Large Language Models: Leveraging A/B Testing for Smarter AI Integration

<!DOCTYPE html> <html ⚡ lang="en" prefix="og: https://ogp.me/ns#"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>Large Language Models: Leveraging A/B Testing for Smarter AI Integration - IBTimes India</title> <meta name="author" content="Karcy Noonan" /> <meta name="copyright" content="2025 IBTimes" /> <meta name="subject" content="Large Language Models: Leveraging A/B Testing for Smarter AI Integration" /> <meta name="description" content="As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead" /> <meta name="keywords" content="A/B Testing,Vaibhav kumar Bajpai,LLMs,Large Language Models,Microsoft sheds light,Understanding User Needs,Ensuring Scalability" /> <meta property="article:published_time" content="2025-02-25T13:09:16+05:30" /> <meta property="article:modified_time" content="2025-02-25T13:09:16+05:30" /> <meta property="og:title" content="Large Language Models: Leveraging A/B Testing for Smarter AI Integration" /> <meta property="og:url" content="https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981"/> <meta name="DC.title" content="Large Language Models: Leveraging A/B Testing for Smarter AI Integration" /> <meta name="DC.description" content="As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead" /> <meta name="DC.subject" content="A/B Testing,Vaibhav kumar Bajpai,LLMs,Large Language Models,Microsoft sheds light,Understanding User Needs,Ensuring Scalability" /> <link rel="dns-prefetch" href="https://graphic1.ibtimes.co.in" /> <link rel="preconnect" crossorigin="" href="https://graphic1.ibtimes.co.in" /> <link rel="dns-prefetch" href="https://data1.ibtimes.co.in"/> <link rel="preconnect" crossorigin="" href="https://data1.ibtimes.co.in" /> <link rel="preconnect" crossorigin="" href="//static.clmbtech.com/" /> <script src="https://graphic1.ibtimes.co.in/www/js/jul2020/jquery-3.5.1.min.js" type="text/javascript"></script> <script src="https://cdn.izooto.com/scripts/553a72824e1df869f9c53e3b61953f05106499e3.js"></script> <link rel="image_src" href="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg" /> <meta property="og:image" content="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg" /> <meta property="og:description" content="As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead" /> <meta property="article:section" content="Technology" /> <script type="text/javascript"> sion_ok=false; var articleid =879981; </script> <meta property="article:tag" content="A/B Testing" /> <meta property="article:tag" content="Vaibhav kumar Bajpai" /> <meta property="article:tag" content="LLMs" /> <meta property="article:tag" content="Large Language Models" /> <meta property="article:tag" content="Microsoft sheds light" /> <meta property="article:tag" content="Understanding User Needs" /> <meta property="article:tag" content="Ensuring Scalability" /> <meta name="news_keywords" content="Technology,A/B Testing,Vaibhav kumar Bajpai,LLMs,Large Language Models,Microsoft sheds light,Understanding User Needs,Ensuring Scalability" /> <meta name="syndication-source" content="https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981" /> <link rel="canonical" href="https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981" /> <meta name="Googlebot-news" content="index, follow" /> <meta name="robots" content="index, follow" /> <link rel="amphtml" href="https://amp.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981"> <meta name="twitter:title" content="Large Language Models: Leveraging A/B Testing for Smarter AI Integration" /> <meta name="twitter:description" content="As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead" /> <meta name="twitter:image" content="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@ibtimes_india" /> <meta name="twitter:domain" content="www.ibtimes.co.in" /> <meta name="twitter:url" content="https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981" /> <link rel="apple-touch-icon" href="https://graphic1.ibtimes.co.in/www/img/icon/IBT-180.png"> <meta property="article:publisher" content="https://www.facebook.com/ibtimes.india" /> <meta property="fb:pages" content="134755750024728" /> <meta property ="fb:app_id" content ="1386147698272496"/> <meta property="og:type" content="article" /> <meta property="og:site_name" content="IBTimes India" /> <link href="https://graphic1.ibtimes.co.in/www/css/jul2020/article.css?v=1.0.5" rel="stylesheet"> <script src="https://graphic1.ibtimes.co.in/www/js/jul2020/responsiveslides.min.js"></script> <link rel="preconnect" crossorigin="" href="https://www.google-analytics.com/" /> <link rel="shortcut icon" href="https://g.ibtimes.com/themes/favicons/favicon.ico"> <link rel="manifest" href="/manifest.json" /><meta name="theme-color" content="#000000"/> <link rel="apple-touch-icon" href="https://graphic1.ibtimes.co.in/www/img/icon/IBT-180.png"> <script type="application/ld+json">{"@context":"https://schema.org","@type":"NewsArticle", "mainEntityOfPage": {"@type": "WebPage","@id": "https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981"},"headline":"Large Language Models: Leveraging A/B Testing for Smarter AI Integration","alternateName":"As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead","description":"As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead","datePublished":"2025-02-25T13:09:16+5:30","dateModified":"2025-02-25T13:09:16+5:30","keywords":"A/B Testing,Vaibhav kumar Bajpai,LLMs,Large Language Models,Microsoft sheds light,Understanding User Needs,Ensuring Scalability","articleSection":"Technology","name":"Large Language Models: Leveraging A/B Testing for Smarter AI Integration","articleBody":" The rise of Large Language Models (LLMs) has transformed artificial intelligence from a cutting-edge innovation into a widely accessible tool for businesses. Companies no longer need to build their own AI models; instead, the focus has shifted to effectively applying and optimizing them. With providers like OpenAI, Anthropic, Meta, and Google offering high-quality models through APIs, the key to success lies in how businesses implement and refine these technologies. Industry expert Vaibhav kumar Bajpai who work at Microsoft sheds light on the best strategies for leveraging LLMs, employing A\/B testing for optimization, and establishing feedback loops for continuous improvement. LLMs as a Commodity: The Shift in Value Once an emerging frontier of AI, LLMs are now becoming commoditized, meaning their core capabilities are largely similar across providers. While accuracy and performance remain important, the real value now comes from how these models are fine-tuned, customized, and integrated into business applications. Companies that focus on strategic application rather than raw model development stand to gain the most from AI-driven solutions. \"The key differentiator today isn't the model itself but how effectively businesses use it to solve real problems,\" explains Mr. Vaibhav. \"Companies that optimize AI for their unique needs will gain a competitive edge.\" Building Impactful AI Applications For businesses looking to harness the power of LLMs, success begins with strategic implementation. Mr. Vaibhav emphasizes the following best practices: Understanding User Needs \u2013 AI should address real-world challenges, such as enhancing customer support, automating workflows, or generating personalized content. Choosing the Right Model \u2013 Decision-making should factor in cost, processing speed, accuracy, and specific industry requirements. Optimizing with Fine-Tuning and Prompt Engineering \u2013 Techniques like retrieval-augmented generation (RAG) and domain-specific training help improve AI responses. Ensuring Scalability \u2013 Seamless integration with existing systems and the ability to handle high user demand are critical for long-term success. A\/B Testing: Measuring Success and Refining AI Performance Deploying an AI-powered solution is only the beginning. Ongoing evaluation and optimization through A\/B testing ensure models deliver maximum value. Mr. Vaibhav highlights the importance of this methodology in refining AI applications. \"A\/B testing allows businesses to compare different model configurations in real time, providing data-driven insights on performance,\" he explains. Steps for Running A\/B Tests in AI Applications: Define Success Metrics \u2013 Key indicators include response accuracy, processing speed, and user engagement. Set Up Experimentation \u2013 Businesses can test different versions of AI configurations simultaneously. Collect User Data \u2013 Observing user interactions provides valuable insights into model performance. Iterate Based on Results \u2013 Adjustments to prompts, model parameters, and fine-tuning help optimize AI effectiveness. Creating a Continuous Feedback Loop Beyond A\/B testing, maintaining a feedback loop ensures long-term AI efficiency. Mr. Vaibhav underscores that businesses must continuously gather data and refine their AI models based on real-world use. Key Elements of an AI Feedback Loop: User Feedback Collection \u2013 Gathering both explicit (ratings, surveys) and implicit (clicks, time spent) data. Performance Monitoring \u2013 Tracking AI responses over time to identify trends and anomalies. Adaptive Model Selection \u2013 Dynamically switching to the best-performing model based on real-time insights. Automated Fine-Tuning \u2013 Leveraging feedback data to refine and enhance AI model accuracy and relevance. Conclusion As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead. By focusing on A\/B testing and iterative improvements, organizations can unlock AI's full potential, ensuring smarter, more efficient, and highly tailored solutions for their industries. \"The future of AI belongs to those who can refine and adapt it for real-world impact,\" concludes Mr. Vaibhav. \"Success lies in the details how well a business fine-tunes and optimizes AI for its unique challenges.\" With expert insights and a data-driven approach, businesses can harness LLMs not just as tools, but as transformative assets that drive innovation and operational excellence.","url":"https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981","image":{"@type":"ImageObject","url":"https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg","width":1000,"height":500},"publisher":{"@type":"Organization","name":"IBTimes India","sameAs":["https://www.facebook.com/ibtimes.india","https://twitter.com/ibtimes_india","https://www.linkedin.com/company/ibt-media-in"],"url" : "https://www.ibtimes.co.in","logo":{"@type":"ImageObject","url":"https://graphic1.ibtimes.co.in/www/img/logoibt.jpg","width": 60,"height": 60}},"author":{"@type":"Person","url":"https://www.ibtimes.co.in/reporters/karcy-noonan","name":"Karcy Noonan"}}</script> <script type="application/ld+json"> {"@context": "https://schema.org","@type": "BreadcrumbList","itemListElement": [{"@type": "ListItem","position": 1,"item": {"@id": "https://www.ibtimes.co.in/","name": "Home"} },{"@type": "ListItem","position": 2,"item": {"@id": "https://www.ibtimes.co.in/technology","name": "Technology" } },{"@type": "ListItem","position": 3,"item": {"@id": "https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981","name": "Large Language Models: Leveraging A/B Testing for Smarter AI Integration","image": "https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg" } }] } </script> <script type="application/ld+json"> {"@context": "http://schema.org","@type": "Organization","name": "IBTimes India", "url": "https://www.ibtimes.co.in/","logo":{"@type":"ImageObject","url":"https://graphic1.ibtimes.co.in/www/img/logoibt.jpg","width": 60,"height": 60}, "sameAs": ["https://twitter.com/ibtimes_india","https://www.facebook.com/ibtimes.india"]}</script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"WebSite","url":"https://www.ibtimes.co.in/","potentialAction":{"@type":"SearchAction","target":"https://www.ibtimes.co.in/search?q={search_term_string}","query-input":"required name=search_term_string"}}</script> <script type="application/ld+json">[{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Home","url":"https:\/\/www.ibtimes.co.in"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Latest News","url":"https:\/\/www.ibtimes.co.in\/news"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"India","url":"https:\/\/www.ibtimes.co.in\/india"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"World","url":"https:\/\/www.ibtimes.co.in\/world"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Society","url":"https:\/\/www.ibtimes.co.in\/society"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Politics","url":"https:\/\/www.ibtimes.co.in\/politics"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Technology","url":"https:\/\/www.ibtimes.co.in\/technology"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Business","url":"https:\/\/www.ibtimes.co.in\/business"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Auto","url":"https:\/\/www.ibtimes.co.in\/auto"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Sports","url":"https:\/\/www.ibtimes.co.in\/sports"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Entertainment","url":"https:\/\/www.ibtimes.co.in\/entertainment"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Life & Style","url":"https:\/\/www.ibtimes.co.in\/life-style"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Science","url":"https:\/\/www.ibtimes.co.in\/science"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Photos","url":"https:\/\/www.ibtimes.co.in\/photos"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Videos","url":"https:\/\/www.ibtimes.co.in\/tv"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Elections ","url":"https:\/\/www.ibtimes.co.in\/elections"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Cricket","url":"https:\/\/www.ibtimes.co.in\/cricket"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Football","url":"https:\/\/www.ibtimes.co.in\/football"},{"@context":"https:\/\/schema.org","@type":"SiteNavigationElement","name":"Fact Check","url":"https:\/\/www.ibtimes.co.in\/fact-check"}]</script><link href="https://fonts.googleapis.com/css2?family=Roboto:wght@400;700&display=swap" rel="stylesheet"> <link href="https://graphic1.ibtimes.co.in/www/css/jul2020/bootstrap.min.css" rel="stylesheet"> <link href="https://graphic1.ibtimes.co.in/www/css/jul2020/main.min.css?v=1.5" rel="stylesheet"> <link href="https://graphic1.ibtimes.co.in/www/css/jul2020/responsive.min.css" rel="stylesheet"> <link rel="preload" href="https://graphic1.ibtimes.co.in/www/css/jul2020/all.min.css" as="style" onload="this.rel='stylesheet'"/> <noscript><link rel="stylesheet" href="https://graphic1.ibtimes.co.in/www/css/jul2020/all.min.css"/></noscript> <style>div[id^='zzbigAd_main'] {width: 0px!important;}</style> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css"> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> function TrafficSource() { if (/google/i.test(document.referrer)) {return 'Google';} else if (/facebook/i.test(document.referrer)) {return 'Facebook';} else if (/bing|msn/i.test(document.referrer)) {return 'Microsoft';} else if (/newsbreak/i.test(document.referrer)) {return 'NewsBreak';} else if (/flipboard/i.test(document.referrer)) {return 'Flipboard';} else if (/reddit/.test(document.referrer)) {return 'Reddit';} else if (/t\.co/i.test(document.referrer)) {return 'Twitter';} else if (/FBAN|FB_IAB/.test(navigator.userAgent)) {return 'Facebook';} else if (/newsbreak/i.test(navigator.userAgent)) {return 'NewsBreak';} else if (/Flipboard/.test(navigator.userAgent)) {return 'Flipboard';} else if (!document.referrer) {return 'Direct';} else {return 'Other';} }; </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-K2BDJ7FL');</script>   <script type='text/javascript'> (function() { var _sf_async_config = window._sf_async_config = (window._sf_async_config || {}); _sf_async_config.uid = 23870; _sf_async_config.domain = 'ibtimes.co.in'; _sf_async_config.useCanonical = true; _sf_async_config.useCanonicalDomain = true; _sf_async_config.flickerControl = false; _sf_async_config.sections = 'Technology'; _sf_async_config.authors = 'Karcy Noonan' ; function loadChartbeat() { var e = document.createElement('script'); var n = document.getElementsByTagName('script')[0]; e.type = 'text/javascript'; e.async = true; e.src = '//static.chartbeat.com/js/chartbeat.js'; n.parentNode.insertBefore(e, n); } loadChartbeat(); })(); </script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; var anchorSlot; googletag.cmd.push(function() { anchorSlot = googletag.defineOutOfPageSlot( '/148948152/ibtimes.co.in/sticky', googletag.enums.OutOfPageFormat.BOTTOM_ANCHOR ); if (anchorSlot){ anchorSlot.setTargeting('pos',['BottomAnchor']); anchorSlot.addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); googletag.display(anchorSlot); console.log("anchor ad initialized"); } else { console.log("anchor ad not available, try emulating a mobile device"); } }); setInterval(function() { googletag.cmd.push(function() { if (anchorSlot) { googletag.pubads().clear([anchorSlot]); googletag.pubads().refresh([anchorSlot]); } else { anchorSlot = googletag.defineOutOfPageSlot( '/148948152/ibtimes.co.in/sticky', googletag.enums.OutOfPageFormat.BOTTOM_ANCHOR ); } }); }, 30000); </script>  <script src="https://jsc.mgid.com/site/651886.js" async></script>  <script> var doFir=doFir||[]; var dfpSlots = dfpSlots || {}, dfpEx = []; var amazn = amazn || {}; dfpSlots.cmd=dfpSlots.cmd||[]; dfpSlots.country="US"; dfpSlots.state="OTHER"; dfpSlots.city="OTHER"; dfpSlots.ip="8.222.208.146"; var dfp_country="US"; var is_Mobile="0"; function setCookie(a,b,c){var d,e="";c&&(d=new Date,d.setTime(d.getTime()+24*c*60*60*1e3),e="; expires="+d.toGMTString()),document.cookie=a+"="+b+e+"; path=/"}function setCookieHours(a,b,c){var d,e="";c&&(d=new Date,d.setTime(d.getTime()+60*c*60*1e3),e="; expires="+d.toGMTString()),document.cookie=a+"="+b+e+"; path=/"}function getCookie(a){for(var b=a+"=",c=document.cookie.split(";"),d=0;d<c.length;d++){for(var e=c[d];" "==e.charAt(0);)e=e.substring(1,e.length);if(0==e.indexOf(b))return e.substring(b.length,e.length)}return null}function deleteCookie(a){setCookie(a,"",-1)}var news_counter=function(t,e,a,c){t&&e&&($.ajax({cache:!1,url:"//stats.ibtimes.co.in/counter/article?ack=?",data:{c_what:t,a_id:e,r_id:a,c_id:c,referer:encodeURIComponent(document.referrer)},dataType:"jsonp"}))},common_counter=function(t,e,a){t&&(e||(e=location.pathname),$.ajax({cache:!1,url:"//stats.ibtimes.co.in/counter/article?ack=?",data:{c_what:t,a_id:a,r_id:0,c_id:0,c_url:e,referer:encodeURIComponent(document.referrer)},dataType:"jsonp"}))};var doAfterLoad=function(){console.log("script loaded :"+((new Date).getTime()))}; var parseQueryString = function(url){var urlParams={};url.replace(new RegExp("([^?=&]+)(=([^&]*))?", "g"),function($0, $1, $2, $3){urlParams[$1] = $3;});return urlParams;} var ts='',trsource=''; var urlToParse = location.search; var utm_result = parseQueryString(urlToParse); if (utm_result.utm_campaign=='adc'&&utm_result.utm_source=='adcnews') { var ts="adcnews"; } else if(utm_result.utm_campaign=='xorstack') { trsource="webview"; } else if (utm_result.utm_campaign=='promoted'&&utm_result.utm_source=='facebook.com') { var ts="fbpromo"; } else if (utm_result.utm_campaign=='promoted'&&utm_result.utm_source=='revcontent.com') { var ts="revcpromo"; } else if (utm_result.utm_campaign=='article'&&utm_result.utm_source=='outbrain') { ts="outbrain"; } else if (utm_result.utm_campaign=='promoted'&&utm_result.utm_source=='revcontent.com') { var ts="revcpromo"; } else if (utm_result.utm_campaign=='rss'&&utm_result.utm_source=='justdial') { ts="justdial"; } (function(f) { f.LC = function(h, c, k) { var d = f.document, b = d.createElement("link"), a; c ? a = c : (a = (d.body || d.getElementsByTagName("head")[0]).childNodes, a = a[a.length - 1]); var g = d.styleSheets; b.rel = "stylesheet"; b.href = h; b.media = "only x"; a.parentNode.insertBefore(b, c ? a : a.nextSibling); var e = function(a) { for (var d = b.href, c = g.length; c--;) if (g[c].href === d) return a(); setTimeout(function() { e(a) }) }; b.onLCdefined = e; e(function() { b.media = k || "all" }); return b } })(this); function LJ(d, e) { var a, b, c; b = !1; a = document.createElement("script"); a.type = "text/javascript"; a.async = true; a.src = d; "undefined" != typeof e && (a.onload = a.onreadystatechange = function() { b || this.readyState && "complete" != this.readyState || (b = !0, e()) }); c = document.getElementsByTagName("script")[0]; c.parentNode.insertBefore(a, c) }; var loadJS = function(arr, c) { LJ(arr[0], function() { if (arr.length > 1) { arr.shift(); loadJS(arr, c); } else c(); }); }; </script> <script type="text/javascript"> var search_engine = "1"; var page_preview = 0; var article_counter = 1; var a_id = "879981"; var r_id = "3664"; var c_id = "6"; var country = "US"; var ibt_cookie = ""; var auto_refresh = "0"; var show_cookie = 0; if (!ibt_cookie && country!="IN"){show_cookie = 1;}var revcontent_load = 0, connatix_load = 0, outbrain_load = 0, mgid_load=1,colombia_load=0; var iz_category = ''; iz_category = "Technology"; </script>   <script> !function(a9, a, p, s, t, A, g) { if (a[a9]) return; function q(c, r) { a[a9]._Q.push([c, r]) } a[a9] = { init: function() { q("i", arguments) }, fetchBids: function() { q("f", arguments) }, setDisplayBids: function() { }, targetingKeys: function() { return [] }, _Q: [] }; A = p.createElement(s); A.async = !0; A.src = t; g = p.getElementsByTagName(s)[0]; g.parentNode.insertBefore(A, g) }("apstag", window, document, "script", "//c.amazon-adsystem.com/aax2/apstag.js"); </script> <script> var gptadslots=[], googletag = googletag || {}, dfpSlots = dfpSlots || {}, dfpEx=[]; googletag.cmd = googletag.cmd || []; var mobile_device=/android|webos|phone|ipad|ipod|blackberry|iemobile|opera mini/i.test(navigator.userAgent); dfpSlots.device = (/ipad|xoom|sch-i800|playbook|tablet|kindle/i.test(navigator.userAgent) || (/android/i.test(navigator.userAgent)&&!/mobile/i.test(navigator.userAgent))) ? 'tablet' : (mobile_device ? 'mobile' : 'desktop'); dfpSlots.ref = (document.referrer) ? document.referrer.split("/")[2] : 'Direct'; </script> <script> var dfp_adunit='/148948152/ibtimes.co.in/'; //default as in section pages function TrafficSource() { if (/google/i.test(document.referrer)) {return 'Google';} else if (/facebook/i.test(document.referrer)) {return 'Facebook';} else if (/bing|msn/i.test(document.referrer)) {return 'Microsoft';} else if (/newsbreak/i.test(document.referrer)) {return 'NewsBreak';} else if (/flipboard/i.test(document.referrer)) {return 'Flipboard';} else if (/reddit/.test(document.referrer)) {return 'Reddit';} else if (/t\.co/i.test(document.referrer)) {return 'Twitter';} else if (/FBAN|FB_IAB/.test(navigator.userAgent)) {return 'Facebook';} else if (/newsbreak/i.test(navigator.userAgent)) {return 'NewsBreak';} else if (/Flipboard/.test(navigator.userAgent)) {return 'Flipboard';} else if (!document.referrer) {return 'Direct';} else {return 'Other';} }; </script>   <script type="text/javascript">!(function(o,n,t){t=o.createElement(n),o=o.getElementsByTagName(n)[0],t.async=1,t.src="https://fearlessfaucet.com/v2jheDVnSDbCTV38Tl3HxwMJS-xyyNO9xsP6lBZLIICVkVFpU2m6iNU1UpR_lJk8Y",o.parentNode.insertBefore(t,o)})(document,"script"),(function(o,n){function t(){(t.q=t.q||[]).push(arguments)}t.v=1,o[n]=o[n]||t})(window,String.fromCharCode(97,100,109,105,114,97,108));!(function(o,t,n,c){function e(n){(function(){try{return(localStorage.getItem("v4ac1eiZr0")||"").split(",")[4]>0}catch(o){}return!1})()&&(n=o[t].pubads())&&n.setTargeting("admiral-engaged","true")}(c=o[t]=o[t]||{}).cmd=c.cmd||[],typeof c.pubads===n?e():typeof c.cmd.unshift===n?c.cmd.unshift(e):c.cmd.push(e)})(window,"googletag","function");</script> <style> .stick-it-to-ads { position: fixed; /* margin-top: 0px; */ margin-top: -400px; padding: 10px 0; float: left; width: 21.3%; } .bg-btn { width: 20%; height: 0; padding-bottom: 13%; border-radius: 10px; position: absolute; border: 2px solid #fff; left: 49%; top: 36%; background:rgba(0,0,0,.3); text-indent: -1200px; overflow: hidden; bottom: 50%; margin: 0 0 -30px -43px; -moz-border-radius: 10%; -webkit-border-radius: 10%; display: block } .bg-btn:before { border-top: solid 18px transparent; border-left: solid 29px #fff; border-bottom: solid 18px transparent; top: 30%; left: 40%; content: ''; display: block; position: absolute; margin: 0; } .fa { display: inline-block; font: normal normal normal 14px/1 FontAwesome; font-size: inherit; text-rendering: auto; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; } </style>       </head> <body> <script> var vpb = window.vpb || {}; apstag.init({pubID: '3461f73b-6362-4745-8a10-f16ffbdf676e', adServer: 'googletag', simplerGPT: true}); function Monitor(count, endCallback) { this.partsReturned = 0; this.partsCalled = 0; this.triggerEnd = function () { endCallback && endCallback(); }; this.getPartHook = function (callback) { var self = this; if (count == self.partsReturned) { throw new Error('Monitor was inited with ' + count + ' parts'); } self.partsReturned++; return function () { self.partsCalled++; callback && callback.apply(null, arguments); if (self.partsCalled == count) { self.triggerEnd(); } } }; this.reset = function () { this.partsReturned = 0; this.partsCalled = 0; } } function runAds(slots, opts) { var monitor = new Monitor(2, function OnEveryoneReady() { console.log('ALL READY'); googletag.pubads().refresh(slots, {vpb: true}); }); vpb.friendlyAuction(slots, monitor.getPartHook(function (slots) { console.log('VPB READY', slots); })); var uamConfig = {timeout: 2000}; if (slots) { uamConfig.slots = slots; } apstag.fetchBids(uamConfig, monitor.getPartHook(function (bids) { apstag.setDisplayBids(); console.log('UAM READY', bids); })); } </script> <div id="main-wrapper" class="homepage">  <header id="navigation"> <style> .searchNlogin li{padding:8px 20px}li.new-tab a{position:relative}li.new-tab a:before{position:absolute;content:'';background:url(https://graphic1.ibtimes.co.in/www/img/icons/new-icon.png);background-size:cover;width:24px;height:16px;top:-2px;right:-5px;z-index:9}@media (max-width:991px){li.new-tab a:before{top:-5px;left:25px}} </style> <div class="navbar navbar-expand-lg" role="banner"> <div class="container-fluid">  <a class="secondary-logo" href="/"><img class="img-fluid" src="https://g.ibtimes.com/www/images/ibt-logo-2023-sm.svg" alt="logo"></a> </div> <div class="topbar"> <div class="container-fluid flex-md"> <div id="topbar" class="row navbar-header"> <div id="topbar-left" class="col-lg-3 col-sm-6"> <div id="date-time"></div> </div> <div class="col-lg-8 logo">  <a class="navbar-brand" href="/"><img class="img-responsive lazy main-logo img-fluid" src="https://g.ibtimes.com/www/images/ibt-logo-2023.svg" alt="logo" width="500" height="26"></a> </div> <div id="topbar-right" class="col-lg-3 col-sm-6"> <div id="weather"> <span class="weather-icon"><img data-src="https://graphic1.ibtimes.co.in/www/img/jul2020/weather.png" alt="Icon" class="img-responsive lazy img-fluid"></span> <span class="temp"></span> </div> </div> </div> </div> </div> <div id="menubar" class="container-fluid"> <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#mainmenu" aria-controls="mainmenu" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"><i class="fa fa-align-justify"></i></span> </button>  <a class="navbar-brand d-lg-none" href="/"><img class="img-responsive lazy main-logo img-fluid" data-src="https://g.ibtimes.com/www/images/ibt-logo-2023-sm.svg" alt="logo"></a> <nav id="mainmenu" class="navbar-left collapse navbar-collapse"> <ul class="nav navbar-nav"> <li><a href="/">Home</a></li> <li><a href="/society">News</a></li> <li><a href="/business">Business</a></li> <li><a href="/technology">Technology</a></li> <li><a href="/science">Science</a></li> <li><a href="/sports">Sports</a></li> <li><a href="/entertainment">Entertainment</a></li>  <li> <a onMouseOver="this.style.background='grey'" onMouseOut="this.style.background='white'" style="padding-top:5px" href="/newspositiv"> <img width="100px" heigth="30px" src="https://graphic1.ibtimes.co.in/www/img/news-positiv_new.png"/> </a> </li> <li><a href="/tv">Video</a></li> <li class="new-tab"><a href="/topics/jammu-and-kashmir">J&K</a></li>  </ul> </nav> <div class="searchNlogin"> <form class="navbar-form navbar-right navbar-form-search" role="search" action="/search"> <div class="search-form-container hdn" id="search-input-container"> <div class="search-input-group"> <button type="button" class="btn btn-default" id="hide-search-input-container"><i class="fa fa-search"><span class="hide">Search</span></i></button> <div class="form-group slide-pick"> <label for="searchtext" class="hide">Search</label><input type="text" name="q" id="searchtext" class="search-form" placeholder="Type & Press Enter"> </div> </div> </div> <ul> <li class="search-icon" id="search-button"><i class="fa fa-search"></i></li> </ul> </form> </div> </div> </div> </header>  <main> <section class="leaderboard"> <div class="container banner"> <div id='div-gpt-ad-Top'></div> </div> </section> <div class="container-fluid"> <div id="block-ibtimes-header-node-headline" class="block block-ibtimes-header"> <div class="content"> <header class="article-title"> <div class="breadcrumb-wrapper"> <ol class="breadcrumb"> <li><a href="/"> <span>Home</span></a> </li> <li> <a href="/technology"> <span>Technology</span> </a> </li> </ol> </div> <h1>Large Language Models: Leveraging A/B Testing for Smarter AI Integration</h1> <h2 class="subline">As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead</h2> </header> </div> </div> <div class="section"> <div class="row sticky-scroll"> <div class="content-wrap col-lg-8"> <div id="sticky1"> <header class="article-header"> <div class="row byline-social"> <div class="byline col-md-6">By <span class="author"> <span> <a href="/reporters/karcy-noonan" class="author-name" rel="author" ><span>Karcy Noonan </span></span></a> </span> </span> <br> <time datetime="2025-02-25T13:09:16+05:30">February 25, 2025 13:09 IST</time> </div> <div class="social-share col-md-6"> <a href="whatsapp://send?text=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration https%3A%2F%2Fwww.ibtimes.co.in%2Flarge-language-models-leveraging-b-testing-smarter-ai-integration-879981" class="genericon genericon-watsapp" rel="noopener nofollow" target="_blank"><i class="fa fa-whatsapp" aria-hidden="true"></i></a> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.ibtimes.co.in%2Flarge-language-models-leveraging-b-testing-smarter-ai-integration-879981&title=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration" class="genericon genericon-facebook-alt" rel="noopener nofollow" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.ibtimes.co.in%2Flarge-language-models-leveraging-b-testing-smarter-ai-integration-879981&text=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration&via=ibtimes_india" class="genericon genericon-twitter" rel="noopener nofollow" target="_blank"><i class="fa fa-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/shareArticle?mini=true&url=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration&title=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration" class="genericon genericon-linkedin" rel="noopener nofollow" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i></a> <a href="https://www.reddit.com/submit?url=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration&title=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration" class="genericon genericon-reddit" rel="noopener nofollow" target="_blank"><i class="fa fa-reddit" aria-hidden="true"></i></a> <a href="#" class="genericon genericon-comment scroll"><i class="fa fa-comment" aria-hidden="true"></i></a> </div> </div> </header>  <div class="article-text normal-article" id="v_article"> <div id="article_content"> <div class="p402_hide image-container"><div class="imageBox"><figure class="img_set"> <img class="lazy imgPhoto full" src="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg?w=10&h=6" data-src="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg?h=450&l=50&t=40" alt="A/B Testing" /></figure><div class="line"></div></div></div> <p>The rise of Large Language Models (LLMs) has transformed artificial intelligence from a cutting-edge innovation into a widely accessible tool for businesses. Companies no longer need to build their own AI models; instead, the focus has shifted to effectively applying and optimizing them. With providers like OpenAI, Anthropic, Meta, and Google offering high-quality models through APIs, the key to success lies in how businesses implement and refine these technologies. Industry expert Vaibhav kumar Bajpai who work at Microsoft sheds light on the best strategies for leveraging LLMs, employing A/B testing for optimization, and establishing feedback loops for continuous improvement.</p> <p><strong>LLMs as a Commodity: The Shift in Value</strong><br> Once an emerging frontier of AI, LLMs are now becoming commoditized, meaning their core capabilities are largely similar across providers. While accuracy and performance remain important, the real value now comes from how these models are fine-tuned, customized, and integrated into business applications. Companies that focus on strategic application rather than raw model development stand to gain the most from AI-driven solutions.</p> <p>"The key differentiator today isn't the model itself but how effectively businesses use it to solve real problems," explains Mr. Vaibhav. "Companies that optimize AI for their unique needs will gain a competitive edge."</p> <p><strong>Building Impactful AI Applications</strong></p> <div id="Ad1Mobile"></div><p>For businesses looking to harness the power of LLMs, success begins with strategic implementation. Mr. Vaibhav emphasizes the following best practices:</p> <ol> <li><strong>Understanding User Needs –</strong> AI should address real-world challenges, such as enhancing customer support, automating workflows, or generating personalized content.</li> <li><strong>Choosing the Right Model –</strong> Decision-making should factor in cost, processing speed, accuracy, and specific industry requirements.</li> <li><strong>Optimizing with Fine-Tuning and Prompt Engineering –</strong> Techniques like retrieval-augmented generation (RAG) and domain-specific training help improve AI responses.</li> <li><strong>Ensuring Scalability –</strong> Seamless integration with existing systems and the ability to handle high user demand are critical for long-term success.</li> </ol> <p><strong>A/B Testing: Measuring Success and Refining AI Performance</strong></p> <p>Deploying an AI-powered solution is only the beginning. Ongoing evaluation and optimization through A/B testing ensure models deliver maximum value. Mr. Vaibhav highlights the importance of this methodology in refining AI applications.</p> <p>"A/B testing allows businesses to compare different model configurations in real time, providing data-driven insights on performance," he explains.</p> <div id="video-player"></div><p><strong>Steps for Running A/B Tests in AI Applications:</strong></p> <ol> <li><strong>Define Success Metrics –</strong> Key indicators include response accuracy, processing speed, and user engagement.</li> <li><strong>Set Up Experimentation –</strong> Businesses can test different versions of AI configurations simultaneously.</li> <li><strong>Collect User Data –</strong> Observing user interactions provides valuable insights into model performance.</li> <li><strong>Iterate Based on Results –</strong> Adjustments to prompts, model parameters, and fine-tuning help optimize AI effectiveness.</li> </ol> <div id="Ad2Mobile"></div><p><strong>Creating a Continuous Feedback Loop</strong></p> <p>Beyond A/B testing, maintaining a feedback loop ensures long-term AI efficiency. Mr. Vaibhav underscores that businesses must continuously gather data and refine their AI models based on real-world use.</p> <p><strong>Key Elements of an AI Feedback Loop:</strong></p> <ul> <li><strong>User Feedback Collection –</strong> Gathering both explicit (ratings, surveys) and implicit (clicks, time spent) data.</li> <li>P<strong>erformance Monitoring –</strong> Tracking AI responses over time to identify trends and anomalies.</li> <li><strong>Adaptive Model Selection –</strong> Dynamically switching to the best-performing model based on real-time insights.</li> <li><strong>Automated Fine-Tuning –</strong> Leveraging feedback data to refine and enhance AI model accuracy and relevance.</li> </ul> <p><strong>Conclusion</strong></p> <p>As LLMs continue to evolve into standardized commodities, businesses must prioritize strategic application, rigorous testing, and continuous optimization to stay ahead. By focusing on A/B testing and iterative improvements, organizations can unlock AI's full potential, ensuring smarter, more efficient, and highly tailored solutions for their industries.</p> <div id="Ad3Mobile"></div><p>"The future of AI belongs to those who can refine and adapt it for real-world impact," concludes Mr. Vaibhav. "Success lies in the details how well a business fine-tunes and optimizes AI for its unique challenges."</p> <p>With expert insights and a data-driven approach, businesses can harness LLMs not just as tools, but as transformative assets that drive innovation and operational excellence.</p><div data-type="_mgwidget" data-widget-id="1584400"></div> <script>(function(w,q){w[q]=w[q]||[];w[q].push(["_mgc.load"])})(window,"_mgq");</script> </div> <div class="tag-box"> <div class="tag-inner"> </div> </div>  </div> <div class="featured-box"> <div class="row"> <div class="col-12 title">Trending now</div> <ul class="row featured-box-list"> <li class="col-lg-4"> <div class="featured-box-thumb"> <a href="https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981?utm_source=Internal&utm_medium=article&utm_campaign=suggested" class="feature-img thumb-movie"> <img data-src="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg?w=220&h=135&l=50&t=40" alt="A/B Testing" title="A/B Testing" width="220" height="135" class="lazy" /> </a> <div class="feature-text"> <h2><a href="https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981?utm_source=Internal&utm_medium=article&utm_campaign=suggested">Large Language Models: Leveraging A/B Testing for Smarter AI Integration</a></h2> </div> </div> </li> <li class="col-lg-4"> <div class="featured-box-thumb"> <a href="https://www.ibtimes.co.in/driving-innovation-role-research-patents-technological-progress-879979?utm_source=Internal&utm_medium=article&utm_campaign=suggested" class="feature-img thumb-movie"> <img data-src="https://data1.ibtimes.co.in/en/full/811914/dr-jayasudha.jpg?w=220&h=135&l=50&t=40" alt="Dr. Jayasudha" title="Dr. Jayasudha" width="220" height="135" class="lazy" /> </a> <div class="feature-text"> <h2><a href="https://www.ibtimes.co.in/driving-innovation-role-research-patents-technological-progress-879979?utm_source=Internal&utm_medium=article&utm_campaign=suggested">Driving Innovation: The Role of Research and Patents in Technological Progress</a></h2> </div> </div> </li> <li class="col-lg-4"> <div class="featured-box-thumb"> <a href="https://www.ibtimes.co.in/us-tech-major-qualcomm-launches-advanced-ai-powered-snapdragon-x-platform-india-879939?utm_source=Internal&utm_medium=article&utm_campaign=suggested" class="feature-img thumb-movie"> <img data-src="https://data1.ibtimes.co.in/en/full/811872/us-tech-major-qualcomm-launches-advanced-ai-powered-snapdragon-x-platform-india.jpg?w=220&h=135&l=50&t=40" alt="US tech major Qualcomm launches advanced AI-powered Snapdragon X platform in India" title="US tech major Qualcomm launches advanced AI-powered Snapdragon X platform in India" width="220" height="135" class="lazy" /> </a> <div class="feature-text"> <h2><a href="https://www.ibtimes.co.in/us-tech-major-qualcomm-launches-advanced-ai-powered-snapdragon-x-platform-india-879939?utm_source=Internal&utm_medium=article&utm_campaign=suggested">US tech major Qualcomm launches advanced AI-powered Snapdragon X platform in India</a></h2> </div> </div> </li> </ul> </div> </div> <div class="featured-box external-feeds"> <div class="row"> <div class="col-12">    <div data-type="_mgwidget" data-widget-id="1701700"></div><script>(function(w,q){w[q]=w[q]||[];w[q].push(["_mgc.load"])})(window,"_mgq");</script> <div id="div-clmb-ctn-326268-1" style="float:left;min-height:2px;width:100%;" data-slot="326268" data-position="1" data-section="StoryPage" data-ua="D" class="colombia"></div> <div id="div-clmb-ctn-326269-1" style="float:left;min-height:2px;width:100%;" data-slot="326269" data-position="1" data-section="StoryPage" data-ua="D" class="colombia"></div> <div id="div-clmb-ctn-323900-1" style="float:left;min-height:2px;width:100%;" data-slot="323900" data-position="1" data-section="StoryPage" data-ua="M" class="colombia"></div> <div class="OUTBRAIN" data-src="https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981" data-widget-id="CR_1" data-ob-template="ibtimes"></div> <div id="rcjsload_1b895a"></div> </div> </div> </div> </div> </div> <div class="content-right col-lg-4 tr-sticky"> <div id="sticky3"> <div id="Ad1Desktop"></div> <div class="sidebar"> <div class="content"> <div class="sidebar-title">MOST POPULAR</div> <div class="box-container"> <article> <div class="image col-md-4"> <a href="/ahead-budget-session-jk-assembly-speaker-rather-chair-all-party-meeting-today-evolve-consensus-880080?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/805480/nc-chooses-abdul-rahim-rather-jk-assembly-speaker.jpg?w=220&h=138" alt="NC chooses Abdul Rahim Rather as J&K Assembly Speaker" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/ahead-budget-session-jk-assembly-speaker-rather-chair-all-party-meeting-today-evolve-consensus-880080?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">Ahead of Budget Session J&K Assembly Speaker Rather to Chair All-Party Meeting Today to Evolve Consensus</a> </div> </article> <article> <div class="image col-md-4"> <a href="/27-tn-fishermen-released-sri-lankan-prison-return-home-880079?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/804995/sri-lankan-navy-arrests-12-tamil-nadu-fishermen.jpg?w=220&h=138" alt="Sri Lankan Navy arrests 12 Tamil Nadu fishermen" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/27-tn-fishermen-released-sri-lankan-prison-return-home-880079?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">27 TN fishermen released from Sri Lankan prison, return home</a> </div> </article> <article> <div class="image col-md-4"> <a href="/nation-pays-tribute-revolutionary-chandra-shekhar-azad-his-martyrdom-day-880077?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/812028/nation-pays-tribute-revolutionary-chandra-shekhar-azad-his-martyrdom-day.jpg?w=220&h=138" alt="Nation pays tribute to revolutionary Chandra Shekhar Azad on his martyrdom day" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/nation-pays-tribute-revolutionary-chandra-shekhar-azad-his-martyrdom-day-880077?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">Nation pays tribute to revolutionary Chandra Shekhar Azad on his martyrdom day</a> </div> </article> <article> <div class="image col-md-4"> <a href="/trinamools-mega-meet-today-outline-2026-bengal-assembly-election-strategy-880076?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/812027/trinamools-mega-meet-today-outline-2026-bengal-assembly-election-strategy.jpg?w=220&h=138" alt="Trinamool's mega meet today to outline 2026 Bengal Assembly election strategy" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/trinamools-mega-meet-today-outline-2026-bengal-assembly-election-strategy-880076?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">Trinamool's mega meet today to outline 2026 Bengal Assembly election strategy</a> </div> </article> <article> <div class="image col-md-4"> <a href="/president-murmu-visit-gujarat-final-leg-three-state-tour-880075?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/812026/president-murmu-visit-gujarat-final-leg-three-state-tour.jpg?w=220&h=138" alt="President Murmu to visit Gujarat on final leg of three-state tour" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/president-murmu-visit-gujarat-final-leg-three-state-tour-880075?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">President Murmu to visit Gujarat on final leg of three-state tour</a> </div> </article> <article> <div class="image col-md-4"> <a href="/5-0-magnitude-quake-hits-assams-morigaon-tremors-felt-guwahati-880073?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/806112/5-2-magnitude-earthquake-jolts-kashmir-valley.png?w=220&h=138" alt="5.2 magnitude earthquake jolts Kashmir Valley" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/5-0-magnitude-quake-hits-assams-morigaon-tremors-felt-guwahati-880073?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">5.0 magnitude quake hits Assam's Morigaon, tremors felt in Guwahati</a> </div> </article> <article> <div class="image col-md-4"> <a href="/trump-impose-25-pc-tariffs-eu-claims-bloc-was-formed-screw-us-880070?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/812023/trump-impose-25-pc-tariffs-eu-claims-bloc-was-formed-screw-us.jpg?w=220&h=138" alt="Trump to impose 25 pc tariffs on EU, claims bloc was 'formed to screw US'" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/trump-impose-25-pc-tariffs-eu-claims-bloc-was-formed-screw-us-880070?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">Trump to impose 25 pc tariffs on EU, claims bloc was 'formed to screw US'</a> </div> </article> <article> <div class="image col-md-4"> <a href="/maha-shivratri-2025-sadhus-mob-ameesha-patel-selfies-shiv-mandir-rani-mukerji-urmila-matondkar-880069?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular"> <img data-src="https://data1.ibtimes.co.in/en/full/812022/maha-shivratri-2025-sadhus-mob-ameesha-patel-selfies-shiv-mandir-rani-mukerji-urmila.jpg?w=220&h=138" alt="Maha Shivratri 2025: Sadhus mob Ameesha Patel for selfies at Shiv Mandir; Rani Mukerji, Urmila Matondkar, Shilpa Shetty attend Puja at Anil Kapoor's House" width="220" height="138" class="lazy"/> </a> </div> <div class="title col-md-8"><a href="/maha-shivratri-2025-sadhus-mob-ameesha-patel-selfies-shiv-mandir-rani-mukerji-urmila-matondkar-880069?utm_source=Internal&utm_medium=article&utm_campaign=mostpopular">Maha Shivratri 2025: Sadhus mob Ameesha Patel for selfies at Shiv Mandir; Rani Mukerji, Urmila Matondkar others attend Puja at Anil Kapoor's House</a> </div> </article> </div> </div> </div> <div id="Ad2Desktop"></div>  </div>    <div class="sidebar read-more"> <div class="content"> <div class="sidebar-title">Must Read</div> <div class="read-more-box"> <ul id="photo_gallery_list"> <li> <div class="read-more-thumb"> <a href="/large-language-models-leveraging-b-testing-smarter-ai-integration-879981?utm_source=Internal&utm_medium=article&utm_campaign=readmore" class="read-img"><img src="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg?w=10&h=6" data-src="https://data1.ibtimes.co.in/en/full/811916/b-testing.jpg?w=220&h=135" alt="A/B Testing" class="lazy" width="220" height="135" /></a> <div class="read-text"> <h2><a href="/large-language-models-leveraging-b-testing-smarter-ai-integration-879981?utm_source=Internal&utm_medium=article&utm_campaign=readmore">Large Language Models: Leveraging A/B Testing for Smarter AI Integration</a></h2> </div> </div> </li> <li> <div class="read-more-thumb"> <a href="/driving-innovation-role-research-patents-technological-progress-879979?utm_source=Internal&utm_medium=article&utm_campaign=readmore" class="read-img"><img src="https://data1.ibtimes.co.in/en/full/811914/dr-jayasudha.jpg?w=10&h=6" data-src="https://data1.ibtimes.co.in/en/full/811914/dr-jayasudha.jpg?w=220&h=135" alt="Dr. Jayasudha" class="lazy" width="220" height="135" /></a> <div class="read-text"> <h2><a href="/driving-innovation-role-research-patents-technological-progress-879979?utm_source=Internal&utm_medium=article&utm_campaign=readmore">Driving Innovation: The Role of Research and Patents in Technological Progress</a></h2> </div> </div> </li> <li> <div class="read-more-thumb"> <a href="/us-tech-major-qualcomm-launches-advanced-ai-powered-snapdragon-x-platform-india-879939?utm_source=Internal&utm_medium=article&utm_campaign=readmore" class="read-img"><img src="https://data1.ibtimes.co.in/en/full/811872/us-tech-major-qualcomm-launches-advanced-ai-powered-snapdragon-x-platform-india.jpg?w=10&h=6" data-src="https://data1.ibtimes.co.in/en/full/811872/us-tech-major-qualcomm-launches-advanced-ai-powered-snapdragon-x-platform-india.jpg?w=220&h=135" alt="US tech major Qualcomm launches advanced AI-powered Snapdragon X platform in India" class="lazy" width="220" height="135" /></a> <div class="read-text"> <h2><a href="/us-tech-major-qualcomm-launches-advanced-ai-powered-snapdragon-x-platform-india-879939?utm_source=Internal&utm_medium=article&utm_campaign=readmore">US tech major Qualcomm launches advanced AI-powered Snapdragon X platform in India</a></h2> </div> </div> </li> <li> <div class="read-more-thumb"> <a href="/tech-dynamics-indian-tech-industry-hit-300-bn-revenue-fy26-workforce-reach-5-8-mn-fy25-879924?utm_source=Internal&utm_medium=article&utm_campaign=readmore" class="read-img"><img src="https://data1.ibtimes.co.in/en/full/811856/indian-tech-industry-hit-300-bn-revenue-fy26-workforce-reach-5-8-mn-fy25.jpg?w=10&h=6" data-src="https://data1.ibtimes.co.in/en/full/811856/indian-tech-industry-hit-300-bn-revenue-fy26-workforce-reach-5-8-mn-fy25.jpg?w=220&h=135" alt="Indian tech industry to hit $300 bn revenue in FY26, workforce to reach 5.8 mn in FY25" class="lazy" width="220" height="135" /></a> <div class="read-text"> <h2><a href="/tech-dynamics-indian-tech-industry-hit-300-bn-revenue-fy26-workforce-reach-5-8-mn-fy25-879924?utm_source=Internal&utm_medium=article&utm_campaign=readmore">Indian IT industry to hit $300 bn revenue in FY26, workforce to reach 5.8 mn in FY25; Report</a></h2> </div> </div> </li> </ul> </div> </div> </div>  <div id="Ad3Desktop"></div> </div> </div> </div> </div> </div>  <ul class="share-btn-wrp"> <li class="button-wrap"><a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.ibtimes.co.in%2Flarge-language-models-leveraging-b-testing-smarter-ai-integration-879981&title=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration" title="Share on Facebook" rel="noopener nofollow"><i class="fa fa-facebook"></i></a></li> <li class="button-wrap"><a target="_blank" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.ibtimes.co.in%2Flarge-language-models-leveraging-b-testing-smarter-ai-integration-879981&text=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration&via=ibtimes_india" title="Share on Twitter" rel="noopener nofollow"><i class="fa fa-twitter"></i></a></li> <li class="button-wrap"><a target="_blank" href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.ibtimes.co.in%2Flarge-language-models-leveraging-b-testing-smarter-ai-integration-879981&title=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration" title="Share on LinkedIn" rel="noopener nofollow"><i class="fa fa-linkedin"></i></a></li> <li class="button-wrap"><a target="_blank" href="mailto:?subject=Large Language Models: Leveraging A/B Testing for Smarter AI Integration&body=Found this useful link for you : https://www.ibtimes.co.in/large-language-models-leveraging-b-testing-smarter-ai-integration-879981" title="Share via mail" rel="noopener nofollow"><i class="fa fa-envelope"></i></a></li> <li class="button-wrap"><a target="_blank" href="https://web.whatsapp.com/send?text=Large+Language+Models%3A+Leveraging+A%2FB+Testing+for+Smarter+AI+Integration https%3A%2F%2Fwww.ibtimes.co.in%2Flarge-language-models-leveraging-b-testing-smarter-ai-integration-879981" title="Share on WhatsApp" rel="noopener nofollow"><i class="fa fa-whatsapp"></i></a></li> </ul> </main> <footer> <div class="container-fluid flex-sm"> <nav class="aboutus-editions"> <div class="footer-link"> <div class="footer-width"> <h3 class="footer-title title-news">News</h3>  <ul class="mob-accordian-none"> <li><a href="https://www.ibtimes.co.in/india">India</a></li> <li><a href="https://www.ibtimes.co.in/us">US</a></li> <li><a href="https://www.ibtimes.co.in/world">World</a></li> <li><a href="https://www.ibtimes.co.in/business">Business</a></li> <li><a href="https://www.ibtimes.co.in/technology">Technology</a></li> <li><a href="https://www.ibtimes.co.in/sports">Sports</a></li> <li><a href="https://www.ibtimes.co.in/entertainment">Entertainment</a></li> <li><a href="https://www.ibtimes.co.in/auto">Auto</a></li> <li><a href="https://www.ibtimes.co.in/photos">Photos</a></li> <li class="list-child"><a href="https://www.ibtimes.co.in/tv">Video</a></li> </ul> </div> <div class="footer-width"> <h3 class="footer-title title-policy">POLICIES</h3> <ul class="mob-accordian-none"> <li><a href="https://www.ibtimes.co.in/corporate/advertise-with-us">Advertise with us</a></li> <li><a href="https://www.ibtimes.co.in/corporate/permission">Permission</a></li> <li><a href="https://www.ibtimes.co.in/corporate/syndication">Syndication</a></li> <li><a href="https://www.ibtimes.co.in/corporate/terms-services">Terms of service</a></li> <li><a href="https://www.ibtimes.co.in/corporate/privacy-policy">Privacy & Cookie Policy</a></li> </ul> </div> <div class="footer-width"> <h3 class="footer-title title-about">ABOUT</h3> <ul class="mob-accordian-none"> <li><a href="https://www.ibtimes.co.in/corporate/about">About us</a></li> <li><a href="https://www.ibtimes.co.in/corporate/brand-guidelines">Brand</a></li> <li><a href="https://www.ibtimes.co.in/corporate/careers">Careers</a></li> <li><a href="https://www.ibtimes.co.in/sitemap/site-directory">Site Navigation</a></li> <li><a href="https://www.ibtimes.co.in/corporate/contact">Contact</a></li> </ul> </div> <div class="footer-width"> <h3 class="footer-title title-edition">EDITIONS</h3> <ul class="mob-accordian-none"> <li><a href="https://www.ibtimes.com.au/" rel="noopener nofollow" title="business news australia" target="_blank">Australia</a></li> <li><a href="/" title="business news india" target="_blank">India</a></li> <li><a href="https://www.ibtimes.sg" rel="noopener nofollow" title="business news Singapore" target="_blank">Singapore</a></li> <li><a href="https://www.ibtimes.co.uk" rel="noopener nofollow" title="business news uk" target="_blank">U.K.</a></li> <li><a href="https://www.ibtimes.com" rel="noopener nofollow" title="business news us" target="_blank">U.S.</a></li> </ul> </div> <div class="footer-width"> <h3 class="footer-title title-follow">Follow US</h3> <ul class="social mob-accordian-none"> <li class="share-icon"> <a target="_blank" href="https://www.facebook.com/ibtimes.india" rel="noopener nofollow"><i class="fab fa-facebook" aria-hidden="true"></i>  Facebook</a> </li> <li class="share-icon"> <a target="_blank" href="https://twitter.com/ibtimes_india" rel="noopener nofollow"><i class="fab fa-twitter" aria-hidden="true"></i>  Twitter</a> </li> <li class="share-icon"> <a target="_blank" href="https://in.pinterest.com/IBTimesIndia/" rel="noopener nofollow"><i class="fab fa-pinterest-p" aria-hidden="true"></i>  Pinterest</a> </li> <li class="share-icon"> <a href="https://www.ibtimes.co.in/rss"><i class="fa fa-rss" aria-hidden="true"></i>  Rss</a> </li> </ul> </div> </div> <div class="footer-logo-block"> <div class="footer-logo-link"><a href="/"><img class="img-responsive lazy " src="https://g.ibtimes.com/www/images/ibt-logo-2023.svg" alt="IBTimes" width="246" height="11"></a></div> <div class="copyright">© Copyright 2025 <b>International Business Times, India Edition</b> All Rights Reserved.</div> </div> </nav> </div> <script> // mobile view accordian view for footer-title if (screen.width <768) { document.addEventListener('DOMContentLoaded', function () { var accordion = document.querySelectorAll('.footer-width'); for (var i = 0; i < accordion.length; i++) { accordion[i].addEventListener('click', function () { var isActive = this.classList.contains('expanded'); for (var j = 0; j < accordion.length; j++) { accordion[j].classList.remove('expanded'); var accordionContent = accordion[j].querySelector('.mob-accordian-none'); accordionContent.style.display = 'none'; } if (!isActive) { this.classList.add('expanded'); var accordionContent = this.querySelector('.mob-accordian-none'); accordionContent.style.display = 'block'; } }); } }); } </script> </footer> <script src="https://graphic1.ibtimes.co.in/www/js/jul2020/bootstrap.min.js" type="text/javascript"></script> <script src="https://graphic1.ibtimes.co.in/www/js/jul2020/jquery.sticky-kit.min.js" type="text/javascript"></script> <script src="https://graphic1.ibtimes.co.in/www/js/jul2020/theia-sticky-sidebar.min.js" type="text/javascript"></script> <script src="https://graphic1.ibtimes.co.in/www/js/jul2020/lazyload.js"></script> <script src="https://graphic1.ibtimes.co.in/www/js/jul2020/main.js" type="text/javascript"></script> <script> try{LJ('https://graphic1.ibtimes.co.in/www/js/jul2020/article.js?v=1.0.1',function(){doAfterLoad();}) }catch(e){LJ('https://graphic1.ibtimes.co.in/www/js/jul2020/article.js?v=1.0.1',function(){doAfterLoad();});} </script>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-B2RBGN3BXX"></script> <script> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('js', new Date()); gtag('config', 'G-B2RBGN3BXX'); gtag('create', 'G-B2RBGN3BXX', 'auto'); gtag('event', 'page_view', { 'Section': 'technology', 'page type': 'article page', 'Author' : "Karcy Noonan" , 'Published Date': "2025-02-25", 'Article ID': "879981", 'AMP': ((mobile_device)?'Mobile':'Desktop'), }); gtag('send', 'page_view'); document.addEventListener('DOMContentLoaded', function() { // Attach onclick event to the <a> tag var exampleLink = document.querySelector('a[href="/science"]'); exampleLink.addEventListener('click', function(event) { event.preventDefault(); // console.log('Science'); gtag('event', 'event_click', { 'event_category': 'science', 'event_label': 'science' }); gtag('send', 'event_click'); window.location.href= '/science'; }); }); </script> <script> //Adslots insertion // if(mobile_device){ // var RightAd1Element = document.getElementById("Ad1Mobile"); // var RightAd2Element = document.getElementById("Ad2Mobile"); // var RightAd3Element = document.getElementById("Ad3Mobile"); // var RightAd4Element = document.getElementById("Ad4Mobile"); // var RightAd5Element = document.getElementById("Ad5Mobile"); // var RightAd6Element = document.getElementById("Ad6Mobile"); // }else{ var RightAd1Element = document.getElementById("Ad1Desktop"); var RightAd2Element = document.getElementById("Ad2Desktop"); var RightAd3Element = document.getElementById("Ad3Desktop"); var inarticle1AdElement = document.getElementById("Ad1Mobile"); var inarticle2AdElement = document.getElementById("Ad2Mobile"); var inarticle3AdElement = document.getElementById("Ad3Mobile"); var inarticle4AdElement = document.getElementById("Ad4Mobile"); var inarticle5AdElement = document.getElementById("Ad5Mobile"); var inarticle6AdElement = document.getElementById("Ad6Mobile"); var inarticle7AdElement = document.getElementById("Ad7Mobile"); var inarticle8AdElement = document.getElementById("Ad8Mobile"); var inarticle9AdElement = document.getElementById("Ad9Mobile"); // } function createAdBox(containerElement, adId, divId) { if (containerElement) { var divAdBox = document.createElement("div"); divAdBox.className = "adbox side-top"; var divGpt = document.createElement("div"); divGpt.id = "div-gpt-ad-" + adId; divAdBox.appendChild(divGpt); containerElement.appendChild(divAdBox); } } function createAdElements() { createAdBox(RightAd1Element, "Right1", "div-gpt-ad-Right1"); createAdBox(RightAd2Element, "Right2", "div-gpt-ad-Right2"); if (RightAd3Element) { createAdBox(RightAd3Element, "Right3", "div-gpt-ad-Right3"); } createAdBox(inarticle1AdElement, "inarticle1", "div-gpt-ad-inarticle1"); createAdBox(inarticle2AdElement, "inarticle2", "div-gpt-ad-inarticle2"); createAdBox(inarticle3AdElement, "inarticle3", "div-gpt-ad-inarticle3"); createAdBox(inarticle4AdElement, "inarticle4", "div-gpt-ad-inarticle4"); createAdBox(inarticle5AdElement, "inarticle5", "div-gpt-ad-inarticle5"); createAdBox(inarticle6AdElement, "inarticle6", "div-gpt-ad-inarticle6"); createAdBox(inarticle7AdElement, "inarticle7", "div-gpt-ad-inarticle7"); createAdBox(inarticle8AdElement, "inarticle8", "div-gpt-ad-inarticle8"); createAdBox(inarticle9AdElement, "inarticle9", "div-gpt-ad-inarticle9"); } // Call the function to create ad elements createAdElements(); googletag.cmd.push(function() { if (mobile_device) { gptadslots[1]= googletag.defineSlot(dfp_adunit+'top', [[160, 600], [300, 250], [300, 50], [300, 600], [320, 100], [320, 50]],'div-gpt-ad-Top').setTargeting('pos',['Top']).addService(googletag.pubads()); if(inarticle1AdElement){ gptadslots[5]= googletag.defineSlot(dfp_adunit+'inarticle1', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle1').setTargeting('pos',['inarticle1']).addService(googletag.pubads()); } if(inarticle2AdElement){ gptadslots[6]= googletag.defineSlot(dfp_adunit+'inarticle2', [[300, 250], [300, 600], [160, 600], [320, 50], [300, 50], [320, 100]],'div-gpt-ad-inarticle2').setTargeting('pos',['inarticle2']).addService(googletag.pubads()); } if(inarticle3AdElement){ gptadslots[7]= googletag.defineSlot(dfp_adunit+'inarticle3', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle3').setTargeting('pos',['inarticle3']).addService(googletag.pubads()); } if(inarticle4AdElement){ gptadslots[8]= googletag.defineSlot(dfp_adunit+'inarticle4', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle4').setTargeting('pos',['inarticle4']).addService(googletag.pubads()); } if(inarticle5AdElement){ gptadslots[9]= googletag.defineSlot(dfp_adunit+'inarticle5', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle5').setTargeting('pos',['inarticle5']).addService(googletag.pubads()); } if(inarticle6AdElement){ gptadslots[10]= googletag.defineSlot(dfp_adunit+'inarticle6', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle6').setTargeting('pos',['inarticle6']).addService(googletag.pubads()); } if(inarticle7AdElement){ gptadslots[11]= googletag.defineSlot(dfp_adunit+'inarticle7', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle7').setTargeting('pos',['inarticle7']).addService(googletag.pubads()); } if(inarticle8AdElement){ gptadslots[12]= googletag.defineSlot(dfp_adunit+'inarticle8', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle8').setTargeting('pos',['inarticle8']).addService(googletag.pubads()); } if(inarticle9AdElement){ gptadslots[13]= googletag.defineSlot(dfp_adunit+'inarticle9', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-inarticle9').setTargeting('pos',['inarticle9']).addService(googletag.pubads()); } }else { gptadslots[1]= googletag.defineSlot(dfp_adunit+'top', [[970, 90], [728, 90], [970, 250]],'div-gpt-ad-Top').setTargeting('pos',['Top']).addService(googletag.pubads()); if(inarticle1AdElement){ gptadslots[5]= googletag.defineSlot(dfp_adunit+'inarticle1', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle1').setTargeting('pos',['inarticle1']).addService(googletag.pubads()); } if(inarticle2AdElement){ gptadslots[6]= googletag.defineSlot(dfp_adunit+'inarticle2', [[300, 250], [320, 50], [300, 50], [320, 100]],'div-gpt-ad-inarticle2').setTargeting('pos',['inarticle2']).addService(googletag.pubads()); } if(inarticle3AdElement){ gptadslots[7]= googletag.defineSlot(dfp_adunit+'inarticle3', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle3').setTargeting('pos',['inarticle3']).addService(googletag.pubads()); } if(inarticle4AdElement){ gptadslots[8]= googletag.defineSlot(dfp_adunit+'inarticle4', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle4').setTargeting('pos',['inarticle4']).addService(googletag.pubads()); } if(inarticle5AdElement){ gptadslots[9]= googletag.defineSlot(dfp_adunit+'inarticle5', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle5').setTargeting('pos',['inarticle5']).addService(googletag.pubads()); } if(inarticle6AdElement){ gptadslots[10]= googletag.defineSlot(dfp_adunit+'inarticle6', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle6').setTargeting('pos',['inarticle6']).addService(googletag.pubads()); } if(inarticle7AdElement){ gptadslots[11]= googletag.defineSlot(dfp_adunit+'inarticle7', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle7').setTargeting('pos',['inarticle7']).addService(googletag.pubads()); } if(inarticle8AdElement){ gptadslots[12]= googletag.defineSlot(dfp_adunit+'inarticle8', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle8').setTargeting('pos',['inarticle8']).addService(googletag.pubads()); } if(inarticle9AdElement){ gptadslots[13]= googletag.defineSlot(dfp_adunit+'inarticle9', [[300, 50], [320, 50], [300, 250], [320, 100]],'div-gpt-ad-inarticle9').setTargeting('pos',['inarticle9']).addService(googletag.pubads()); } } if(RightAd1Element){ gptadslots[2]= googletag.defineSlot(dfp_adunit+'right1', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-Right1').setTargeting('pos',['Right1']).addService(googletag.pubads()); } if(RightAd2Element){ gptadslots[3]= googletag.defineSlot(dfp_adunit+'right2', [[300, 250], [300, 600], [160, 600], [320, 50], [300, 50], [320, 100]],'div-gpt-ad-Right2').setTargeting('pos',['Right2']).addService(googletag.pubads()); } if(RightAd3Element){ gptadslots[4]= googletag.defineSlot(dfp_adunit+'right3', [[300, 50], [300, 600], [320, 50], [300, 250], [320, 100], [160, 600]],'div-gpt-ad-Right3').setTargeting('pos',['Right3']).addService(googletag.pubads()); } gptadslots[8] = googletag.defineOutOfPageSlot(dfp_adunit+'interstital',googletag.enums.OutOfPageFormat.INTERSTITIAL).addService(googletag.pubads()); googletag.pubads().setTargeting("article_id", "879981"); googletag.pubads().setTargeting("cat", "Technology"); googletag.pubads().setTargeting("sub_cat", ""); googletag.pubads().setTargeting("trsource", TrafficSource()); googletag.pubads().setTargeting("page_type", "article"); googletag.pubads().setTargeting("NoPassFQ", "N"); googletag.pubads().setTargeting("paragraphs", "16"); googletag.pubads().setTargeting("refresh", "N"); if(ts !='') { googletag.pubads().setTargeting("ts", ts); } if(trsource !='') { googletag.pubads().setTargeting("trsource", trsource); } // googletag.pubads().enableSingleRequest(); // googletag.pubads().collapseEmptyDivs(); googletag.pubads().enableLazyLoad(); googletag.pubads().enableLazyLoad({fetchMarginPercent: -1}); // C) Enable lazy loading with... googletag.pubads().enableLazyLoad({ // Fetch slots within 5 viewports. fetchMarginPercent: 500, // Render slots within 2 viewports. renderMarginPercent: 200, // Double the above values on mobile, where viewports are smaller // and users tend to scroll faster. mobileScaling: 2.0 }); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-Top'); googletag.pubads().refresh([gptadslots[1]]); }); googletag.cmd.push(function() { googletag.display('div-gpt-ad-Right1'); googletag.pubads().refresh([gptadslots[2]]); }); googletag.cmd.push(function() { googletag.display('div-gpt-ad-Right2'); googletag.pubads().refresh([gptadslots[3]]); }); if(RightAd3Element){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-Right3'); googletag.pubads().refresh([gptadslots[4]]); }); } if(inarticle1AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle1'); googletag.pubads().refresh([gptadslots[5]]); }); } if(inarticle2AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle2'); googletag.pubads().refresh([gptadslots[6]]); }); } if(inarticle3AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle3'); googletag.pubads().refresh([gptadslots[7]]); }); } if(inarticle4AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle4'); googletag.pubads().refresh([gptadslots[8]]); }); } if(inarticle5AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle5'); googletag.pubads().refresh([gptadslots[9]]); }); } if(inarticle6AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle6'); googletag.pubads().refresh([gptadslots[10]]); }); } if(inarticle7AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle7'); googletag.pubads().refresh([gptadslots[11]]); }); } if(inarticle8AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle8'); googletag.pubads().refresh([gptadslots[12]]); }); } if(inarticle9AdElement){ googletag.cmd.push(function() { googletag.display('div-gpt-ad-inarticle9'); googletag.pubads().refresh([gptadslots[13]]); }); } googletag.cmd.push(function() { googletag.pubads().refresh([gptadslots[8]]); }); </script>  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TD569H3'); </script>   <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TD569H3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id='div-gpt-ad-oop1'></div>  <script> var parElement = document.getElementById("video-player"); if(parElement) { var someVarName = localStorage.getItem("someVarKey"); console.log('beginning') const script11 = document.createElement("script"); script11.type = "text/javascript"; script11.src = "https://tg1.adsparc.com/api/adserver/spt?AV_TAGID=6386325dfd7797460e07acb2&AV_PUBLISHERID=6135e603509fff6e0f1194db"; script11.async = "true"; script11.id = "AV6386325dfd7797460e07acb2"; parElement.appendChild(script11); console.log('ending') } </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-K2BDJ7FL" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  </body> </html>

CINXE.COM

Large Language Models: Leveraging A/B Testing for Smarter AI Integration - IBTimes India