MRI OnLocation Footfall Analytics | Formerly Springboard

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} else { window.location.href = href_id; } } catch(err) { console.warn(err); } }); }); </script> </div>  </div>  </div>  </div>  </section>  <section class="section page-header-hero mri-v2-layout mri-phh-new section-white phh-hci gph-has-sticky-nav" > <div class="container"> <div class="breadcrumbs-section hidden-xs text-left "> <div class="breadcrumb-cnt"><div class="breadcrumb"><span><span class="breadcrumb_last" aria-current="page">MRI OnLocation Footfall Analytics</span></span></div></div> </div>  <div class="content-image-cnt row" style="padding-top: 20px;"> <div class="col-xs-12 col-sm-6 col-sm-push-6 hidden-xs"> <div class=""> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/06/real-time-retail-traffic-01-1338x1080-logo.jpg" width="1337" height="1080" alt="" class="img-responsive" /> </div>  </div>  <div class="col-xs-12 col-sm-6 col-sm-pull-6"> <h1>AI-driven footfall analytics (formerly Springboard)</h1> <p class="subtitle">MRI Onlocation helps you understand customer behaviour, boost performance with actionable insights and benchmark against market trends. </p> <div class=" visible-xs"> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/06/real-time-retail-traffic-01-1338x1080-logo.jpg" width="1337" height="1080" alt="" class="img-responsive" /> <br /><br /> </div>  <div class="hero-button-cnt"> <a href='#request_demo' aria-label='Request Demo AI-driven footfall analytics (formerly Springboard)' class='btn new-mri-btn btn-green-l btn-md' ><span>Request Demo</span></a> <a href='https://www.mrisoftware.com/uk/daily-footfall-benchmarks/' aria-label='Free benchmarks AI-driven footfall analytics (formerly Springboard)' class='btn new-mri-btn btn-transparent btn-md' ><span>Free benchmarks</span></a> </div>  <div class="hero-features-cnt"> <ul> </ul> </div>  </div>  </div>  </div>  <span class="video-background-section" style="background-image: url( '' );"> </span> <span class="header-pattern-filter "></span> </section>  <div id="primary" class="content-area solution-product-template"> <main id="main" class="site-main" role="main"> <div class="new-mri-flexible-section"> <style> section.flipping-numbers .mri-flipping-animate-item .span-title-h2 { font-size: 48px !important; } </style><section class="section colour_banner" style="background-color: #ec1d3b" data-mid=3d35b0525adc35ddbfa2b22684913f2b> <div class="container"> <div class="banner-content-flex"> <div class="content-wrap"> <h2 style="color: #FFF">Springboard is now part of MRI Software</h2> <p style="color: #FFF">The retail footfall counting and AI-powered analytics provider is now part of the MRI OnLocation Suite.</p> </div>  <div class="fsc-cta-wrap"> <a href="https://www.mrisoftware.com/uk/news/mri-software-acquires-springboard-retail-footfall-ai-analytics/" title="Springboard is now part of MRI Software" class="btn new-mri-btn btn-transparent btn-inverted btn-md" target="_blank"> <span>Find out more</span> </a> </div>  </div>  </div>  </section>  <style> [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] { } [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] { background-color: #0f845a !important; } [data-mid="3d35b0525adc35ddbfa2b22684913f2b"], [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] p, [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] li { color: #fff !important; } [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] h1, [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] h2, [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] h3, [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] h4, [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] h5, [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] h6, [data-mid="3d35b0525adc35ddbfa2b22684913f2b"] .block__heading { color: #fff !important; } </style> <section class="section mri-v2-layout multi-column-block mcb-blue" > <div class="container"> <div class="section-title"> <h2>Support decision making and increase your ROI</h2> </div>  <div class="bs4-row"> <div class=" bs4-col-12 bs4-col-md-6 bs4-col-lg-4"> <div class="mc-block"> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/03/multi-column-block-img-illustrations-01-3.png" alt="footfall analytics"> <h3>Stores and tenants</h3> <p>Maximise the performance of individual stores/outlets by leveraging powerful analytics: store capture rate, customer movement, dwell time, colleague interactions, and customer demographics.</p> </div>  </div>  <div class=" bs4-col-12 bs4-col-md-6 bs4-col-lg-4"> <div class="mc-block"> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/03/multi-column-block-img-illustrations-02-1.png" alt="footfall analytics"> <h3>Real estate owners and asset managers</h3> <p>Monitor footfall volumes and customer demographics into and within your locations – growing revenue, supporting occupiers and maximising overall location value.</p> </div>  </div>  <div class=" bs4-col-12 bs4-col-md-6 bs4-col-lg-4"> <div class="mc-block"> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/03/multi-column-block-img-illustrations-03-1.png" alt="footfall analytics"> <h3>High streets and cities</h3> <p>Understand performance through footfall and vehicle counts, customer movement and demographics as well as relative performance of the location through benchmarking against national, regional and typology trends.</p> </div>  </div>  </div>  <div class="cta-wrap"> <a class="btn new-mri-btn btn-green-l btn-md" href="#request_demo"> <span> Request Demo </span> </a> </div>  </div>  </section>  <section class="section full-size-cta-box sl-content_right" > <div class="fsc-content"> <div class="container"> <div class="bs4-row "> <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-4 "> <div class="fsc-image-wrap mri-mh mrs-text-content align-center"> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/03/real-time-retail-traffic-02-1024x826.png" alt="footfall analytics" /> </div>  </div>  <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-8 "> <div class="fsc-content-wrap mri-mh valign-center halign-left"> <div class="flex-content-wrap mrs-text-content"> <h2>Use OnLocation footfall analytics to create new opportunities, optimise sales and grow your business</h2> <p>The speed and magnitude of change in retail requires customer-centric, data-driven decisions to achieve impact and success. Obtain a complete and accurate picture of performance and identify growth opportunities through AI-driven footfall analytics. <div class="article-inline-resource-card airc-83665 data-clamp-3 air-st-pop-up air-nolabel"> <button class="air-close" title="Close Pop-up" aria-label="Close Pop-up Sign up to our free footfall benchmarks"></button> <div class="air-content"> <div class="air-fw"> <div class="air-cl"> <h4>Sign up to our free footfall benchmarks</h4> <p>Footfall benchmarks help you make sense of the market and understand where you stand so that you can use the information to grow your business.</p> <div class="air-cta-wrap air-fw-top"> <a href="https://www.mrisoftware.com/uk/daily-footfall-benchmarks/" target="" title="Sign up" class="btn new-mri-btn btn-green-l btn-sm"> <span>Sign up</span> </a> </div>  </div>  <div class="air-thumb"> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/08/Safer-Communities-05-1024x768.png" alt="Benchmark Subscription"> </div>  </div>  </div>  </div>  <div class="air-close-layer"></div>  <style> </style> </p> <div class="fsc-cta-wrap"> <a href="#request_demo" title="Use OnLocation footfall analytics to create new opportunities, optimise sales and grow your business" class="btn new-mri-btn btn-green-l btn-md"> <span>Find out more</span> </a> </div>  </div>  </div>  </div>  </div>  </div>  </div>  <div class="fsc-background" style="background-color: "> <span class="bg-section" style="background-image: url('')"></span> </div>  </section>  <section data-ap="6000" data-an="show" class="section testimonial mri-testimonial-slider bg-global section-green" > <span class="header-pattern-filter "></span> <div class="container"> <div class="row"> <div class="col-sm-offset-1 col-sm-10"> <div class="owl-carousel"> <div class="item article-items" data-bg-colour="#0f845a" data-text-colour="#fff"> <figure> <blockquote>Footfall continues to be the biggest predictor of business performance - and more importantly everybody in Boots acknowledges this now.</blockquote> <figcaption> <span>Senior Market Analyst @ Walgreens Boots Alliance</span> </figcaption> </figure> </div>  </div>  </div>  </div>  <div class="owl-nav-container"> </div>  </div>  </section>  <section class="section solution-boxes mri-v2-layout section-lightgrey" > <span class="header-pattern-filter "></span> <div class="container"> <div class="section-title text-center color-primary"> <h2>Data, analysis and insight to support strategy and tactics that drive ROI</h2> <p></p> </div>  <div class="solution-flexible-cnt"> <div class="bs4-row bs4-justify-content-center"> <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-3"> <div class="solution-box box-white "> <div class="icon-container"> <i class="mi-female-search" aria-hidden="true"></i> </div>  <div class="box-content"> <div class="box-main-cnt"> <h3>People and vehicle counting</h3> <p>Track footfall into and passing stores/centres and across high streets and cities with a minimum 98% accuracy. Count and classify vehicle movements.</p> </div>  </div>  </div>  </div>  <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-3"> <div class="solution-box box-white "> <div class="icon-container"> <i class="mi-clock" aria-hidden="true"></i> </div>  <div class="box-content"> <div class="box-main-cnt"> <h3>Movement and dwell time</h3> <p>Understand customer behaviour in-store and within destinations, measuring movement, dwell and visits.</p> </div>  </div>  </div>  </div>  <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-3"> <div class="solution-box box-white "> <div class="icon-container"> <i class="mi-target-people" aria-hidden="true"></i> </div>  <div class="box-content"> <div class="box-main-cnt"> <h3>Customer demographics</h3> <p>Establish age and gender split to understand your customer profile and the match to your proposition.</p> </div>  </div>  </div>  </div>  <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-3"> <div class="solution-box box-white "> <div class="icon-container"> <i class="mi-success" aria-hidden="true"></i> </div>  <div class="box-content"> <div class="box-main-cnt"> <h3>Capture rate</h3> <p>Identify the proportion of footfall in the street or centre that is attracted into your stores. Compare and track capture rates to establish whether performance of individual stores is being optimised. </p> </div>  </div>  </div>  </div>  <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-3"> <div class="solution-box box-white "> <div class="icon-container"> <i class="mi-chart-lines-dot" aria-hidden="true"></i> </div>  <div class="box-content"> <div class="box-main-cnt"> <h3>Benchmarking</h3> <p>Understand how well your location is performing in relation to the region and nationally.</p> </div>  </div>  </div>  </div>  <div class="bs4-col-12 bs4-col-md-6 bs4-col-lg-3"> <div class="solution-box box-white "> <div class="icon-container"> <i class="mi-hand-money" aria-hidden="true"></i> </div>  <div class="box-content"> <div class="box-main-cnt"> <h3>Store sales collection for centres</h3> <p>Integrate visitor analytics with sales data to quantify and optimise conversion rates.</p> </div>  </div>  </div>  </div>  </div>  </div>  </div>  </section>  <section class="section features section-lightblue" > <span class="header-pattern-filter "></span> <div class="container"> <div class="section-title text-center"> <h2>3 steps to become a data-driven business</h2> </div>  <div class="flexible-content"> <div class="bs4-row bs4-justify-content-center"> <div class="bs4-col-12 bs4-col-md-4"> <div class="feature-box"> <div class="box-icon"> <i class="mi-male-smile"></i> </div>  <h3 class="box-title">1. Book a discovery meeting</h3>  <div class="box-content"> <p>Tell us the challenges you want to solve and we'll show you how we can support you in becoming a data-driven customer centric business. </p> </div>  </div>  </div>  <div class="bs4-col-12 bs4-col-md-4"> <div class="feature-box"> <div class="box-icon"> <i class="mi-medal-award"></i> </div>  <h3 class="box-title">2. Get a customised solution</h3>  <div class="box-content"> <p>With AI-based technology built around your own requirements, we'll get the data points that matter to you and turn them into invaluable customer intelligence. </p> </div>  </div>  </div>  <div class="bs4-col-12 bs4-col-md-4"> <div class="feature-box"> <div class="box-icon"> <i class="mi-hand-money"></i> </div>  <h3 class="box-title">3. Optimise your operations</h3>  <div class="box-content"> <p>Make impactful decisions using our regular customised reports, dashboards or API feed.</p> </div>  </div>  </div>  </div>  </div>  </div>  </section>  <section class="section two-columns-layout one-columns-layout mri-v2-layout " style="background-color: transparent" data-mid=0bb99a3f50c21e7917c300dbf3361b83> <div class="container"> <div class="content-wrap" > <div class="mrs-text-content"> <div class="fsc-cta-wrap text-center"><a class="btn new-mri-btn btn-green-l btn-md" href="#request_demo" target="_blank" rel="noopener">Request Demo</a></div> </div> </div>  </div>  </section>  <style> [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] { padding-bottom: 80px !important; margin-top: -50px !important; } [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] { background-color: #007ac6 !important; } [data-mid="0bb99a3f50c21e7917c300dbf3361b83"], [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] p, [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] li { color: #fff !important; } [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] h1, [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] h2, [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] h3, [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] h4, [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] h5, [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] h6, [data-mid="0bb99a3f50c21e7917c300dbf3361b83"] .block__heading { color: #fff !important; } </style> <section class="section full-size-cta-box sl-content_right" > <div class="fsc-content"> <div class="container"> <div class="bs4-row "> <div class="bs4-col-12 bs4-col-md-6 "> <div class="fsc-image-wrap mri-mh mrs-text-content align-center"> <img src="https://www.mrisoftware.com/uk/wp-content/uploads/2023/03/real-time-retail-traffic-03-484x1024.png" alt="footfall analytics" /> </div>  </div>  <div class="bs4-col-12 bs4-col-md-6 "> <div class="fsc-content-wrap mri-mh valign-top halign-left"> <div class="flex-content-wrap mrs-text-content"> <h2>We take the guesswork out of decision making </h2> <p><span class="w-text-block "><span class="w-text-content">It’s not impossible to make decisions without data, but where there’s inaccurate or incomplete data there’s risk. That’s especially true in volatile, disruptive markets.</span></span></p> <p data-pm-slice="1 1 []">Our mission is to give you the data you need to make smart, customer-centric decisions that increase turnover, cut costs and increase ROI.</p> <p><span class="w-text-block "><span class="w-text-content">MRI OnLocation for Footfall Analytics has been counting footfall and related customer data since 2002 and publishing benchmarking data since 2009. We’ve developed a system that delivers:<br /> </span></span><br /> <span class="w-text-block "><span class="w-text-content">● </span></span>Latest generation AI technology with >98% accuracy<br /> <span class="w-text-block "><span class="w-text-content">● </span></span>Dashboards and reports designed for easy access and interrogation<br /> <span class="w-text-block "><span class="w-text-content">● </span></span>Industry-leading benchmarking<br /> <span class="w-text-block "><span class="w-text-content">● </span></span>Training to enhance understanding and maximise service value</p> <p data-pm-slice="1 1 []"><span class="w-text-block "><span class="w-text-content">Trusted by world-class clients across the globe, consulted by governments and quoted by industry and media, we are proud to serve you.<br /> </span></span><br /> <span class="w-text-block "><span class="w-text-content">Book a consultation with us now to find out how we can help you achieve data-driven business improvement. </span></span></p> <div class="fsc-cta-wrap"> <a href="#request_info" title="We take the guesswork out of decision making" class="btn new-mri-btn btn-green-l btn-md"> <span>Book a consultation</span> </a> </div>  </div>  </div>  </div>  </div>  </div>  </div>  <div class="fsc-background" style="background-color: "> <span class="bg-section" style="background-image: url('')"></span> </div>  </section>  <section class="section flipping-numbers section-green numbers-separated-vr" > <span class="header-pattern-filter "></span> <div class="container"> <div class="section-title text-center"> <h2>Our UK coverage</h2> </div>  <div class="mri-flipping-animate-numbers" data-duration="2.5"> <div class="numbers-flexbox owl-carousel"> <div class="number-box-item"> <div class="mri-flipping-animate-item" data-prefix="false" data-suffix="+" data-number="2790" data-grouping="true" data-separator="," data-decimal="."> <p class="mri-nmb-header"></p> <span class="mri-flipping-number-cnt span-title-h2"> 2790+ </span> <p>Individual counting points in 660+ UK destinations</p> </div>  </div>  <div class="number-box-item"> <div class="mri-flipping-animate-item" data-prefix="false" data-suffix="%" data-number="90" data-grouping="false" data-separator="," data-decimal="."> <p class="mri-nmb-header"></p> <span class="mri-flipping-number-cnt span-title-h2"> 90% </span> <p>Correlation of counting points with retail spending </p> </div>  </div>  <div class="number-box-item"> <div class="mri-flipping-animate-item" data-prefix="£" data-suffix="m" data-number="22" data-grouping="false" data-separator="," data-decimal="."> <p class="mri-nmb-header"></p> <span class="mri-flipping-number-cnt span-title-h2"> £22m </span> <p>Daily store average sales per week </p> </div>  </div>  <div class="number-box-item"> <div class="mri-flipping-animate-item" data-prefix="false" data-suffix="m+" data-number="200" data-grouping="false" data-separator="," data-decimal="."> <p class="mri-nmb-header"></p> <span class="mri-flipping-number-cnt span-title-h2"> 200m+ </span> <p>Footfall counts per week</p> </div>  </div>  </div>  </div>  </div>  </section>  <section class="section two-columns-layout one-columns-layout mri-v2-layout " style="background-color: #007ac6" > <div class="container"> <div class="content-wrap" style="color:#ffffff" > <div class="mrs-text-content"> <h2 style="text-align: center;"><img loading="lazy" decoding="async" class="alignnone wp-image-77877" src="https://www.mrisoftware.com/wp-content/uploads/2022/04/OnLocation_W.png" alt="MRI OnLocation Suite" width="316" height="73" /></h2> <h2 style="text-align: center;">Unlock the potential of your locations</h2> <p style="text-align: center;">Understand and manage people and movement within your locations to ensure a safe and productive environment and optimise business outcomes.</p> <p style="text-align: center;"><a class="btn new-mri-btn btn-green-l btn-sm" style="color: #054e66;" href="https://www.mrisoftware.com/products/onlocation-suite/"><span style="color: #054e66;">Learn more</span></a></p> </div> </div>  </div>  </section>  <section class="section faq-section" > <div class="container"> <div class="faq-section-title text-center"> <div class="bs4-row bs4-justify-content-center"> <div class="bs4-col-lg-10 bs4-col-xl-8"> <h2>FAQ’s</h2> </div>  </div>  </div>  <div class="row"> <div class="col-sm-12"> </div>  <div class="col-sm-12"> <div class="mri-accordion-content"> <div class="mri-accordion-box"> <div class="accordion-header"> <h3>What is footfall / foot traffic?</h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p>Footfall or foot traffic is the number of people that are within a specific location.</p> </div> </div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>What is benchmarking?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p>Benchmarking is the comparison of a single store or single location or even a group of stores or locations with the average for the market, whether that be national, regional, or typology, or group of locations. MRI Software holds the largest benchmarking data set in the UK.</p> </div> </div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>What is "capture rate"?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p>Capture rate is the proportion of footfall in your location that actually enters the store. It represents the store’s market share and establishes whether the store is performing to the potential of its location. Read more about <a href="https://www.mrisoftware.com/uk/blog/capture-rate-what-is-it/">“Capture Rate – what is it?” in our blog</a>.</p> </div> </div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>How do I know if my capture rate needs to improve?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <p>Every retailer category has a different average capture rate. MRI’s footfall analytics solution tracks capture rates across 11 retail categories for the UK so a store is able to compare its particular capture rate with the average for that category across the UK for any day week or month.</p> <p>If a capture rate is lower than the average you would regard that as underperforming, if it is higher than the average it is performing strongly.</p> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>How does it work?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p>Using the latest in AI computer vision and machine learning our solutions can measure and classify footfall and vehicle movement within its view.</p> </div> </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5 et_pb_toggle_close"></div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>Do I need special equipment?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_accordion et_pb_accordion_0"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p>MRI’s footfall analytics solution can utilise your existing hardware/security cameras, or we can install our own hardware.</p> </div> </div> </div> </div> <div class="et_pb_column et_pb_column_1_2 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_accordion et_pb_accordion_1"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6 et_pb_toggle_open"></div> </div> </div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>Why should I count how many visitors come into my store / destination?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p>In a sales-driven environment, being able to manage and influence the 4 walls within which a store team has control is crucial. Counting the number of visitors that enter your store, or rather the number of sales opportunities that enter your store is important to influencing conversion and then sales.</p> </div> </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_7 et_pb_toggle_close"></div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>How is the data provided?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <p>Our data is primarily provided through three core mechanisms;</p> <ul> <li>Tailored reports sent directly to your inbox</li> <li>Our own online BI system, <a href="https://www.springboardanalyser.com/Account/login" target="_blank" rel="noopener">MRI Software’s Analyser</a>; or</li> <li>Through an API feed.</li> </ul> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>Is MRI's footfall analytics data compliant with relevant privacy laws?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_8 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p><span lang="EN-GB">We are fully compliant with relevant privacy laws. Further information can be found on our </span><span lang="EN-GB"><a href="https://www.spring-board.info/privacy-policy"><b>privacy policy</b></a></span><span lang="EN-GB"> page. For more information please follow this <a href="https://www.mrisoftware.com/data-subject-request/" target="_blank" rel="noopener">link.</a></span></p> </div> </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_9 et_pb_toggle_close"></div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>How do you monitor demographics?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_9 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <p><span lang="EN-GB">Still, images of individuals approaching the camera are captured and analysed. The data is translated into a numeric algorithm so no individual can be identified. Machine learning analyses for biometrics and objects then, once analysed, the images are discarded. This all happens within two seconds.</span></p> </div> </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_10 et_pb_toggle_close"></div> </div>  </div>  <div class="mri-accordion-box"> <div class="accordion-header"> <h3>What are the benefits of monitoring visitor demographics?<br /> </h3> </div>  <div class="accordion-content" style="display: none;"> <div class="et_pb_row et_pb_row_2 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_accordion et_pb_accordion_1"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_10 et_pb_toggle_open"> <div class="et_pb_toggle_content clearfix"> <ul> <li>Measuring the success of demographically targeted campaigns</li> <li>Understand which locations within a store or center are popular with each demographic segment, including differentiating between adults and children</li> <li>Customer / visitor sentiment towards new campaigns, products, layouts</li> <li>Understanding your actual target audience</li> </ul> </div> </div> </div> </div> </div> <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"></div> </div> </div>  </div>  </div>  </div>  </div>  </div>  </section>  <section class="section lets-connect-form lets-connect-checker-action" data-fid="75002" id="lets-connect"> <div class="container"> <div class="lets-connect-section"> <div class="content-left-col content-col"> <div class="section-title"> <h2>Let's Connect</h2> </div>  <div class="section-content entry-content"> <h2 class="section-title"><img fetchpriority="high" decoding="async" class="alignnone wp-image-44516 size-full" src="https://www.mrisoftware.com/au/wp-content/uploads/2017/06/web_forms_new_Commercial.png" alt="Commercial " width="500" height="500" /></h2> <div class="section-content 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It represents the store’s market share and establishes whether the store is performing to the potential of its location. Read more about “Capture Rate – what is it?” in our blog." } } , { "@type": "Question", "name": "How do I know if my capture rate needs to improve?", "acceptedAnswer": { "@type": "Answer", "text": "Every retailer category has a different average capture rate. MRI&#8217;s footfall analytics solution tracks capture rates across 11 retail categories for the UK so a store is able to compare its particular capture rate with the average for that category across the UK for any day week or month. If a capture rate is lower than the average you would regard that as underperforming, if it is higher than the average it is performing strongly." } } , { "@type": "Question", "name": "How does it work?", "acceptedAnswer": { "@type": "Answer", "text": "Using the latest in AI computer vision and machine learning our solutions can measure and classify footfall and vehicle movement within its view." } } , { "@type": "Question", "name": "Do I need special equipment?", "acceptedAnswer": { "@type": "Answer", "text": "MRI&#8217;s footfall analytics solution can utilise your existing hardware/security cameras, or we can install our own hardware." } } , { "@type": "Question", "name": "Why should I count how many visitors come into my store / destination?", "acceptedAnswer": { "@type": "Answer", "text": "In a sales-driven environment, being able to manage and influence the 4 walls within which a store team has control is crucial. 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span-title-h2"> 4.2m </span> <p>Leases</p> </div>  </div>  <div class="number-box-item"> <div class="mri-flipping-animate-item" data-prefix="false" data-suffix="+" data-number="300" data-grouping="false" data-separator="," data-decimal="."> <p class="mri-nmb-header"></p> <span class="mri-flipping-number-cnt span-title-h2"> 300+ </span> <p>Partners</p> </div>  </div>  <div class="number-box-item"> <div class="mri-flipping-animate-item" data-prefix="false" data-suffix="+" data-number="170" data-grouping="false" data-separator="," data-decimal="."> <p class="mri-nmb-header"></p> <span class="mri-flipping-number-cnt span-title-h2"> 170+ </span> <p>Countries</p> </div>  </div>  </div>  </div>  </div>  </div>  </div>  </div>  </section>  </div>  <script type="text/javascript"> var sbiajaxurl = "https://www.mrisoftware.com/uk/wp-admin/admin-ajax.php"; </script> <script>console.log('chat hidden')</script> <script type="text/javascript" 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