食品调味品行业 | 解决方案

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class="pc-pijiu-banner" style="position: relative;"> <section class="spotlight parallax bg-cover bg-size--cover" data-spotlight="fullscreen" style="background-image: url('/uploadfile/images/banner/banner-solution.jpg');background-position: top left;"> <div class="spotlight-holder "> <div class="container d-flex "> <div class="row cols-xs-space cols-sm-space cols-md-space justify-content-around"> <div class="col-lg-12"> <div class="text-info"> <h2 class="heading h1 strong-400">食品调味品行业</h2> <p class="lead"> 以码中台为核心，通过BC一体化营销 </p> <p class="lead"> 实现多场景业务数字化 </p> </div> </div> </div> </div> </div> </section> </div> </main> <section class="slice pc-baijiu-content"> <div class="container"> <div class="functions wow fadeInDown" data-wow-duration="2s"> <div class="mb-md text-center"> <h3 class="heading h3 block-title"><div class="dot"></div><div class="title-text">产品质量与营销方式都需关注</div><div class="dot"></div></h3> </div>  <div class="swiper mySwiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">产品问题无法溯源</span> </h3> <div class="titlepic"> <img src="/uploadfile/202311/de9f0cc48170a2a.png"> </div> <div class="card-body text-center"> <p class="mt-2">食品质量安全问题一直是国家关注的重点，产品是否能溯源已经成为消费者购买的重要理由之一。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">渠道管理混乱</span> </h3> <div class="titlepic"> <img src="/uploadfile/202311/6646796cc75e621.png"> </div> <div class="card-body text-center"> <p class="mt-2">经销门店资质真假难辨，市场价格混乱，多级物流配送时效性非常差、库存积压率非常高。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">只重产品忽略营销</span> </h3> <div class="titlepic"> <img src="/uploadfile/202311/bae7a8280856b23.png"> </div> <div class="card-body text-center"> <p class="mt-2">不少调味品企业还是单纯依赖线下渠道，一味在产品研发创新上加大投入，忽略了渠道营销战略布局。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">市场运作趋同质化</span> </h3> <div class="titlepic"> <img src="/uploadfile/202312/29fa5a1bced8446.png"> </div> <div class="card-body text-center"> <p class="mt-2">经销商的经营品种、方式和促销手段趋同，缺乏差异化营销，等同于无效营销，长期下去将降低市场活跃度。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">营销投入不透明</span> </h3> <div class="titlepic"> <img src="/uploadfile/202312/a717fb8135c9303.png"> </div> <div class="card-body text-center"> <p class="mt-2">品牌商无法准确掌握营销费用的应用情况，导致不同营销活动预算重复投入到同一产品。</p> </div> </div> </div> </div> <div class="swiper-button-next"></div> <div class="swiper-button-prev"></div> </div> </div> </div> <div class="features"> <div class="item wow fadeInDown" data-wow-duration="2s" style="background-image: url('/uploadfile/202311/19c3b3cf88197d0.jpg');background-position: top right;"> <div class="container"> <div class="mb-md text-center"> <h3 class="heading h3 block-title"><div class="dot"></div><div class="title-text">产品全程追溯+全链路渠道管理+BC一体化营销</div><div class="dot"></div></h3> </div> <div class=""> <img src="/uploadfile/202311/835f6cb767da0.png" class="img-center img-fluid"> </div> </div> </div> <div class="item wow fadeInDown" data-wow-duration="2s" style="background-image: url('/uploadfile/202311/b6262907744ad73.png');background-position: top right;"> <div class="container"> <div class="row cols-xs-space cols-sm-space align-items-center"> <div class="col-6"> <div class="pr-md-4"> <h3 class="heading h3">产品追溯管理</h3> <p class="lead text-gray mt-4">产品全程追溯系统可以帮助企业更好地管理产品供应链、提高产品质量和安全性、建立品牌形象并满足法律法规要求，从而增强市场竞争力并获得更大的商业价值。</p> <a class="btn btn-primary" 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class="slice mobile-baijiu-content"> <div class="container"> <div class="functions wow fadeInDown" data-wow-duration="2s"> <div class="mb-md text-center"> <h3 class="heading h3 block-title"><div class="dot"></div><div class="title-text">产品质量与营销方式都需关注</div><div class="dot"></div></h3> </div>  <div class="swiper mySwiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">产品问题无法溯源</span> </h3> <img src="/uploadfile/202311/de9f0cc48170a2a.png" class="titlepic"> <div class="card-body text-center"> <p class="mt-2">食品质量安全问题一直是国家关注的重点，产品是否能溯源已经成为消费者购买的重要理由之一。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">渠道管理混乱</span> </h3> <img src="/uploadfile/202311/6646796cc75e621.png" class="titlepic"> <div class="card-body text-center"> <p class="mt-2">经销门店资质真假难辨，市场价格混乱，多级物流配送时效性非常差、库存积压率非常高。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">只重产品忽略营销</span> </h3> <img src="/uploadfile/202311/bae7a8280856b23.png" class="titlepic"> <div class="card-body text-center"> <p class="mt-2">不少调味品企业还是单纯依赖线下渠道，一味在产品研发创新上加大投入，忽略了渠道营销战略布局。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">市场运作趋同质化</span> </h3> <img src="/uploadfile/202312/29fa5a1bced8446.png" class="titlepic"> <div class="card-body text-center"> <p class="mt-2">经销商的经营品种、方式和促销手段趋同，缺乏差异化营销，等同于无效营销，长期下去将降低市场活跃度。</p> </div> </div> </div> <div class="swiper-slide"> <div class="card align-items-center item" style=""> <h3 class="heading h5 mb-1"> <span class="d-block">营销投入不透明</span> </h3> <img src="/uploadfile/202312/a717fb8135c9303.png" class="titlepic"> <div class="card-body text-center"> <p class="mt-2">品牌商无法准确掌握营销费用的应用情况，导致不同营销活动预算重复投入到同一产品。</p> </div> </div> </div> </div> </div> <div class="swiper-button-next"></div> <div class="swiper-button-prev"></div> </div> </div> <div class="features"> <div class="item wow fadeInDown" data-wow-duration="2s" style="background-image: url('/uploadfile/202311/19c3b3cf88197d0.jpg');background-position: top right;"> <div class="container"> <div class="mb-md text-center"> <h3 class="heading h3 block-title"><div class="dot"></div><div class="title-text">产品全程追溯+全链路渠道管理+BC一体化营销</div><div class="dot"></div></h3> </div> <div class=""> <img src="/uploadfile/202311/835f6cb767da0.png" class="img-center img-fluid enlarge-img" style="max-width:100%"> </div> </div> </div> <div class="item wow fadeInDown" data-wow-duration="2s" style="background-image: url('/uploadfile/202311/b6262907744ad73.png');background-position: top right;"> <div class="mb-md text-center"> <h3 class="heading h3 block-title"><div class="dot"></div><div class="title-text">产品追溯管理</div><div class="dot"></div></h3> </div> <div class="titlepic"><img src="/uploadfile/202311/88e10e18bca0.png" class="img-center img-fluid enlarge-img" style="width:90%"></div> <p class="lead text-gray mt-4">产品全程追溯系统可以帮助企业更好地管理产品供应链、提高产品质量和安全性、建立品牌形象并满足法律法规要求，从而增强市场竞争力并获得更大的商业价值。</p> </div> <div class="item wow fadeInDown" data-wow-duration="2s" style="background-image: url('/uploadfile/202311/19c3b3cf88197d0.jpg');background-position: top right;"> <div class="mb-md text-center"> <h3 class="heading h3 block-title"><div class="dot"></div><div class="title-text">产品渠道管理</div><div class="dot"></div></h3> </div> <div class="titlepic"><img src="/uploadfile/202311/5042cc83796725a.png" class="img-center img-fluid enlarge-img" style="width:90%"></div> <p class="lead text-gray mt-4">通过数字化手段对渠道数据进行精准分析，为决策提供数据支持。</p> </div> <div class="item wow fadeInDown" data-wow-duration="2s" style="background-image: 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