CINXE.COM

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</ul> <section class="d-none d-sm-none d-md-none d-lg-block"> <form class="form-inline mt-2 mt-md-0"> <ul class="navbar-nav ml-md-auto"> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.co.uk/l/contact-eventbrite-sales/?ref=blog" class="nav-link button button__create">Contact sales</a></li> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.co.uk/signin/signup/?referrer=/manage/events/create/" class="nav-link button button__create">Create event</a></li> </ul> </form> </section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.co.uk/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.co.uk/organizer/">Organiser</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.co.uk/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Sip ‘N Stroke: Celebrating Five Years of London Paint Parties</span></li></ul></div> <div class="article-hero container hero--features-red"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.co.uk/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Sip ‘N Stroke: Celebrating Five Years of London Paint Parties </h1> <div class="date color-primary"> <a href="https://www.eventbrite.co.uk/blog/author/helen-alexander/" class="color-primary"> by Helen Alexander </a> <span class="dot"></span> <span>12th Jan 2024</span> </div> <a href="https://www.eventbrite.co.uk/blog/content-format/article/" class="tag tag--popular mb-2">Article</a><a href="https://www.eventbrite.co.uk/blog/segment/arts-crafts/" class="tag tag--popular mb-2">Arts & crafts</a><a href="https://www.eventbrite.co.uk/blog/segment/music/" class="tag tag--popular mb-2">Music</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-168x117.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-300x200.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-500x333.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-540x360.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-600x400.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-720x480.avif 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-768x512.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-168x117.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-300x200.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-500x333.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-540x360.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-600x400.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-720x480.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-768x512.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-768x512.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-foreground-color has-background-background-color has-text-color has-background has-small-font-size is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)"> <p><strong>Case study highlights:</strong></p> <ul class="wp-block-list"> <li>32% of sales come from Eventbrite channels (April – October 2023), with almost half (43%) of those coming from Sip ‘N Stroke’s organiser page</li> <li>Sip ‘N Stroke has 11k followers on Eventbrite</li> <li>Collections pages save the organisers time — and drive ticket sales</li> <li>Personalised add-ons at the Eventbrite checkout, such as Prosecco and cake, are popular among attendees and a key revenue driver</li> <li>Sip ‘N Stroke’s success feeds into VibeLDN’s other nightlife brands, including <a href="https://www.eventbrite.co.uk/o/diaspora-nights-28048608431" target="_blank" rel="noreferrer noopener">Diaspora Nights</a> — which plays Afrobeats, Afrohouse and Amapiano — and <a href="https://www.eventbrite.co.uk/o/badu-brunch-london-33185321473" target="_blank" rel="noreferrer noopener">BADU Brunch</a></li> </ul> </div> <p>You’ve heard of painting by numbers, well <a href="https://www.eventbrite.co.uk/o/sip-n-stroke-sip-and-paint-party-26076594289#collections">Sip ‘N Stroke</a> — the flagship brand under founder Marlon ‘Merch Million’ Spence’s VibeLDN banner — is attracting huge numbers of attendees to its legendary London paint party. How? By making every guest feel like a VIP. </p> <p>We catch up with Marlon, host Paul Allimadi (aka Bwoy-Wonder) and content creator Monique Duchen to talk about how consistently delivering excellent customer service has enabled Sip ‘N Stroke to amass more than 11k Eventbrite followers while regularly welcoming repeat attendees and taking the corporate entertainment scene by storm. </p> <p>Celebrating its five-year anniversary in January 2024, Sip ‘N Stroke started when Marlon — having spent almost two decades in Miami — decided to bring a little of the city’s party atmosphere to the UK. </p> <p>“Paint parties were already popular in the US,” explains Monique. ”And from the outset, Marlon wanted to prioritise the guest experience and <a href="https://www.eventbrite.co.uk/blog/event-entertainment-ideas-ds00/" target="_blank" rel="noreferrer noopener">ensure attendees are entertained</a> at all times. From the live DJs to our host, he invests heavily in the people around him to make the event a success.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.avif 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-168x117.avif 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-300x200.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-500x333.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-540x360.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-600x400.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-720x480.avif 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-768x512.avif 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-960x640.avif 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-1140x760.avif 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-1536x1024.avif 1536w, 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https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-768x512.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-960x640.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-1140x760.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-1536x1024.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled-2048x1366.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-7-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416285" /> </picture> </figure> <h2 class="wp-block-heading"><strong>Super-charged event listing pages</strong></h2> <p>At the heart of Sip ‘N Stroke’s success is its love of celebrations, with events catering to various milestones such as birthdays, hen parties, graduations, and even divorce parties. “And so every celebration is as special as possible, Eventbrite makes it easy to include add-ons like Prosecco and cake during the booking process,” says Monique.  </p> <p>In the six months between April and October 2023, 32% of sales came from Eventbrite channels, and of these, 43% came from the organiser profile page. This is helped immensely by Sip ‘N Stroke’s incredibly <a href="https://www.eventbrite.co.uk/blog/event-listing-best-practices/" target="_blank" rel="noreferrer noopener">informative event listings</a>, complete with logistical details, agenda, images and video — in fact, Eventbrite data shows traffic to listing pages for events with a video is 74% higher.</p> <p>In addition, there are plenty of opportunities to contact the team. Paul says: “Many people still prefer that human element — it makes them feel a lot more comfortable — and the fact we include a phone number and email address on each of our event listings shows we’re ready to help. Plus, people can DM us on our social channels and we respond promptly.”</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“Eventbrite makes it easy to include add-ons like Prosecco and cake during the booking process.”</p> <cite>Monique Duchen, content creator</cite></blockquote> <p>Ensuring potential attendees feel comfortable continues throughout the checkout process, as Monique explains: “We want to alleviate the pressure because the smoother something is to organise, the more likely someone book with us. What’s great about our collaboration with Eventbrite is that it’s so easy — people can buy tickets for their group or for themselves.</p> <p>“And even though it’s not our platform, we can carry our branding and visuals through to our event listings so people immediately recognise us.” </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.avif 720w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-300x169.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-500x281.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-540x304.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-600x338.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3.avif 720w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.webp 720w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-300x169.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-500x281.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-540x304.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-600x338.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3.webp 720w" sizes="100vw" /> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.jpeg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3.jpeg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.jpeg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.jpeg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.jpeg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.jpeg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-preview-30x16.jpeg 720w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-300x169.jpeg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-500x281.jpeg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-540x304.jpeg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3-600x338.jpeg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/3.jpeg 720w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416301" /> </picture> </figure> <h2 class="wp-block-heading"><strong>Picture-perfect promotional tactics</strong></h2> <p>All this special treatment means Sip ‘N Stroke has built a strong community of repeat customers with some attending multiple events each year. </p> <p>“They see a birthday celebration where someone is involved in this activity and or invited to do that little segment, and they want that for themselves when it’s their birthday,” says Paul. “They know there’s a safe space they can go with their friends where they will have fun and be celebrated. It’s a knock-on effect.” Not only that, satisfied customers often share their experiences on social, further <a href="https://www.eventbrite.co.uk/blog/marketing-recurring-events/">fuelling awareness of the recurring event</a>. </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“The [Eventbrite] platform is now a one-stop shop for anyone who’s doing events and promotions.”</p> <cite>Marlon Spence, VibeLdn founder</cite></blockquote> <p>Demonstrating attendees’ familiarity with the event, of all the sales generated by Eventbrite channels in the six months between April and October 2023, 22% of were direct traffic and 21% were from the Eventbrite app. In addition, the platform has proven to be a powerful discovery tool with 6% of sales from Eventbrite channels coming via Search & Browse. </p> <p>“I’ve used Eventbrite from the beginning,” says Marlon. “We’ve seen a lot of features be added throughout the years, such as the integration of marketing tools like <a href="https://www.eventbrite.co.uk/blog/set-up-eventbrite-mailchimp-integration-8-simple-steps-ds0d/" target="_blank" rel="noreferrer noopener">Mailchimp for email campaigns</a> and the introduction of <a href="https://www.eventbrite.co.uk/blog/boostupdate/" target="_blank" rel="noreferrer noopener">Eventbrite’s Marketing Tools</a> [formerly known as Boost], which we’ve just started to explore. By putting all these apps in one place, the platform is now a one-stop shop for anyone who’s doing events and promotions.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.avif 277w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.avif 499w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.avif 665w, 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https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-700x700.webp 700w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697.webp 768w" sizes="100vw" /> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg 277w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg 499w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg 665w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg 700w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-preview-30x32.jpg 768w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-277x300.jpg 277w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-499x540.jpg 499w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-500x541.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-600x649.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-665x720.jpg 665w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697-700x700.jpg 700w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-5-e1704811447697.jpg 768w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416293" /> </picture> </figure> <p>Making things simple is key, with the team setting up duplicate events to save time and effort and <a href="https://www.eventbrite.co.uk/blog/eventbrite-collections-announcement/" target="_blank" rel="noreferrer noopener">curating events through the Collections feature</a>. The team regularly check ticket sale information through Eventbrite and their own channels to refine promotional strategies. </p> <p>Since the launch of their paint party, VibeLDN has grown to over 10 active brands, from club nights and brunches to festivals and classes. “Marlon wants to hit every culture point, so everyone has somewhere where they can find joy, laughter and escapism — he wants to provide a range of experiences,” says Monique. </p> <p>Events such as <a href="https://www.eventbrite.co.uk/o/diaspora-nights-28048608431" target="_blank" rel="noreferrer noopener">Diaspora Nights</a> — which plays Afrobeats and Amapiano — and a <a href="https://www.eventbrite.co.uk/o/badu-brunch-london-33185321473" target="_blank" rel="noreferrer noopener">BADU Brunch</a> are finding their audience, but it helps that they are under the VibeLDN banner.  “A lot of our brands are benefiting from the success of Sip ‘N Stroke,” says Paul. “We have a lot of enthusiastic followers, so we’re able to cross-promote events.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.avif 720w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-300x169.avif 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-500x281.avif 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-540x304.avif 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-600x338.avif 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1.avif 720w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.webp 720w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-300x169.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-500x281.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-540x304.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-600x338.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1.webp 720w" sizes="100vw" /> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.jpeg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1.jpeg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.jpeg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.jpeg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.jpeg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.jpeg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-preview-30x16.jpeg 720w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-300x169.jpeg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-500x281.jpeg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-540x304.jpeg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1-600x338.jpeg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/01/Public-Sip-N-Stroke-UK-event-8-1.jpeg 720w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416289" /> </picture> </figure> <h2 class="wp-block-heading"><strong>Catering to corporates: a stroke of brilliance</strong></h2> <p>Sip ‘N Stroke has also resonated with corporate clients, leading to collaborations with global brands including Snapchat, Meta, Google, YouTube and Coca-Cola. But instead of having to <a href="https://www.eventbrite.co.uk/blog/how-to-pitch-event-ds00/" target="_blank" rel="noreferrer noopener">pitch their event to attract new business</a>, the transition was primarily driven by attendees who realised it offered a great social opportunity for their company. </p> <p>Tailoring their offer to deliver a unique blend of ‘EduPaintment’ — a word they’ve coined that encompasses art therapy, team-building activities and leadership development — Paul says that, alongside word-of-mouth recommendations, organic LinkedIn posts have proven to be a powerful tool. </p> <p>“I’ll post saying ‘Thank you to this corporate for allowing us to get involved in their Black History Month’ and another corporate will see it and email us to ask if we can <a href="https://www.eventbrite.co.uk/blog/corporate-events/" target="_blank" rel="noreferrer noopener">motivate and inspire their corporate team</a>.” </p> <p>The key to their continued success? An unwavering dedication to delivering exceptional guest experiences that leave a lasting impact on attendees, says Paul. “In this way, we’re growing into a powerhouse of a brand.”</p> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Want to learn more about our marketing tools? </h4>    <a role="button" href="https://www.eventbrite.co.uk/l/event-marketing-platform/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Click here <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.co.uk/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2018/11/Frame-1-min-1.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="415859" data-post-url="https://www.eventbrite.co.uk/blog/london-paint-party-sip-n-stroke/" data-post-title="Sip ‘N Stroke: Celebrating Five Years of London Paint Parties" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="415859" data-post-url="https://www.eventbrite.co.uk/blog/london-paint-party-sip-n-stroke/" data-post-title="Sip ‘N Stroke: Celebrating Five Years of London Paint Parties" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="social-icon-block"> <a href="#" title="" onclick="shareFacebook(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__facebook"></span> </a> <a href="#" onclick="shareX(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__twitter"></span> </a> <a href="#" onclick="shareLinkedIn(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__linkedin"></span> </a> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.co.uk/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } // Get the current post URL and title dynamically (using WordPress PHP functions) let postUrl = encodeURIComponent("https://www.eventbrite.co.uk/blog/london-paint-party-sip-n-stroke/"); let postTitle = encodeURIComponent("Sip ‘N Stroke: Celebrating Five Years of London Paint Parties"); // Facebook Share function shareFacebook() { const url = "https://www.facebook.com/sharer/sharer.php?u=" + postUrl + "&t=" + postTitle; window.open(url, "_blank", "width=1000,height=400,scrollbars=yes"); } // X Share function shareX() { const url = "https://x.com/intent/post?text=" + postTitle + "&url=" + postUrl + "&counturl=" + postUrl; window.open(url, "_blank", "width=500,height=400,scrollbars=yes"); } // LinkedIn Share function shareLinkedIn() { const url = "https://www.linkedin.com/sharing/share-offsite/?url=" + postUrl; window.open(url, "_blank", "width=800,height=400,scrollbars=yes"); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.co.uk/blog/author/helen-alexander/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/07/London-Food-and-Drink-Photography-Northern-Spain-London-2022-Nic-Crilly-Hargrave-528-600x600-1-300x300.jpg"/> </a> </div> <a href="https://www.eventbrite.co.uk/blog/author/helen-alexander/"> <h4 class="subheader subheader-3 author__name">Helen Alexander</h4> </a> <p class="description mb-0 body-text-4">Helen Alexander is a London-based freelance writer and editor specialising in food, travel, business and marketing. 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