Wie generative KI das Geschäft rund um den Black Friday verändert

<!DOCTYPE html>    <html lang="de-DE">  <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no"> <meta name="news_keywords" content="ki, online-händler, online-shop, digitalisierung, e-commerce, gastbeitrag, handel"> <title>Wie generative KI das Geschäft rund um den Black Friday verändert - silicon.de</title> <style type="text/css"> .bigmag{ top: 21px; left: 7px; width: 152px; height: auto; position: absolute; z-index: 0; padding-right: 30px; } .smallmag { top: 135px; left: 129px; width: 61px; height: auto; position: absolute; z-index: 0; padding-right: 30px; } .left{ position: relative; z-index: 1; } .screens{ position: relative; } </style> <link rel="profile" href="//gmpg.org/xfn/11"> <link rel="pingback" href="https://www.silicon.de/wp/xmlrpc.php">  <meta name='robots' content='max-image-preview:large, index,follow' />  <meta name="description" content="Mit KI-Technologien lässt sich das Einkaufserlebnis personalisieren und der Service optimieren, sagt Gastautor Gabriel Frasconi von Freshworks." /> <link rel="canonical" href="https://www.silicon.de/41716642/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Wie generative KI das Geschäft rund um den Black Friday verändert - silicon.de" /> <meta property="og:description" content="Mit KI-Technologien lässt sich das Einkaufserlebnis personalisieren und der Service optimieren, sagt Gastautor Gabriel Frasconi von Freshworks." /> <meta property="og:url" content="https://www.silicon.de/41716642/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert" /> <meta property="og:site_name" content="silicon.de" /> <meta property="article:publisher" content="https://facebook.com/silicon.de" /> <meta property="article:published_time" content="2024-11-05T08:38:35+00:00" /> <meta property="og:image" content="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-scaled.jpg" /> <meta property="og:image:width" content="2560" /> <meta property="og:image:height" content="1704" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Roger Homrich" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@silicon_de" /> <meta name="twitter:site" content="@silicon_de" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Gabriel Frasconi - Freshworks" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="3 minutes" />  <link rel="amphtml" href="https://www.silicon.de/41716642/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert/amp" /><meta name="generator" content="AMP for WP 1.0.64"/><link rel='stylesheet' id='classic-theme-styles-css' href='https://www.silicon.de/wp/wp-includes/css/classic-themes.min.css?ver=1' type='text/css' media='all' /> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;}:where(.is-layout-flex){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-columns.is-layout-flex){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='hutt-css' href='https://www.silicon.de/wp-content/plugins/kamino-hutt/assets/css/hutt.css?ver=1726786595' type='text/css' media='all' /> <link rel='stylesheet' id='kamino_plugin_quick_registration-css' href='https://www.silicon.de/wp-content/plugins/kamino-quick-registration/public/css/kamino-plugin-quick-registration-public.css?ver=1.2.3' type='text/css' media='all' /> <link rel="stylesheet" href="https://www.silicon.de/wp-content/plugins/wp-polls/polls-css.css?ver=2.77.2" type="text/css" async="async"> <style id='wp-polls-inline-css' type='text/css'> .wp-polls .pollbar { margin: 1px; font-size: 6px; line-height: 8px; height: 8px; background: #d8e1eb; border: 1px solid #c8c8c8; } </style> <link rel='stylesheet' id='de-layout-css' href='https://www.silicon.de/wp-content/themes/kamino/assets/css/de-layout.css?ver=1_1.54.9-zABW_006-N3pd.2TUh.vJUk' type='text/css' media='all' /> <link rel="stylesheet" href="https://www.silicon.de/wp-content/themes/kamino/assets/refonte_v2/css/silicon-style.css?ver=1726786595" type="text/css" async="async"> <link rel='stylesheet' id='local-special-headers-css' href='https://www.silicon.de/wp-content/themes/kamino/assets/css/local-special-headers.css?ver=1_1.54.9-zABW_006-N3pd.2TUh.vJUk' type='text/css' media='all' /> <link rel='stylesheet' id='blog-css' href='https://www.silicon.de/wp-content/plugins/kamino-post-type-de-blog/assets/css/blog.css?ver=1_1.54.9-zABW_006-N3pd.2TUh.vJUk' type='text/css' media='all' /> <script type='text/javascript' src='https://www.silicon.de/wp/wp-includes/js/jquery/jquery.min.js?ver=3.6.1' id='jquery-core-js'></script> <script type='text/javascript' src='https://www.silicon.de/wp/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2' id='jquery-migrate-js'></script> <script type='text/javascript' src='https://www.silicon.de/wp-content/plugins/kamino-hutt/assets/js/visible.min.js?ver=6.1' id='jquery-visible-js'></script> <script type='text/javascript' id='kamino_plugin_quick_registration-js-extra'> /* <![CDATA[ */ var pw_script_vars = {"failure_field":"Bitte die Email-Adresse eintragen","failure_form":"Ung\u00fcltige Email-Adresse","request_fail_msg":"Leider konnte der Vorgang nicht abgeschlossen werden. Bitte versuchen Sie es sp\u00e4ter noch einmal.","KAMINO_SUBSCRIPTION_URL":"\/\/subscriber.silicon.de","url_post":"\/\/subscriber.silicon.de\/profile\/register-to-newsletter.php","site_name":"silicon.de","push_data":{"site":{"name":"silicon.de","domain":"www.silicon.de","country":"germany"},"page":"single","type":"post","id":41716642,"slug":"wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert","url":"https:\/\/www.silicon.de\/41716642\/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert","title":"Wie generative KI das Gesch\u00e4ft rund um den Black Friday ver\u00e4ndert","author":"Gabriel Frasconi - Freshworks","taxonomy":[{"name":"category","slug":"news","data":[{"name":"Digitalisierung","slug":"digitalisierung"},{"name":"E-Commerce","slug":"ecommerce-2"},{"name":"Gastbeitrag","slug":"gastbeitrag"},{"name":"Handel","slug":"handel"},{"name":"KI","slug":"ki"}]},{"name":"post_tag","slug":"themen","data":[{"name":"KI","slug":"ki"},{"name":"Online-H\u00e4ndler","slug":"online-haendler"},{"name":"Online-Shop","slug":"online-shop"}]},{"name":"displayed_experts","slug":"experten"},{"name":"displayed_advertisers","slug":"advertiser"},{"name":"displayed_authors","slug":"autor","data":[{"name":"Gabriel Frasconi - Freshworks","slug":"gabriel-frasconi-freshworks"}]}]}}; /* ]]> */ </script> <script type="text/javascript" src="https://www.silicon.de/wp-content/plugins/kamino-quick-registration/public/js/kamino-plugin-quick-registration-public.js?ver=1.2.3" defer="defer" ></script> <script type='text/javascript' id='cookie-js-extra'> /* <![CDATA[ */ var kamino_cookie_data = {"KAMINO_ANABOLIC_COOKIE_NAME":"de9","KAMINO_SUBSCRIPTION_URL":"\/\/subscriber.silicon.de","KAMINO_SITE_NAME":"silicon.de","KAMINO_REFONTE_V3":"1","string_continue":"http%3A%2F%2Fwww.silicon.de%2F41716642%2Fwie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert","string_continue_label":"silicon.de","string_edit_your_profile":"Bearbeiten Sie Ihr Profil","string_disconnect":"Disconnect","string_login":"Login","string_newsletter":"Newsletter","string_cookie_privacy_text":"Wir verwenden Cookies von Drittanbietern. Durch die weitere Nutzung der Website akzeptieren Sie die Verwendung dieser Cookies. Weitere Details finden Sie in unseren Cookie-Richtlinien.. <a href=\"http:\/\/www.silicon.de\/service\/datenschutz\/\" class=\"knowmore\">Mehr erfahren<\/a>","string_close":"Schlie\u00dfen","string_agree":"Ich stimme zu","string_donotshowmsg":"Diese Nachricht nicht noch einmal anzeigen"}; /* ]]> */ </script> <script type='text/javascript' src='https://www.silicon.de/wp-content/themes/kamino/assets/js/cookie.js?ver=1726786595' id='cookie-js'></script> <script type="text/javascript" src="https://www.silicon.de/wp-content/themes/kamino/assets/js/utils-kamino.min.js?ver=1726786595" async="async" ></script> <script type='text/javascript' src='https://www.silicon.de/wp-content/themes/kamino/assets/refonte_v2/js/script.js?ver=1726786596' id='mobile-menu-js'></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.silicon.de/wp/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://www.silicon.de/wp/wp-includes/wlwmanifest.xml" /> <link rel='shortlink' href='https://www.silicon.de/?p=41716642' /> <link href="https://trinitymedia.ai/" rel="preconnect" crossorigin="anonymous" /> <link href="https://vd.trinitymedia.ai/" rel="preconnect" crossorigin="anonymous" /> <meta name="robots" content="max-snippet:-1, max-image-preview:large, max-video-preview:-1" /> <meta name="ahrefs-site-verification" content="f09ae51bbb87186a79eb663f3af1e37d0d6d28a6a2f26784d7850332b7eb4166"> <script>function _extends(){return(_extends=Object.assign||function(t){for(var e=1;e<arguments.length;e++){var n=arguments[e];for(var o in n)Object.prototype.hasOwnProperty.call(n,o)&&(t[o]=n[o])}return t}).apply(this,arguments)}function _typeof(t){return(_typeof="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(t){return typeof t}:function(t){return t&&"function"==typeof Symbol&&t.constructor===Symbol&&t!==Symbol.prototype?"symbol":typeof t})(t)}!function(t,e){"object"===("undefined"==typeof exports?"undefined":_typeof(exports))&&"undefined"!=typeof module?module.exports=e():"function"==typeof define&&define.amd?define(e):t.LazyLoad=e()}(this,function(){"use strict";var t="undefined"!=typeof window,e=t&&!("onscroll"in window)||"undefined"!=typeof navigator&&/(gle|ing|ro)bot|crawl|spider/i.test(navigator.userAgent),n=t&&"IntersectionObserver"in window,o=t&&"classList"in document.createElement("p"),r={elements_selector:"img",container:e||t?document:null,threshold:300,thresholds:null,data_src:"src",data_srcset:"srcset",data_sizes:"sizes",data_bg:"bg",class_loading:"loading",class_loaded:"loaded",class_error:"error",load_delay:0,auto_unobserve:!0,callback_enter:null,callback_exit:null,callback_reveal:null,callback_loaded:null,callback_error:null,callback_finish:null},a=function(t,e){return t.getAttribute("data-"+e)},s=function(t,e,n){var o="data-"+e;null!==n?t.setAttribute(o,n):t.removeAttribute(o)},i=function(t){return"true"===a(t,"was-processed")},c=function(t,e){return s(t,"ll-timeout",e)},l=function(t){return a(t,"ll-timeout")},u=function(t,e){var n,o=new t(e);try{n=new CustomEvent("LazyLoad::Initialized",{detail:{instance:o}})}catch(t){(n=document.createEvent("CustomEvent")).initCustomEvent("LazyLoad::Initialized",!1,!1,{instance:o})}window.dispatchEvent(n)};var d=function(t,e){t&&t(e)},f=function(t,e){t._loadingCount+=e,0===t._elements.length&&0===t._loadingCount&&d(t._settings.callback_finish)},_=function(t){for(var e,n=[],o=0;e=t.children[o];o+=1)"SOURCE"===e.tagName&&n.push(e);return n},v=function(t,e,n){n&&t.setAttribute(e,n)},b=function(t,e){v(t,"sizes",a(t,e.data_sizes)),v(t,"srcset",a(t,e.data_srcset)),v(t,"src",a(t,e.data_src))},g={IMG:function(t,e){var n=t.parentNode;n&&"PICTURE"===n.tagName&&_(n).forEach(function(t){b(t,e)});b(t,e)},IFRAME:function(t,e){v(t,"src",a(t,e.data_src))},VIDEO:function(t,e){_(t).forEach(function(t){v(t,"src",a(t,e.data_src))}),v(t,"src",a(t,e.data_src)),t.load()}},m=function(t,e){var n,o,r=e._settings,s=t.tagName,i=g[s];if(i)return i(t,r),f(e,1),void(e._elements=(n=e._elements,o=t,n.filter(function(t){return t!==o})));!function(t,e){var n=a(t,e.data_src),o=a(t,e.data_bg);n&&(t.style.backgroundImage='url("'.concat(n,'")')),o&&(t.style.backgroundImage=o)}(t,r)},h=function(t,e){o?t.classList.add(e):t.className+=(t.className?" ":"")+e},p=function(t,e,n){t.addEventListener(e,n)},y=function(t,e,n){t.removeEventListener(e,n)},E=function(t,e,n){y(t,"load",e),y(t,"loadeddata",e),y(t,"error",n)},w=function(t,e,n){var r=n._settings,a=e?r.class_loaded:r.class_error,s=e?r.callback_loaded:r.callback_error,i=t.target;!function(t,e){o?t.classList.remove(e):t.className=t.className.replace(new RegExp("(^|\\s+)"+e+"(\\s+|$)")," ").replace(/^\s+/,"").replace(/\s+$/,"")}(i,r.class_loading),h(i,a),d(s,i),f(n,-1)},k=function(t,e){var n=function n(r){w(r,!0,e),E(t,n,o)},o=function o(r){w(r,!1,e),E(t,n,o)};!function(t,e,n){p(t,"load",e),p(t,"loadeddata",e),p(t,"error",n)}(t,n,o)},I=["IMG","IFRAME","VIDEO"],L=function(t,e){var n=e._observer;z(t,e),n&&e._settings.auto_unobserve&&n.unobserve(t)},x=function(t){var e=l(t);e&&(clearTimeout(e),c(t,null))},A=function(t,e){var n=e._settings.load_delay,o=l(t);o||(o=setTimeout(function(){L(t,e),x(t)},n),c(t,o))},z=function(t,e,n){var o=e._settings;!n&&i(t)||(I.indexOf(t.tagName)>-1&&(k(t,e),h(t,o.class_loading)),m(t,e),function(t){s(t,"was-processed","true")}(t),d(o.callback_reveal,t))},O=function(t){return!!n&&(t._observer=new IntersectionObserver(function(e){e.forEach(function(e){return function(t){return t.intersectionRatio>0}(e)?function(t,e){var n=e._settings;d(n.callback_enter,t),n.load_delay?A(t,e):L(t,e)}(e.target,t):function(t,e){var n=e._settings;d(n.callback_exit,t),n.load_delay&&x(t)}(e.target,t)})},{root:(e=t._settings).container===document?null:e.container,rootMargin:e.thresholds||e.threshold+"px"}),!0);var e},N=function(t,e){this._settings=function(t){return _extends({},r,t)}(t),this._loadingCount=0,O(this),this.update(e)};return N.prototype={update:function(t){var n=this,o=this._settings,r=t||o.container.querySelectorAll(o.elements_selector);this._elements=function(t){return t.filter(function(t){return!i(t)})}(Array.prototype.slice.call(r)),!e&&this._observer?this._elements.forEach(function(t){n._observer.observe(t)}):this.loadAll()},destroy:function(){var t=this;this._observer&&(this._elements.forEach(function(e){t._observer.unobserve(e)}),this._observer=null),this._elements=null,this._settings=null},load:function(t,e){z(t,this,e)},loadAll:function(){var t=this;this._elements.forEach(function(e){L(e,t)})}},t&&function(t,e){if(e)if(e.length)for(var n,o=0;n=e[o];o+=1)u(t,n);else u(t,e)}(N,window.lazyLoadOptions),N}); lazyLoader = {init: function(e) {}};</script><meta property="og:image" content="https://www.silicon.de/wp-content/themes/kamino/assets/images/logos_silicon/germany.png" /> <script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'page': { 'publicationDate': '2024_11_05', 'author': 'roger_homrich', 'tagContent': 'ki|online-haendler|online-shop', 'format': 'articles_news', 'canonicalSite': undefined, 'parentPage': undefined, 'childPage': undefined, 'companyId': undefined, 'contentId': undefined, 'templatePage': 'edito', 'orderId': undefined }, 'user': { 'userProfile': 'anonymous' } }); </script>  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-NWGXDWB'); </script>    <script async src="https://www.googletagmanager.com/gtag/js?id=DC-12087197"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'DC-12087197'); </script>  <link rel="shortcut icon" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/favicon-16x16.png" sizes="16x16"> <link rel="apple-icon" sizes="57x57" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-57x57.png"> <link rel="apple-icon" sizes="114x114" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-114x114.png"> <link rel="apple-icon" sizes="72x72" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-72x72.png"> <link rel="apple-icon" sizes="144x144" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-144x144.png"> <link rel="apple-icon" sizes="60x60" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-60x60.png"> <link rel="apple-icon" sizes="120x120" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-120x120.png"> <link rel="apple-icon" sizes="76x76" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-76x76.png"> <link rel="apple-icon" sizes="152x152" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-152x152.png"> <link rel="apple-icon" sizes="180x180" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/apple-icon-180x180.png"> <link rel="icon" type="image/png" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/favicon-96x96.png" sizes="96x96"> <link rel="icon" type="image/png" href="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/favicon-32x32.png" sizes="32x32"> <meta name="application-name" content="silicon.de"/> <meta name="msapplication-TileColor" content="#7272A0"/> <meta name="msapplication-square70x70logo" content="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon-70x70.png"/> <meta name="msapplication-square150x150logo" content="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon--150x150.png"/> <meta name="msapplication-wide310x150logo" content="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon-310x150.png"/> <meta name="msapplication-square310x310logo" content="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/ms-icon-310x310.png"/> <meta name="twitter:image" content="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-250x166.jpg"/> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "NewsArticle", "author": { "@type": "Person", "name": "Roger Homrich" }, "name": "Wie generative KI das Geschäft rund um den Black Friday verändert", "description": "Mit KI-Technologien lässt sich das Einkaufserlebnis personalisieren und der Service optimieren, sagt Gastautor Gabriel Frasconi von Freshworks.", "thumbnailUrl": "https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-scaled.jpg", "datePublished": "2024-11-05T09:38:35+01:00", "dateModified": "2024-11-05T09:38:35+01:00", "articleSection": "Digitalisierung", "headline": "Wie generative KI das Geschäft rund um den Black Friday verändert", "image": { "@type": "ImageObject", "url": "https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-scaled.jpg", "width": "2560", "height": "1704" }, "publisher" : { "@type": "Organization", "name": "silicon.de", "logo" : { "@type": "ImageObject", "url": "https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/mstile-70x70.png", "width": "", "height": "" } }, "mainEntityOfPage": { "@type": "WebPage", "id": "https://www.silicon.de/41716642/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert" } } </script>  <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; </script>  <link rel="preconnect" href="//sdk.privacy-center.org" /> <script type="text/javascript"> window.gdprAppliesGlobally = true; window.didomiConfig = { app: { privacyPolicyURL: 'https://www.silicon.de/service/datenschutz', name: 'silicon.de', gdprAppliesGlobally: true, gdprAppliesWhenUnknown: true }, languages: { enabled: ['de'], // List of languages that visitors can use (must be a subset of the languages that we support) default: 'de' // Default language to use if the visitor uses a language that is not enabled }, tagManager: { provider: 'gtm' }, preferences: { canCloseWhenConsentIsMissing: true, } }; (function () { function a(e) { if (!window.frames[e]) { if (document.body && document.body.firstChild) { var t = document.body; var n = document.createElement("iframe"); n.style.display = "none"; n.name = e; n.title = e; t.insertBefore(n, t.firstChild) } else { setTimeout(function () { a(e) }, 5) } } } function e(n, r, o, c, s) { function e(e, t, n, a) { if (typeof n !== "function") { return } if (!window[r]) { window[r] = [] } var i = false; if (s) { i = s(e, t, n) } if (!i) { window[r].push({ command: e, parameter: t, callback: n, version: a }) } } e.stub = true; function t(a) { if (!window[n] || window[n].stub !== true) { return } if (!a.data) { return } var i = typeof a.data === "string"; var e; try { e = i ? JSON.parse(a.data) : a.data } catch (t) { return } if (e[o]) { var r = e[o]; window[n](r.command, r.parameter, function (e, t) { var n = {}; n[c] = { returnValue: e, success: t, callId: r.callId }; a.source.postMessage(i ? JSON.stringify(n) : n, "*") }, r.version) } } if (typeof window[n] !== "function") { window[n] = e; if (window.addEventListener) { window.addEventListener("message", t, false) } else { window.attachEvent("onmessage", t) } } } e("__tcfapi", "__tcfapiBuffer", "__tcfapiCall", "__tcfapiReturn"); a("__tcfapiLocator"); (function (e) { var t = document.createElement("script"); t.id = "spcloader"; t.type = "text/javascript"; t.async = true; t.src = "https://sdk.privacy-center.org/" + e + "/loader.js?target=" + document.location.hostname; t.charset = "utf-8"; var n = document.getElementsByTagName("script")[0]; n.parentNode.insertBefore(t, n) })("39b2a1e4-3ac4-460e-abdd-96f2c4bf8fe5") })(); </script> <script type="text/javascript"> (function ($) { $(window).load(function() { AdBlocker = (function () { USE_ADBLOCK = null; function kamino_detect_adblock(){ var detect = 0; if( $('.dfp_ad').find('iframe').length == 0 ){ detect = 1; } if(detect == 1){ USE_ADBLOCK = true; } else{ USE_ADBLOCK = false; } return USE_ADBLOCK; } return kamino_detect_adblock(); })(); }); }(jQuery)); </script> <link rel="icon" href="https://www.silicon.de/wp-content/uploads/2019/11/cropped-favicon-16x16-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.silicon.de/wp-content/uploads/2019/11/cropped-favicon-16x16-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.silicon.de/wp-content/uploads/2019/11/cropped-favicon-16x16-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.silicon.de/wp-content/uploads/2019/11/cropped-favicon-16x16-270x270.png" /> <script type="text/javascript"> var kamino_triggeredfrom = 'https://www.silicon.de/41716642/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert'; </script> </head> <body id="main-body" class="post-template-default single single-post postid-41716642 single-format-standard germany silicon theme_v3 custom_theme_v3">  <div class="only-for-desktop"></div> <script type="text/javascript"> dfp_device_view = "mobile"; hutt_defineSlot = {}; hutt_defineSlot_slot_object = {}; hutt_defineSlot_slot_object_infinite_scroll = []; hutt_original_page_id = "41716642"; //This will detect if we are on desktop or mobile device var only_for_desktop = jQuery(".only-for-desktop").filter(":visible"); if(only_for_desktop.length > 0){ dfp_device_view = "desktop"; } googletag.cmd.push(function() { googletag.pubads().enableSingleRequest();googletag.pubads().collapseEmptyDivs();googletag.pubads().disableInitialLoad();googletag.enableServices();}); var refresh_slots = function(){ /*for (var k in hutt_defineSlot) { console.log('This size is currently on hutt_defineSlot array: '+ k); }*/ for (var k in hutt_defineSlot) { var el = document.getElementById(k); // We display automatically some out of page tags // else in exemple the skin will be displayed only if we see the bottom of the page if( hutt_defineSlot[k]['size'] == '[1,1]' || hutt_defineSlot[k]['size'] == '[2,2]' || hutt_defineSlot[k]['size'] == '[3,3]' || hutt_defineSlot[k]['size'] == '[4,4]' || hutt_defineSlot[k]['size'] == '[5,5]' || hutt_defineSlot[k]['size'] == '[6,6]'){ //console.log(k+': is now displayed (init)'); googletag.pubads().refresh([hutt_defineSlot_slot_object[k]['slot']], {changeCorrelator: false}); delete hutt_defineSlot[k]; continue; } if (isvisible(jQuery(el), true)) { //console.log(k+': is now displayed (visible)'); googletag.pubads().refresh([hutt_defineSlot_slot_object[k]['slot']], {changeCorrelator: false}); delete hutt_defineSlot[k]; continue; } } }; // allow us to display ads when API is ready. var display_ads = function() { var gads = document.createElement("script"); gads.async = true; gads.type = "text/javascript"; gads.src = "https://securepubads.g.doubleclick.net/tag/js/gpt.js"; var node = document.getElementsByTagName("script")[0]; node.parentNode.insertBefore(gads, node); googletag.cmd.push(function () { refresh_slots(); setTimeout(function(){ refresh_slots(); }, 200); setTimeout(function(){ refresh_slots(); }, 1500); setTimeout(function(){ refresh_slots(); }, 2500); var locked = false; var win = jQuery(window); win.scroll(function(event) { if(locked || hutt_defineSlot === null || hutt_defineSlot === undefined){ return; } //console.log('scroll'); locked = true; for (var k in hutt_defineSlot) { var el = document.getElementById(k); if (isvisible(jQuery(el), true)) { //console.log(k+': is now displayed (scroll)'); googletag.pubads().refresh([hutt_defineSlot_slot_object[k]['slot']], {changeCorrelator: false}); delete hutt_defineSlot[k]; continue; } } locked = false; }); }); } </script> <script type="text/javascript" id="DESKTOP_SKIN-41716642-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_SKIN-41716642-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_SKIN-41716642-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_SKIN-0 desktop sticky-DESKTOP_SKIN-41716642-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[1, 1], "div-gpt-ad-DESKTOP_SKIN-41716642-0").setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[1, 1]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_SKIN-41716642-0"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_SKIN-41716642-0"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_SKIN-41716642-0"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_SKIN-41716642-0"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_SKIN-41716642-0");});}</script> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NWGXDWB" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <script> gtag('event', 'conversion', { 'allow_custom_scripts': true, 'send_to': 'DC-12087197/invmedia/rtg_i0+standard' }); </script> <noscript> <img src="https://ad.doubleclick.net/ddm/activity/src=12087197;type=invmedia;cat=rtg_i0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=;gdpr_consent=;ord=1?" width="1" height="1" alt=""/> </noscript>  <header id="main-header" class="main--header" role="banner"> <div id="primary-bar" class=" titlewording "> <div class="wrapper clearfix"> <span id="open-menu-mobile"> </span> <div id="menu-mobile"> <div class="menu"> <ul id="menu-altes-template-menu-left-v2" class="nav-menus"><li id="menu-item-41714255" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-41714255"><a href="/">Menu</a> <ul class="sub-menu"> <li id="menu-item-41714256" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-41714256"><a href="/">Artikel</a> <ul class="sub-menu"> <li id="menu-item-41714244" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714244"><a href="https://www.silicon.de/news/cloud">Cloud</a></li> <li id="menu-item-41714243" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714243"><a href="https://www.silicon.de/news/data-ki-iot">Data</a></li> <li id="menu-item-41714245" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714245"><a href="https://www.silicon.de/news/e-enterprise">Unternehmen</a></li> <li id="menu-item-41714246" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714246"><a href="https://www.silicon.de/news/e-innovation/green-it">Green-IT</a></li> <li id="menu-item-41714247" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714247"><a href="https://www.silicon.de/news/iot">IoT</a></li> <li id="menu-item-41714248" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714248"><a href="https://www.silicon.de/news/e-marketing/ecommerce">E-Commerce</a></li> <li id="menu-item-41714249" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714249"><a href="https://www.silicon.de/news/mobility">Mobile</a></li> <li id="menu-item-41714250" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714250"><a href="https://www.silicon.de/news/software">Software</a></li> <li id="menu-item-41714251" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41714251"><a href="https://www.silicon.de/news/security">Cybersicherheit</a></li> <li id="menu-item-41714252" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41714252"><a href="https://www.silicon.de/editorial/searchcontent/recherche=podcast">Podcasts</a></li> <li id="menu-item-41714253" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41714253"><a href="https://whitepaper.silicon.de">Whitepaper</a></li> </ul> </li> </ul> </li> </ul> </div> </div> <div class="site-title has_tagline "> <a href="https://www.silicon.de/" title="silicon.de" rel="home"> <img src="https://www.silicon.de/wp-content/themes/kamino/assets/images/logos_silicon/silicon.png" alt="silicon.de" width="145" height="33"> </a> <span class="tagline"> TECHNOLOGY POWERING BUSINESS</span> </div> <div class="main-menu"> <ul id="menu-podast-events-wp" class="nav-menus"><li id="menu-item-41696591" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696591"><a href="https://whitepaper.silicon.de">Whitepaper</a></li> <li id="menu-item-41696589" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696589"><a href="/themen/podcast">Podcasts</a></li> <li id="menu-item-41711430" class="menu-item menu-item-type-post_type_archive menu-item-object-event menu-item-41711430"><a href="https://www.silicon.de/event">Events</a></li> </ul> </div> <div class="top-menu"> <ul id="menu-folgen-sie-uns-oben-rechts" class="nav-menus"><li id="menu-item-41696606" class="search--btn menu-item menu-item-type-custom menu-item-object-custom menu-item-41696606"><a href="#"><img width="24" height="24" src="/wp-content/themes/kamino/assets/refonte_v2/images/search-bleu.png" alt=""></a></li> <li id="menu-item-41696607" class="btn-connexion menu-item menu-item-type-custom menu-item-object-custom menu-item-41696607"><a href="#"><img width="24" height="24" src="/wp-content/themes/kamino/assets/refonte_v2/images/profil.png" alt=""></a></li> <li id="menu-item-41696608" class="btn-newsletter menu-item menu-item-type-custom menu-item-object-custom menu-item-41696608"><a href="https://subscriber.silicon.de/profile/new-profile-1.php?continue=http%3A%2F%2Fwww.silicon.de%2F&continue_label=Silicon&utm_source=kamino-newsletter-top&_ga=2.245854080.506096397.1623668833-1855562437.1623668833"><img width="24" height="24" src="/wp-content/themes/kamino/assets/refonte_v2/images/icon-newsletter.png"></a></li> <li id="menu-item-41696593" class="follow menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-41696593"><a rel="follow" href="#">Folgen Sie uns</a> <ul class="sub-menu"> <li id="menu-item-41696596" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696596"><a target="_blank" rel="noopener" href="https://www.xing.com/news/pages/silicon-de-82">Xing</a></li> <li id="menu-item-41696597" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696597"><a target="_blank" rel="noopener" href="https://www.linkedin.com/company/silicon-de">LinkedIn</a></li> <li id="menu-item-41696598" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696598"><a target="_blank" rel="noopener" href="https://twitter.com/silicon_de">X</a></li> <li id="menu-item-41696599" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696599"><a target="_blank" rel="noopener" href="https://www.facebook.com/silicon.de">Facebook</a></li> <li id="menu-item-41696600" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696600"><a target="_blank" rel="noopener" href="https://www.silicon.de/service/feeds/">RSS-Feeds</a></li> </ul> </li> </ul> </div> </div> </div> <nav id="secondary-bar"> <div class="wrapper clearfix"> <ul id="menu-menu-bottom-v3" class="right nav-menus"><li id="menu-item-41715466" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41715466"><a href="https://www.silicon.de/news/cloud">Cloud</a></li> <li id="menu-item-41715467" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41715467"><a href="https://www.silicon.de/news/data-ki-iot">Data</a></li> <li id="menu-item-41715468" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41715468"><a href="https://www.silicon.de/news/security">Cybersicherheit</a></li> <li id="menu-item-41715469" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-41715469"><a href="https://www.silicon.de/news/digitalisierung">Digitalisierung</a></li> <li id="menu-item-41715470" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41715470"><a href="https://www.silicon.de/news/e-enterprise">Unternehmen</a></li> <li id="menu-item-41715471" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41715471"><a href="https://www.silicon.de/news/deals">Deals</a></li> <li id="menu-item-41715472" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41715472"><a href="https://www.silicon.de/news/best-practice">Best Practice</a></li> </ul> </div> </nav> <div class="search-form_content wrapper clearfix"> <div id="search-form"> <div class="wrapper clearfix"> <form role="search" class="searchSubmitForm search-form" method="get" action="https://www.silicon.de/"> <input type="search" class="search-field" placeholder="" value="" name="s" title="Suche nach:"/> <input type="submit" class="search-submit" value="Suche"/> </form> </div> </div> </div> </header> <div class="btn-abo-fixed"> <a class="abo-nl" href="//subscriber.silicon.de/profile/new-profile-1.php?continue=http%3A%2F%2Fwww.silicon.de%2F&continue_label=Silicon&utm_source=kamino-newsletter-top"> <img src="https://www.silicon.de/wp-content/themes/kamino/assets/refonte_v2/images/email.png" alt="" width="24" height="24"> </a> </div> <div id="page" class="hfeed site"> <div id="main" class="wrapper clearfix"> <script type="text/javascript" id="MOBILE_BANNER-41716642-1">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("MOBILE_BANNER-41716642-1");var device = "mobile";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-MOBILE_BANNER-41716642-1");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-MOBILE_BANNER-1 mobile sticky-MOBILE_BANNER-41716642-1");slot_div.setAttribute("height", "0");var word = "Anzeige";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[[320, 50], [300, 50]], "div-gpt-ad-MOBILE_BANNER-41716642-1").setTargeting("position", 1).setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[[320, 50], [300, 50]]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-MOBILE_BANNER-41716642-1"] = {};hutt_defineSlot["div-gpt-ad-MOBILE_BANNER-41716642-1"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_BANNER-41716642-1"] = {};hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_BANNER-41716642-1"]["slot"] = slot;googletag.display("div-gpt-ad-MOBILE_BANNER-41716642-1");});}</script><script type="text/javascript" id="DESKTOP_MEGA-41716642-1">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_MEGA-41716642-1");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_MEGA-41716642-1");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_MEGA-1 desktop sticky-DESKTOP_MEGA-41716642-1");slot_div.setAttribute("height", "0");var word = "Anzeige";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[[728, 90], [728, 200], [970, 250], [970, 90], [1080, 90], [1080, 250], [1000, 200],[1000, 250], [970, 150], [900, 200], [1080, 200], [1014, 300], [1080, 440]], "div-gpt-ad-DESKTOP_MEGA-41716642-1").setTargeting("position", 1).setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[[728, 90], [728, 200], [970, 250], [970, 90], [1080, 90], [1080, 250], [1000, 200],[1000, 250], [970, 150], [900, 200], [1080, 200], [1014, 300], [1080, 440]]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_MEGA-41716642-1"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_MEGA-41716642-1"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_MEGA-41716642-1"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_MEGA-41716642-1"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_MEGA-41716642-1");});}</script> <div id="content" class="site-content content-41716642" role="main"> <script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":"https://www.silicon.de/","name":"Home"},{"@type":"ListItem","position":2,"item":"https://www.silicon.de/news/ki","name":"KI"},{"@type":"ListItem","position":3,"item":"https://www.silicon.de/41716642/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert","name":"Wie generative KI das Geschäft rund um den Black Friday verändert"}]}</script> <p id="breadcrumbs"><span><span><a href="https://www.silicon.de/">Home</a> » Nachrichten <span><a href="https://www.silicon.de/news/ki">KI</a></span></p> <article id="post-41716642" class="clearfix post-41716642 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisierung category-ecommerce-2 category-gastbeitrag category-handel category-ki tag-ki tag-online-haendler tag-online-shop displayed_authors-gabriel-frasconi-freshworks" itemscope itemtype="http://schema.org/NewsArticle"> <section class="wrap-article-content"> <header class="entry-header"> <h1 class="entry-title" itemprop="name">Wie generative KI das Geschäft rund um den Black Friday verändert</h1> <div class="entry-author-date"> <a href="https://www.silicon.de/autor/gabriel-frasconi-freshworks"><span class="author vcard">Gabriel Frasconi - Freshworks</span></a>, <span class="date"><time class="entry-date" datetime="2024-11-05T09:38:35+01:00" itemprop="datePublished">5.11.2024, 09:38 Uhr</time></span> </div> <div class="entry-tools"></div> </header>  <div class="articleWrapper"> <div class="entry-social-v3 postID-41716642" data-postid="41716642">  <div class="facebook-share btnShare"> <a rel="nofollow" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.silicon.de%2F41716642%2Fwie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert" target="_blank" onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=no,scrollbars=no,height=400,width=600');return false;"> <span class="socialIco"> <i class="fa fa-facebook" aria-hidden="true"></i> Facebook </span> </a> </div> <div class="twitter-share btnShare"> <a rel="nofollow" href="https://twitter.com/share?text=Wie+generative+KI+das+Gesch%C3%A4ft+rund+um+den+Black+Friday+ver%C3%A4ndert&url=https%3A%2F%2Fwww.silicon.de%2F41716642%2Fwie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert" target="_blank" onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=no,scrollbars=no,height=400,width=600');return false;"> <span class="socialIco"> <i class="fa fa-twitter" aria-hidden="true"></i> Twitter</span> </a> </div> <div class="linkedin-share btnShare"> <a rel="nofollow" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.silicon.de%2F41716642%2Fwie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert&title=Wie+generative+KI+das+Gesch%C3%A4ft+rund+um+den+Black+Friday+ver%C3%A4ndert&source=https%3A%2F%2Fwww.silicon.de" target="_blank" onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=no,scrollbars=no,height=400,width=600');return false;"> <span class="socialIco"> <i class="fa fa-linkedin" aria-hidden="true"></i> Linkedin</span> </a> </div> </div> <div class="imageTitleWrapper"> <picture class="img"> <source srcset="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-684x513.jpg" media="(min-width: 1080px)"> <source srcset="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-440x330.jpg"> <img width="684" height="513" class="lazy-load " data-src="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-684x513.jpg" data-srcset="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-684x513.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" srcset="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-684x513.jpg" alt=""> </picture> </div>  <section class="article-content" itemprop="articleBody"> <div class="entry-excerpt"><p>Mit KI-Technologien lässt sich das Einkaufserlebnis personalisieren und der Service optimieren, sagt Gastautor Gabriel Frasconi von Freshworks.</p> </div> <div class="entry-content"> <p style="font-weight: 400;">Mit dem bevorstehenden Black Friday im November bereitet sich der Einzelhandel auf eine der umsatzstärksten Einkaufssaisons des Jahres vor. Gleichzeitig steigt der Druck, nahtlose, personalisierte Dienstleistungen aus den Geschäften auf Online-Plattformen zu übertragen. Diese Umstellung macht es Unternehmen schwer, ihre Webpräsenz in einer der wichtigsten Zeit des Jahres zu optimieren – was sich negativ auf den Umsatz und die Markenwahrnehmung auswirken kann.</p></p></p> <p style="font-weight: 400;"><a href="https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/Deloitte-Holiday-Retail-Sales-2024-2025.html" data-outlook-id="284bb037-6197-4829-8449-0f3ac367f797">Deloitte</a> prognostiziert von November 2024 – Januar 2025 ein moderates Umsatzwachstum von 2,3–3,3  Prozent, im Vergleich zum Vorjahr ein. Für Einzelhändler ist es daher besonders wichtig, innovative Lösungen zu finden, um Kunden zu binden und den Umsatz zu steigern. Eine entscheidende Rolle spielt dabei die Implementierung von KI-Technologien, die das Einkaufserlebnis personalisieren und den Service optimieren.</p></p></p> <h5 style="font-weight: 400;">Generative KI im Customer Support und Retourenmanagement</h5> <p style="font-weight: 400;">Ein zentrales Element ist generative KI. Sie hilft Einzelhändlern, schnellere und persönlichere Customer Service zu bieten. Unternehmen wie Decathlon nutzen KI bereits erfolgreich, um während der Hochsaison Servicestandards aufrechtzuerhalten und gleichzeitig die Effizienz ihrer Mitarbeitenden zu steigern.</p></p></p> <p style="font-weight: 400;">Diese Fortschritte sind nicht bloß Gimmicks – sie führen zu greifbaren Ergebnissen, insbesondere in der hektischen Weihnachtszeit, in der Kundenzufriedenheit entscheidend ist. <a href="https://www.freshworks.com/customers/stories/decathlon/" data-outlook-id="0cc13a35-b8be-452b-be11-86a56f020fde">Decathlon</a> konnte beispielsweise durch den Einsatz von Freshworks-Lösungen eine Kundenzufriedenheit von 82 Prozent erreichen.</p></p></p> <h5 style="font-weight: 400;">Einkaufsprozesse mit KI optimieren</h5> <p style="font-weight: 400;">Generative KI hat das Potenzial, nicht nur den Customer Service, sondern auch den gesamten Einkaufsprozess zu transformieren. Chatbots, die nach Sonderangeboten und personalisierten Produktempfehlungen suchen, verkürzen nicht nur die Einkaufszeit. Sie ermöglichen es auch, Kunden gezielter anzusprechen – ein entscheidender Vorteil während dem hektischen Einkaufs-Event.</p></p></p> <div class='MPUCOEUR'></div> <p style="font-weight: 400;"><a href="https://www.freshworks.com/de/freshdesk/resources/case-study/deichmann/" data-outlook-id="b49a0e24-e81c-4fed-9f1d-5439e3692d53">Deichmann</a>, Deutschlands führender Schuhretailer, konnte mit dem KI-gestützten Ticketsystem Freshdesk ihren Customer Service deutlich effizienter und transparenter gestalten. Bearbeitungszeiten und Fehler wie Doppelbearbeitungen konnten deutlich reduziert werden, da alle KundInnenanfragen zentral verwaltet und Tickets automatisch zugeordnet werden. Die optimierten Workflows verbesserten nicht nur die teamübergreifende Kommunikation, sondern ermöglichten auch eine schnelle Reaktion auf den enormen Anstieg der Supportanfragen, was zu einer deutlichen Steigerung der KundInnenzufriedenheit führte.</p></p></p> <h5 style="font-weight: 400;">KI reduziert Retouren und optimiert den Lagerbestand</h5> <p style="font-weight: 400;">Rücksendungen können in der zeit rund um den Black Friday erhebliche Verluste für die Einzelhändler verursachen. Laut einer <a href="https://cdn.nrf.com/sites/default/files/2022-12/AR3021-Customer%20Returns%20in%20the%20Retail%20Industry_2022_Final.pdf" data-outlook-id="17dcd703-20e5-4d64-ab0b-1a5d1921dd07">Studie der National Retail Federation </a>erreichen die Retourenquoten während der Feiertage am Ende des Jahres bis zu 17,9 Prozent. KI kann diese Prozesse jedoch effizienter gestalten, indem sie vorhersagt, welche Produkte wahrscheinlich zurückgegeben werden, und alternative Kaufvorschläge macht. Dadurch werden nicht nur die Rücksendungen minimiert, sondern auch die Kundenzufriedenheit verbessert.</p></p></p> <p style="font-weight: 400;">Ein weiterer entscheidender Faktor ist das Bestandsmanagement. KI-gestützte Systeme helfen Einzelhändlern, die Nachfrage genau zu prognostizieren und die Lagerbestände entsprechend zu optimieren. Besonders in der Weihnachtszeit ist das wichtig, um Engpässe oder Überschüsse zu vermeiden.</p></p></p> <h5 style="font-weight: 400;">KI als Faktor für den Erfolg am Black Friday</h5> <p style="font-weight: 400;">Der kommende Black Friday bietet Einzelhändlern die Chance, ihre KI-Strategien in der Praxis zu testen. Unternehmen können mit generativer KI einen Wettbewerbsvorteil erlangen, indem sie die KundInnenzufriedenheit steigern und ihre Effizienz erhöhen. KI wird somit zu einem unverzichtbaren Werkzeug, um den Anforderungen des modernen Einzelhandels gerecht zu werden und die besonderen Herausforderungen der Weihnachtszeit erfolgreich zu meistern.</p><div id="read-more-1"> <span> Lesen Sie auch : </span> <a id="read-more-link-1" href="https://www.silicon.de/41718103/grenzueberschreitender-einsatz-generativer-ki-verursacht-datenschutzverletzungen">Grenzüberschreitender Einsatz generativer KI verursacht Datenschutzverletzungen</a> </div></p></p> <p> </p></p></p> <p><img decoding="async" class="lazy-load wp-image-41716643 alignleft" title="Gabriel Frasconi_Freshworks" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-250x250.jpg" alt="" width="228" height="228" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-250x250.jpg 250w, https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-684x684.jpg 684w, https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-150x150.jpg 150w, https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-768x768.jpg 768w, https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-1536x1536.jpg 1536w, https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-2048x2048.jpg 2048w, https://www.silicon.de/wp-content/uploads/2024/11/Gabriel-Frasconi_Freshworks-92x92.jpg 92w" sizes="(max-width: 228px) 100vw, 228px" /></p></p></p> <p><strong>Gabriel Frasconi</strong></p></p></p> <p>ist VP & General Manager South Europe & DACH bei Freshworks.</p></p></p> <p> </p></p></p> <p> </p></p></p> <p> </p></p></p> <p> </p></p></p> <div class='DESKTOP_IN_ARTICLE'><script type="text/javascript" id="DESKTOP_IN_ARTICLE-41716642-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_IN_ARTICLE-41716642-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_IN_ARTICLE-41716642-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_IN_ARTICLE-0 desktop sticky-DESKTOP_IN_ARTICLE-41716642-0");slot_div.setAttribute("height", "0");var word = "Anzeige";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[8, 8], "div-gpt-ad-DESKTOP_IN_ARTICLE-41716642-0").setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[8, 8]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_IN_ARTICLE-41716642-0"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_IN_ARTICLE-41716642-0"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_IN_ARTICLE-41716642-0"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_IN_ARTICLE-41716642-0"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_IN_ARTICLE-41716642-0");});}</script></div></p></p><div id="read-more-2"> <span> Lesen Sie auch : </span> <a id="read-more-link-2" href="https://www.silicon.de/41718051/ki-index-jeder-dritte-mittelstaendler-setzt-derzeit-ki-ein">KI-Index: Jeder dritte Mittelständler setzt derzeit KI ein</a> </div></p><div class="rwm-podcast-player" data-pid="1eda2497-8964-67d8-8d06-7f1fb7f2fb83"></div><script type="text/javascript" src="https://publishers.edisound.com/player/javascript/init.js" async></script></div> <div class="visibility-end-of-article"></div> </section> </div> <footer class="entry-meta"> <div itemprop="image" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.silicon.de/wp-content/uploads/2022/11/black-friday-2022-11-01-09-29-31-utc-scaled.jpg"><meta itemprop="width" content="2560"><meta itemprop="height" content="1704"></div><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.silicon.de/wp-content/themes/kamino/assets/images/favicons_silicon/mstile-70x70.png"><meta itemprop="width" content=""><meta itemprop="height" content=""></div><meta itemprop="name" content="Wie generative KI das Geschäft rund um den Black Friday verändert"></div><meta itemprop="datePublished" content="2024-11-05T09:38:35+01:00"/><meta itemprop="dateModified" content="2024-11-05T09:38:35+01:00"/><meta itemprop="headline" content="Wie generative KI das Geschäft rund um den Black Friday verändert" /><meta itemprop="author" content="Roger Homrich" /><meta itemscope itemprop="mainEntityOfPage" content="" itemType="https://schema.org/WebPage" itemid="https://www.silicon.de/41716642/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert"/> <script type="text/javascript" id="MOBILE_MPU-41716642-4">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("MOBILE_MPU-41716642-4");var device = "mobile";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-MOBILE_MPU-41716642-4");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-MOBILE_MPU-4 mobile sticky-MOBILE_MPU-41716642-4");slot_div.setAttribute("height", "0");var word = "Anzeige";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[[300, 250], [300, 600]], "div-gpt-ad-MOBILE_MPU-41716642-4").setTargeting("position", 4).setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[[300, 250], [300, 600]]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-MOBILE_MPU-41716642-4"] = {};hutt_defineSlot["div-gpt-ad-MOBILE_MPU-41716642-4"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_MPU-41716642-4"] = {};hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_MPU-41716642-4"]["slot"] = slot;googletag.display("div-gpt-ad-MOBILE_MPU-41716642-4");});}</script> <aside class="clearfix"> <div class="widget-title noBorder">Artikel empfehlen:</div> <div class="entry-social"> <span class="facebook-share btn-share"> <a rel="nofollow" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.silicon.de%2F41716642%2Fwie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert" target="_blank" onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=no,scrollbars=no,height=400,width=600');return false;"> <span class="genericon genericon-facebook-alt"></span> 0 </a> </span> <span class="twitter-share btn-share"> <a rel="nofollow" href="https://twitter.com/share?text=Wie+generative+KI+das+Gesch%C3%A4ft+rund+um+den+Black+Friday+ver%C3%A4ndert&url=https%3A%2F%2Fwww.silicon.de%2F41716642%2Fwie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert" target="_blank" onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=no,scrollbars=no,height=400,width=600');return false;"> <span class="genericon genericon-twitter"></span> </a> </span> <span class="linkedin-share btn-share"> <a rel="nofollow" href="//www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.silicon.de%2F41716642%2Fwie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert&title=Wie+generative+KI+das+Gesch%C3%A4ft+rund+um+den+Black+Friday+ver%C3%A4ndert&source=https%3A%2F%2Fwww.silicon.de" target="_blank" onclick="javascript:window.open(this.href, '', 'menubar=no,toolbar=no,resizable=no,scrollbars=no,height=400,width=600');return false;"> <span class="genericon genericon-linkedin-alt"></span> 0 </a> </span> </div> <div class="entry-tools"></div> </aside> </footer> </section> <aside class="wrap-article-info"> <div id="41716642" class="wrap"> <div class="41716642"> <script type="text/javascript" id="DESKTOP_MPU-41716642-1">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_MPU-41716642-1");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_MPU-41716642-1");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_MPU-1 desktop sticky-DESKTOP_MPU-41716642-1");slot_div.setAttribute("height", "0");var word = "Anzeige";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[[300, 250], [300, 600], [300, 90]], "div-gpt-ad-DESKTOP_MPU-41716642-1").setTargeting("position", 1).setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[[300, 250], [300, 600], [300, 90]]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_MPU-41716642-1"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_MPU-41716642-1"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_MPU-41716642-1"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_MPU-41716642-1"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_MPU-41716642-1");});}</script> </div> </div> <div class="register-newsletter register-newsletter-V3" style=""> <fieldset> <div class="register-newsletter-form"> <p class="newsletter-site"> NEWSLETTER </p> <p class="newsletter-title" > Abonnieren Sie unsere besten Artikel </p> <div class="formWrapper"> <input type="email" id="sidebare-newsletter-email" class="register-newsletter-email" name="email" placeholder="Deine E-Mail" > <input type="email" class="register-newsletter-email-prevent-spam" name="email-test" value="" style="display: none"> <input type="hidden" id="g-recaptcha-response" name="g-recaptcha-response" value=""> <button type="submit" class="register-newsletter-button btn" nid="108" index="daily"><img width="42" height="38" src="https://www.silicon.de/wp-content/plugins/kamino-quick-registration/public/images/icon-envoi.gif"></button> </div> </div> <header class="archive-header"> <div class="share-container">  <div class="facebook-share btnShare"> <a rel="nofollow" href="https://www.facebook.com/silicon.de" target="_blank"> <span class="socialIco"> <i class="fa fa-facebook" aria-hidden="true"></i> Facebook </span> </a> </div> <div class="twitter-share btnShare"> <a rel="nofollow" href="https://twitter.com/silicon_de" target="_blank"> <span class="socialIco"> <i class="fa fa-twitter" aria-hidden="true"></i> Twitter</span> </a> </div> <div class="linkedin-share btnShare"> <a rel="nofollow" href="https://linkedin.com/showcase/silicon-de" target="_blank"> <span class="socialIco"> <i class="fa fa-linkedin" aria-hidden="true"></i> Linkedin</span> </a> </div> </div> </header> <div class="register-newsletter-result"></div> </fieldset> </div> </aside> </article> <aside id="modal_Brandvoice" class="modal-brandvoice" role="dialog" > <div class="modal-wrapper"> <span id="close_modal_Brandvoice" class="modal-close">X</span> <span class="titlemodal">Brand Voice</span> <div class="conentmodal"> <p> Brand Voice bietet Werbetreibenden die Möglichkeit, unsere professionelle Leserschaft direkt anzusprechen. Es handelt sich dabei um ein Werbeformat, das sich in den redaktionellen Inhalt und das gesamte Seitendesign einfügt und ein unaufdringliches aber dennoch eindrucksvolles Werbeerlebnis liefert. Leser können die Herkunft durch die Kennzeichnung “Brand Voice“ einfach nachvollziehen. Für weitere Informationen stehen wir Ihnen unter der folgenden Adresse zur Verfügung: <a href="mailto:de-sales@netmediaeurope.com" target="_blank"> de-sales@netmediaeurope.com </a> </p> </div> </div> </aside> <section class="after-article"> <aside class="after-article-left single-V2"> </aside> </div> <div class="wrap-contenus register-newsletter register-newsletter-V3"> <fieldset> <div class="register-newsletter-form"> <span class="newsletter-site"> NEWSLETTER </span> <span class="newsletter-title"> Abonnieren Sie unsere besten Artikel </span> <div class="formWrapper"> <input type="email" id="before-footer-newsletter-email" class="register-newsletter-email" name="email" placeholder="Deine E-Mail"> <input type="email" class="register-newsletter-email-prevent-spam" name="email-test" value="" style="display: none"> <input type="hidden" id="g-recaptcha-response" name="g-recaptcha-response" value=""> <button type="submit" class="register-newsletter-button btn" nid="108" index="daily">Ich abonniere</button> </div> </div> <div class="register-newsletter-result"></div> </fieldset> </div> <script type="text/javascript"> (function ($) { $.fn.stickyInfiniteSidebar = function (options) { var config = $.extend({ wrapperSelector: '#content', sidebarTopMargin: 90, topStoppingCondition: "" }, options); var fixSidebr = function () { var viewportHeight = $(window).outerHeight(); var viewportWidth = $(window).outerWidth(); var documentHeight = $(document).height(); var content = $(this); var contentTop = content.offset().top; var contentHeight = $(content).outerHeight(); var contentBottom = contentTop + contentHeight; var wrapper = $(content).closest(config.wrapperSelector); var wrapperTop = $(wrapper).offset().top; var wrapperHeight = $(wrapper).outerHeight(true); var outer_wpadminbar = $('#wpadminbar').length ? $('#wpadminbar').outerHeight(true) : 0; var header_banner = $('header[role=banner]').length ? $('header[role=banner]').height() : 0; var breakingPoint1 = ($(wrapper).offset().top - ($('#primary-bar').outerHeight(true) + outer_wpadminbar +$('#secondary-bar').outerHeight(true))); //var breakingPoint1 = ($(wrapper).offset().top + $('.entry-header').outerHeight(true) + $('#widget-article-41716642').outerHeight(true)); var articleTop = $('article').offset().top; var breakingPoint2 = (wrapperTop + wrapperHeight) - contentHeight - $('.entry-header').outerHeight(true) ; var wrapperBottom = breakingPoint1 + wrapperHeight; var scroll_top = $(window).scrollTop(); if (config.topStoppingCondition !== "") { breakingPoint1 += config.topStoppingCondition; config.sidebarTopMargin = 140; } // if ((viewportHeight > contentHeight) ) { if (scroll_top < breakingPoint1 ) { content.removeClass('sticky-element'); } else if ((scroll_top >= breakingPoint1) && (scroll_top < breakingPoint2)) { content.addClass('sticky-element').css('top', config.sidebarTopMargin); } else/* if( contentTop > breakingPoint1 && contentBottom < wrapperBottom)*/{ var wpadminbar = $('#wpadminbar').length ? $('#wpadminbar').height() : 0; var negative = breakingPoint2 - scroll_top + (header_banner + wpadminbar ); content.addClass('sticky-element').css('top', negative); } if(wrapperHeight < contentHeight){ content.removeClass('sticky-element'); } } return this.each(function () { $(window).on('scroll', $.proxy(fixSidebr, this)); $(window).on('resize', $.proxy(fixSidebr, this)) $.proxy(fixSidebr, this)(); }); }; }(jQuery)); </script> <script type="text/javascript"> (function ($) { var screenWidth = $(window).width(); if (screenWidth < 751) return; var postID = 41716642; var selector = $('#stick-mpu-'+postID); var $wrapperSelector='article'; $(selector).width('336px'); console.log("---------------"); console.log($(selector).attr('id')); console.log('.before-mpu2-'+postID); console.log("---------------"); if (selector.length) { $(selector).stickyInfiniteSidebar({ wrapperSelector: $wrapperSelector }); } $(window).load(function () { var postID = 41716642; var selector = $('#stick-mpu-'+postID); var $wrapperSelector='article'; if (selector.length) { $(selector).stickyInfiniteSidebar({ wrapperSelector: $wrapperSelector }); } }); }(jQuery)); </script> <div id="related_posts"><span>Die Redaktion empfiehlt Ihnen</span><div class="related-posts"> <div class="related-posts__item"> <div class="relatedthumb"><a href="https://www.silicon.de/41717962/ki-beantwortet-fragen-rund-um-de-eu-ai-act" title="41717962Wie generative KI das Geschäft rund um den Black Friday verändert"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-120x90.png" data-srcset="https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-120x90.png 120w, https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-684x513.png 684w, https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-440x330.png 440w, https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-300x225.png 300w, https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-422x315.png 422w, https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-196x147.png 196w, https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-333x250.png 333w, https://www.silicon.de/wp-content/uploads/2025/02/Bildschirmfoto-2025-02-10-um-09.38.03-600x450.png 600w" /></a></div> <div class="relatedcontent"> <a href="https://www.silicon.de/41717962/ki-beantwortet-fragen-rund-um-de-eu-ai-act" title="KI beantwortet Fragen rund um den EU AI Act">KI beantwortet Fragen rund um den EU AI Act</a> </div> </div> <div class="related-posts__item"> <div class="relatedthumb"><a href="https://www.silicon.de/41717941/kit-beteiligt-sich-an-ki-governance-startup" title="41717941Wie generative KI das Geschäft rund um den Black Friday verändert"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-120x90.jpg" data-srcset="https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-120x90.jpg 120w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-684x513.jpg 684w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-440x330.jpg 440w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-300x225.jpg 300w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-422x315.jpg 422w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-196x147.jpg 196w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-333x250.jpg 333w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Kopf-600x450.jpg 600w" /></a></div> <div class="relatedcontent"> <a href="https://www.silicon.de/41717941/kit-beteiligt-sich-an-ki-governance-startup" title="KIT beteiligt sich an KI-Governance-Startup">KIT beteiligt sich an KI-Governance-Startup</a> </div> </div> <div class="related-posts__item"> <div class="relatedthumb"><a href="https://www.silicon.de/41717924/ki-modell-verbessert-praezision-der-wettervorhersage" title="41717924Wie generative KI das Geschäft rund um den Black Friday verändert"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-120x90.jpg" data-srcset="https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-120x90.jpg 120w, https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-684x513.jpg 684w, https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-440x330.jpg 440w, https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-300x225.jpg 300w, https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-422x315.jpg 422w, https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-196x147.jpg 196w, https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-333x250.jpg 333w, https://www.silicon.de/wp-content/uploads/2023/03/Blitz_pixabay-600x450.jpg 600w" /></a></div> <div class="relatedcontent"> <a href="https://www.silicon.de/41717924/ki-modell-verbessert-praezision-der-wettervorhersage" title="KI-Modell verbessert Präzision der Wettervorhersage">KI-Modell verbessert Präzision der Wettervorhersage</a> </div> </div> <div class="related-posts__item"> <div class="relatedthumb"><a href="https://www.silicon.de/41717920/autonom-handelnde-ki-agenten" title="41717920Wie generative KI das Geschäft rund um den Black Friday verändert"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-120x90.jpg" data-srcset="https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-120x90.jpg 120w, https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-684x513.jpg 684w, https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-440x330.jpg 440w, https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-300x225.jpg 300w, https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-422x315.jpg 422w, https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-196x147.jpg 196w, https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-333x250.jpg 333w, https://www.silicon.de/wp-content/uploads/2023/08/artificial-intelligence-ai-and-machine-learning-2023-05-21-04-28-48-utc-600x450.jpg 600w" /></a></div> <div class="relatedcontent"> <a href="https://www.silicon.de/41717920/autonom-handelnde-ki-agenten" title="Autonom handelnde KI-Agenten">Autonom handelnde KI-Agenten</a> </div> </div> <div class="related-posts__item"> <div class="relatedthumb"><a href="https://www.silicon.de/41717903/ki-gegen-buerokratie" title="41717903Wie generative KI das Geschäft rund um den Black Friday verändert"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-120x90.jpg" data-srcset="https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-120x90.jpg 120w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-684x508.jpg 684w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-440x330.jpg 440w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-300x225.jpg 300w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-422x315.jpg 422w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-196x147.jpg 196w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-333x250.jpg 333w, https://www.silicon.de/wp-content/uploads/2025/02/KI-Chatbots-600x450.jpg 600w" /></a></div> <div class="relatedcontent"> <a href="https://www.silicon.de/41717903/ki-gegen-buerokratie" title="KI gegen Bürokratie">KI gegen Bürokratie</a> </div> </div> <div class="related-posts__item"> <div class="relatedthumb"><a href="https://www.silicon.de/41717845/ki-verbessert-personalisierte-krebsbehandlung" title="41717845Wie generative KI das Geschäft rund um den Black Friday verändert"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-120x90.jpg" data-srcset="https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-120x90.jpg 120w, https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-684x513.jpg 684w, https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-440x330.jpg 440w, https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-300x225.jpg 300w, https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-422x315.jpg 422w, https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-196x147.jpg 196w, https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-333x250.jpg 333w, https://www.silicon.de/wp-content/uploads/2024/01/deep-learning-ai-empowering-businesses-with-intel-2023-11-27-04-58-50-utc-600x450.jpg 600w" /></a></div> <div class="relatedcontent"> <a href="https://www.silicon.de/41717845/ki-verbessert-personalisierte-krebsbehandlung" title="KI verbessert personalisierte Krebsbehandlung">KI verbessert personalisierte Krebsbehandlung</a> </div> </div> </div></div> <div class="tags"> <ul> <li class="list_tag"><a href="https://www.silicon.de/themen/ki">#KI</a></li> <li class="list_tag"><a href="https://www.silicon.de/themen/online-shop">#Online-Shop</a></li> </ul> </div> <script type="text/javascript"> window.onload = function(){ // sticky ads sidebar let contentHeight = document.querySelector('#content .wrap-article-content'), sideBarHeight = document.querySelector('#content aside.wrap-article-info'); console.log('No aside_sticky'); if ( contentHeight.offsetHeight > sideBarHeight.offsetHeight ) { sideBarHeight.classList.add('aside_sticky'); console.log('hello aside_sticky'); } }; (function ($) { // ANW-14 : Brandvoice Modal $('#brandvoice_modal').click(function(){ $('#modal_Brandvoice').css('display', 'flex'); $('#modal_Brandvoice .modal-wrapper').addClass('fedeModal'); }); $('#close_modal_Brandvoice').click(function(){ $('#modal_Brandvoice').css('display', 'none'); }); }(jQuery)); </script>  <script type="text/javascript"> (function($) { var postID = 41716642; /*var selector = $('.entry-social-v3.postID-' + postID); if (selector.length) { $(selector).stickySocialbar({ wrapperSelector: '.articleWrapper' }); }*/ // $(window).load(function () { // var selector = $('.entry-social-v3.postID-' + postID); // if (selector.length) { // $(selector).stickySocialbar({ // wrapperSelector: '.articleWrapper' // }); // } // }); }(jQuery)); </script>   <div class="before_footer"> <aside class="wrap-contenus pre_footer"> <a href="https://www.silicon.de/" title="silicon.de" rel="home"> <img width="165" height="auto" class="lazy-load " data-src="https://www.silicon.de/wp-content/themes/kamino/assets/images/logos_silicon/silicon_logo.png" data-srcset="https://www.silicon.de/wp-content/themes/kamino/assets/images/logos_silicon/silicon_logo.png" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" alt="silicon.de"> </a> <header class="archive-header"> <p> Folge uns: </p> <div class="share-container">  <div class="facebook-share btnShare"> <a rel="nofollow" href="https://www.facebook.com/silicon.de" target="_blank"> <span class="socialIco"> <i class="fa fa-facebook" aria-hidden="true"></i> Facebook </span> </a> </div> <div class="twitter-share btnShare"> <a rel="nofollow" href="https://twitter.com/silicon_de" target="_blank"> <span class="socialIco"> <i class="fa fa-twitter" aria-hidden="true"></i> Twitter</span> </a> </div> <div class="linkedin-share btnShare"> <a rel="nofollow" href="https://linkedin.com/showcase/silicon-de" target="_blank"> <span class="socialIco"> <i class="fa fa-linkedin" aria-hidden="true"></i> Linkedin</span> </a> </div> </div> </header> <div class="register-newsletter register-newsletter-V3"> <fieldset> <div class="register-newsletter-form"> <span class="newsletter-site"> NEWSLETTER </span> <div class="formWrapper"> <input type="email" id="before-general-footer-newsletter-email" class="register-newsletter-email" name="email" placeholder="Abonnieren"> <input type="email" class="register-newsletter-email-prevent-spam" name="email-test" value="" style="display: none"> <input type="hidden" id="g-recaptcha-response" name="g-recaptcha-response" value=""> <button type="submit" class="register-newsletter-button btn" nid="108" index="daily">Ok</button> </div> </div> <div class="register-newsletter-result"></div> </fieldset> </div> </aside> </div> <div id="infinite-scroll-marker-end" style="display: none;"></div> </div> </div> <footer id="footer" class="site-footer-v3" role="contentinfo"> <script type="text/javascript" defer="defer"> (function ($) { var site_name = "silicon.de", site_name = site_name.replace('itespresso', 'ITespresso'), site_name = site_name.replace('siliconnews', 'SiliconNews'), site_name = site_name.replace('siliconweek', 'SiliconWeek'), site_name = site_name.replace('silicon', 'Silicon'), site_name = site_name.replace('channelbiz', 'Channelbiz'), site_name = site_name.replace('techweekeurope', 'TechWeekEurope'), site_name = site_name.replace('zdnet', 'ZDNet'), cookie_site_name = 'ct_echo', display_message = false, domain = ".www.silicon.de"; display_message = true; var text = "Erhalten Sie die neuesten IT-Nachrichten, Analysen, Funktionen und Interviews zu wichtigen Themen der Technologiebranche direkt in Ihren Posteingang. Neben unserer Expertenberichterstattung erhalten Sie auch andere nützliche Ressourcen wie Jobs, Whitepapers und Downloads. Melden Sie sich noch heute kostenlos an und informieren Sie sich über alle Aspekte der IT-Revolution."; // Creating the message var message = '<div class="glyphicon glyphicon-remove"></div>'; message += '<div class="abl-overlay-message-title"> ' + "Melde dich kostenlos bei Silicon DE an" + ' </div>'; message += '<div class="abl-overlay-message-content">'; message += '<div class="abl-overlay-message-content-message">'+text+'</div>'; message += '<div class="abl-overlay-message-newsletter">'; message += '<div class="abl-overlay-message-newsletter-form">'; message += '<input type="email" class="abl-overlay-message-newsletter-email" name="email" placeholder="E-Mail Adresse">'; message += '<button type="submit" class="abl-overlay-message-newsletter-button btn">' + "Abonnieren" + '</button>'; message += '<div class="abl-overlay-message-newsletter-result"></div>'; message += '</div>'; message += '</div>'; message += '</div>'; //Create cookie for Newsletter Message function setNewsletterMessageCookie(cname,cvalue) { var d = new Date(); var time = d.getTime(); time += 7 * 24 * 60 * 60 * 1000; d.setTime(time); var expires = "expires="+d.toUTCString(); document.cookie = cname + "=" + cvalue + ";" + expires + ";path=/"; } function getNewsletterMessageCookie(cname) { var name = cname + "="; var decodedCookie = decodeURIComponent(document.cookie); var ca = decodedCookie.split(';'); for(var i = 0; i < ca.length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') { c = c.substring(1); } if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } if (!getNewsletterMessageCookie("NewsletterPopin")){ var overlay = jQuery('<div id="nl-overlay"></div>'); overlay.appendTo("body"); var overlay_message = jQuery('<div class="abl-overlay-message">' + message + '</div>'); overlay_message.appendTo("#nl-overlay"); var overlay_bg = jQuery('<div class="abl-overlay-bg"> </div>'); overlay_bg.appendTo("#nl-overlay"); } // If user close the message $("#nl-overlay .glyphicon-remove, #nl-overlay .abl-overlay-bg").on("click", function() { setNewsletterMessageCookie("NewsletterPopin", "true"); $("#nl-overlay").remove(); }); //form var reg_email = /^([a-zA-Z0-9_.+-])+\@(([a-zA-Z0-9-])+\.)+([a-zA-Z0-9]{2,4})+$/; var url_post = "//subscriber.silicon.de" + '/profile/register-to-newsletter.php'; var failure_field = "Bitte die Email-Adresse eintragen"; var failure_form = "Ungültige Email-Adresse"; var request_fail_msg = "Leider konnte der Vorgang nicht abgeschlossen werden. Bitte versuchen Sie es später noch einmal."; $(".abl-overlay-message-newsletter-button.btn").click( function(){ var input_email = $(".abl-overlay-message-newsletter-email").val(); //check email if (input_email == "" || !input_email) { $( ".abl-overlay-message-newsletter-success" ).remove(); $( ".abl-overlay-message-newsletter-failure" ).remove(); $( ".abl-overlay-message-newsletter-result" ).append( '<div class="abl-overlay-message-newsletter-failure">' + failure_field + '</div>' ); }else if(!reg_email.test(input_email)){ $( ".abl-overlay-message-newsletter-success" ).remove(); $( ".abl-overlay-message-newsletter-failure" ).remove(); $( ".abl-overlay-message-newsletter-result" ).append( '<div class="abl-overlay-message-newsletter-failure">' + failure_form + '</div>' ); $(".abl-overlay-message-newsletter-email").value = input_email; } else{ var request = jQuery.ajax({ url: url_post, method: "POST", data: { nid:"NULL", site: "Silicon UK", email: input_email, track: 'via-newsletter-popup/'+site_name, subscription_url: '//subscriber.silicon.de' }, dataType: "json" }); request.done(function( response ) { if( response ) { if (response.status == true) { var success_message = response.data; $(".abl-overlay-message-newsletter-success").remove(); $(".abl-overlay-message-newsletter-failure").remove(); $(".abl-overlay-message-newsletter-result").append('<div class="abl-overlay-message-newsletter-success">' + success_message + '</div>'); $(".abl-overlay-message-content-message").css("display", "none"); $(".abl-overlay-message-newsletter-login").css("display", "none"); $(".abl-overlay-message-newsletter-email").css("display", "none"); $(".abl-overlay-message-newsletter-button").css("display", "none"); if (typeof _sdt == 'function') { var push_data = {"site":{"name":"silicon.de","domain":"www.silicon.de","country":"germany"},"page":"single","type":"post","id":41716642,"slug":"wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert","url":"https:\/\/www.silicon.de\/41716642\/wie-generative-ki-das-geschaeft-rund-um-den-black-friday-veraendert","title":"Wie generative KI das Gesch\u00e4ft rund um den Black Friday ver\u00e4ndert","author":"Gabriel Frasconi - Freshworks","taxonomy":[{"name":"category","slug":"news","data":[{"name":"Digitalisierung","slug":"digitalisierung"},{"name":"E-Commerce","slug":"ecommerce-2"},{"name":"Gastbeitrag","slug":"gastbeitrag"},{"name":"Handel","slug":"handel"},{"name":"KI","slug":"ki"}]},{"name":"post_tag","slug":"themen","data":[{"name":"KI","slug":"ki"},{"name":"Online-H\u00e4ndler","slug":"online-haendler"},{"name":"Online-Shop","slug":"online-shop"}]},{"name":"displayed_experts","slug":"experten"},{"name":"displayed_advertisers","slug":"advertiser"},{"name":"displayed_authors","slug":"autor","data":[{"name":"Gabriel Frasconi - Freshworks","slug":"gabriel-frasconi-freshworks"}]}]}; _sdt( 'push', 'newsletter_subscription', push_data ); } } else { var error_message = response.data; $(".abl-overlay-message-newsletter-success").remove(); $(".abl-overlay-message-newsletter-failure").remove(); $(".abl-overlay-message-newsletter-result").append('<div class="abl-overlay-message-newsletter-failure">' + error_message + '</div>'); } } }); request.fail(function( jqXHR, textStatus ) { $( ".abl-overlay-message-newsletter-success" ).remove(); $( ".abl-overlay-message-newsletter-failure" ).remove(); $( ".abl-overlay-message-newsletter-result" ).append( '<div class="abl-overlay-message-newsletter-failure">' + request_fail_msg + '</div>' ); }); }; }); }(jQuery)); </script> <div class="wrapper"> <aside id="custom_html-4" class="widget_text widget widget_custom_html"><div class="widget-title">Silicon</div><div class="textwidget custom-html-widget">SILICON ist eine führende Informationsquelle für News, Analysen, Interviews, Kommentare und Gastbeiträge rund um ICT und Digitalisierung. Bleiben Sie auf dem aktuellen Stand, melden Sie sich für unseren Newsletter an und besuchen Sie unsere Veranstaltungen. </div></aside><aside id="nav_menu-6" class="widget widget_nav_menu"><div class="widget-title">Kontakt zur Redaktion</div><div class="menu-footer-kontakt-zur-redaktion-container"><ul id="menu-footer-kontakt-zur-redaktion" class="menu"><li id="menu-item-41696569" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696569"><a rel="nofollow" href="/service/feedback/edit/">Kontakt</a></li> <li id="menu-item-41696570" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696570"><a rel="nofollow" href="/service/ueber_silicon/">Über silicon.de</a></li> <li id="menu-item-41697071" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-41697071"><a href="https://www.silicon.de/datenschutz-bestimmungen">Datenschutzbestimmungen</a></li> </ul></div></aside><aside id="nav_menu-8" class="widget widget_nav_menu"><div class="widget-title">Services</div><div class="menu-footer-services-container"><ul id="menu-footer-services" class="menu"><li id="menu-item-41696562" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696562"><a target="_blank" rel="nofollow" href="https://www.silicon.de/service/impressum">Impressum</a></li> <li id="menu-item-41696563" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696563"><a target="_blank" rel="nofollow" href="https://www.silicon.de/mediadaten-2023">Mediadaten</a></li> </ul></div></aside><aside id="nav_menu-7" class="widget widget_nav_menu"><div class="widget-title">Kontakt zu Sales</div><div class="menu-footer-kontakt-zu-sales-container"><ul id="menu-footer-kontakt-zu-sales" class="menu"><li id="menu-item-41711693" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-41711693"><a href="https://www.silicon.de/service/feedback/bizdev">Ihre Kooperationsanfrage an Silicon.de</a></li> <li id="menu-item-41696560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41696560"><a target="_blank" rel="nofollow" href="https://www.nmg-international.com/">NETMEDIA International</a></li> </ul></div></aside><aside class="widget widget_text int"><div class="textwidget"><span class="titel-flags">NetMedia International : </span><ul><li class="de"><a href="https://www.silicon.de/">Deutschland</a></li><li class="fr"><a href="https://www.silicon.fr/">Frankreich</a></li></ul><ul><li class="pt"><a href="https://www.silicon.pt/">Portugal</a></li><li class="es"><a href="https://www.silicon.es/">Spanien</a></li><li class="uk"><a href="https://www.silicon.co.uk/">Großbritannien</a></li><li class="wo"><a href="https://www.nmg-international.com/">Weltweit</a></li></ul><span id="scrollUp"><a id="back-top" class="up_arrow" href=""> ↑ </a></span></div></aside> </div> <div class="site-info"> NetMedia International © Copyright 2025 All rights reserved. Part of NetMedia International. <a href="https://www.netmediaeurope.com" target="_blank">About NetMedia International</a> </div>  </footer> <script type="text/javascript" id="DESKTOP_PRE_HOME-41716642-1">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_PRE_HOME-41716642-1");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_PRE_HOME-41716642-1");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_PRE_HOME-1 desktop sticky-DESKTOP_PRE_HOME-41716642-1");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[2, 2], "div-gpt-ad-DESKTOP_PRE_HOME-41716642-1").setTargeting("position", 1).setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[2, 2]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_PRE_HOME-41716642-1"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_PRE_HOME-41716642-1"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_PRE_HOME-41716642-1"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_PRE_HOME-41716642-1"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_PRE_HOME-41716642-1");});}</script><script type="text/javascript" id="DESKTOP_FLASH_TRANS-41716642-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_FLASH_TRANS-41716642-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_FLASH_TRANS-41716642-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_FLASH_TRANS-0 desktop sticky-DESKTOP_FLASH_TRANS-41716642-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[5, 5], "div-gpt-ad-DESKTOP_FLASH_TRANS-41716642-0").setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[5, 5]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_FLASH_TRANS-41716642-0"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_FLASH_TRANS-41716642-0"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_FLASH_TRANS-41716642-0"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_FLASH_TRANS-41716642-0"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_FLASH_TRANS-41716642-0");});}</script><script type="text/javascript" id="DESKTOP_FOOTER-41716642-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_FOOTER-41716642-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_FOOTER-41716642-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_FOOTER-0 desktop sticky-DESKTOP_FOOTER-41716642-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[6, 6], "div-gpt-ad-DESKTOP_FOOTER-41716642-0").setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[6, 6]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_FOOTER-41716642-0"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_FOOTER-41716642-0"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_FOOTER-41716642-0"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_FOOTER-41716642-0"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_FOOTER-41716642-0");});}</script><script type="text/javascript" id="DESKTOP_SITE_UNDER-41716642-0">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("DESKTOP_SITE_UNDER-41716642-0");var device = "desktop";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-DESKTOP_SITE_UNDER-41716642-0");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-DESKTOP_SITE_UNDER-0 desktop sticky-DESKTOP_SITE_UNDER-41716642-0");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[3, 3], "div-gpt-ad-DESKTOP_SITE_UNDER-41716642-0").setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[3, 3]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_SITE_UNDER-41716642-0"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_SITE_UNDER-41716642-0"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_SITE_UNDER-41716642-0"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_SITE_UNDER-41716642-0"]["slot"] = slot;googletag.display("div-gpt-ad-DESKTOP_SITE_UNDER-41716642-0");});}</script><script type="text/javascript" id="MOBILE_PRE_HOME-41716642-2">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("MOBILE_PRE_HOME-41716642-2");var device = "mobile";if(dfp_device_view == device){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-MOBILE_PRE_HOME-41716642-2");slot_div.setAttribute("class", "dfp_ad div-gpt-ad-MOBILE_PRE_HOME-2 mobile sticky-MOBILE_PRE_HOME-41716642-2");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/16255858/silicon/article/ki",[2, 2], "div-gpt-ad-MOBILE_PRE_HOME-41716642-2").setTargeting("position", 2).setTargeting("artid", "41716642").setTargeting("cat", ["digitalisierung","ecommerce-2","gastbeitrag","handel","ki"]).setTargeting("tag", ["ki","online-haendler","online-shop"]).setTargeting("displayed_authors", "gabriel-frasconi-freshworks").setTargeting("type", "post").setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[2, 2]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-MOBILE_PRE_HOME-41716642-2"] = {};hutt_defineSlot["div-gpt-ad-MOBILE_PRE_HOME-41716642-2"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_PRE_HOME-41716642-2"] = {};hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_PRE_HOME-41716642-2"]["slot"] = slot;googletag.display("div-gpt-ad-MOBILE_PRE_HOME-41716642-2");});}</script> <script type="text/javascript"> (function ( $ ) { var screenWidth = $( window ).width(), wpadminbar; if ( screenWidth < 751 ) return; if ( $( 'header[role=banner]' ).length > 0 ) { var headerPos = $( 'header[role=banner]' ).position().top; } else { return; } if ( $( 'body' ).hasClass( 'admin-bar' ) ) { wpadminbar = 32; } else { wpadminbar = 0; } var headerLightPos = $( 'header#main-header' ).position().top; var display = false; //function to show and hide headers function showLightHeader() { display = true; $( 'header#main-header' ).animate( { top: headerPos }, 500 ); $( 'header[role=banner]' ).animate( { top: headerLightPos }, 500 ); } function hideLightHeader() { display = false; $( 'header#main-header' ).animate( { top: headerLightPos }, 'fast' ); $( 'header[role=banner]' ).animate( { top: headerPos }, 'fast' ); } //Modify header position when scroll $( document ).scroll( function ( event ) { if ( $( this ).scrollTop() >= 400 ) { if ( display != true ) { showLightHeader(); //console.log('show'); } } else { if ( display ) { hideLightHeader(); //console.log('hide'); } } } ); //scroll to top $( '.single-scroll-top .glyphicon' ).click( function () { $( 'body,html' ).animate( { scrollTop: 0 }, 800 ); return false; } ); }( jQuery )); </script> <script type="text/javascript" > var link = '<li><a rel="nofollow" href="javascript:Didomi.preferences.show()"> Verwalten Sie Ihre Einwilligungen </a></li>'; jQuery("#menu-footer-3, #menu-footer-legal-notices").append(link); </script> <script type="text/javascript"> var reCaptchaFocus = function() { var head = document.getElementsByTagName('head')[0]; var script = document.createElement('script'); script.type = 'text/javascript'; script.src = 'https://www.google.com/recaptcha/api.js?render=6Lfnj8QaAAAAAPv9xKydmJBbULG0cG_6YCB1pY4J'; head.appendChild(script); var recaptchaInterval = setInterval(function() { if( !window.grecaptcha || !window.grecaptcha.execute ) { return; } clearInterval( recaptchaInterval ); grecaptcha.execute('6Lfnj8QaAAAAAPv9xKydmJBbULG0cG_6YCB1pY4J', {action: 'newsletter'}).then(function(token) { document.getElementById('g-recaptcha-response').value=token; }); }, 100 ); if(document.querySelector("#sidebare-newsletter-email")) document.getElementById('sidebare-newsletter-email').removeEventListener('focus', reCaptchaFocus); if(document.querySelector("#before-general-footer-newsletter-email")) document.getElementById('before-general-footer-newsletter-email').removeEventListener('focus', reCaptchaFocus); if(document.querySelector("#before-footer-newsletter-email")) document.getElementById('before-footer-newsletter-email').removeEventListener('focus', reCaptchaFocus); }; if(document.querySelector("#sidebare-newsletter-email")) document.getElementById('sidebare-newsletter-email').addEventListener('focus', reCaptchaFocus, false); if(document.querySelector("#before-general-footer-newsletter-email")) document.getElementById('before-general-footer-newsletter-email').addEventListener('focus', reCaptchaFocus, false); if(document.querySelector("#before-footer-newsletter-email")) document.getElementById('before-footer-newsletter-email').addEventListener('focus', reCaptchaFocus, false); </script> <script type="text/javascript"> (function ($) { setInterval(function () { googletag.pubads().refresh(null, {changeCorrelator: false}); }, 90000); })(jQuery); </script><link rel='stylesheet' id='bandwidthtester-css' href='http://www.silicon.de/wp-content/plugins/kamino-bandwith-tester/styles.css?ver=1.0.1' type='text/css' media='all' /> <link rel='stylesheet' id='bandwidthtester-de-DE-css' href='http://www.silicon.de/wp-content/plugins/kamino-bandwith-tester/styles_de-DE.css?ver=1.0.1' type='text/css' media='all' /> <script type='text/javascript' id='wp-polls-js-extra'> /* <![CDATA[ */ var pollsL10n = {"ajax_url":"https:\/\/www.silicon.de\/wp\/wp-admin\/admin-ajax.php","text_wait":"Your last request is still being processed. Please wait a while ...","text_valid":"Please choose a valid poll answer.","text_multiple":"Maximum number of choices allowed: ","show_loading":"1","show_fading":"1"}; /* ]]> */ </script> <script type='text/javascript' src='https://www.silicon.de/wp-content/plugins/wp-polls/polls-js.js?ver=2.77.2' id='wp-polls-js'></script> <script type='text/javascript' src='https://www.silicon.de/wp/wp-includes/js/comment-reply.min.js?ver=6.1' id='comment-reply-js'></script> <script type='text/javascript' src='http://www.silicon.de/wp-content/plugins/kamino-bandwith-tester/js/jQueryRotate.js?ver=6.1' id='jquery-rotate-js'></script> <script type='text/javascript' src='http://www.silicon.de/wp-content/plugins/kamino-bandwith-tester/js/nmeBandwidthTester_messages.js?ver=6.1' id='bandwidthtester-messages-js'></script> <script type='text/javascript' src='http://www.silicon.de/wp-content/plugins/kamino-bandwith-tester/js/nmeBandwidthTester_messages_de-DE.js?ver=6.1' id='bandwidthtester-messages-de-DE-js'></script> <script type='text/javascript' src='http://www.silicon.de/wp-content/plugins/kamino-bandwith-tester/js/nmeBandwidthTester.js?ver=6.1' id='bandwidthtester-js'></script> <script type='text/javascript' src='https://www.silicon.de/wp-content/plugins/trinity-audio/js/the_content-hook-script.js?ver=6.1' id='the_content-hook-script-js'></script> <script type='text/javascript' id='the_content-hook-script-js-after'> console.warn('TRINITY_WP', 'Hide player for post ID: 41716642, enabled: 0, posthash: fad5c43dd928d61d51b3959e185bbd27c5d0431b, is no text: ', 'TS: 2025-02-17 19:19:19') </script> <script type='text/javascript'> jQuery(document).ready(function (){ if( typeof LazyLoad !== 'undefined' ){ var rw_lazyload = new LazyLoad({ elements_selector: ".lazy-load", class_loaded:'lazy-loaded' }); } }); </script> <script type="text/javascript"> jQuery(document).ready(function() { // ANW-3 : limiting characters title post editorial popin jQuery("#editorial-popin .text-editorial").text(function(i, titel) { return (titel.length > 68) ? titel.substring(0, 68) + '..' : titel; }); // scroll body to 0px on click jQuery("#back-top").click(function() { jQuery('body,html').animate({ scrollTop: 0 }, 800); return false; }); }); </script> </body> </html>

CINXE.COM

Wie generative KI das Geschäft rund um den Black Friday verändert - silicon.de