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.menu_wrapper{float:right}.menuo-right.header-stack:not(.header-center) #Top_bar .menu_wrapper{margin-right:150px}body.header-creative{padding-left:50px}body.header-creative.header-open{padding-left:250px}body.error404,body.under-construction,body.elementor-maintenance-mode,body.template-blank,body.under-construction.header-rtl.header-creative.header-open{padding-left:0!important;padding-right:0!important}.header-creative.footer-fixed #Footer,.header-creative.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{box-sizing:border-box;padding-left:50px}.header-open.footer-fixed #Footer,.header-open.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{padding-left:250px}.header-rtl.header-creative.footer-fixed #Footer,.header-rtl.header-creative.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-left:0;padding-right:50px}.header-rtl.header-open.footer-fixed #Footer,.header-rtl.header-open.footer-sliding 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#Action_bar{position:static}#Header_creative.dropdown{outline:none}#Header_creative.dropdown #Top_bar .menu_wrapper{float:left;width:100%}#Header_creative.dropdown #Top_bar #menu ul li{position:relative;float:left}#Header_creative.dropdown #Top_bar #menu ul li a:not(.menu-toggle):after{display:none}#Header_creative.dropdown #Top_bar #menu ul li a span{line-height:38px;padding:0}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:38px;height:38px;line-height:38px;font-size:26px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:0.33;z-index:203}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";position:static}#Header_creative.dropdown #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-"}#Header_creative.dropdown #Top_bar #menu ul.sub-menu li:not(:last-of-type) a{border-bottom:0}#Header_creative.dropdown #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul{position:relative!important;left:0!important;top:0;padding:0;margin-left:0!important;width:auto!important;background-image:none}#Header_creative.dropdown #Top_bar #menu ul li ul li{width:100%!important}#Header_creative.dropdown #Top_bar #menu ul li ul li a{padding:0 10px;text-align:center}#Header_creative.dropdown #Top_bar #menu ul li ul li a .menu-arrow{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul li a span{padding:0}#Header_creative.dropdown #Top_bar #menu ul li ul li a span:after{display:none!important}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block!important;position:inherit;left:auto;top:auto}#Header_creative.dropdown #Top_bar #menu ul li ul li ul{border-left:0!important;padding:0;top:0}#Header_creative{transition:left .5s 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li > ul{display:block!important;position:inherit;left:auto;top:auto}#Top_bar #menu ul li ul li ul{border-left:0!important;padding:0;top:0}#Top_bar #menu ul li ul li ul li a{padding:0 20px 0 45px}#Header #menu > ul > li.current-menu-item > a,#Header #menu > ul > li.current_page_item > a,#Header #menu > ul > li.current-menu-parent > a,#Header #menu > ul > li.current-page-parent > a,#Header #menu > ul > li.current-menu-ancestor > a,#Header #menu > ul > li.current_page_ancestor > a{background:rgba(0,0,0,.02)}.rtl #Top_bar #menu{left:1px;right:auto}.rtl #Top_bar a.responsive-menu-toggle{left:20px;right:auto}.rtl #Top_bar #menu ul li.submenu .menu-toggle{left:15px;right:auto;border-left:none;border-right:1px solid #eee;transform:unset}.rtl #Top_bar #menu ul li ul{left:auto!important;right:0!important}.rtl #Top_bar #menu ul li ul li a{padding:0 30px 0 20px}.rtl #Top_bar #menu ul li ul li ul li a{padding:0 40px 0 20px}.header-stack .menu_wrapper a.responsive-menu-toggle{position:static!important;margin:11px 0!important}.header-stack .menu_wrapper #menu{left:0;right:auto}.rtl.header-stack #Top_bar #menu{left:auto;right:0}.admin-bar #Header_creative{top:32px}.header-creative.layout-boxed{padding-top:85px}.header-creative.layout-full-width #Wrapper{padding-top:60px}#Header_creative{position:fixed;width:100%;left:0!important;top:0;z-index:1001}#Header_creative .creative-wrapper{display:block!important;opacity:1!important}#Header_creative .creative-menu-toggle,#Header_creative .creative-social{display:none!important;opacity:1!important}#Header_creative #Top_bar{position:static;width:100%}#Header_creative #Top_bar .one{display:flex}#Header_creative #Top_bar #logo,#Header_creative #Top_bar .custom-logo-link{height:50px;line-height:50px;padding:5px 0}#Header_creative #Top_bar #logo img.logo-sticky{max-height:40px!important}#Header_creative #logo img.logo-main{display:none}#Header_creative #logo 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<input type="submit" class="display-none" value="" aria-label="Search"/> </form> </div> </div> </div> </div> </header> </div>  <div id="Content" role="main"> <div class="content_wrapper clearfix"> <main class="sections_group"> <div class="entry-content" itemprop="mainContentOfPage"> <div class="mfn-builder-content mfn-default-content-buider"><section class="section mcb-section mfn-default-section mcb-section-a027a5340 no-margin-h no-margin-v full-width full-width-deprecated bg-cover" style="background-color:#e82323;background-image:url(../../wp-content/uploads/2018/09/BSW-Branding2019-Website-Header-Solutions-Publishers.gif);background-repeat:no-repeat;background-position:left top;background-attachment:;background-size:" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-a027a5340"><div class="wrap mcb-wrap mcb-wrap-5b0bc7b5c one tablet-one laptop-one mobile-one valign-middle clearfix" data-desktop-col="one" data-laptop-col="laptop-one" data-tablet-col="tablet-one" data-mobile-col="mobile-one" style="padding:;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-5b0bc7b5c mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-97a378bfe one laptop-one tablet-one mobile-one column_column animate" style="" data-anim-type="fadeInLeft"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-97a378bfe mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style="padding:15% 10%;"><h1 style="color: #ffffff;">Scaling reach and demand for your monetization partners</h1></div></div></div></div></div></div></section><section class="section mcb-section mfn-default-section mcb-section-e5faacfef" style="padding-top:150px" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-e5faacfef"><div class="wrap mcb-wrap mcb-wrap-3e8a3aff5 one tablet-one laptop-one mobile-one valign-top clearfix" data-desktop-col="one" data-laptop-col="laptop-one" data-tablet-col="tablet-one" data-mobile-col="mobile-one" style="padding:;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-3e8a3aff5 mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-bcd07a84a one-sixth laptop-one-sixth tablet-one-sixth mobile-one column_placeholder" style="" ><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-bcd07a84a mcb-item-placeholder-inner"><div class="placeholder"> </div></div></div><div class="column mcb-column mcb-item-0347d8187 three-fourth laptop-three-fourth tablet-three-fourth mobile-one column_column animate" style="" data-anim-type="fadeInUp"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-0347d8187 mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style="padding:0 8%;"><h3>For Publishers</h3> <hr class="no_line" style="margin: 0 auto 15px auto"/> <h2>BidSwitch is smart infrastructure for DSP’s and <span class="themecolor">SSP’s<span class="blink">_</span></span></h2> <hr class="no_line" style="margin: 0 auto 35px auto"/> <div class="image_frame image_item no_link scale-with-grid alignnone no_border" ><div class="image_wrapper "><img class="scale-with-grid" src="/wp-content/uploads/2018/09/BSW-Branding2019-Website-Line_Dark.png" alt="Publishers" title="" width="" height="" style=""/></div></div> <hr class="no_line" style="margin: 0 auto 35px auto"/> <h4>We don't easily fit into the LUMAscape because BidSwitch serves a unique and sometimes confusing, mostly invisible role within the ecosystem.</h4> <p class="big">BidSwitch provides the underlying infrastructure that optimizes trading connection and activity between different programmatic technology platforms (most commonly DSPs and SSPs). Today, we facilitate more than 4,000 of these trading connections globally. So as a Publisher, it means that BidSwitch is most likely already working with you today via one (or likely several) of your favorite supply-side platforms (SSPs).</p> </div></div></div></div></div></div></section><section class="section mcb-section mfn-default-section mcb-section-d7d712708 hide-mobile" style="" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-d7d712708"><div class="wrap mcb-wrap mcb-wrap-2346f265d one tablet-one laptop-one mobile-one valign-top clearfix" data-desktop-col="one" data-laptop-col="laptop-one" data-tablet-col="tablet-one" data-mobile-col="mobile-one" style="padding:;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-2346f265d mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-dd0b24ee6 one laptop-one tablet-one mobile-one column_image animate" style="" data-anim-type="fadeInUp"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-dd0b24ee6 mcb-item-image-inner"><div class="image_frame image_item no_link scale-with-grid no_border svg" ><div class="image_wrapper "><img class="scale-with-grid" src="/wp-content/uploads/2018/09/BSW-Branding2019-Website-Infographics-Middleware-C-04.svg" alt="Publishers" title="" width="" height="" style=""/></div></div> </div></div></div></div></div></section><section class="section mcb-section mfn-default-section mcb-section-85c285f67 hide-desktop hide-tablet" style="" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-85c285f67"><div class="wrap mcb-wrap mcb-wrap-3d076fc5d one tablet-one laptop-one mobile-one valign-top clearfix" data-desktop-col="one" data-laptop-col="laptop-one" data-tablet-col="tablet-one" data-mobile-col="mobile-one" style="padding:;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-3d076fc5d mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-f81df0ce5 one laptop-one tablet-one mobile-one column_image animate" style="" data-anim-type="fadeInUp"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-f81df0ce5 mcb-item-image-inner"><div class="image_frame image_item no_link scale-with-grid no_border svg" ><div class="image_wrapper "><img class="scale-with-grid" src="/wp-content/uploads/2018/09/BSW-Branding2019-Website-Infographics-Ecosystem-Solutions-Vertical_Publishers1.svg" alt="Publishers" title="" width="" height="" style=""/></div></div> </div></div></div></div></div></section><section class="section mcb-section mfn-default-section mcb-section-b5ceeab51" style="padding-top:150px;padding-bottom:100px" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-b5ceeab51"><div class="wrap mcb-wrap mcb-wrap-f47a7d75a one tablet-one laptop-one mobile-one valign-top move-up clearfix" data-desktop-col="one" data-laptop-col="laptop-one" data-tablet-col="tablet-one" data-mobile-col="mobile-one" style="padding:;background-color:;margin-top:-150px" ><div class="mcb-wrap-inner mcb-wrap-inner-f47a7d75a mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-6f85a824e three-fifth laptop-three-fifth tablet-three-fifth mobile-one column_column animate" style="" data-anim-type="fadeInUp"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-6f85a824e mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style=""><h4>For our SSP partners, a single integration with BidSwitch has the potential to put a publisher’s inventory in front of more than 220 DSP partners (and their respective buyers) across all media types in 250+ countries.</h4> </div></div></div></div></div></div></section><section class="section mcb-section mfn-default-section mcb-section-829bc31bc full-width full-width-deprecated" style="" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-829bc31bc"><div class="wrap mcb-wrap mcb-wrap-c95f166d7 one-sixth tablet-one-sixth laptop-one-sixth mobile-one valign-top clearfix" data-desktop-col="one-sixth" data-laptop-col="laptop-one-sixth" data-tablet-col="tablet-one-sixth" data-mobile-col="mobile-one" style="padding:;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-c95f166d7 mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-9dc279c7d one laptop-one tablet-one mobile-one column_placeholder" style="" ><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-9dc279c7d mcb-item-placeholder-inner"><div class="placeholder"> </div></div></div></div></div><div class="wrap mcb-wrap mcb-wrap-6054ed925 five-sixth tablet-five-sixth laptop-five-sixth mobile-one valign-top clearfix" data-desktop-col="five-sixth" data-laptop-col="laptop-five-sixth" data-tablet-col="tablet-five-sixth" data-mobile-col="mobile-one" style="padding:8% 10% 5%;background-color:;background-image:url(../../wp-content/uploads/2018/09/BSW-Branding2019-Website-Images-Solutions-Banner-Page-Publishers.gif);background-repeat:no-repeat;background-position:left top" ><div class="mcb-wrap-inner mcb-wrap-inner-6054ed925 mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-a7521f6ff one-third laptop-one-third tablet-one-third mobile-one column_placeholder" style="" ><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-a7521f6ff mcb-item-placeholder-inner"><div class="placeholder"> </div></div></div><div class="column mcb-column mcb-item-b356d4524 two-third laptop-two-third tablet-two-third mobile-one column_column animate" style="" data-anim-type="fadeInLeft"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-b356d4524 mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style=""><h3 style="color: #001522;">Custom criteria for accessing select SSP partners</h3> <hr class="no_line" style="margin: 0 auto 15px auto"/> <h4>Just as an SSP might use BidSwitch for specific connections, each of our DSP partners also engages with BidSwitch for a wide range of reasons and often also exerts a custom criteria for accessing select SSP partners. These criteria can depend on numerous factors such as cost efficiency, performance or a range of technical protocol parameters.</h4> <hr class="no_line" style="margin: 0 auto 35px auto"/> <p class="big">Just as an SSP might use BidSwitch for specific connections, each of our DSP partners also engages with BidSwitch for a wide range of reasons and often also exerts a custom criteria for accessing select SSP partners. These criteria can depend on numerous factors such as cost efficiency, performance or a range of technical protocol parameters.</p></div></div></div></div></div></div></section><section class="section mcb-section mfn-default-section mcb-section-5add50632" style="padding-top:150px;padding-bottom:100px" ><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-5add50632"><div class="wrap mcb-wrap mcb-wrap-6b3e3e6a0 one tablet-one laptop-one mobile-one valign-top clearfix" data-desktop-col="one" data-laptop-col="laptop-one" data-tablet-col="tablet-one" data-mobile-col="mobile-one" style="padding:;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-6b3e3e6a0 mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-2f90e1abc one laptop-one tablet-one mobile-one column_column animate" style="" data-anim-type="fadeInUp"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-2f90e1abc mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style="padding:0 8%;"><h2>BidSwitch is not a DSP, SSP or <span class="themecolor"> Exchange<span class="blink">_</span></span></h2> <hr class="no_line" style="margin: 0 auto 35px auto"/> <div class="image_frame image_item no_link scale-with-grid alignnone no_border" ><div class="image_wrapper "><img class="scale-with-grid" src="/wp-content/uploads/2018/09/BSW-Branding2019-Website-Line_Dark.png" alt="Publishers" title="" width="" height="" style=""/></div></div> <hr class="no_line" style="margin: 0 auto 35px auto"/> <div class="column one-second mobile-one"><div class="mcb-column-inner"> <h4>For the vast majority of both of our SSP and DSP partners, BidSwitch remains entirely invisible. Normally, a DSP or SSP will simply map directly to each other, and appear in the respective platform User Interface (UI) under the relevant partner name, even though BidSwitch is facilitating the connection. </h4> </div></div> <div class="column one-second mobile-one"><div class="mcb-column-inner"> <p class="big">However, in some SSP or DSP UI’s, a DSP and / or SSP may actually appear under or be incorporated under the BidSwitch name in aggregate. Publishers who encounter this should try to work with their SSP partner to help us resolve this where possible.</p> </div></div> </div></div></div></div></div></div></section><section class="section mcb-section mfn-default-section mcb-section-cf02f03a9 no-margin-h no-margin-v full-width full-width-deprecated dark" style="padding-top:200px;padding-bottom:150px;background-color:#e82323" data-parallax="3d"><img class="mfn-parallax" src="../../wp-content/uploads/2018/09/BSW-Branding2019-Website-Images-Solutions-Background-Publishers.gif" alt="parallax background" style="opacity:0" /><div class="mcb-background-overlay"></div><div class="section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-cf02f03a9"><div class="wrap mcb-wrap mcb-wrap-41d593276 three-fourth tablet-three-fourth laptop-three-fourth mobile-one valign-top clearfix" data-desktop-col="three-fourth" data-laptop-col="laptop-three-fourth" data-tablet-col="tablet-three-fourth" data-mobile-col="mobile-one" style="padding:0 10%;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-41d593276 mfn-module-wrapper mfn-wrapper-for-wraps" ><div class="mcb-wrap-background-overlay"></div><div class="column mcb-column mcb-item-732896cbe one laptop-one tablet-one mobile-one column_column animate" style="" data-anim-type="fadeInUp"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-732896cbe mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style=""><h3>Benefits</h3> <hr class="no_line" style="margin: 0 auto 15px auto"/> <h2>How BidSwitch creates <span style="color: #001522;">value<span class="blink">_</span></span></h2> <hr class="no_line" style="margin: 0 auto 35px auto"/> <div class="image_frame image_item no_link scale-with-grid alignnone no_border" ><div class="image_wrapper "><img class="scale-with-grid" src="/wp-content/uploads/2018/09/BSW-Branding2019-Website-Line_Dark.png" alt="Publishers" title="" width="" height="" style=""/></div></div> <hr class="no_line" style="margin: 0 auto 35px auto"/> <h4>In addition to access and connectivity, BidSwitch provides SSP partners a diverse portfolio of products and features that indirectly help service your needs as a Publisher. </h4></div></div></div><div class="column mcb-column mcb-item-b9fa17b33 one laptop-one tablet-one mobile-one column_column animate" style="" data-anim-type="fadeInUp"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-b9fa17b33 mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style=""><hr class="no_line" style="margin: 0 auto 35px auto"/> <dl class="big"> <dt><h4>Centralized Fraud and Transparency tools</h4></dt> <dd><ul> <li>Free Fraud Detection on all web and In-app traffic.</li> <li>Centralized blacklists to block IP addresses, fake sites, creatives & resellers.</li> <li>Ads.txt blocking and suppression tools for demand.</li> <li>GDPR implementation controls for Demand partners.</li> </ul> </dd> <dt><h4>Cost Efficiencies and Significant Savings</h4></dt> <dd><ul> <li>Bidstream optimization services that significantly reduce volumes of ‘unwanted’ bidsteam traffic resulting in major datacenter and hosting cost savings for both SSP and DSP partners.</li> <li>Bid shading tools to optimize bidding for 1st Price auctions generating savings of ~20% on Media spend for our DSP partners.</li> </ul> </dd> <dt><h4>Greater Control</h4></dt> <dd><ul> <li>Increased speed to market.</li> <li>Reduced engineering and infrastructure costs.</li> <li>More efficient and consolidated processing of bid distribution.</li> <li>Optimized bidstream filtering and trafficking.</li> </ul></dd> </dl></div></div></div><div class="column mcb-column mcb-item-2217d1ed3 one laptop-one tablet-one mobile-one column_column animate" style="" data-anim-type="fadeInLeft"><div class="mcb-column-inner mfn-module-wrapper mcb-column-inner-2217d1ed3 mcb-item-column-inner"><div class="column_attr mfn-inline-editor clearfix" style="background-color:#ffffff;padding:8%;"><h3 style="color:#001522">Fee Flexibility and Transparency</h3> <h4 style="color:#001522">BidSwitch has always been transparent about how services are charged.</h4> <hr class="no_line" style="margin: 0 auto 15px auto"/> <p class="big" style="color:#001522">Fees can be applied and accounted for in flexible ways, customized by partner.</p> <ul class="big" style="color:#001522"><li>Bid reduction on DSP or SSP side.</li> <li>Separated fee on invoice.</li> <li>SaaS Distribution Fee in lieu of Media Percentage Fee.</li> </ul></div></div></div></div></div><div class="wrap mcb-wrap mcb-wrap-d9fc9117e one-fourth tablet-one-fourth laptop-one-fourth mobile-one valign-top clearfix" data-desktop-col="one-fourth" data-laptop-col="laptop-one-fourth" data-tablet-col="tablet-one-fourth" data-mobile-col="mobile-one" style="padding:;background-color:" ><div class="mcb-wrap-inner mcb-wrap-inner-d9fc9117e mfn-module-wrapper mfn-wrapper-for-wraps" ><div 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