on investment. In 2019." /></div><p><span style="font-weight: 400;">In April 2016, Facebook </span><a href="http://newsroom.fb.com/news/2016/04/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook/"><span style="font-weight: 400;">launched Facebook Live</span></a><span style="font-weight: 400;"> and the response from marketers was initially very positive. 25% of brands posted a live video that year (</span><a href="https://buffer.com/resources/live-video-2019"><span style="font-weight: 400;">Buffer</span></a><span style="font-weight: 400;">). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with </span><a href="https://livestream.com/blog/live-video-strategy-marketing-statistics"><span style="font-weight: 400;">82%</span></a><span style="font-weight: 400;"> reporting that they prefer to watch live video overseeing a social post and </span><a href="https://techjury.net/stats-about/live-streaming/"><span style="font-weight: 400;">63% of people aged 18-34</span></a><span style="font-weight: 400;"> watch live streaming content regularly.</span> <p><span style="font-weight: 400;">Marketers have more opportunities than ever to create and share live video, but this means that we have to get savvier in our approach in order to keep achieving a positive return on investment. In 2019, it isn’t enough to broadcast your live video on social and move on. Live video needs to be an integral part of your overall video and cross-channel marketing strategy. If you aren’t sure how to make the most of these creative assets, read our 10 steps to take once your live video has ended.</span> <div id="attachment_1861" style="width: 610px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-1861" decoding="async" class="wp-image-1861 size-full lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAlgAAADYAQMAAAANhw9uAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACdJREFUGBntwTEBAAAAwiD7p14ND2AAAAAAAAAAAAAAAAAAAADAvQBAIAABAOFhKwAAAABJRU5ErkJggg==" alt="live video " width="600" height="216" data-wp-pid="1861" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/rm-facebook-edit-video-1.png?x37903" data-srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/rm-facebook-edit-video-1.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/rm-facebook-edit-video-1-300x108.png 300w" data-sizes="auto" data-eio-rwidth="600" data-eio-rheight="216" /><noscript><img aria-describedby="caption-attachment-1861" decoding="async" class="wp-image-1861 size-full" src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/rm-facebook-edit-video-1.png?x37903" alt="live video " width="600" height="216" data-wp-pid="1861" srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/rm-facebook-edit-video-1.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/rm-facebook-edit-video-1-300x108.png 300w" sizes="(max-width: 600px) 100vw, 600px" data-eio="l" /></noscript><p id="caption-attachment-1861" class="wp-caption-text">Source: <a href="https://www.socialmediaexaminer.com/how-to-repurpose-your-facebook-live-videos/">Social Media Examiner</a></div> <h2><b>1. Download (or Save) the Live Video</b></h2> <p><span style="font-weight: 400;">It may be ephemeral in nature, but that doesn’t mean that you can’t extend the lifespan of each live video by saving a copy. For Facebook Live Streams, you can share the post to your profile or download the video file. Downloading the actual video file allows you to repost in a number of places (more on that later). </span> <p><span style="font-weight: 400;">If you’re going live on Instagram, you’ll want to adjust your Instagram Live settings to automatically save videos to your camera roll. This will allow you to </span><a href="https://help.instagram.com/345254155893590?helpref=faq_content"><span style="font-weight: 400;">share the live video to Instagram Stories</span></a><span style="font-weight: 400;"> and to keep an archive in your Stories Highlights. If you are new to Instagram Live, check out our recent post with our </span><a href="https://blog.socialmediastrategiessummit.com/top-14-instagram-live-tips/"><span style="font-weight: 400;">Top 14 Tips on Instagram Live</span></a><span style="font-weight: 400;">. </span> <h2><b>2. Create snippets from your live video</b></h2> <p><span style="font-weight: 400;">Statistics show that viewers engage with live video up to 8 times longer than pre-recorded video. That can mean that viewers will watch, on average, 42.8 minutes of live video. That’s a pretty powerful reason to create longer-form content, but long videos don’t work on all platforms. To make the most of your live video on other platforms, you may want to edit the content down into shorter snippets. For example, if you talk about product features during one part of your live video, create a one minute cut of that section to embed on your website.</span> <p><span style="font-weight: 400;">To create different versions of your video, download a copy and then edit using video software such as Adobe Premier or Final Cut. </span> <h2><b>3. Upload & share your live video on other social media channels</b></h2> <p><span style="font-weight: 400;">Once you’ve downloaded your video from Facebook and created alternate versions, you can expand the reach of the content by sharing it to other platforms. Youtube plays over </span><a href="https://www.oberlo.com/blog/video-marketing-statistics"><span style="font-weight: 400;">1 billion hours of video</span></a><span style="font-weight: 400;"> to its 1.5 billion users every day. It’s pretty likely that you have a target audience that is on Youtube but missed your Facebook live. Plus, if you upload your video to YouTube, you can make additional edits such as trimming, adding a description, or a branded watermark. </span> <p><span style="font-weight: 400;">Another great way to reach more people with your video is to share the post to any Facebook groups that you are a member of. Just make sure the topic of the video is relevant to the group you are posting to.</span> <div id="attachment_1862" style="width: 1034px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-1862" decoding="async" class="wp-image-1862 size-large lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAKzAQMAAAC6Xe0hAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAG1JREFUGBntwTEBAAAAwiD7p14MH2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAALwFXEIAAWjrAV4AAAAASUVORK5CYII=" alt="live video" width="1024" height="691" data-wp-pid="1862" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-1024x691.png?x37903" data-srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-1024x691.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-300x203.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-768x519.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-600x405.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-800x540.png 800w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM.png 1872w" data-sizes="auto" data-eio-rwidth="1024" data-eio-rheight="691" /><noscript><img aria-describedby="caption-attachment-1862" decoding="async" class="wp-image-1862 size-large" src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-1024x691.png?x37903" alt="live video" width="1024" height="691" data-wp-pid="1862" srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-1024x691.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-300x203.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-768x519.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-600x405.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM-800x540.png 800w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.35.45-PM.png 1872w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" /></noscript><p id="caption-attachment-1862" class="wp-caption-text">Source: <a href="https://johnwind.com/">John Wind</a></div> <h2><b>4. Create a Facebook Ad from your FB live video</b></h2> <p><span style="font-weight: 400;">The organic reach of live video is up to </span><a href="https://www.wordstream.com/blog/ws/2017/07/31/facebook-live-guide"><span style="font-weight: 400;">three times stronger</span></a><span style="font-weight: 400;"> than most regular page posts, but that doesn’t mean you shouldn’t put budget behind the video. If you are creating ads from your live video, you are in good company. Year over year, ad views on live video streaming grew </span><a href="https://techjury.net/stats-about/live-streaming/"><span style="font-weight: 400;">56%</span></a><span style="font-weight: 400;"> in 2018.</span> <div id="attachment_1866" style="width: 1034px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-1866" decoding="async" class="wp-image-1866 size-large lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAK/AQMAAADNny1aAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAG5JREFUGBntwTEBAAAAwiD7p14MH2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADAW2JOAAH+QwCfAAAAAElFTkSuQmCC" alt="live video" width="1024" height="703" data-wp-pid="1866" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-1024x703.png?x37903" data-srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-1024x703.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-300x206.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-768x528.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-600x412.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-800x550.png 800w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-1200x824.png 1200w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM.png 1904w" data-sizes="auto" data-eio-rwidth="1024" data-eio-rheight="703" /><noscript><img aria-describedby="caption-attachment-1866" decoding="async" class="wp-image-1866 size-large" src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-1024x703.png?x37903" alt="live video" width="1024" height="703" data-wp-pid="1866" srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-1024x703.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-300x206.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-768x528.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-600x412.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-800x550.png 800w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM-1200x824.png 1200w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.33.44-PM.png 1904w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" /></noscript><p id="caption-attachment-1866" class="wp-caption-text">Source: <a href="https://johnwind.com/">John Wind</a></div> <p><span style="font-weight: 400;">Before you start running your live video ad, it’s a good idea to change the thumbnail of your video. To do this, click “edit video,” and click on the “thumbnail” section. You can choose from auto-generated images or upload a custom image. This is the first thing readers will see and is critical in creating that ‘thumb-stopping’ effect, so make sure it’s a powerful image. </span> <p><span style="font-weight: 400;">There are two options to advertise your live video. The first is to boost the post, which is a simple way to create more engagement on the post. This can be done after your live video has ended. While the boost feature once limited your targeting capabilities, you can now access all of your custom audiences and pixel information within the boost setup screen. Your second option is to create an ad from an existing post within Facebook Ads Manager. This allows you to optimize your ad for video views.</span> <div id="attachment_1864" style="width: 1034px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-1864" decoding="async" class="wp-image-1864 size-large lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAGyAQMAAABA6SQZAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAExJREFUGBntwQEBAAAAgqD+r3ZIwAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAO4F2rIAAQbWQGAAAAAASUVORK5CYII=" alt="live video" width="1024" height="434" data-wp-pid="1864" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-1024x434.png?x37903" data-srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-1024x434.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-300x127.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-768x325.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-600x254.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-800x339.png 800w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM.png 1874w" data-sizes="auto" data-eio-rwidth="1024" data-eio-rheight="434" /><noscript><img aria-describedby="caption-attachment-1864" decoding="async" class="wp-image-1864 size-large" src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-1024x434.png?x37903" alt="live video" width="1024" height="434" data-wp-pid="1864" srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-1024x434.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-300x127.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-768x325.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-600x254.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM-800x339.png 800w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-2.40.01-PM.png 1874w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" /></noscript><p id="caption-attachment-1864" class="wp-caption-text">Source: <a href="http://team624comm.com/">Team 624 Communications</a></div> <h2><b>5. Create a custom audience from your live video viewers</b></h2> <p><span style="font-weight: 400;">Once your ad has run through its budget, create a custom audience of video viewers in the from those that watched your video. This audience can be used to serve retargeting ads to – driving them to visit your website, fill out a lead form or make a purchase. This strategy can help push video viewers further through the marketing funnel and keep them engaged with your brand, long after your video has ended. </span> <h2><b>6. Send your Live Video to your email subscribers</b></h2> <p><span style="font-weight: 400;">According to a recent study by Livestream and New York Magazine, </span><a href="https://livestream.com/blog/live-video-statistics-livestream"><span style="font-weight: 400;">80% of consumers</span></a><span style="font-weight: 400;"> surveyed would rather watch live video from a brand than read a blog. Connect with your email list by sending them a recap of the live video and a link to watch the entire video. This is a great way to serve your email list with content that they are hungry for. </span> <div id="attachment_1870" style="width: 569px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-1870" decoding="async" class="wp-image-1870 size-full lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAi8AAAD+AQMAAADI53ekAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACdJREFUGBntwQEBAAAAgqD+r3ZIwAAAAAAAAAAAAAAAAAAAAAAAOBFGcgABxac1nQAAAABJRU5ErkJggg==" alt="live video" width="559" height="254" data-wp-pid="1870" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-1.12.27-PM.png?x37903" data-srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-1.12.27-PM.png 559w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-1.12.27-PM-300x136.png 300w" data-sizes="auto" data-eio-rwidth="559" data-eio-rheight="254" /><noscript><img aria-describedby="caption-attachment-1870" decoding="async" class="wp-image-1870 size-full" src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-1.12.27-PM.png?x37903" alt="live video" width="559" height="254" data-wp-pid="1870" srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-1.12.27-PM.png 559w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-20-at-1.12.27-PM-300x136.png 300w" sizes="(max-width: 559px) 100vw, 559px" data-eio="l" /></noscript><p id="caption-attachment-1870" class="wp-caption-text">Source: <a href="https://www.oberlo.com/blog/video-marketing-statistics">Oberlo</a></div> <h2><b>7. Embed the Live Video on your website or blog</b></h2> <p><span style="font-weight: 400;">As the graphic above mentions, the average website visitor spends 88% more time on a website that has video. If your live video talks about specific products or collections, add the video (or a snippet) to product or collection pages. If your live video is more lifestyle-focused, create an easy-to-locate landing page that archives all of your videos. </span> <p><span style="font-weight: 400;">Not sure how to get the video on your website? Follow these </span><a href="https://www.facebook.com/help/587160588142067?helpref=faq_content"><span style="font-weight: 400;">Facebook embed instructions</span></a><span style="font-weight: 400;">. </span> <h2><b>8. Share the live video with your promotional partners</b></h2> <p><span style="font-weight: 400;">Some of the most engaging live videos feature interviews or Q&A sessions with other brands, organizations or influencers. Capitalize on your partners’ social audience to stretch your video’s reach even further. If you are the host of the live video, make sure to share a link to the video with your partners. Be specific about when and where you would like them to share the video, how they should tag you and what links to include. (These agreements are best sorted out before the video takes place to make sure everyone is on the same page). </span> <h2><b>9. Reuse your live video to promote a similar event</b></h2> <p><span style="font-weight: 400;">Live video is a great way to promote an upcoming event, especially if you have content from a similar event that happened in the past. </span><a href="https://techjury.net/stats-about/live-streaming/"><span style="font-weight: 400;">67% of audiences</span></a><span style="font-weight: 400;"> who watched a live stream purchased a ticket to a similar event the next time it occurred. This try-it-before-you-buy-it tactic gives your audience a good idea of what they can expect at the upcoming event. According to the same study, 45% of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker or performer. Use your existing live videos to draw your audience in, and then offer them a premium upgrade.</span> <div id="attachment_1865" style="width: 1034px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-1865" decoding="async" class="wp-image-1865 size-large lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAKxAQMAAAD3lUwqAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAG1JREFUGBntwTEBAAAAwiD7p14MH2AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAG8BW0AAAZeSJcgAAAAASUVORK5CYII=" alt="live video" width="1024" height="689" data-wp-pid="1865" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-1024x689.png?x37903" data-srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-1024x689.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-300x202.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-768x517.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-600x404.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-800x538.png 800w" data-sizes="auto" data-eio-rwidth="1024" data-eio-rheight="689" /><noscript><img aria-describedby="caption-attachment-1865" decoding="async" class="wp-image-1865 size-large" src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-1024x689.png?x37903" alt="live video" width="1024" height="689" data-wp-pid="1865" srcset="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-1024x689.png 1024w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-300x202.png 300w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-768x517.png 768w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-600x404.png 600w, https://blog.socialmediastrategiessummit.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-19-at-3.15.02-PM-800x538.png 800w" sizes="(max-width: 1024px) 100vw, 1024px" data-eio="l" /></noscript><p id="caption-attachment-1865" class="wp-caption-text">Source: <a href="https://johnwind.com/">John Wind</a></div> <h2><b>10. Take note of your video metrics to use as benchmarks for future live videos.</b></h2> <p><span style="font-weight: 400;">Revisit the goals and key performance indicators you set before your live stream to assess how your live video performed. Visit your Insights – Video tab to review total minutes viewed, unique viewers, peak live viewers, average view time, demographics of those who watched and other key data. These metrics will paint a picture for where the video performed well and where you could improve the next time around. </span> <p><span style="font-weight: 400;">If it’s your first live stream, use these metrics as a benchmark for future campaigns. Keep in mind that it may take some time to build up an audience for your live videos. Create a schedule and identify consistent themes for your live videos. This way your audience will know what to expect from you and will be more likely to tune in for your next campaign. </span> <p><span style="font-weight: 400;">While some of the initial buzz around live video marketing may have died down, it’s still an incredibly effective way to reach your customers. Consumers love live video: </span><a href="https://techjury.net/stats-about/live-streaming/"><span style="font-weight: 400;">47%</span></a><span style="font-weight: 400;"> of live streaming video viewers worldwide are watching more live videos compared to a year ago. As this highly engaging medium continues to grow, it will become even more important to invest in making the most of your live videos. Are you using live video as a part of your marketing strategy? If so, what distribution steps do you take once the camera is turned off?</span> <hr /> <h2>Looking for more?!</h2> <p>Check out all of our latest insights into <a href="https://blog.socialmediastrategiessummit.com/category/video/">Video Marketing</a> and be sure to register soon for one of our upcoming in-person or virtual social media <a href="https://socialmediastrategiessummit.com/">marketing conferences</a>! <div class="wpsso-rrssb wpsso-rrssb-content wpsso-rrssb-pos-bottom" id="wpsso-rrssb-content-post-1860"><div class="wpsso-rrssb-limit wpsso-rrssb-content-limit" style="max-width:1062px; margin:0 auto;"><div class="rrssb-buttons-cta en_US">Find this content useful? 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