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Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.</span></div></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR fNlObb"><a data-test="image-link" role="link" href="/blog/search-intent/"><img src="https://static.semrush.com/blog/uploads/media/88/ce/88ce909957bf25fe09f66178167cd4d2/what-is-search-intent.svg" loading="lazy" alt="What Is Search Intent?" width="310" height="250"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">7 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="What Is Search Intent? How to Identify It & Optimize for It" class="sc-fTQvRK hfRAHt" href="/blog/search-intent/">What Is Search Intent? How to Identify It & Optimize for It</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-fTxOGA fltcqA">Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/carlos/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Carlos Silva</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 21, 2024</span></div></div></article></div></div><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR ioNOIc"><a data-test="image-link" role="link" href="/blog/search-query/"><img src="https://static.semrush.com/blog/uploads/media/ba/8b/ba8bc810bf14bc89389e8de6ed3dce72/e4b9c428f8d89f62faca2c25400dd54a/search-query.svg" loading="lazy" alt="Search Query" width="310" height="250"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">7 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="What Is a Search Query? (And How It Differs from a Keyword)" class="sc-fTQvRK hfRAHt" href="/blog/search-query/">What Is a Search Query? (And How It Differs from a Keyword)</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-fTxOGA fltcqA">Search queries are the exact words or phrases a user enters into a search engine to find information.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/sydney-go/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Sydney Go</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 18, 2024</span></div></div></article></div></div><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/keyword-intent/"><img src="https://static.semrush.com/blog/uploads/media/01/e4/01e472b29d654ea0528d459faeb39776/3analyze-search-intent-instantly.svg" loading="lazy" alt="Keyword Intent" width="310" height="250"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">7 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="What Is Keyword Intent? 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An Overview & How to Identify It</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-fTxOGA fltcqA">Keyword intent (aka search intent) is what searchers want to achieve after they conduct a specific search.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/aleksandra-beka-jovicic/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Aleksandra Beka Jovicic</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 18, 2024</span></div></div></article></div></div><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR kRMDFO"><a data-test="image-link" role="link" href="/blog/keyword-competition/"><img src="https://static.semrush.com/blog/uploads/media/f0/ea/f0ea7607220a25bedb713f88b1dea839/111b0a4a46992a8519fd2f53b64761aa/keyword-competitions.svg" loading="lazy" alt="Keyword Competition" width="310" height="250"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">4 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="Understanding Keyword Competition in SEO and PPC" class="sc-fTQvRK hfRAHt" href="/blog/keyword-competition/">Understanding Keyword Competition in SEO and PPC</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-fTxOGA fltcqA">Keyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/203873905/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Rachel Handley</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Oct 07, 2024</span></div></div></article></div></div></div></div></div></div><div class="sc-iJKOTD eQcSRP"><div data-test="container" class="sc-gKclnd fYleTp"><div data-test="articles-list-bottom-page" class="sc-gKclnd fjSsBM sc-bjeSbO etCRt"><div class="sc-gKclnd hrZfTH"></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR fNlObb"><a data-test="image-link" role="link" 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data-test="description" class="sc-kLwhqv jvwzmd sc-fTxOGA fltcqA">Learn how to do B2B keyword research to find relevant terms that can drive qualified traffic to your site.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/sydney-go/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Sydney Go</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Sep 20, 2024</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR gZtyME"><a data-test="image-link" role="link" href="/blog/keyword-marketing/"><img src="https://static.semrush.com/blog/uploads/media/8b/91/8b91ff6ef6139fc7322c367fa4934f2a/9d034b5e8f3363b16fc971ddcc1f5411/keyword-marketing.svg" loading="lazy" alt="Keyword Marketing" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">11 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="Keyword Marketing: What It Is & How to Do It" class="sc-fTQvRK hfRAHt" href="/blog/keyword-marketing/">Keyword Marketing: What It Is & How to Do It</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-fTxOGA fltcqA">Keyword marketing helps your ads and content appear in search results. Learn how to do it for your business.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/ajdin-perco/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Ajdin Perco</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Sep 16, 2024</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR hhAOws"><a data-test="image-link" role="link" href="/blog/ai-keyword-research/"><img src="https://static.semrush.com/blog/uploads/media/63/59/635987edeafbd31698b3bef31bbdfc68/e0aa1716a9499a74af7dec8503f7a7b3/ai-keyword-research.svg" loading="lazy" alt="AI Keyword Research" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">11 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="AI Keyword Research: 5 Ways to Use AI to Discover Keywords" class="sc-fTQvRK hfRAHt" href="/blog/ai-keyword-research/">AI Keyword Research: 5 Ways to Use AI to Discover Keywords</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-fTxOGA fltcqA">Learn how to use AI keyword research tools to find and analyze new keywords. 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Discover tips for effective keyword optimization.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/aida-knezevic/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Aida Knezevic</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Sep 12, 2024</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR hhAOws"><a data-test="image-link" role="link" href="/blog/branded-search/"><img src="https://static.semrush.com/blog/uploads/media/e1/65/e165ee9d58699c958b3a765dc202dcd2/c55da406e04ae58409d147ca4db0b917/brande-search.svg" loading="lazy" alt="Branded Search" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">16 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="What Is Branded Search? 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(And How to Optimize Your Site for It)</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-fTxOGA fltcqA">A branded search is a search engine query that contains the name of your brand, service, or product.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/siew-ann-tan/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Tan Siew Ann</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Sep 10, 2024</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR ioNOIc"><a data-test="image-link" role="link" href="/blog/competitor-keyword-analysis-tool/"><img src="https://static.semrush.com/blog/uploads/media/95/f5/95f501097b199668960797f1d2f714ae/731c7e277bb97bd0d58598afbcdd2f7c/competitor-keyword-analysis-tool.svg" loading="lazy" alt="Competitor Keyword Analysis Tool" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">11 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="6 Best Competitor Keyword Analysis Tools for Market Insights" class="sc-fTQvRK hfRAHt" href="/blog/competitor-keyword-analysis-tool/">6 Best Competitor Keyword Analysis Tools for Market Insights</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-fTxOGA fltcqA">Discover the top competitor keyword analysis tools for optimizing your PPC and SEO keyword strategies.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/padrig-jones/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-hRMWxn dtsxJv">Padrig Jones</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Sep 09, 2024</span></div></div></article></div></div></div><div class="sc-gKclnd efKQLl"><span data-test="button-link-animated" class="sc-hBUSln sc-fotOHu sc-fFeiMQ kEzZZv jLNvXd lfpzdR"><a data-test="load-more" class="sc-gsDKAQ kKJrna SLink" href="/blog/category/seo/keyword-research/?page=2" style="max-width:481px">Load more articles</a></span><div class="sc-gKclnd dMILdu"><div data-test="pagination-controls" class="sc-gKclnd hrZfTH sc-lhMiDA fpKyfN"><ul class="rc-pagination" 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