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<div> <h1>What’s New in Experiential, Vol. 10</h1> </div> </div> <div class="carousel-item active"> <img src="https://i0.swiftpic.io/gpj/EYAqAJsrvg0UocPkgWHGKEcGoGYTe9gudn+2AJsbdiQ=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2022/03/few-pedestrians-rather-busy-street-metaverse-conceptual-reality-imagination-virtual-real-world-cybersapce-234396309.jpeg" class="d-block w-100" alt="" srcset="https://i4.swiftpic.io/gpj/USJNkMv4XDLAyFSvv7e8LjRcvDCCfUZXfkkuu6EEpQE=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/11/2022/03/few-pedestrians-rather-busy-street-metaverse-conceptual-reality-imagination-virtual-real-world-cybersapce-234396309.jpeg 1920w, https://i0.swiftpic.io/gpj/EYAqAJsrvg0UocPkgWHGKEcGoGYTe9gudn+2AJsbdiQ=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2022/03/few-pedestrians-rather-busy-street-metaverse-conceptual-reality-imagination-virtual-real-world-cybersapce-234396309.jpeg 1440w, https://i0.swiftpic.io/gpj/sH0b5g9jRdmdnDomECoe4QEOT9L1Yf/JfdOHOVWpcIo=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/11/2022/03/few-pedestrians-rather-busy-street-metaverse-conceptual-reality-imagination-virtual-real-world-cybersapce-234396309.jpeg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <p><b>The events industry is building positive momentum, as major events continue to return to in-person in big ways.</b></p> <p><b>Mobile World Congress hosted 61,000 attendees in-person</b></p> <p><img fetchpriority="high" decoding="async" class=" wp-image-43732 alignleft" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/03/Barcelona-sign-300x169.jpeg" alt="" width="336" height="189" /></p> <p><span style="font-weight: 400;">As one of the largest world tech conferences—and one of the first major events to cancel when the pandemic began—MWC’s in-person attendance was up 3x from 2021 and crept up to 55% of pre-pandemic attendance—a great sign for a rebounding events industry.</span></p> <p> </p> <ul> <li><a href="https://www.fiercewireless.com/wireless/gsma-celebrates-vibrant-mwc-2022-61k-attendees">GSMA celebrates ‘vibrant’ MWC 2022 with 61K attendees</a></li> <li><a href="https://www.mwrf.com/technologies/systems/article/21235356/microwaves-rf-mwc-2022-brought-over-61000-attendees-to-barcelona">MWC 2022 Brought Over 61,000 attendees to Barcelona</a></li> </ul> <p><img decoding="async" class="alignnone wp-image-43724" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/03/IMG_4383-300x163.jpg" alt="" width="396" height="215" /> <img decoding="async" class="alignnone wp-image-43716" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/03/4c67f3e5-f535-4219-80f0-63b9e26b40d2-300x200.jpg" alt="" width="323" height="215" /></p> <p><b>South by Southwest (SXSW) also returned in-person</b><span style="font-weight: 400;"> </span></p> <p><img loading="lazy" decoding="async" class="alignnone wp-image-43748" src="https://ae.gpj.com/wp-content/uploads/2022/03/SXSW-Sign-300x260.jpg" alt="" width="220" height="191" /> <img loading="lazy" decoding="async" class="alignnone wp-image-43740" src="https://ae.gpj.com/wp-content/uploads/2022/03/SXSW.2022.VW_.Buzz_.LL-5-300x196.jpg" alt="" width="293" height="192" /> <img loading="lazy" decoding="async" class="alignnone wp-image-43797" src="https://ae.gpj.com/wp-content/uploads/2022/03/eMLS-Hero-copy-300x292.jpg" alt="" width="198" height="193" /></p> <p><span style="font-weight: 400;">SXSW made its first return to in-person since the pandemic in March. Despite in-person presence, the event featured myriad online and hybrid elements, including an XR World and “creator spaces” with both physical and digital components.</span></p> <ul> <li><a href="https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22131649/sxsw-2022-brand-activations"><span style="font-weight: 400;">SXSW 2022: How Brands Drew Attention at the Festival’s Big Return IRL</span></a></li> <li><a href="https://www.eventmarketer.com/article/sxsw-2022-in-person-return-experiential-activity/"><span style="font-weight: 400;">Brands Celebrate the In Person Return of SXSW with a Flurry of Experiential Activity</span></a></li> </ul> <p><b>Throughout the month of March, brands celebrated International Women’s Day</b></p> <p><img loading="lazy" decoding="async" class=" wp-image-43764 alignleft" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/03/IWD_2022-300x300.png" alt="" width="343" height="343" /></p> <p> </p> <p><span style="font-weight: 400;">Brands took the opportunity to elevate and celebrate women with unique and interesting experiences.</span></p> <ul> <li><a href="https://www.thedrum.com/news/2022/03/08/international-women-s-day-the-best-breakthebias-campaigns-brands-and-agencies"><span style="font-weight: 400;">International Women’s Day: the best #BreaktheBias campaigns from brands and agencies</span></a></li> <li><a href="https://adage.com/article/marketing-news-strategy/brands-observe-international-womens-day-2022/2404686"><span style="font-weight: 400;">How Brands Are Observing International Women’s Day</span></a></li> </ul> <p> </p> <p> </p> <p><b>The Metaverse conversation continues to evolve </b></p> <p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class=" wp-image-43789 alignleft" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/03/few-pedestrians-rather-busy-street-metaverse-conceptual-reality-imagination-virtual-real-world-cybersapce-234396309-300x200.jpeg" alt="" width="353" height="236" />Whether it’s branded open-world sandboxes or the convergence of a laundry list of technologies being touted as the key to the metaverse, it’s making the news every day. While it’s a marketing hot topic, by no means are you missing out if you’re not already there. The ideas have been in place for years, but the implementation is still in the early stages, with mixed results. </span></p> <p><span style="font-weight: 400;">The bigger question is: does it make sense for your brand to explore metaverse experiences? Keep your eyes open for a GPJ POV that will help you answer that question. </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.forbes.com/sites/forbesagencycouncil/2022/02/10/get-ready-to-market-in-the-metaverse/"><span style="font-weight: 400;">Get Ready to Market in the Metaverse</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.forbes.com/sites/forbesfinancecouncil/2022/03/08/the-metaverse-a-new-frontier-for-business-investment"><span style="font-weight: 400;">The Metaverse: A New Frontier For Business & Investment</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://musebycl.io/musings/will-i-have-place-metaverse"><span style="font-weight: 400;">Will I Have a Place in the Metaverse?</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.fastcompany.com/90725485/how-to-create-meaning-and-value-in-the-metaverse"><span style="font-weight: 400;">How to Create Meaning and Value in The Metaverse</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.retailtouchpoints.com/topics/digital-commerce/experiencing-metaverse-fomo-dont-panic-its-a-marathon-not-a-sprint"><span style="font-weight: 400;">Experiencing Metaverse FOMO? Don’t Panic, It’s a Marathon Not a Sprint</span></a></li> </ul> <p><b>GPJ VP of Strategy Discusses the Engagement Dilemma </b></p> <p><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/03/Screen-Shot-2022-03-30-at-5.25.25-PM.png"><img loading="lazy" decoding="async" class="alignleft wp-image-43780 size-medium" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/03/Screen-Shot-2022-03-30-at-5.25.25-PM-300x190.png" alt="" width="300" height="190" /></a></p> <p><span style="font-weight: 400;">What captures audience attention in 2022? Brendan Brown sits down with BizBash to tackle the new challenges in audience engagement and what brands can do to listen to and address those challenges. </span><a href="https://www.bizbash.com/on-demand/gathergeeks/podcast/21977763/podcast-attendee-engagement-at-2022-events"><span style="font-weight: 400;">Listen to the Podcast</span></a></p> <p> </p> <p> </p> <p><span style="font-weight: 400;">Until next time, be well and take care of one another! </span></p> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://ae.gpj.com/"> <span class="screen-reader-text">GPJ Dubai</span> </a> </div> <section class="widget nav_menu-3 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-45879" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45879"><a href="https://ae.gpj.com/who-we-are/">About us</a></li> <li id="menu-item-45880" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45880"><a href="https://ae.gpj.com/what-weve-done/">Work</a></li> <li id="menu-item-45881" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45881"><a href="https://ae.gpj.com/what-we-do/">Services</a></li> <li id="menu-item-45882" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45882"><a href="https://ae.gpj.com/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-45885" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45885"><a href="https://ae.gpj.com/privacy/">Privacy policy</a></li> </ul></div></section><section class="widget nav_menu-5 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-45883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45883"><a href="https://ae.gpj.com/contact/">Contact us</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://ae.gpj.com/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2025 George P. Johnson. 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