<?xml version="1.0" encoding="UTF-8"?> <article key="pdf/10012449" mdate="2022-03-07 00:00:00"> <author>Zhe Ginnie Wang</author> <title>Shaping Traditional Chinese Culture in Contemporary Fashion &amp;lsquo;Guochao&amp;rsquo; as a Rising Aesthetic and the Case Study of the Designer Brand Angel Chen</title> <pages>102 - 110</pages> <year>2022</year> <volume>16</volume> <number>3</number> <journal>International Journal of Humanities and Social Sciences</journal> <ee>https://publications.waset.org/pdf/10012449</ee> <url>https://publications.waset.org/vol/183</url> <publisher>World Academy of Science, Engineering and Technology</publisher> <abstract>With the unprecedented spread of cultural Chinese fashion design in the global fashion system, the underidentified &amp;lsquo;Guochao&amp;rsquo; aesthetic that has emerged in the global market needs to be academically emphasized with a methodological approach looking at the WesternEastern cultural hybridization present in fashion visualization. Through an indepth and comprehensive investigation of a representative internationalbased Chinese designer, Angel Chen&amp;rsquo;s fashion show &amp;lsquo;Madam Qing&amp;rsquo;, this paper provides a methodological approach on how a form of traditional culture can be effectively extracted and applied to modern design using the most effective techniques. The central approach examined in this study involves creating aesthetic revolutions by addressing Chinese cultural identity through recreating and modernizing traditional Chinese culture in design. </abstract> <index>Open Science Index 183, 2022</index> </article>