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Am Weltwirtschaftsforum in Davos haben wir mit Daniel Uusitalo über die aktuelle Entwicklung im Energy-Tech-Bereich gesprochen. Er war Investor bei Helen Ventures und teilt Einblicke in Trends, Herausforderungen und die europäische Investorenszene." /> <link rel="canonical" href="https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Insights aus Davos: Diese Trends bestimmen 2025 den Energy-Tech-Markt in Europa | brutkasten" /> <meta property="og:description" content="Interview. Am Weltwirtschaftsforum in Davos haben wir mit Daniel Uusitalo über die aktuelle Entwicklung im Energy-Tech-Bereich gesprochen. Er war Investor bei Helen Ventures und teilt Einblicke in Trends, Herausforderungen und die europäische Investorenszene." /> <meta property="og:url" content="https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa" /> <meta property="og:site_name" content="brutkasten" /> <meta property="article:publisher" content="https://www.facebook.com/derBrutkasten/" /> <meta property="article:published_time" content="2025-01-29T06:58:00+00:00" /> <meta property="article:modified_time" content="2025-01-29T07:21:02+00:00" /> <meta property="og:image" content="https://brutkasten.com/wp-content/plugins/brutkasten-yoast-image/image.php?img=https%3A%2F%2Fbrutkasten.com%2Fwp-content%2Fuploads%2F2025%2F01%2FHelen-Ventures-1024x528.png" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="528" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Martin Pacher" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@derbrutkasten" /> <meta name="twitter:site" content="@derbrutkasten" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"NewsArticle","@id":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa#article","isPartOf":{"@id":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa"},"author":{"name":"Martin Pacher","@id":"https://brutkasten.com/#/schema/person/d4cc032643dae140155bb807b901d165"},"headline":"Insights aus Davos: Diese Trends bestimmen 2025 den Energy-Tech-Markt in Europa","datePublished":"2025-01-29T06:58:00+00:00","dateModified":"2025-01-29T07:21:02+00:00","mainEntityOfPage":{"@id":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa"},"wordCount":1125,"publisher":{"@id":"https://brutkasten.com/#organization"},"image":{"@id":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa#primaryimage"},"thumbnailUrl":"https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures.png","articleSection":["Earth"],"inLanguage":"de-AT"},{"@type":"WebPage","@id":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa","url":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa","name":"Insights aus Davos: Diese Trends bestimmen 2025 den Energy-Tech-Markt in Europa | brutkasten","isPartOf":{"@id":"https://brutkasten.com/#website"},"primaryImageOfPage":{"@id":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa#primaryimage"},"image":{"@id":"https://brutkasten.com/artikel/insights-aus-davos-energy-tech-markt-europa#primaryimage"},"thumbnailUrl":"https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures.png","datePublished":"2025-01-29T06:58:00+00:00","dateModified":"2025-01-29T07:21:02+00:00","description":"Interview. 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class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dd22c73" data-id="5dd22c73" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-eedb39 elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-multiple-authors" data-id="eedb39" data-element_type="widget" data-widget_type="multiple-authors.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <a href="https://www.derbrutkasten.com/author/martin-pacher/" class="elementor-author-box__avatar"><picture><source srcset="https://brutkasten.com/wp-content/uploads/2023/10/Design-ohne-Titel-2023-10-05T083206.963-150x150.png.webp" type="image/webp"><img src="https://brutkasten.com/wp-content/uploads/2023/10/Design-ohne-Titel-2023-10-05T083206.963-150x150.png" alt="Martin Pacher" class="webpexpress-processed"></picture></a> <div class="elementor-author-box__text"> <a href="https://www.derbrutkasten.com/author/martin-pacher/"> <div class="elementor-author-box__name">Martin Pacher</div> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-4048197c elementor-widget__width-auto elementor-widget elementor-widget-text-editor" data-id="4048197c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> 29.01.2025 </div> </div> </div> <div class="elementor-element elementor-element-3aa61a0d elementor-widget elementor-widget-heading" data-id="3aa61a0d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">WORLD ECONOMIC FORUM</span> </div> </div> <div class="elementor-element elementor-element-97dcce5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="97dcce5" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Insights aus Davos: Diese Trends bestimmen 2025 den Energy-Tech-Markt in Europa</h1> </div> </div> <div class="elementor-element elementor-element-7b9f439d elementor-widget elementor-widget-theme-post-excerpt" data-id="7b9f439d" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> <b> Interview. </b> Am Weltwirtschaftsforum in Davos haben wir mit Daniel Uusitalo über die aktuelle Entwicklung im Energy-Tech-Bereich gesprochen. Er war Investor bei Helen Ventures und teilt Einblicke in Trends, Herausforderungen und die europäische Investorenszene. </div> </div> <div class="elementor-element elementor-element-682009b article-url elementor-widget elementor-widget-heading" data-id="682009b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">/artikel/insights-aus-davos-energy-tech-markt-europa</span> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-20009bf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20009bf6" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-64787463" data-id="64787463" data-element_type="column"> <div 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</span> </a> </div> </div> </div> <div class="elementor-element elementor-element-264c8541 elementor-align-left elementor-widget__width-auto comments-button elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button" data-id="264c8541" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="#bk-comments" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-comment"></i> </span> <span class="elementor-button-text">Jetzt kommentieren</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-dcf9619 elementor-widget elementor-widget-html" data-id="dcf9619" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <script> document.addEventListener("DOMContentLoaded", function(event) { jQuery('#readLater-btn a').click(function(){ satismeter('track', { event: 'readLater' }) }); }); // Define a function to retrieve the article slug from the current URL function getArticleSlug() { let articleSlug = window.location.pathname.replace(/^\/|\/$/g, ''); if (articleSlug === "") { articleSlug = window.location.search.slice(1); } const fragmentIndex = articleSlug.indexOf('#'); if (fragmentIndex !== -1) { articleSlug = articleSlug.slice(0, fragmentIndex); } // const regex = /([^/?#]+)(\/|\?|\&|$)/; const regex = /([^/]+)$/; const match = regex.exec(articleSlug); return match ? match[1] : ""; } // Get the button element const screenshotButton = document.getElementById("bk_screenshot_btn"); // Add a click event listener to the button screenshotButton.addEventListener("click", () => { // Retrieve the article slug from the current URL 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</script> </div> </div> <div class="elementor-element elementor-element-61fdcb2f elementor-widget elementor-widget-shortcode" data-id="61fdcb2f" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><script class="postinfo" type="application/json">{"article_author":"Martin Pacher","post_type":"post","publishing_date":"2025-01-29T07:58:00","taxonomy_category":"Earth","taxonomy_corporate":"undefined","taxonomy_label":"undefined","taxonomy_schwerpunkt":"Energiekrise, K\u00fcnstliche Intelligenz"}</script></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5bc04db2" data-id="5bc04db2" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-6b104ec1 elementor-widget 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fetchpriority="high" width="766" height="395" src="https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-766x395.png" class="attachment-post-thumbnail size-post-thumbnail wp-image-350765 webpexpress-processed" alt="" srcset="https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-766x395.png 766w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-300x155.png 300w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-1024x528.png 1024w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-768x396.png 768w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-1536x792.png 1536w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-2048x1056.png 2048w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-163x84.png 163w" sizes="(max-width: 766px) 100vw, 766px"></picture> <figcaption class="widget-image-caption wp-caption-text">Daniel Uusitalo in Davos | (c) martin pacher / brutkasten</figcaption> </figure> </div> </div> </div> <div class="elementor-element elementor-element-442bef67 elementor-absolute elementor-widget__width-auto elementor-widget elementor-widget-shortcode" data-id="442bef67" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"></div> </div> </div> </div> </div> </div> </div> </div> </article> <article class="elementor-section elementor-top-section elementor-element elementor-element-77350088 article-body elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77350088" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2a8ad287 parent-sticky elementor-hidden-tablet elementor-hidden-mobile" data-id="2a8ad287" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-027f571 elementor-hidden-tablet elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="027f571" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5cbe219 elementor-hidden-tablet elementor-hidden-mobile" data-id="5cbe219" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-ce70606 elementor-widget elementor-widget-heading" data-id="ce70606" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">✨ AI Kontextualisierung</p> </div> </div> <div class="elementor-element elementor-element-67c9741 elementor-widget elementor-widget-button" data-id="67c9741" data-element_type="widget" id="kontextGesellschaft-btn" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjkyMTIyIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Welche <b>gesellschaftspolitischen Auswirkungen</b> hat der Inhalt dieses Artikels?</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-da29666 elementor-widget elementor-widget-button" data-id="da29666" data-element_type="widget" id="kontextWirtschaft-btn" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI5MjQ4MiIsInRvZ2dsZSI6ZmFsc2V9" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Welche <b>wirtschaftlichen Auswirkungen</b> hat der Inhalt dieses Artikels?</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-6231113 elementor-widget elementor-widget-button" data-id="6231113" data-element_type="widget" id="kontextInnovationsmanager-btn" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a 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für mich als <b>Investor:in</b>?</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-32ece49 elementor-widget elementor-widget-button" data-id="32ece49" data-element_type="widget" id="kontextPolitiker-btn" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI5MjQ5NSIsInRvZ2dsZSI6ZmFsc2V9" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Welche Relevanz hat der Inhalt dieses Artikels für mich als <b>Politiker:in</b>?</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-81c749d elementor-widget elementor-widget-button" data-id="81c749d" data-element_type="widget" id="kontextPicture-btn" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI5MjQ5OSIsInRvZ2dsZSI6ZmFsc2V9" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Was könnte das <b>Bigger Picture</b> von den Inhalten dieses Artikels sein?</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-762acb8 elementor-widget elementor-widget-button" data-id="762acb8" data-element_type="widget" id="kontextPersonen-btn" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI5MjUwMyIsInRvZ2dsZSI6ZmFsc2V9" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Wer sind die <b>relevantesten Personen</b> in diesem Artikel?</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-c277aa4 elementor-widget elementor-widget-button" data-id="c277aa4" data-element_type="widget" id="kontextOrgas-btn" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI5MjUwNyIsInRvZ2dsZSI6ZmFsc2V9" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Wer sind die <b>relevantesten Organisationen</b> in diesem Artikel?</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-6e73ab3 elementor-widget elementor-widget-html" data-id="6e73ab3" data-element_type="widget" data-widget_type="html.default"> <div 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elementor-section-height-default" data-id="6b7907d8" data-element_type="section" id="brutSummaryBox"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4bf7b39" data-id="4bf7b39" data-element_type="column"> <div class="elementor-column-wrap"> <div class="elementor-widget-wrap"> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-3767f6b8 article-main-content elementor-widget__width-initial elementor-widget elementor-widget-theme-post-content" data-id="3767f6b8" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Vergangene Woche blickte die Welt gespannt nach Davos, wo sich Staats- und Regierungschefs, CEOs global agierender Unternehmen und hochkarätige Vertreter:innen der VC-Branche zum jährlichen Treffen versammelten. Vor dem streng gesicherten Konferenzzentrum trafen wir Daniel Uusitalo, der bis vor Kurzem als Investor bei Helen Ventures aktiv war – einem Corporate-Venture-Capital-Fonds (CVC) aus Finnland, der unter anderem in mehrere österreichische Startups wie <a href="https://brutkasten.com/artikel/eologix-ping-millioneninvestment-verbund-x-ventures">eologix-ping</a>, <a href="https://brutkasten.com/videos/enspired-ueber-ihr-255-millionen-euro-investment-und-die-globale-expansion">enspired</a> und <a href="https://brutkasten.com/artikel/nobile-5-mio-investment">Nobile</a> investiert ist. </p> <p>Im Interview sprachen wir mit Uusitalo über die Trends und Herausforderungen im Bereich Energy-Tech – von kleinteiligen Märkten in Europa bis hin zu Chancen durch Förderstrukturen und aktuelle Entwicklungen im Bereich künstlicher Intelligenz.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p><strong>brutkasten: Ein großes Thema in Davos ist die Wettbewerbsfähigkeit. Siehst du in Europa im Vergleich zu den USA große Unterschiede bei Energy-Tech-Startups?</strong></p> <p><strong>Daniel Uusitalo</strong>: Ja und nein. Was mir auffällt: In Europa sind die Märkte – gerade im Energieumfeld – oft kleinteilig reguliert. Das heißt, man muss sich als Startup mit vielen unterschiedlichen Marktgegebenheiten auseinandersetzen, wenn man international expandieren will. In den USA dagegen hast du einen großen Heimatmarkt, wobei es dort natürlich auf Bundesstaatenebene auch Unterschiede gibt, nur nicht so fragmentiert wie in Europa.</p> <p><strong>Wie schätzt du den aktuellen Finanzierungsmarkt für Energy-Tech-Startups in Europa ein? </strong></p> <p>Die letzten Jahre waren nicht ganz so stark, wie sich das manche erhofft hatten. Gerade nachdem die Zinsen angezogen haben, ist das gesamte Venture-Capital-Umfeld global etwas runtergekühlt. Das trifft natürlich auch Energie-Tech-Startups – vielleicht sogar stärker, weil viele von ihnen Hardware-affin sind und größere Kapitalbedarfe mitbringen.</p> <p>Allerdings gibt es in Europa auch Mechanismen, die die USA so nicht haben, zum Beispiel öffentliche Förderstrukturen wie den Europäischen Investitionsfonds (EIF). Dadurch können auch Hardware-Bereiche finanziert werden, in denen konventionelle VCs eher zurückhaltend sind. Ich denke da an Bereiche wie Batterietechnologien oder Biomaterialien. Aber auch mit diesen Förderinstrumenten bleibt es in Europa herausfordernd.</p> <p><strong>Was müsste sich deiner Meinung nach ändern, damit die Finanzierungslage für Energy-Tech-Startups in Europa attraktiver wird?</strong></p> <p>Ich würde mir vor allem eine konsequentere Regulierung und klare Roadmaps wünschen, sowohl auf EU-Ebene als auch in den Mitgliedsländern. Es gibt gute Initiativen wie die <a href="https://energy.ec.europa.eu/topics/renewable-energy/renewable-energy-directive-targets-and-rules/renewable-energy-directive_en">Renewable Energy Directive</a>, aber vieles bleibt relativ vage und geht nicht konsequent genug in die nationale Umsetzung.</p> <p>Beispielsweise ist in der Richtlinie klar verankert, dass „Energy Communities“ gefördert und bürokratische Hürden abgebaut werden sollen, aber in der Praxis ist die Umsetzung lückenhaft. Startups arbeiten hier oft mit fragmentierten, veralteten Strukturen und müssen sich durch ein Dickicht von Auflagen kämpfen.</p> <p><strong>Gibt es schon erfolgreiche Beispiele für grenzüberschreitende Zusammenarbeit zwischen VCs?</strong></p> <p>Ja, auf jeden Fall. Besonders in den Nordics arbeiten die Venture-Capital-Firmen viel zusammen. Man kennt sich; man weiß, wer zu welchem Themengebiet gut passt. Wenn ein finnisches Startup den Markteintritt in Schweden plant, ist es meist sinnvoll, einen schwedischen Co-Investor an Bord zu holen, der Zugänge und Kontakte dort mitbringt. Umgekehrt funktioniert das genauso. Auf diese Weise können Startups relativ effizient in benachbarte Märkte expandieren.</p> <p><strong>Welche Trends im Bereich Energy-Tech werden wir 2025 sehen?</strong></p> <p>Aus meiner Sicht sind hier besonders drei Themenfelder entscheidend. Erstens <strong>Demand Response</strong>: Das sind digitale Plattformen, die Kapazitäten oder Lasten verschieben, um Netzbetreiber zu entlasten. Zahlreiche Startups befassen sich damit, Wohngebäude, E-Autos, Wärmepumpen oder gewerbliche Anlagen flexibel zu steuern, damit Lastspitzen im Stromnetz geglättet werden. Das Potenzial ist enorm, zumal regulatorische Initiativen inzwischen verstärkt auf die Einrichtung solcher Flexibilitätsmärkte abzielen.</p> <p>Zweitens <strong>Energy Communities</strong>: Dieses Feld ist eng mit den EU-Richtlinien verknüpft. Bürgerinnen und Bürger sollen sich zusammenschließen können, um gemeinsam Strom zu produzieren, zu teilen und zu vermarkten. Dafür braucht es nicht nur intelligente Steuerung und digitale Abrechnungssysteme, sondern auch klare rechtliche Grundlagen. In einigen Ländern haben diese Community-Modelle bereits Fuß gefasst, in anderen stehen sie noch am Anfang. Ich bin jedoch davon überzeugt, dass sich der Trend hin zu lokalen und regionalen Energiegemeinschaften in den kommenden Jahren in ganz Europa etablieren wird.</p> <p>Drittens <strong>Renewable-Energy-Zertifikate</strong>: Unternehmen möchten ihren CO₂-Fußabdruck immer genauer belegen – nicht lediglich im Jahresmittel, sondern möglichst minutengenau. Sie wollen wissen, wann und wo der von ihnen genutzte Strom tatsächlich erzeugt wurde. Aktuell wird dies teilweise noch in Excel-Tabellen erfasst. Hier entsteht ein großer Markt für Startups, die auf Software- und Handelslösungen spezialisiert sind, um Unternehmen bei der lückenlosen Dokumentation ihres grünen Strombezugs zu unterstützen.</p> <p><strong>In letzter Zeit sieht man zudem wieder mehr Diskussionen über Kernenergie in Europa. Wie nimmst du dieses Thema aus Investorensicht wahr?</strong></p> <p>Das ist natürlich eher eine makroökonomische Frage, aber ja, es tut sich einiges. Man sieht eine gewisse Renaissance der Kernenergie – zumindest in manchen europäischen Ländern. Nach wie vor gibt es in Deutschland viele Vorbehalte, aber in Finnland, Frankreich und anderen Ländern ist die Bereitschaft, auf Kernenergie zu setzen, gewachsen.</p> <p>Für VCs ist das Thema Kernenergie insgesamt komplex. Bei konventionellen Spaltreaktoren handelt es sich meistens um sehr teure, langfristige Infrastrukturprojekte, die nicht typisch für klassische VC-Tickets sind. Hochspannend ist allerdings Fusion. Da gibt es einzelne Deep-Tech-Startups, die große Summen eingesammelt haben. Wenn die Fusionstechnologie wirtschaftlich skalierbar würde, wäre das natürlich eine bahnbrechende Veränderung für den Energiemarkt. Aber derzeit ist das noch Zukunftsmusik und mit sehr viel Unsicherheit behaftet.</p> <p><strong>Du hattest erwähnt, dass du damals in deiner Zeit bei Helen Ventures mit einigen österreichischen Startups gearbeitet hast. Wie nimmst du den österreichischen Energy-Tech-Markt wahr?</strong></p> <p>Ich muss sagen, ich bin wirklich beeindruckt. Österreich ist zwar ein relativ kleines Land, aber es hat eine ganze Reihe von hochinnovativen Energie-Startups, die dann oft recht schnell in größere Märkte expandieren. Zum Beispiel Richtung Deutschland, Schweiz oder Italien. Das ist geografisch und sprachlich naheliegend.</p> <p>Helen Ventures hat mehrere Investments in Österreich: Eologix Ping, Enspired oder auch Nobile – und jedes Mal ist uns aufgefallen, dass die Gründer:innen sehr gut vernetzt sind. Sie profitieren einerseits von einem soliden heimischen Markt und haben gleichzeitig kurze Wege in andere Länder. Vielleicht ist genau diese Lage das Geheimnis, warum es dort relativ viele Erfolgsgeschichten im Energy-Tech-Bereich gibt.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading" id="h-tipp-der-redaktion">Tipp der Redaktion</h2> <p>Brutkasten war heuer live vor Ort beim Weltwirtschaftsforum in Davos und hat direkt vom Geschehen berichtet. Dabei haben wir unter anderem die Gründer des <a href="https://brutkasten.com/artikel/tree-ly-world-economic-forum">Vorarlberger Startups Tree.ly</a> getroffen und mit ihnen über die jüngsten Entwicklungen ihres Waldschutz-Startups gesprochen. 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.elementor-108725 .elementor-element.elementor-element-2a125362 h3 { font-size: 1.25em; font-weight: bold; } .elementor-108725 .elementor-element.elementor-element-2a125362 .wp-block-embed__wrapper { margin-bottom: 20px; }/* End custom CSS */ /* Start custom CSS for section, class: .elementor-element-3bb115ad */.elementor-108725 .elementor-element.elementor-element-3bb115ad { display: none; position: absolute; bottom: 0; left: 0; right: 0; } .wall .article-wall { display: block !important; }/* End custom CSS */ /* Start custom CSS for column, class: .elementor-element-6aa736f4 */.elementor-108725 .elementor-element.elementor-element-6aa736f4.wall { max-height: 400px; height: 400px; overflow: hidden; }/* End custom CSS */</style> <div data-elementor-type="section" data-elementor-id="108725" class="elementor elementor-108725 elementor-location-single"> <div class="elementor-section-wrap"> <section data-ee-template-widget-id="f237f5e-350994" class="elementor-ee-element-f237f5e-350994 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data-widget_type="multiple-authors.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <a href="https://www.derbrutkasten.com/author/dominik-meisinger/" class="elementor-author-box__avatar"><picture><source data-lazy-srcset="https://brutkasten.com/wp-content/uploads/2022/11/dominik_meisinger-150x150.png.webp" type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Dominik Meisinger" class="webpexpress-processed" data-lazy-src="https://brutkasten.com/wp-content/uploads/2022/11/dominik_meisinger-150x150.png"><noscript><img src="https://brutkasten.com/wp-content/uploads/2022/11/dominik_meisinger-150x150.png" alt="Dominik Meisinger" class="webpexpress-processed"></noscript></picture></a> <div class="elementor-author-box__text"> <a href="https://www.derbrutkasten.com/author/dominik-meisinger/"> <div class="elementor-author-box__name">Dominik Meisinger</div> </a> </div> </div> </div> </div> <div data-ee-template-widget-id="7afc8f1-350994" class="elementor-ee-element-7afc8f1-350994 elementor-element elementor-element-7afc8f1 elementor-widget__width-auto elementor-widget elementor-widget-text-editor" data-id="7afc8f1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> 03.02.2025 </div> </div> </div> <div data-ee-template-widget-id="62065b1-350994" class="elementor-ee-element-62065b1-350994 elementor-element elementor-element-62065b1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="62065b1" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">KI in Europa: “Müssen aggressiv reingehen, um unseren Wohlstand zu halten”</h1> </div> </div> <div data-ee-template-widget-id="beafb54-350994" class="elementor-ee-element-beafb54-350994 elementor-element elementor-element-beafb54 elementor-widget elementor-widget-theme-post-excerpt" data-id="beafb54" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> Was braucht es, damit Österreich und Europa bei künstlicher Intelligenz nicht zurückfallen? Diese Frage diskutierten Hermann Erlach (Microsoft), Marco Porak (IBM), Peter Ahnert (Nagarro) und Jeannette Gorzala in der vorerst letzten Folge der brutkasten-Serie "No Hype KI". </div> </div> <div data-ee-template-widget-id="282a5be-350994" class="elementor-ee-element-282a5be-350994 elementor-element elementor-element-282a5be elementor-widget elementor-widget-shortcode" data-id="282a5be" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><script class="postinfo" type="application/json">{"article_author":"Dominik Meisinger","post_type":"post","publishing_date":"2025-02-03T07:00:00","taxonomy_category":"Innovation","taxonomy_corporate":"undefined","taxonomy_label":"undefined","taxonomy_schwerpunkt":"No Hype KI"}</script></div> </div> </div> <div data-ee-template-widget-id="0763232-350994" class="elementor-ee-element-0763232-350994 elementor-element elementor-element-0763232 article-url elementor-widget elementor-widget-heading" data-id="0763232" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">/artikel/no-hype-ki-folge-6</span> </div> </div> <section data-ee-template-widget-id="dfb14de-350994" class="elementor-ee-element-dfb14de-350994 elementor-section elementor-inner-section elementor-element elementor-element-dfb14de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dfb14de" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div data-ee-template-widget-id="f2d9685-350994" class="elementor-ee-element-f2d9685-350994 elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f2d9685" data-id="f2d9685" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div data-ee-template-widget-id="bceed92-350994" class="elementor-ee-element-bceed92-350994 elementor-element elementor-element-bceed92 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-html" data-id="bceed92" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="html.default"> <div class="elementor-widget-container"> <input class="article-copy-input" readonly="readonly" /> </div> </div> <div data-ee-template-widget-id="ebc15d4-350994" class="elementor-ee-element-ebc15d4-350994 elementor-element elementor-element-ebc15d4 elementor-align-left elementor-widget__width-auto article-copy-btn elementor-widget elementor-widget-button" data-id="ebc15d4" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-link"></i> </span> <span class="elementor-button-text"><em>Artikel </em>Link<em> kopieren</em></span> </span> </a> </div> </div> </div> <div data-ee-template-widget-id="52ad140-350994" class="elementor-ee-element-52ad140-350994 elementor-element elementor-element-52ad140 elementor-widget__width-auto elementor-widget elementor-widget-html" data-id="52ad140" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <script> window.brutAddDiscoverArticle(); </script> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </section> <article data-ee-template-widget-id="9670d55-350994" class="elementor-ee-element-9670d55-350994 elementor-section elementor-top-section elementor-element elementor-element-9670d55 article-head elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9670d55" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div data-ee-template-widget-id="7073c59c-350994" class="elementor-ee-element-7073c59c-350994 elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7073c59c" data-id="7073c59c" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div data-ee-template-widget-id="a5800b7-350994" class="elementor-ee-element-a5800b7-350994 elementor-element elementor-element-a5800b7 elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-multiple-authors" data-id="a5800b7" data-element_type="widget" data-widget_type="multiple-authors.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <a href="https://www.derbrutkasten.com/author/dominik-meisinger/" class="elementor-author-box__avatar"><picture><source data-lazy-srcset="https://brutkasten.com/wp-content/uploads/2022/11/dominik_meisinger-150x150.png.webp" type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Dominik Meisinger" class="webpexpress-processed" data-lazy-src="https://brutkasten.com/wp-content/uploads/2022/11/dominik_meisinger-150x150.png"><noscript><img src="https://brutkasten.com/wp-content/uploads/2022/11/dominik_meisinger-150x150.png" alt="Dominik Meisinger" class="webpexpress-processed"></noscript></picture></a> <div class="elementor-author-box__text"> <a href="https://www.derbrutkasten.com/author/dominik-meisinger/"> <div class="elementor-author-box__name">Dominik Meisinger</div> </a> </div> </div> </div> </div> <div data-ee-template-widget-id="7c13c8d-350994" class="elementor-ee-element-7c13c8d-350994 elementor-element elementor-element-7c13c8d elementor-widget__width-auto elementor-widget elementor-widget-text-editor" data-id="7c13c8d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> 03.02.2025 </div> </div> </div> <div data-ee-template-widget-id="284e1ac8-350994" class="elementor-ee-element-284e1ac8-350994 elementor-element elementor-element-284e1ac8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="284e1ac8" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">KI in Europa: “Müssen aggressiv reingehen, um unseren Wohlstand zu halten”</h1> </div> </div> <div data-ee-template-widget-id="11239b83-350994" class="elementor-ee-element-11239b83-350994 elementor-element elementor-element-11239b83 elementor-widget elementor-widget-theme-post-excerpt" data-id="11239b83" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> Was braucht es, damit Österreich und Europa bei künstlicher Intelligenz nicht zurückfallen? Diese Frage diskutierten Hermann Erlach (Microsoft), Marco Porak (IBM), Peter Ahnert (Nagarro) und Jeannette Gorzala in der vorerst letzten Folge der brutkasten-Serie "No Hype KI". </div> </div> <div data-ee-template-widget-id="f032f84-350994" class="elementor-ee-element-f032f84-350994 elementor-element elementor-element-f032f84 elementor-widget elementor-widget-shortcode" data-id="f032f84" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><script class="postinfo" type="application/json">{"article_author":"Dominik Meisinger","post_type":"post","publishing_date":"2025-02-03T07:00:00","taxonomy_category":"Innovation","taxonomy_corporate":"undefined","taxonomy_label":"undefined","taxonomy_schwerpunkt":"No Hype KI"}</script></div> </div> </div> <div data-ee-template-widget-id="69a014e-350994" class="elementor-ee-element-69a014e-350994 elementor-element elementor-element-69a014e article-url elementor-widget elementor-widget-heading" data-id="69a014e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">/artikel/no-hype-ki-folge-6</span> </div> </div> <section data-ee-template-widget-id="44542064-350994" class="elementor-ee-element-44542064-350994 elementor-section elementor-inner-section elementor-element elementor-element-44542064 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44542064" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-row"> <div data-ee-template-widget-id="57fef52a-350994" class="elementor-ee-element-57fef52a-350994 elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57fef52a" data-id="57fef52a" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div data-ee-template-widget-id="4223f363-350994" class="elementor-ee-element-4223f363-350994 elementor-element elementor-element-4223f363 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-html" data-id="4223f363" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="html.default"> <div class="elementor-widget-container"> <input class="article-copy-input" readonly="readonly" /> </div> </div> <div data-ee-template-widget-id="056b36f-350994" class="elementor-ee-element-056b36f-350994 elementor-element elementor-element-056b36f elementor-align-left elementor-widget__width-auto article-copy-btn elementor-widget elementor-widget-button" data-id="056b36f" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-link"></i> </span> <span class="elementor-button-text"><em>Artikel </em>Link<em> kopieren</em></span> </span> </a> </div> </div> </div> <div data-ee-template-widget-id="53b23caf-350994" class="elementor-ee-element-53b23caf-350994 elementor-element elementor-element-53b23caf elementor-widget__width-auto elementor-widget elementor-widget-html" data-id="53b23caf" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <script> window.brutAddDiscoverArticle(); </script> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div data-ee-template-widget-id="69010d53-350994" class="elementor-ee-element-69010d53-350994 elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69010d53" data-id="69010d53" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div data-ee-template-widget-id="4c0f7384-350994" class="elementor-ee-element-4c0f7384-350994 elementor-element elementor-element-4c0f7384 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="4c0f7384" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <figure class="wp-caption"> <picture><source data-lazy-srcset="https://brutkasten.com/wp-content/uploads/2025/01/nhki6-766x395.png.webp" type="image/webp"><img width="766" height="395" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20766%20395'%3E%3C/svg%3E" class="attachment-article-image size-article-image wp-image-351053 webpexpress-processed" alt="Peter Ahnert, Hermann Erlach, Marco Porak und Jeannette Gorzala" data-lazy-src="https://brutkasten.com/wp-content/uploads/2025/01/nhki6-766x395.png"><noscript><img width="766" height="395" src="https://brutkasten.com/wp-content/uploads/2025/01/nhki6-766x395.png" class="attachment-article-image size-article-image wp-image-351053 webpexpress-processed" alt="Peter Ahnert, Hermann Erlach, Marco Porak und Jeannette Gorzala"></noscript></picture> <figcaption class="widget-image-caption wp-caption-text">Peter Ahnert, Hermann Erlach, Marco Porak und Jeannette Gorzala | Foto: brutkasten</figcaption> </figure> </div> </div> </div> <div data-ee-template-widget-id="40bc1481-350994" class="elementor-ee-element-40bc1481-350994 elementor-element elementor-element-40bc1481 elementor-absolute elementor-widget__width-auto elementor-widget elementor-widget-shortcode" data-id="40bc1481" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"></div> </div> </div> </div> </div> </div> </div> </div> </article> <article data-ee-template-widget-id="6b5da629-350994" class="elementor-ee-element-6b5da629-350994 elementor-section elementor-top-section elementor-element elementor-element-6b5da629 article-body elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b5da629" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div data-ee-template-widget-id="68f5d2a7-350994" class="elementor-ee-element-68f5d2a7-350994 elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-68f5d2a7 parent-sticky" data-id="68f5d2a7" data-element_type="column"> <div class="elementor-column-wrap"> <div class="elementor-widget-wrap"> </div> </div> </div> <div data-ee-template-widget-id="6aa736f4-350994" class="elementor-ee-element-6aa736f4-350994 elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6aa736f4 article-content wall" data-id="6aa736f4" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div data-ee-template-widget-id="2a125362-350994" class="elementor-ee-element-2a125362-350994 elementor-element elementor-element-2a125362 elementor-widget elementor-widget-theme-post-content" data-id="2a125362" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p><em>“No Hype KI” wird unterstützt von <a href="https://www.linkedin.com/company/cancom-austria-ag/">CANCOM Austria</a>, <a href="https://www.linkedin.com/company/ibm/">IBM</a>, <a href="https://www.linkedin.com/company/it-services-der-sozialversicherung-gmbh/">ITSV</a>, <a href="https://www.linkedin.com/company/microsoft/">Microsoft</a>, <a href="https://www.linkedin.com/company/nagarro/">Nagarro</a>, <a href="https://www.linkedin.com/company/red-hat/">Red Hat</a> und <a href="https://www.linkedin.com/school/university-of-graz/">Universität Graz</a>.</em></p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Wo stehen wir wirklich, was die Adaption von künstlicher Intelligenz in der österreichischen Wirtschaft angeht? Diese Frage zu beantworten war eines der Ziele der Serie “<a href="https://brutkasten.com/schwerpunkt/no-hype-ki" target="_blank" rel="noreferrer noopener">No Hype KI</a>“, die brutkasten anlässlich des zweijährigen Bestehens von ChatGPT gestartet hat. Die ersten fünf Folgen beleuchten unterschiedliche Aspekte des Themas und lieferten eine Bestandsaufnahme.</p> <p>Im Staffelfinale, der sechsten Folge, war der Blick dann in Richtung Zukunft gerichtet. Dazu fanden sich die Österreich-Chefs von Microsoft und IBM, Hermann Erlach und Marco Porak, sowie Nagarros Big Data & AI Practice Lead für Central Europe, Peter Ahnert, und KI-Expertin Jeannette Gorzala, die auch Mitglied des KI-Beirats der österreichischen Bundesregierung ist, im brutkasten-Studio ein. </p> <h2 class="wp-block-heading" id="h-der-hype-ist-weg-und-das-ist-eine-gute-sache">“Der Hype ist weg und das ist eine gute Sache”</h2> <p>Eine der Erkenntnisse der Serie: Unternehmen und Institutionen verabschieden sich von überschwänglichen Erwartungen und sehen sich stattdessen an, wie KI tatsächlich in der Praxis eingesetzt wird. „Der Hype ist weg und das ist eine gute Sache, weil jetzt kann man auf den Use Case gehen“, sagt Hermann Erlach, General Manager von Microsoft Österreich, im Videotalk. Er vergleicht den aktuellen Reifegrad von KI mit dem Beginn einer langen Reise: „Wenn ich so eine Reise angehe, dann brauche ich ein Ziel, einen Plan und Mitreisende. Alleine macht das wenig Spaß.“</p> <p>Auch Marco Porak, General Manager von IBM in Österreich, schlägt in eine ähnliche Kerbe. Er sieht das abgelaufene Jahr als eine Phase der Erkenntnis. Den Status Quo bei KI in Österreichs Unternehmen beschreibt er im Talk folgendermaßen: “Wir haben allerorts sehr viel ausprobiert, sind vielleicht da und dort auf die Nase gefallen”. Gleichzeitig habe es auch “schöne Erfolge” gegeben. Für Porak ist klar: “Die Frage der Stunde lautet: Wie machen wir jetzt von hier weiter?“</p> <h2 class="wp-block-heading" id="h-ai-act-jetzt-mussen-wir-ins-tun-kommen">AI Act: “Jetzt müssen wir ins Tun kommen”</h2> <p>Ein großes Thema dabei ist der AI Act der EU. Jeannette Gorzala, Gründerin von Act.AI.Now, plädiert für eine pragmatische Haltung gegenüber der EU-Verordnung: “Der AI-Act ist ein Faktum, er ist da. Jetzt müssen wir ins Tun kommen.” Sie sieht in dem Regelwerk einen Wegweiser: “Wir müssen die entsprechenden Kompetenzen aufbauen und die Möglichkeiten nutzen, die diese Regulierung bietet. Das ist der Reiseplan, den wir brauchen.”</p> <p>Auch Marco Porak sieht den AI Act positiv: „Er hat nicht die Algorithmen reguliert, sondern gesagt, was wir in Europa gar nicht wollen, etwa Sozialpunktesysteme oder Gesichtserkennung in Echtzeit.“ So entstehe für Unternehmen im globalen Wettbewerb ein Vorteil, wenn sie ihre KI-Anwendung nach europäischen Maßstäben zertifizieren lassen: „Das ist wie ein Gütesiegel.“</p> <h2 class="wp-block-heading" id="h-mussen-positiv-aggressiv-reingehen-um-unseren-wohlstand-zu-halten">“Müssen positiv aggressiv reingehen, um unseren Wohlstand zu halten”</h2> <p>Hermann Erlach von Microsoft bezeichnet den Ansatz des AI Act ebenfalls als “gut”, betont aber gleichzeitig, dass es jetzt auf die Umsetzung von KI-Projekten ankomme: “Wir haben eine Situation, in der jedes Land an einem neuen Startpunkt steht und wir positiv aggressiv reingehen müssen, um unseren Wohlstand zu halten.”</p> <p>Peter Ahnert sieht dabei auch ein Problem in der öffentlichen Wahrnehmung: KI werde tendenziell nicht nur zu klein gedacht, sondern meist auch in Zusammenhang mit Risiken wahrgenommen: “Es werden die Chancen nicht gesehen.” Woran liegt es? “Zu einem erheblichen Teil daran, dass noch zu wenig Bildung und Aufklärung an dem Thema da ist. In Schulen, in Universitäten, aber auch in Unternehmen und in der öffentlichen Hand.” Hier müsse man ansetzen, sagt der Nagarro-Experte.</p> <p>Jeannette Gorzala sieht das ähnlich: “Bildung und Kompetenz ist das große Thema unserer Zeit und der zentrale Schlüssel.” Verstehe man etwas nicht, verursache dies Ängste. Bezogen auf KI heißt das: Fehlt das Verständnis für das Thema, setzt man KI nicht ein. Die Opportunitätskosten, KI nicht zu nutzen, seien aber “viel größer” als das Investment, das man in Bildung und Governance tätigen müssen. “Natürlich ist es ein Effort, aber es ist wie ein Raketenstart”, sagt Gorzala.</p> <h2 class="wp-block-heading" id="h-ibm-programm-die-angst-war-weg">IBM-Programm: “Die Angst war weg”</h2> <p>Wie das in der Praxis funktionieren kann, schilderte IBM-Chef Porak mit einem Beispiel aus dem eigenen Unternehmen. IBM lud weltweit alle Mitarbeitenden zu einer KI-Challenge, bei der Mitarbeiter:innen eigene KI-Use-Cases entwickelten, ein – mit spürbaren Folgen: “Die Angst war weg.” Seine Beobachtung: Auch in HR-Teams stieg die Zufriedenheit, wenn sie KI als Assistenz im Arbeitsablauf nutzen. “Sie können sich auf die komplexen Fälle konzentrieren. KI übernimmt die Routine.”</p> <p>Microsoft-Chef Erlach warnt auch davor, das Thema zu stark unter Bezug auf rein technische Skills zu betrachten: “Die sind notwendig und wichtig, aber es geht auch ganz viel um Unternehmens- und Innovationskultur. Wie stehen Führungskräfte dem Thema AI gegenüber? Wie steht der Betriebsrat dem Thema AI gegenüber?”, führt er aus. </p> <h2 class="wp-block-heading" id="h-venture-capital-mussen-in-europa-ganz-massiv-was-tun">Venture Capital: “Müssen in Europa ganz massiv was tun”</h2> <p>Soweit also die Unternehmensebene. Einen große Problemstelle gibt es aber noch auf einem anderen Level: Der Finanzierung von Innovationen mit Risikokapital. “An der Stelle müssen wir in Europa ganz massiv was tun”, merkte Ahnert an. Er verwies auf Beispiele wie DeepMind, Mistral oder Hugging Face, hinter denen jeweils europäische Gründer stehen, die aber in den USA gegründet, ihre Unternehmen in die USA verkauft oder zumindest vorwiegend aus den USA finanziert werden.</p> <p>Der Nagarro-Experte verwies dazu auf eine Studie des Applied AI Institute, für die Startups aus dem Bereich generative KI zu den größten Hürden, mit denen sie es zu tun haben, befragt wurden. “51 Prozent haben Funding genannt. Weit abgeschlagen an zweiter Stelle mit 24 Prozent erst kam die Regulierung und unter 20 Prozent waren Themen wie Fachkräftemangel oder Zugang zu Compute Power.” Ahnerts Appell: “Bei dem Thema Finanzierung müssen wir was tun, damit wir in der nächsten Welle an der Spitze sind.”</p> <h2 class="wp-block-heading" id="h-erlach-adaption-entscheidend">Erlach: Adaption entscheidend</h2> <p>Letztlich sei aber vielleicht gar nicht so entscheidend, wo eine Technologie produziert werde, argumentierte Hermann Erlach von Microsoft. Denn es komme auf die Adaption an: “Vielleicht ist die Diskussion Europa vs. Amerika in Teilbereichen die falsche.” Die wichtigere Frage sei also: “Wie adaptiere ich diese Technologie möglichst schnell, um meinen Wohlstand zu erhöhen?”</p> <p>Marco Porak ergänzt: “Ganz, ganz wesentlich ist Mut. Ganz, ganz wesentlich ist unsere kulturelle Einstellung zu dem Thema.” Man müsse die Chancen sehen und weniger das Risiko. In der Regulatorik könne man dies begleiten, indem man Anreize schafft. “Und ich glaube, wenn wir das als Österreich mit einem großen Selbstbewusstsein und auch als Europa mit einem großen Selbstbewusstsein machen, dann haben wir in fünf Jahren eine Diskussion, die uns durchaus stolz machen wird.”</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading" id="h-die-gesamte-folge-ansehen">Die gesamte Folge ansehen:</h2> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Was in Österreich und Europa bei KI jetzt passieren muss" width="800" height="450" src="about:blank" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://www.youtube.com/embed/e6u7EdARIiA?feature=oembed"></iframe><noscript><iframe title="Was in Österreich und Europa bei KI jetzt passieren muss" width="800" height="450" src="https://www.youtube.com/embed/e6u7EdARIiA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript> </div></figure> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Die Nachlesen der bisherigen Folgen:</p> <p>Folge 1: <a href="https://brutkasten.com/artikel/no-hype-ki-folge-1-nachlese?ref=articletext" target="_blank" rel="noreferrer noopener">“No Hype KI – wo stehen wir nach zwei Jahren ChatGPT?”</a></p> <p>Folge 2: <a href="https://brutkasten.com/artikel/no-hype-ki-folge-2?ref=articletext">“Was kann KI in Gesundheit, Bildung und im öffentlichen Sektor leisten?”</a></p> <p>Folge 3: <a href="https://brutkasten.com/artikel/no-hype-ki-folge-3?ref=articletext">“Der größte Feind ist Zettel und Bleistift”: Erfolgsfaktoren und Herausforderungen in der KI-Praxis”</a></p> <p>Folge 4: <a href="https://brutkasten.com/artikel/no-hype-ki-folge-4?ref=articletext">KI-Geschäftsmodelle: “Wir nutzen nur einen Bruchteil dessen, was möglich ist”</a></p> <p>Folge 5: <a href="https://brutkasten.com/artikel/no-hype-ki-folge-5" target="_blank" rel="noreferrer noopener">Open Source und KI: “Es geht nicht darum, zu den Guten zu gehören”</a></p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p><em>Die Serie wird von brutkasten in redaktioneller Unabhängigkeit mit finanzieller Unterstützung unserer Partner:innen produziert.</em></p> <figure class="wp-block-image size-large"><picture><source data-lazy-srcset="https://brutkasten.com/wp-content/uploads/2024/12/no_hype_ki_banner-1024x126.png.webp" type="image/webp"><img decoding="async" width="1024" height="126" 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aria-labelledby="elementor-tab-title-9893" tabindex="0" hidden="hidden">Dieser Artikel hat diese AI Summary nicht …</div> <div class="elementor-tab-title elementor-tab-mobile-title" aria-selected="false" data-tab="4" role="tab" tabindex="-1" aria-controls="elementor-tab-content-9894" aria-expanded="false">Startup Pitch</div> <div id="elementor-tab-content-9894" class="elementor-tab-content elementor-clearfix" data-tab="4" role="tabpanel" aria-labelledby="elementor-tab-title-9894" tabindex="0" hidden="hidden">Dieser Artikel hat diese AI Summary nicht …</div> <div class="elementor-tab-title elementor-tab-mobile-title" aria-selected="false" data-tab="5" role="tab" tabindex="-1" aria-controls="elementor-tab-content-9895" aria-expanded="false">Emojis</div> <div id="elementor-tab-content-9895" class="elementor-tab-content elementor-clearfix" data-tab="5" role="tabpanel" aria-labelledby="elementor-tab-title-9895" tabindex="0" hidden="hidden">Dieser Artikel hat diese AI Summary nicht …</div> <div class="elementor-tab-title elementor-tab-mobile-title" aria-selected="false" data-tab="6" role="tab" tabindex="-1" aria-controls="elementor-tab-content-9896" aria-expanded="false">Gangster</div> <div id="elementor-tab-content-9896" class="elementor-tab-content elementor-clearfix" data-tab="6" role="tabpanel" aria-labelledby="elementor-tab-title-9896" tabindex="0" hidden="hidden">Dieser Artikel hat diese AI Summary nicht …</div> <div class="elementor-tab-title elementor-tab-mobile-title" aria-selected="false" data-tab="7" role="tab" tabindex="-1" aria-controls="elementor-tab-content-9897" aria-expanded="false">GenZ</div> <div id="elementor-tab-content-9897" class="elementor-tab-content elementor-clearfix" data-tab="7" role="tabpanel" aria-labelledby="elementor-tab-title-9897" tabindex="0" hidden="hidden">Dieser Artikel hat diese AI Summary nicht …</div> </div> </div> </div> </div> <div class="elementor-element elementor-element-1a2dad57 elementor-align-center elementor-widget 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https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-768x396.png 768w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-1536x792.png 1536w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-2048x1056.png 2048w, https://brutkasten.com/wp-content/uploads/2025/01/Helen-Ventures-163x84.png 163w" sizes="(max-width: 766px) 100vw, 766px"></picture> </div> </div> </div> <div class="elementor-element elementor-element-22863b8c elementor-widget elementor-widget-heading" data-id="22863b8c" data-element_type="widget" id="summary-title" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Insights aus Davos: Diese Trends bestimmen 2025 den Energy-Tech-Markt in Europa</h2> </div> </div> <div class="elementor-element elementor-element-3a729b61 elementor-widget elementor-widget-text-editor" data-id="3a729b61" data-element_type="widget" id="summary-text" 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