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class="nav_text-size-small">About Us</div></a><a href="/company/careers" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Careers</div></a><a href="/blog" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Blog</div></a><a href="/case-studies" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Case Studies</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a6031e3-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Survey Templates</div></div><a href="/templates/surveys/customer" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer</div></a><a href="/templates/surveys/education" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Education</div></a><a href="/templates/surveys/employee" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee</div></a><a href="/templates/surveys/events" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a><a href="/templates/surveys/hospitality" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Hospitality</div></a><a href="/templates/surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">All Categories</div></a></div></div></div></div></nav></div><div class="nav-button-wrapper hide-tablet"><div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-small wide-button w-button">Start for free</a></div></div><div class="top-bar-content"><a href="/company/careers" class="wide-link">We're hiring</a><a href="/contact" class="wide-link">Contact us</a><a href="https://app.smartsurvey.co.uk/c/signup?ut_source=adminbar" class="wide-link">Sign up</a><a href="https://app.smartsurvey.co.uk/" class="wide-link">Login</a></div></nav><div class="menu-button w-nav-button"><div class="menu-line _1"></div><div class="menu-line _2"></div><div class="menu-line _3"></div></div></div></div><div class="nav-bg-container"><div class="nav-bg"></div></div><div class="bg-overlay"></div></div><div class="nav-page-overlay"></div><div class="nav-page-overlay-2"></div><div class="nav-page-overlay-3"></div><div class="nav-page-overlay-4"></div></div><div class="section-home-hero padding-huge bottom-shadow"><div class="container-medium horizontal-flex"><div class="col-50"><div class="max-width-medium"><h1>Survey Questions</h1><div class="spacer-small"></div><div class="text-size-xmedium text-colour-blue">The right choice of questions – their wording, purpose, running order and number – can make or break your research success.<br></div></div></div><div class="col_40"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/642d9848945fa33a32d6c367_header-solutions-360-feedback-surveys.svg" alt="" class="image_home-hero"></div></div></div></div><div class="padding-huge"><div class="container-medium"><div class="text-align-center max-width-large align-center"><h2>Choosing and using survey questions</h2><div class="spacer-small"></div><p class="text-colour-blue">Let’s look at the key considerations you need to address in order to build a successful survey or questionnaire, and the <a href="/survey-questions/types" class="green-link">types of survey question</a> you can put to use…</p></div><div class="w-layout-grid feature-grid"><div id="w-node-_09009a67-5eb6-b0cf-8110-ae32130da126-0cc9feb3" class="feature-page_grid-content"><div class="text-rich-text w-richtext"><h2>Survey objectives</h2><p>Who is the target audience for the survey? Is participant pre-screening required? What are you looking to learn? How will the data be used and reported? Are you looking for quantitative or qualitative information, or both?</p><p><a href="/survey-design/objectives"><strong>Survey objectives</strong></a><br></p></div></div><div id="w-node-_09009a67-5eb6-b0cf-8110-ae32130da154-0cc9feb3" class="feature-page_grid-image align-grid-child-top"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/642d9f08474a693c99c0e91f_event-surveys-4.svg"></div></div></div></div><div class="padding-large background-colour-grey"><div class="container-medium"><div class="w-layout-grid feature-grid"><div id="w-node-_63e5f6f5-f109-3766-e3df-786d2f43563c-0cc9feb3" class="feature-page_grid-image align-grid-child-top"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/642d9fc80d9e12d7e4437ed9_enterprise-ui-3-1.svg"></div><div id="w-node-_63e5f6f5-f109-3766-e3df-786d2f435631-0cc9feb3" class="feature-page_grid-content"><div class="text-rich-text w-richtext"><h2>How many questions?</h2><p>Getting the length of your survey just right can be a tricky thing to do. Make it too loo long and you risk your respondents losing interest and abandoning the survey. Make it too short and you can leave them feeling that there isn’t sufficient space to say what they want, or even that you’re trying to steer their answers.</p><p><a href="/survey-questions/how-long-should-a-survey-be"><strong>How long should a survey be?</strong></a><br></p></div></div></div></div></div><div class="padding-large"><div class="container-medium"><div class="w-layout-grid feature-grid"><div id="w-node-e82d819c-6cb4-700d-bd23-f4cee8b9a321-0cc9feb3" class="feature-page_grid-content"><div class="text-rich-text w-richtext"><h2>What question types to use?</h2><p>There are many different types of survey question, each with their own uses, advantages and even disadvantages. Read our guide to question types to pick so you can deploy the styles that best suit your objectives.</p><p><a href="/survey-questions/types"><strong>Types of survey questions</strong></a><br></p></div></div><div id="w-node-e82d819c-6cb4-700d-bd23-f4cee8b9a32c-0cc9feb3" class="feature-page_grid-image align-grid-child-top"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/642d9fc8f649a3747d59c150_laptop-user.svg"></div></div></div></div><div id="question-types" class="padding-huge background-colour-grey"><div class="container-medium"><h2 class="text-align-center">Question Types</h2><div class="spacer-huge"></div><div class="w-dyn-list"><div role="list" class="survey-questions_list w-dyn-items"><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Multiple choice</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Multiple choice questions present respondents with either single select options or multi-select options (where more than one answer can be chosen from a list).</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Multiple choice questions</a><a href="/survey-questions/multiple-choice-questions" class="green-link text-size-medium">Multiple choice questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Likert scale</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Likert scale questions capture respondents’ opinions, typically using a 5 or 7-point scale, and ranging from “strongly agree” to “strongly disagree”. The inclusion of a neutral mid-point choice is also common.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Likert scale questions</a><a href="/survey-questions/likert-scale" class="green-link text-size-medium">Likert scale questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Matrix</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Likert scale questions capture respondents’ opinions, typically using a 5 or 7-point scale, and ranging from “strongly agree” to “strongly disagree”. The inclusion of a neutral mid-point choice is also common.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Matrix questions</a><a href="/survey-questions/matrix-questions" class="green-link text-size-medium">Matrix questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Semantic differential</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Likert scale questions capture respondents’ opinions, typically using a 5 or 7-point scale, and ranging from “strongly agree” to “strongly disagree”. The inclusion of a neutral mid-point choice is also common.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Semantic differential questions</a><a href="/survey-questions/semantic-differential-scale" class="green-link text-size-medium">Semantic differential questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Ranking</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Ranking questions ask respondents to indicate their preferences from a list of research subjects (product attributes, packaging designs, holiday destinations etc) in order to identify the most and least favoured.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Ranking questions</a><a href="/survey-questions/ranking-questions" class="green-link text-size-medium">Ranking questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Rating</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Rating questions enable a comparison of different research items (e.g. product or service features) using a consistent scale. Participants are asked to rate choices using a scale that measures numerical score, frequency, star rating, or similar.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Rating questions</a><a href="/survey-questions/rating-questions" class="green-link text-size-medium">Rating questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Dichotomous</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Dichotomous questions are commonly used to elicit a ‘Yes or No’, ‘Agree or Disagree’, or ‘True or False’ response. Use them to quickly clarify opinions and understanding.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Dichotomous questions</a><a href="/survey-questions/dichotomous-questions" class="green-link text-size-medium">Dichotomous questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Hypothetical</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Hypothetical questions are based on imagined situations, not facts. They can be used to capture participants’ opinions and beliefs about conditions that don’t exist, but could.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Hypothetical questions</a><a href="/survey-questions/hypothetical-questions" class="green-link text-size-medium">Hypothetical questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Compound</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Compound questions are a bit like unwelcome gate crashers at your data party. They muddy the waters, leading to potential misinterpretation of your data and ultimately compromising the quality of your insights.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Compound questions</a><a href="/survey-questions/double-barrelled-questions" class="green-link text-size-medium">Compound questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Demographic Questions</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Demographic questions are those that look to categorise the identity of the survey participants based on factors such as their age, gender, marital status, and household income.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Demographic questions</a><a href="/survey-questions/demographics" class="green-link text-size-medium">Demographic questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div><div role="listitem" class="survey-questions_list_item w-dyn-item"><div class="display-inlineflex"><div class="fa-text"></div><div class="horizontal-spacer-small"></div><h3 class="survey-questions_list_item-heading">Follow-up</h3></div><div class="spacer-small"></div><p class="text-colour-blue">Follow-up questions are additional queries posed in response to initial answers, to clarify, elaborate, or probe further into respondents' views. They enhance the quality of information collected by delving deeper into specific areas.</p><div class="spacer-small"></div><div class="display-inlineflex"><a href="#" class="green-link text-size-medium w-condition-invisible">Follow-up questions</a><a href="/survey-questions/follow-up-questions" class="green-link text-size-medium">Follow-up questions</a><div class="horizontal-spacer-small"></div><div class="fa-text is-green"></div></div></div></div></div></div></div></div><div><div class="section-cta padding-huge"><div class="container-medium"><div class="align-center text-align-center"><h2>Get started and create your first survey</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">If you would like more information then please get in touch.</div></div><div class="spacer-xlarge"></div><div class="cta-holder is-centred"><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button w-button">Start for free</a><div 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is-footer-link">SurveyMonkey Alternative</a><a href="/comparison/qualtrics-alternative" class="text-size-small is-footer-link">Qualtrics Alternative</a><a href="/comparison/typeform-alternative" class="text-size-small is-footer-link">Typeform Alternative</a><a href="/comparison/alchemer-alternative" class="text-size-small is-footer-link">Alchemer Alternative</a><a href="/comparison/snap-surveys-alternative" class="text-size-small is-footer-link">Snap Surveys Alternative</a><a href="/comparison/google-forms-alternative" class="text-size-small is-footer-link">Google Forms Alternative</a><a href="/comparison/questionpro-alternative" class="text-size-small is-footer-link">QuestionPro Alternative</a><a id="w-node-bb55a928-2637-cadf-510c-4193e2e5fdf8-b019ffc1" href="/comparison/microsoft-forms-alternative" class="text-size-small is-footer-link">Microsoft Forms Alternative</a><a id="w-node-_80085be3-a625-c59c-b51f-acc5820cf0d2-b019ffc1" href="/comparison/gov-forms-alternative" 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