4 ways we're helping retailers move fast this holiday season

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</div> </div> </div> <p class="article-meta__abstract-text uni-body--large"> Our new insights and shopping ads updates can help businesses with this year's shorter holiday shopping season. </p> </div> </div> <div class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <figure class="article-meta__author-photo"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="122px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/unnamed15.max-122x92.format-webp.webp 122w"> <source media="(min-resolution: 1.5dppx)" sizes="244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/unnamed15.max-244x184.format-webp.webp 244w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/unnamed15.max-244x184.format-webp.webp" alt="jeff harrell" sizes=" 122px, 244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/unnamed15.max-122x92.format-webp.webp 122w, 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article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }' data-date-modified="2024-08-27T13:01:05.998272+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script>  <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="qeefu">The holiday shopping crunch that kicks off on Black Friday is fast approaching. And this year Black Friday falls five days later than last year — leaving the window between Thanksgiving and New Year’s shorter than it’s been in recent history. For retailers trying to meet their holiday goals, the sprint may feel especially high-pressure.</p><p data-block-key="81pbr">To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, today at our annual <a href="https://support.google.com/google-ads/answer/15302774">Think Retail event</a> we shared some new updates to Google tools. Here’s the latest:</p><h2 data-block-key="fun4o">Understand the most relevant shopping trends to your business</h2><p data-block-key="29g7d">In the coming weeks, users of <a href="https://blog.google/products/shopping/tips-for-new-merchant-center/">the new Merchant Center</a> globally will be able to explore shopping trends for retailers, showing popular shopping queries, ranked by popularity and organized by topic and product.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="article-image__no-caption "> <img alt="A desktop view of Merchant Center shows a graph labeled “What people are searching for on Google” with the subhead “Stay up to date on the latest trends relevant to your business in the United States”. To the right there are product categories listed, like pants and t-shirts, with example search queries nested below and how the search is trending." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/trends_-_overview_view.width-100.format-webp.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/trends_-_overview_view.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/trends_-_overview_view.width-1000.format-webp.webp" }' > </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="qeefu">This means you can jump on viral moments, make better-informed inventory decisions and ensure your product descriptions use the same terms shoppers are. Say you’re a specialty denim retailer thinking of putting away some surplus inventory of knee-length denim shorts that haven’t been taking off. The new trends insights in Merchant Center might show you that not only are “denim bermuda shorts” surprisingly popular right now, but also people are actually using the words “long denim jorts” to find them. So now instead of pulling shorts off the shelf and back into storage, you can tweak your strategy to feature the shorts more prominently in campaigns — and of course, add “jorts” to the product description.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="article-image__no-caption "> <img alt="A graph shows a range of trend lines, with one spike corresponding with the label “barrel leg jeans”. Below the graph is a list of search terms related to jeans, a column for “search rank” and “average search trend”." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/trends_-_query_view.width-100.format-webp.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/trends_-_query_view.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/trends_-_query_view.width-1000.format-webp.webp" }' > </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="qeefu">Stay light on your toes with new insights</h2><p data-block-key="6nq9u">We recently <a href="https://blog.google/products/shopping/tips-for-new-merchant-center/">shared how</a> we’ve made insights for retailers in Merchant Center Next more intuitive — and how the majority of surveyed Merchant Center users express high satisfaction with its insights and reporting tools.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-1" id="footnote-source-1"><sup>1</sup></a> Soon in the U.S. we’ll be adding two new generative AI insights features to the new Merchant Center to identify the insights you’re actually looking for.</p><p data-block-key="cmue5">First, you’ll start seeing generative AI-powered insight summaries at the top of the analytics tab, which will show summaries of recent product performance. This allows you to quickly catch up on need-to-know performance updates when you log in, plus see what actions could move the needle for your business — like how your clicks on denim products were up 20% over last month, so they might be worth re-stocking.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="article-image__no-caption "> <img alt="A desktop screen of Merchant Center shows the analytics summary page with a “generated insight” box at the top of the page and the blurb: Your overall traffic is down slightly from the last month, but your licks for jeans increased significantly last week. Consider adding more denim products to your inventory and launching promotions to boost sales." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/insights_summaries.width-100.format-webp.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/insights_summaries.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/insights_summaries.width-1000.format-webp.webp" }' > </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="qeefu">We’ll also use AI to answer specific questions about your product data with new custom reports. With a simple description of the data analysis you’d like to review — like, “show me the performance of my best-selling dresses” — we’ll produce a custom data set with the answers you care about. This tool uses generative AI to translate a user’s request into a custom report that highlights their own performance data. This means you can skip the process of building custom reports manually when you need something more tailored.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="article-image__no-caption "> <img alt="A desktop screen of Merchant Center shows “use generative AI to create a report” followed by a highlighted box where the prompt “show the performance of my best selling dresses” has been typed. To the right is a grid showing the impressions and clicks of various dress products." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/custom_reports.width-100.format-webp.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/custom_reports.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/custom_reports.width-1000.format-webp.webp" }' > </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="2j2to">Save time with automated in-store availability sync</h2><p data-block-key="3e9bu">Shoppers often turn to Google to find products in stock near them when they need something quickly. That’s why we’re introducing more capabilities for merchants to streamline the management of <a href="https://support.google.com/merchants/answer/3057972">local inventory ads</a> so shoppers can easily see in-store product availability, right from shopping ads. With the new <a href="https://support.google.com/merchants/answer/14871373?sjid=15094122490226898070-NA">automated onboarding process</a>, Google will automatically sync in-store availability from your website and integrate it into your Merchant Center account when you’re setting up your campaigns. It’s less manual work for you and a more convenient, up-to-date shopping experience for your customers. We’ll begin rolling out this feature for Local Inventory Ads accounts.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="article-image__no-caption "> <video tabindex="0" autoplay loop muted playsinline class="article-image__media article-image--full" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/product_inventory_sync_UI.mp4" type="video/mp4" title="A desktop screen with a pointer selects “Local inventory ads” to follow a workflow that takes the user through a checklist to ad stores, select a page experience, and ad inventory. A search for ”infinity charms near me” shows product images and in-store availability." alt="product inventory - local inventory ads"> Video format not supported </video> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="2j2to">Set up new goals to attract customers, faster</h2><p data-block-key="989fb">Our new and expanded solutions in Google Ads are designed to help advertisers attract new audiences and build seasonal creative faster to reach key customers.</p><p data-block-key="2vlvd">To help you prioritize winning new customers before and during peak season, set <a href="https://support.google.com/google-ads/answer/12080169?sjid=11203390150854677538-NC#zippy=%2Cfor-advertisers-with-online-sales-objective-google-merchant-center-gmc-feed-and-non-gmc-feed">new customer acquisition goals</a> in Performance Max and Search campaigns. You can also optimize Performance Max and Standard Shopping campaigns with <a href="https://support.google.com/google-ads/answer/9028254?sjid=9787319354330930145-NA">profit goals</a>, now available in beta, to focus your ads on increasing profit with cart-level conversions and cost of goods sold in Merchant Center. And with a new enhancement to <a href="https://support.google.com/google-ads/answer/14505308?sjid=9787319354330930145-NA">brand exclusions</a>, you can customize exclusions at the format-level for Search and Shopping ads to tailor when you show up on branded queries with greater precision.</p><p data-block-key="4tqnf">This holiday, brands that can stay agile and turn data into decisions will make the most of the shorter holiday shopping season.</p></div> </div> </div> <div class="uni-blog-article-tags article-tags" data-analytics-module='{ "module_name": "Article Tags", "section_header": "4 ways we\u0027re helping retailers move fast this holiday season" }'> <div class="uni-blog-article-tags__wrapper"> <span class="uni-blog-article-tags__label uni-eyebrow">POSTED IN:</span> </div> <nav class="uni-blog-article-tags__container uni-click-tracker" data-analytics='{ "category": "landing page lead", "action": "article tag" }' > <ul class="uni-blog-article-tags__tags-list"> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/shopping/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Shopping" }' data-analytics='{"label": "product: Shopping"}' > Shopping </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/ads-commerce/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Shopping" }' data-analytics='{"label": "product: Google Ads"}' > Google Ads </a> </li> </ul> </nav> </div> </div> </div> </section> </article> <div class="uni-window uni-window__popup"> <div class="uni-window__content uni-window__popup__content"> <button aria-label="Close" class="uni-window__close"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#close_window"></use> </svg> </button> <button class="uni-window__read">Read Article</button> </div> </div> <div class="uni-footnotes" id="footnotes" data-component="uni-footnotes" data-analytics-module='{ "module_name": "footnotes", "section_header": "More Information" }'> <div class="uni-footnotes__wrapper"> <div class="uni-footnotes__container "> <hr> <div class="uni-footnotes__chevron-menu" data-ga4-analytics-accordion-click='{ "accordion_header": "More Information" }'> <p class="uni-chevron-menu__title">More Information</p> <button aria-label="More Information" aria-expanded="false" tabindex="0" class="uni-chevron-menu__button"> <svg aria-hidden="true" class="glue-icon glue-icon--arrow-forward" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#expand-more"></use> </svg> </button> </div> <hr> <div class="uni-footnotes__content"> <div class="uni-footnotes__references"> <div id="footnote-1" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 1" title="Jump up" href="#footnote-source-1" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "1" }' data-ga4-analytics-superscript-click data-target="footer"> <span>1</span> </a> <div><div class="rich-text"><p data-block-key="4fyoq">Merchant Center User Satisfaction Survey Data, June 15 - July 9, 2024, n=209</p></div></div> </div> <div class="uni-footnotes__collapse-container"> <button aria-label="Collapse" tabindex="0" aria-expanded="false" data-status="close" class="uni-footnotes__collapse-btn" data-ga4-analytics-accordion-click='{ "accordion_header": "Collapse" }'> <p>Collapse</p> <svg aria-hidden="true" class="glue-icon glue-icon--arrow-forward" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#expand-more"></use> </svg> </button> </div> </div> <hr> </div> </div> </div> </div> <div class="uni-related-articles-cards ga4-carousel" data-analytics-module='{ "module_name": "Article Footer Related Stories", "section_header": "Related stories" }' > <div class="uni-related-articles-cards-container" data-component="uni-related-articles"> <div class="uni-related-articles-grid-title"> <div class="uni-related-articles-grid-wrapper"> <h3 class="uni-related-articles-cards__title"> <div class="uni-related-articles-cards__title-content "> Related stories </div> </h3> </div> </div> <div class="uni-related-articles-cards__track"> <ul aria-role="menu" aria-label="Related articles" class="uni-related-articles-cards__wrap "> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/shopping/google-maps-lens-holiday-shopping/" class="uni-related-articles-cards__link" data-index="1" data-target="card" data-primaryTag = "products - shopping" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "New ways to holiday shop with Google Lens, Maps and more", "link_url": "https://blog.google/products/shopping/google-maps-lens-holiday-shopping/", "source_content": "Related stories", "related_index": "1", "related_article_tag": "products - shopping", "article_name": "New ways to holiday shop with Google Lens, Maps and more", "author_name": "Lilian Rincon" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Future-In-Store-Shopping_v2_1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Future-In-Store-Shopping_v2_1.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Future-In-Store-Shopping_v2_1.max-1200x416.format-webp.webp" alt="in store - hero" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Future-In-Store-Shopping_v2_1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Future-In-Store-Shopping_v2_1.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Shopping</span> <h4 class="uni-related-articles-cards__headline" data-target="title">New ways to holiday shop with Google Lens, Maps and more</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Lilian Rincon </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 19, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--abstract "> <a href="https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" class="uni-related-articles-cards__link" data-index="2" data-target="card" data-primaryTag = "products - google ads" data-image="false" data-ga4-analytics-footer-lead-click='{ "link_text": "Increasing the power of engagement and creators on YouTube", "link_url": "https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/", "source_content": "Related stories", "related_index": "2", "related_article_tag": "products - google ads", "article_name": "Increasing the power of engagement and creators on YouTube", "author_name": "Melissa Hsieh Nikolic" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Ads</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Increasing the power of engagement and creators on YouTube</h4> <p class="uni-related-articles-cards__abstract" data-target="abstract">An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.</p> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Melissa Hsieh Nikolic </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 13, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/shopping/holiday-100-this-years-trending-gifts/" class="uni-related-articles-cards__link" data-index="3" data-target="card" data-primaryTag = "products - shopping" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Holiday 100: This year’s trending gifts", "link_url": "https://blog.google/products/shopping/holiday-100-this-years-trending-gifts/", "source_content": "Related stories", "related_index": "3", "related_article_tag": "products - shopping", "article_name": "Holiday 100: This year’s trending gifts", "author_name": "Sagal Mohammed" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword-cover_Holiday100_2096x1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword-cover_Holiday100_2096x.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword-cover_Holiday100_2096x.max-1200x416.format-webp.webp" alt="Holiday 100" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword-cover_Holiday100_2096x1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Keyword-cover_Holiday100_2096x.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Shopping</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Holiday 100: This year’s trending gifts</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Sagal Mohammed </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 12, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/technology/ai/google-ai-updates-october-2024/" class="uni-related-articles-cards__link" data-index="4" data-target="card" data-primaryTag = "topics - 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October AI Roundup" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SOCIAL_SHARE_1_-_October_AI_Rou.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SOCIAL_SHARE_1_-_October_AI_Ro.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">AI</span> <h4 class="uni-related-articles-cards__headline" data-target="title">7 pieces of AI news we announced in October</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Keyword Team </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 01, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/ads-commerce/improve-ad-performance-with-travel-feeds-in-search-ads/" class="uni-related-articles-cards__link" data-index="5" data-target="card" data-primaryTag = "products - 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