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Connecting the Dots with Customer Experiences
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style="color:#000;font-size: 12px;font-weight: normal;">Richard Barton, CIO, American Management Association</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://sales.cioapplications.com/cioviewpoint/the-great-cio-myth-nid-1445.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/2qmrwimage39450x308.jpg" alt="The Great Cio Myth" title="The Great Cio Myth" border="0"></a></div> <div class="senior1"><h3><a href="https://sales.cioapplications.com/cioviewpoint/the-great-cio-myth-nid-1445.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">The Great Cio Myth</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">DAVID TAMAYO, CIO, DCS CORPORATION</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://sales.cioapplications.com/cxoinsights/driving-growth-with-robust-iit-infrastructure-nid-10980.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/jdybe42.jpg" alt="Driving Growth With Robust iIt Infrastructure" title="Driving Growth With Robust iIt Infrastructure" border="0"></a></div> <div class="senior1"><h3><a href="https://sales.cioapplications.com/cxoinsights/driving-growth-with-robust-iit-infrastructure-nid-10980.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Driving Growth With Robust iIt Infrastructure</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Mariana Di Luca, Business Technology Director, Kenvue</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://sales.cioapplications.com/cxoinsights/what-s-the-root-cause-of-the-cycle-of-fear-uncertainty-sales-nid-10421.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/ki8t34.jpg" alt="What's the Root Cause of the Cycle of Fear Uncertainty Sales?" title="What's the Root Cause of the Cycle of Fear Uncertainty Sales?" border="0"></a></div> <div class="senior1"><h3><a href="https://sales.cioapplications.com/cxoinsights/what-s-the-root-cause-of-the-cycle-of-fear-uncertainty-sales-nid-10421.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">What's the Root Cause of the Cycle of Fear Uncertainty Sales?</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Joshua Brown, Director of Security Solutions, H&R Block</span> </h3></div> </div> </div><div class="content" style="margin: 0px auto; width: 100%; display: none;" id="content_2"> <div class="box1" id="huge"> <div class="senior"><a href="https://sales.cioapplications.com/cxoinsights/marketers-in-a-developing-technology-space-nid-10420.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/qo6tz3.jpg" alt="Marketers in a Developing Technology Space" title="Marketers in a Developing Technology Space" border="0"></a></div> <div class="senior1"><h3><a href="https://sales.cioapplications.com/cxoinsights/marketers-in-a-developing-technology-space-nid-10420.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Marketers in a Developing Technology Space</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Gabriel Trujillo, Vice President Crm, Sally Beauty</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://sales.cioapplications.com/cxoinsights/sales-overnight-brand-over-time-how-sweetwater-unlocked-the-power-of-youtube-nid-10419.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/cv5o12.jpg" alt="Sales Overnight Brand over Time: How Sweetwater Unlocked the Power of Youtube" title="Sales Overnight Brand over Time: How Sweetwater Unlocked the Power of Youtube" border="0"></a></div> <div class="senior1"><h3><a href="https://sales.cioapplications.com/cxoinsights/sales-overnight-brand-over-time-how-sweetwater-unlocked-the-power-of-youtube-nid-10419.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Sales Overnight Brand over Time: How Sweetwater Unlocked the Power...</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Jeff Ekblad, Senior Director Of Performance Marketing, Sweetwater</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://sales.cioapplications.com/cxoinsights/rethinking-agility-with-hybrid-ways-of-working-nid-10300.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/q5e3Untitled-18.jpg" alt="Rethinking Agility with Hybrid Ways of Working" title="Rethinking Agility with Hybrid Ways of Working" border="0"></a></div> <div class="senior1"><h3><a href="https://sales.cioapplications.com/cxoinsights/rethinking-agility-with-hybrid-ways-of-working-nid-10300.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Rethinking Agility with Hybrid Ways of Working</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Jenny Shiers, VP, Employee Success at Salesforce</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://sales.cioapplications.com/cxoinsights/three-reasons-why-a-cio-is-a-revenue-opportunity-not-an-expense-item-nid-7377.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/s90f450.jpg" alt="Three Reasons Why a CIO is a Revenue opportunity, not an Expense Item." title="Three Reasons Why a CIO is a Revenue opportunity, not an Expense Item." border="0"></a></div> <div class="senior1"><h3><a href="https://sales.cioapplications.com/cxoinsights/three-reasons-why-a-cio-is-a-revenue-opportunity-not-an-expense-item-nid-7377.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Three Reasons Why a CIO is a Revenue opportunity, not an Expense Item.</span> <br> </a> <span class="Verdanabold" 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!important;} /*@media screen and (min-width: 320px){ #desc_img_right{ width:100% !important; }}*/</style> <input type="hidden" name="nid" id="enid" value="2748"><div class="row"><div class="col-md-12" id="newsdescr"> <!-- CIO Applications Adsense--> <div class=""><div id="borderlinestyle" style="margin-top: 0px !important;"><img style="width: 100%;" src="https://www.cioapplications.com/images/line.png"></div><div style="float: left;margin-right: 10px;"> </div><h1 style="font-size: 22px; line-height: 31px; font-weight:600; margin:3px 0;">Connecting the Dots with Customer Experiences</h1> <p> Martin Lampman, Director, Customer Support Operations, BCLC</font></p> <!-- social counters start--> <div id="innovation"><table width="592" border="0" style="border-bottom:0px; border-left:0px; border-right:0px; border-top:0px;"><tbody><tr><td valign="top" align="left" style="border-bottom:0px; border-left:0px; border-right:0px; border-top:0px;display: inline-flex;"> <div id="conference" style="width: 66px;"> <a href="https://twitter.com/share?text=Connecting the Dots with Customer Experiences#cioapplications via @CIOApplications&url=https://sales.cioapplications.com/cxoinsights/connecting-the-dots-with-customer-experiences-nid-2748.html" class="twitter-share-button">Tweet</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script> </div> <div id="conference"> <div id="attend"> <script src="//platform.linkedin.com/in.js" type="text/javascript"> lang: en_US </script> <script type="IN/Share"></script> </div> </div> <div id="conference" style="line-height: 0px;"> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; 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class="col-md-12" style="padding-left: 0px;padding-right: 0px;"><div class="section" id="desc_part"> <div class="section"><div class="col-lg-5 col-md-5 col-sm-5"><div class="text_style para-space"><div class="news-float"> <img src="https://www.cioapplications.com/company_logos/gp5wj.wbouw.Untitled-29.jpg" alt="content-image" style="margin-right:10px; margin-bottom: 10px;" class="news-img-col news-img-col2" /><p class="head-new" style="font-size: 14px;font-weight: bold; color: #000; border-top: 1px dotted rgb(221, 221, 221); border-bottom: 1px dotted rgb(221, 221, 221); clear:left; line-height: 20px;">Martin Lampman, Director, Customer Support Operations, BCLC</p> </div>Today’s consumers are digitally connected, quick to share their views with followers and often reliant on recommendations, likes and social reviews when making a decision. Calling customer support to get an issue resolved is often no longer a customer’s first point of contact with a business. Many customers find it easier to simply tweet at a company’s Twitter handle or complain on a corporate Facebook page, and receive a direct reply a short time later.</p><p>This reality puts pressure on organizations, but it also poses an important challenge for staff to embrace the powerful role that it plays in shaping the customer experience. Staff has the opportunity to humanize interactions, build customer relationships and manage quick resolutions.</p><p>At BCLC, the rapid rate of technology and subsequent change in consumer behavior and expectation has escalated exponentially over the past few years. As a contact-centre leader in a Government Crown corporation environment, I know we can sometimes experience bureaucratic challenges that cause a minority of people to question the potential for success. However, despite these challenges, we continue to deliver an exceptional customer experience while pursuing an aggressive strategy to embrace technology that fosters efficiency and customer satisfaction.</div></div><div class="col-lg-7 col-md-7 col-sm-7"><div class="text_style">Since 2014,our customer support has seen a 25 percent reduction in interaction handle time and a 50 percent reduction in email response time, while improving our customer satisfaction scores by 10 percent. All the while, inbound volume continues to rise by eight to 10 percent every year.</p><p>To meet the corporation’s needs and, in turn, the needs of our customers, we diverted from connecting to the phones and placed more emphasis on online support channels. Even with the addition of chat, mobile app and social media to the existing phone and email support, we have recognized the need to enhance our technology curve of customer support.</p><p>SalesForce’s 2016 “State of the Connected Customer” report highlights the importance of this initiative. Seventy percent of the customers surveyed, said that an understanding of their needs influences loyalty, and 69 percent of customers said the same of personalized customer care.</p><p>Recognizing this, our strategic focus moving forward is rooted in reviewing current systems and approaches to identify gaps and areas of opportunity. Enhancing technology solutions such as Interactive Voice Response systems, desktop tools and systems integration is a top priority. So, too, is addressing gaps in hiring, training and coaching practices to ensure well-adjusted and highly effective staff.</p><p>We also recognize the need to identify interruptions and challenges posed to our day-to-day business model in order to identify efficient solutions. For example, in the year ahead, the customer support team will go through our extensive library of 1,000 documented procedures and apply the “lean process improvement” methodology. This technique involves analyzing of each process, identifying the waste, reducing the waste and, cutting down the overall number of processes.</p><p>Further, on the horizon, we will support evolving technology with the integration of SMS support and the incorporation of Artificial Intelligence into our support model, to keep pace with customers and their demand for connection.</p><p>Ultimately, technology is a friend, not a foe. Key to success is incorporating agile methodologies into technology practices, all the while providing an exceptional customer experience that is also an emotional experience.</div></div> </div> </div> </div></div> <style>#riz { float: left; margin-right: 30px; margin-top: 8px; }#riz h3 { display: inline-block; position: relative; padding: 0 14px; margin: 0; height: 27px; font-size: 11px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; text-transform: uppercase; background-color: #43A3D6; color:#fff; border-radius: 0px; margin: 2px 0 7px 8px;}</style> <section class="tag"> <div id="riz"> <img src="/images/tag_img_30_30.png" alt="tag" style="float:left;"/> <a href="https://www.cioapplications.com/customer-experience/"><h3 class="title">Customer Experience</h3></a> </div></section> </div> <script type="text/javascript">$(window).on('load', function() { var hig = $('#newsdescr').height(); console.log(hig); if(hig <=600) { $("#rightgoog").hide(); }if(hig <=1900) { 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domain = email.replace(/.*@/, ""); domain = domain.toLowerCase(); if (emaillist.indexOf(domain) >= 0) { $("#sm").css({"color": "#bf0a0abd", "font-family":" Trebuchet MS"}).text("Please enter only Business email address."); $('#email').css({"border-color" : "#ef5d7a"}).focus(); return false; } $('#email').css({"border-color" : "green"}).focus(); $('#load').show(); $("#sm").css({"color": "green", "font-family":" Trebuchet MS","background-color": "#d6f5d6", "border": "1px dotted green","float":"left"}).text("Submitting Your Details..."); $.ajax({ type:"post", dataType: "text", url:'/newsletter_subscribe.php', data:{'email' : email,'source_site' : source_site,'source_form' : source_form,'landing_page' : landing_page}, success: function (response) { if(response.trim()=="exists") { jQuery.cookie('test', 'exist', { expires: 1460 ,path: '/', domain: '.cioapplications.com' }); $("#active-popup").hide(); $("#popup-container").hide(); $.ajax({ type:"post", dataType: "text", url:'/nl_cookie_for_all.php',data:{'email_cookie' : email},success: function (response_cook) {$('#picoutput').html(response_cook);} }) } else if(response.trim()=="succ"){ jQuery.cookie('test', 'exist', { expires: 1460 ,path: '/', domain: '.cioapplications.com' }); $("#active-popup").hide(); $("#popup-container").hide(); $('#thanksmsg').show().delay(10000).fadeOut(); $('#newsltr').hide(); $('#popup_nl').hide(); $('#rightsideform').hide(); $.ajax({ type:"post", dataType: "text", url:'/nl_cookie_for_all.php', data:{'email_cookie' : email}, success: function (response_cook) {$('#picoutput').html(response_cook);} }) } else if(response.trim()=="false"){ var response_cook = 'TRY AGAIN LATER!!!'; $('.knockout').html(response_cook); $(".knockout").css("color", "red"); $(".knockout").removeClass("knockout"); $("#active-popup").hide(); $("#popup-container").hide(); $('#thanksmsg').show().delay(10000).fadeOut(); $('#newsltr').hide(); $('#popup_nl').hide(); } else { var response_cook = 'TRY AGAIN LATER!!!'; $('.knockout').html(response_cook); $(".knockout").css("color", "red"); $(".knockout").removeClass("knockout"); $("#active-popup").hide(); $("#popup-container").hide(); $('#thanksmsg').show().delay(10000).fadeOut(); $('#newsltr').hide(); $('#popup_nl').hide(); 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