The PMA team | Product Marketing Alliance

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>The PMA team | Product Marketing Alliance</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/built/screen.css?v=40a0ffb3ca" /> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-6053654572517474" crossorigin="anonymous"></script> <meta name="author" content="Product Marketing Alliance"> <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "lk29e8rrru"); </script> <script> window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.showLeaderCta; window.isTOCenabled; window.userIdSegment = localStorage.getItem("user_id"); </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <script> var checkUserId = function({ payload, next, integrations }) { var user_id = payload.obj.userId; if(user_id && (user_id.length === 8 || user_id.length !== 36)) { console.log('teacahble user_id still set, clearing'); window.localStorage.removeItem('apc_user_id'); analytics.reset(); analytics.user().anonymousId(payload.obj.anonymousId); delete payload.obj.userId; delete payload.obj.traits; console.log('payload after clearing', payload.obj); } next(payload); }; !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb";analytics.SNIPPET_VERSION="4.13.2"; const tags = []; const authors = []; let primary_tag; let primary_author; primary_author = "Product Marketing Alliance"; primary_tag = ""; authors.push("Product Marketing Alliance") analytics.addSourceMiddleware(checkUserId); analytics.load('1QXU1EtjKmvXZV6lD6rIThALqc6Cv3xb', { user: { persist: true, cookie: { key: 'ajs_alliance_user_id' }, localStorage: { key: 'ajs_alliance_user_traits' } } }); analytics.page({ properties: { primary_tag: primary_tag, primary_author: primary_author, authors: authors, tags: tags } }); }}(); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <meta name="description" content="Wanna get to know the people behind everything we deliver? Then come on in and meet the team - Tina Turner, kangaroos and fun facts guaranteed, career history not so much."> <link rel="icon" href="https://www.productmarketingalliance.com/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png" type="image/png"> <link rel="canonical" href="https://www.productmarketingalliance.com/the-pma-team/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Product Marketing Alliance"> <meta property="og:type" content="website"> <meta property="og:title" content="The PMA team | Product Marketing Alliance"> <meta property="og:description" content="Wanna get to know the people behind everything we deliver? Then come on in and meet the team - Tina Turner, kangaroos and fun facts guaranteed, career history not so much."> <meta property="og:url" content="https://www.productmarketingalliance.com/the-pma-team/"> <meta property="og:image" content="https://www.productmarketingalliance.com/content/images/2024/10/Meet-the-team-meta--1-.png"> <meta property="article:published_time" content="2020-04-14T09:13:07.000Z"> <meta property="article:modified_time" content="2024-11-11T12:46:05.000Z"> <meta property="article:publisher" content="https://www.facebook.com/productmarketingalliance/"> <meta property="article:author" content="https://www.facebook.com/productmarketingalliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="The PMA team | Product Marketing Alliance"> <meta name="twitter:description" content="Wanna get to know the people behind everything we deliver? Then come on in and meet the team - Tina Turner, kangaroos and fun facts guaranteed, career history not so much."> <meta name="twitter:url" content="https://www.productmarketingalliance.com/the-pma-team/"> <meta name="twitter:image" content="https://www.productmarketingalliance.com/content/images/2024/10/Meet-the-team-meta--1-.png"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Product Marketing Alliance"> <meta name="twitter:site" content="@PMMalliance"> <meta name="twitter:creator" content="@PMMalliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Product Marketing Alliance", "url": "https://www.productmarketingalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" } }, "author": { "@type": "Person", "name": "Product Marketing Alliance", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2020/03/pma_logomark_red_whitebg.png", "width": 1024, "height": 1024 }, "url": "https://www.productmarketingalliance.com/author/pma/", "sameAs": [ "https://productmarketingalliance.com", "https://www.facebook.com/productmarketingalliance", "https://twitter.com/PMMalliance" ] }, "headline": "The PMA team | Product Marketing Alliance", "url": "https://www.productmarketingalliance.com/the-pma-team/", "datePublished": "2020-04-14T09:13:07.000Z", "dateModified": "2024-11-11T12:46:05.000Z", "image": { "@type": "ImageObject", "url": "https://www.productmarketingalliance.com/content/images/2024/10/Meet-the-team-meta--1-.png", "width": 1200, "height": 630 }, "description": "Meet Product Marketing Alliance鈥檚 team.聽\n\nLovely to meet you! Each one of us has a pivotal role in making sure you feel like the valued community member that you are.聽\n\nInterested in getting to know us more? Feel free to add us on LinkedIn with the links below.\n\nRichard King | Founder & CEO | LinkedIn\n\nBryony Pearce | CMO | LinkedIn\n\nRose Johnstone | Community & Event Director | LinkedIn\n\nRebecca Boucher | Director of Community & Events Marketing | LinkedIn\n\nChristina Graham | Senior Community M", "mainEntityOfPage": "https://www.productmarketingalliance.com/the-pma-team/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="Product Marketing Alliance" href="https://www.productmarketingalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.productmarketingalliance.com/" data-key="037ff1b85788b54823bfa76dff" data-api="https://product-marketing-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="037ff1b85788b54823bfa76dff" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://product-marketing-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.productmarketingalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=40a0ffb3ca"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=40a0ffb3ca"> <script defer src="/public/comment-counts.min.js?v=40a0ffb3ca" data-ghost-comments-counts-api="https://www.productmarketingalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=40a0ffb3ca"></script><style>:root {--ghost-accent-color: #fe5d4c;}</style> <script> const community = "pma"; </script>  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>   <script async src="https://www.googletagmanager.com/gtag/js?id=G-KVYRMDNSEY"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-KVYRMDNSEY'); </script> <script> window.inArticleAdList = [ { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Certifications/certified-desk-bottom.png', url: 'https://learning.productmarketingalliance.com/' }, { img: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', url: 'https://www.productmarketingalliance.com/pro-plus-membership/' } ]; </script> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-7018118491712057" crossorigin="anonymous"></script> <script> window.postAdsList = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-top.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-mob-top.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'top', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/inhouse-certification-ads/side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: 'Metrics and OKRs', display_location_screen: 'right', type: 'Virtual courses', description: '', buttonText: '', url: '', status: 'active' }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-bottom.png', mobile_image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Paid-Media/Adblocker-Static-Ads/PMA/Membership/members-desk-side.png', image_url: 'https://www.productmarketingalliance.com/pro-plus-membership/', name: 'CS: pre- vs post-launch', date: '', location: '', display_location_by: 'article', display_location_mode: 'global', tag: '', display_location_screen: 'bottom', type: 'Virtual courses', description: '', buttonText: '', url: ' ', status: 'active' } ]; </script> <script> window.execPlusStripeIdList = [ 'price_1MqdS5J9KRHkVzc0L1dVno5M', 'price_1N0hYTJ9KRHkVzc0Gl6n6jAX', 'price_1MqdS6J9KRHkVzc0dODMh7Z6', 'price_1MyzLhJ9KRHkVzc0L7O66JZo', 'price_1N18PjJ9KRHkVzc0TkHVyL8i', 'price_1OgWz1J9KRHkVzc05Dyl9k89', 'price_1P429tJ9KRHkVzc0IRVaQAB0', 'price_1OZsb4J9KRHkVzc0hm4cxoTt' ]; window.proPlusStripeIdList = [ 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1MoieHJ9KRHkVzc0UZ9N7Buy', 'price_1N0RmIJ9KRHkVzc0qlnofGqm', 'price_1MyzItJ9KRHkVzc0gYoxXrBu', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1Nixk1J9KRHkVzc0Nsw4sujW', 'price_1Nig2LJ9KRHkVzc07q61PWUJ', 'price_1NhbqjJ9KRHkVzc0chiQ6KZt', 'price_1N18QrJ9KRHkVzc067wqjkXm', 'price_1N18P2J9KRHkVzc00ae1M2Ds', 'price_1MoieIJ9KRHkVzc0ZpQKQpNU', 'price_1Nfgg3J9KRHkVzc0rYJASZk4', 'price_1NfgfbJ9KRHkVzc00gRz85yn', 'price_1NfgekJ9KRHkVzc0W7NxupYI', 'price_1NfgeIJ9KRHkVzc0ph7sJ5iY', 'price_1NfR4cJ9KRHkVzc0lOxet6NT', 'price_1NfR1NJ9KRHkVzc0CHs9MHAy', 'price_1P41yZJ9KRHkVzc05lyiPf4e', 'price_1Nf5qlJ9KRHkVzc0rtyZGmiG', 'price_1O9TzOJ9KRHkVzc057bEdWXO', 'price_1OKmipJ9KRHkVzc0i45uLZhH', 'price_1O9TxLJ9KRHkVzc0VEARvEvg', 'price_1Nhb7VJ9KRHkVzc0Cp1RTwex', 'price_1PP4qgJ9KRHkVzc0Jh5TcUga', 'price_1PP4qGJ9KRHkVzc0RhsWjjrv', 'price_1OhcMrJ9KRHkVzc0NHI0zvhU', 'price_1PP4elJ9KRHkVzc0uy3jX7xF', 'price_1Q12eJJ9KRHkVzc0dNUZzW0P', 'price_1Q0odZJ9KRHkVzc0v0PKCPqo' ]; window.execStripeIdList = [ 'price_1KsntHJ9KRHkVzc0MojcwRUH', 'price_1NmwOLJ9KRHkVzc06k6LiwvO', 'price_1KsnrwJ9KRHkVzc0DJzV1gKM', 'price_1M3mOvJ9KRHkVzc0lBlZ2F8X', 'price_1M30B1J9KRHkVzc00VYJvA1c', 'price_1M2k7JJ9KRHkVzc0Kiyw72iM', 'price_1M1t9JJ9KRHkVzc0FvT2bhuE', 'price_1M1zZrJ9KRHkVzc0p0tpR5R3', 'price_1LugJSJ9KRHkVzc0IfE1JTqp' ]; </script> <script> var userID = localStorage.getItem('user_id'); if(userID === null) { console.log('userID is null'); localStorage.setItem('user_id', ''); Intercom('update', {"user_id": ""}); } </script> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("ZQOQRJHQ8L62");}();</script> <script type="application/javascript"> (function(b,o,n,g,s,r,c){if(b[s])return;b[s]={};b[s].scriptToken="Xzk0MTQ4NzUxOQ";b[s].callsQueue=[];b[s].api=function(){b[s].callsQueue.push(arguments);};r=o.createElement(n);c=o.getElementsByTagName(n)[0];r.async=1;r.src=g;r.id=s+n;c.parentNode.insertBefore(r,c);})(window,document,"script","https://cdn.oribi.io/Xzk0MTQ4NzUxOQ/oribi.js","ORIBI"); </script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js"></script> <script> var eventsList = [ { 'title': 'Product Marketing Summit', 'date': 'October 3-4, 2024', 'location': '<b>Boston</b>', 'url': 'https://world.productmarketingalliance.com/location/boston' }, { 'title': 'AI for Marketers Summit', 'date': 'October 24', 'location': '<b>San Francisco</b>', 'url': 'https://events.revenuemarketingalliance.com/location/sanfrancisco' }, { 'title': 'Product Marketing Summit', 'date': 'October 30, 2024', 'location': '<b>Singapore</b>', 'url': 'https://world.productmarketingalliance.com/location/singapore' }, { 'title': 'Product Marketing Summit', 'date': 'November 6-7, 2024', 'location': '<b>Sydney</b>', 'url': 'https://world.productmarketingalliance.com/location/sydney' }, { 'title': 'Product Marketing Summit', 'date': 'November 13-14, 2024', 'location': '<b>Chicago</b>', 'url': 'https://world.productmarketingalliance.com/location/chicago' }, { 'title': 'Product Marketing Summit', 'date': 'November 20-21, 2024', 'location': '<b>Toronto</b>', 'url': 'https://world.productmarketingalliance.com/location/toronto/' }, { 'title': 'Leadership Breakfast Briefing', 'date': 'December 3, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-breakfast-briefing/' }, { 'title': 'Leadership Dinner', 'date': 'December 4, 2024', 'location': '<b>London</b>', 'url': 'https://www.productmarketingalliance.com/leadership-dinners/' }, { 'title': 'Product Marketing Summit', 'date': 'December 4-5, 2024', 'location': '<b>London</b>', 'url': 'https://world.productmarketingalliance.com/location/london/' }, ]; </script>  <script src='https://js.tito.io/v1' async></script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script type="text/javascript"> //clarity (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "l134f76o5r"); </script> </head> <body class="home-template page-template page-the-pma-team"> <div class="modal-overlay"></div> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/08/PMA-FULL-LOGO-PRIMARY--ON-WHITE--1.png" alt="Product Marketing Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <span id="dropdown"><button class="button primary small button-green" id="dropbtn">Membership</button> <div id="dropdown-content"> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/"><h6>Individual</h6></a> <a class="modular-navigation-item modular-navigation-item-list-wrapper" href="/signup/?membership-type=teams"><h6>Teams</h6></a> </div> </span> </div> <a href="/content-hub/"> <div class="nav-icons nav-search"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div> </a>  <div class="modular-navigation"> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Membership</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Pro membership</h5> <p>All you need to succeed</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-plan/"> <h6>Become a Pro member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-plus-membership/"> <h6>Become a Pro+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-taster-pack/"> <h6>Your Pro taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Exec+ membership</h5> <p>For product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/exec-plus-membership/"> <h6>Become an Exec+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-exec-membership-ebook/"> <h6>Your Exec+ taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Team membership</h5> <p>Level up your product marketing team</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/teams/"> <h6>Get a team membership</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what鈥檚 inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs 鉂わ笍 PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <h6>Product Marketing Awards 2023 | Winners</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <h6>PMA Customer Advisory Board</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path> </svg> </div> </div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div>  </div> </nav> <script> document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClick(event) { const thisElement = event.target; const thisElementChildrenWrapper = thisElement.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClickSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClickSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } const topNavArray = Array.from(document.querySelector('.modular-navigation').children) for (let i = 0; i < topNavArray.length - 1; i++) { const modNavMainArray = Array.from(topNavArray[i].children) if (modNavMainArray.length > 1) { const thisModNavMain = topNavArray[i]; thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClick); } /*** const modNavItemsArray = Array.from(modNavMainArray[1].children) for ( let j = 0; j < modNavItemsArray.length; j++) { const thisModNavItem = modNavItemsArray[j] console.log(thisModNavItem) thisModNavItem.addEventListener('click', modularNavHandleOnClickSub); } ***/ } const navClose = topNavArray[topNavArray.length - 1] const getModularNavMobile = document.querySelector('.nav-mobile-modular'); navClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <script type="text/javascript"> (function(w,d,t,u,n,s,e){w['SwiftypeObject']=n;w[n]=w[n]||function(){ (w[n].q=w[n].q||[]).push(arguments);};s=d.createElement(t); e=d.getElementsByTagName(t)[0];s.async=1;s.src=u;e.parentNode.insertBefore(s,e); })(window,document,'script','//s.swiftypecdn.com/install/v2/st.js','_st'); _st('install','5yXidsn86hxuseLbeqam','2.0.0'); </script> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/style.css?v=40a0ffb3ca" /> <link rel="stylesheet" type="text/css" href="https://www.productmarketingalliance.com/assets/css/new-design.css?v=40a0ffb3ca" /> <script> if (window.gtag && gtag) { gtag('event', 'Ghost Posts Views', { 'event_label': "the-pma-team", 'event_category': "" }); } </script> <main id="site-main" class="site-main outer"> <script> let allTag = []; let viewerType = ""; let hasInternalTag = false; let internalTagInhouse = []; let internalTagSponsor = []; let topicMicrosite = false; let hasClientTag = false; let topicMicrositeName = ""; let topicMicrositeSlug = ""; const primaryTagName = ``; const primaryTagSlug = ``; window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/23035269294/post-content-ads', [580, 400], 'div-gpt-ad-1709005345342-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script> <script> viewerType = "outsider"; </script> <script> hasInternalTag = true; let updatedinternalTagInhouse = internalTagInhouse; let updatedinternalTagSponsor = internalTagSponsor; const excludeTags = ['product-demos', 'sales-enablement', 'pricing', 'nyc-event', 'messaging-positioning', 'membership', 'go-to-market-hub', 'go-to-market', 'competitive-intelligence', 'certification']; const excludeTagsSponsor = ['navattic']; if (viewerType) { if (internalTagInhouse.length > 0) { updatedinternalTagInhouse = internalTagInhouse .map(item => !excludeTags.includes(item) ? `${item}-${viewerType}` : item); } if (internalTagSponsor.length > 0) { updatedinternalTagSponsor = internalTagSponsor .map(item => !excludeTagsSponsor.includes(item) ? `${item}-${viewerType}` : item); } } window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/top-banner', [728, 90], 'div-gpt-ad-1708431085995-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/mobile-top', [300, 100], 'div-gpt-ad-1708431159930-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/side-banner', [240, 400], 'div-gpt-ad-1708431206267-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/bottom-banner', [580, 400], 'div-gpt-ad-1708431292086-0').addService(googletag.pubads()); googletag.defineSlot('/23035269294/PMA-Sponsor-and-Inhouse/mobile-bottom', [240, 400], 'div-gpt-ad-1708431360026-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('Sponsor-Clients', updatedinternalTagInhouse).setTargeting('In-house', updatedinternalTagInhouse); googletag.enableServices(); }); console.log("updatedinternalTagInhouse", updatedinternalTagInhouse); console.log("updatedinternalTagSponsor", updatedinternalTagSponsor); </script> <div class="post-container"> <div id="topContainer"> </div> <div class="post-title"> <div class="post-breadcrumb"> <a href="/content-hub/">Content Hub</a> </div> <h1>The Product Marketing Alliance team</h1> <span class="post-full-title hidden">The Product Marketing Alliance team</span> </div> <div class="post-tag-section"> </div> <div class="post-other-info"> <div class="post-authors"> <a href="/author/pma/"> <div data-tooltip="Product Marketing Alliance" class="post-author tooltip-trigger-author"> <div data-tooltip="Product Marketing Alliance" style="background-image: url(https://www.productmarketingalliance.com/content/images/2020/03/pma_logomark_red_whitebg.png)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="Product Marketing Alliance" class="author-name tooltip-trigger">Product Marketing Alliance</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">April 14, 2020</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 1 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>Meet Product Marketing Alliance鈥檚 team. </p><p>Lovely to meet you! Each one of us has a pivotal role in making sure you feel like the valued community member that you are. </p><p>Interested in getting to know us more? Feel free to add us on LinkedIn with the links below. </p><p>Richard King | Founder & CEO | <a href="https://www.linkedin.com/in/richardking001/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Bryony Pearce | CMO | <a href="https://www.linkedin.com/in/bryonypearce/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Rose Johnstone | Community & Event Director | <a href="https://www.linkedin.com/in/rosejohnstone/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Rebecca Boucher | Director of Community & Events Marketing | <a href="https://www.linkedin.com/in/rebeccaboucher500/?ref=productmarketingalliance.com"><u>LinkedIn</u></a></p><p>Christina Graham | Senior Community Manager | <a href="https://www.linkedin.com/in/cjgraham/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Emma Buitendag | Community Manager | <a href="https://www.linkedin.com/in/emma-buitendag-480525b8/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Calum Harris | Global Event Producer | <a href="https://www.linkedin.com/in/calumharris23/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Charley Gale | Senior Copywriter and Content Lead | <a href="https://www.linkedin.com/in/charleygale/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Sarah Perry | Events Marketing Executive  | <a href="https://www.linkedin.com/in/sarah-perry-801496284/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Alice Cropper | Program Director | <a href="https://www.linkedin.com/in/alice-cropper-61a383a2/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Emi Kwasniewska | Course Manager | <a href="https://www.linkedin.com/in/emilia-kwasniewska-b9193a95/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Hannah Sangwin | Customer Success Manager | <a href="https://www.linkedin.com/in/hannah-sangwin-47a52841/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p>Harry Dear | Sponsorship Sales Manager | <a href="https://www.linkedin.com/in/harry-dear-0176a2a9/?ref=productmarketingalliance.com" rel="noreferrer">LinkedIn</a></p><p></p><p>Any questions? Contact any of us at any time. </p><p>See you around! </p><p></p><p></p>  <div id="bottomAdsContainer"> </div> </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Product marketing insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your product marketing career & network with product marketing experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! Something went wrong!</p> </form> </div> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <div id="rightAdsContainer"> </div> </div> </div> </div> </div> </main> <div id="postCard"> <article class="post-card"> <a class="post-card-image-link" href="/the-pma-team/"> <img class="post-card-image" src="/content/images/size/w600/2024/10/Meet-the-team-meta--1-.png" alt="The Product Marketing Alliance team" /> </a> <div class="post-card-content"> <a class="post-card-content-link" href="/the-pma-team/"> <header class="post-card-header"> <span class="post-primary-tag" style="border-color: ; color: ;" > </span> <span class="post-secondary-tag hidden" style="border-color: #F0AB21; color: #F0AB21;" >Sponsored </span> <h2 class="post-card-title">The Product Marketing Alliance team</h2> </header> </a> <footer class="post-card-meta"> <span class="post-date">April 14, 2020 </span><span class="card_read_time">1 min</span> </footer> </div> </article> </div> <script> const primaryTag = ``; const postId = `61ecc419aec9fc003b52482c`; let sponsored = ''; </script> <div class="floating-header"> <div class="floating-header-container"> <div class="floating-header-logo"> <a href="https://www.productmarketingalliance.com"> <img src="/content/images/size/w100/2024/08/android-chrome-512x512-1.png" alt="Product Marketing Alliance icon" /> </a> </div> <div class="floating-header-title">The Product Marketing Alliance team</div> <div class="floating-header-share"> <span class="share-label">Share:</span> <a target="_blank" href="#" class="linkedin"></a> <a target="_blank" href="#" class="twitter"></a> <a target="_blank" href="#" class="facebook"></a> <a class="copy-link"> <div id="tooltip" class="hidden">Copied!</div> </a> </div> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div> <script> //update linkedin link const linkedinEl = document.querySelector(".linkedin"); linkedinEl.href = `https://www.linkedin.com/shareArticle?url=${window.location.origin}/the-pma-team/`; //update twitter link const twitterEl = document.querySelector(".twitter"); twitterEl.href = `https://twitter.com/share?url=${window.location.origin}/the-pma-team/`; //update facebook link const facebookEl = document.querySelector(".facebook"); facebookEl.href = `https://www.facebook.com/sharer.php?u=${window.location.origin}/the-pma-team/`; </script> <script src="https://unpkg.com/@tryghost/content-api@1.11.17/umd/content-api.min.js" ></script> <script src="https://www.productmarketingalliance.com/assets/js/api.js?v=40a0ffb3ca"></script> <script src="https://www.productmarketingalliance.com/assets/js/blockadblock.min.js?v=40a0ffb3ca"></script> <script src="https://www.productmarketingalliance.com/assets/js/tooltip.js?v=40a0ffb3ca"></script>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script src="https://www.productmarketingalliance.com/assets/js/posts.js?v=40a0ffb3ca"></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.productmarketingalliance.com/assets/img/PMA%20FULL%20LOGO%20PRIMARY%20(ON%20BLACK).svg?v=40a0ffb3ca"/> </a> </div> <div class="site-footer-content-title"> Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. </div> <div class="site-footer-content-description"> Let鈥檚 elevate product marketing together. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/product-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PMMalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/productmarketingalliance/"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.youtube.com/channel/UCzvoAoVXV9PDK8j3NdPURnw"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.pinterest.co.uk/productmarketingalliance/" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 2.04c-5.52 0-9.96 4.44-9.96 9.96 0 3.92 2.28 7.28 5.64 8.76-.08-.76-.16-1.92.04-2.76.2-.84 1.32-5.64 1.32-5.64s-.32-.68-.32-1.68c0-1.56.92-2.72 2.08-2.72.96 0 1.44.72 1.44 1.56 0 .96-.6 2.4-.92 3.72-.24 1.04.48 1.88 1.44 1.88 1.72 0 3-1.8 3-4.4 0-2.28-1.64-3.88-3.96-3.88-2.72 0-4.32 2.04-4.32 4.16 0 .84.32 1.72.72 2.2.08.08.08.16.08.32-.08.36-.24 1.16-.28 1.32-.04.16-.12.24-.28.16-1.04-.4-1.68-1.64-1.68-3.32 0-2.4 2-5.28 6-5.28 3.2 0 5.32 2.28 5.32 4.76 0 3.32-1.84 5.76-4.56 5.76-1.08 0-2.12-.6-2.48-1.28 0 0-.56 2.16-.68 2.64-.28 1.08-1 2.44-1.48 3.28 1.12.36 2.32.56 3.56.56 5.52 0 9.96-4.44 9.96-9.96 0-5.52-4.44-9.96-9.96-9.96z"/> </svg></a> <a href="https://www.instagram.com/pmmalliance/"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@pm_alliance?lang=en"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="/join-slack"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/contributor-guide">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/calling-all-sponsors-or-partners">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/meet-the-ambassadors">Ambassadors</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacypolicy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-conditions">Terms of Service</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/help-centre/">Help Centre</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank">Podcasts</a></li> <li class="nav-tag" role="menuitem"><a href="/product-marketing-resources">Reports</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://tools.productmarketingalliance.com/" target="_blank">Product marketing tools</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://community.productmarketingalliance.com/c/ama/" target="_blank">AMAs</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://certified.productmarketingalliance.com/" target="_blank">Product Marketing Certification</a></li> <li class="nav-tag" role="menuitem"><a href="https://productmarketingworld.com/" target="_blank">Events</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/signup/" target="_blank">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://productmarketingalliance.com/join-slack/" target="_blank">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="https://productmarketingalliance.com/product-marketing/">Product marketing </a> <a href="https://productmarketingalliance.com/positioning-messaging/">Positioning & messaging </a> <a href="https://productmarketingalliance.com/customer-and-market-research/">Customer & market research </a> <a href="https://productmarketingalliance.com/okrs/">OKRs</a> <a href="https://productmarketingalliance.com/personas/">Personas </a> <a href="https://productmarketingalliance.com/go-to-market/">Go-to-market</a> <a href="https://productmarketingalliance.com/sales-enablement/">Sales enablement </a> <a href="https://productmarketingalliance.com/competitor-analysis/">Competitor analysis </a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <script> var beamer_config = { product_id : 'VpCJznoZ11817', selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" async="async"></script> <script> if (document.querySelector('.nav-amas a')) { document.querySelector('.nav-amas a').setAttribute('target', '_blank'); } </script> <script type="text/javascript"> _linkedin_partner_id = "1961665"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1961665&fmt=gif" /> </noscript> <link rel="alternate" hreflang="en" href="https://productmarketingalliance.com"> <link rel="alternate" hreflang="es" href="https://es.productmarketingalliance.com"> <link rel="alternate" hreflang="zh" href="https://zh.productmarketingalliance.com"> <link rel="alternate" hreflang="fr" href="https://fr.productmarketingalliance.com"> <link rel="alternate" hreflang="de" href="https://de.productmarketingalliance.com"> <link rel="alternate" hreflang="pt-br" href="https://br.productmarketingalliance.com"> <link rel="alternate" hreflang="ru" href="https://ru.productmarketingalliance.com"> <link rel="alternate" hreflang="pt" href="https://pt.productmarketingalliance.com"> <link rel="alternate" hreflang="nl" href="https://nl.productmarketingalliance.com"> <link rel="alternate" hreflang="it" href="https://it.productmarketingalliance.com"> <link rel="alternate" hreflang="ja" href="https://ja.productmarketingalliance.com"> <script type="text/javascript" src="https://cdn.weglot.com/weglot.min.js"></script> <script> Weglot.initialize({ api_key: 'wg_6e5d1347c83efd986c74eb201185a3d55', cache: false }); </script> <style> .wg-default .country-selector { left: 0; right: auto; } @media (max-width: 650px) { .wg-default .country-selector { bottom: 35px; } } </style> <style> .w-popover-overlay-root { z-index: 999999999999; position: relative; } </style> <script> if (window.location.pathname === '/articles/') { document.title = 'Product marketing articles | Product Marketing Alliance'; } </script>  <script> !function (w, d, t) { w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++ )ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js";ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=i,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};n=document.createElement("script");n.type="text/javascript",n.async=!0,n.src=i+"?sdkid="+e+"&lib="+t;e=document.getElementsByTagName("script")[0];e.parentNode.insertBefore(n,e)}; ttq.load('CJB0LHJC77U6MVP8DF70'); ttq.page(); }(window, document, 'ttq'); </script>  <script src="https://cdn.prosperstack.com/flow/2.2.1/flow.min.js"></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/jquery.fitvids.js?v=40a0ffb3ca" ></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/built/ghost-lunr.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/prosperstack.js?v=40a0ffb3ca" defer></script> <script type="text/javascript" src="https://www.productmarketingalliance.com/assets/js/search.js?v=40a0ffb3ca" defer></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $("body"); $postContent.fitVids(); // End fitVids var progressBar = document.querySelector('#reading-progress'); var header = document.querySelector('.floating-header'); var title = document.querySelector('.post-full-title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { if (!title) return; var trigger = title.getBoundingClientRect().top + window.scrollY; var triggerOffset = title.offsetHeight + 35; var progressMax = lastDocumentHeight - lastWindowHeight; // show/hide floating header if (lastScrollY >= trigger + triggerOffset) { header.classList.add('floating-active'); } else { header.classList.remove('floating-active'); } progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, { passive: true }); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); </script> <script> window.intercomSettings = { app_id: "ihx5j8jg", 'Which Community': 'PMA', user_type: "pma" }; </script> <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> <script type="text/javascript" src="https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>  </body> </html>

CINXE.COM

The PMA team | Product Marketing Alliance