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class="Grid_row__eFXMI"><div class="Grid_column__QqAhL Grid_sm-12__s7GY_"><section class="Hero_Hero__1kLZL"><div class="Blobs_BlobWrapper__oOftb Blobs_BlobWrapper--Ocean__A_A6Y"><div class="Blobs_BlobImage__OppFX"><div class="Blobs_Blob__Iqemh"></div><div class="Blobs_Blob__Iqemh"></div><div class="Blobs_Blob__Iqemh"></div></div><svg xmlns="http://www.w3.org/2000/svg" version="1.1"><defs><filter id="fancy-goo"><feGaussianBlur in="SourceGraphic" stdDeviation="10" result="blur"></feGaussianBlur><feColorMatrix in="blur" mode="matrix" values="1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 19 -9" result="goo"></feColorMatrix><feComposite in="SourceGraphic" in2="goo" operator="atop"></feComposite></filter></defs></svg></div><div class="Blobs_BackdropFilter__sD_7G"></div><h1>Crafting narratives to help brands communicate effectively</h1></section></div></div><div class="Grid_row__eFXMI Grid_center__ogyxs"><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_lg-10__1Nh3Z"><div class="HomePage_VideoWrapper__2n8mq"><section class="Video_Wrapper__fly7W"><div class="Ratio " style="display:block"><div class="Ratio-ratio " style="height:0;position:relative;width:100%;padding-top:56.25%"><div class="Ratio-content " style="height:100%;left:0;position:absolute;top:0;width:100%"><div class="Video_PlayWrapper__Mc5wL"><div class="Ratio Image_Ratio__PIs7C" style="display:block"><div class="Ratio-ratio " style="height:0;position:relative;width:100%;padding-top:56.29629629629629%"><div class="Ratio-content " style="height:100%;left:0;position:absolute;top:0;width:100%"><picture class="Image_Wrapper__2Pg44"><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/4KotAdiNXkYkyRjG5JrCp9/8a49f81ba46c37924276a125e20de1e3/Titleplate.jpg?&fm=webp&w=1080&h=608&fit=fill&f=faces" type="image/webp" media="(min-width: 767px)"/><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/4KotAdiNXkYkyRjG5JrCp9/8a49f81ba46c37924276a125e20de1e3/Titleplate.jpg?&fm=jpg&w=707&h=969&fit=fill&f=faces" type="image/jpeg" media="(min-width: 767px)"/><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/4KotAdiNXkYkyRjG5JrCp9/8a49f81ba46c37924276a125e20de1e3/Titleplate.jpg?&fm=webp&w=707&h=969&fit=fill&f=faces" type="image/webp"/><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/4KotAdiNXkYkyRjG5JrCp9/8a49f81ba46c37924276a125e20de1e3/Titleplate.jpg?&fm=jpg&w=707&h=969&fit=fill&f=faces" type="image/jpeg"/><img class="Image_Image__67NkE" src="//images.ctfassets.net/yv7pyjy9u1q3/4KotAdiNXkYkyRjG5JrCp9/8a49f81ba46c37924276a125e20de1e3/Titleplate.jpg?&fm=webp&w=707&h=969&fit=fill&f=faces" alt="colab-site-video-desktop-image" width="1080" height="608" loading="lazy"/></picture></div></div></div><div class="Video_PlayButtonWrapper__IAhOO"><button class="Video_PlayButton___w1Rw"><span class="Video_PlayIcon__C_Fyr"></span></button></div></div></div></div></div></section></div></div></div><section class="SectionPanel_SectionPanel__iJI08 SectionPanel_SectionPanel--Animated__1LqO_"><div class="Blobs_BlobWrapper__oOftb Blobs_BlobWrapper--Ocean__A_A6Y"><div class="Blobs_BlobImage__OppFX"><div class="Blobs_Blob__Iqemh"></div><div class="Blobs_Blob__Iqemh"></div><div class="Blobs_Blob__Iqemh"></div></div><svg xmlns="http://www.w3.org/2000/svg" version="1.1"><defs><filter id="fancy-goo"><feGaussianBlur in="SourceGraphic" stdDeviation="10" result="blur"></feGaussianBlur><feColorMatrix in="blur" mode="matrix" values="1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 19 -9" result="goo"></feColorMatrix><feComposite in="SourceGraphic" in2="goo" operator="atop"></feComposite></filter></defs></svg></div><div class="Blobs_BackdropFilter__sD_7G"></div><div class="Grid_row__eFXMI Grid_align-center__9b8_b"><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div class="SectionPanel_ImageWrapper__FuEV6 SectionPanel_ImageWrapper--LeftAligned__jsru5"><div class="Ratio Image_Ratio__PIs7C" style="display:block"><div class="Ratio-ratio " style="height:0;position:relative;width:100%;padding-top:100%"><div class="Ratio-content " style="height:100%;left:0;position:absolute;top:0;width:100%"><picture class="Image_Wrapper__2Pg44"><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/58evDS3IDRjQaO8olkM51D/0299b65fae005b849b29ecd663e32e5e/Property_1_Brief.png?&fm=webp&w=512&h=512" type="image/webp"/><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/58evDS3IDRjQaO8olkM51D/0299b65fae005b849b29ecd663e32e5e/Property_1_Brief.png?&fm=jpg&w=512&h=512" type="image/jpeg"/><img class="Image_Image__67NkE" src="//images.ctfassets.net/yv7pyjy9u1q3/58evDS3IDRjQaO8olkM51D/0299b65fae005b849b29ecd663e32e5e/Property_1_Brief.png?&fm=webp&w=512&h=512" alt="colab-icon-1" width="512" height="512" loading="lazy"/></picture></div></div></div></div></div><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div><header class="Header_Wrapper__rMA6V"><h2 class="Header_SectionIntroduction__2kI9N">What CoLab does</h2><h3>New Scientist's CoLab team helps clients create rich, engaging conversations with an intelligent and curious audience. </h3><div class="Header_SubheadingWrapper__YUpTc"><section class="RichText_NestedWrapper__erPVi"><p>Using our award-winning editorial expertise, we bring to life the discovery and excitement behind brands with clarity and authority for New Scientist’s affluent, engaged audience of thought leaders and early adopters.</p></section></div></header></div></div></div></section><section class="SectionPanel_SectionPanel__iJI08 SectionPanel_SectionPanel--White__Z_IRn"><div class="Grid_row__eFXMI Grid_align-center__9b8_b"><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div><header class="Header_Wrapper__rMA6V"><h3>With our evidence-based perspective, our clients can define clear brand narratives and then amplify these messages across our powerful media channels.</h3><div class="Header_SubheadingWrapper__YUpTc"><section class="RichText_NestedWrapper__erPVi"><p>These include print, digital, social, video and audio content. We also deliver New Scientist Live, tailored events, masterclasses, competitions, online debates, surveys and standalone microsites.</p><p>These channels deliver effective, measurable results.</p><p>New Scientist is one of the world’s leading science and technology media brands. Let our expertise help build your future.</p></section></div></header></div></div><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div class="SectionPanel_ImageWrapper__FuEV6 SectionPanel_ImageWrapper--RightAligned__Cfj2d"><div class="Ratio Image_Ratio__PIs7C" style="display:block"><div class="Ratio-ratio " style="height:0;position:relative;width:100%;padding-top:100%"><div class="Ratio-content " style="height:100%;left:0;position:absolute;top:0;width:100%"><picture class="Image_Wrapper__2Pg44"><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/P0qbLsCT2qTXQEyRbgKBR/aafc0b2095b4c57b21764864dc2dab35/Property_1_Insight.png?&fm=webp&w=512&h=512" type="image/webp"/><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/P0qbLsCT2qTXQEyRbgKBR/aafc0b2095b4c57b21764864dc2dab35/Property_1_Insight.png?&fm=jpg&w=512&h=512" type="image/jpeg"/><img class="Image_Image__67NkE" src="//images.ctfassets.net/yv7pyjy9u1q3/P0qbLsCT2qTXQEyRbgKBR/aafc0b2095b4c57b21764864dc2dab35/Property_1_Insight.png?&fm=webp&w=512&h=512" alt="colab-rolex-podcast" width="512" height="512" loading="lazy"/></picture></div></div></div></div></div></div></section><section class="SectionPanel_SectionPanel__iJI08 SectionPanel_SectionPanel--Animated__1LqO_"><div class="Blobs_BlobWrapper__oOftb Blobs_BlobWrapper--Ocean__A_A6Y"><div class="Blobs_BlobImage__OppFX"><div class="Blobs_Blob__Iqemh"></div><div class="Blobs_Blob__Iqemh"></div><div class="Blobs_Blob__Iqemh"></div></div><svg xmlns="http://www.w3.org/2000/svg" version="1.1"><defs><filter id="fancy-goo"><feGaussianBlur in="SourceGraphic" stdDeviation="10" result="blur"></feGaussianBlur><feColorMatrix in="blur" mode="matrix" values="1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 19 -9" result="goo"></feColorMatrix><feComposite in="SourceGraphic" in2="goo" operator="atop"></feComposite></filter></defs></svg></div><div class="Blobs_BackdropFilter__sD_7G"></div><div class="Grid_row__eFXMI Grid_align-center__9b8_b"><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div class="SectionPanel_ImageWrapper__FuEV6 SectionPanel_ImageWrapper--LeftAligned__jsru5"><div class="Ratio Image_Ratio__PIs7C" style="display:block"><div class="Ratio-ratio " style="height:0;position:relative;width:100%;padding-top:100%"><div class="Ratio-content " style="height:100%;left:0;position:absolute;top:0;width:100%"><picture class="Image_Wrapper__2Pg44"><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/1306l2YuNeGk0NE8nsvrmK/f7379961aa5bdb0fdf511368a52a7971/Property_1_Amplification.png?&fm=webp&w=512&h=512" type="image/webp"/><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/1306l2YuNeGk0NE8nsvrmK/f7379961aa5bdb0fdf511368a52a7971/Property_1_Amplification.png?&fm=jpg&w=512&h=512" type="image/jpeg"/><img class="Image_Image__67NkE" src="//images.ctfassets.net/yv7pyjy9u1q3/1306l2YuNeGk0NE8nsvrmK/f7379961aa5bdb0fdf511368a52a7971/Property_1_Amplification.png?&fm=webp&w=512&h=512" alt="colab-icon-communicate" width="512" height="512" loading="lazy"/></picture></div></div></div></div></div><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div><header class="Header_Wrapper__rMA6V"><h2 class="Header_SectionIntroduction__2kI9N">How we work</h2><h3>New Scientist CoLab’s creative process builds on the clients’ goals using in-depth scoping, message development and inventive fine-tuning to craft stories and experiences that celebrate their message. </h3><div class="Header_SubheadingWrapper__YUpTc"><section class="RichText_NestedWrapper__erPVi"><p>This process draws on New Scientist’s authority and expertise to build confidence and prestige in brands, often while working within the confines of strict rules, for example relating to pharmaceutical marketing. Over many years, we have painstakingly built our experience and reputation with the world’s top brands.</p><p>New Scientist CoLab has a global audience that is loyal, inquisitive and highly engaged. As part of the Daily Mail and General Trust, CoLab can also partner with titles such as i News, Metro and the Daily Mail to give clients access a unique audience of unprecedented size and breadth. </p></section></div></header></div></div></div></section><section class="SectionPanel_SectionPanel__iJI08 SectionPanel_SectionPanel--White__Z_IRn"><div class="Grid_row__eFXMI Grid_align-center__9b8_b"><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div><header class="Header_Wrapper__rMA6V"><h2 class="Header_SectionIntroduction__2kI9N">Who we work with</h2><h3>Our diverse client list includes world-leading companies in fields ranging from beauty brands and consumer technology to heavy engineering and pharmaceuticals. </h3></header></div></div><div class="Grid_column__QqAhL Grid_sm-12__s7GY_ Grid_md-6__EjGQ8"><div class="SectionPanel_ImageWrapper__FuEV6 SectionPanel_ImageWrapper--RightAligned__Cfj2d"><div class="Ratio Image_Ratio__PIs7C" style="display:block"><div class="Ratio-ratio " style="height:0;position:relative;width:100%;padding-top:98.05447470817121%"><div class="Ratio-content " style="height:100%;left:0;position:absolute;top:0;width:100%"><picture class="Image_Wrapper__2Pg44"><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/5SL1O9LUwER0fAmuLZBdjf/7da147407eb93c180cd9313876dc9d17/05_Digital_Design_Build.png?&fm=webp&w=257&h=252" type="image/webp"/><source srcSet="//images.ctfassets.net/yv7pyjy9u1q3/5SL1O9LUwER0fAmuLZBdjf/7da147407eb93c180cd9313876dc9d17/05_Digital_Design_Build.png?&fm=jpg&w=257&h=252" type="image/jpeg"/><img class="Image_Image__67NkE" src="//images.ctfassets.net/yv7pyjy9u1q3/5SL1O9LUwER0fAmuLZBdjf/7da147407eb93c180cd9313876dc9d17/05_Digital_Design_Build.png?&fm=webp&w=257&h=252" alt="colab-who-we-work-with" width="257" height="252" loading="lazy"/></picture></div></div></div></div></div></div></section><section class="ClientList_Wrapper__Gc6_N"><div class="Grid_row__eFXMI Grid_center__ogyxs"><div class="Grid_column__QqAhL Grid_sm-12__s7GY_"><header class="ClientList_Header__FzhI2"><h2 class="ClientList_Title__OfXKV">Who we work with</h2></header></div></div><div class="Grid_row__eFXMI Grid_center__ogyxs"><div class="Grid_column__QqAhL Grid_sm-6__4opL0 Grid_md-4__gohcC Grid_lg-2__TgDPW"><div class="ClientList_ImageWrapper__iTnWI"><img class="ClientList_Image__NYdvz" src="//images.ctfassets.net/yv7pyjy9u1q3/6kaSDbbZhXFmRzxwtHACg7/344b113dce7ffe123332ed5d55fde1ff/bae-systems-black.png" alt="bae-systems-black" width="130" height="auto"/></div></div><div class="Grid_column__QqAhL Grid_sm-6__4opL0 Grid_md-4__gohcC Grid_lg-2__TgDPW"><div class="ClientList_ImageWrapper__iTnWI"><img class="ClientList_Image__NYdvz" src="//images.ctfassets.net/yv7pyjy9u1q3/2imAD2cgV9DHebzqf6yOkk/846e476809335ed2919abe52c5e0adf8/philips-black.png" alt="philips-black" width="130" height="auto"/></div></div><div class="Grid_column__QqAhL Grid_sm-6__4opL0 Grid_md-4__gohcC Grid_lg-2__TgDPW"><div 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