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And you embrace your new home, like some mysterious friend, with growing excitement."/><meta data-rh="true" name="article:published_time" content="2024-11-22T08:00:00+08:00"/><meta data-rh="true" name="created" content="1732233600"/><meta data-rh="true" name="article:modified_time" content="2024-11-21T23:03:27+08:00"/><meta data-rh="true" name="updated" content="1732201407"/><meta data-rh="true" name="article:articleid" content="5381843"/><meta data-rh="true" name="articleid" content="5381843"/><meta data-rh="true" name="article_id" content="5381843"/><meta data-rh="true" name="article_tags" content="hotels,travel,customer experience"/><meta data-rh="true" name="article:sph-keywords" content="Hotels,Travel,Customer experience"/><meta data-rh="true" name="article:author" content="Vijay Verghese"/><meta data-rh="true" name="author" content="Vijay Verghese"/><meta data-rh="true" name="article:sph-accessflag" content="2"/><meta data-rh="true" name="article:pageclass" content="article"/><meta data-rh="true" name="google-site-verification" content="64YzaSIKUvOcgG1DccSNNzlWDqXwjSx4lDDgbgtDLJE"/><meta data-rh="true" name="format-detection" content="telephone=no"/><meta data-rh="true" name="article:category_id" content=""/><meta data-rh="true" name="article:category" content="Lifestyle"/><meta data-rh="true" property="og:site_name" content="The Business Times"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="og:url" content="https://www.businesstimes.com.sg/lifestyle/what-feeling"/><meta data-rh="true" property="og:title" content="What a feeling"/><meta data-rh="true" property="og:description" content="TRAVELLERS are finally cottoning on to a simple fact. A visit to a hotel is not just a ho-hum dollar transaction with padded receipts to be saved for the company accountant. At any price point, a stay at a hotel is a “relationship”. You step into a world of elevated comfort and pampering. And you embrace your new home, like some mysterious friend, with growing excitement. 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A visit to a hotel is not just a ho-hum dollar transaction with padded receipts to be saved for the company accountant. At any price point, a stay at a hotel is a “relationship”. You step into a world of elevated comfort and pampering. And you embrace your new home, like some mysterious friend, with growing excitement. 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mb-4"><div class="flex flex-wrap items-center pb-2 md:px-6 md:pb-4"><div class="font-base font-light font-poppins text-4xs tracking-[1px] text-gray-650"><span class="ml-1">SUBSCRIBERS</span></div></div><h1 data-testid="article-title" class="mb-2 font-lct text-4xl font-bold !leading-[1.3] tracking-[-0.045rem] text-gray-850 md:px-6 md:text-10xl">What a feeling</h1><p class="mb-6 mt-2 font-lucida text-xl tracking-[-0.075rem] text-gray-850 md:px-6 md:text-4xl md:leading-normal">The emotional takeaway may be the biggest gift a hotel can offer its guests. And this is where many fail in their pursuit of head-turning design at the expense of heartwarming service</p><div class="mb-6 md:px-6 min-h-[50px] text-gray-850 mt-4 space-y-4 md:flex md:flex-wrap md:space-y-0" data-testid="article-authors-list-component"><div class="flex flex-row items-start justify-start gap-2" data-testid="byline-component"><div class="flex flex-shrink-0 flex-row items-center justify-start"><img class="rounded-full" src="/assets-web2/default-BSkyYMCQ.png" alt="Vijay Verghese" width="50" height="50"/></div><div class="flex flex-col flex-wrap pl-2"><div class="flex flex-wrap gap-x-1.5"><h4 class="align-middle font-poppins font-semibold text-gray-850 word-break text-base" data-testid="byline-name-component"><a class="!text-gray-850 hover:underline" href="/authors/vijay-verghese" target="_blank">Vijay Verghese<!-- --> </a></h4></div><div class="font-public-sans text-xs font-normal leading-6 text-gray-650"><span data-testid="article-published-time">Published <!-- -->Fri, Nov 22, 2024 · 08:00 AM</span></div></div></div></div><div class="mb-3 flex items-center justify-between border-b border-t border-gray-250 py-3 md:mx-6 md:mb-6 md:py-4"><div data-testid="article-keyword-filter-first" class="w-full"><div data-testid="article-top-keyword" class="p-3 inline-block w-full bg-transparent !p-0 relative"><div class="group relative"><div class="flex items-center"><a class="line-clamp-1 place-self-center break-all text-center font-poppins text-base font-semibold capitalize !text-gray-850 border-r-0 px-0 md:px-3" href="/keywords/hotels">Hotels</a><button data-size="md" type="button" aria-label="Follow tag" class="ml-auto flex aspect-square cursor-pointer items-center justify-center whitespace-nowrap rounded-full !border !border-solid !border-gray-175 px-3 text-center !font-poppins text-xs font-semibold tracking-[0.02em] text-gray-850 !outline-none transition-all duration-150 focus-within:outline-none hover:!border-gray-850 focus:outline-none 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class="splide__list"><li class="splide__slide"><div class="relative h-full"><div class="mx-auto aspect-3x2 w-full max-w-[1400px] bg-gray-250"></div></div></li></ul></div></div><div class="splide"><div class="splide__track"><ul class="splide__list"><li class="splide__slide"><div><div class="py-2 px-3 font-poppins text-xs text-gray-850 md:px-8">At hotels people smile, they address you by name, and they pour your favourite drinks. All this makes guests feel special. PHOTO: BT FILE</div></div></li></ul></div></div></div><div class="body-content tracking-tighter mb-6 mt-4 font-lucida text-lg font-medium leading-normal tracking-[-0.05625rem] text-gray-850 antialiased md:px-8 md:text-xl" data-testid="article-paragraphs-component"><div class="relative [&>*:last-child]:relative [&>*:last-child]:after:absolute [&>*:last-child]:after:inset-0 [&>*:last-child]:after:bg-gradient-to-t [&>*:last-child]:after:from-white [&>*:last-child]:after:to-transparent mb-4 md:mb-6"><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">TRAVELLERS are finally cottoning on to a simple fact. A visit to a hotel is not just a ho-hum dollar transaction with padded receipts to be saved for the company accountant. At any price point, a stay at a hotel is a “relationship”. You step into a world of elevated comfort and pampering. And you embrace your new home, like some mysterious friend, with growing excitement. </p><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">It’s a process of discovery. If we may assume the hotel is a she, the lady may be enticing, moody, warm, aloof, charming or even annoying. But she will draw out all your emotions. If not, you’re probably at the bank, airbrushing selfies, pretending to have friends. </p><p class="mb-4 md:mb-6 leading-8 -tracking-5%" data-story-element="paragraph" data-testid="paragraph-component">At hotels people smile, they address you by name, and they pour your favourite drinks. All this makes guests feel special. </p></div><div class="mb-6 border-t border-gray-175"><section class="mx-auto my-4 w-full" data-testid="article-purchase-link-component"><section class="mx-auto flex w-full flex-wrap items-center justify-between gap-4 lg:gap-0 lg:px-3" data-testid="article-purchase-link-version-2-component"><p class="mb-0 font-public-sans text-xs tracking-normal">Share with us your feedback on BT's products and services</p><div class="flex flex-wrap"><a class="!outline-none focus-within:outline-none focus:outline-none outline-0 focus-within:outline-0 focus:outline-0 flex cursor-pointer items-center justify-center whitespace-nowrap rounded-full border border-solid border-gray-175 text-center !font-poppins text-gray-850 transition-all duration-150 hover:border-gray-850 data-[size=lg]:h-[68px] data-[size=md]:h-[42px] data-[size=sm]:h-[36px] font-semibold text-xs tracking-[0.02em] w-fit-content px-6 !text-gray-850 !no-underline" 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