Attribution | TEGNA

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class="grid-container full"> <div class="grid-x grid-padding-x"> <div class="cell auto"></div> <div class="cell small-12 medium-10 large-11"> <div class="grid-x"> <div class="cell small-12 medium-8 large-9"> <h4 class="page-title">Solutions</h4> <h1>TEGNA鈥檚 Marketing Attribution Solution</h1> <a id="LearnMore" class="button primary orange-btn" href="#solution-form">Get Started</a> <button id="myBtn" class="button-trigger button purple-btn">Watch</button> </div> <div class="cell auto"></div> </div> </div> <div class="cell auto"></div> </div> </div> <img style="display:none;" alt="Hero image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2021/03/1920x1080-Attribution-Hero-868363098.jpg" alt="TEGNA Attribution hero image" /> <div class="bg int-dkblue-gradient"></div> </header> <div class="sub-header sm-padding-v"> <div class="grid-container full"> <div class="grid-x grid-padding-x"> <div class="cell auto"></div> <div class="cell small-12 medium-10 large-11"> <div class="grid-x"> <div class="cell small-12 medium-8 large-9"> <h3>TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements.</h3> </div> <div class="cell auto"></div> </div> </div> <div class="cell auto"></div> </div> </div> </div>  <div class="content_image_module column-section dkblue "> <div class="grid-container full"> <div class="grid-x"> <div class="cell small-12 medium-6 large-6 content desktop-view tablet-view"> <div class="entry"> <h2>What is a Marketing Attribution Tool?</h2> <p>Gartner reveals that only 53% of decisions are being influenced by marketing analytics. Although marketers strive to be data-driven, cognitive bias and data management prevent obstacles. A marketing attribution tool can help companies overcome some of these hurdles, by providing information related to campaigns in a clear and digestible format. With marketing measurement, teams can determine which campaigns were successful.</p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> <div class="cell small-12 medium-6 large-6 image"> <img title="What is a Marketing Attribution Tool?" alt="TEGNA Highlight Image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/03/marketing-attribution-tool-image.jpg"/> </div> <div class="cell small-12 medium-6 large-6 content mobile-view"> <div class="entry"> <h2>What is a Marketing Attribution Tool?</h2> <p>Gartner reveals that only 53% of decisions are being influenced by marketing analytics. Although marketers strive to be data-driven, cognitive bias and data management prevent obstacles. A marketing attribution tool can help companies overcome some of these hurdles, by providing information related to campaigns in a clear and digestible format. With marketing measurement, teams can determine which campaigns were successful.</p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> </div> </div> </div>   <div class="image_content_module column-section blue "> <div class="grid-container full"> <div class="grid-x"> <div class="cell small-12 medium-6 large-6 image"> <img title="Driving business results, optimizing decisions and maximize the efficiency of paid media" alt="TEGNA Highlight Image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2024/10/streaming-attribution-metrics.jpg"/> </div> <div class="cell small-12 medium-6 large-6 content"> <div class="entry"> <h2>Driving business results, optimizing decisions and maximize the efficiency of paid media</h2> <p>This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.</p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> </div> </div> </div>   <div class="content_image_module column-section white "> <div class="grid-container full"> <div class="grid-x"> <div class="cell small-12 medium-6 large-6 content desktop-view tablet-view"> <div class="entry"> <h2>Making connections with TV, streaming viewing habits</h2> <p>It effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. </p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> <div class="cell small-12 medium-6 large-6 image"> <img title="Making connections with TV, streaming viewing habits" alt="TEGNA Highlight Image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2024/10/streaming-metrics-habits.jpg"/> </div> <div class="cell small-12 medium-6 large-6 content mobile-view"> <div class="entry"> <h2>Making connections with TV, streaming viewing habits</h2> <p>It effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. </p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> </div> </div> </div>   <div class="image_content_module column-section dkblue "> <div class="grid-container full"> <div class="grid-x"> <div class="cell small-12 medium-6 large-6 image"> <img title="Brand Lift & Brand Attribution Studies" alt="TEGNA Highlight Image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/03/brand-lift-image.jpg"/> </div> <div class="cell small-12 medium-6 large-6 content"> <div class="entry"> <h2>Brand Lift & Brand Attribution Studies</h2> <p>TEGNA Attribution鈥檚 Brand Lift studies enable marketers to deepen their analysis and impact of streaming (OTT/CTV) campaigns. With this data, marketers are able to better optimize campaign creatives and drive more leads.</p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> </div> </div> </div>   <div class="content_image_module column-section blue "> <div class="grid-container full"> <div class="grid-x"> <div class="cell small-12 medium-6 large-6 content desktop-view tablet-view"> <div class="entry"> <h2>How Brand Lift Studies Work</h2> <p>Brand studies are conducted using privacy-safe exposed and control surveying tactics. TEGNA divides a sample of consumers into two groups, and exposes one group, the exposed group, to a brand鈥檚 streaming ad on partner websites. The other group, the control group, is not exposed to the brand鈥檚 streaming ads. Brand lift is calculated by comparing survey results for the exposed and control groups.</p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> <div class="cell small-12 medium-6 large-6 image"> <img title="How Brand Lift Studies Work" alt="TEGNA Highlight Image" src="https://www.tegna.com/advertise/wp-content/uploads/sites/2/2023/03/brand-lift-studies.jpg"/> </div> <div class="cell small-12 medium-6 large-6 content mobile-view"> <div class="entry"> <h2>How Brand Lift Studies Work</h2> <p>Brand studies are conducted using privacy-safe exposed and control surveying tactics. TEGNA divides a sample of consumers into two groups, and exposes one group, the exposed group, to a brand鈥檚 streaming ad on partner websites. The other group, the control group, is not exposed to the brand鈥檚 streaming ads. Brand lift is calculated by comparing survey results for the exposed and control groups.</p> <a class="primary button cta-btn" href="#solution-form"> Get Started </a> </div> </div> </div> </div> </div>   <div class="four_column_stat_module multi_column_product_module column-section sm-padding-v dk-bluegradient "> <div class="grid-container eighty-percent"> <div class="grid-x text-center headline-section" data-aos="fade-down"> <div class="cell auto"></div> <div class="cell small-11 medium-7 large-8"> </div> <div class="cell auto"></div> </div> <div class="grid-x text-center product-row"> <div class="cell small-12 medium-3 large-3 column stat-item"> <div class="entry"> <h1 class="no-margin">7K</h1> <h4 class="no-margin">Attribution Reports</h4> </div> </div> <div class="cell small-12 medium-3 large-3 column stat-item"> <div class="entry"> <h1 class="no-margin">17B</h1> <h4 class="no-margin">OTT Impressions Measured</h4> </div> </div> <div class="cell small-12 medium-3 large-3 column 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