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used the web to create amazing web experiences for their users.</p></div></div><div class="author-profile__detail"><div class="cluster author-profile__socials flex-justify-left"><a href="/web/20230926104646/https://web.dev/tags/case-study/feed.xml" target="_blank"> <svg viewbox="0 0 17 17" aria-label="rss" class="icon" fill="currentColor" height="17" role="img" width="17" xmlns="http://www.w3.org/2000/svg"><path d="M2 17C1.45 17 0.979167 16.8042 0.5875 16.4125C0.195833 16.0208 0 15.55 0 15C0 14.45 0.195833 13.9792 0.5875 13.5875C0.979167 13.1958 1.45 13 2 13C2.55 13 3.02083 13.1958 3.4125 13.5875C3.80417 13.9792 4 14.45 4 15C4 15.55 3.80417 16.0208 3.4125 16.4125C3.02083 16.8042 2.55 17 2 17ZM14 17C14 15.0667 13.6333 13.2542 12.9 11.5625C12.1667 9.87083 11.1625 8.3875 9.8875 7.1125C8.6125 5.8375 7.12917 4.83333 5.4375 4.1C3.74583 3.36667 1.93333 3 0 3V0C2.35 0 4.55833 0.445833 6.625 1.3375C8.69167 2.22917 10.4917 3.44167 12.025 4.975C13.5583 6.50833 14.7708 8.30833 15.6625 10.375C16.5542 12.4417 17 14.65 17 17H14ZM8 17C8 14.7833 7.22083 12.8958 5.6625 11.3375C4.10417 9.77917 2.21667 9 0 9V6C1.53333 6 2.96667 6.2875 4.3 6.8625C5.63333 7.4375 6.79583 8.22083 7.7875 9.2125C8.77917 10.2042 9.5625 11.3667 10.1375 12.7C10.7125 14.0333 11 15.4667 11 17H8Z"/></svg> </a></div></div></div></div></header><div class="region"><div class="wrapper auto-grid"><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/terra-prefetching-case-study/"> <img alt="The Terra logo, set on a white backdrop." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/SSNjeq1z2euzy4ar5QfN.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/terra-prefetching-case-study/">How prefetching helped Terra increase ads click-through rate by 30% and speed up Largest Contentful Paint.</a></h2><p><p>Prefetching resources speeds up page load times and improves business metrics.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/guilhermems/"><img alt="Guilherme Moser de Souza" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/WM20YjI0H9jhcAPlwzoZ.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/WM20YjI0H9jhcAPlwzoZ.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/WM20YjI0H9jhcAPlwzoZ.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/WM20YjI0H9jhcAPlwzoZ.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/WM20YjI0H9jhcAPlwzoZ.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/WM20YjI0H9jhcAPlwzoZ.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><a class="avatar" href="/web/20230926104646/https://web.dev/authors/thiernothiam/"><img alt="Thierno Thiam" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/G39Wqf36XLYM27LOrexr.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/G39Wqf36XLYM27LOrexr.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/G39Wqf36XLYM27LOrexr.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/G39Wqf36XLYM27LOrexr.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/G39Wqf36XLYM27LOrexr.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/G39Wqf36XLYM27LOrexr.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/guilhermems/">Guilherme Moser de Souza</a>, <a href="/web/20230926104646/https://web.dev/authors/thiernothiam/">Thierno Thiam</a></div><time>Sep 1, 2023</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/performance/">Performance</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/yahoo-japan-news-bfcache/"> <img alt="A hero image displaying the Yahoo JAPAN News logo at left. At right is a comparison of two filmstrips showing the benefits of bfcache (page loads in 0.3 seconds) versus without (page loads in 3.3 seconds)." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/stTQH6TS9oLBON1LvoKG.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/yahoo-japan-news-bfcache/">How Back/forward Cache Helped Yahoo! JAPAN News Increase Revenue by 9% on Mobile</a></h2><p><p>Instant page loading by Back/forward Cache provides users with seamless experience</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/yurikohirota/"><img alt="Yuriko Hirota" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/gWQBNNc7xafsHz7KBrE1.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/gWQBNNc7xafsHz7KBrE1.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/gWQBNNc7xafsHz7KBrE1.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/gWQBNNc7xafsHz7KBrE1.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/gWQBNNc7xafsHz7KBrE1.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/gWQBNNc7xafsHz7KBrE1.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/yurikohirota/">Yuriko Hirota</a></div><time>Jul 25, 2023</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/performance/">Performance</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/economic-times-inp/">Economic Times quest for fixing INP</a></h2><p><p>Bringing down TBT by 30 times and migrating to Next.js helped The Ecomonic Times reduce INP nearly four times, leading to a 50% decrease in bounce rate and 43% uplift in pageviews.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/saurabhrajpal/">Saurabh Rajpal</a>, <a href="/web/20230926104646/https://web.dev/authors/daya/">Daya Ram Yadav</a>, <a href="/web/20230926104646/https://web.dev/authors/barunkumar/">Barun Kumar</a></div><time>Updated: May 15, 2023</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/redbus-inp/"> <img alt="A composition of the redBus logo, at left, with the INP thresholds offset at right." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/TR9V6jk32xwz5ACzj0RE.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/redbus-inp/">How redBus improved their website's Interaction to Next Paint (INP) and increased sales by 7%</a></h2><p><p>INP optimizations helped redBus increase sales by about 7%</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/amitkumar/"><img alt="Amit Kumar" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/02ULDoUejjQD0HozJsvG.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/02ULDoUejjQD0HozJsvG.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/02ULDoUejjQD0HozJsvG.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/02ULDoUejjQD0HozJsvG.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/02ULDoUejjQD0HozJsvG.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/02ULDoUejjQD0HozJsvG.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><a class="avatar" href="/web/20230926104646/https://web.dev/authors/saurabhrajpal/"><img alt="Saurabh Rajpal" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/pgfTCNTb5C2ThMcZCzPQ.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/pgfTCNTb5C2ThMcZCzPQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/pgfTCNTb5C2ThMcZCzPQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/pgfTCNTb5C2ThMcZCzPQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/pgfTCNTb5C2ThMcZCzPQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/pgfTCNTb5C2ThMcZCzPQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/amitkumar/">Amit Kumar</a>, <a href="/web/20230926104646/https://web.dev/authors/saurabhrajpal/">Saurabh Rajpal</a></div><time>May 10, 2023</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/slow-roads/"> <img alt="How Slow Roads intrigues gamers and developers alike, spotlighting the surprising capabilities of 3D in the browser" sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/FYKfFSNA0ga2rSuD7iMG.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/slow-roads/">How Slow Roads intrigues gamers and developers alike, spotlighting the surprising capabilities of 3D in the browser</a></h2><p>Discover the potential of WebGL with the infinite, procedurally-generated scenery of this casual driving game.</p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/anslo/"><img sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/hAkxOPvCiyOG1TZn7R05.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/hAkxOPvCiyOG1TZn7R05.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/hAkxOPvCiyOG1TZn7R05.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/hAkxOPvCiyOG1TZn7R05.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/hAkxOPvCiyOG1TZn7R05.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/cGQxYFGJrUUaUZyWhyt9yo5gHhs1/hAkxOPvCiyOG1TZn7R05.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" alt="Anslo" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/anslo/">Anslo</a></div><time>Apr 11, 2023</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/games/">Games</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/better-youtube-web-part1/"> <img alt="A hero image of the YouTube mobile web loading experience." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/CPrVgVl7t1MuwWpXzvCE.jpg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/better-youtube-web-part1/">Building a Better Web - Part 1: A faster YouTube on web</a></h2><p><p>A case study of changes the YouTube Web team made to improve performance, increase their Core Web Vitals pass rates and lift key business metrics.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/addyosmani/"><img alt="Addy Osmani" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/LJyNTOzyWbowv2mrlzPS.jpeg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/LJyNTOzyWbowv2mrlzPS.jpeg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/LJyNTOzyWbowv2mrlzPS.jpeg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/LJyNTOzyWbowv2mrlzPS.jpeg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/LJyNTOzyWbowv2mrlzPS.jpeg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/LJyNTOzyWbowv2mrlzPS.jpeg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><a class="avatar" href="/web/20230926104646/https://web.dev/authors/sriramkrishnan/"><img alt="Sriram Krishnan" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/6anAlrMu2HmIplZiOguG.jpeg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/6anAlrMu2HmIplZiOguG.jpeg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/6anAlrMu2HmIplZiOguG.jpeg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/6anAlrMu2HmIplZiOguG.jpeg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/6anAlrMu2HmIplZiOguG.jpeg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/1L2RBhCLSnXjCnSlevaDjy3vba73/6anAlrMu2HmIplZiOguG.jpeg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/addyosmani/">Addy Osmani</a>, <a href="/web/20230926104646/https://web.dev/authors/sriramkrishnan/">Sriram Krishnan</a></div><time>Oct 20, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/performance/">Performance</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/rakuten/"> <img alt="A banner image with the Rakuten 24 logo and branded artwork." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/OLBDJ1YEaVWGkR5lqNyR.jpg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/rakuten/">How Rakuten 24's investment in Core Web Vitals increased revenue per visitor by 53.37% and conversion rate by 33.13%</a></h2><p><p>By measuring real users' Web Vitals, Rakuten 24 also found that a good Largest Contentful Paint (LCP) can lead to a conversion rate increase of 61.13%.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/linhduong/">Linh Duong</a>, <a href="/web/20230926104646/https://web.dev/authors/shogokashiwase/">Shogo Kashiwase</a>, <a href="/web/20230926104646/https://web.dev/authors/hayounglee/">Hayoung Lee</a>, <a href="/web/20230926104646/https://web.dev/authors/ryunosukeakiba/">Ryunosuke Akiba</a></div><time>Aug 24, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/godaddy/"> <img alt="A time-lapse photo of a highway at night." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/dUBhcdiLqE1OCDUV7ZYm.jpg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/godaddy/">How GoDaddy's Websites + Marketing service improved customer Core Web Vitals by 75%</a></h2><p><p>A case study of changes GoDaddy implemented to improve website performance for millions of sites, helping them to achieve good PageSpeed Insights and Core Web Vitals scores.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/simonleparc/"><img alt="Simon Le Parc" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/u9LOvMuiDIAoW5aKZgsQ.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/u9LOvMuiDIAoW5aKZgsQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/u9LOvMuiDIAoW5aKZgsQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/u9LOvMuiDIAoW5aKZgsQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/u9LOvMuiDIAoW5aKZgsQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/u9LOvMuiDIAoW5aKZgsQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/simonleparc/">Simon Le Parc</a></div><time>Jul 14, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/performance/">Performance</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/farfetch/"> <img alt="An image of a phone displaying a Farfetch web page." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/OcYv93SYnIg1kfTihK6xqRDebvB2/h3mza3j8moM7N9lGGg15.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/farfetch/">Luxury retailer Farfetch sees higher conversion rates for better Core Web Vitals</a></h2><p><p>How the e-commerce fashion retailer correlated Core Web Vitals and performance metrics with business metrics, saw an increase in KPIs and built a "Performance Business Case Calculator" to drive product decisions and a performance culture.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/ruisantos/">Rui Santos</a>, <a href="/web/20230926104646/https://web.dev/authors/manuelgarcia/">Manuel Garcia</a>, <a href="/web/20230926104646/https://web.dev/authors/patriciacoutoneto/">Patr铆cia Couto Neto</a>, <a href="/web/20230926104646/https://web.dev/authors/msdikla/">Dikla Cohen</a></div><time>Jul 12, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/yahoo-japan-identity-case-study/"> <img alt="Many identical keys." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/tqK2Tb4rUrxheagyYbDj.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/yahoo-japan-identity-case-study/">Yahoo! JAPAN's password-free authentication reduced inquiries by 25%, sped up sign-in time by 2.6x</a></h2><p><p>Learn about how Yahoo! Japan built a passwordless identity system.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/yuyaito/">Yuya Ito</a>, <a href="/web/20230926104646/https://web.dev/authors/agektmr/">Eiji Kitamura</a>, <a href="/web/20230926104646/https://web.dev/authors/alexandrawhite/">Alexandra White</a></div><time>May 10, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/rebelmouse/"> <img alt="The RebelMouse mascot set against a blue backdrop. The mascot is a grey mouse with a red kerchief on its head, and is standing in front of a pride flag." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/PVMV1zKjJs4MsJRFIzJs.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/rebelmouse/">How RebelMouse grew loyalty and engagement by optimizing Core Web Vitals</a></h2><p><p>A case study measuring the full impact and benefits of high performance scores on Core Web Vitals.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/andreabreanna/"><img alt="Andrea Breanna" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/8X4Jxtq931g6qIBH5fNK.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/8X4Jxtq931g6qIBH5fNK.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/8X4Jxtq931g6qIBH5fNK.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/8X4Jxtq931g6qIBH5fNK.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/8X4Jxtq931g6qIBH5fNK.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/8X4Jxtq931g6qIBH5fNK.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/andreabreanna/">Andrea Breanna</a></div><time>Updated: Apr 20, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/aem-with-workbox/"> <img alt="The Adobe Experience Manager logo." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/DYLQrK14PjcDGMLjJy7C.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/aem-with-workbox/">A modern web experience on Adobe Experience Manager with WorkBox</a></h2><p></p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/kbalasub/"><img alt="Kalyanaraman Balasubramaniam Krishnan" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/uuTVpUzvfaPnpX6UjL8t.jpeg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/uuTVpUzvfaPnpX6UjL8t.jpeg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/uuTVpUzvfaPnpX6UjL8t.jpeg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/uuTVpUzvfaPnpX6UjL8t.jpeg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/uuTVpUzvfaPnpX6UjL8t.jpeg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/uuTVpUzvfaPnpX6UjL8t.jpeg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><a class="avatar" href="/web/20230926104646/https://web.dev/authors/sdenaro/"><img alt="Salvatore Denaro" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/96HCLa4Ee5rbhnPvuP9i.png?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/96HCLa4Ee5rbhnPvuP9i.png?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/96HCLa4Ee5rbhnPvuP9i.png?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/96HCLa4Ee5rbhnPvuP9i.png?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/96HCLa4Ee5rbhnPvuP9i.png?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/96HCLa4Ee5rbhnPvuP9i.png?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/kbalasub/">Kalyanaraman Balasubramaniam Krishnan</a>, <a href="/web/20230926104646/https://web.dev/authors/sdenaro/">Salvatore Denaro</a></div><time>Apr 12, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/mishipay/"> <img alt="MishiPay company logo over crowded street." sizes="(min-width: 570px) 570px, calc(100vw - 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48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/mc2N7pSjT8K7WBi8PR6L.jpeg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/mc2N7pSjT8K7WBi8PR6L.jpeg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/mc2N7pSjT8K7WBi8PR6L.jpeg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/mc2N7pSjT8K7WBi8PR6L.jpeg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/mc2N7pSjT8K7WBi8PR6L.jpeg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/mc2N7pSjT8K7WBi8PR6L.jpeg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><a class="avatar" href="/web/20230926104646/https://web.dev/authors/thomassteiner/"><img alt="Thomas Steiner" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/nikilmathew/">Nikil Mathew</a>, <a href="/web/20230926104646/https://web.dev/authors/thomassteiner/">Thomas Steiner</a></div><time>Updated: Mar 30, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/capabilities/">Capabilities</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/progressive-web-apps/">Progressive Web Apps</a></div></article><article class="card"><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/economic-times-cwv/">How The Economic Times passed Core Web Vitals thresholds and achieved an overall 43% better bounce rate</a></h2><p><p>Optimizing Core Web Vitals on The Economic Times website significantly improved the user experience and substantially reduced bounce rate across the entire website.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/anshusharma/">Anshu Sharma</a>, <a href="/web/20230926104646/https://web.dev/authors/sumitgugnani/">Sumit Gugnani</a>, <a href="/web/20230926104646/https://web.dev/authors/prashantmishra/">Prashant Mishra</a></div><time>Dec 21, 2021</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/terra-dark-mode/"> <img alt="Terra's logo next to a group of developers working on a device with a dark background." sizes="(min-width: 570px) 570px, calc(100vw - 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At center is the QuintoAndar logo in white." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/VQrzs5OoWZT2qS8yTzGW.jpg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/quintoandar/">How QuintoAndar increased conversion rates and pages per session by improving page performance</a></h2><p>A project focused on optimizing Core Web Vitals and migrating to Next.js resulted in a 5% increase in conversion rates and a 87% increase in pages per session.</p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/danielasy/"><img alt="Daniela Sayuri Yassuda" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/GglXoaMdqB9PTnUieTSH.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/GglXoaMdqB9PTnUieTSH.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/GglXoaMdqB9PTnUieTSH.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/GglXoaMdqB9PTnUieTSH.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/GglXoaMdqB9PTnUieTSH.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/jL3OLOhcWUQDnR4XjewLBx4e3PC3/GglXoaMdqB9PTnUieTSH.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/danielasy/">Daniela Sayuri Yassuda</a></div><time>Dec 10, 2021</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/kapwing/"> <img alt="Kapwing logo" sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/to1mQCrluLRKhX5k97lc.jpeg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/kapwing/">Kapwing: Powerful video editing for the web</a></h2><p><p>Creators can now edit high-quality video content on the web with Kapwing, thanks to powerful APIs (like IndexedDB and WebCodecs) and performance tools.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/joshuagrossberg/"><img alt="Joshua Grossberg" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/ghjO05jRwr6p0GPCA8sQ.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/ghjO05jRwr6p0GPCA8sQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/ghjO05jRwr6p0GPCA8sQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/ghjO05jRwr6p0GPCA8sQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/ghjO05jRwr6p0GPCA8sQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbsHyyQopiec0718rMq2kTE1hke2/ghjO05jRwr6p0GPCA8sQ.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/joshuagrossberg/">Joshua Grossberg</a></div><time>Dec 6, 2021</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/capabilities/">Capabilities</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/progressive-web-apps/">Progressive Web Apps</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/svgcode/"> <img alt="SVGcode logo" sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/8WbTDNrhLsU0El80frMBGE4eMCD3/lqecVwtwI01kJ7n52Sqp.jpg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/svgcode/">SVGcode: a PWA to convert raster images to SVG vector graphics</a></h2><p><p>SVGcode is a Progressive Web App that lets you convert raster images like JPG, PNG, GIF, WebP, AVIF, etc. to vector graphics in SVG format. It uses the File System Access API, the Async Clipboard API, the File Handling API, and Window Controls Overlay customization.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/thomassteiner/"><img alt="Thomas Steiner" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8PLpVmFef6mj72MVWeiN.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/thomassteiner/">Thomas Steiner</a></div><time>Updated: May 9, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/capabilities/">Capabilities</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/progressive-web-apps/">Progressive Web Apps</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/mailru-cwv/"> <img alt="Google Core Web Vitals + Mail.ru Home Page." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/7lLVG6IeMKZYyhLanvXc.PNG?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/mailru-cwv/">Improving Core Web Vitals on the Mail.ru home page resulted in an average 10% increase in conversion rates</a></h2><p><p>Several months of work to improve Core Web Vitals on the home page of Mail.ru resulted in a 60% increase in the 75th percentile in Cumulative Layout Shift (CLS), boosting average session time by 2.7% and conversion rates of core sections by more than 10%.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/denisstasyev/"><img alt="Denis Stasyev" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/GcmQMuJs1yvVmFILU3Xw.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/GcmQMuJs1yvVmFILU3Xw.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/GcmQMuJs1yvVmFILU3Xw.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/GcmQMuJs1yvVmFILU3Xw.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/GcmQMuJs1yvVmFILU3Xw.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/GcmQMuJs1yvVmFILU3Xw.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><a class="avatar" href="/web/20230926104646/https://web.dev/authors/svenmay/"><img alt="Sven May" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/FAG5C2RsJyDw1Ap2DGBw.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/FAG5C2RsJyDw1Ap2DGBw.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/FAG5C2RsJyDw1Ap2DGBw.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/FAG5C2RsJyDw1Ap2DGBw.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/FAG5C2RsJyDw1Ap2DGBw.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/dB6B4Sr8kaaT0KZujRBFC303oFR2/FAG5C2RsJyDw1Ap2DGBw.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/denisstasyev/">Denis Stasyev</a>, <a href="/web/20230926104646/https://web.dev/authors/svenmay/">Sven May</a></div><time>Updated: Jul 18, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/renault/"> <img alt="Renault Group logo." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/PHqBoMdg3WgcQWWIIkWj.jpg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/renault/">How Renault improved its bounce and conversion rates by measuring and optimizing Largest Contentful Paint</a></h2><p>The team analyzed data from 10 million visits on its landing pages and found a strong correlation between Largest Contentful Paint and conversion rate.</p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/tcoustillac/">Thierry Coustillac</a>, <a href="/web/20230926104646/https://web.dev/authors/antoinebisch/">Antoine Bisch</a>, <a href="/web/20230926104646/https://web.dev/authors/c茅dricbazureau/">C茅dric Bazureau</a></div><time>Updated: Jul 18, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/swappie/"> <img alt="The Swappie logo." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=228 228w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=260 260w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=296 296w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=338 338w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=385 385w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=439 439w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=500 500w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=571 571w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=650 650w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=741 741w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=845 845w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=964 964w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/VbAJIREinuYvovrBzzvEyZOpw5w1/3NkZrkyqQUMM0b7osxiH.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/swappie/">How Swappie increased mobile revenue by 42% by focusing on Core Web Vitals</a></h2><p>Finding correlation between site performance and business metrics was the key to driving the success of their optimization efforts.</p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/linahansson/"><img alt="Lina Hansson" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8xXS5zjREzCNIpHX3F4h.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8xXS5zjREzCNIpHX3F4h.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8xXS5zjREzCNIpHX3F4h.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8xXS5zjREzCNIpHX3F4h.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8xXS5zjREzCNIpHX3F4h.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/8xXS5zjREzCNIpHX3F4h.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/linahansson/">Lina Hansson</a></div><time>Sep 15, 2021</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/performance/">Performance</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/netzwelt/"> <img alt="Netzwelt logo" sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/XuTyBKOPVQjIt2MFMPoG.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/XuTyBKOPVQjIt2MFMPoG.png?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/XuTyBKOPVQjIt2MFMPoG.png?auto=format&w=228 228w, 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http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/XuTyBKOPVQjIt2MFMPoG.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/netzwelt/">How committing to Core Web Vitals increased Netzwelt's advertising revenues by 18%</a></h2><p>The relaunched website also sees ad viewability of over 75%, bounce rates reduced by 50%, and page views up by 27%.</p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/martinschierle/"><img alt="Martin Schierle" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/DheRfImH6FxRNajMslIk.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/DheRfImH6FxRNajMslIk.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/DheRfImH6FxRNajMslIk.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/DheRfImH6FxRNajMslIk.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/DheRfImH6FxRNajMslIk.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/admin/DheRfImH6FxRNajMslIk.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/martinschierle/">Martin Schierle</a></div><time>Jul 19, 2021</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/performance/">Performance</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/blibli/"> <img alt="Images of the BliBli app." sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/nO8c2UEgQRXsoYVp3tZO.png?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/nO8c2UEgQRXsoYVp3tZO.png?auto=format&w=200 200w, 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http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/nO8c2UEgQRXsoYVp3tZO.png?auto=format&w=1098 1098w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/nO8c2UEgQRXsoYVp3tZO.png?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/blibli/">Blibli's PWA generates 10x more revenue per user than their previous mobile website</a></h2><p>How Blibli achieved a 42% reduction in bounce rate, an 8x improvement in mobile conversion rate, and 2.5x more pages per session.</p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/collindionagata/"><img alt="Collin Dion Agata" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/ZpE2N6yjkaqQNcSiaxvR.jpeg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/ZpE2N6yjkaqQNcSiaxvR.jpeg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/ZpE2N6yjkaqQNcSiaxvR.jpeg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/ZpE2N6yjkaqQNcSiaxvR.jpeg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/ZpE2N6yjkaqQNcSiaxvR.jpeg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/sQ51XsLqKMgSQMCZjIN0B7hlBO02/ZpE2N6yjkaqQNcSiaxvR.jpeg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><a class="avatar" href="/web/20230926104646/https://web.dev/authors/swethagopalakrishnan/"><img alt="Swetha Gopalakrishnan" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/Mpe7GGUwnUsy9Gx7UxZK.jpg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/Mpe7GGUwnUsy9Gx7UxZK.jpg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/Mpe7GGUwnUsy9Gx7UxZK.jpg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/Mpe7GGUwnUsy9Gx7UxZK.jpg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/Mpe7GGUwnUsy9Gx7UxZK.jpg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/ZDZVuXt6QqfXtxkpXcPGfnygYjd2/Mpe7GGUwnUsy9Gx7UxZK.jpg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/collindionagata/">Collin Dion Agata</a>, <a href="/web/20230926104646/https://web.dev/authors/swethagopalakrishnan/">Swetha Gopalakrishnan</a></div><time>Jun 15, 2021</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/capabilities/">Capabilities</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a></div></article><article class="card"><a aria-hidden="true" href="/web/20230926104646/https://web.dev/telegraph/"> <img alt="The telegraph logo" sizes="(min-width: 570px) 570px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/yDxN8dVjj4JCYvsoWTVg.jpg?auto=format" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/yDxN8dVjj4JCYvsoWTVg.jpg?auto=format&w=200 200w, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/yDxN8dVjj4JCYvsoWTVg.jpg?auto=format&w=228 228w, 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http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/yDxN8dVjj4JCYvsoWTVg.jpg?auto=format&w=1140 1140w" class="card__hero" decoding="async" height="330" loading="lazy" width="570"> </a><div class="card__content flow"><h2 class="card__heading text-size-3"><a href="/web/20230926104646/https://web.dev/telegraph/">Improving Cumulative Layout Shift at Telegraph Media Group</a></h2><p><p>Within a couple of months the leading UK news website managed to improve their<br> 75th percentile CLS by 250% from 0.25 to 0.1.</p><p></div><div class="gap-top-size-1"><div class="card__avatars cluster color-mid-text"><a class="avatar" href="/web/20230926104646/https://web.dev/authors/chrisboakes/"><img alt="Chris Boakes" sizes="(min-width: 40px) 40px, calc(100vw - 48px)" src="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/eIgvuUcq2LknyiDixzOJ.jpeg?auto=format&fit=crop&h=40&w=40" srcset="http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/eIgvuUcq2LknyiDixzOJ.jpeg?fit=crop&h=40&w=40&auto=format&dpr=1&q=75 1x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/eIgvuUcq2LknyiDixzOJ.jpeg?fit=crop&h=40&w=40&auto=format&dpr=2&q=50 2x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/eIgvuUcq2LknyiDixzOJ.jpeg?fit=crop&h=40&w=40&auto=format&dpr=3&q=35 3x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/eIgvuUcq2LknyiDixzOJ.jpeg?fit=crop&h=40&w=40&auto=format&dpr=4&q=23 4x, http://web.archive.org/web/20230926104646im_/https://web-dev.imgix.net/image/vgdbNJBYHma2o62ZqYmcnkq3j0o1/eIgvuUcq2LknyiDixzOJ.jpeg?fit=crop&h=40&w=40&auto=format&dpr=5&q=20 5x" decoding="async" height="40" loading="lazy" width="40"></a><div class="flow flow-space-size-0"><div class="card__authors flow-space-base" aria-label="authors"><a href="/web/20230926104646/https://web.dev/authors/chrisboakes/">Chris Boakes</a></div><time>Updated: Jul 18, 2022</time></div></div></div><div aria-label="tags for this post" class="card__tags cluster gap-top-base"><a class="pill" href="/web/20230926104646/https://web.dev/tags/case-study/">Case Study</a><a class="pill" href="/web/20230926104646/https://web.dev/tags/web-vitals/">Web Vitals</a></div></article></div><div class="wrapper gap-top-size-3"><nav aria-label="pagination" class="pagination"><div class="pagination__container"></div><div aria-hidden="true" class="pagination__status" role="presentation">Page 1 of 6</div><div class="pagination__container"><a class="button" href="/web/20230926104646/https://web.dev/tags/case-study/2">Next</a></div></nav></div></div><div class="region"><div class="wrapper"><div class="cluster flex-justify-center"><a class="button" href="/web/20230926104646/https://web.dev/tags"> See more Tags 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