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How To Find a Manufacturer or Supplier for a Product (2024) - Shopify New Zealand
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class="group inline-block w-full text-black hover:text-black" href="/nz/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nz/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nz/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nz/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nz/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" 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id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/nz/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea"/><meta itemProp="dateModified" content="2024-09-22T05:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/nz/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/nz/blog/topics/starting-up" class="no-underline hover:text-link-light-hover topic-link">Starting Up</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Find a Manufacturer or Supplier for a Product (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Excited about a new product concept but don’t know how to make it a reality? Learn how to find a manufacturer and bring your idea to life.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nz/blog/authors/corey-ferreira" class="no-underline" itemProp="url"><span itemProp="name">Corey Ferreira</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>22 Sept 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/find-manufacturer-supplier_7fda5b8e-1ac1-4f97-beff-26eac7d27241.jpg?v=1729895213&originalWidth=1848&originalHeight=782" alt="Cargo ship loaded with cargo boxes in water to represent find a manufacturer or supplier for a product." 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col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><div> <p>Finding the right products for your business can be challenging, whether you’re planning to manufacture your own or to <a href="/nz/blog/product-sourcing-apps">source from wholesale suppliers</a>. A good product isn’t always easy to identify, but with the right approach, you can find the perfect manufacturing partner for your ecommerce venture.</p> <p>This guide will walk you through <a href="/nz/blog/what-is-manufacturing-definition">finding a manufacturer</a> or supplier for your product, including tips on evaluating manufacturers, deciding between domestic and overseas options, and asking the right questions about supply chains. Let’s get started on sourcing the best products for your <a href="/nz/blog/ecommerce-business-blueprint">ecommerce business</a>.</p> <div class="relative aspect-video mb-8"> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/L05VyO_q7CU?si=4BVe3JUUu9--xlVF&autoplay=0" class="aspect-video absolute inset-0 w-full h-full"></div></div> <h2 id="1">What is a manufacturer?</h2> <p>A manufacturer is a business that transforms raw materials into finished goods. Manufacturers sell these goods to consumers, wholesalers, distributors, retailers, or other manufacturers, creating more complex products.</p> <div data-component-name="blog-cta-tailored-text" class="rounded-full bg-marketingBg mb-6 px-4 py-2.5"><a href="https://accounts.shopify.com/store-create?language=en&locale=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2F13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended text-sm leading-6 tracking-[-0.0175rem] !no-underline group hover:text-link-light-hover blog-cta-link">Click here to start selling online now with Shopify<span class="bg-black rounded-full flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 group-hover:translate-x-4 group-hover:opacity-0 duration-500 will-change-transform"><svg fill="currentColor" viewBox="0 0 14 10" height="10" width="14" xmlns="http://www.w3.org/2000/svg"><path stroke-linejoin="round" stroke-linecap="round" stroke="#F6F6F1" d="M8.96729 1.11719L13.0005 5.00012L8.96729 8.88306"></path><path stroke-linecap="round" stroke="#F6F6F1" d="M0.999512 5.00029H11.864"></path></svg></span></a></div> </div> <p>Most manufacturers specialize in a specific type of product. For example, you might work with:</p> <ul> <li>A glassware manufacturer for bottles and jars</li> <li>A cardboard box manufacturer for packaging</li> <li>A plastic goods manufacturer for containers</li> </ul> <p>Many retailers work with multiple manufacturers to build a diverse inventory for their store. This approach, known as <a href="/nz/blog/supplier-diversity">supplier diversity</a>, can help you create a unique product mix and reduce supply chain risks.</p> <div data-component-name="blog-cta-marketing" class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">Connect with manufacturers</p> <p>Find the perfect production partner to build inventory for your ecommerce store with our free sourcing and manufacturing outreach template.</p> <a class="marketing-button marketing-button--small" href="/first-sale/manufacturing-outreach-template" target="_blank">Learn More</a> </div> <h3>Is a manufacturer a supplier?</h3> <p>While all manufacturers are suppliers, not all suppliers are manufacturers. “Supplier” is a broader term that includes anyone who can provide you with products and inventory. This category encompasses manufacturers, wholesalers, and distributors.</p> <p>Before you start your search, it’s important to determine what type of supplier you need. Your choice may depend on your <a href="/nz/blog/business-model">ecommerce business model</a>. Understanding this will help you use the right terminology in your research. </p> <p>Common supplier options include:</p> <ul> <li>Manufacturers that produce your unique product idea</li> <li>Suppliers (who may also be manufacturers), wholesalers, or distributors that offer existing brands and products</li> <li> <a href="/nz/blog/dropshipping-suppliers">Dropshipping companies</a> that supply products and fulfill orders for existing brands</li> </ul> <div data-component-name="blog-cta-marketing" class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">Dropshipping with Shopify Collective</p> <p>Connect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.</p> <a href="/collective/retailer" class="marketing-button marketing-button--small">Explore Shopify Collective</a> </div> <h2 id="2">Domestic vs. overseas manufacturing</h2> <p>When planning to manufacture or wholesale products, you’ll need to decide whether to source domestically or from abroad. Each option has its pros and cons, so it’s worth considering both.</p> <p>A smart strategy is to secure two manufacturers: one domestic and one foreign. Here’s why:</p> <ol> <li>Your local manufacturer can serve as a backup.</li> <li>If international orders are delayed or incorrect, you can rely on your local supplier.</li> <li>While domestic suppliers are often more expensive, keeping products in stock and customers happy is worth the investment.</li> </ol> <p>Overseas manufacturing, particularly in countries like India, China, and Vietnam, often offers lower costs. According to <em>U.S. News & World Report</em>, these three countries ranked as having <a rel="nofollow noopener noreferrer" href="https://www.usnews.com/news/best-countries/rankings/cheap-manufacturing-costs" target="_blank">the cheapest overseas manufacturing costs</a>. However, consider factors beyond just price when making your decision.</p> <h2 id="3">How to find a manufacturer in 6 steps</h2> <p>Ready to turn your product ideas into reality? Follow these six steps to find the best manufacturers and suppliers for your business.</p> <ol> <li><a href="#11">Research your options</a></li> <li><a href="#12">Conduct outreach and collect information</a></li> <li><a href="#13">Communicate your designs</a></li> <li><a href="#14">Order samples and compare suppliers</a></li> <li><a href="#15">Negotiate with potential manufacturers</a></li> <li><a href="#16">Place your order</a></li> </ol> <h3 id="11">1. Research your options</h3> <p>Finding the right manufacturer is crucial for your success. They influence your product’s cost, quality, packaging, and shipping. Here are some tools to help you in your search:</p> <p><strong>Google: </strong>Start with a simple Google search for “manufacturers near me” to find local options. Review their websites, customer reviews, and product specialties.</p> <figure><img loading="lazy" style="float: none;" alt="Google Maps search results showing manufacturers in Hialeah, FL." src="https://cdn.shopify.com/s/files/1/0070/7032/files/googlemap.png?v=1726989980"> <figcaption>Google can help you find domestic manufacturing options.</figcaption> </figure> <p>Pro tip: Many suppliers’ websites may be outdated or lack robust information. Try various search terms like “wholesale,” “supplier,” and “distributor” to broaden your results. Familiarize yourself with Google’s <a rel="nofollow noopener noreferrer" href="https://support.google.com/websearch/answer/35890?sjid=13721296642789510444-NA" target="_blank">advanced search</a> features to refine your search.</p> <figure><img loading="lazy" style="float: none;" alt="Google search results for “jade roller manufacturer or distributor.”" src="https://cdn.shopify.com/s/files/1/0070/7032/files/googlesearch.png?v=1726989980"> <figcaption>Use different Google search terms to find new options.</figcaption> </figure> <p><strong>Referrals: </strong>Some of the best leads come from your network. Don’t hesitate to:</p> <ul> <li>Ask your professional contacts for supplier recommendations</li> <li>Reach out to successful entrepreneurs in your field for advice</li> <li>Join Facebook groups and online ecommerce communities for reviews and suggestions</li> </ul> <p>Even if a supplier isn’t the right fit, they might point you in the right direction. Industry insiders often have valuable contacts that could be perfect for your needs.</p> <p><strong>NAICS codes: </strong>The North American Industry Classification System (<a rel="nofollow noopener noreferrer" href="https://www.naics.com/" target="_blank">NAICS</a>) classifies manufacturers and products with specific codes. This system can help you find suppliers more easily, especially in professional directories. Check out the NAICS codes <a rel="nofollow noopener noreferrer" href="https://www.census.gov/naics/" target="_blank">for the United States</a> and <a rel="nofollow noopener noreferrer" href="https://www.statcan.gc.ca/eng/concepts/industry" target="_blank">Canada</a> to streamline your search.</p> <p>Once you’ve narrowed down your options, vet potential manufacturers thoroughly. Check the <a rel="nofollow noopener noreferrer" href="https://www.bbb.org/" target="_blank">Better Business Bureau (BBB)</a> for any complaints and browse customer reviews to ensure credibility.</p> <p><strong>Alibaba: </strong><a href="http://alibaba.com/">Alibaba</a> is a popular marketplace connecting you with manufacturers, primarily from China. You can <a href="/nz/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory">use Alibaba to find existing products</a> or connect with manufacturers for custom creations.</p> <figure><img loading="lazy" class="block block--bordered" style="float: none;" alt="Alibaba homepage showing a sale for wholesale beauty and fashion products." src="https://cdn.shopify.com/s/files/1/0070/7032/files/alibaba_68e9d6b5-4b76-444f-be59-6971a4a4f98d.png?v=1726989980"> <figcaption>Alibaba is a great way to connect with manufacturers for custom products.</figcaption> </figure> <p>When researching manufacturers on Alibaba, look for these qualifications:</p> <ul> <li> <strong>Gold supplier status</strong> (they pay for Alibaba membership)</li> <li> <strong>Verified status</strong> (a third-party evaluation services company or Alibaba has visited their facility)</li> <li> <strong>Trade assurance</strong> (free service protecting your orders from payment to delivery) </li> </ul> <p>Use filters to sort by certifications (like SA8000 for humane working conditions) to find manufacturers aligned with your business values. Also, ensure you’re dealing directly with manufacturers, not <a rel="nofollow noopener noreferrer" href="https://www.globalnegotiator.com/international-trade/dictionary/trading-company/" target="_blank">trading companies</a> acting as middlemen.</p> <p>“What I ideally wanted was to deal with a manufacturer and not a trading company since I didn’t want to pay extra to deal with a middleman,” says entrepreneur Corey Ferreira on his experience <a href="/nz/blog/75644165-how-i-imported-gaming-glasses-with-alibaba-and-made-2-416-51-in-5-weeks#findingsupplier">shortlisting glasses manufacturers on Alibaba</a>.</p> <p>“I wanted to work with a supplier that was at least five years active. Any business that was around on eyear seemed like a risk to me. There are of course always exceptions to this but I wanted to be safe.”</p> <p><strong>Manufacturing directories: </strong>Online supplier directories are another valuable resource. These catalogs contain profiles for thousands of manufacturers, wholesalers, and suppliers. Here are some popular options:</p> <p><strong>Online domestic directories:</strong></p> <ul> <li><a href="http://www.thomasnet.com/">Thomasnet</a></li> <li><a href="http://makersrow.com/">Maker’s Row</a></li> <li><a href="http://www.mfg.com/">MFG</a></li> <li><a href="http://www.kompass.com/selectcountry/">Kompass</a></li> <li><a rel="nofollow noopener noreferrer" href="https://www.nam.org/alliances/council-of-manufacturing-associations/member-organizations/" target="_blank">Council of Manufacturing Associations Member Organizations</a></li> </ul> <p><strong>Online overseas directories:</strong></p> <ul> <li> <a href="http://www.aliexpress.com/">AliExpress</a> (Check out our ultimate <a href="/nz/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">guide on AliExpress</a>)</li> <li><a href="http://www.indiamart.com/">Indiamart</a></li> <li><a href="http://www.trysourcify.com/">Sourcify</a></li> <li><a rel="nofollow noopener noreferrer" href="https://www.productgss.com/" target="_blank">Global Sourcing Specialists</a></li> <li><a rel="nofollow noopener noreferrer" href="https://www.dnb.com/business-directory/industry-analysis.manufacturing.html" target="_blank">Dun & Bradstreet</a></li> </ul> <h3 id="12">2. Conduct outreach and collect information</h3> <p>After identifying potential manufacturers, it’s time to gather quotes. Aim to get at least three quotes to compare your options. For local manufacturers, consider arranging a facilities tour or office visit to get a firsthand look at their operations.</p> <p>Beyond pricing, here are key questions to ask:</p> <ol> <li> <strong>Can they handle custom orders? </strong>Assess whether they have the skills, resources, and automation features to create your specific product.</li> <li> <strong>What are their lead times?</strong> Ensure they can deliver products quickly enough to keep your customers happy and your inventory stocked.</li> <li> <strong>What are the shipping costs?</strong> Shipping is a significant expense for small businesses. Understanding <a href="/nz/blog/competitive-shipping-as-a-small-shop">shipping costs</a> helps you determine their impact on your bottom line.</li> <li> <strong>What are their minimum order quantities (MOQs)? </strong>While it’s best not to lead with this question, you’ll need to know the minimum number of items required for production. Remember, this is often negotiable. </li> <li> <strong>What’s the cost per unit? </strong>Negotiate this alongside MOQs. Generally, larger orders can lead to lower per-unit costs. </li> <li> <strong>Can they offer exclusivity?</strong> If you’re investing in tooling, ensure they won’t allow others to use it. You might also explore territorial, market, or total exclusivity options, or even <a href="/nz/blog/what-is-private-label">private label goods</a>.</li> <li> <strong>Are there setup fees?</strong> Some manufacturers charge fees to prepare equipment for your production run. </li> <li> <strong>What’s their defect policy?</strong> Clarify who covers the cost for incorrect or defective items, including shipping and duties.</li> <li> <strong>Is the manufacturer sustainable and ethical? </strong>Inquire about factory conditions and their impact on workers and the environment.</li> </ol> <p><strong>Negotiating minimum order quantities: </strong>As a first-time buyer, you’ll quickly become familiar with “minimum order quantity.” Manufacturers often require commitments to purchase hundreds or even thousands of units for initial orders. MOQs are almost always negotiable.</p> <p>To negotiate effectively:</p> <ol> <li>Understand the reason behind the supplier’s minimum. Is it due to upfront work? Do they prefer larger buyers?</li> <li>Use this understanding to propose a compelling counter-offer.</li> </ol> <p><strong>Discussing payment terms: </strong>Many suppliers require new businesses to pay for full orders upfront. This is crucial to know, as <a href="/capital-inventory-funding">inventory is a major cost</a> for ecommerce businesses. Ask about payment terms for future orders as well.</p> <p><strong>Getting responses from suppliers: </strong>Suppliers often receive numerous quote requests, which can lead to slow responses or even ignored emails. Do the following to increase your chances of a response:</p> <ul> <li> <strong>Keep emails focused: </strong>Your first email should be clear and concise, assessing potential fit at a high level. Focus on what suppliers care about most, like sourcing details. </li> <li> <strong>Ask for what you need: </strong>While it’s important to ask about pricing for multiple quantities, avoid overwhelming suppliers with too many questions. Stick to essential information.</li> <li> <strong>Prepare:</strong> If you’re unsure about your request, consider a quick phone call or a single-question email to clarify before sending a full inquiry.</li> </ul> <p>Many reputable manufacturers are open to negotiating payment terms. One strategy to consider is proposing a 50/50 split: 50% upfront and 50% after receiving the shipment. This approach balances risk for both parties.</p> <p><strong>Communicating with manufacturers and suppliers: </strong>When starting your online business, you’ll likely handle manufacturer communication yourself. You can do this via phone, email, or text. For local manufacturers, you can also arrange in-person meetings.</p> <p>Look for trading companies that are responsive and eager to work with you. If a potential partner is slow to respond or send samples, they may not be the best fit for your business.</p> <div data-guide="shipping" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/oie_18181349Nu3swh07.gif" data-component-name="blog-CTA-shipping"></div> <h3 id="13">3. Communicate your designs</h3> <p>After initial discussions with potential manufacturers, it’s time to share your product design. While some manufacturers offer <a href="/nz/blog/product-development-process">product development services</a> with prototyping and 3D modeling, they can be costly. Consider these alternative ways to communicate your ideas: </p> <ul> <li>Sketches</li> <li>Written instructions</li> <li>Reference photos </li> </ul> <p>If your chosen manufacturer doesn’t offer design services, you can find freelancers on platforms like <a rel="nofollow noopener noreferrer" href="https://www.fiverr.com/" target="_blank">Fiverr</a> or <a rel="nofollow noopener noreferrer" href="https://www.upwork.com/" target="_blank">Upwork</a> to create professional drawings. Look for:</p> <ul> <li>Industrustial designers</li> <li>Product designers</li> <li>Computer-aided design (CAD) experts</li> </ul> <p>Another option is to work with a local designer to <a href="/nz/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product">develop prototypes</a> and custom molds. This approach could be more cost-effective than going through a manufacturer.</p> <h3 id="14">4. Order samples and compare suppliers</h3> <p>Before moving to full production, always get <a href="/nz/retail/product-sampling">product samples</a> to test. Once you’re satisfied with a sample:</p> <ol> <li>Date and sign it</li> <li>Keep one or two for yourself as control samples</li> </ol> <p>These control samples serve as a quality assurance tool and help maintain consistency in your products. For example, if you receive a shipment with incorrect colors, you can reference the control sample to show the discrepancy.</p> <h3 id="15">5. Negotiate with potential manufacturers </h3> <p>Even after receiving samples, there’s still room to negotiate terms on payment or MOQ. When negotiating:</p> <ol> <li>Consider the manufacturer’s perspective</li> <li>Aim for a win-win situation where both parties profit</li> <li>Focus on building a long-term, healthy supplier relationship</li> </ol> <p>Remember, the goal isn’t to exploit your manufacturing partner for the lowest price, but to create a mutually beneficial partnership.</p> <h3 id="16">6. Place your order</h3> <p>Once you’ve completed quality control checks and ensured every product meets your standards, you’re ready to place your order and kickstart the production process.</p> <h2 id="4">Evaluating cost vs. quality</h2> <h3>The impact of material quality on pricing</h3> <p>Higher quality materials often come with additional fees. For example, switching from cotton for cashmere when <a href="/nz/blog/wholesale-clothing-vendors">manufacturing apparel</a> will increase costs. While premium materials can boost a product’s <a href="/nz/blog/perceived-value">perceived value</a>, there’s a short-term trade-off:</p> <ul> <li>Higher upfront investment in inventory</li> <li>Longer wait to <a href="/nz/blog/wholesale-products-for-resale">recoup costs</a> through sales</li> </ul> <h3>Balancing cost savings with product durability</h3> <p>Consider the following when deciding between durable and less durable products:</p> <ul> <li>Non-durable products may impact customer satisfaction but can lead to repeat business</li> <li>Durable products last longer and can command premium prices, but are more expensive to source</li> </ul> <p>Conduct <a href="/nz/blog/what-is-market-research">market research</a> to determine how important product durability is to your target audience. For example:</p> <ul> <li>Budget-conscious customers might prefer a $5 umbrella that lasts one season</li> <li>High-income clients may invest in premium, long-lasting items</li> </ul> <h3>Identifying hidden costs in manufacturing</h3> <p>The initial quote from your supplier isn’t always the final figure. Be aware of potential additional costs, especially when working with overseas manufacturing partners or <a href="/nz/blog/wholesale-suppliers">wholesale suppliers</a>, including:</p> <ul> <li>International shipping, including customs duties and tariffs </li> <li>Currency exchange rates</li> <li>Third-party quality control or inspection checks</li> <li>Rework and defect costs if the original sample isn’t up to standard</li> <li>Tooling expenses for custom molds or machines </li> </ul> <h2>Moving forward with your supply partners</h2> <p>Sourcing suppliers and manufacturers is one of the biggest <a href="/nz/blog/cost-to-start-business">costs of starting a business</a>. Finding partners that are a good fit and that meet quality control standards is crucial for your new venture, even though it can be challenging.</p> <p>Don’t get discouraged if you hit roadblocks along the way. In most cases, finding the perfect partner just requires a little more patience and perseverance. Keep at it, and you’ll find the right match for your business.</p> <p><em>Illustration by Pete Ryan</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/nz/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/nz/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/nz/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/nz/blog/start-online-boutique">How to Start an Online Boutique- A Complete Playbook</a></li><li class="mt-2"><a href="/nz/blog/private-label">How To Find Private Label Products and Start Selling</a></li><li class="mt-2"><a href="/nz/blog/wholesale-suppliers">How to Find the Right Wholesale Supplier for Your Business</a></li><li class="mt-2"><a href="/nz/blog/how-to-build-a-brand">How to Build Your Own Brand From Scratch in 7 Steps</a></li><li class="mt-2"><a href="/nz/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/nz/blog/bakery-business-plan">How to Write a Bakery Business Plan- Your Recipe for Success</a></li><li class="mt-2"><a href="/nz/blog/36179141-how-one-couple-raised-over-500-of-their-crowdfunding-goal-on-kickstarter-in-28-days-without-an-audience">How One Couple Raised Over 500% of Their Crowdfunding Goal on Kickstarter in 28 Days Without an Audience</a></li></ul></div><div id="faq-section" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="5">How to find a manufacturer FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What does manufacturing mean?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Manufacturing is the process of transforming raw materials into finished products using tools, labor, and machinery. It’s an industrial process that enables mass production of goods through advanced technologies and assembly processes.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the types of manufacturing?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Common types of manufacturing include:</p> <ul> <li>3D printing</li> <li>Repetitive manufacturing</li> <li>Discrete manufacturing</li> <li>Job shop manufacturing</li> <li>Continuous process</li> <li>Batch process</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is an example of manufacturing?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The clothing industry is a great example of various manufacturing processes. A typical clothing manufacturer’s process might include:</p> <ol> <li>Fabric receiving and relaxing</li> <li>Form layout</li> <li>Laying</li> <li>Marking</li> <li>Cutting</li> <li>Screen printing</li> <li>Sewing</li> <li>Quality checks</li> </ol> <p>All these steps contribute to creating a single garment.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I find a manufacturer?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>You can find manufacturers via various channels, including:</p> <ul> <li>Alibaba</li> <li>Free online directories</li> <li>Google searches</li> <li>Referrals from industry contacts</li> <li>NAICS codes</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I reach out to a manufacturer?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Once you’ve shortlisted potential manufacturers, reach out via email. Some suppliers also offer online contact forms to request more information about their manufacturing process. Keep your initial communication clear, concise, and focused on your specific needs.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I determine if a manufacturer is reputable?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ol> <li>Check for spelling errors on their website and communications.</li> <li>Verify that the business is properly registered. </li> <li>Confirm their registered address.</li> <li>Find and verify their contact number. </li> <li>Ask for references from current or past clients. </li> <li>Look for online reviews and testimonials.</li> <li>Check their presence on social media platforms.</li> </ol> </div> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start 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(2024)","publishedAt":"2024-09-22T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/find-manufacturer-supplier_7fda5b8e-1ac1-4f97-beff-26eac7d27241.jpg?v=1729895213","altText":"Cargo ship loaded with cargo boxes in water to represent find a manufacturer or supplier for a product.","width":1848,"height":970},"tags":["Resource","Starting Up"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eFinding the right products for your business can be challenging, whether you’re planning to manufacture your own or to \u003ca href=\"/blog/product-sourcing-apps\"\u003esource from wholesale suppliers\u003c/a\u003e. A good product isn’t always easy to identify, but with the right approach, you can find the perfect manufacturing partner for your ecommerce venture.\u003c/p\u003e\n\u003cp\u003eThis guide will walk you through \u003ca href=\"/blog/what-is-manufacturing-definition\"\u003efinding a manufacturer\u003c/a\u003e or supplier for your product, including tips on evaluating manufacturers, deciding between domestic and overseas options, and asking the right questions about supply chains. Let’s get started on sourcing the best products for your \u003ca href=\"/blog/ecommerce-business-blueprint\"\u003eecommerce business\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\n\u003ciframe src=\"https://www.youtube.com/embed/L05VyO_q7CU?si=4BVe3JUUu9--xlVF\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eWhat is a manufacturer?\u003c/h2\u003e\n\u003cp\u003eA manufacturer is a business that transforms raw materials into finished goods. Manufacturers sell these goods to consumers, wholesalers, distributors, retailers, or other manufacturers, creating more complex products.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-tailored-text\" class=\"rounded-full bg-marketingBg mb-6 px-4 py-2.5\"\u003e\u003ca href=\"https://accounts.shopify.com/store-create?language=en\u0026amp;locale=en\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2F13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\u0026amp;signup_types[]=paid_trial_experience\" class=\"flex justify-between align-middle font-aktivgroteskextended text-sm leading-6 tracking-[-0.0175rem] !no-underline group hover:text-link-light-hover blog-cta-link\"\u003eClick here to start selling online now with Shopify\u003cspan class=\"bg-black rounded-full flex justify-center items-center w-6 h-6 ml-4 my-auto [\u0026amp;_svg]:w-6 group-hover:translate-x-4 group-hover:opacity-0 duration-500 will-change-transform\"\u003e\u003csvg fill=\"currentColor\" viewbox=\"0 0 14 10\" height=\"10\" width=\"14\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M8.96729 1.11719L13.0005 5.00012L8.96729 8.88306\"\u003e\u003c/path\u003e\u003cpath stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M0.999512 5.00029H11.864\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003eMost manufacturers specialize in a specific type of product. For example, you might work with:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA glassware manufacturer for bottles and jars\u003c/li\u003e\n\u003cli\u003eA cardboard box manufacturer for packaging\u003c/li\u003e\n\u003cli\u003eA plastic goods manufacturer for containers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany retailers work with multiple manufacturers to build a diverse inventory for their store. This approach, known as \u003ca href=\"/blog/supplier-diversity\"\u003esupplier diversity\u003c/a\u003e, can help you create a unique product mix and reduce supply chain risks.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with manufacturers\u003c/p\u003e\n\u003cp\u003eFind the perfect production partner to build inventory for your ecommerce store with our free sourcing and manufacturing outreach template.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/first-sale/manufacturing-outreach-template\" target=\"_blank\"\u003eLearn More\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eIs a manufacturer a supplier?\u003c/h3\u003e\n\u003cp\u003eWhile all manufacturers are suppliers, not all suppliers are manufacturers. “Supplier” is a broader term that includes anyone who can provide you with products and inventory. This category encompasses manufacturers, wholesalers, and distributors.\u003c/p\u003e\n\u003cp\u003eBefore you start your search, it’s important to determine what type of supplier you need. Your choice may depend on your \u003ca href=\"/blog/business-model\"\u003eecommerce business model\u003c/a\u003e. Understanding this will help you use the right terminology in your research. \u003c/p\u003e\n\u003cp\u003eCommon supplier options include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eManufacturers that produce your unique product idea\u003c/li\u003e\n\u003cli\u003eSuppliers (who may also be manufacturers), wholesalers, or distributors that offer existing brands and products\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/dropshipping-suppliers\"\u003eDropshipping companies\u003c/a\u003e that supply products and fulfill orders for existing brands\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca href=\"/collective/retailer\" class=\"marketing-button marketing-button--small\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eDomestic vs. overseas manufacturing\u003c/h2\u003e\n\u003cp\u003eWhen planning to manufacture or wholesale products, you’ll need to decide whether to source domestically or from abroad. Each option has its pros and cons, so it’s worth considering both.\u003c/p\u003e\n\u003cp\u003eA smart strategy is to secure two manufacturers: one domestic and one foreign. Here’s why:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eYour local manufacturer can serve as a backup.\u003c/li\u003e\n\u003cli\u003eIf international orders are delayed or incorrect, you can rely on your local supplier.\u003c/li\u003e\n\u003cli\u003eWhile domestic suppliers are often more expensive, keeping products in stock and customers happy is worth the investment.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eOverseas manufacturing, particularly in countries like India, China, and Vietnam, often offers lower costs. According to \u003cem\u003eU.S. News \u0026amp; World Report\u003c/em\u003e, these three countries ranked as having \u003ca rel=\"nofollow\" href=\"https://www.usnews.com/news/best-countries/rankings/cheap-manufacturing-costs\" target=\"_blank\"\u003ethe cheapest overseas manufacturing costs\u003c/a\u003e. However, consider factors beyond just price when making your decision.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to find a manufacturer in 6 steps\u003c/h2\u003e\n\u003cp\u003eReady to turn your product ideas into reality? Follow these six steps to find the best manufacturers and suppliers for your business.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eResearch your options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eConduct outreach and collect information\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eCommunicate your designs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eOrder samples and compare suppliers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eNegotiate with potential manufacturers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003ePlace your order\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Research your options\u003c/h3\u003e\n\u003cp\u003eFinding the right manufacturer is crucial for your success. They influence your product’s cost, quality, packaging, and shipping. Here are some tools to help you in your search:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoogle: \u003c/strong\u003eStart with a simple Google search for “manufacturers near me” to find local options. Review their websites, customer reviews, and product specialties.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"Google Maps search results showing manufacturers in Hialeah, FL.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googlemap.png?v=1726989980\"\u003e\n\u003cfigcaption\u003eGoogle can help you find domestic manufacturing options.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePro tip: Many suppliers’ websites may be outdated or lack robust information. Try various search terms like “wholesale,” “supplier,” and “distributor” to broaden your results. Familiarize yourself with Google’s \u003ca rel=\"nofollow\" href=\"https://support.google.com/websearch/answer/35890?sjid=13721296642789510444-NA\" target=\"_blank\"\u003eadvanced search\u003c/a\u003e features to refine your search.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"Google search results for “jade roller manufacturer or distributor.”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googlesearch.png?v=1726989980\"\u003e\n\u003cfigcaption\u003eUse different Google search terms to find new options.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eReferrals: \u003c/strong\u003eSome of the best leads come from your network. Don’t hesitate to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAsk your professional contacts for supplier recommendations\u003c/li\u003e\n\u003cli\u003eReach out to successful entrepreneurs in your field for advice\u003c/li\u003e\n\u003cli\u003eJoin Facebook groups and online ecommerce communities for reviews and suggestions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEven if a supplier isn’t the right fit, they might point you in the right direction. Industry insiders often have valuable contacts that could be perfect for your needs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNAICS codes: \u003c/strong\u003eThe North American Industry Classification System (\u003ca rel=\"nofollow\" href=\"https://www.naics.com/\" target=\"_blank\"\u003eNAICS\u003c/a\u003e) classifies manufacturers and products with specific codes. This system can help you find suppliers more easily, especially in professional directories. Check out the NAICS codes \u003ca rel=\"nofollow\" href=\"https://www.census.gov/naics/\" target=\"_blank\"\u003efor the United States\u003c/a\u003e and \u003ca rel=\"nofollow\" href=\"https://www.statcan.gc.ca/eng/concepts/industry\" target=\"_blank\"\u003eCanada\u003c/a\u003e to streamline your search.\u003c/p\u003e\n\u003cp\u003eOnce you’ve narrowed down your options, vet potential manufacturers thoroughly. Check the \u003ca rel=\"nofollow\" href=\"https://www.bbb.org/\" target=\"_blank\"\u003eBetter Business Bureau (BBB)\u003c/a\u003e for any complaints and browse customer reviews to ensure credibility.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlibaba: \u003c/strong\u003e\u003ca href=\"http://alibaba.com/\"\u003eAlibaba\u003c/a\u003e is a popular marketplace connecting you with manufacturers, primarily from China. You can \u003ca href=\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003euse Alibaba to find existing products\u003c/a\u003e or connect with manufacturers for custom creations.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"Alibaba homepage showing a sale for wholesale beauty and fashion products.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/alibaba_68e9d6b5-4b76-444f-be59-6971a4a4f98d.png?v=1726989980\"\u003e\n\u003cfigcaption\u003eAlibaba is a great way to connect with manufacturers for custom products.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen researching manufacturers on Alibaba, look for these qualifications:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGold supplier status\u003c/strong\u003e (they pay for Alibaba membership)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerified status\u003c/strong\u003e (a third-party evaluation services company or Alibaba has visited their facility)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrade assurance\u003c/strong\u003e (free service protecting your orders from payment to delivery) \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUse filters to sort by certifications (like SA8000 for humane working conditions) to find manufacturers aligned with your business values. Also, ensure you’re dealing directly with manufacturers, not \u003ca rel=\"nofollow\" href=\"https://www.globalnegotiator.com/international-trade/dictionary/trading-company/\" target=\"_blank\"\u003etrading companies\u003c/a\u003e acting as middlemen.\u003c/p\u003e\n\u003cp\u003e“What I ideally wanted was to deal with a manufacturer and not a trading company since I didn’t want to pay extra to deal with a middleman,” says entrepreneur Corey Ferreira on his experience \u003ca href=\"/blog/75644165-how-i-imported-gaming-glasses-with-alibaba-and-made-2-416-51-in-5-weeks#findingsupplier\"\u003eshortlisting glasses manufacturers on Alibaba\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“I wanted to work with a supplier that was at least five years active. Any business that was around on eyear seemed like a risk to me. There are of course always exceptions to this but I wanted to be safe.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturing directories: \u003c/strong\u003eOnline supplier directories are another valuable resource. These catalogs contain profiles for thousands of manufacturers, wholesalers, and suppliers. Here are some popular options:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOnline domestic directories:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.thomasnet.com/\"\u003eThomasnet\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://makersrow.com/\"\u003eMaker’s Row\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.mfg.com/\"\u003eMFG\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.kompass.com/selectcountry/\"\u003eKompass\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.nam.org/alliances/council-of-manufacturing-associations/member-organizations/\" target=\"_blank\"\u003eCouncil of Manufacturing Associations Member Organizations\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOnline overseas directories:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"http://www.aliexpress.com/\"\u003eAliExpress\u003c/a\u003e (Check out our ultimate \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eguide on AliExpress\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.indiamart.com/\"\u003eIndiamart\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.trysourcify.com/\"\u003eSourcify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.productgss.com/\" target=\"_blank\"\u003eGlobal Sourcing Specialists\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow\" href=\"https://www.dnb.com/business-directory/industry-analysis.manufacturing.html\" target=\"_blank\"\u003eDun \u0026amp; Bradstreet\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e2. Conduct outreach and collect information\u003c/h3\u003e\n\u003cp\u003eAfter identifying potential manufacturers, it’s time to gather quotes. Aim to get at least three quotes to compare your options. For local manufacturers, consider arranging a facilities tour or office visit to get a firsthand look at their operations.\u003c/p\u003e\n\u003cp\u003eBeyond pricing, here are key questions to ask:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan they handle custom orders? \u003c/strong\u003eAssess whether they have the skills, resources, and automation features to create your specific product.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat are their lead times?\u003c/strong\u003e Ensure they can deliver products quickly enough to keep your customers happy and your inventory stocked.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat are the shipping costs?\u003c/strong\u003e Shipping is a significant expense for small businesses. Understanding \u003ca href=\"/blog/competitive-shipping-as-a-small-shop\"\u003eshipping costs\u003c/a\u003e helps you determine their impact on your bottom line.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat are their minimum order quantities (MOQs)? \u003c/strong\u003eWhile it’s best not to lead with this question, you’ll need to know the minimum number of items required for production. Remember, this is often negotiable. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat’s the cost per unit? \u003c/strong\u003eNegotiate this alongside MOQs. Generally, larger orders can lead to lower per-unit costs. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan they offer exclusivity?\u003c/strong\u003e If you’re investing in tooling, ensure they won’t allow others to use it. You might also explore territorial, market, or total exclusivity options, or even \u003ca href=\"/blog/what-is-private-label\"\u003eprivate label goods\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAre there setup fees?\u003c/strong\u003e Some manufacturers charge fees to prepare equipment for your production run. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat’s their defect policy?\u003c/strong\u003e Clarify who covers the cost for incorrect or defective items, including shipping and duties.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs the manufacturer sustainable and ethical? \u003c/strong\u003eInquire about factory conditions and their impact on workers and the environment.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNegotiating minimum order quantities: \u003c/strong\u003eAs a first-time buyer, you’ll quickly become familiar with “minimum order quantity.” Manufacturers often require commitments to purchase hundreds or even thousands of units for initial orders. MOQs are almost always negotiable.\u003c/p\u003e\n\u003cp\u003eTo negotiate effectively:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eUnderstand the reason behind the supplier’s minimum. Is it due to upfront work? Do they prefer larger buyers?\u003c/li\u003e\n\u003cli\u003eUse this understanding to propose a compelling counter-offer.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eDiscussing payment terms: \u003c/strong\u003eMany suppliers require new businesses to pay for full orders upfront. This is crucial to know, as \u003ca href=\"/capital-inventory-funding\"\u003einventory is a major cost\u003c/a\u003e for ecommerce businesses. Ask about payment terms for future orders as well.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGetting responses from suppliers: \u003c/strong\u003eSuppliers often receive numerous quote requests, which can lead to slow responses or even ignored emails. Do the following to increase your chances of a response:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep emails focused: \u003c/strong\u003eYour first email should be clear and concise, assessing potential fit at a high level. Focus on what suppliers care about most, like sourcing details. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsk for what you need: \u003c/strong\u003eWhile it’s important to ask about pricing for multiple quantities, avoid overwhelming suppliers with too many questions. Stick to essential information.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare:\u003c/strong\u003e If you’re unsure about your request, consider a quick phone call or a single-question email to clarify before sending a full inquiry.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany reputable manufacturers are open to negotiating payment terms. One strategy to consider is proposing a 50/50 split: 50% upfront and 50% after receiving the shipment. This approach balances risk for both parties.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommunicating with manufacturers and suppliers: \u003c/strong\u003eWhen starting your online business, you’ll likely handle manufacturer communication yourself. You can do this via phone, email, or text. For local manufacturers, you can also arrange in-person meetings.\u003c/p\u003e\n\u003cp\u003eLook for trading companies that are responsive and eager to work with you. If a potential partner is slow to respond or send samples, they may not be the best fit for your business.\u003c/p\u003e\n\u003cdiv data-guide=\"shipping\"\u003e\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e3. Communicate your designs\u003c/h3\u003e\n\u003cp\u003eAfter initial discussions with potential manufacturers, it’s time to share your product design. While some manufacturers offer \u003ca href=\"/blog/product-development-process\"\u003eproduct development services\u003c/a\u003e with prototyping and 3D modeling, they can be costly. Consider these alternative ways to communicate your ideas: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSketches\u003c/li\u003e\n\u003cli\u003eWritten instructions\u003c/li\u003e\n\u003cli\u003eReference photos \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf your chosen manufacturer doesn’t offer design services, you can find freelancers on platforms like \u003ca rel=\"nofollow\" href=\"https://www.fiverr.com/\" target=\"_blank\"\u003eFiverr\u003c/a\u003e or \u003ca rel=\"nofollow\" href=\"https://www.upwork.com/\" target=\"_blank\"\u003eUpwork\u003c/a\u003e to create professional drawings. Look for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndustrustial designers\u003c/li\u003e\n\u003cli\u003eProduct designers\u003c/li\u003e\n\u003cli\u003eComputer-aided design (CAD) experts\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAnother option is to work with a local designer to \u003ca href=\"/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\"\u003edevelop prototypes\u003c/a\u003e and custom molds. This approach could be more cost-effective than going through a manufacturer.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Order samples and compare suppliers\u003c/h3\u003e\n\u003cp\u003eBefore moving to full production, always get \u003ca href=\"/retail/product-sampling\"\u003eproduct samples\u003c/a\u003e to test. Once you’re satisfied with a sample:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eDate and sign it\u003c/li\u003e\n\u003cli\u003eKeep one or two for yourself as control samples\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThese control samples serve as a quality assurance tool and help maintain consistency in your products. For example, if you receive a shipment with incorrect colors, you can reference the control sample to show the discrepancy.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Negotiate with potential manufacturers \u003c/h3\u003e\n\u003cp\u003eEven after receiving samples, there’s still room to negotiate terms on payment or MOQ. When negotiating:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eConsider the manufacturer’s perspective\u003c/li\u003e\n\u003cli\u003eAim for a win-win situation where both parties profit\u003c/li\u003e\n\u003cli\u003eFocus on building a long-term, healthy supplier relationship\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eRemember, the goal isn’t to exploit your manufacturing partner for the lowest price, but to create a mutually beneficial partnership.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Place your order\u003c/h3\u003e\n\u003cp\u003eOnce you’ve completed quality control checks and ensured every product meets your standards, you’re ready to place your order and kickstart the production process.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eEvaluating cost vs. quality\u003c/h2\u003e\n\u003ch3\u003eThe impact of material quality on pricing\u003c/h3\u003e\n\u003cp\u003eHigher quality materials often come with additional fees. For example, switching from cotton for cashmere when \u003ca href=\"/blog/wholesale-clothing-vendors\"\u003emanufacturing apparel\u003c/a\u003e will increase costs. While premium materials can boost a product’s \u003ca href=\"/blog/perceived-value\"\u003eperceived value\u003c/a\u003e, there’s a short-term trade-off:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigher upfront investment in inventory\u003c/li\u003e\n\u003cli\u003eLonger wait to \u003ca href=\"/blog/wholesale-products-for-resale\"\u003erecoup costs\u003c/a\u003e through sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eBalancing cost savings with product durability\u003c/h3\u003e\n\u003cp\u003eConsider the following when deciding between durable and less durable products:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-durable products may impact customer satisfaction but can lead to repeat business\u003c/li\u003e\n\u003cli\u003eDurable products last longer and can command premium prices, but are more expensive to source\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConduct \u003ca href=\"/blog/what-is-market-research\"\u003emarket research\u003c/a\u003e to determine how important product durability is to your target audience. For example:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBudget-conscious customers might prefer a $5 umbrella that lasts one season\u003c/li\u003e\n\u003cli\u003eHigh-income clients may invest in premium, long-lasting items\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eIdentifying hidden costs in manufacturing\u003c/h3\u003e\n\u003cp\u003eThe initial quote from your supplier isn’t always the final figure. Be aware of potential additional costs, especially when working with overseas manufacturing partners or \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesale suppliers\u003c/a\u003e, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInternational shipping, including customs duties and tariffs \u003c/li\u003e\n\u003cli\u003eCurrency exchange rates\u003c/li\u003e\n\u003cli\u003eThird-party quality control or inspection checks\u003c/li\u003e\n\u003cli\u003eRework and defect costs if the original sample isn’t up to standard\u003c/li\u003e\n\u003cli\u003eTooling expenses for custom molds or machines \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eMoving forward with your supply partners\u003c/h2\u003e\n\u003cp\u003eSourcing suppliers and manufacturers is one of the biggest \u003ca href=\"/blog/cost-to-start-business\"\u003ecosts of starting a business\u003c/a\u003e. Finding partners that are a good fit and that meet quality control standards is crucial for your new venture, even though it can be challenging.\u003c/p\u003e\n\u003cp\u003eDon’t get discouraged if you hit roadblocks along the way. In most cases, finding the perfect partner just requires a little more patience and perseverance. Keep at it, and you’ll find the right match for your business.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eHow to find a manufacturer FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does manufacturing mean?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eManufacturing is the process of transforming raw materials into finished products using tools, labor, and machinery. It’s an industrial process that enables mass production of goods through advanced technologies and assembly processes.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the types of manufacturing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCommon types of manufacturing include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e3D printing\u003c/li\u003e\n\u003cli\u003eRepetitive manufacturing\u003c/li\u003e\n\u003cli\u003eDiscrete manufacturing\u003c/li\u003e\n\u003cli\u003eJob shop manufacturing\u003c/li\u003e\n\u003cli\u003eContinuous process\u003c/li\u003e\n\u003cli\u003eBatch process\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of manufacturing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe clothing industry is a great example of various manufacturing processes. A typical clothing manufacturer’s process might include:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eFabric receiving and relaxing\u003c/li\u003e\n\u003cli\u003eForm layout\u003c/li\u003e\n\u003cli\u003eLaying\u003c/li\u003e\n\u003cli\u003eMarking\u003c/li\u003e\n\u003cli\u003eCutting\u003c/li\u003e\n\u003cli\u003eScreen printing\u003c/li\u003e\n\u003cli\u003eSewing\u003c/li\u003e\n\u003cli\u003eQuality checks\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAll these steps contribute to creating a single garment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I find a manufacturer?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can find manufacturers via various channels, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlibaba\u003c/li\u003e\n\u003cli\u003eFree online directories\u003c/li\u003e\n\u003cli\u003eGoogle searches\u003c/li\u003e\n\u003cli\u003eReferrals from industry contacts\u003c/li\u003e\n\u003cli\u003eNAICS codes\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I reach out to a manufacturer?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOnce you’ve shortlisted potential manufacturers, reach out via email. Some suppliers also offer online contact forms to request more information about their manufacturing process. Keep your initial communication clear, concise, and focused on your specific needs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I determine if a manufacturer is reputable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eCheck for spelling errors on their website and communications.\u003c/li\u003e\n\u003cli\u003eVerify that the business is properly registered. \u003c/li\u003e\n\u003cli\u003eConfirm their registered address.\u003c/li\u003e\n\u003cli\u003eFind and verify their contact number. \u003c/li\u003e\n\u003cli\u003eAsk for references from current or past clients. \u003c/li\u003e\n\u003cli\u003eLook for online reviews and testimonials.\u003c/li\u003e\n\u003cli\u003eCheck their presence on social media platforms.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Excited about a new product concept but don’t know how to make it a reality? Learn how to find a manufacturer and bring your idea to life.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Finding a manufacturer or supplier.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?v=1605030754\"\u003e\u003c/p\u003e\n\u003cp\u003eExcited about a new product concept but don’t know how to make it a reality? Learn how to find a manufacturer and bring your idea to life.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Find a Manufacturer or Supplier for a Product (2024)","description":"Excited about a new product concept but don’t know how to make it a reality? Learn how to find a manufacturer and bring your idea to life."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-GB\":\"https://www.shopify.com/uk/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-AU\":\"https://www.shopify.com/au/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-ID\":\"https://www.shopify.com/id/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-NZ\":\"https://www.shopify.com/nz/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-ZA\":\"https://www.shopify.com/za/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-NG\":\"https://www.shopify.com/ng/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-PH\":\"https://www.shopify.com/ph/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-SG\":\"https://www.shopify.com/sg/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-HK\":\"https://www.shopify.com/hk/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-IE\":\"https://www.shopify.com/ie/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"en-MY\":\"https://www.shopify.com/my/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"pt\":\"https://www.shopify.com/br/blog/como-conseguir-fornecedor\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"de\":\"https://www.shopify.com/de/blog/tech-stack-fuer-content-ersteller\",\"es\":\"https://www.shopify.com/es/blog/proveedores\",\"fr\":\"https://www.shopify.com/fr/blog/52714885-sourcing-comment-trouver-un-grossiste-un-fabricant-ou-un-fournisseur-pour-votre-idee-de-produit\",\"it\":\"https://www.shopify.com/it/blog/come-trovare-fornitori-per-aprire-un-negozio\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Start an Online Boutique- A Complete Playbook\",\"url\":\"blog/start-online-boutique\"},{\"title\":\"How To Find Private Label Products and Start Selling\",\"url\":\"blog/private-label\"},{\"title\":\"How to Find the Right Wholesale Supplier for Your Business\",\"url\":\"blog/wholesale-suppliers\"},{\"title\":\"How to Build Your Own Brand From Scratch in 7 Steps\",\"url\":\"blog/how-to-build-a-brand\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How to Write a Bakery Business Plan- Your Recipe for Success\",\"url\":\"blog/bakery-business-plan\"},{\"title\":\"How One Couple Raised Over 500% of Their Crowdfunding Goal on Kickstarter in 28 Days Without an Audience\",\"url\":\"blog/36179141-how-one-couple-raised-over-500-of-their-crowdfunding-goal-on-kickstarter-in-28-days-without-an-audience\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Examples and Tips for Beautiful Ecommerce Website Design\",\"tags\":[\"Brand\",\"Resource\",\"Sell Online\"],\"handle\":\"best-ecommerce-sites\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders_34936283-c28e-41b7-89a9-2d94ce67b509.jpg?v=1691009868\",\"imageAltText\":\"Illustration of a person designing a website on a computer\",\"modifiedAt\":\"2024-02-21\",\"contentHtml\":\"\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/find-manufacturer-supplier_7fda5b8e-1ac1-4f97-beff-26eac7d27241.jpg?v=1729895213","imageAltText":"Cargo ship loaded with cargo boxes in water to represent find a manufacturer or supplier for a product.","imageClass":"","modifiedAt":"22 Sept 2024","modifiedAtRaw":"2024-09-22T05:30:00Z"},"metaDescription":"Excited about a new product concept but don’t know how to make it a reality? Learn how to find a manufacturer and bring your idea to life.","contentHtml":"\u003cdiv\u003e\n\u003cp\u003eFinding the right products for your business can be challenging, whether you’re planning to manufacture your own or to \u003ca href=\"/nz/blog/product-sourcing-apps\"\u003esource from wholesale suppliers\u003c/a\u003e. A good product isn’t always easy to identify, but with the right approach, you can find the perfect manufacturing partner for your ecommerce venture.\u003c/p\u003e\n\u003cp\u003eThis guide will walk you through \u003ca href=\"/nz/blog/what-is-manufacturing-definition\"\u003efinding a manufacturer\u003c/a\u003e or supplier for your product, including tips on evaluating manufacturers, deciding between domestic and overseas options, and asking the right questions about supply chains. Let’s get started on sourcing the best products for your \u003ca href=\"/nz/blog/ecommerce-business-blueprint\"\u003eecommerce business\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/L05VyO_q7CU?si=4BVe3JUUu9--xlVF\u0026amp;autoplay=0\" class=\"aspect-video absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a manufacturer?\u003c/h2\u003e\n\u003cp\u003eA manufacturer is a business that transforms raw materials into finished goods. Manufacturers sell these goods to consumers, wholesalers, distributors, retailers, or other manufacturers, creating more complex products.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-tailored-text\" class=\"rounded-full bg-marketingBg mb-6 px-4 py-2.5\"\u003e\u003ca href=\"https://accounts.shopify.com/store-create?language=en\u0026amp;locale=en\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fblog%2F13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\u0026amp;signup_types[]=paid_trial_experience\" class=\"flex justify-between align-middle font-aktivgroteskextended text-sm leading-6 tracking-[-0.0175rem] !no-underline group hover:text-link-light-hover blog-cta-link\"\u003eClick here to start selling online now with Shopify\u003cspan class=\"bg-black rounded-full flex justify-center items-center w-6 h-6 ml-4 my-auto [\u0026amp;_svg]:w-6 group-hover:translate-x-4 group-hover:opacity-0 duration-500 will-change-transform\"\u003e\u003csvg fill=\"currentColor\" viewBox=\"0 0 14 10\" height=\"10\" width=\"14\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M8.96729 1.11719L13.0005 5.00012L8.96729 8.88306\"\u003e\u003c/path\u003e\u003cpath stroke-linecap=\"round\" stroke=\"#F6F6F1\" d=\"M0.999512 5.00029H11.864\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003eMost manufacturers specialize in a specific type of product. For example, you might work with:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA glassware manufacturer for bottles and jars\u003c/li\u003e\n\u003cli\u003eA cardboard box manufacturer for packaging\u003c/li\u003e\n\u003cli\u003eA plastic goods manufacturer for containers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany retailers work with multiple manufacturers to build a diverse inventory for their store. This approach, known as \u003ca href=\"/nz/blog/supplier-diversity\"\u003esupplier diversity\u003c/a\u003e, can help you create a unique product mix and reduce supply chain risks.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with manufacturers\u003c/p\u003e\n\u003cp\u003eFind the perfect production partner to build inventory for your ecommerce store with our free sourcing and manufacturing outreach template.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/first-sale/manufacturing-outreach-template\" target=\"_blank\"\u003eLearn More\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eIs a manufacturer a supplier?\u003c/h3\u003e\n\u003cp\u003eWhile all manufacturers are suppliers, not all suppliers are manufacturers. “Supplier” is a broader term that includes anyone who can provide you with products and inventory. This category encompasses manufacturers, wholesalers, and distributors.\u003c/p\u003e\n\u003cp\u003eBefore you start your search, it’s important to determine what type of supplier you need. Your choice may depend on your \u003ca href=\"/nz/blog/business-model\"\u003eecommerce business model\u003c/a\u003e. Understanding this will help you use the right terminology in your research.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCommon supplier options include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eManufacturers that produce your unique product idea\u003c/li\u003e\n\u003cli\u003eSuppliers (who may also be manufacturers), wholesalers, or distributors that offer existing brands and products\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/nz/blog/dropshipping-suppliers\"\u003eDropshipping companies\u003c/a\u003e that supply products and fulfill orders for existing brands\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-component-name=\"blog-cta-marketing\" class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca href=\"/collective/retailer\" class=\"marketing-button marketing-button--small\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eDomestic vs. overseas manufacturing\u003c/h2\u003e\n\u003cp\u003eWhen planning to manufacture or wholesale products, you’ll need to decide whether to source domestically or from abroad. Each option has its pros and cons, so it’s worth considering both.\u003c/p\u003e\n\u003cp\u003eA smart strategy is to secure two manufacturers: one domestic and one foreign. Here’s why:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eYour local manufacturer can serve as a backup.\u003c/li\u003e\n\u003cli\u003eIf international orders are delayed or incorrect, you can rely on your local supplier.\u003c/li\u003e\n\u003cli\u003eWhile domestic suppliers are often more expensive, keeping products in stock and customers happy is worth the investment.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eOverseas manufacturing, particularly in countries like India, China, and Vietnam, often offers lower costs. According to \u003cem\u003eU.S. News \u0026amp; World Report\u003c/em\u003e, these three countries ranked as having \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.usnews.com/news/best-countries/rankings/cheap-manufacturing-costs\" target=\"_blank\"\u003ethe cheapest overseas manufacturing costs\u003c/a\u003e. However, consider factors beyond just price when making your decision.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to find a manufacturer in 6 steps\u003c/h2\u003e\n\u003cp\u003eReady to turn your product ideas into reality? Follow these six steps to find the best manufacturers and suppliers for your business.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eResearch your options\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eConduct outreach and collect information\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eCommunicate your designs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eOrder samples and compare suppliers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eNegotiate with potential manufacturers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003ePlace your order\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Research your options\u003c/h3\u003e\n\u003cp\u003eFinding the right manufacturer is crucial for your success. They influence your product’s cost, quality, packaging, and shipping. Here are some tools to help you in your search:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoogle: \u003c/strong\u003eStart with a simple Google search for “manufacturers near me” to find local options. Review their websites, customer reviews, and product specialties.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"Google Maps search results showing manufacturers in Hialeah, FL.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googlemap.png?v=1726989980\"\u003e\n\u003cfigcaption\u003eGoogle can help you find domestic manufacturing options.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePro tip: Many suppliers’ websites may be outdated or lack robust information. Try various search terms like “wholesale,” “supplier,” and “distributor” to broaden your results. Familiarize yourself with Google’s \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://support.google.com/websearch/answer/35890?sjid=13721296642789510444-NA\" target=\"_blank\"\u003eadvanced search\u003c/a\u003e features to refine your search.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" style=\"float: none;\" alt=\"Google search results for “jade roller manufacturer or distributor.”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/googlesearch.png?v=1726989980\"\u003e\n\u003cfigcaption\u003eUse different Google search terms to find new options.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003cstrong\u003eReferrals: \u003c/strong\u003eSome of the best leads come from your network. Don’t hesitate to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAsk your professional contacts for supplier recommendations\u003c/li\u003e\n\u003cli\u003eReach out to successful entrepreneurs in your field for advice\u003c/li\u003e\n\u003cli\u003eJoin Facebook groups and online ecommerce communities for reviews and suggestions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEven if a supplier isn’t the right fit, they might point you in the right direction. Industry insiders often have valuable contacts that could be perfect for your needs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNAICS codes: \u003c/strong\u003eThe North American Industry Classification System (\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.naics.com/\" target=\"_blank\"\u003eNAICS\u003c/a\u003e) classifies manufacturers and products with specific codes. This system can help you find suppliers more easily, especially in professional directories. Check out the NAICS codes \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.census.gov/naics/\" target=\"_blank\"\u003efor the United States\u003c/a\u003e and \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.statcan.gc.ca/eng/concepts/industry\" target=\"_blank\"\u003eCanada\u003c/a\u003e to streamline your search.\u003c/p\u003e\n\u003cp\u003eOnce you’ve narrowed down your options, vet potential manufacturers thoroughly. Check the \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.bbb.org/\" target=\"_blank\"\u003eBetter Business Bureau (BBB)\u003c/a\u003e for any complaints and browse customer reviews to ensure credibility.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlibaba: \u003c/strong\u003e\u003ca href=\"http://alibaba.com/\"\u003eAlibaba\u003c/a\u003e is a popular marketplace connecting you with manufacturers, primarily from China. You can \u003ca href=\"/nz/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003euse Alibaba to find existing products\u003c/a\u003e or connect with manufacturers for custom creations.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" class=\"block block--bordered\" style=\"float: none;\" alt=\"Alibaba homepage showing a sale for wholesale beauty and fashion products.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/alibaba_68e9d6b5-4b76-444f-be59-6971a4a4f98d.png?v=1726989980\"\u003e\n\u003cfigcaption\u003eAlibaba is a great way to connect with manufacturers for custom products.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eWhen researching manufacturers on Alibaba, look for these qualifications:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGold supplier status\u003c/strong\u003e (they pay for Alibaba membership)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerified status\u003c/strong\u003e (a third-party evaluation services company or Alibaba has visited their facility)\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrade assurance\u003c/strong\u003e (free service protecting your orders from payment to delivery)\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUse filters to sort by certifications (like SA8000 for humane working conditions) to find manufacturers aligned with your business values. Also, ensure you’re dealing directly with manufacturers, not \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.globalnegotiator.com/international-trade/dictionary/trading-company/\" target=\"_blank\"\u003etrading companies\u003c/a\u003e acting as middlemen.\u003c/p\u003e\n\u003cp\u003e“What I ideally wanted was to deal with a manufacturer and not a trading company since I didn’t want to pay extra to deal with a middleman,” says entrepreneur Corey Ferreira on his experience \u003ca href=\"/nz/blog/75644165-how-i-imported-gaming-glasses-with-alibaba-and-made-2-416-51-in-5-weeks#findingsupplier\"\u003eshortlisting glasses manufacturers on Alibaba\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“I wanted to work with a supplier that was at least five years active. Any business that was around on eyear seemed like a risk to me. There are of course always exceptions to this but I wanted to be safe.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturing directories: \u003c/strong\u003eOnline supplier directories are another valuable resource. These catalogs contain profiles for thousands of manufacturers, wholesalers, and suppliers. Here are some popular options:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOnline domestic directories:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://www.thomasnet.com/\"\u003eThomasnet\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://makersrow.com/\"\u003eMaker’s Row\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.mfg.com/\"\u003eMFG\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.kompass.com/selectcountry/\"\u003eKompass\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.nam.org/alliances/council-of-manufacturing-associations/member-organizations/\" target=\"_blank\"\u003eCouncil of Manufacturing Associations Member Organizations\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOnline overseas directories:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"http://www.aliexpress.com/\"\u003eAliExpress\u003c/a\u003e (Check out our ultimate \u003ca href=\"/nz/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eguide on AliExpress\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.indiamart.com/\"\u003eIndiamart\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.trysourcify.com/\"\u003eSourcify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.productgss.com/\" target=\"_blank\"\u003eGlobal Sourcing Specialists\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.dnb.com/business-directory/industry-analysis.manufacturing.html\" target=\"_blank\"\u003eDun \u0026amp; Bradstreet\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e2. Conduct outreach and collect information\u003c/h3\u003e\n\u003cp\u003eAfter identifying potential manufacturers, it’s time to gather quotes. Aim to get at least three quotes to compare your options. For local manufacturers, consider arranging a facilities tour or office visit to get a firsthand look at their operations.\u003c/p\u003e\n\u003cp\u003eBeyond pricing, here are key questions to ask:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan they handle custom orders? \u003c/strong\u003eAssess whether they have the skills, resources, and automation features to create your specific product.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat are their lead times?\u003c/strong\u003e Ensure they can deliver products quickly enough to keep your customers happy and your inventory stocked.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat are the shipping costs?\u003c/strong\u003e Shipping is a significant expense for small businesses. Understanding \u003ca href=\"/nz/blog/competitive-shipping-as-a-small-shop\"\u003eshipping costs\u003c/a\u003e helps you determine their impact on your bottom line.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat are their minimum order quantities (MOQs)? \u003c/strong\u003eWhile it’s best not to lead with this question, you’ll need to know the minimum number of items required for production. Remember, this is often negotiable.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat’s the cost per unit? \u003c/strong\u003eNegotiate this alongside MOQs. Generally, larger orders can lead to lower per-unit costs.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan they offer exclusivity?\u003c/strong\u003e If you’re investing in tooling, ensure they won’t allow others to use it. You might also explore territorial, market, or total exclusivity options, or even \u003ca href=\"/nz/blog/what-is-private-label\"\u003eprivate label goods\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAre there setup fees?\u003c/strong\u003e Some manufacturers charge fees to prepare equipment for your production run.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat’s their defect policy?\u003c/strong\u003e Clarify who covers the cost for incorrect or defective items, including shipping and duties.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs the manufacturer sustainable and ethical? \u003c/strong\u003eInquire about factory conditions and their impact on workers and the environment.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eNegotiating minimum order quantities: \u003c/strong\u003eAs a first-time buyer, you’ll quickly become familiar with “minimum order quantity.” Manufacturers often require commitments to purchase hundreds or even thousands of units for initial orders. MOQs are almost always negotiable.\u003c/p\u003e\n\u003cp\u003eTo negotiate effectively:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eUnderstand the reason behind the supplier’s minimum. Is it due to upfront work? Do they prefer larger buyers?\u003c/li\u003e\n\u003cli\u003eUse this understanding to propose a compelling counter-offer.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003eDiscussing payment terms: \u003c/strong\u003eMany suppliers require new businesses to pay for full orders upfront. This is crucial to know, as \u003ca href=\"/capital-inventory-funding\"\u003einventory is a major cost\u003c/a\u003e for ecommerce businesses. Ask about payment terms for future orders as well.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGetting responses from suppliers: \u003c/strong\u003eSuppliers often receive numerous quote requests, which can lead to slow responses or even ignored emails. Do the following to increase your chances of a response:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep emails focused: \u003c/strong\u003eYour first email should be clear and concise, assessing potential fit at a high level. Focus on what suppliers care about most, like sourcing details.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsk for what you need: \u003c/strong\u003eWhile it’s important to ask about pricing for multiple quantities, avoid overwhelming suppliers with too many questions. Stick to essential information.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare:\u003c/strong\u003e If you’re unsure about your request, consider a quick phone call or a single-question email to clarify before sending a full inquiry.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany reputable manufacturers are open to negotiating payment terms. One strategy to consider is proposing a 50/50 split: 50% upfront and 50% after receiving the shipment. This approach balances risk for both parties.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommunicating with manufacturers and suppliers: \u003c/strong\u003eWhen starting your online business, you’ll likely handle manufacturer communication yourself. You can do this via phone, email, or text. For local manufacturers, you can also arrange in-person meetings.\u003c/p\u003e\n\u003cp\u003eLook for trading companies that are responsive and eager to work with you. If a potential partner is slow to respond or send samples, they may not be the best fit for your business.\u003c/p\u003e\n\u003cdiv data-guide=\"shipping\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/oie_18181349Nu3swh07.gif\" data-component-name=\"blog-CTA-shipping\"\u003e\u003c/div\u003e\n\u003ch3 id=\"13\"\u003e3. Communicate your designs\u003c/h3\u003e\n\u003cp\u003eAfter initial discussions with potential manufacturers, it’s time to share your product design. While some manufacturers offer \u003ca href=\"/nz/blog/product-development-process\"\u003eproduct development services\u003c/a\u003e with prototyping and 3D modeling, they can be costly. Consider these alternative ways to communicate your ideas:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSketches\u003c/li\u003e\n\u003cli\u003eWritten instructions\u003c/li\u003e\n\u003cli\u003eReference photos\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIf your chosen manufacturer doesn’t offer design services, you can find freelancers on platforms like \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.fiverr.com/\" target=\"_blank\"\u003eFiverr\u003c/a\u003e or \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.upwork.com/\" target=\"_blank\"\u003eUpwork\u003c/a\u003e to create professional drawings. Look for:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndustrustial designers\u003c/li\u003e\n\u003cli\u003eProduct designers\u003c/li\u003e\n\u003cli\u003eComputer-aided design (CAD) experts\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAnother option is to work with a local designer to \u003ca href=\"/nz/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\"\u003edevelop prototypes\u003c/a\u003e and custom molds. This approach could be more cost-effective than going through a manufacturer.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e4. Order samples and compare suppliers\u003c/h3\u003e\n\u003cp\u003eBefore moving to full production, always get \u003ca href=\"/nz/retail/product-sampling\"\u003eproduct samples\u003c/a\u003e to test. Once you’re satisfied with a sample:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eDate and sign it\u003c/li\u003e\n\u003cli\u003eKeep one or two for yourself as control samples\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThese control samples serve as a quality assurance tool and help maintain consistency in your products. For example, if you receive a shipment with incorrect colors, you can reference the control sample to show the discrepancy.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e5. Negotiate with potential manufacturers\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eEven after receiving samples, there’s still room to negotiate terms on payment or MOQ. When negotiating:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eConsider the manufacturer’s perspective\u003c/li\u003e\n\u003cli\u003eAim for a win-win situation where both parties profit\u003c/li\u003e\n\u003cli\u003eFocus on building a long-term, healthy supplier relationship\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eRemember, the goal isn’t to exploit your manufacturing partner for the lowest price, but to create a mutually beneficial partnership.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Place your order\u003c/h3\u003e\n\u003cp\u003eOnce you’ve completed quality control checks and ensured every product meets your standards, you’re ready to place your order and kickstart the production process.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eEvaluating cost vs. quality\u003c/h2\u003e\n\u003ch3\u003eThe impact of material quality on pricing\u003c/h3\u003e\n\u003cp\u003eHigher quality materials often come with additional fees. For example, switching from cotton for cashmere when \u003ca href=\"/nz/blog/wholesale-clothing-vendors\"\u003emanufacturing apparel\u003c/a\u003e will increase costs. While premium materials can boost a product’s \u003ca href=\"/nz/blog/perceived-value\"\u003eperceived value\u003c/a\u003e, there’s a short-term trade-off:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigher upfront investment in inventory\u003c/li\u003e\n\u003cli\u003eLonger wait to \u003ca href=\"/nz/blog/wholesale-products-for-resale\"\u003erecoup costs\u003c/a\u003e through sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eBalancing cost savings with product durability\u003c/h3\u003e\n\u003cp\u003eConsider the following when deciding between durable and less durable products:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-durable products may impact customer satisfaction but can lead to repeat business\u003c/li\u003e\n\u003cli\u003eDurable products last longer and can command premium prices, but are more expensive to source\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConduct \u003ca href=\"/nz/blog/what-is-market-research\"\u003emarket research\u003c/a\u003e to determine how important product durability is to your target audience. For example:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBudget-conscious customers might prefer a $5 umbrella that lasts one season\u003c/li\u003e\n\u003cli\u003eHigh-income clients may invest in premium, long-lasting items\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eIdentifying hidden costs in manufacturing\u003c/h3\u003e\n\u003cp\u003eThe initial quote from your supplier isn’t always the final figure. Be aware of potential additional costs, especially when working with overseas manufacturing partners or \u003ca href=\"/nz/blog/wholesale-suppliers\"\u003ewholesale suppliers\u003c/a\u003e, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInternational shipping, including customs duties and tariffs\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eCurrency exchange rates\u003c/li\u003e\n\u003cli\u003eThird-party quality control or inspection checks\u003c/li\u003e\n\u003cli\u003eRework and defect costs if the original sample isn’t up to standard\u003c/li\u003e\n\u003cli\u003eTooling expenses for custom molds or machines\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eMoving forward with your supply partners\u003c/h2\u003e\n\u003cp\u003eSourcing suppliers and manufacturers is one of the biggest \u003ca href=\"/nz/blog/cost-to-start-business\"\u003ecosts of starting a business\u003c/a\u003e. Finding partners that are a good fit and that meet quality control standards is crucial for your new venture, even though it can be challenging.\u003c/p\u003e\n\u003cp\u003eDon’t get discouraged if you hit roadblocks along the way. In most cases, finding the perfect partner just requires a little more patience and perseverance. Keep at it, and you’ll find the right match for your business.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/start-online-boutique\"\u003eHow to Start an Online Boutique- A Complete Playbook\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/private-label\"\u003eHow To Find Private Label Products and Start Selling\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/wholesale-suppliers\"\u003eHow to Find the Right Wholesale Supplier for Your Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/how-to-build-a-brand\"\u003eHow to Build Your Own Brand From Scratch in 7 Steps\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/bakery-business-plan\"\u003eHow to Write a Bakery Business Plan- Your Recipe for Success\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/blog/36179141-how-one-couple-raised-over-500-of-their-crowdfunding-goal-on-kickstarter-in-28-days-without-an-audience\"\u003eHow One Couple Raised Over 500% of Their Crowdfunding Goal on Kickstarter in 28 Days Without an Audience\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv id=\"faq-section\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eHow to find a manufacturer FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does manufacturing mean?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eManufacturing is the process of transforming raw materials into finished products using tools, labor, and machinery. It’s an industrial process that enables mass production of goods through advanced technologies and assembly processes.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the types of manufacturing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCommon types of manufacturing include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e3D printing\u003c/li\u003e\n\u003cli\u003eRepetitive manufacturing\u003c/li\u003e\n\u003cli\u003eDiscrete manufacturing\u003c/li\u003e\n\u003cli\u003eJob shop manufacturing\u003c/li\u003e\n\u003cli\u003eContinuous process\u003c/li\u003e\n\u003cli\u003eBatch process\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of manufacturing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe clothing industry is a great example of various manufacturing processes. A typical clothing manufacturer’s process might include:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eFabric receiving and relaxing\u003c/li\u003e\n\u003cli\u003eForm layout\u003c/li\u003e\n\u003cli\u003eLaying\u003c/li\u003e\n\u003cli\u003eMarking\u003c/li\u003e\n\u003cli\u003eCutting\u003c/li\u003e\n\u003cli\u003eScreen printing\u003c/li\u003e\n\u003cli\u003eSewing\u003c/li\u003e\n\u003cli\u003eQuality checks\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAll these steps contribute to creating a single garment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I find a manufacturer?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYou can find manufacturers via various channels, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlibaba\u003c/li\u003e\n\u003cli\u003eFree online directories\u003c/li\u003e\n\u003cli\u003eGoogle searches\u003c/li\u003e\n\u003cli\u003eReferrals from industry contacts\u003c/li\u003e\n\u003cli\u003eNAICS codes\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I reach out to a manufacturer?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOnce you’ve shortlisted potential manufacturers, reach out via email. Some suppliers also offer online contact forms to request more information about their manufacturing process. Keep your initial communication clear, concise, and focused on your specific needs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I determine if a manufacturer is reputable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eCheck for spelling errors on their website and communications.\u003c/li\u003e\n\u003cli\u003eVerify that the business is properly registered.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eConfirm their registered address.\u003c/li\u003e\n\u003cli\u003eFind and verify their contact number.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eAsk for references from current or past clients.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eLook for online reviews and testimonials.\u003c/li\u003e\n\u003cli\u003eCheck their presence on social media platforms.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - 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Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). 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Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."}}},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"On this page","bannerTitle":"Start your online business today.","bannerSubTitle":"For free.","bannerHint":"Try Shopify for free, no credit card required.","downloadPDFExperiment":{"text":"Request information"}},"subscribeBanner":{"title":"Keep up with the latest from Shopify","description":"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","placeholder":"Enter email","buttonText":"Subscribe","hint":"By entering your email, you agree to receive marketing emails from Shopify.","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}},"keepUpWithTerms":{"title":"The newsletter for entrepreneurs","description":"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.","hint":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e."},"popularPostsTitle":"popular posts","subscribe":{"errors":{"email":"Please enter a valid email address."},"guidesCta":{"submit":"Get updates","success":{"heading":"Thanks for subscribing.","subhead":"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.","cta":"Get started"},"error":"Something went wrong, please try again later!"}},"readMoreLinks":{"title":"Read more"},"relatedArticle":{"title":"Related article"},"partnersSignup":{"service_partner":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","cta":"Sign up"},"app_developer":{"heading":"Build apps for Shopify merchants","content":"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. 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