National Advertising Review Board

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</nav> </div> <div class="rich-text"> <h1 class="hero_header">National Advertising Review Board</h1><div class="hero_content">The National Advertising Review Board (NARB) is the appellate body for the U.S. system of advertising industry self-regulation. Five-member NARB panels hear cases appealing an NAD or CARU decision and provide independent industry peer review, ensuring truthfulness and accuracy in national advertising and helping promote voluntary compliance of its decisions—a key pillar of industry self-regulation.</div> </div> </div> <div class="container"> <div class="hero_buttons_box"> <div id="Hero_C001_Col01" class="hb_area sf_colsIn" data-sf-element="Hero buttons left" data-placeholder-label="Hero buttons left"> </div> <div id="Hero_C001_Col02" class="hb_area sf_colsIn" data-sf-element="Hero buttons right" data-placeholder-label="Hero buttons right"> <a href="/online-archive-old" target="_self" class="styled_button btn_darkblue outline"> <span>Online Archive</span> </a> <a href="/programs/all-programs/national-advertising-review-board/faqs" target="_self" class="styled_button btn_darkblue outline"> <span>FAQs</span> </a> </div> </div> </div> </section> <section class="impact"> <div id="MainContent_C008_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainContent_C009_Col00" class="sf_colsIn col-xs-12 col-md-1" data-sf-element="Column 1" data-placeholder-label="Left Column"> </div> <div id="MainContent_C009_Col01" class="sf_colsIn col-md-10" data-sf-element="Column 2" data-placeholder-label="Center Column"> <div class="rich-text"> <h2 class="section_header content_under">Program Impact</h2><div id="MainContent_TAA2FE843005_Col00" data-sf-element="Container" data-placeholder-label="Container"><div><h1></h1></div></div>NARB, established in 1971 as a fair and impartial appellate body, reviews appealed NAD or CARU decisions. Nominated by various leading organizations in the advertising industry, NARB members are selected for their stature and experience in their fields. <div id="MainContent_TAA2FE843004_Col00" data-sf-element="Container" data-placeholder-label="Container"><div><p></p></div></div><div></div> </div> <div class="rich-text"> <p> </p><p> </p> </div> </div> <div id="MainContent_C009_Col02" class="sf_colsIn col-xs-12 col-md-1" data-sf-element="Column 3" data-placeholder-label="Right Column"> </div> </div> <div id="MainContent_C102_Col00" class="cards_line sf_colsIn" data-sf-element="Cards place" data-placeholder-label="Cards place"> <div class="hat_item card"> <h4 class="hat_heading">Truth & Transparency</h4> <span class="hat_text"> When a competitor’s advertising harms consumer trust or threatens a company’s reputation and market share, the advertising self-regulatory system creates a level-playing field for business and helps ensure consumers receive truthful and accurate advertising. </span> </div> <div class="hat_item card"> <h4 class="hat_heading">Compliance</h4> <span class="hat_text"> After a decision, NARB or the challenger can check in on whether the advertiser has made appropriate modifications to its advertising and has 10 days to respond. The case is closed if there is a good faith effort to bring their advertising into compliance. </span> </div> <div class="hat_item card"> <h4 class="hat_heading">Non-Compliance</h4> <span class="hat_text"> In cases of lack of good faith efforts to modify or discontinue advertising as a result of a NARB decision, NARB will refer the case to an appropriate government agency, usually the Federal Trade Commission (FTC). </span> </div> </div> </div> </section> <div class="geometric left bronze_bg"></div><section id="MainContent_C092_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><section class="hero"> <div id="MainContent_C093_Col00" class="container sf_colsIn" data-sf-element="Hero content" data-placeholder-label="Hero content"><div class="row" data-sf-element="Row"> <div id="MainContent_C094_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="rich-text">   </div> <div class="rich-text"> <a href="http://NAD50th.org" data-sf-ec-immutable=""><img src="https://assets.bbbprograms.org/images/default-source/event-logos/nad50-badge.jpg?sfvrsn=26822ee3_19" width="100%" alt=""></a> </div> </div> <div id="MainContent_C094_Col01" class="sf_colsIn col-lg-9" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="rich-text"> <div class="hero_content wide"><p>For the last 50 years in the advertising industry, companies have held each other to a higher standard. In response to the pressures and criticisms of consumerism that had mounted during the previous decade, in 1971 the advertising industry established the National Advertising Division (NAD) and National Advertising Review Board (NARB), the U.S. mechanism of independent self-regulation that has stood the test of time and technological innovation.</p><p> </p></div> </div> <a href="https://bbbprograms.org/programs/nad50th" target="_blank" class="styled_button btn_darkblue "> <span>Visit NAD50th.org</span> </a> </div> </div> </div> </section> </section><section id="MainContent_C016_Col00" class="sf_colsIn bg_white" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C018_Col00" class="sf_colsIn container container_space_vertical_top" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header">Guidelines & Procedures</h2><hr class="styled_line line_400 line_bronze"> </div><div id="MainContent_C019_Col00" class="cards_line sf_colsIn" data-sf-element="Cards place" data-placeholder-label="Cards place"><div id="MainContent_C021_Col00" class="card sf_colsIn" data-sf-element="Card content" data-placeholder-label="Card content"> <div class="rich-text"> <div><h1></h1></div>Any advertiser or challenger has the right to appeal NAD’s decision to NARB. An advertiser has an automatic right of appeal. A challenger must request permission to appeal from the NARB chair and explain why it believes there is a substantial likelihood NARB would come to a different conclusion on a case than NAD.  <div><p> </p></div> </div> </div><div id="MainContent_C020_Col00" class="card sf_colsIn" data-sf-element="Card content" data-placeholder-label="Card content"> <a class="card_document" href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/bbb-national-programs/procedures/nad_narbprocedures_current.pdf"> <div class="doc_heading">NAD | NARB Procedures</div> <div class="doc_text"> Read Procedures </div> </a> <a class="card_document" href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/bbb-national-programs/procedures/caru_narbprocedures_8-18-2020.pdf?sfvrsn=d5226295_2"> <div class="doc_heading">CARU | NARB Procedures</div> <div class="doc_text"> Read Procedures </div> </a> <a class="card_document" href="/programs/all-programs/national-advertising-review-board/narb-panel-members"> <div class="doc_heading">NARB Panel Members</div> <div class="doc_text"> View NARB Panel Members </div> </a> <a class="card_document" href="https://bbbnp-bbbp-stf-use1-01.s3.amazonaws.com/docs/default-source/narb/narb21-chair-vicechair.pdf"> <div class="doc_heading">NARB Chair & Vice-Chair</div> <div class="doc_text"> </div> </a> <div class="rich-text">  <p> </p><p> </p><p> </p> </div> </div> </div> </div> </section><div class="geometric right red_bg"></div><section id="MainContent_C028_Col00" class="sf_colsIn bg_dark" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C029_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header mb_50" style="text-align: center">News & Blog</h2> </div><div id="MainContent_C031_Col00" class="max_4_cards pr_box nb_box sf_colsIn" data-sf-element="4 Blog or news cards" data-placeholder-label="4 Blog or news cards"> <div class="pr_card card_nb nb_news reverse_colours"> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board </h4> <div class="pr_intro"> <p>McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation. </p> </div> <a href="https://bbbprograms.org/media-center/prd/narb-2024-panel-pool" class="pr_link">Read the Press Release</a> </div> <div class="pr_card card_nb nb_news reverse_colours"> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board </h4> <div class="pr_intro"> <p>McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.</p> </div> <a href="https://bbbprograms.org/media-center/prd/2023-NARB-Members" class="pr_link">Read the Press Release</a> </div> <div class="pr_card card_nb "> <span class="nb_type_tag">Blog</span> <h4 class="pr_title"> Making Subscriptions Simple: FTC’s Click-to-Cancel Rule is a Win for Consumers </h4> <div class="pr_intro"> The FTC’s new Click-to-Cancel rule will likely guide businesses on offering subscriptions in ways that foster consumer trust. This rule is not just about canceling subscriptions; it impacts every stage of the subscription relationship between businesses and consumers. Read my top takeaways. </div> <a href="https://bbbprograms.org/media-center/bd/insights/2024/10/22/ftc-click-to-cancel-rule" class="pr_link">Read more</a> </div> <div class="pr_card card_nb "> <span class="nb_type_tag">Blog</span> <h4 class="pr_title"> What You Missed at NAD 2024: The Global Future of Ad Law </h4> <div class="pr_intro"> If you missed NAD 2024: Charting the Global Future of Ad Law last month, here is a glimpse of the discussions from the NAD team, leading advertising law lawyers, academics, regulators, and experts from around the world. </div> <a href="https://bbbprograms.org/media-center/bd/insights/2024/10/07/nad-2024-recap" class="pr_link">Read more</a> </div> </div> </div> <div class="rich-text"> <p> </p><p> </p>  </div> </section><section id="MainContent_C081_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C082_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header mb_50" style="text-align: center">Decisions</h2> </div><div id="MainContent_C085_Col00" class="max_4_cards pr_box nb_box sf_colsIn" data-sf-element="4 Blog or news cards" data-placeholder-label="4 Blog or news cards"> <div class="pr_card card_nb nb_news reverse_colours"> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> National Advertising Review Board Recommends AT&T Discontinue or Modify Supplemental-Coverage-from-Space Claim </h4> <div class="pr_intro"> <p>New York, NY – August 8, 2024 – A panel of the National Advertising Review Board (NARB) recommended that AT&T discontinue or modify the claim that Supplemental Coverage from Space (SCS) is currently available to AT&T consumers.</p> </div> <a href="https://bbbprograms.org/media-center/dd/narb-att-scs" class="pr_link">Read the Decision Summary</a> </div> <div class="pr_card card_nb nb_news reverse_colours"> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> National Advertising Review Board Finds Glad ForceFlex MaxStrength Trash Bag “25% More Durable” Claims on Packaging Not Misleading </h4> <div class="pr_intro"> <p>New York, NY – May 23, 2024 – A panel of the National Advertising Review Board (NARB) determined that The Glad Products Company’s “25% more durable” claim for Glad ForceFlex MaxStrength bags, as it appears on the packaging of 45- 34- and 20-bag sizes, is not misleading.</p> </div> <a href="https://bbbprograms.org/media-center/dd/glad-forceflex-narb" class="pr_link">Read the Decision Summary</a> </div> <div class="pr_card card_nb nb_news reverse_colours"> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy </h4> <div class="pr_intro"> <p>New York, NY – November 22, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.</p> </div> <a href="https://bbbprograms.org/media-center/dd/drip-hydration-iv-therapy" class="pr_link">Read the Decision Summary</a> </div> <div class="pr_card card_nb nb_news reverse_colours"> <span class="nb_type_tag">Decision</span> <h4 class="pr_title"> NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued </h4> <div class="pr_intro"> <p>New York, NY – November 21, 2024 – The National Advertising Division determined that Ikigai supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued.</p> </div> <a href="https://bbbprograms.org/media-center/dd/pooph-pet" class="pr_link">Read the Decision Summary</a> </div> </div> <div class="rich-text"> <p> </p><p><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">BBB National Programs provides summaries of all case decisions in the </span><a style="font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit" href="/media-center/decisions">Case Decision Summary</a><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit"> library. For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the </span><a style="font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit" href="/OnlineArchive">Online Archive</a><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">. </span><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">For members of the press, the full text of any BBB National Programs decision is available by emailing the request to </span><a style="font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit" href="mailto:press@bbbnp.org">press@bbbnp.org</a><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; font-size: inherit">. </span></p> </div> </div> <div class="rich-text"> <p> </p><p> </p>  </div> </section><section id="MainContent_C056_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C057_Col00" class="sf_colsIn container container_space_vertical_top" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h3 class="section_header" style="text-align: center">Frequently Asked Questions</h3> </div><div class="faq_list_box"> <div id="MainContent_C065_Col00" class="faq_place sf_colsIn" data-sf-element="FAQ list" data-placeholder-label="FAQ list"> <div data-sf-role="lists"> <div class="sf-list sf-list--expandable clearfix"> <div class="sf-list-item"> <div class="one_item" > <a href="javascript:void(0)" data-sf-role="toggleLink" class="list_link" role="button" data-toggle="collapse" data-target="#f493f0a7-1271-49f1-b3b8-346bc1604dd7" aria-expanded="false" aria-controls="f493f0a7-1271-49f1-b3b8-346bc1604dd7"> Who are the members of the National Advertising Review Board (NARB)? </a> <div style="display:none;" class="sf-list-content collapse multi-collapse answer_text" id='f493f0a7-1271-49f1-b3b8-346bc1604dd7'> <p>NARB is currently made up of 97 professionals from three different professional backgrounds: (i) national advertisers (47), (ii) advertising agencies (34), and (iii) public members (academics and other members of the public sector) (16). Each appeals panel consists of three national advertisers, one agency representative, and one public sector representative. The term for membership is two years, and each member is eligible to be re-appointed for two additional two-year terms. </p><p> </p> </div> </div> <div class="one_item" > <a href="javascript:void(0)" data-sf-role="toggleLink" class="list_link" role="button" data-toggle="collapse" data-target="#4509d5f5-4431-41f6-88b3-ff1f73461a59" aria-expanded="false" aria-controls="4509d5f5-4431-41f6-88b3-ff1f73461a59"> Are there filing fees? </a> <div style="display:none;" class="sf-list-content collapse multi-collapse answer_text" id='4509d5f5-4431-41f6-88b3-ff1f73461a59'> <p>Yes. The fee to appeal or cross-appeal an NAD decision to the NARB is $27,000 for National Partner members and $33,750 for companies who are not National Partner members. Challengers must include a non-refundable review fee of $5,000 with their letter requesting permission to appeal, which will be credited toward the filing fee for the appeal if the appeal is granted. If the NARB Chair grants a challenger’s request for an appeal, the challenger submits an additional $22,000 or $28,750 (National Partner and non-National Partner fees, respectively). BBB National Programs can waive or reduce the fee for any appellant or cross-appellant who can demonstrate economic hardship.</p><p></p> </div> </div> <div class="one_item" > <a href="javascript:void(0)" data-sf-role="toggleLink" class="list_link" role="button" data-toggle="collapse" data-target="#8d87aea4-cd1d-480e-83f5-45f215724045" aria-expanded="false" aria-controls="8d87aea4-cd1d-480e-83f5-45f215724045"> Are there cross-appeals? </a> <div style="display:none;" class="sf-list-content collapse multi-collapse answer_text" id='8d87aea4-cd1d-480e-83f5-45f215724045'> <p>Yes, a challenger can cross-appeal any claims/issues not appealed by the advertiser by submitting a request to the NARB Chair within five business days of receipt of the final case decision. In the case of a challenger appeal, the advertiser can appeal additional claims/issues by submitting a request to the NARB Chair within five business days of receipt of the NARB Chair’s decision to allow the challenger appeal. </p> </div> </div> </div> </div> </div> <div class="rich-text"> <h4 style="text-align: center"> </h4><h4 style="text-align: center"><a href="/programs/all-programs/national-advertising-review-board/faqs">Read more FAQs</a></h4> </div></div> </div> </div> </section> <div class="rich-text">  <p> </p><p> </p><p> </p> </div><section id="MainContent_C105_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C106_Col00" class="sf_colsIn container container_space_vertical_top" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header"><em>Contact Us</em></h2><p> </p> </div>  <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "8712603", formId: "67189155-6281-4f4b-b45d-f829f5dcceae" }); </script> <div class="rich-text"> <p> </p><p> </p><p> </p> </div> </div> </section> <div class="page-footer"> <footer class="social"> <div class="container"> <div class="social_inner"> <span class="follow">Follow us on social media</span> <nav class="social_nav"> <a href="https://www.facebook.com/BBB-National-Programs-266206120950/?ref=br_rs" target="_blank" class="social_nav_link facebook_link"> <span class="sr--only">Facebook</span> </a> <a href="https://twitter.com/BBB_NtlPrograms" target="_blank" class="social_nav_link twitter_link"> <span class="sr--only">Twitter</span> </a> <a href="https://www.youtube.com/channel/UCsR78pyCQkqAGrJS0hfu1eg" target="_blank" class="social_nav_link youtube_link"> <span class="sr--only">Youtube</span> </a> <a href="https://www.linkedin.com/company/bbb-national-programs" target="_blank" class="social_nav_link linkedin_link"> <span class="sr--only">Linkedin</span> </a> <a href="https://betterbusiness.blubrry.com/" target="_blank" class="social_nav_link podcasts_link"> <span class="sr--only">Podcasts</span> </a> </nav> </div> </div> </footer> <footer class="main_footer"> <div class="container"> <div class="footer_box"> <a href="/" class="footer_logo"> <span class="sr--only">Link to homepage</span> </a> <nav class="footer_nav"> <ul> <li> <a href="/about-us/board-of-directors" target="_self">Board of Directors</a> </li> <li> <a href="/about-us/BBB-National-Programs-Leadership" target="_self">Leadership</a> </li> <li> <a href="/podcasts" target="_blank">Podcasts</a> </li> <li> <a href="/OnlineArchive" target="_self">Online Archive</a> </li> <li> <a href="/privacy-policy" target="_self">Privacy Policy</a> </li> <li> <a href="/terms-of-use" target="_self">Terms of Use</a> </li> <li> <a href="/about-us/contact-us" target="_self">Contact Us</a> </li> </ul> </nav> </div> <span class="copyright"> © 2024, BBB National Programs, Inc. 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