TY - JOUR ID - 2650 TI - A Model for Cooperative Advertising and Pricing Decisions in Manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach JO - International Journal of Supply and Operations Management JA - IJSOM LA - en SN - 23831359 AU - Kazemi, Abolfazl AU - SaeedMohammadi, Zohreh AD - Faculty of Industrial and Mechanical Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran Y1 - 2016 PY - 2016 VL - 2 IS - 4 SP - 1035 EP - 1063 KW - Supply chain KW - Game theory KW - Cooperative advertisement KW - Discount KW - Pricing KW - Coordination DO - 10.22034/2015.4.05 N2 - Coordinating the supply chain is among the most important subjects that is extensively addressed in the related literature. If a supply chain is to be coordinated, it is equivalent to say that we must solve a problem related to competition and cooperation. The game theory is obviously one of the most effective methods to solve such problems, in which the players of the supply chain are assumed to engage in cooperative and non-cooperative games. The current study aims to coordinate a two-level supply chain consisting of a manufacturer and a retailer. This will be achieved using cooperative advertisement along with pricing decisions such that the manufacturer offers a price discount to the retailer and the demand is affected by pricing and advertisement. Cooperative advertisement is a coordinated effort made by all the members of the supply chain to increase the customer demand, in which the retailer does the local advertisement and the manufacturer pays for a portion or all the costs of the retailer advertisement. We consider two models for manufacturer-retailer relation using the game theory: the manufacturer-Stackelberg and the retailer-Stackelberg games with asymmetric power distribution. UR - http://www.ijsom.com/article_2650.html L1 - http://www.ijsom.com/article_2650_d5315bf244c8d8b9a68394e91ec720b5.pdf ER -