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Our values

<!DOCTYPE html><html lang="en"><head><!-- Required meta tags --><meta charset="utf-8"><meta name="description" content="Our purpose is to help people get the most out of life. 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class="navbar-brand" href="/" title=""><img src="/assets/images/Pru_FELFEF_Prulogo_Landscape lockup_Red Grey_cmyk.jpg" alt="Prudential LIfe Assurance Kenya"></a><div class="header__right d-flex align-items-center"><a class="btn-icon header__search-bar" href="/search/"><div class="icon icon-search"></div></a><a class="btn-icon header__contact" href="/contact-us/" title="Contact" data-header-popup="contact"><div class="icon icon-contact-chat"></div></a><a href="/locations/" title="Find us" class="btn-icon header__prueshop fst-italic align-middle d-flex align-items-center"><div class="icon icon-language d-inline-block mx-1"></div><span class="d-none d-lg-block">Find us</span></a></div></div></nav></div><div class="container-fluid g-0" id="navContainer"><nav class="navbar navbar-expand-lg navbar-dark py-0 py-lg-3"><div class="container rounded"><button class="navbar-toggler bg-white" type="button" data-bs-toggle="collapse" data-bs-target="#navbarSupportedContent" 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href="/pru-memorial/">PRUMemorial</a></li><li><a href="/pru-term/">PRUTerm</a></li></ul></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/health/">Health <span class="icon icon-arrow-right"></span></a></h6><ul class="list-unstyled"><li><a href="/pru-criticalcare/">PRUCritical Care</a></li><li><a href="/pru-hospicash/">PRUHospicash</a></li></ul></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/savings/">Savings <span class="icon icon-arrow-right"></span></a></h6><ul class="list-unstyled"><li><a href="/pru-select/">PRUSelect</a></li><li><a href="/pru-daharidumu/">PRUDahari-Dumu</a></li><li><a href="/pru-pension/">PRUPension</a></li></ul></div><!-- col-megamenu.// --></div></div><!-- end row --><div class="row g-3 pb-4 border-top"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Corporate Products <span class="icon icon-arrow-right"></span></span></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Life Protection <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/group-life/">Group Life</a></li><li><a href="/group-credit-life/">Group Credit Life</a></li><li><a href="/pru-sme/">PRUSME</a></li></ul></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Savings <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/pru-pension/">Group Pensions</a></li></ul></div><!-- col-megamenu.// --></div><!-- end col-3 --></div><!-- end row --></div></div><!-- dropdown-mega-menu.// --></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">Wellness</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/general-wellness/">General Wellness <span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/mental-wellness/">Mental Wellness <span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --></div><!-- end row --></div></div><!-- dropdown-mega-menu.// --></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">About Us</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>About Us <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/our-history/">Our history</a></li><li><a href="/our-leadership/">Our leadership</a></li><li><a href="/our-values/">Our values</a></li><li><a href="/our-logo/">Our logo</a></li></ul></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><span>Newsroom <span class="icon icon-arrow-right"></span></span></h6><ul class="list-unstyled"><li><a href="/press-releases/">Press releases</a></li><li><a href="/announcements/">Announcements</a></li><li><a href="/campaigns/">Campaigns</a></li></ul></div><!-- col-megamenu.// --></div><!-- end col-3 --></div><!-- end row --></div></div><!-- dropdown-mega-menu.// --></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">PRU Cares</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/cha-ching/">Cha-Ching <span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/safe-steps/">Safe Steps <span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-4 col-6"><div class="col-megamenu"><h6 class="title"><a href="/prudential-actuarial-support-scheme/">Prudential Actuarial Support Scheme <span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --></div><!-- end row --></div></div><!-- dropdown-mega-menu.// --></li><li class="nav-item dropdown has-megamenu text-start text-lg-center"><a class="nav-link dropdown-toggle" data-bs-toggle="dropdown" href="#">Work with Us</a><div class="dropdown-menu megamenu shadow-sm" role="menu"><div class="container"><div class="row g-3"><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/corporate-careers/">Corporate Careers<span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/be-a-financial-advisor/">Be a Financial Advisor <span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/mdrt/">2023 MDRT Qualifiers <span class="icon icon-arrow-right"></span></a></h6></div><!-- col-megamenu.// --></div><!-- end col-3 --></div><!-- end row --></div></div><!-- dropdown-mega-menu.// --></li><li class="nav-item text-start text-lg-center"><a class="nav-link btn-action" href="https://portal.prudentiallife.co.ke/customer" title="PRUPension Self-Service Portal" target="_new"><span class="btn rounded-pill btn-warning fw-bold">Self Service</span></a></li></ul></div></div></nav></div><div class="utility-panel search-bar pt-lg-5 pb-4 pt-4 align-items-center"><div class="container"><div class="row align-items-center"><div class="col-sm-12 col-lg-4 fw-bold fs-5 text-center text-lg-start">What can we help you find?</div><div class="col-sm-12 col-md-7"><form action="#" method="POST" id="form-search"><div class="input-group"><span class="input-group-text bg-white border-2 border-end-0"><span class="icon icon-search"></span> </span><input type="text" class="form-control form-control-lg border-2 border-start-0" placeholder="Type your search term and press enter" aria-label="Type your search term and press enter" aria-describedby="button-addon2" required></div></form></div><div class="col-sm-12 col-md-1"><a class="utility-panel--btn-close mx-auto" href="#" title="close"><span class="icon icon-close"></span></a></div></div></div></div><div class="utility-panel contact-bar pt-lg-5 pb-4 pt-4 align-items-center"><div class="container"><div class="row align-items-center"><div class="col-sm-12 col-lg-4 fw-bold fs-5 text-center text-lg-start">What can we help you with?</div><div class="col-sm-12 col-lg-3"><a href="tel:+254719075000" class="btn btn-outline-secondary rounded-pill py-3 px-4 border-2 w-100 mb-4 mb-lg-0"><i class="bi bi-telephone-fill" style="margin-right: .5rem;"></i> <b>+254 719 075 000</b></a></div><div class="col-sm-12 col-lg-3"><a href="/contact-us/" class="btn btn-outline-secondary rounded-pill py-3 px-4 border-2 w-100 mb-4 mb-lg-0"><i class="bi bi-chat-left-text-fill" style="margin-right: .5rem;"></i> <b>Send us an enquiry</b></a></div><div class="col-sm-12 col-md-1 offset-md-1"><a class="utility-panel--btn-close mx-auto" href="#" title="close"><span class="icon icon-close"></span></a></div></div></div></div></header><div class="flyout-overlay"></div><main><section><div class="container"><div class="row position-relative g-0"><div class="col-sm-12 col-md-5 py-5"><h1 class="mb-4 mt-3"><span class="fw-bold">Our Values</span></h1><p class="lead fw-bold">Our values fuel every success story</p><p class="lead fw-normal">We are passionate about what we do. Our purpose is to help people get the most out of life. Our values lead us to deliver our purpose to all our customers across the country.</p></div><div class="col-sm-12 col-md-6 offset-md-1 mb-4 product-group-img"><img src="/assets/images/Values.jpg" width="100%"></div></div></div></section><section class="pt-4"><div class="py-5"><div class="container position-relative"><div class="bg-grey left small"></div><div class="row mt-4"><div class="col-sm-12 col-md-4"><div class="card border-0 shadow rounded pb-0"><div class="card-body p-5 pb-3 text-center"><img src="/assets/images/guy-stars-moon-98x98.png" alt="Ambitious"> <b class="d-block py-3 d-block">Ambitious</b> <em class="py-2 mb-2 d-block">We always find a way</em><p class="fs-5">Our business is competitive. We push ourselves and each other to greatness, but not at all costs. Being a team player and doing the right thing come first.</p></div></div></div><div class="col-sm-12 col-md-4"><div class="card border-0 shadow rounded pb-0"><div class="card-body p-5 pb-3 text-center"><img src="/assets/images/innovation-98x98.png" alt="Curious"> <b class="d-block py-3">Curious</b> <em class="py-2 mb-2 d-block">We listen and seek to learn</em><p class="fs-5">The world is changing faster than ever. No one has all the answers. We are humble and always listen and seek to learn and understand.</p></div></div></div><div class="col-sm-12 col-md-4"><div class="card border-0 shadow rounded pb-0"><div class="card-body p-5 pb-3 text-center"><img src="/assets/images/two-hearts-shadow-98x98.png" data-src="/en/.galleries/images/two-hearts-shadow-98x98" alt="Empathetic"> <b class="d-block py-3">Empathetic</b> <em class="py-2 mb-2 d-block">We start with a conversation</em><p class="fs-5">There鈥檚 an age old wisdom in walking a mile in another鈥檚 shoes. We do that every day, whether it is with our customers or colleagues.</p></div></div></div></div><div class="row mt-4"><div class="col-sm-12 col-md-4"><div class="card border-0 shadow rounded pb-0"><div class="card-body p-5 pb-3 text-center"><img src="/assets/images/courageous-98x98.png" alt="Courageous"> <b class="d-block py-3">Courageous</b> <em class="py-2 mb-2 d-block">We stand for what is right</em><p class="fs-5">Prudential鈥檚 success and culture belongs to all of us. It's our shared legacy. We do the right thing and bring our full selves to work to build it together.</p></div></div></div><div class="col-sm-12 col-md-4"><div class="card border-0 shadow rounded pb-0"><div class="card-body p-5 pb-3 text-center"><img src="/assets/images/nimble-98x98.png" alt=" Nimble" width="98px"> <b class="d-block py-3">Nimble </b><em class="py-2 mb-2 d-block">We adapt when goals move</em><p class="fs-5">Being agile and adaptive is trending. We approach our work iteratively, with carefully designed experiments that help us fail fast and fail forward.</p></div></div></div></div></div></div></section></main><section class="pt-5 social-section"><div class="container position-relative pt-lg-5"><div class="bg-grey col-12 col-md-7 offset-md-5 d-sm-none d-lg-block" style="height: 100%; width: 66.66667%; right: auto;"></div><div class="container p-0"><div class="row"><div class="col-sm-12 col-lg-4 mb-3 text-center text-lg-start"><h1 class="mb-3 d-block"><span class="fw-bold d-block">Stay</span> <span class="fw-bold">Connected</span></h1><p class="lead fw-normal">Follow us on social media for the latest on Prudential in Kenya.</p></div><div class="col-sm-12 col-lg-8 mb-3"><div class="row justify-content-between"><div class="col-3 col-md-3 text-center"><a href="https://www.linkedin.com/company/prudential-life-kenya/?originalSubdomain=ke" target="_blank" rel="noopener noreferrer" class="social-link text-decoration-none position-relative d-block"><div class="link-list__card--img"><img src="/assets/images/Linkedin.svg" alt="LinkedIn" class="d-block"></div><div class="lead fw-bold text-dark d-block my-4">LinkedIn</div><div class="d-none d-md-block card-static__content--btn btn-arrow position-relative mx-auto"><span class="icon icon-arrow-right"></span></div></a></div><div class="col-3 col-md-3 text-center"><a href="https://web.facebook.com/PrudentialKE" target="_blank" rel="noopener noreferrer" class="social-link text-decoration-none position-relative d-block"><div class="link-list__card--img"><img src="/assets/images/FB.svg" alt="Facebook" class="d-block"></div><div class="lead fw-bold text-dark d-block my-4">Facebook</div><div class="d-none d-md-block card-static__content--btn btn-arrow position-relative mx-auto"><span class="icon icon-arrow-right"></span></div></a></div><div class="col-3 col-md-3 text-center"><a href="https://twitter.com/PrudentialKenya" target="_blank" rel="noopener noreferrer" class="social-link text-decoration-none position-relative d-block"><div class="link-list__card--img"><img src="/assets/images/Twitter.svg" alt="Twitter" class="d-block"></div><div class="lead fw-bold text-dark d-block my-4">Twitter</div><div class="d-none d-md-block card-static__content--btn btn-arrow position-relative mx-auto"><span class="icon icon-arrow-right"></span></div></a></div></div></div></div></div></div></section><footer class="pt-5 mt-5"><br><div class="container pb-4"><div class="row"><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Individual</h5><ul class="list-unstyled"><li><a href="/life-protection/">Life protection</a></li><li><a href="/health/">Health</a></li><li><a href="/savings/">Savings</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Corporate</h5><ul class="list-unstyled"><li><a href="/group-life/">Group Life</a></li><li><a href="/group-credit-life/">Group Credit Life</a></li><li><a href="/pru-sme/">PRUSME</a></li><li><a href="/group-hospital-cash/">Group Hospital Cash</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Wellness</h5><ul class="list-unstyled"><li><a href="/general-wellness/">General Wellness</a></li><li><a href="/mental-wellness/">Mental Wellness</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">About Us</h5><ul class="list-unstyled"><li><a href="/our-history/">Our History</a></li><li><a href="/our-leadership/">Our Leadership</a></li><li><a href="/our-values/">Our Values</a></li><li><a href="/our-logo/">Our Logo</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Legal</h5><ul class="list-unstyled"><li><a href="/terms-of-use/">Terms of Use</a></li><li><a href="/privacy-policy/" title="Privacy Policy">Privacy Policy</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Prudential</h5><address>Ground Floor, Vienna Court, State House Crescent, off State House Avenue Nairobi, Kenya</address><p><a href="mailto:customer.service@prudentiallife.co.ke">customer.service@prudentiallife.co.ke</a></p><p><a href="tel:+254719075000">+254 719 075 000</a></p></div></div></div><div class="bottom"><div class="container py-5"><div class="row"><div class="col-sm-12 col-md-9 col-lg-9"><p>Prudential Life Assurance Kenya Limited is Regulated by the Insurance Regulatory Authority of Kenya.</p><p>漏 Copyright 2024 Prudential Life Assurance Kenya Limited (A member of Prudential plc group). 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