CINXE.COM
Sales Strategy: How to Effectively Sell Your Product or Service Online Class | LinkedIn Learning, formerly Lynda.com
<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_learning_course_guest"> <!----><!----> <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYn2eKkIbQeqHBS9WQ6Og==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="20d327d1-2cbd-4c75-8144-5f15b5e7ae8f" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_guest;AykwXY/aTVmHwcRasXDxfA==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service"> <!----><!----> <!----> <!----> <!----> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <!----> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script> <!----> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Sales Strategy: How to Effectively Sell Your Product or Service Online Class | LinkedIn Learning, formerly Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Sales Strategy: How to Effectively Sell Your Product or Service Online Class | LinkedIn Learning, formerly Lynda.com"> <meta name="twitter:title" content="Sales Strategy: How to Effectively Sell Your Product or Service Online Class | LinkedIn Learning, formerly Lynda.com"> <meta property="og:description" content="Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals."> <meta name="twitter:description" content="Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk"> <!----> <meta property="og:url" content="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/ccepec31u8riooiwchbtig8m0"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"Course","provider":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"publisher":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"hasCourseInstance":{"@type":"CourseInstance","courseMode":"online","courseWorkload":"PT48M47S","instructor":[{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"}]},"inLanguage":"en","name":"Sales Strategy: How to Effectively Sell Your Product or Service","offers":[{"@type":"Offer","category":"Subscription"},{"@type":"Offer","category":"Paid","price":"199.99","priceCurrency":"HKD"}],"description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","image":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","creator":[{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"}],"author":[{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"}],"dateCreated":"2023-07-17","datePublished":"2023-07-17","thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","timeRequired":"PT48M47S","totalHistoricalEnrollment":19240,"url":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service","about":[{"@type":"Thing","url":"https://www.linkedin.com/learning/search?keywords=Product+Sales","name":"Product Sales"},{"@type":"Thing","url":"https://www.linkedin.com/learning/search?keywords=Sales+Effectiveness","name":"Sales Effectiveness"},{"@type":"Thing","url":"https://www.linkedin.com/learning/search?keywords=Sales+Strategy","name":"Sales Strategy"}],"hasPart":[[{"@type":"VideoObject","name":"Where to start when building your sales strategy - Introduction","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT38S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/where-to-start-when-building-your-sales-strategy"}],[{"@type":"VideoObject","name":"Selling amidst uncertainty - 1. Build an Effective Sales Strategy","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT3M1S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/selling-amidst-uncertainty"},{"@type":"VideoObject","name":"Maintain a nimble sales strategy - 1. Build an Effective Sales Strategy","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M57S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/maintain-a-nimble-sales-strategy"}],[{"@type":"VideoObject","name":"Select your sales channels - 2. Identify Your Target Markets","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M39S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/select-your-sales-channels"},{"@type":"VideoObject","name":"Identify ideal companies to pursue - 2. Identify Your Target Markets","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M28S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/identify-ideal-companies-to-pursue"},{"@type":"VideoObject","name":"Select key geographic target regions - 2. Identify Your Target Markets","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M27S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/select-key-geographic-target-regions"},{"@type":"VideoObject","name":"Confirm your ideal buyers and decision influencers - 2. Identify Your Target Markets","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M57S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/confirm-your-ideal-buyers-and-decision-influencers"}],[{"@type":"VideoObject","name":"Analyze your top competitors - 3. Define Your Competitive Sales Advantage","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT3M14S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/analyze-your-top-competitors"},{"@type":"VideoObject","name":"Collect customer feedback - 3. Define Your Competitive Sales Advantage","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M30S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/collect-customer-feedback"},{"@type":"VideoObject","name":"Identify your unique market position - 3. Define Your Competitive Sales Advantage","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M11S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/identify-your-unique-market-position"},{"@type":"VideoObject","name":"Set your unique selling proposition - 3. Define Your Competitive Sales Advantage","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT3M5S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/set-your-unique-selling-proposition"}],[{"@type":"VideoObject","name":"Develop your outbound prospecting strategy - 4. Reaching Your Ideal Buyers","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT4M2S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/develop-your-outbound-prospecting-strategy"},{"@type":"VideoObject","name":"Design your inbound prospecting strategy - 4. Reaching Your Ideal Buyers","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT3M23S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/design-your-inbound-prospecting-strategy"},{"@type":"VideoObject","name":"Design your sales referral system - 4. Reaching Your Ideal Buyers","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M35S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/design-your-sales-referral-system"},{"@type":"VideoObject","name":"Select tools to support your sales strategy - 4. Reaching Your Ideal Buyers","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M46S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/select-tools-to-support-your-sales-strategy"}],[{"@type":"VideoObject","name":"Initial steps to launch your sales strategy - 5. Launch Your Sales Strategy","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M41S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/initial-steps-to-launch-your-sales-strategy"},{"@type":"VideoObject","name":"Measure the success of your sales strategy - 5. Launch Your Sales Strategy","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M17S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/measure-the-success-of-your-sales-strategy"},{"@type":"VideoObject","name":"Respond to pitfalls and opportunities in your sales strategy - 5. Launch Your Sales Strategy","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT2M6S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/respond-to-pitfalls-and-opportunities-in-your-sales-strategy"}],[{"@type":"VideoObject","name":"Refine your sales strategy through change - Conclusion","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT50S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/refine-your-sales-strategy-through-change"}]],"syllabusSections":[{"@type":"Syllabus","name":"Where to start when building your sales strategy","timeRequired":"PT38S","description":"After watching this video, you will understand the key benefits of developing a sales strategy."},{"@type":"Syllabus","name":"Selling amidst uncertainty","timeRequired":"PT3M1S","description":"After watching this video, you will be able to identify the requisite steps for selling when the economic climate shifts or is unpredictable. Recognizing that how you sell must change when uncertainty sets in will provide you with the confidence and tools to remain focused on your sales strategy."},{"@type":"Syllabus","name":"Maintain a nimble sales strategy","timeRequired":"PT2M57S","description":"After watching this video, you will be able to recognize how to flex and adapt your strategy when circumstances change. Keeping your sales strategy nimble is key to ensuring you remain on track with your sales objectives despite a lack of information or predictability."},{"@type":"Syllabus","name":"Select your sales channels","timeRequired":"PT2M39S","description":"After watching this video, you will be able to select the sales channels that offer the greatest opportunity to sell your product or service. Targeting your sales channels will allow you to identify what sectors are best suited to your products or services."},{"@type":"Syllabus","name":"Identify ideal companies to pursue","timeRequired":"PT2M28S","description":"After watching this video, you will be able to identify those companies that are ideally suited to the product or service that you sell. Not everyone is best suited for what you sell. For this reason, when setting your sales strategy it's important to pursue ideal companies to focus your time, energy, and resources on the companies that offer the best selling opportunities."},{"@type":"Syllabus","name":"Select key geographic target regions","timeRequired":"PT2M27S","description":"After watching this video, you will be able to identify the target regions to sell your products or services. Defining target regions is important as it focuses your resources on those regions and areas that you can easily access, and that are rich with your ideal companies."},{"@type":"Syllabus","name":"Confirm your ideal buyers and decision influencers","timeRequired":"PT2M57S","description":"After watching this video, you will be able to identify who specifically you should pursue as prospects in your ideal companies. It is important to focus your attention on pursuing only those buyers and decision influencers who can buy from you."},{"@type":"Syllabus","name":"Analyze your top competitors","timeRequired":"PT3M14S","description":"After watching this video, you will be able to identify your top competitors and recognize their position in the market. Identifying your main competitors is important as it helps you identify the value you bring to the market in order to stand out and capture your prospects' attention."},{"@type":"Syllabus","name":"Collect customer feedback","timeRequired":"PT2M30S","description":"After watching this video, you will be able to introduce a mechanism to collect customer feedback. When building your sales strategy, it's important to incorporate feedback, ideas, and recommendations made by customers."},{"@type":"Syllabus","name":"Identify your unique market position","timeRequired":"PT2M11S","description":"After watching this video, you will be able to identify your unique position in the market, which further supports your selling opportunity. Identifying your market position informs the breadth and scope of your sales opportunity, and how to best approach your markets."},{"@type":"Syllabus","name":"Set your unique selling proposition","timeRequired":"PT3M5S","description":"After watching this video, you will be able to combine competitive information, customer feedback, and market information to formulate your unique selling proposition. Having a unique value proposition is key to creating an entry point in your market, and educating prospects on why they should buy from you."},{"@type":"Syllabus","name":"Develop your outbound prospecting strategy","timeRequired":"PT4M2S","description":"After watching this video, you will be able to design your outbound prospecting strategy. To enable your sales strategy, you'll need to assertively pursue your ideal buyers. Having an outbound prospecting strategy is the best method to do so."},{"@type":"Syllabus","name":"Design your inbound prospecting strategy","timeRequired":"PT3M23S","description":"After watching this video, you will be able to recognize how to develop an inbound prospecting strategy. When prospects reach out to you, it's important to have a defined inbound prospecting strategy to guide the prospect through your sales process."},{"@type":"Syllabus","name":"Design your sales referral system","timeRequired":"PT2M35S","description":"After watching this video, you will be able to design and introduce a sales referral system. As you gain more customers, accessing their referrals is a key component to increasing your sales."},{"@type":"Syllabus","name":"Select tools to support your sales strategy","timeRequired":"PT2M46S","description":"After watching this video, you will be able to identify the software and resources necessary to support executing your sales strategy. As you find and pursue new prospects, you'll need software, processes, and other resources to support your selling efforts—continuing to move prospects through your sales process."},{"@type":"Syllabus","name":"Initial steps to launch your sales strategy","timeRequired":"PT2M41S","description":"After watching this video, you will be able to identify the first steps to take in order to launch your sales strategy. Having a sales strategy is important, but recognizing how to launch the sales strategy will ensure you achieve your objectives."},{"@type":"Syllabus","name":"Measure the success of your sales strategy","timeRequired":"PT2M17S","description":"After watching this video, you will be able to identify the key measures to monitor progress against your sales strategy. Monitoring your progress against your sales objectives will ensure you remain on track with your strategic sales objectives."},{"@type":"Syllabus","name":"Respond to pitfalls and opportunities in your sales strategy","timeRequired":"PT2M6S","description":"After watching this video, you will be able to identify the pitfalls to watch for as you launch your sales strategy, and how to make adjustments to improve your speed and results. When you recognize pitfalls and how to respond when they arise, you ensure your sales strategy stays on track."},{"@type":"Syllabus","name":"Refine your sales strategy through change","timeRequired":"PT50S","description":"After watching this video, you will be able to develop and continually refine a strategy to sell your product or service. Having a sales strategy provides you with a roadmap for selling your product or service."}],"aggregateRating":{"@type":"AggregateRating","ratingCount":513,"ratingValue":4.7,"bestRating":5,"worstRating":1},"review":[{"@type":"Review","author":{"@type":"Person","name":"Pedro Villafane","jobTitle":"Sales Representative at ssactivewear","url":"https://pr.linkedin.com/in/pedro-villafane-a26a64335"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"Absolutely","datePublished":"2024-10-29T00:21:51.788Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Sidra M.","jobTitle":"Sales Professional | Lead Qualification, Cold Calling | Social Media Marketing","url":"https://www.linkedin.com/in/sidra-m-230987250"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"good","datePublished":"2024-10-12T07:15:37.821Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Lorena Ochoa","jobTitle":"Creative resourceful Sales Manager with Marketing experience ","url":"https://www.linkedin.com/in/ochoalorena/en"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"its helpful based on the examples given","datePublished":"2024-09-01T19:54:55.214Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1}],"video":{"@type":"VideoObject","name":"Where to start when building your sales strategy - Sales Strategy: How to Effectively Sell Your Product or Service","author":{"@type":"Person","name":"Shawn Casemore","description":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","jobTitle":"Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚","url":"https://ca.linkedin.com/in/shawncasemore"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk","description":"Learn how to develop and execute a more effective sales strategy in this course for sales leaders, executives, and professionals.","duration":"PT38S","datePublished":"2023-07-17","uploadDate":"2023-07-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/where-to-start-when-building-your-sales-strategy"},"educationalLevel":"Beginner","educationalCredentialAwarded":[{"@type":"EducationalOccupationalCredential","name":"LinkedIn Learning Certificate of Completion","url":"https://www.linkedin.com/help/learning/answer/a598944/learning-certificates-of-completion-faqs","credentialCategory":"Certificate","offers":[{"@type":"Offer","category":"Subscription"}]}]} </script> <!----> </head> <body dir="ltr"> <!----><!----><!----> <!----> <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Primary"> <a href="https://www.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis"> <!----><!----> Search skills, subjects, or software <!----> </div> <span class="sr-only">Expand search</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">This button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection. </div> <!----> <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-course_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Jobs </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="people-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="PEOPLE" data-tracking-control-name="learning-course_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab"> People </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="learning-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer tab-selected" data-switcher-type="LEARNING" data-tracking-control-name="learning-course_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab"> Learning </button> </li> </ul> <button aria-label="Close" class="switcher-tabs__cancel-btn papabear:hidden block w-6 h-6 m-auto text-color-text-low-emphasis" data-tracking-control-name="learning-course_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="First Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="First Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Last Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Last Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-course_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"><!--"No suggestions found"--></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"><!--"One Suggestion. Use up and down keys to navigate"--></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"><!--"Multiple Suggestions. Use up and down keys to navigate"--></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Search job titles or companies" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Search job titles or companies" role="combobox" type="search"> <!----> <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div> <!----> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <!----> <code id="i18n_aria_live_text_no-suggestions" style="display: none"><!--"No suggestions found"--></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"><!--"One Suggestion. Use up and down keys to navigate"--></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"><!--"Multiple Suggestions. Use up and down keys to navigate"--></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Location" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Location" role="combobox" value="Hong Kong" type="search"> <!----> <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div> <!----> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="geoId" value="102817007" type="hidden"> <input name="trk" value="learning-course_jobs-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING" aria-labelledby="learning-switcher-tab" id="learning-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/learning/search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Search skills, subjects, or software" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input" maxlength="500" name="keywords" placeholder="Search skills, subjects, or software" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input class="nav__search-uoo" name="upsellOrderOrigin" type="hidden"> <input name="trk" value="learning-course_learning-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <!----> <div aria-live="polite" class="search-bar__live-text sr-only" role="status"></div> </section> <!----> <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] "> <a class="nav__button-tertiary btn-md btn-tertiary" href="http://www.linkedin.com/learning/subscription/products?courseSlug=sales-strategy-how-to-effectively-sell-your-product-or-service&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service&trk=learning-course_nav-header-join&upsellTrk=lil_upsell_nav_subscription&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card" data-tracking-control-name="lil_upsell_nav_subscription" data-tracking-impression-name="lil_upsell_nav_subscription" data-test-live-nav-primary-cta data-tracking-will-navigate> Start free trial </a> <a class="nav__button-secondary btn-md btn-secondary-emphasis" href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_nav-header-signin" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate> Sign in </a> <a aria-label="Sign in" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div> <!----> <!----> </nav> </header> <!----> <div class="cta-banner "> <div class="enterprise-nav"> <div class="enterprise-nav__content-wrapper"> <p id="enterprise-nav-solutions" class="enterprise-nav__content" tabindex="-1"> Solutions for: </p> <a href="https://learning.linkedin.com/for-entire-companies?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-business" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-business">Business</a> <a href="https://learning.linkedin.com/for-higher-education?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-education" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-education">Higher Education</a> <a href="https://learning.linkedin.com/for-governments?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-government" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-government">Government</a> <a href="/learning/subscription/teams?veh=lil_upx&src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-buy" class="enterprise-nav__content" data-test-live-enterprise-upsell="true" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" data-tracking-impression-name="lil_upsell_learning-course_enterprise-nav_teambuy" id="business-nav-buy">Buy for my team</a> </div> </div> <!----> <!----> </div> <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <ol class="breadcrumb__list"> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/browse?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>All topics</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Business</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/small-business-and-entrepreneurship?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Small Business and Entrepreneurship</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/small-business-sales?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Small Business Sales</a> </li> </ol> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"All topics","item":"https://www.linkedin.com/learning/browse"},{"@type":"ListItem","position":2,"name":"Business","item":"https://www.linkedin.com/learning/topics/business"},{"@type":"ListItem","position":3,"name":"Small Business and Entrepreneurship","item":"https://www.linkedin.com/learning/topics/small-business-and-entrepreneurship"},{"@type":"ListItem","position":4,"name":"Small Business Sales","item":"https://www.linkedin.com/learning/topics/small-business-sales"}]} </script> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__image-container"> <img class="top-card__image" alt="Sales Strategy: How to Effectively Sell Your Product or Service" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQGfkgIuTi7S2g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1689273410943?e=2147483647&v=beta&t=PQNdfpqyMr9RLPo59SgQeZTySwCBtlVRtOqMqh3GZQk"> <a class="top-card__overlay-button" data-tracking-control-name="course_preview" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/where-to-start-when-building-your-sales-strategy?autoplay=true&trk=course_preview"> <span class="top-card__preview-cta "> <icon class="top-card__preview-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l"> </icon> <span class="top-card__preview-cta-text">Preview</span> </span> <!----> </a> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Sales Strategy: How to Effectively Sell Your Product or Service </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> <div class="top-card__headline-row"> <span class="top-card__headline-row-item top-card__headline-row-item--large">With Shawn Casemore</span> <span class="top-card__headline-row-item">Liked by 817 users</span> </div> <div class="top-card__headline-row"> <span class="top-card__headline-row-item">Duration: 48m</span> <span class="top-card__headline-row-item">Skill level: Beginner</span> <span class="top-card__headline-row-item">Released: 7/17/2023</span> </div> </h2> <!----> <!----> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://www.linkedin.com/learning/subscription/products?courseSlug=sales-strategy-how-to-effectively-sell-your-product-or-service&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" data-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-impression-name="lil_upsell_course_info_subscription" data-litms-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-will-navigate class="top-card__upsell-link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-course-sub-upsell> Start my 1-month free trial </a> <a class="buy-for-your-team-cta__link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="/learning/subscription/teams?veh=lil_upx&src=li-lil-upsell&trk=learning-course_buy-for-your-team-cta" data-tracking-control-name="learning-course_buy-for-your-team-cta" data-tracking-impression-name="lil_upsell_learning-course_buy-for-your-team-cta_teambuy" data-test-live-buy-for-your-team-upsell data-tracking-will-navigate> Buy for my team </a> </div> </div> <!----> </div> <!----> <!----> </div> </section> <div class="details mx-details-container-padding"> <section class="core-section-container my-3 course-details"> <!----> <h2 class="core-section-container__title section-title"> Course details </h2> <!----> <div class="core-section-container__content break-words"> <section class="show-more-less-html course-details__description" data-max-lines="4"> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-4 relative overflow-hidden"> <p>Are you looking to build out your sales strategy to more effectively sell your product and service? Join sales expert Shawn Casemore in this approachable course designed uniquely for sales leaders, executives, and professionals.</p><p>Gather marketable skills to boost your sales strategy so you can prospect new leads and start closing more deals. Get tips from Shawn on working through the most important parts of the sales strategy process, including identifying your target markets, defining your competitive sales advantage, creating strategies to reach your ideal buyers, and launching and implementing your sales strategy. By the end of this course, you’ll be poised to develop and continually refine a sales strategy that meets the needs of your product or service.</p> </div> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--more ml-0.5" data-tracking-control-name="learning-course_show-more-html-btn" aria-label="i18n_show_more" aria-expanded="false"> <!----> Show more <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--less ml-0.5" data-tracking-control-name="learning-course_show-less-html-btn" aria-label="i18n_show_less" aria-expanded="true"> <!----> Show less <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <!----> </section> </div> </section> <section class="core-section-container my-3 course-skills"> <!----> <h2 class="core-section-container__title section-title"> Skills you’ll gain </h2> <!----> <div class="core-section-container__content break-words"> <ul class="course-skills__skill-list"> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/search?keywords=Product+Sales&trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Product Sales </a> </li> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/search?keywords=Sales+Effectiveness&trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Sales Effectiveness </a> </li> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/search?keywords=Sales+Strategy&trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Sales Strategy </a> </li> </ul> </div> </section> <section class="core-section-container my-3"> <!----> <h2 class="core-section-container__title section-title"> Earn a sharable certificate </h2> <!----> <div class="core-section-container__content break-words"> <p class="course-certificate__body-paragraph">Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.</p> <div class="course-certificate__image-container"> <img class="course-certificate__certificate-image" alt="Sample certificate" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/52nu8qc7cfcn7vrftr7ttceqt"> <div> <h3 class="course-certificate__detail-list-heading"> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text learning-logo__text--show-on-mobile" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> <span>Certificate of Completion</span> </h3> <ul> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Showcase on your LinkedIn profile under “Licenses and Certificate” section</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Download or print out as PDF to share with others</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Share as image online to demonstrate your skill</p> </li> </ul> </div> </div> </div> </section> <section class="core-section-container my-3 course-instructors"> <!----> <h2 class="core-section-container__title section-title"> Meet the instructor </h2> <!----> <div class="core-section-container__content break-words"> <ul class="course-instructors__list"> <li class="course-instructors__list-item"> <a href="https://ca.linkedin.com/in/shawncasemore?trk=learning-course_instructor" target="_self" data-tracking-control-name="learning-course_instructor" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link"> <!----> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Shawn Casemore’s instructor page"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Shawn Casemore </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Keynote Speaker, Sales Kickoff Speaker, Sales Training, Sales Coaching. 🎯 Enabling B2B Sales Leaders and Sales Teams to Achieve Unstoppable Sales℠. 🔥Author of The Unstoppable Sales Machine.📚 </h4> <!----> <!----> </div> <!----> </a> </li> </ul> </div> </section> <section class="core-section-container my-3 reviews-feed"> <!----> <h2 class="core-section-container__title section-title"> Learner reviews </h2> <!----> <div class="core-section-container__content break-words"> <div class="reviews-feed__ratings-summary"> <section class="ratings-summary"> <div class="ratings-summary__overall-rating"> <h3 class="ratings-summary__header"><span class="ratings-summary__rating-average">4.7</span> <span class="ratings-summary__rating-max">out of 5</span></h3> <figure class="ratings-summary__figure"> <span class="star-rating" role="img" aria-label="Rating: 4.7 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7dacecy4xq1otzk8pae2g0hxd"></icon> </span> </span> <figcaption class="ratings-summary__ratings-total">513 ratings</figcaption> </figure> </div> <div class="ratings-summary__breakdown"> <div class="ratings-summary__disclaimer"> <div class="tooltip"> <button class="tooltip__trigger ratings-summary__disclaimer-trigger" data-tracking-control-name="toggle_disclaimer" type="button"> <icon class="ratings-summary__disclaimer-icon" data-svg-class-name="ratings-summary__disclaimer-icon-svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/g8uts9v3k83n9e3iyvcxit0k"> </icon> <span class="ratings-summary__disclaimer-text">How are ratings calculated?</span> </button> <span role="tooltip" class="tooltip__popup" aria-hidden="true"> The overall rating is calculated using the average of submitted ratings. Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. This helps us avoid fake reviews and spam. </span> </div> </div> <ul> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 5 star </figcaption> <progress class="ratings-summary__progress-bar" max="513" value="391" aria-valuemin="0" aria-valuenow="391" aria-valuemax="513"> Current value: 391 </progress> <span class="ratings-summary__rating-count-percent"> 76% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 4 star </figcaption> <progress class="ratings-summary__progress-bar" max="513" value="82" aria-valuemin="0" aria-valuenow="82" aria-valuemax="513"> Current value: 82 </progress> <span class="ratings-summary__rating-count-percent"> 16% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 3 star </figcaption> <progress class="ratings-summary__progress-bar" max="513" value="37" aria-valuemin="0" aria-valuenow="37" aria-valuemax="513"> Current value: 37 </progress> <span class="ratings-summary__rating-count-percent"> 7% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 2 star </figcaption> <progress class="ratings-summary__progress-bar" max="513" value="1" aria-valuemin="0" aria-valuenow="1" aria-valuemax="513"> Current value: 1 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 1 star </figcaption> <progress class="ratings-summary__progress-bar" max="513" value="2" aria-valuemin="0" aria-valuenow="2" aria-valuemax="513"> Current value: 2 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> </ul> </div> </section> </div> <ul class="reviews-feed__reviews-list"> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://pr.linkedin.com/in/pedro-villafane-a26a64335?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Pedro Villafane <!----> </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Pedro Villafane"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Pedro Villafane <!----> </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Sales Representative at ssactivewear </h4> <!----> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> October 29, 2024 </span> </div> <div class="review-card__text"> Absolutely </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Pedro Villafane’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Pedro Villafane’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div> <!----> </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/sidra-m-230987250?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Sidra M. <!----> </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Sidra M."> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Sidra M. <!----> </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Sales Professional | Lead Qualification, Cold Calling | Social Media Marketing </h4> <!----> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> October 12, 2024 </span> </div> <div class="review-card__text"> good </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Sidra M.’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Sidra M.’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div> <!----> </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/ochoalorena/en?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Lorena Ochoa <!----> </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Lorena Ochoa"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Lorena Ochoa <!----> </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Creative resourceful Sales Manager with Marketing experience </h4> <!----> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> September 1, 2024 </span> </div> <div class="review-card__text"> its helpful based on the examples given </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Lorena Ochoa’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Lorena Ochoa’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fsales-strategy-how-to-effectively-sell-your-product-or-service%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div> <!----> </div> </div> </li> </ul> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4 table-of-contents--with-max-height"> <h2 class="table-of-contents__header"> Contents </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/where-to-start-when-building-your-sales-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Where to start when building your sales strategy </div> <div class="table-of-contents__item-duration"> 38s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Build an Effective Sales Strategy <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Build an Effective Sales Strategy <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/selling-amidst-uncertainty?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Selling amidst uncertainty </div> <div class="table-of-contents__item-duration"> 3m 1s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/maintain-a-nimble-sales-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Maintain a nimble sales strategy </div> <div class="table-of-contents__item-duration"> 2m 57s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Identify Your Target Markets <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Identify Your Target Markets <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/select-your-sales-channels?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Select your sales channels </div> <div class="table-of-contents__item-duration"> 2m 39s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/identify-ideal-companies-to-pursue?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Identify ideal companies to pursue </div> <div class="table-of-contents__item-duration"> 2m 28s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/select-key-geographic-target-regions?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Select key geographic target regions </div> <div class="table-of-contents__item-duration"> 2m 27s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/confirm-your-ideal-buyers-and-decision-influencers?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Confirm your ideal buyers and decision influencers </div> <div class="table-of-contents__item-duration"> 2m 57s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Define Your Competitive Sales Advantage <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Define Your Competitive Sales Advantage <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/analyze-your-top-competitors?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Analyze your top competitors </div> <div class="table-of-contents__item-duration"> 3m 14s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/collect-customer-feedback?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Collect customer feedback </div> <div class="table-of-contents__item-duration"> 2m 30s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/identify-your-unique-market-position?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Identify your unique market position </div> <div class="table-of-contents__item-duration"> 2m 11s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/set-your-unique-selling-proposition?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Set your unique selling proposition </div> <div class="table-of-contents__item-duration"> 3m 5s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Reaching Your Ideal Buyers <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Reaching Your Ideal Buyers <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/develop-your-outbound-prospecting-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Develop your outbound prospecting strategy </div> <div class="table-of-contents__item-duration"> 4m 2s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/design-your-inbound-prospecting-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Design your inbound prospecting strategy </div> <div class="table-of-contents__item-duration"> 3m 23s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/design-your-sales-referral-system?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Design your sales referral system </div> <div class="table-of-contents__item-duration"> 2m 35s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/select-tools-to-support-your-sales-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Select tools to support your sales strategy </div> <div class="table-of-contents__item-duration"> 2m 46s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Launch Your Sales Strategy <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Launch Your Sales Strategy <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/initial-steps-to-launch-your-sales-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Initial steps to launch your sales strategy </div> <div class="table-of-contents__item-duration"> 2m 41s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/measure-the-success-of-your-sales-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Measure the success of your sales strategy </div> <div class="table-of-contents__item-duration"> 2m 17s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/respond-to-pitfalls-and-opportunities-in-your-sales-strategy?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Respond to pitfalls and opportunities in your sales strategy </div> <div class="table-of-contents__item-duration"> 2m 6s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/sales-strategy-how-to-effectively-sell-your-product-or-service/refine-your-sales-strategy-through-change?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Refine your sales strategy through change </div> <div class="table-of-contents__item-duration"> 50s </div> </div> </a> </li> </ul> <!----> </div> </li> </ul> </section> <section class="aside-section-container mb-4 subscription-value-props-aside-section"> <h2 class="aside-section-container__title section-title"> What’s included </h2> <!----> <div class="aside-section-container__content break-words"> <ul> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Practice while you learn</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">1 exercise file</span> </li> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Test your knowledge</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">5 quizzes</span> </li> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Learn on the go</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">Access on tablet and phone</span> </li> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Stay up to date</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">Continuing Education Units</span> </li> </ul> </div> </section> <section class="aside-section-container mb-4 similar-courses-aside-section"> <h2 class="aside-section-container__title section-title"> Similar courses </h2> <!----> <div class="aside-section-container__content break-words"> <ul> <li> <!----> <a href="https://www.linkedin.com/learning/sales-strategy-storytelling-to-speed-up-your-sales-cycle?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card"> <!----> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0DAQEOe6iSVtpfxQ/learning-public-crop_144_256/learning-public-crop_144_256/0/1663880638008?e=2147483647&v=beta&t=mhRIF7G_I9MXwEE8GpXwEe6jco1wFNFNCE_VEOEhmFM"> <div class="aside-learning-course-card__duration duration">27m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Sales Strategy: Storytelling to Speed Up Your Sales Cycle <!----> </h3> <!----> <!----> <!----> <!----> <!----> </div> <!----> </a> </li> <li> <!----> <a href="https://www.linkedin.com/learning/sales-strategy-using-ai-and-automation-to-sell-more?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card"> <!----> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQE-9rqSlk6GjQ/learning-public-crop_144_256/learning-public-crop_144_256/0/1668541619167?e=2147483647&v=beta&t=0diN6rKrwcogXW01XWPE4YM1bUFuO5qeXhl-Uhtaqqg"> <div class="aside-learning-course-card__duration duration">48m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Sales Strategy: Using AI and Automation to Sell More <!----> </h3> <!----> <!----> <!----> <!----> <!----> </div> <!----> </a> </li> <li> <!----> <a href="https://www.linkedin.com/learning/b2b-sales-strategy-how-to-effectively-engage-executives?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card"> <!----> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0DAQHOCq6WEWX_-g/learning-public-crop_144_256/learning-public-crop_144_256/0/1664562756281?e=2147483647&v=beta&t=8QoO5aB2BZWw1x6sjH30EE082reewhUlZb7sMMC9FPs"> <div class="aside-learning-course-card__duration duration">39m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> B2B Sales Strategy: How to Effectively Engage Executives <!----> </h3> <!----> <!----> <!----> <!----> <!----> </div> <!----> </a> </li> </ul> </div> </section> <section class="aside-section-container mb-4"> <h2 class="aside-section-container__title section-title"> Download courses </h2> <!----> <div class="aside-section-container__content break-words"> <p>Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.</p> <div class="app-links-aside-section__link-container"> <a class="app-links-aside-section__link" href="https://itunes.apple.com/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_app_links&trk=learning-course_apple-app-store" data-tracking-control-name="learning-course_apple-app-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Download on the App Store" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry" height="42px" width="142px"> </a> <a class="app-links-aside-section__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source%3Dlinkedinlearning%26utm_medium%3DmobileWeb%26utm_campaign%3Dlearning_guest&ct=learning_course_app_links&trk=learning-course_google-play-store" data-tracking-control-name="learning-course_google-play-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Get it on Google Play" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb" height="42px" width="142px"> </a> </div> </div> </section> </section> </main> <div class="pre-footer "> <section class="core-section-container my-3 price-disclaimer"> <!----> <!----> <!----> <div class="core-section-container__content break-words"> <p class="price-disclaimer__copy"> <sup class="price-disclaimer__copy--sup">*</sup>Price may change based on profile and billing country information entered during Sign In or Registration </p> </div> </section> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Business Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-analysis-and-strategy?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Analysis and Strategy </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-software-and-tools?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Software and Tools </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/career-development-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Career Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/customer-service-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Customer Service </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/diversity-equity-and-inclusion-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversity, Equity, and Inclusion (DEI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/finance-and-accounting?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finance and Accounting </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/human-resources-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Human Resources </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/leadership-and-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Leadership and Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/professional-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Professional Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/project-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Project Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/sales-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Sales </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/small-business-and-entrepreneurship?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Small Business and Entrepreneurship </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/training-and-education?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Training and Education </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all business courses" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Creative Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/aec?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AEC </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/animation-and-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation and Illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/audio-and-music?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio and Music </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/graphic-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Graphic Design </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/motion-graphics-and-vfx?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Motion Graphics and VFX </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/photography-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Photography </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/product-and-manufacturing?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Product and Manufacturing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/user-experience?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> User Experience </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/2015-54?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Video </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/visualization-and-real-time?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Visualization and Real-Time </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Design </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all creative courses" href="https://www.linkedin.com/learning/topics/creative?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Technology Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/artificial-intelligence?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Artificial Intelligence (AI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/cloud-computing-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud Computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/security-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cybersecurity </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/data-science?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Data Science </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/database-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Database Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/devops?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> DevOps </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/hardware?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Hardware </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/it-help-desk-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> IT Help Desk </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/mobile-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Mobile Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/network-and-system-administration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Network and System Administration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/software-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Software Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Development </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all technology courses" href="https://www.linkedin.com/learning/topics/technology?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> </div> </section> </div> <footer class="li-footer bg-transparent w-full "> <ul class="li-footer__list flex flex-wrap flex-row items-start justify-start w-full h-auto min-h-[50px] my-[0px] mx-auto py-3 px-2 papabear:w-[1128px] papabear:p-0"> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <span class="sr-only">LinkedIn</span> <icon class="li-footer__copy-logo text-color-logo-brand-alt inline-block self-center h-[14px] w-[56px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e12h2cd8ac580qen9qdd0qks8"></icon> <span class="li-footer__copy-text flex items-center">© 2024</span> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://about.linkedin.com?trk=d_learning_course_guest_footer-about" data-tracking-control-name="d_learning_course_guest_footer-about" data-tracking-will-navigate> About </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/accessibility?trk=d_learning_course_guest_footer-accessibility" data-tracking-control-name="d_learning_course_guest_footer-accessibility" data-tracking-will-navigate> Accessibility </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/user-agreement?trk=d_learning_course_guest_footer-user-agreement" data-tracking-control-name="d_learning_course_guest_footer-user-agreement" data-tracking-will-navigate> User Agreement </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/privacy-policy?trk=d_learning_course_guest_footer-privacy-policy" data-tracking-control-name="d_learning_course_guest_footer-privacy-policy" data-tracking-will-navigate> Privacy Policy </a> </li> <!----> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/cookie-policy?trk=d_learning_course_guest_footer-cookie-policy" data-tracking-control-name="d_learning_course_guest_footer-cookie-policy" data-tracking-will-navigate> Cookie Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=d_learning_course_guest_footer-copyright-policy" data-tracking-control-name="d_learning_course_guest_footer-copyright-policy" data-tracking-will-navigate> Copyright Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=d_learning_course_guest_footer-brand-policy" data-tracking-control-name="d_learning_course_guest_footer-brand-policy" data-tracking-will-navigate> Brand Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=d_learning_course_guest_footer-guest-controls" data-tracking-control-name="d_learning_course_guest_footer-guest-controls" data-tracking-will-navigate> Guest Controls </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_learning_course_guest_footer-community-guide" data-tracking-control-name="d_learning_course_guest_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li> <!----> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2"> <!----> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul> <!----> </footer> <script src="https://static.licdn.com/aero-v1/sc/h/eh08muqvrde4h3hc6koyij5ti" async></script> <!----> <script src="https://static.licdn.com/aero-v1/sc/h/awgwgu3fg49q0tcvd24ku87qq" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/81wy0f4hfrhoilx9eqdwg202z" data-module-id="media-player"></script> <code id="trackingData" style="display: none"><!--{"hashedCourseId":"bt81I+BorLLYJ+9BgYQNGV4r7/hUgeRNu5ltQzSDa38=","urn":"urn:li:lyndaCourse:4369038","totalPrice":{"currencyCode":"HKD","amount":"199.99"}}--></code> <code id="alcOnlyData" style="display: none"><!--{"isAlcOnly":false,"canPurchaseCourse":true}--></code> </body> </html>