AI in Analytics: Top Use Cases and Tools

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</div> </header> <main id="main-content"> <main class="body-container-wrapper blog-post-template"> <div class="blog-post-hero"> <div class="container"> <div class="blog-post-hero-flex"> <div class="blog-post-hero-left"> <p class="reading-time"> 5 Min Read </p> <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">AI in Analytics: Top Use Cases and Tools</span></h1> <div class="blog-post-author"> <p>By <span style="background-image:url('https://www.marketingaiinstitute.com/hubfs/2022%20Website%20Redesign/Headshots/Mike-Kaput-Headshot%20%281%29.jpg')"></span> <a href="https://www.marketingaiinstitute.com/blog/author/mike-kaput">Mike Kaput </a> on April 4, 2022 </p> </div> <div class="blog-post__tags"> <a class="blog-post__tag-link" href="/blog?tag=Analytics">Analytics</a> <a class="blog-post__tag-link" href="/blog?tag=UseCases">Use Cases</a> </div> </div> <div class="blog-post-hero-right"> <img src="https://www.marketingaiinstitute.com/hubfs/luke-chesser-JKUTrJ4vK00-unsplash%20%281%29.jpg" style="width: 100%;" alt="Featured Image"> </div> </div> </div> </div> <div class="blog-subscribe-bar"> <div id="hs_cos_wrapper_module_16552359563816" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="cta-bar"> <div class="container"> <div class="cta-bar-flex"> <div class="cta-bar-left"> <p>Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series. </p> </div> <div class="cta-bar-right"> <span id="hs_cos_wrapper_module_16552359563816_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-268450df-1b8c-4640-9c62-3f3328dd9f31"><span class="hs-cta-node hs-cta-268450df-1b8c-4640-9c62-3f3328dd9f31" id="hs-cta-268450df-1b8c-4640-9c62-3f3328dd9f31"><a href="https://cta-redirect.hubspot.com/cta/redirect/20757840/268450df-1b8c-4640-9c62-3f3328dd9f31"><img class="hs-cta-img" id="hs-cta-img-268450df-1b8c-4640-9c62-3f3328dd9f31" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/20757840/268450df-1b8c-4640-9c62-3f3328dd9f31.png" alt="Learn More"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(20757840, '268450df-1b8c-4640-9c62-3f3328dd9f31', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div></div> </div> <div class="blog-post-body"> <div class="container"> <div class="blog-post-body-wrapper"> <div class="blog-post-body-main"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p data-slate-node="element"><span data-slate-node="text"><span style="font-size: 18px; color: #007fc4;"><strong>Artificial </strong><strong>intelligence</strong><strong> can give you </strong><strong>analytics</strong></span><strong><span style="font-size: 18px; color: #007fc4;"> superpowers.</span> </strong></span></p> <p data-slate-node="element"><span data-slate-node="text">AI is a collection of technologies that excel at extracting insights and patterns from large sets of data. AI can use those insights and patterns to make predictions about what drives outcomes. It can even learn to improve its predictions over time.</span></p> <p data-slate-node="element"><span data-slate-node="text">This makes AI perfect for anyone who uses analytics data to make decisions. We're talking data analysis using systems like Google Analytics, automation platforms, business intelligence systems, content management systems, and CRMs. </span></p> <p data-slate-node="element"><span data-slate-node="text">With AI in analytics, you can get more value out of the data you already have, unify that data, and make increasingly valuable predictions based on your data.</span></p> <p data-slate-node="element"><span data-slate-node="text">This all sounds great...</span></p> <p data-slate-node="element"><span data-slate-node="text">But how do you actually get started with AI analytics?</span></p> <p data-slate-node="element"><span data-slate-node="text"><strong>This article is here to help you take your first step.</strong></span></p> <p data-slate-node="element"><span data-slate-node="text">At Marketing AI Institute, we've spent years researching and applying AI in marketing and business. Since 2016, we've published more than 700 articles on the subject. And we track 1,500+ sales and marketing AI companies with funding north of $6 billion.</span></p> <p data-slate-node="element"><span data-slate-node="text">That means we can help you demystify AI analytics. (And, don't worry, you don't have to be a data scientist to do it.)</span></p> <p data-slate-node="element"><span data-slate-node="text">Let's dive in.</span></p> <h2 data-slate-node="element">What Is Artificial Intelligence?</h2> <p data-slate-node="element" style="font-size: 18px;"><span data-slate-node="text" style="color: #000000;"><strong>It helps to know what AI is before you use it for </strong><strong>analytics</strong><strong>.</strong></span></p> <p data-slate-node="element"><span data-slate-node="text"><strong><img src="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg?width=600&name=phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg" alt="What Is Artificial Intelligence?" width="600" loading="lazy" style="width: 600px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg?width=300&name=phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg 300w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg?width=600&name=phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg 600w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg?width=900&name=phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg 900w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg?width=1200&name=phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg 1200w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg?width=1500&name=phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg 1500w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg?width=1800&name=phillip-glickman-2umO15jsZKM-unsplash%20(1).jpg 1800w" sizes="(max-width: 600px) 100vw, 600px"></strong></span></p> <p data-slate-node="element"><span data-slate-node="text">If you ask 10 different experts for a definition of AI, you'll get 10 different answers. We like a simple, effective definition from Demis Hassabis, CEO of DeepMind:</span></p> <p data-slate-node="element"><span data-slate-node="text">AI is the "science of making machines smart." That means we can teach machines to mimic human intelligence. We can give them the ability to see, hear, speak, write, and move.</span></p> <p data-slate-node="element"><span data-slate-node="text">So, AI is really a group of technologies. You may have heard of some of them like: machine learning, deep learning, neural networks, natural language generation (NLG), and natural language processing (NLP).</span></p> <p data-slate-node="element"><span data-slate-node="text">At this stage, it's not important to know what every piece of AI terminology means.</span></p> <p data-slate-node="element"><span data-slate-node="text">You just need to understand how AI is very different from traditional software.</span></p> <p data-slate-node="element"><span data-slate-node="text">As an example, take a traditional non-AI tool like your standard accounting software. No doubt this software is useful, quickly and automatically performing calculations for you.</span></p> <p data-slate-node="element"><span data-slate-node="text">But it relies entirely on humans to work. Its rules are written and updated by human programmers. And it requires human professionals to provide it with data, information, and guidance to do its job.</span></p> <p data-slate-node="element"><span data-slate-node="text">Most importantly, the tool only improves its performance if human programmers go in and update it. (Anyone who has dealt with outdated or ineffective software knows this can sometimes take a long time.)</span></p> <p data-slate-node="element"><span data-slate-node="text">AI tools are very different.</span></p> <p data-slate-node="element"><span data-slate-node="text">AI tools have the ability to learn and improve on their own. They still need to be built and managed by humans. But they can adapt to past outcomes and future data to increase their performance on their own.</span></p> <p data-slate-node="element"><span data-slate-node="text">You may not realize it, but AI is everywhere in daily life.</span></p> <p data-slate-node="element"><span data-slate-node="text">Your smartphone relies heavily on AI. </span></p> <p data-slate-node="element"><span data-slate-node="text">AI-powered facial recognition allows you to unlock your phone with your face. This AI has learned to accurately and consistently identify faces. It's able to do this because it has learned from training on millions of other faces.</span></p> <p data-slate-node="element"><span data-slate-node="text">AI-powered voice assistants help you search and shop. They're able to deliver the right results because they learn from you and other consumers which results are correct, and improve their output accordingly.</span></p> <p data-slate-node="element"><span data-slate-node="text">And AI powers predictive text, learning to predict what you'll type next with a high degree of accuracy because it has learned to improve from billions of other users.</span></p> <p data-slate-node="element"><span data-slate-node="text">AI is also at the heart of many leading companies.</span></p> <p data-slate-node="element"><span data-slate-node="text">Tesla's self-driving cars rely on AI that sees and moves to navigate the road.</span></p> <p data-slate-node="element"><span data-slate-node="text">Amazon and Netflix rely on AI to serve up product and content recommendations.</span></p> <p data-slate-node="element"><span data-slate-node="text">Google relies on AI to complete your emails and power intelligent search.</span></p> <p data-slate-node="element"><span data-slate-node="text">There's a reason AI is so popular...</span></p> <p data-slate-node="element"><span data-slate-node="text">Big data. Companies now have enormous amounts of data generated by digital activities. This big data acts as fuel for AI systems, which require tons of data to make predictions. Now that all this data exists, companies have rushed to develop more (and more advanced) AI solutions to extract insights from it.</span></p> <p data-slate-node="element"><span data-slate-node="text">In the process, AI systems are getting smarter, faster, thanks to all the data they have to work with. This creates a virtuous cycle of improvement that is fueling huge growth in the market for AI-powered solutions. </span></p> <p data-slate-node="element"><span data-slate-node="text">(Turns out big data is a big advantage.)</span></p> <p data-slate-node="element"><span data-slate-node="text">Here's a real-world example in business and marketing:</span></p> <p data-slate-node="element"><span data-slate-node="text">An AI tool exists that writes marketing email subject lines for you. </span></p> <p data-slate-node="element"><span data-slate-node="text">It uses training from humans (sample of the company's past marketing emails) to learn. But then the tool drafts its own email subject lines and improves them over time.</span></p> <p data-slate-node="element"><span data-slate-node="text">As time goes on, this AI tool gets better and better at writing subject lines, until it is better at writing subject lines than human copywriters.</span></p> <p data-slate-node="element"><span data-slate-node="text">Now, imagine the power of AI applied to any piece of data analytics technology...</span></p> <p data-slate-node="element"><span data-slate-node="text">It's already happening, and it can transform how you do business.</span></p> <h2 data-slate-node="element">Demystifying AI in Analytics Jargon</h2> <p data-slate-node="element" style="font-size: 18px;"><span data-slate-node="text" style="color: #000000;"><strong>Let's quickly clear up confusion around different </strong><strong>advanced </strong><strong>analytics</strong><strong> terms and how they relate to AI...</strong></span></p> <p data-slate-node="element" style="font-size: 16px;"><span data-slate-node="text" style="color: #007fc4;"><strong><img src="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg?width=600&name=cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg" alt="Demystifying AI in Analytics Jargon" width="600" loading="lazy" style="width: 600px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg?width=300&name=cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg 300w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg?width=600&name=cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg 600w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg?width=900&name=cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg 900w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg?width=1200&name=cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg 1200w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg?width=1500&name=cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg 1500w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg?width=1800&name=cookie-the-pom-gySMaocSdqs-unsplash%20(1).jpg 1800w" sizes="(max-width: 600px) 100vw, 600px"></strong></span></p> <p data-slate-node="element"><span data-slate-node="text">(If you're already an analytics pro, you may want to skip to the next section on use cases.)</span></p> <p data-slate-node="element"><span data-slate-node="text">One is predictive analytics. This is when a machine uses historical data to make predictions about the future. Whether you know it or not, sophisticated predictive analytics solutions use AI to make these predictions. So, when you hear this term mentioned, it's likely AI is involved.</span></p> <p data-slate-node="element"><span data-slate-node="text">You may also hear the term prescriptive analytics. Prescriptive analytics means a machine not only makes predictions, but also prescribes what to do next. Prescriptive analytics tools rely on AI to do this.</span></p> <p data-slate-node="element"><span data-slate-node="text">Another popular term that often comes up is augmented analytics. Augmented analytics is when AI is used to automate parts of the analytics process that would be performed by a data scientist or a data science team. These include tasks around data preparation and getting insights out of datasets. Basically, this type of analytics uses AI to make the human side of data analysis easier.</span></p> <p data-slate-node="element"><span data-slate-node="text">Finally, you may hear the term descriptive analytics. This means a platform provides you with historical data. It describes what has happened. All AI and non-AI tools have a descriptive analytics component. But not all descriptive analytics tools use AI.</span></p> <p data-slate-node="element"><span data-slate-node="text">These distinctions are important to understand as you dive into AI analytics technology. Too often, vendors will say a tool is predictive or prescriptive, when it's actually just descriptive. </span></p> <p data-slate-node="element"><span data-slate-node="text">Alright, now that this out of the way, let's get to the fun stuff:</span></p> <p data-slate-node="element"><span data-slate-node="text">How do you use AI in analytics?</span></p> <h2 data-slate-node="element">AI in Analytics Use Cases</h2> <p data-slate-node="element" style="font-size: 18px;"><span data-slate-node="text" style="color: #000000;"><strong>Here are just a handful of the most powerful use cases we've found for </strong><strong>AI in </strong><strong>analytics</strong><strong> today.</strong></span></p> <p data-slate-node="element"><span data-slate-node="text" style="color: #007fc4;"><strong><img src="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg?width=600&name=alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg" alt="AI in Analytics Use Cases" width="600" loading="lazy" style="width: 600px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg?width=300&name=alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg 300w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg?width=600&name=alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg 600w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg?width=900&name=alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg 900w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg?width=1200&name=alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg 1200w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg?width=1500&name=alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg 1500w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg?width=1800&name=alexander-sinn-KgLtFCgfC28-unsplash%20(1).jpg 1800w" sizes="(max-width: 600px) 100vw, 600px"></strong></span></p> <h3 data-slate-node="element">Discover New Insights</h3> <p data-slate-node="element"><span data-slate-node="text">AI excels at finding insights and patterns in large datasets that humans just can't see. It also does this at scale and at speed.</span></p> <p data-slate-node="element"><span data-slate-node="text">Today, AI exists that will answer questions you ask about your website data analytics. (Think "Which channel had the highest conversion rate?") </span></p> <p data-slate-node="element"><span data-slate-node="text">An AI analytics tool can also recommend actions based on opportunities its seeing in your analytics.</span></p> <h3 data-slate-node="element">Predict Business and Marketing Outcomes</h3> <p data-slate-node="element"><span data-slate-node="text">AI can help you predict outcomes and successful courses of action.</span></p> <p data-slate-node="element"><span data-slate-node="text">AI-powered systems can analyze data from hundreds of sources and offer predictions about what works and what doesn't.</span></p> <p data-slate-node="element"><span data-slate-node="text">AI can also can deep dive into data analytics about your customers and offer predictions about consumer preferences, product development, and marketing channels.</span></p> <h3 data-slate-node="element">Unify Analytics and Customer Data</h3> <p data-slate-node="element"><span data-slate-node="text">AI can be used to unify data across platforms. That includes using the speed and scale of AI to pull together all your customer data into a single, unified view. Artificial intelligence is also capable of unifying data across different sources, even hard-to-track ones like call data.</span></p> <h3 data-slate-node="element">Forecast Demand</h3> <p data-slate-node="element"><span data-slate-node="text">Thanks to its predictive abilities, AI can use your analytics data to forecast product demand based on available stock, seasonal trends, past purchase behavior, and more.</span></p> <p data-slate-node="element"><span data-slate-node="text">Based on this data analysis, businesses can improve how they stock products, purchase inventory, or purchase materials. They can also use AI demand forecasting to plan other business or marketing investments.</span></p> <h2 data-slate-node="element">Top AI Analytics Tools</h2> <p data-slate-node="element" style="font-size: 18px;"><span data-slate-node="text" style="color: #000000;"><strong>There are hundreds of </strong><strong>AI </strong><strong>analytics</strong><strong> tools</strong><strong> out there—here are some of the best ones worth a look.</strong></span></p> <p data-slate-node="element"><img src="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg?width=600&name=recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg" alt="Top AI Analytics Tools" width="600" loading="lazy" style="width: 600px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg?width=300&name=recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg 300w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg?width=600&name=recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg 600w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg?width=900&name=recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg 900w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg?width=1200&name=recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg 1200w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg?width=1500&name=recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg 1500w, https://www.marketingaiinstitute.com/hs-fs/hubfs/Imported_Blog_Media/recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg?width=1800&name=recha-oktaviani-5tYUk7sZzqc-unsplash%20(1).jpg 1800w" sizes="(max-width: 600px) 100vw, 600px"></p> <br> <ul data-slate-node="element"> <li><a href="http://www.adobe.com" rel="noopener" target="_blank" style="font-weight: normal;">Adobe Analytics </a><span style="font-weight: normal;">— Adobe Analytics uses AI to analyze data from different online and offline sources, then visualize insights from your data.</span></li> <li><a href="http://www.blueconic.com" rel="noopener" target="_blank" style="font-weight: normal;">BlueConic </a><span style="font-weight: normal;">— BlueConic <span style="font-family: 'Open Sans', sans-serif; background-color: transparent; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit;">is a customer data platform that turns customer data into person-level profiles for marketing purposes.</span></span></li> <li data-slate-node="element"><a href="/blog/crayon-spotlight" rel="noopener" target="_blank" style="font-weight: normal;">Crayon</a><span style="font-weight: normal;"> — Crayon is a market and competitive intelligence tool that enables businesses to track, analyze, and act on everything happening in their market.</span><a href="/blog/crayon-spotlight" rel="noopener" target="_blank" style="font-weight: normal;"></a></li> <li><a href="https://support.google.com/analytics/answer/7411707?hl=en" rel="noopener" target="_blank" style="font-weight: normal;">Google Analytics </a><span style="font-weight: normal;">— Google's popular analytics tool has powerful AI baked right into it. Its AI-powered Analytics Intelligence feature uses machine learning to surface insights, answer your analytics questions, and model conversions.</span></li> <li><a href="https://cloud.google.com/solutions/smart-analytics" rel="noopener" target="_blank" style="font-weight: normal;">Google Cloud</a><span style="font-weight: normal;"> — Google Cloud's smart analytics solutions use machine learning to get insights into and make predictions about business outcomes.</span></li> <li><a href="//www.helixa.ai" rel="noopener" target="_blank" style="font-weight: normal;">Helixa</a><span style="font-weight: normal;"> — Using AI, Helixa helps you produce detailed personas based on audience interests, demographics, and psychographics.</span></li> <li data-slate-node="element"><a href="/blog/invoca-spotlight" rel="noopener" target="_blank" style="font-weight: normal;">Invoca</a><span style="font-weight: normal;"> — Invoca is an AI-powered call tracking and conversational analytics tool that brings the depth of marketing analytics traditionally limited to digital consumer interactions to the world of human-to-human selling.</span></li> <li><a href="https://www.ibm.com/products/planning-analytics" rel="noopener" target="_blank" style="font-weight: normal;">IBM Watson + IBM Planning Analytics</a><span style="font-weight: normal;"> — IBM Watson powers IBM's prescriptive analytics tool. Using AI, the tool can make predictions across finance, operations, and sales.</span></li> </ul></span> </div> <div class="social-sharing-wrapper"> <span id="hs_cos_wrapper_blog_social_sharing" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_social_sharing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_social_sharing"> <div class="hs-blog-social-share"> <ul class="hs-blog-social-share-list"> <li class="hs-blog-social-share-item hs-blog-social-share-item-twitter">  <a href="https://twitter.com/share" class="twitter-share-button" data-lang="en" data-url="https://www.marketingaiinstitute.com/blog/how-to-use-artificial-intelligence-for-analytics" data-size="medium" data-text="AI in Analytics: Top Use Cases and Tools">Tweet</a> </li> <li class="hs-blog-social-share-item hs-blog-social-share-item-linkedin">  <script type="IN/Share" data-url="https://www.marketingaiinstitute.com/blog/how-to-use-artificial-intelligence-for-analytics" data-showzero="true" data-counter="right"></script> </li> <li class="hs-blog-social-share-item hs-blog-social-share-item-facebook">  <div class="fb-share-button" data-href="https://www.marketingaiinstitute.com/blog/how-to-use-artificial-intelligence-for-analytics" data-layout="button_count"></div> </li> </ul> </div> </span> </div> <div class="blog-post-author-section"> <div class="blog-author-img" style="background-image:url('https://www.marketingaiinstitute.com/hubfs/2022%20Website%20Redesign/Headshots/Mike-Kaput-Headshot%20%281%29.jpg')"> </div> <div class="blog-author-content"> <h5><a href="https://www.marketingaiinstitute.com/blog/author/mike-kaput">Mike Kaput </a></h5> <p>As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). <a href="https://www.marketingaiinstitute.com/mike-kaput-full-bio">See Mike's full bio.</a></p> <ul> <li> <a href="https://www.linkedin.com/in/mikekaput/"> <i class="fab fa-linkedin-in"></i> </a> </li> <li> <a href="https://twitter.com/mikekaput"> <i class="fab fa-twitter"></i> </a> </li> </ul> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_module_16553190214728" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="blog-related-post"> <div class="container"> <h2>Related Posts</h2> <div class="blog-related-post-flex row"> <span id="hs_cos_wrapper_module_16553190214728_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_related_blog_posts" style="" data-hs-cos-general-type="widget" data-hs-cos-type="related_blog_posts"> <div class="blog-list-item item"> <a href="https://www.marketingaiinstitute.com/blog/ai-for-predictive-analytics" class="blog-list-item-image-wrapper"><div class="blog-list-item-image" style="background-image:url('https://www.marketingaiinstitute.com/hubfs/absolutvision-uCMKx2H1Y38-unsplash%20%281%29-1%20copy.jpg')"></div></a> <div class="blog-list-item-content"> <h4><a href="https://www.marketingaiinstitute.com/blog/ai-for-predictive-analytics">AI for Analytics: What You Need to Know</a></h4> <div class="author-section"> <div style="background-image:url('https://www.marketingaiinstitute.com/hubfs/2022%20Website%20Redesign/Headshots/Mike-Kaput-Headshot%20%281%29.jpg')"></div> <span><a href="https://www.marketingaiinstitute.com/blog/author/mike-kaput">Mike Kaput</a> | September 20, 2021</span> </div> <p>AI is transforming predictive analytics by enabling predictive analytics marketing. Here's how to take advantage of this in your business.</p> <div class="post-tags"> <span><a class="posts-tag" href="https://www.marketingaiinstitute.com/blog/tag/analytics">Analytics</a></span> <span><a class="posts-tag" href="https://www.marketingaiinstitute.com/blog/tag/use-cases">Use Cases</a></span> </div> </div> </div> <div class="blog-list-item item"> <a href="https://www.marketingaiinstitute.com/blog/use-cases-for-ai-in-analytics" class="blog-list-item-image-wrapper"><div class="blog-list-item-image" style="background-image:url('https://www.marketingaiinstitute.com/hubfs/Imported_Blog_Media/luke-chesser-JKUTrJ4vK00-unsplash.webp')"></div></a> <div class="blog-list-item-content"> <h4><a href="https://www.marketingaiinstitute.com/blog/use-cases-for-ai-in-analytics">Use Cases for AI in Analytics</a></h4> <div class="author-section"> <div style="background-image:url('https://www.marketingaiinstitute.com/hubfs/2022%20Website%20Redesign/Headshots/Mike-Kaput-Headshot%20%281%29.jpg')"></div> <span><a href="https://www.marketingaiinstitute.com/blog/author/mike-kaput">Mike Kaput</a> | October 22, 2019</span> </div> <p>Discover tangible use cases for artificial intelligence in marketing analytics. </p> <div class="post-tags"> <span><a class="posts-tag" href="https://www.marketingaiinstitute.com/blog/tag/analytics">Analytics</a></span> <span><a class="posts-tag" href="https://www.marketingaiinstitute.com/blog/tag/use-cases">Use Cases</a></span> </div> </div> </div> <div class="blog-list-item item"> <a href="https://www.marketingaiinstitute.com/blog/how-to-get-insights-into-marketing-data-in-minutes-using-buzzsumo-and-ibm-watson-analytics" class="blog-list-item-image-wrapper"><div class="blog-list-item-image" style="background-image:url('https://www.marketingaiinstitute.com/hubfs/Imported_Blog_Media/Buzzsumo-Watson-Data.png')"></div></a> <div class="blog-list-item-content"> <h4><a href="https://www.marketingaiinstitute.com/blog/how-to-get-insights-into-marketing-data-in-minutes-using-buzzsumo-and-ibm-watson-analytics">How to Get Insights Into Marketing Data in Minutes Using Buzzsumo and IBM Watson Analytics</a></h4> <div class="author-section"> <div style="background-image:url('https://www.marketingaiinstitute.com/hubfs/2022%20Website%20Redesign/Headshots/Mike-Kaput-Headshot%20%281%29.jpg')"></div> <span><a href="https://www.marketingaiinstitute.com/blog/author/mike-kaput">Mike Kaput</a> | July 21, 2020</span> </div> <p>Marketers can uncover insights from thousands of rows of new data in minutes by combining Buzzsumo and IBM Watson Analytics.</p> <div class="post-tags"> <span><a class="posts-tag" href="https://www.marketingaiinstitute.com/blog/tag/analytics">Analytics</a></span> <span><a class="posts-tag" href="https://www.marketingaiinstitute.com/blog/tag/use-cases">Use Cases</a></span> </div> </div> </div> </span> </div> </div> </div></div> </main> </main> <footer class="footer"> <div class="footer__container"> <div id="hs_cos_wrapper_global_footer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="" class="hhs-footer-mod "> <div class="container"><div class="row hhs-foot-nav-cols"><div class="col-lg-3 col-12 col-md-6"> <div class="hhs-foot-nav-col hhs-foot-rss nav-col-1"><h5 class="hide-mobile">About</h5> <button class="foot-nav-title col-head-1 hide-desktop hide-tablet show-mobile">About</button> <div class="hhs-col-content"><span id="hs_cos_wrapper_global_footer_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_global_footer_" 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