Audiences : Segmentez et gérez vos audiences

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</a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Monétisation des données first-party pour stimuler la croissance des médias de détail" id="" href="https://www.appsflyer.com/fr/products/data-collaboration/"> <b class="d-block pb-2">Plateforme de Collaboration de Données AppsFlyer</b> <span class="d-none d-md-block navbar-nav__item-text"> Monétisation des données first-party pour stimuler la croissance des médias de détail </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connectez-vous à plus de 10 000 partenaires techs & médias" id="" href="https://www.appsflyer.com/fr/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connectez-vous à plus de 10 000 partenaires techs & médias </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Voir les prix </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Solutions pour iOS 14 </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Flux de données et API </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Vos équipes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/product/"> <span class="d-block pb-2">Produits</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Objectifs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Retrouvez la visibilité d’iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Croissance de votre App : le coup d’envoi</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Amplifiez les campagnes UA</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Maximisez la LTV des utilisateurs</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/maximize-roas/"> <span class="d-block pb-2">Maximiser le ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Secteurs </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/food-drink/"> <span class="d-block pb-2">Alimentation</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/entertainment-music/"> <span class="d-block pb-2">Divertissement et musique</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/health-fitness/"> <span class="d-block pb-2">Santé et fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/travel/"> <span class="d-block pb-2">Voyages</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plateformes </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partenariats </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/partners/"> <span class="d-block pb-2">Partenaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/solutions/agencies/"> <span class="d-block pb-2">Agences</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/fr/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Apprendre" class="nav-link" href="#">Apprendre </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressources </span> <p>Tenez-vous informé des tendances du secteur, des dernières avancées, de nos contenus et de tout ce qui concerne AppsFlyer.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/resources/"> <span class="d-block pb-2">Rapports et guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/fr/"> <span class="d-block pb-2">Industry benchmarks<span class="d-inline d-sm-none tag-new">NEW!</span></span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/glossary/"> <span class="d-block pb-2">Glossaire</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/events/"> <span class="d-block pb-2">Événements et aux webinaires</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Centre d'aide</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><strong class="navbar-nav__title pb-4 d-block">Nouveaux benchmarks du secteur</strong><a href="https://www.appsflyer.com/benchmarks/"><img src="https://www.appsflyer.com/wp-content/uploads/2022/07/img-benchmarks-navigation.png" /></a><div class="d-block"><a href="https://www.appsflyer.com/benchmarks/" class="btn btn-arrow d-inline-block">En savoir plus</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Entreprise" class="nav-link" href="#">Entreprise </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Qui nous sommes </span> <p>Découvrez notre histoire, notre équipe, ce que nous défendons et les raisons de ce que nous faisons.</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/about/"> <span class="d-block pb-2">À propos de nous</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/blog/ceo/"> <span class="d-block pb-2">Blog du CEO</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/fr/company/social-impact/"> <span class="d-block pb-2">Impact social</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" 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class="section-hero-section__content col-sm-9 col-md-10 mx-auto py-sm-80"> <span class="pb-20 text-uppercase title-type-1 text-dark text-dark-blue">Segmentation de l’audience</span> <h1 class="mb-20">Engagez des conversations pertinentes</h1> <span class="has-mlarge-font-size text-dark pt-20">Notre solution Audiences vous apporte les informations et la flexibilité nécessaires pour offrir aux clients des conversations pertinentes et engageantes, tout en préservant leur vie privée.</span> <div class="section-hero-section__buttons d-flex flex-column flex-md-row align-items-center justify-content-md-start flex-wrap pt-40"> <a href="https://www.appsflyer.com/fr/start/demo/" class="btn btn-primary btn-primary--dark mr-md-40" target="_self"data-aft="book-demo" data-aft-block="hero-banner">Contacter nos représentants</a><a href="https://www.appsflyer.com/fr/start/" class="btn-text btn-arrow pt-20" target="_self"data-aft="sign-up-free" data-aft-block="hero-banner">S’inscrire gratuitement</a> </div> </div> </div> </header> <figure class="section-hero-section__image col-md-6 ml-0 px-0 d-none d-md-flex align-items-end overflow-hidden align-items-end"> <img fetchpriority="high" decoding="async" width="927" height="730" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Audience-right-imgae.png" class="section-hero-section__image--main w-auto h-auto" alt="Audience segmentation by AppsFlyer" srcset="https://www.appsflyer.com/wp-content/uploads/2020/08/Audience-right-imgae.png 927w, https://www.appsflyer.com/wp-content/uploads/2020/08/Audience-right-imgae-300x236.png 300w, https://www.appsflyer.com/wp-content/uploads/2020/08/Audience-right-imgae-768x605.png 768w" sizes="(max-width: 927px) 100vw, 927px" /> </figure> </div> </div> </section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-une-plateforme-centralisee-pour-segmenter-gerer-et-amplifier-vos-audiences">Une plateforme centralisée pour segmenter, gérer et amplifier vos audiences</h2> </div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Audience-segmentatio_01" alt="" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/08/Audience-segmentatio_01.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Envoyez le bon message à la bonne audience, à chaque fois</h2></header><div class="text-image-columns__text pt-20"><p>Atteindre la bonne audience lors de l’exécution de campagnes de remarketing s’avère parfois un véritable casse-tête. Notre solution vous aide à offrir des expériences uniques à vos utilisateurs, tout en optimisant votre budget et en fournissant une vision claire des chevauchements d’audiences ; afin que vos messages ne soient ni dupliqués, ni contradictoires.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Audience_02" alt="" width="709" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/08/Audience_02.png"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Comprendre l’impact réel de chaque campagne grâce aux mesures incrémentales</h2></header><div class="text-image-columns__text pt-20"><p>Pour optimiser votre remarketing, vous devez être en mesure de distinguer l’impact de l’engagement payant et organique. Notre solution Incrementality vous fournit une visibilité totale de l’impact de votre remarketing, grâce à des tests A/B qui mesurent précisément son efficacité.</p></div></article></div></div></section> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-2 text-right order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="Audience_03" alt="" width="686" height="665" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2022/08/Audience_03.png"/></figure><article class="col-md-5 pt-20 pt-sm-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Exploitez les données de toutes vos sources pour des campagnes de re-marketing plus efficaces</h2></header><div class="text-image-columns__text pt-20"><p>Plus la segmentation de votre campagne de remarketing est efficace, meilleures sont les performances. En rassemblant toutes vos données en un seul endroit, y compris les attributs utilisateurs supplémentaires de votre BI ou CRM, vous pouvez proposer une expérience plus pertinente et contextuelle à vos clients.</p></div></article></div></div></section> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-testimonials-slider testimonials-slider pb-40 pb-sm-0"><div class="container "><div class="row mx-0 testimonials-slider__slider border-radius position-relative"><div class="testimonials-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading…</span></div></div><div class="m-auto col-md-10 slider section-bg section-bg--no-shape section-bg--teal-light-1" id="testimonials-slider-UuyFl" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/07/ibotta-logo-dark.svg" alt="ibotta dark logo - AppsFlyer customer" title="ibotta dark logo - AppsFlyer customer - Homepage"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3">« Je travaille seul. En 2 mois et en me focalisant sur l’intensification de ma stratégie de re-marketing, j’ai été en mesure de doubler mes revenus, sans avoir à augmenter la taille de mon équipe et de mes ressources. »</blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/chris-del-bene-audience-segmentation-appsflyer-product.png" alt="" title="chris-del-bene-audience-segmentation-appsflyer-product"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Chris Del Bene<span>Responsable du Marketing Digital</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/nykaa-logo-audience-segmentation-appsflyer-product.svg" alt="" title="nykaa-logo-audience-segmentation-appsflyer-product"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3">« Grâce à AppsFlyer, nous avons pu construire des segments d’audience intelligents, dynamiques et ciblés qui ont considérablement amélioré l’acquisition et le réengagement des utilisateurs, ainsi que notre résultat net. Nous avons pu segmenter les utilisateurs de manière aussi granulaire et jusqu’au niveau SKU. Et cela nous a vraiment aidé à réengager les utilisateurs ayant désinstallé notre app ainsi qu’à améliorer leur expérience avec notre marque. »</blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/hitesh-malhotra-audience-segmentation-appsflyer-product.png" alt="" title="hitesh-malhotra-audience-segmentation-appsflyer-product"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Hitesh Malhotra<span>Directeur Marketing</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/kabam-logo-audience-segmentation-appsflyer-product.svg" alt="" title="kabam-logo-audience-segmentation-appsflyer-product"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3">« Lancer une nouvelle stratégie de re-marketing n’est pas toujours aussi simple qu’on le souhaiterait. Avec les capacités de segmentation d’AppsFlyer et ses nombreux partenaires intégrés, notre équipe a trouvé beaucoup plus facile de construire, segmenter, connecter et d’optimiser nos audiences au sein d’une même plateforme. Ce qui garantit un contrôle et une budgétisation efficace. »</blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/terry-koh-audience-segmentation-appsflyer-product.png" alt="" title="terry-koh-audience-segmentation-appsflyer-product"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Terry Koh<span>Growth Marketing Manager</span></figcaption></cite></footer></div></article></div></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-les-caracteristiques-principales">Les caractéristiques principales</h2> <p class="has-text-align-center has-mlarge-font-size">Des informations claires sur les audiences sont la clé de la réussite de votre stratégie de remarketing. Découvrez comment stimuler l’engagement grâce à des conversations pertinentes, tout en respectant la confidentialité des utilisateurs.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center "><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/metrics-audience-segmentation-appsflyer-product.svg" width="96" height="96" alt="" title="metrics-audience-segmentation-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Métriques d’audience</h4></header><div class="text-items-grid__text px-30"><p>Analysez les KPI associés à chacun de vos segments d’audience pour obtenir des informations précises et détaillées.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/incrementality-testing-audience-segmentation-appsflyer-product.svg" width="96" height="96" alt="" title="incrementality-testing-audience-segmentation-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Les tests d’incrémentalité</h4></header><div class="text-items-grid__text px-30"><p>Exécutez des A/B tests performants pour comprendre l’impact réel de votre stratégie de remarketing.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/cross-device-audience-segmentation-appsflyer-product.svg" width="96" height="96" alt="" title="cross-device-audience-segmentation-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Segmentation cross-device</h4></header><div class="text-items-grid__text px-30"><p>Réalisez une segmentation d’audience basée selon les différents devices utilisés par vos clients.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/user-attributes-audience-segmentation-appsflyer-product.svg" width="96" height="96" alt="" title="user-attributes-audience-segmentation-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Attributs utilisateurs</h4></header><div class="text-items-grid__text px-30"><p>Segmentez les audiences en utilisant des caractéristiques statiques ou dynamiques fournies directement par vos utilisateurs.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads//2020/08/exclusion-lists-audience-segmentation-appsflyer-product.svg" width="96" height="96" alt="" title="exclusion-lists-audience-segmentation-appsflyer-product"/></figure><header class="pt-0 pb-3"><h4>Listes d’exclusion</h4></header><div class="text-items-grid__text px-30"><p>Limitez les coûts d’acquisition des utilisateurs en excluant les utilisateurs existants lors de vos lancements sur un nouveau réseau.</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default section-bg section-bg--no-shape section-bg--blue-light-2 section-bg--block-section-1"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-connectez-vous-avec-tous-vos-partenaires-en-un-seul-clic">Connectez-vous avec tous vos partenaires en un seul clic</h2> <p class="has-text-align-center has-mlarge-font-size">Grâce à notre large choix d’intégrations API préconfigurées, la synchronisation avec les partenaires devient rapide et facile.</p> <div class="wp-block-image show-mobile-only"> <figure class="aligncenter size-large"><img decoding="async" src="blob:https://www.appsflyer.com/9828a0f7-c5de-4500-adb1-7506fc92bb39" alt="" class="wp-image-31963"/></figure></div> <div class="wp-block-image hide-mobile"> <figure class="aligncenter size-large"><img decoding="async" width="990" height="685" src="https://www.appsflyer.com/wp-content/uploads//2020/08/INTEGRATIONS.svg" alt="Audiences - Integrations" class="wp-image-31956"/></figure></div></div></div></section> <section class="wp-block-appsflyer-subscribe-to-download marketo-form block-subscribe-to-download block-subscribe-to-download--lightColumns 1"> <div class="row no-gutters flex-column"> <div class="col w-100 col-md-10 text-center m-auto"> <div class="marketo-form__form-holder form__form-holder"> <div class="block-subscribe-to-download__wrapper d-flex align-items-center flex-column"> <span class="block-subscribe-to-download__icon-top"> <img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-subscribe-to-download-top.svg" alt="" loading="lazy"/> </span> <span class="block-subscribe-to-download__title h2 signup-form__header--col-main h3 mx-auto"> À la recherche d’un MMP ? Obtenez maintenant et gratuitement une checklist d’évaluation. </span> <div class="block-subscribe-to-download__form--wrap w-100"> <form class="block-subscribe-to-download__form marketo-form__form mktoForm" id="mktoForm_3416" data-client-id="108-AVT-732" data-form-id="3416" data-form-cta="Téléchargez le MMP" data-current-url="https://www.appsflyer.com/fr/products/audiences/" data-item-name="CO: Downloadable Templates MMP Assessment 08-2022" data-form-type="content-form" data-action="message" data-block-freemails="1" data-redirect-url="" data-thank-you-title="Merci !" data-thank-you-text="" data-after-button="true" data-download-url="https://www.appsflyer.com/gatedpdfs/MMP_assessment_checklist_FR.pdf" data-button-aft="mmp_assessment_template" data-button-aft-block="subscribe-to-download" > <div class="form-preloader" role="status"> <span class="form-preloader__field mx-3 mb-20"></span> <span class="form-preloader__field mx-3 mb-20"></span> </div> </form> </div> <div class="block-subscribe-to-download__thank-you form-confirmation d-none mx-auto flex-column justify-content-center text-center"> <header class="form-confirmation__header form-confirmation--element pt-30 pb-4 "> <span class="h2 ">Merci !</span> </header> </div> </div> </div> </div> <script> jQuery('form').attr('data-current-url', document.location.hostname + document.location.pathname); </script> </div> </section> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160 mt-sm-60 mt-md-0"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2">Les questions fréquemment posées</h2></header><article class="section-faq__item" id="btn_0WK2W3"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Mes audiences sont-elles rafraîchies de manière dynamique ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Oui. Chacun de vos segments est défini une seule fois puis maintenu à jour en permanence.</p></div></article><article class="section-faq__item" id="btn_4PDvqL"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Les segments sont-ils synchronisés automatiquement avec les réseaux partenaires ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Oui. Notre solution Audiences automatise le processus de synchronisation avec chacun de vos segments vers un ou plusieurs réseaux, sans travail manuel nécessaire.</p></div></article><article class="section-faq__item" id="btn_kYNf0f"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Comment puis-je savoir si mes segments d’audience sont performants ?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Avec Audience Metrics, vous pouvez mesurer les performances de chaque audience en fonction de vos KPIs les plus importants. En outre, en mesurant l’impact incrémental, vous serez en mesure de bien comprendre l’efficacité de vos campagnes de remarketing.</p></div></article></div></div></section> <section class="buttons-items-grid pt-30 pb-60 pb-md-80 section-bg section-bg--blue-light-2 section-bg--buttons-items-grid"> <div class="container "> <header class="pt-50 pb-20 pt-sm-50 pb-sm-50 text-center"> <h2>Les autres solutions d’AppsFlyer</h2> </header> <div class="row"> <a href="https://www.appsflyer.com/fr/products/measurement/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-suite-de-mesure-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Suite de mesure </span> </div> </a> <a href="https://www.appsflyer.com/fr/products/audiences/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-segmentation-de-laudience-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Segmentation de l’audience </span> </div> </a> <a href="https://www.appsflyer.com/fr/products/apis/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-raw-data-apis-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Raw data & APIs </span> </div> </a> <a href="https://www.appsflyer.com/fr/products/cost-aggregation/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-aggregation-des-couts-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Aggrégation des coûts </span> </div> </a> <a href="https://www.appsflyer.com/fr/products/incrementality/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-incrementalite-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Incrémentalité </span> </div> </a> <a href="https://www.appsflyer.com/fr/products/predictive-analytics/" target="" class="buttons-items-grid__button d-flex align-items-center col-sm-6 col-md-4 px-20 py-3 py-sm-4" id="tag-analyse-predictive-1" data-aft="internal-link" data-aft-block="buttons-items-grid"> <div class="buttons-items-grid__holder buttons-items-grid__holder-- w-100 d-flex align-items-center pl-20 pr-40 py-30"> <span class="text-secondary pl-2"> Analyse prédictive </span> </div> </a> </div> </div> </section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img decoding="async" class="cta-banner__bg bg-image position-absolute" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-cta-banner-bg.webp" alt="Background"> <div class="cta-banner__content col-12 col-md-7 mx-auto d-flex flex-column justify-content-md-center align-items-md-center text-center"> <header> <span class="text-light h1"> Êtes-vous prêt à proposer des conversations pertinentes avec vos clients ? </span> </header> 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