Using Online Video Ads For Your Business – YouTube Advertising

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href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/"> Why YouTube </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> How it works <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/"> How it works </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Channel creation </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> Start a channel </a> </div> <div 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your results – we're here to support you at every step. </span> </h2> </div> </div> <div class="ytads-main__inner ytads-how-it-works"> <div class="ytads-how-it-works__inner ytads-how-it-works__inner--no-animation" lb-auto-init="HowItWorks" lb-options="{'animate': 'False'}"> <section class="ytads-how-it-works__article-collection ytads-js-article-collection"> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 1</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Start a channel </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s960', '_2x': 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lb-font-weight-700"> Build a home for your business </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-1"> LEARN ABOUT STARTING A CHANNEL</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> Build a home for your business </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-1"> LEARN ABOUT STARTING A CHANNEL</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-1"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 2</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Create a video ad </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s720', '_1x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s960', '_2x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211203105036im_/https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Tell your story with video </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-2"> LEARN ABOUT CREATING ADS</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> Tell your story with video </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-2"> LEARN ABOUT CREATING ADS</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-2"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 3</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Set up a campaign </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s720', '_1x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s960', '_2x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211203105036im_/https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Get your ad up and running </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-3"> LEARN ABOUT CAMPAIGN SETUP</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> Get your ad up and running </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-3"> LEARN ABOUT CAMPAIGN SETUP</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-3"></div> </article> <article class="ytads-how-it-works__article ytads-js-article"> <div class="ytads-how-it-works__article-content-wrapper ytads-js-article-content-wrapper"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side ytads-js-article-left-side"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 4</h2> </div> <div class="ytads-how-it-works__article-title-flag ytads-js-article-title-flag"> <h2 class="lb-font-headline-1 lb-font-weight-700"> <span class="lb-font-headline-1 lb-font-weight-700 ytads-how-it-works__title-flag-copy"> Measure your results </span> </h2> </div> <div class="ytads-how-it-works__article-index ytads-js-article-index"> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Start a channel </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Create a video ad </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 "> Set up a campaign </h4> <h4 class="ytads-how-it-works__article-index-item lb-font-subhead lb-font-weight-700 ytads-how-it-works__article-index-item--active"> Measure your results </h4> </div> </div> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__crop-image ytads-js-crop-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211203105036im_/https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> <div class="ytads-how-it-works__article-right-side ytads-js-article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> See how your campaign is doing </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-dt-4"> LEARN ABOUT MEASUREMENT</a> </div> <div class="ytads-how-it-works__article-right-side-tablet ytads-js-article-right-side-tablet"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-600"> See how your campaign is doing </h2> <p class="ytads-how-it-works__article-text lb-font-body"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </p> <a href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" class="ytads-how-it-works__article-learn-about lb-button ytads-js-article-cta" id="article-cta-tb-4"> LEARN ABOUT MEASUREMENT</a> </div> </div> </div> <div class="ytads-how-it-works__article-scroll-point" id="scroll-point-4"></div> </article> </section> <section class="ytads-how-it-works__article-collection-mb lb-margin-bottom-xxl ytads-js-mobile-article-collection"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--1" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-1"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 1 </h2> </div> <h3 class="lb-font-headline-3">Start a channel</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article ytads-how-it-works__article--first-child" id="article-1"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211203105036im_/https://lh3.googleusercontent.com/YVnSXrxnBN9EYsUIaK_XFAEYPRPbU6TKFCjKWqJ4OptYsqqilCFJGTl_K1-Ay3Yu6EfhdKQA2rCiimte_CfHqdfA7lIpOIILNytQ-5-5Z_YB8csQJg=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Build a home for your business </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> LEARN ABOUT STARTING A CHANNEL</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--2" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-2"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 2 </h2> </div> <h3 class="lb-font-headline-3">Create a video ad</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-2"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s720', '_1x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s960', '_2x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211203105036im_/https://lh3.googleusercontent.com/4mw3hN6EZy3RcKnqOKgYqWK9YQWo1lcK2O0g3cDeuXhkvuPUDQSmlEeKPwq1n04JimK6h6KG461UFbZaHhJIhUACATXzNQ51OvhnHBo=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Tell your story with video </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Whatever your skill level, you can create a YouTube ad that makes your business stand out. We have creative tools and trusted partners that can help, as well as best practices and success stories to inspire you along the way. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/"> LEARN ABOUT CREATING ADS</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--3" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-3"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 3 </h2> </div> <h3 class="lb-font-headline-3">Set up a campaign</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-3"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s720', '_1x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s960', '_2x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211203105036im_/https://lh3.googleusercontent.com/qt-N-rshrvDygsaaolFeU7jQ15yMZaMhIDuBhneaI2QY3hGZs6BZ-tXb28yyYVTGSgCY8Vd2ekso_-ofDup8Uw4gN4toIxigZL2jQ6-Gel7ekUWerEM=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> Get your ad up and running </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Once you’ve got a video, you’re ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> LEARN ABOUT CAMPAIGN SETUP</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-hiw-articles'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-hiw-articles', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--4" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-4" id="id-panel-header-4"> <div class="ytads-how-it-works__article-number-wrapper"> <h2 class="ytads-how-it-works__article-number"> 4 </h2> </div> <h3 class="lb-font-headline-3">Measure your results</h3> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <article class="ytads-how-it-works__article-mb ytads-js-mobile-article " id="article-4"> <div class="ytads-how-it-works__article-content"> <div class="ytads-how-it-works__article-left-side"></div> <div class="ytads-how-it-works__static-image-wrapper"> <div lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s720', '_1x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s960', '_2x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s1440', '_3x': 'https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v0-s2880', 'useBackgroundImage': true}" class="lb-image-loader ytads-how-it-works__static-image"> <div class="lb-image-loader__image lb-image-loader__image--placeholder" style="background-image: url(https://web.archive.org/web/20211203105036im_/https://lh3.googleusercontent.com/YqB8yk7OayhDhuUG5H62SALs9eOWHkbm39CB9BCG3xprnnYMxFWchxR8WH0F2k8acSOK8jLI1tVI8mQyTLFyFdj-00vG6wh5QvQKgDhPwrJCU1otOt0=v3-s10-fblur=1,20);"></div> <div class="lb-image-loader__image lb-image-loader__image--cover"></div> </div> </div> <div class="ytads-how-it-works__article-right-side"> <h2 class="ytads-how-it-works__article-title lb-font-headline-1 lb-font-weight-700"> See how your campaign is doing </h2> <h3 class="ytads-how-it-works__article-text lb-font-subhead"> Now that your campaign is up and running, it’s time to check how it’s performing. Our free measurement tools can help you understand what’s working and what to adjust for even better results. </h3> <a class="ytads-how-it-works__article-learn-about lb-button" href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/"> LEARN ABOUT MEASUREMENT</a> </div> </div> </article> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </section> <section class="ytads-section ytads-quote ytads-how-it-works__final-scroll-out ytads-js-final-scroll-out"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{"center": true, "cyclical": true}"> <div class="glue-carousel"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-headline-2 lb-font-weight-500 lb-font--no-crop"> Your video ad is your elevator pitch. That’s what tells your story. </span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Joe Huff</p> <p>LSTN Sound Co.</p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-headline-2 lb-font-weight-500 lb-font--no-crop"> YouTube enables us to test, learn, and deliver those nuanced and authentic messages that helped to improve brand perception by 10%. </span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Michael Lacorazza</p> <p>Wells Fargo</p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-headline-2 lb-font-weight-500 lb-font--no-crop"> About 50% of our new customers find us through YouTube. </span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>Njord Rota</p> <p>Majestic Heli Ski</p> </div> </div> </div></li> </ul> </div> <div class="glue-carousel__navigation ytads-carousel__pagination"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list role="tablist"> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="1"> 1 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="2"> 2 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="3"> 3 </button> </li> </ul> </div> </div> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 7.3-15.1 14C0 29.7.3 55 .3 55s-.3 25.3 3 37.5c1.8 6.7 8.4 12.2 15.1 14 12.3 3.3 60.6 3 60.6 3s48.3.2 60.6-3c6.8-1.8 13.1-7.3 14.9-14 3.3-12.1 3.3-37.5 3.3-37.5s-.1-25.3-3.4-37.5z"/><path fill="#FFF" d="M63.9 79.2L103.2 55 63.9 30.8z"/></svg> </div> <h2 class="lb-margin-bottom-m"> <span class="lb-font-headline-1 lb-font-weight-700"> Get started with YouTube Ads </span> </h2> <a class="ytads-js-start-now-cta lb-button lb-button--filled" href="/web/20211203105036/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </section> </div> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal 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lb-footer__standard-menu-title"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203105036/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203105036/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203105036/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203105036/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" 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