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How We Know What Isn't So - Thomas Gilovich - Google Books
<!DOCTYPE html><html><head><title>How We Know What Isn't So - Thomas Gilovich - Google Books</title><link rel="stylesheet" href="/books/css/_a33f2a89320471e58c940b9287b9d4eb/kl_viewport_kennedy_full_bundle.css" type="text/css" /><link rel="stylesheet"href="https://fonts.googleapis.com/css2?family=Product+Sans:wght@400"><script src="/books/javascript/v2_a33f2a89320471e58c940b9287b9d4eb__en.js"></script><script>_OC_Hooks = ["_OC_Page", "_OC_SearchReload", "_OC_TocReload", "_OC_EmptyFunc", "_OC_SearchPage", "_OC_QuotePage" ];for (var _OC_i = 0; _OC_i < _OC_Hooks.length; _OC_i++) {eval("var " + _OC_Hooks[_OC_i] + ";");}function _OC_InitHooks () {for (var i = 0; i < _OC_Hooks.length; i++) {var func = arguments[i];eval( _OC_Hooks[i] + " = func;");}}</script><link rel="canonical" href="https://books.google.com/books/about/How_We_Know_What_Isn_t_So.html?id=LURGkHCPAJEC"/><meta property="og:url" content="https://books.google.com/books/about/How_We_Know_What_Isn_t_So.html?id=LURGkHCPAJEC"/><meta name="title" content="How We Know What Isn't So"/><meta name="description" content="Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.When can we trust what we believe—that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"—and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action."/><meta property="og:title" content="How We Know What Isn't So"/><meta property="og:type" content="book"/><meta property="og:site_name" content="Google Books"/><meta property="og:image" content="https://books.google.com.sg/books/content?id=LURGkHCPAJEC&printsec=frontcover&img=1&zoom=1&edge=curl&imgtk=AFLRE70R672iBkjDUZjP3Ni8UmcssiapzumE2Pq72spsmtgSbAZe69o_cx0m1nv13vwmYETjTVRFe92TME1Tfa2sOrFNySiiKaTXkpA7rkMdhzd95HN-0qVURM59dbtepqnrfXR5ko6J"/><link rel="image_src" href="https://books.google.com.sg/books/content?id=LURGkHCPAJEC&printsec=frontcover&img=1&zoom=1&edge=curl&imgtk=AFLRE70R672iBkjDUZjP3Ni8UmcssiapzumE2Pq72spsmtgSbAZe69o_cx0m1nv13vwmYETjTVRFe92TME1Tfa2sOrFNySiiKaTXkpA7rkMdhzd95HN-0qVURM59dbtepqnrfXR5ko6J"/><script></script><style>#gbar,#guser{font-size:13px;padding-top:1px !important;}#gbar{height:22px}#guser{padding-bottom:7px !important;text-align:right}.gbh,.gbd{border-top:1px solid #c9d7f1;font-size:1px}.gbh{height:0;position:absolute;top:24px;width:100%}@media all{.gb1{height:22px;margin-right:.5em;vertical-align:top}#gbar{float:left}}a.gb1,a.gb4{text-decoration:underline !important}a.gb1,a.gb4{color:#00c !important}.gbi .gb4{color:#dd8e27 !important}.gbf .gb4{color:#900 !important} #gbar { padding:.3em .6em !important;}</style></head><body class=""><div id=gbar><nobr><a target=_blank class=gb1 href="https://www.google.com.sg/search?tab=pw">Search</a> <a target=_blank class=gb1 href="https://www.google.com.sg/imghp?hl=en&tab=pi">Images</a> <a target=_blank class=gb1 href="https://maps.google.com.sg/maps?hl=en&tab=pl">Maps</a> <a target=_blank class=gb1 href="https://play.google.com/?hl=en&tab=p8">Play</a> <a target=_blank class=gb1 href="https://www.youtube.com/?tab=p1">YouTube</a> <a target=_blank class=gb1 href="https://news.google.com/?tab=pn">News</a> <a target=_blank class=gb1 href="https://mail.google.com/mail/?tab=pm">Gmail</a> <a target=_blank class=gb1 href="https://drive.google.com/?tab=po">Drive</a> <a target=_blank class=gb1 style="text-decoration:none" href="https://www.google.com.sg/intl/en/about/products?tab=ph"><u>More</u> »</a></nobr></div><div id=guser width=100%><nobr><span id=gbn class=gbi></span><span id=gbf class=gbf></span><span id=gbe></span><a target=_top id=gb_70 href="https://www.google.com/accounts/Login?service=print&continue=https://books.google.com.sg/books%3Fid%3DLURGkHCPAJEC%26printsec%3Dfrontcover%26dq%3D%2522False%2Bconsensus%2Beffect%2522%2B-wikipedia%26hl%3Den%26sa%3DX&hl=en&ec=GAZACg" class=gb4>Sign in</a></nobr></div><div class=gbh style=left:0></div><div class=gbh style=right:0></div><div role="alert" style="position: absolute; left: 0; right: 0;"><a href="https://books.google.com.sg/books?id=LURGkHCPAJEC&printsec=frontcover&dq=%22False+consensus+effect%22+-wikipedia&hl=en&sa=X&output=html_text" title="Screen reader users: click this link for accessible mode. 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Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. 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