YouTube Ad Preferences & Settings

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src="/web/20240212004706im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Ad Settings </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20240212004706im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20240212004706im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v1-s682 682w, https://web.archive.org/web/20240212004706im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v1-s1024 1024w, https://web.archive.org/web/20240212004706im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v0-s2048 2048w" alt="Ad Settings" aria-hidden="false"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">YouTube aims to show you relevant and useful ads based on your activity, but you’re always in control. With Ad Settings, we make it easy for you to control what data we use to personalize ads to you. This includes information you’ve added to your Google Account, what we’ve guessed about your interests as a result of your activity, and interactions with other advertisers that partner with us to show ads.</p> <p class="md md-p">For example, we may think you’re a soccer fan because you watched highlights from a recent match on YouTube, or looked up “soccer fields near me” on Google Search. And if you’ve spent time on a partner advertiser’s site, we may suggest ads based on that visit.</p> <p class="md md-p">When ad personalization is on, you can choose any info – age and gender, an inferred interest, or a previous interaction with an advertiser –to learn more about why it’s being used, turn it off, or deactivate personalized ads altogether. You’ll still see ads, but they’ll most likely be less relevant.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <video class="ytr-media__video-file" preload="metadata" autoplay="true" playsinline="true" muted="true" loop="true"> <source src="https://web.archive.org/web/20240212004706im_/https://kstatic.googleusercontent.com/files/2c0511bf0c85319aa4c9a9751015f0ebf833e74c8eca6874232ad4bc4f832df5b36ecd53abe5dd36224574285de98d155d340a63e5796cc1a317d1ceaf5f7845" type="video/mp4"> <source src="https://web.archive.org/web/20240212004706im_/https://kstatic.googleusercontent.com/files/2c0511bf0c85319aa4c9a9751015f0ebf833e74c8eca6874232ad4bc4f832df5b36ecd53abe5dd36224574285de98d155d340a63e5796cc1a317d1ceaf5f7845" type="video/ogg"> </video> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Ad Settings:</strong> Learn more about and control what information is being used for ad personalization</p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20240212004706/https://adssettings.google.com/authenticated?hl=en" target="_blank" rel="noreferrer nofollow"> Review your Ad Settings <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-subhead-1 lb-margin-bottom-xs"> Privacy controls </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20240212004706/https://www.youtube.com/howyoutubeworks/user-settings/privacy/" "> Read more </a> </div> </li> <li 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