Create and contribute with Go-to-Market Alliance

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class="post-full-title">Create and contribute</h1> <section class="post-full-meta"> <a href="/tag/go-to-market-strategy/">Go-to-market strategy</a> </section> </header> <p>Go-to-Market Alliance is a new and quickly growing network of <strong>over 3000</strong> Go-to-Market professionals from over 100 countries.<br></p><p>Each year, our website receives tens of thousands of visits from founders, CEOs and team leaders from some of the world's leading companies, all looking to learn more about the latest innovations from the world of Go-to-Market, and how they can best implement GTM in their company. <br></p><p>To feed our ever-expanding community of Go-to-Market professionals, we're always on the lookout for people just like you to share your expertise and help us explore the future of Go-to-Market strategy.<br></p><p>If you're interested in sharing your insights and experiences with one of the world's largest GTM communities, then read on to find out how you can contribute to the GTMA platform. </p><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Write for us ✍️</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Each and every month, 1000s of people make their way onto our site. That’s </span><i><em class="italic" style="white-space: pre-wrap;">a lot</em></i><span style="white-space: pre-wrap;"> of eyes and exposure for your article. So, whether you want to write about disruptive strategies, customer success for Go-to-Market, product roadmaps, enablement or positioning, we want to hear more. If you’ve got the insights, we’ve got the platform.</span></p><p><span style="white-space: pre-wrap;">Here’s how to contribute 👇🏼</span><br></p><p><b><strong style="white-space: pre-wrap;">Step 1: Submit your subject</strong></b></p><p><span style="white-space: pre-wrap;">Before you put your fingers on the keyboard, drop us a line and let us know what you want to write about. Some popular topics include:</span></p><ul><li value="1"><span style="white-space: pre-wrap;">Positioning and messaging strategies</span></li><li value="2"><span style="white-space: pre-wrap;">Product marketing</span></li><li value="3"><span style="white-space: pre-wrap;">Product launches</span></li><li value="4"><span style="white-space: pre-wrap;">Go-to-Market and social media</span></li><li value="5"><span style="white-space: pre-wrap;">Ecosystem GTM</span></li><li value="6"><span style="white-space: pre-wrap;">Go-to-Market motions</span></li><li value="7"><span style="white-space: pre-wrap;">Inbound marketing</span></li><li value="8"><span style="white-space: pre-wrap;">Navigating retention and churn</span></li><li value="9"><span style="white-space: pre-wrap;">Go-to-Market success stories</span></li></ul><p><b><strong style="white-space: pre-wrap;">Step 2: Follow the rules</strong></b></p><p dir="ltr"><span style="white-space: pre-wrap;">We want nothing more than for your contribution experience to be fun and enjoyable.</span></p><p dir="ltr"><span style="white-space: pre-wrap;">That said, we do have </span><a href="https://docs.google.com/document/d/1nois5I86kgoXxnKOQY9rOkLnefvlX9JUXSPSfclcGmI/edit?usp=sharing&ref=gotomarketalliance.com" rel="noreferrer"><b><strong style="white-space: pre-wrap;">contributor guidelines</strong></b></a><span style="white-space: pre-wrap;"> in place that each contributor must adhere to.</span></p><p dir="ltr"><span style="white-space: pre-wrap;">Please familiarize yourself with these before submitting your piece. If your article breaks the rules, it won't be published! 🤷‍♂️</span></p><p dir="ltr"><span style="white-space: pre-wrap;">Individual contributions </span><b><strong style="white-space: pre-wrap;">shouldn’t</strong></b><span style="white-space: pre-wrap;"> promote your company’s products or services. Sponsorship opportunities incur a fee. This can be discussed with our sales team.</span></p><p dir="ltr"><i><em class="italic" style="white-space: pre-wrap;">See below for these opportunities!</em></i> </p><p><b><strong style="white-space: pre-wrap;">Step 3: Submit your work</strong></b></p><p><span style="white-space: pre-wrap;">Either send us a message on Slack or reach us by </span><a href="cecilia@gotomarketalliance.com" rel="noreferrer"><span style="white-space: pre-wrap;">email</span></a><span style="white-space: pre-wrap;"> and remember to include the link/attachment to your article along with your profile pic and bio - if you’re not already set up as a contributor, that is.</span></p><p><span style="white-space: pre-wrap;">Already published something awesome elsewhere?</span><br></p><p><span style="white-space: pre-wrap;">Not a problem. With custom canonical links, you can still share it with our audience too.</span><br></p><p><span style="white-space: pre-wrap;">Yawn 💤 time for the boring bits…</span><br></p><p><b><strong style="white-space: pre-wrap;">Image policy</strong></b></p><p><span style="white-space: pre-wrap;">We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow GTMA to post this image with proper credit to you and/or the creator.</span><br></p><p><b><strong style="white-space: pre-wrap;">Link policy</strong></b></p><p><span style="white-space: pre-wrap;">Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citations or links to the source material.</span><br></p><p><b><strong style="white-space: pre-wrap;">Syndication policy</strong></b></p><p><span style="white-space: pre-wrap;">We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or portions for promotional purposes, including in social media, other blogs, or newsletters. GTMA may choose to cross-post to Medium, LinkedIn, or other blogging services.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Speak at an event</span><b><strong style="white-space: pre-wrap;"> 📆</strong></b></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our GTM festivals assemble Go-to-Market leaders from the world's most innovative organizations. We meet in locations around the world with one goal in mind: to discuss how Go-to-Market strategies can be developed, deployed, and scaled to create extraordinary business value.</span></p><p><span style="white-space: pre-wrap;">If you have insights to share, we want to hear them.</span></p><p><span style="white-space: pre-wrap;">Apply below to be considered to speak at one of our summits, where you'll have the chance to address fellow technology leaders and make an impact.</span></p><p><a href="https://productmarketingall.typeform.com/to/DPaoK5dJ?ref=gotomarketalliance.com"><span style="white-space: pre-wrap;">Apply here</span></a></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Guest or host a podcast 🎤</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our podcasts have fast become essential listening for 1,000s of GTM practitioners. We provide thought leaders with a platform to share not only their experiences but also their unique insights and perspectives on the big trends and developments from within the Go-to-Market space.</span></p><p><span style="white-space: pre-wrap;">Want to feature on a podcast? Or maybe you'd like to host your own? Get in touch with us below to let us know!</span></p><p><a href="cecilia@gotomarketalliance.com" rel="noreferrer"><span style="white-space: pre-wrap;">cecilia@gotomarketalliance.com</span></a><br></p><p><span style="white-space: pre-wrap;">Podcasts you can be a guest in:</span></p><ul><li value="1"><a href="https://www.gotomarketalliance.com/gtm-fm/"><span style="white-space: pre-wrap;">GTM-FM</span></a></li><li value="2"><a href="https://www.gotomarketalliance.com/go-to-market-radio/"><span style="white-space: pre-wrap;">Go-to-Market Radio</span></a></li></ul></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Sponsorship opportunities 💪</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">More and more organizations are rapidly adopting Go-to-Market strategies and applying them across their business, and you could be there to support them on that journey.</span></p><p><span style="white-space: pre-wrap;">If you want to market your products and gain exposure to 1,000s of companies looking for solutions to increase product responsiveness and scale-up intelligence, our sponsorship solutions are for you!</span></p><p><span style="white-space: pre-wrap;">Become a sponsor:</span></p><ul><li value="1"><span style="white-space: pre-wrap;">Events</span></li><li value="2"><span style="white-space: pre-wrap;">Articles</span></li><li value="3"><span style="white-space: pre-wrap;">Reports</span></li><li value="4"><span style="white-space: pre-wrap;">Podcasts</span></li><li value="5"><span style="white-space: pre-wrap;">Webinars</span></li><li value="6"><span style="white-space: pre-wrap;">Virtual summits</span></li></ul><p><span style="white-space: pre-wrap;">See how you can collaborate with us </span><a href="https://www.gotomarketalliance.com/partner-with-us/"><span style="white-space: pre-wrap;">here.</span></a></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Contribute to a report 📚</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our regular landscape reports put the spotlight on the latest developments in Go-to-Market strategy. To continue our industry-leading research, we're always keen to hear from practitioners and experts who have something to share.</span></p><p><span style="white-space: pre-wrap;">Have a look at the surveys we're currently running to find out how you can help shape the Go-to-Market industry:</span></p><ul><li value="1"><a href="https://www.gotomarketalliance.com/the-go-to-market-salary-landscape-survey/" rel="noreferrer"><span style="white-space: pre-wrap;">Go-to-Market Landscape Survey 2024</span></a></li></ul><p><b><strong style="white-space: pre-wrap;">Get in touch with us below:</strong></b><br><a href="cecilia@gotomarketalliance.com" rel="noreferrer"><span style="white-space: pre-wrap;">cecilia@gotomarketalliance.com</span></a></p><p><b><strong style="white-space: pre-wrap;">Reports we're working on:</strong></b></p><ul><li value="1"><span style="white-space: pre-wrap;">GTM Ones to Watch, 2024</span></li><li value="2"><span style="white-space: pre-wrap;">GTM State of Report 2024</span></li><li value="3"><span style="white-space: pre-wrap;">GTM Salary Report 2024</span></li></ul></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Be a course beta tester </span><b><strong style="white-space: pre-wrap;">🎓</strong></b></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our expert-led courses aren't created in isolation, which is why we need your help. We seek support from researchers, engineers, analysts, and scientists to ensure that our training programs deliver everything a participant needs to take the next step in their career.</span></p><p><span style="white-space: pre-wrap;">Interested to know what you'll get in return for being a beta tester? First and free access to accredited courses - for life.</span></p><p><span style="white-space: pre-wrap;">What we need from you first, though? Candid, thorough, and timely feedback.</span></p><p><span style="white-space: pre-wrap;">To enquire about becoming a beta tester for GTMA, please email Sophie Bass: </span><a href="mailto:sophie@pmmalliance.com"><span style="white-space: pre-wrap;">sophie@pmmalliance.com</span></a></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Affiliate partner 🤝</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">With a global network of over 3000 practitioners, our platform offers a unique opportunity for businesses seeking to get their name in front of an engaged network of Go-to-Market professionals.</span></p><p><span style="white-space: pre-wrap;">If you would like to explore partnership opportunities with GTMA, please email:</span></p><p><a href="mailto:m.booth@teamalliance.io"><span style="white-space: pre-wrap;">m.booth@teamalliance.io</span></a></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">AMA contributor 🙋‍♀️</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Ask Me Anything, or AMAs, are great ways of building your brand awareness, trust, and authority.</span></p><p><span style="white-space: pre-wrap;">We're looking for experts in Go-to-Market, product marketing, enablement, and more, from all industries, to provide their knowledge and expertise for AMAs. If you're interested in participating, get in touch with our team at </span><a href="nzola@pmmalliance.com" rel="noreferrer"><span style="white-space: pre-wrap;">nzola@pmmalliance.com</span></a></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Meet-up 🏘</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">We've got a few regional meet-ups coming up and we can't wait to see you there!</span></p><p><span style="white-space: pre-wrap;">Our Go-to-Market network events in 2023 will be located in London, New York, San Diego, and more!</span></p><p><span style="white-space: pre-wrap;">The best part? They're </span><b><strong style="white-space: pre-wrap;">free</strong></b><span style="white-space: pre-wrap;">.</span></p><p><span style="white-space: pre-wrap;">And better yet, you can run your own meet-ups in your city and chat with your local peers.</span></p><p><span style="white-space: pre-wrap;">If you're interested in being a meet-up organizer, get in touch with us at </span><a href="nzola@pmmalliance.com" rel="noreferrer"><span style="white-space: pre-wrap;">nzola@pmmalliance.com</span></a></p></div> </div><h2 id="why-you-should-get-involved"><strong>Why you should get involved</strong></h2><p></p><ul><li><strong>3000</strong> members in the community (and counting!)</li><li><strong>3000+</strong> members on LinkedIn</li><li><strong>10,000</strong> website visitors a year</li><li><strong>10+</strong> partners</li></ul><div class="kg-card kg-button-card kg-align-center"><a href="https://www.linkedin.com/company/go-to-market-alliance/?viewAsMember=true&ref=gotomarketalliance.com" class="kg-btn kg-btn-accent">Find us on LinkedIn</a></div><h2 id="join-the-gtma-community"><strong>Join the GTMA Community</strong></h2><p>Chat with like-minded Go-to-Market enthusiasts from around the world! From beginners to experts, the community is for everyone. Find the latest content, job ads, events, and more.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://www.gotomarketalliance.com/join-the-gtm-slack-community/" class="kg-btn kg-btn-accent">Join now</a></div> </div> </section> </article> </div> <div class="sidebar-nav"> <div class="section-wrapper" style="margin-bottom: 4rem;"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < 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