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style="opacity:0;transform:translate3d(0,-30px,0)" class="css-bayirc e8u9d0i3"><h3>Featured Story</h3><p><a href="/">The Ecommerce Issue <span>•</span> September 2023</a></p><style data-emotion="css 1ifsscy">.css-1ifsscy h4{-webkit-transition:color 0.3s;transition:color 0.3s;}.css-1ifsscy .gatsby-image-wrapper{border-radius:6px;margin-bottom:var(--spacing-xs);}.css-1ifsscy .gatsby-image-wrapper img{-webkit-transition:-webkit-transform 0.3s;transition:transform 0.3s;}.css-1ifsscy:hover h4{color:var(--color--actionable-minus-minus);}.css-1ifsscy:hover .gatsby-image-wrapper img{-webkit-transform:scale(1.025) translateZ(0);-moz-transform:scale(1.025) translateZ(0);-ms-transform:scale(1.025) translateZ(0);transform:scale(1.025) translateZ(0);}@media (min-width: 1600px){.css-1ifsscy .gatsby-image-wrapper{max-width:610px;}}</style><a class="css-1ifsscy e8u9d0i2" href="/building-customer-oriented-ecommerce/"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper 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689w,https://intheworks.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fckp0vo6ysqjp%2F38lsN6SAFRkhquo0tQdC5H%2Fd2a2dab7a5946d055f4565f7e82f2f20%2FRealQuick-Ep-IG_1.png?ixlib=gatsbySourceUrl-2.1.2&auto=format%2C%20compress&w=799&h=799&s=a0918b170f0ef5836700621fba64cbb3 799w,https://intheworks.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fckp0vo6ysqjp%2F38lsN6SAFRkhquo0tQdC5H%2Fd2a2dab7a5946d055f4565f7e82f2f20%2FRealQuick-Ep-IG_1.png?ixlib=gatsbySourceUrl-2.1.2&auto=format%2C%20compress&w=927&h=927&s=71bccb2b3ed2f7ae13909b265bd9f08b 927w,https://intheworks.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fckp0vo6ysqjp%2F38lsN6SAFRkhquo0tQdC5H%2Fd2a2dab7a5946d055f4565f7e82f2f20%2FRealQuick-Ep-IG_1.png?ixlib=gatsbySourceUrl-2.1.2&auto=format%2C%20compress&w=1075&h=1075&s=6e9a8baaf50c09c0f2b2a27312d15dcd 1075w,https://intheworks.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fckp0vo6ysqjp%2F38lsN6SAFRkhquo0tQdC5H%2Fd2a2dab7a5946d055f4565f7e82f2f20%2FRealQuick-Ep-IG_1.png?ixlib=gatsbySourceUrl-2.1.2&auto=format%2C%20compress&w=1080&h=1080&s=8caaa5493152698dc5e94009ac068557 1080w" alt="Karen Young"/></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><style data-emotion="css 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a{color:var(--color--graphite-400);border-bottom:1px solid var(--color--fog-500);}.css-lshyq8 a:first-of-type{margin-right:5px;}.css-lshyq8 a:hover{color:var(--color--actionable);}</style><div class="css-lshyq8 en4ywy30"><a href="https://podcasts.apple.com/us/podcast/writing-a-brand-new-narrative-around-beauty-and-identity/id1619819820?i=1000574846348">Apple Podcasts</a><a href="https://open.spotify.com/episode/6herRnezrivLz0b7cr85zq?si=kftcz0k6Rs-bnovuywKMpQ">Spotify</a></div><style data-emotion="css sq16sm">.css-sq16sm{display:none;}@media (min-width: 400px){.css-sq16sm{display:inline-block;}}</style><style data-emotion="css 1ktt9z6">.css-1ktt9z6{display:inline-block;margin:0 8px;color:var(--post-meta--complementary-color);display:none;}@media (min-width: 400px){.css-1ktt9z6{display:inline-block;}}</style><span class="css-1ktt9z6 en4ywy34">•</span></div><style data-emotion="css 1o23rh4">.css-1o23rh4{display:block;}@media (min-width: 400px){.css-1o23rh4{display:inline-block;}}</style><span class="css-1o23rh4 en4ywy33">39 min listen</span></div><div class="css-c35n6i en4ywy35"><style data-emotion="css 18um3g1">.css-18um3g1{border:none;opacity:0.9;}.css-18um3g1:hover{opacity:1;}</style><a class="css-18um3g1 en4ywy31" href="/the-breaking-barriers-issue/">The Breaking Barriers Issue</a><style data-emotion="css 10wnf5m">.css-10wnf5m{display:inline-block;margin:0 8px;color:var(--post-meta--complementary-color);}</style><span class="css-10wnf5m en4ywy34">•</span>August 2022</div></div></div></section><style data-emotion="css s6bkhg">.css-s6bkhg{margin:var(--spacing-l) 0;width:100%;overflow:hidden;}@media (min-width: 1024px ){.css-s6bkhg{overflow:visible;}}</style><section id="Content" class="css-s6bkhg ek8bv5l1"><style data-emotion="css 9cbvzw">.css-9cbvzw{display:none;}@media (min-width: 1200px){.css-9cbvzw{display:block;position:-webkit-sticky;position:sticky;top:calc(50vh - 138px / 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css-fnjufe ek8bv5l0" style="background:var(--color--tints-plus-null)"><style data-emotion="css 40953d">.css-40953d{width:var(--container-width);margin:0 auto;padding-bottom:var(--spacing-m);}</style><div class="css-40953d em0hzhw2"><style data-emotion="css buk2fc">.css-buk2fc{max-width:var(--content-width);margin:0 auto;}.css-buk2fc p{color:var(--color--graphite-600);}.css-buk2fc hr{border:0;margin-bottom:var(--spacing-s);}.css-buk2fc h2{font-size:var(--font-size--h3);margin:0 0 var(--spacing-xs);}.css-buk2fc h3{display:inline-block;font-size:var(--font-size--h4);}.css-buk2fc h4{font-size:var(--font-size--h5);}.css-buk2fc h5{font-size:var(--font-size--h6);}@media (min-width: 768px){.css-buk2fc.has-image{position:relative;padding-right:calc(var(--content-width) * 0.35);}}@media (min-width: 1080px){.css-buk2fc.has-image{padding-right:calc(var(--content-width) * 0.3);}}.css-buk2fc ul li,.css-buk2fc ol li{margin-left:var(--spacing-s);}.css-buk2fc ol li::marker{font-family:var(--font-family--regular);font-size:var(--font-size--text-regular);font-variant-numeric:unset;color:var(--color--graphite-600);}.css-buk2fc >*:last-child{margin-bottom:0;}</style><div class=" css-buk2fc em0hzhw1"><p>Tune into our first-ever extended audio feature with Karen Young, founder and CEO of the barrier-breaking beauty brand <a href="https://www.ouithepeople.com/" target="_blank" rel="noreferrer">Oui the People</a>!</p><p>In this unedited and candid interview, Help Scout’s VP of Brand Kristen Bryant Smith gets real with Karen about big topics like:</p><ul><li><p>The inspiration (and frustration) that led to founding Oui the People</p></li><li><p>Karen’s experience and emotions around running a Black-owned company in 2020, during the rapid rise of the Black Lives Matter movement and protests</p></li><li><p>How her identity shapes her business, and how she's creating a platform for others to express their unique identities through the Oui the People brand, team, and community</p></li><li><p>The ways in which motherhood has impacted her perspective and her business</p></li><li><p>…and <i>so</i> much more. Add this one to your must-listen list.</p></li></ul><p></p></div></div></div><style data-emotion="css d749br">.css-d749br{width:var(--container-width);margin:0 auto;}</style><div class="css-d749br ei54it71"><style data-emotion="css nxq3ak">.css-nxq3ak{margin:0 auto;background:var(--color--tints-plus-600);border-radius:6px;padding:15px 30px;text-align:center;}.css-nxq3ak p{margin:0 0 var(--spacing-xs);color:var(--color--graphite-800);}@media (min-width: 454px){.css-nxq3ak p br{display:none;}}@media (min-width: 480px){.css-nxq3ak p{margin-bottom:0;}.css-nxq3ak p br{display:inline-block;}}@media (min-width: 620px){.css-nxq3ak p br{display:none;}}.css-nxq3ak .SocialShare{margin:0 auto;width:192px;}@media (min-width: 480px){.css-nxq3ak .SocialShare{margin:0;}}@media (min-width: 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