How We Handle Ads, Funding, and Data Security

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It鈥檚 why we make so many of our products, like Search, Maps, and Gmail, accessible and free of charge to everyone. </p> <p>Advertising is what makes it possible to offer our products to everyone. While we sell things like Pixel phones, apps on the Play Store, YouTube subscriptions, and tools for businesses, we make the vast majority of our money from advertising. </p> <p>So how does advertising at Google work? We make money selling ad space to businesses -- big and small, global and local -- in two key ways. First, businesses can reach potential customers by showing ads on a range of Google products such as Search, Maps, and YouTube. </p> <p>Second, businesses can buy ad space that we show on sites and apps that partner with us, like news publications and blogs. In this case, most of the money goes to the partner and helps fund their content. So ads not only help support Google but also many other websites and creators.</p> <p>Ultimately, we earn most of our money by showing ads alongside relevant Search results on Google.com. If you鈥檙e interested, you can learn more about <a href="https://howwemakemoney.withgoogle.com/">how we make money with advertising</a>.</p> <h4>We don鈥檛 sell your personal information to anyone</h4> <p>We use your personal information to make our products more helpful to you. It鈥檚 how we can autocomplete your searches, get you home faster with Maps, or show you more useful ads based on your interests. But we never sell your personal information to anyone and you can use many of our products without signing in or saving any personal information at all. </p> <p>When we show ads, advertisers pay us either for the placement of an ad -- like a banner at the top of a web page -- or for how an ad actually performs -- like when someone clicks on it. Advertisers do not pay us for personal information, such as your name or email, and we never share that information with advertisers, <a href="https://policies.google.com/privacy?hl=en-US#whycollect">unless you ask us to</a>. We also never use your emails, documents, photos, or sensitive information like race, religion, or sexual orientation, to personalize ads to you. We share reports with our advertisers to help them understand the performance of their ads, but we do so without revealing any of your personal information. At every point in the process of showing you ads, we keep your personal information protected with <a href="https://safety.google/security/security-leadership/">industry-leading security technologies</a>.</p> <h4>Your data, your choice</h4> <p>When it comes to privacy, we know one size doesn鈥檛 fit all. That鈥檚 why we build <a href="https://safety.google/privacy/privacy-controls/">powerful, easy-to-use privacy controls</a> into your <a href="https://myaccount.google.com/">Google Account</a> and directly into our products so you can choose the privacy settings that are right for you. </p> <p>When we show you ads we give you transparency and controls so you can make informed decisions. If you鈥檙e curious why you鈥檙e seeing a given ad, you can select <a href="https://support.google.com/accounts/answer/1634057">Why this ad</a> for more information. If you no longer find a specific ad relevant, you can <a href="https://support.google.com/ads/answer/2662922">mute it</a>. You can use <a href="https://adssettings.google.com/authenticated">Ad Settings</a> to control the information about you that鈥檚 used to show ads. And if you don鈥檛 want to see personalized ads at all, you can <a href="https://adssettings.google.com/authenticated">turn them off</a> at any time. </p> <p>Because of advertising, we鈥檙e able to offer our products to users around the world free of charge, helping people find answers and get things done. But, when you use our products you trust us with your personal information. That鈥檚 why we never sell your personal information and why we give you powerful privacy controls. 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